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Concierge Setup Leads

Credibility The first thing you want a site visitor to see is that you are trustworthy, experienced, and have a solution to their unique situation. Highlight at a glance why your potential clients should choose you: testimonials, videos, trust badges from BBB, Facebook, Google, etc. Personalization People want to know who they are working with. Why should they choose to work with you? Introduce yourself with an image. Set yourself apart from your competition by highlighting your expertise, years in the business, and branding. Go even deeper and tell customer stories of how you went above and beyond for a client. Localization Localizing your site has the unique ability to, by itself, add credibility. Make it clear that you aren’t a big corporation taking advantage of someone in a dire situation. You care and know about the community and will help walk your client through this stressful point in their life. Work with us to ensure your high-performance site attracts and converts the right audience, and creates a differentiated customer experience that gives you the edge over the competition. Site With Minimum Resources Stats: Fully Built Site Stats: Personalized Branding High-Level Strategy Credibility Boosting Localized Lead Capture Re-Written Content Technical Integrations *Timelines: Our goal is to get your Concierge Setup completed in 30 days (approximate timelines) to get your business on the road to success! In order for us to keep the project on track, we will need time commitment from you during the process. It’s understandable that life and business get busy but we’d like you to get the most out of this Concierge purchase, so please take the time commitments into consideration before purchasing. *Member Expectations: Our designers are awesome and know how to spin up a site design that looks fresh and unique, but since this site is representing your business, we’d like YOU to be a part of the process! We ask that you be available to devote time to review the mockup design within 48 hours of receiving it and give feedback on elements such as colors, pictures, icons, and layout. We ask that you be available to devote an hour or two to review the updated content within 4 days of receiving it to request any changes you might want to be made to the tone of voice or the company information (don’t worry, we’ve got SEO covered!). If you are unable to meet these expectations, timelines will be extended. More Concierge Site Examples

EP 262: How to Maximize Facebook Ad ROI + iOS 14 Update w/ Kiley Newbold & JT Rose – Facebook Ads Mastery Part 3

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In part 3 of our Facebook ads series, we are sitting down with Kiley Newbold and JT Rose of Silverstreet Marketing. They are going to show you how to maximize your ROI by setting the right budget and tweaking your creative. We will also discuss the best ways to respond to negative comments on your ad and what exactly you need to watch out for with the iOS 14 update.

EP 258: Tech Disruption in Real Estate – How Agents Are Finding Listings Right Now w/ Tristan Ahumada

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Tristan Ahumada is an agent, mentor, consultant, and editor for Success Magazine. His relationships, drive for knowledge, and insight into the world of real estate technology have helped him build a business and a community that help elevate others. Today we are talking about the disruptions of technology on the real estate market, and what agents and investors can do to find motivated sellers, even in a low-inventory market.

Real Estate Coaching Group Calls

Every two weeks we host an interactive Coaching Call where we teach an Evergreen Marketing topic, how to use Carrot’s tools to generate leads, and answer all your burning questions! These Google Meet calls are always recorded so if you can’t make it on live you can always follow up and watch what you missed. If you‘re already a Carrot member, grab a spot on the next call here! We focus each of our Coaching Calls on a topic relevant to evergreen marketing. From high-level SEO strategy and on-page optimization to design & conversion, we’re here to help. We will always open up the last few minutes for Q&A…and if you don’t get your question answered you can email us or ask your question in Carrot’s Official Evergreen Marketing Community. Trevor, this was an excellent Coaching call. These calls alone are worth the monthly fee for the website. I cannot express how much I appreciate you taking the time to conduct these calls. Victoria W. See a list of past Real Estate Coaching Call Topics I am enjoying Carrot and especially the Coaching Calls. Occasionally I get there live, but always go back and watch. Theron M.

Google Ads Housing Policy Update – Here’s What You Need to Know

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For more information about the policy and how to acknowledge the changes in your account, you can refer to the upcoming policy for housing on the Personalized ads page or on the Google FAQ page. What This Means for Real Estate Agents and Investors Advertisers will need to update their campaigns before this policy goes into effect to ensure they aren’t negatively impacted. It will be determined how this policy affects accounts, but early indications are: Some of the restrictions advertisers can use for excluding certain audiences based on age or income might also be affected. If you’re currently excluding specific income levels or ages, be aware that you might need to remove those restrictions in October. Some of those accounts are already seeing warnings. What Should I Do Now? For now, there isn’t anything to change unless you want to get ahead of the game. You can accept the policy and make the necessary changes to your targeting and/or demographics. You’ll see a message in your account like this: Changes to Consider Making Now Zip Code Targeting/Excluding If you’re currently using a zip code based targeting strategy, now might be the time to get a headstart. Removing your zip codes and moving into a town, city, or county strategy. Here’s What We Recommend: As you make this move, think about taking advantage of the county or city-specific landing pages, as well as adjusting ad copy to match the new locations. Age Exclusions Accounts using age exclusions will also be affected. From what we know, this won’t be an option if you’re currently excluding such age groups as 18 to 24 or 25 to 34. Here’s What We Recommend: We might find something different come October, but for now, there might be an opportunity to add more negative keywords, update ad copy, and utilize ad extensions to make it clear who your audience is. Income Exclusions There’s also a potential that Google won’t allow for income exclusions. Some accounts have excluded such income levels as “Top 10%” due to the level of houses. Here’s What We Recommend: Again, you can focus more on the ad copy and utilizing your ad extensions to communicate the type of homes better you’re either willing to buy or sell. If you’re an investor with motivated seller campaigns, you can also take advantage of better images and niched copy on your real estate landing pages. Moving Forward We’ll continue to monitor these new policies and send updates as they become available. For now, it’s essential to be aware of these changes. This at least gives you an idea of what changes will be coming and how your mindset might have to shift come October. We won’t see the full impact until the new policy is implemented, but we can start adjusting both the ads and the website to further speak to the audience.

[Updated Data – August 2020] How Has Lead Generation Changed During COVID-19 for Real Estate? – Exclusive Data and Action Plan

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The COVID-19 crisis is impacting all of us in some way, shape, or form. So what I wanted to dive into is what data we have in our system with over 10,000 real estate investor and agent websites. What data are we seeing right now and how the lead flow has been impacted by COVID-19 for real estate buyers and sellers? [Updated August 6] New Data Pointing to Conversion Rate Increases New Research There has been a clear shift towards new lead generation, and how our members are acquiring those in the past two months during the COVID-19 pandemic. According to our Google Analytics data, when comparing April and May to June and July, there has been a conversion rate increase of 10.92%. Paid Search has seen the largest shift, jumping 39.48% over the past two months. Compared to what we reported in April, it seems paid traffic has begun to normalize. Sessions are coming down as more people are feeling confident in the house selling process. Here are the numbers for the eight common channels: Organic search: 3.21% increase Direct: 7.84% increase Social: 10% increase Paid Search: 39.48% increase Referral: 21.23% increase Email: 36.72% decrease Other: 0.26% increase Display: 21.43% decrease In May, our data was showing sessions steadily increasing: We also saw conversion rates have begin to increase since a dip in mid-April: Here’s what one Carrot member said recently… Overall traffic from all sources has continued to increase week over week… meaning there is more demand right now for buyers and sellers needing solutions to their problems than before. Conversion rates stayed low for a few weeks but are now on the uptick as the overall sentiment in the US is improving and people are starting to get out more. Predictions: I predict once the stay at home orders lift we’ll see conversions go up above where they were for a short period then settle into normal zones. Double down on why it’s important to NOT stop your marketing even if lead costs are higher from lower conversion rates… because the people are still searching… so you need to be getting content in front of them NOW while they’re researching and followup w/ them through retargeting so you’re in front of them when they’re ready. This should create a surge in demand once stay at home orders lift… but only those who stayed in front of the market will capture that demand. Additional COVID-19 Articles: What The Coronavirus Pandemic Means for Agents & Investors & Why We’re Doubling Down The Coronavirus Podcast Series: For Real Estate Investors & Agents How to Win with Content Marketing During COVID-19 | Playbook Emerges I pulled up our own Google Analytics account, which is a master account for all of our member websites that are generating the top rankings in Google for motivated house sellers. So we have crazy, crazy cool data from every major market in the country. The first thing to notice is a report from March 1st through the time that I’m diving into this data, which is April 7th. Number one, we’ve reported this data in the past, Monday’s tend to be the hottest time when your sellers and buyers are hitting the internet to search. Now this includes Google searches. It does include some direct search, where people are typing your URL directly, but mostly Google search and Google pay per click. When people have that pain point the most, is your Monday or Tuesday. Monday and Tuesday have the highest demand for searches. Now here’s one thing that we saw as soon as the stay-at-home … Continued

EP 179: 100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty

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All everyone is talking about is content and technology to grow your business, but it’s nothing without the ability to effectivly communicate and convert the attention you are generating. – Sam Khorramian Within just a few years, Big Block Realty has grown from a small one-room office to the fastest-growing brokerage in the state of California! By focusing on what the agent needs to successfully sell real estate, Big Block is able to attract some of the best talent in the game. Today, Sam Khorramian breaks down their insanely-effective real estate content and sales funnel strategy for both real estate agents and investors. Ready to stop chasing business and instead learn how to have it chase you? Sam’s here to teach you exactly how. Read the Full Show Notes Below… 100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty Hey guys! I am really excited about this week’s podcast. I got to sit down with my good friend Sam Khorramian, one of the founders of Big Block Realty. I first knew Sam from another one of my companies, then I came across his name again while flipping through Inc. Magazine. His company was listed as one of the fastest-growing companies in the US! Not just the fastest-growing brokerage, but #26 on the fastest-growing list of companies! This happened year after year as the success of the brokerage took off.  Big Block was founded in 2012 by Khorramian and Oliver Graf with the desire to build a brokerage that was for the agents. By being so agent-focused, they have been able to grow their team to over 100 agents, doing about 3B in volume.  It is only just recently that Sam and I have gotten to know each other and I am excited and inspired by the work he is doing. The way they are marketing and using content is truly amazing. They are truly adding more value for the agents as the market is beginning to change. Currently, we do some work together through The Closing Table Mastermind Group.  The Convergence of Retail and Wholesale Retail and wholesale have always been very separate. But nowadays, the customer is ultimately just looking for a solution to their problem. They want to sell their house, it doesn’t matter if it’s to an investor or a private buyer. The way the market is going today, the same company should be able to offer multiple solutions for buyers. Investors should be agents and agents should be investors.  Sam and his partners have been able to grow their business so quickly because of the amazing value they are able to offer their clients. Not only does their business serve buyers and sellers, but they also offer investment, marketing, and long term wealth creation services. As more and more tech companies and iBuyers come onto the scene, agents and investors will need to find the best ways to set themselves apart. By adding the additional services, Big Block is able to better present themselves as the authority to monetize the agent’s commission and ensure that their team is seeing as much of the commission as possible.  Making the Shift For Big Block, they look at market shifts as places where they can thrive. They look at where things are now as well as where they think the market will be 5 years for now. No matter what the market is doing, they want to make sure that they are seen as the authority. This will ensure their agents are the ones being … Continued