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EP 183: How I Grossed $1.6 Million Flipping Land Using Leads Other Investors Are Ignoring w/ Willie Goldberg

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What’s up, everyone! If you’ve listened to the CarrotCast in the past, you’ll know that we’ve done a few episodes on flipping land and how beneficial it can be. I don’t think most investors recognize the value of vacant land. You won’t have to physically visit the site, there aren’t any plumbing, roofing, or heating systems to maintain, and best of all, the competition is usually much lower.  Willie Goldberg has been a real estate investor for only 2.5 years. While most people are throwing away land deals, he’s made $1.6 million gross in the last 12 months! Using his Carrot sites, he’s been able to generate 60 deals in the past few months alone!  Today I’m super excited to sit down with Willie to discuss how he first got into land, what he’s doing to capture his leads and to learn his strategy of how he plans to close 500 land deals over the next 12 months! Read the Full Show Notes Below… How I Grossed $1.6 Million Flipping Land Using Leads Other Investors Are Ignoring w/ Willie Goldberg What do you do when you get a land lead? While many people throw these leads away, for Willie Goldberg, it is how he has built his business. After learning about many types of real estate investment, Willie settled on land when he realized there was incredibly low overhead and he could buy and sell from anywhere.  Will Goldberg first started his business in April of 2017. Since college, he had worked in finance, but he knew it wasn’t the lifestyle he was after. Becoming an entrepreneur through real estate became his goal, and in May of 2018, he was able to quit his job to pursue it full-time.  Today, Willie lives in Chicago, but his primary market is in Southern California. He is also buying and selling land in other places such as New Mexico, Arizona, Florida, and a few other states. His current team consists of a partner, a salesperson in the Chicago office, a Transaction Coordinator, and a VA in the Philippines.  Finding Land Sellers Even with an excellent Carrot Website for your land business, you’ll need to have a way to direct them there. For many land investors, direct mail is how leads are initially activated. That initial piece of contact will direct them to your site. For Willie, his direct mail piece is a simple and to the point offer letter. He mails to micro-geographic areas with blanket offers for vacant lots.  Determining Offer Prices The first recommendation Willie has when it comes to creating his offers is to not overthink it. His strategy is to use Datatree while pulling comps from Zillow, Realtor.com, and Landwatch. He will determine an offer price that is fair and will still get him a deal, and out the mailers go. Of course, if someone calls in and their land is actually valued much higher or much lower, Willie and his team will present a counteroffer that makes more sense.   Finding Land Buyers For Willie, as with many other real estate investors, Facebook Marketplace has proven to be an excellent place to capture leads. He has a VA who manages Facebook, answering all of the inquiries from ads they post. Their emails are collected to create a huge potential buyers list.  Willie also offers to his buyers is owner financing. This has been monumental in his success. By offering owner financing, he is able to get the lots sold faster, all while creating a guaranteed monthly income for himself, something many real estate wholesalers often lack. Another great way … Continued

It’s easier, faster, and more powerful. Say hello to the Visual Editor

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The power of Carrot + the simplicity of a drag-and-drop editor! × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Almost 6 years ago, we founded Carrot based on a single huge frustration in the market. The traditional website builders were built to launch and edit a site easy, simple, and cheap… but they all sacrificed the most important thing to you. Performance and results. That means getting more qualified people to your website, converting them into motivated leads at a higher rate, plus building trust and authority. Hence, they want to work with you over your competitors. Performance & Results or Easy Editing? The Choice… Like anything in life, there are trade-offs. The “big” low-cost website builders out there (think Wix, Squarespace, and WordPress themes) chose to go all-in on “ease of use” and sacrifice performance for their clients. You’d save a bit of time, but it could cost you tens of thousands of dollars (or more) in lost revenue from underperformance. At Carrot, from the beginning, we’ve gone all-in on performance and, until now… had to choose to limit your ability to have an easy, drag-and-drop editing experience on your websites. Over the years, our members have raved about the results Carrot has helped them get. And today, we’re proud to introduce that now you can enjoy all of the performance the Carrot platform is known for with the visual editing experience of a slick drag-and-drop editor. Introducing… the all-new Carrot Visual Editor This is where it gets exciting! The new Visual Editor offers a simple way to create, edit and add content to your posts and pages without sacrificing the performance you expect from your Carrot site. Once you get the hang of it, [the Visual Editor] makes customizing the site a breeze! Saved me so much time as compared to the original format. – Tyrone T. (Advanced Marketer Beta user) What will the new Visual Editor help you do? I’m glad you asked :-) A few benefits you’ll enjoy with this powerful FREE upgraded Visual Editor include… How does the Visual Editor work? The Visual Editor uses intuitive drag and drops content blocks to speed up the creation of pages and content within Carrot. You can now add blocks for headings, videos, paragraphs, images, tables, and so much more. There are also several pre-built blocks that are created specifically for your site. Blocks are portable, making it super easy to insert and rearrange any content. Plus, you can save your favorite blocks and use them again later. With the Visual Editor, you will be able to create and edit pages more quickly and see those changes in real-time right on the page! You can further customize your experience with full-screen mode – a personal favorite of mine. Give it a try when you have a chance. Check out the new Full-Screen Mode In Action! Clean eh? Bonus! Upgraded SEO Tool While we’ve been building you a state-of-the-art editing interface, we uncovered an opportunity to upgrade the SEO Tool – so we did that too! Our updated SEO Tool provides several nice benefits: How do I start using the Visual Editor? Advanced Marketer members always get exclusive early access to new features, so the Visual Editor began rolling out to them a few weeks ago. The feedback and response have been amazing! “…the Visual Editor just flows so much better when making edits and new pages. I like the flexibility of the various blocks and formats which we can use to differentiate our Carrot site and cater to … Continued

Mastering Cold Calling in Wholesale Real Estate: A Comprehensive Guide + Scripts

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Cold calling motivated sellers can be nerve-wracking and uncomfortable without a proven cold calling wholesale script. × × Join Our 30 Day Authority Building Challenge: Dominate your market, build a consistent and predictable lead flow, and earn more income. Join the Challenge But it’s also one of the strategies that top investors like Max Maxwell and Tom Cafarella swear by. Establishing fruitful connections and securing promising deals often hinges upon effective communication. Among the diverse array of strategies utilized, cold calling is a stalwart method for initiating meaningful dialogue and fostering mutually beneficial relationships within the industry. Table of Contents Explanation of Cold Calling in Wholesale Real Estate Cold calling within wholesale real estate involves contacting potential buyers, sellers, or other industry professionals without prior contact or established rapport. It is a proactive approach to engaging with prospects, presenting opportunities, and navigating the intricacies of the market landscape. Unlike warm leads or referrals, cold calling requires a deliberate effort to capture attention, convey value, and, ultimately, pave the way for productive transactions. Importance of a Well-Crafted Script Central to the success of any cold calling endeavor is the utilization of a meticulously crafted script. A well-structured script serves as a guiding framework, ensuring that each interaction is purposeful, persuasive, and poised for success. From the initial introduction to overcoming objections and securing commitments, a thoughtfully devised script empowers real estate professionals to navigate conversations with confidence, clarity, and compelling persuasion. Overview of What the Blog Post Will Cover This comprehensive guide will delve deep into the intricacies of cold calling within the wholesale real estate sector. From understanding the fundamental principles to crafting compelling scripts and mastering the art of effective communication, this blog post aims to equip you with the knowledge, strategies, and tools needed to excel in your cold calling endeavors. Whether you’re a seasoned veteran seeking to refine your approach or a newcomer eager to make an impactful entrance, join us as we unravel the secrets to unlocking success through cold calling in wholesale real estate. Understanding the Wholesale Industry In the intricate tapestry of real estate, the wholesale sector serves as a vital conduit for transactions, facilitating the movement of properties between various stakeholders. To navigate this dynamic landscape effectively, it’s essential to grasp the fundamental aspects of the wholesale industry, from its definition and scope to the key players shaping its trajectory. Definition and Scope of Wholesale At its core, wholesale real estate involves acquiring and subsequently assigning or selling properties to end buyers, often without extensive renovations or holding periods. Unlike traditional transactions, where properties are purchased for personal use or long-term investment, wholesale deals operate on a distinct model focused on swift turnover and profit generation. Wholesale transactions typically involve three primary parties: the wholesaler, the seller, and the end buyer. The wholesaler acts as an intermediary, sourcing properties at below-market rates, negotiating favorable terms, and subsequently assigning or selling the contracts to interested buyers for a profit. This process enables wholesalers to capitalize on opportunities swiftly while providing sellers with a hassle-free exit strategy and connecting end buyers with lucrative investment prospects. Key Players and Their Roles Several key players drive transactions and shape market dynamics within the wholesale real estate ecosystem. These include: Trends and Challenges in the Wholesale Market Like any segment of the real estate industry, the wholesale market is subject to evolving trends and inherent challenges. Some notable trends shaping the wholesale landscape include: In addition to these trends, wholesalers must navigate many challenges, including legal complexities, market saturation, and continuous adaptation to changing market conditions. By staying … Continued

EP 180: Playing Bigger | My Massive Mindset Shift From Russell Brunson’s Mastermind

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Growing and scaling a business can be a huge challenge for some entrepreneurs. You can be pouring your heart and soul into something and still feel as if you are dragging your feet through the mud. In this Truck Talk, I wanted to share some thoughts on mindset, thinking bigger and knowing how to shift within your business without losing your focus. Growing your business, and reaching the next level is 100% possible when you take the time to follow these steps. Listen in! Read the Full Show Notes Below… Playing Bigger | My Massive Mindset Shift From Russel Brunson’s Mastermind Hey everyone! It’s 12:09 am, and I am just getting back into town after attending Russel Brunson’s Mastermind out in Boise! When I started my business, I knew I didn’t want to have to travel in order to grow my business. I wanted it to be by choice, for things like this event, which can completely change the way you see things.  I’ve talked about MasterMinds in the past, along with my journey with them. A great one we did was with my friend Jason Medley, founder of Collective Genius. While there are numerous Mastermind groups out there, investing in the right one will change your business and your life.  Limiting Beliefs Looking back to only about 3 years ago, I was feeling a bit dragged down. I wanted to grow my team but I didn’t know how. I doubted my ability. I thought about hiring a CEO, and I even thought about selling the company and starting over with something else. I never thought I could lead a team of 20 or grow my company to over $10 million.  However, by changing my mindset, thinking bigger, and surrounding myself with people who had been there, we were able to grow Carrot into something truly awesome. We now have 27 full-time employees, with 30 on the books by the end of the year!  Scaling and growing a company can be a huge challenge for entrepreneurs. Let me know in the comments if growing your business, scaling, and building a team are things you would like discussed on the podcast as we move into 2020!  You can also check out Episode 66 of the Carrotcast in which I discuss the 8 steps I had to take to become successful in getting over the hurdles I was facing within my business.  Playing Bigger Back around 2010, I wanted to figure out what it was I wanted to do. I was fortunate to attend one of Gary Vaynerchuk’s first speaking gigs, which challenged everyone in the room to do something bigger.  Some friends and I ultimately started a Mastermind group called the 100,000,000 Mastermind. Did I really believe I would build something that big? Probably not. It was an audacious goal. At that time I was doing a couple of hundred grand a year, which was great, but I needed to take several steps before thinking about $100 million.  I use the analogy of a seed quite frequently in that when you have a seed, it is just a seed. It is not an apple tree, it is not an apple, but it has everything within to become a massive, sprawling tree if taken care of properly. By watering, feeding, and nurturing the tree, it will grow into something huge. Now if you are always planting seeds, forgetting about them, not taking proper care of them, nothing is going to grow. The same holds true for your business.  At the time, I didn’t know how hard getting there would be. The first … Continued

EP 179: 100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty

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All everyone is talking about is content and technology to grow your business, but it’s nothing without the ability to effectivly communicate and convert the attention you are generating. – Sam Khorramian Within just a few years, Big Block Realty has grown from a small one-room office to the fastest-growing brokerage in the state of California! By focusing on what the agent needs to successfully sell real estate, Big Block is able to attract some of the best talent in the game. Today, Sam Khorramian breaks down their insanely-effective real estate content and sales funnel strategy for both real estate agents and investors. Ready to stop chasing business and instead learn how to have it chase you? Sam’s here to teach you exactly how. Read the Full Show Notes Below… 100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty Hey guys! I am really excited about this week’s podcast. I got to sit down with my good friend Sam Khorramian, one of the founders of Big Block Realty. I first knew Sam from another one of my companies, then I came across his name again while flipping through Inc. Magazine. His company was listed as one of the fastest-growing companies in the US! Not just the fastest-growing brokerage, but #26 on the fastest-growing list of companies! This happened year after year as the success of the brokerage took off.  Big Block was founded in 2012 by Khorramian and Oliver Graf with the desire to build a brokerage that was for the agents. By being so agent-focused, they have been able to grow their team to over 100 agents, doing about 3B in volume.  It is only just recently that Sam and I have gotten to know each other and I am excited and inspired by the work he is doing. The way they are marketing and using content is truly amazing. They are truly adding more value for the agents as the market is beginning to change. Currently, we do some work together through The Closing Table Mastermind Group.  The Convergence of Retail and Wholesale Retail and wholesale have always been very separate. But nowadays, the customer is ultimately just looking for a solution to their problem. They want to sell their house, it doesn’t matter if it’s to an investor or a private buyer. The way the market is going today, the same company should be able to offer multiple solutions for buyers. Investors should be agents and agents should be investors.  Sam and his partners have been able to grow their business so quickly because of the amazing value they are able to offer their clients. Not only does their business serve buyers and sellers, but they also offer investment, marketing, and long term wealth creation services. As more and more tech companies and iBuyers come onto the scene, agents and investors will need to find the best ways to set themselves apart. By adding the additional services, Big Block is able to better present themselves as the authority to monetize the agent’s commission and ensure that their team is seeing as much of the commission as possible.  Making the Shift For Big Block, they look at market shifts as places where they can thrive. They look at where things are now as well as where they think the market will be 5 years for now. No matter what the market is doing, they want to make sure that they are seen as the authority. This will ensure their agents are the ones being … Continued

How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost

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With less than 10 minutes of effort, you’ll have video and real estate content for your blog that will boost your SEO, help you stand out with more credibility, and convert more visitors into leads. × × Featured Resource: Our Free Video Marketing Playbook For Investors And Agents! Download for Free Cool update, the videopost we walk you through within this blog post actually ranks in Google for the phrase we went after. It took a month, but it’s ranked #1 now! Video Transcription What’s up y’all. Trevor here with Carrot Creating content for your real estate website as an agent is easier than you think. Today we show you how to shoot videos without any fancy cameras or lights, or scripts. Many of you guys are not doing what I’m asking you to do and doing video posts. Putting content online is critical for standing out and building expertise, building authority, and our tool called VideoPosts turns your short videos into written content that ranks. In this video, I’m going to actually do one in real-time, show you how I ideate, find the idea, research it, do the video, get it uploaded, and optimize it, all in one. It’s a real video. I’m putting it on my own site. So first thing right here: doing a videopost in real-time. I’m going to go through it really quick. All right. The first thing we’re going to do here is … I’m in Roseburg, Oregon. I have an entrepreneur cowork space called The Loft. I want to rank a video there for people that are looking to find a cowork space. I’m going to go to Google right here. I’m just going to type up phrases that I think someone might want to search if they’re looking for a cowork space. So Roseburg co … We’re at Roseburg cowork … Right there: Roseburg coworking space. Cool. So that’s my title. I’m going to click this and see what’s ranking here. We’ve got this. The Loft Roseburg is there, but I want my personal website rank in there. Okay? I want my personal website rank in there. So I’m going to create a video. I’m going to upload it. I’m going to optimize it for Roseburg coworking space. I know that’s the phrase people like the search. I’m going to scroll down to see if there are any suggested searches at the bottom. That’s a pretty obscure search phrase so there’s not any there. If there were, you can use those search phrases at the bottom. Here’s an example. Let’s say it was North Umpqua river homes … Homes for sale. You can use the suggested searches for ideas right here. These are ideas you can work into the words of your video. One of the keys here, one of the keys right before I start to record this is you need to be saying the types of words in your video that people are going to be searching in Google. So whatever you say is actually going to then get put in the video, which we’re going to yank the words out and put it in writing. The way that you rank well with videoposts is to localize all of your content. I’m going to do it in real-time right here, doing a videopost to rank really high. We’ll show you the real results later for Roseburg coworking space. [VideoPost Script Now Ranking #1 in Google] Hey, this is Trevor Mauch here in Roseburg, Oregon. And I’m actually in The Loft in Downtown Roseburg right now: 950 South East Oak Avenue. … Continued

Ad Copy For Real Estate PPC Campaigns | 8 Tips to Get You More Clicks!

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Before you launch a real estate PPC campaign and even press “Start,” you want to give that campaign the best chance of success. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo When it does launch, you want to collect clicks from motivated sellers or interested buyers, and you want your cost-per-click to stay within budget. Easier said than done, of course. You might think that a campaign will convert like a million bucks, but then you launch it… and it doesn’t. (You’ve been there, right?) How can you possibly know what will convert well and what isn’t before you even launch the campaign? Well, ultimately, you can’t. But you can use a few simple copywriting tricks to increase the chance that your ad is a winner. When it comes to platforms such as Google Ads, it’s just words on a page, no images or video allowed. So let me walk you through 8 ad copy for real estate PPC campaigns tips that will have you lowering your cost-per-click and increasing your conversion rate in no time. But before we dive in, you need to be aware of the different ad platforms’ character limits. Character limits can make crafting ad copy a little difficult, so you’ll need to have an idea before writing. Google Ads: 15 headlines with 30 characters for each headline.4 description lines with 90 characters for each description.Option to pin your headlines and descriptions in specific positions of your ads.Set your display URL path.Set your final URL like a normal expanded text ad. Microsoft (Bing) Ads: Titles 30 characters each, up to three ad titlesAd text 90 characters each, up to two ad descriptionsFinal URL 2048 characters, including prefix (e.g., “www.”), suffix (e.g., “.com”), and tracking templates Facebook Ads: Facebook ad specs for single-image ads are: Text: 90 charactersHeadline: 25 charactersLink Description: 30 characters Limits change a bit for carousel ads: Text: 90 charactersHeadline: 40 charactersDescription: 20 characters 8 Tips To Write High-Converting Ad Copy For Real Estate PPC Campaigns Tip #1: Write 3 Ads And Choose The Best One Writing three ads from the get-go rather than one can help get your creative juices flowing and give you more ideas for connecting with your audience and getting them to convert. I do this for many different ad copy, and I find that the last one I write is usually the best, because you start getting in your flow, and the ideas become more solid as you write them down. Try this: write down three complete ads, headlines, and descriptions, and see which one you like the most. More than likely, one will stand out among the rest. This is a quick way to ensure you’re not running an ad just because it was the first thing that came to mind. Your brain needs to simmer a bit before it comes up with high-converting ad copy. Let me give it a swing to show you what I mean… [Headline] Need to sell your home fast for cash? [Description] Foreclosure? Probate? Divorce? We can help you through your difficult life situation, putting a fair cash amount in your pocket faster than anyone else (within a week). [Headline] Need to sell your house for cash in one week? [Description] Foreclosure? Probate? Divorce? Whatever you’re going through, we’re real estate investors who buy properties fast for cash to benefit sellers like you. [Headline] Sell Your House For Cash in Just One Week (1,257 Properties Purchased) [Description] Foreclosure? Probate? Divorce? Whatever you’re going through, we’re real estate investors who buy properties fast for cash … Continued

EP 159: Building a $1M+ Wholesaling Business | Max Maxwell’s Keys to Success

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“Educate yourself on just one thing and become good at it. Obsess over that one thing.”Max Maxwell Enjoy this Exclusive Episode from Carrot’s 2019 Market Leader Summit Get the Rest of the Recordings Here YouTube star, Real Estate DO-RU, and friend of Carrot, Max Maxwell is back on the podcast to share exactly how he’s built a wildly successful wholesaling business from scratch and what he’s doing to crush his revenue numbers year after year. You’ll get to hear: Max’s RVM and cold calling strategies, but more importantly why he’s shifting away from it and putting more energy into his biggest lead source. What you need to focus on as a one-man-shop, and the keys to growing your team. The #1 tool his team is using that creates more inbound opportunities, more intelligent conversations, and builds trust and credibility with sellers. How to stay consistent with your marketing in order to catch sellers at the perfect time. How to cold call without getting hung up on. And where he’s finding cash buyers… Listen in! EP 159: Building a $1M+ Wholesaling Business w/ Max Maxwell Follow our Guest: Max on YouTube: https://bit.ly/2QJqpSOMaxon Instagram: https://bit.ly/2wC1dEDMax’s Carrot Site: https://www.cashhomestriad.com/ Mentioned in this Episode: EP 127: Cold Calling Their Way to $900k in Profits. How Max Maxwell and Tony Robinson Have Used Carrot and Calls to Their Advantage: https://carrot.com/blog/real-estate-cold-calling-success/ EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads: https://carrot.com/blog/leverage-online-marketing-for-real-estate/ EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch: https://carrot.com/blog/multi-million-dollar-real-estate-business/ EP 143: You Must Go DOWN Before Coming UP: https://carrot.com/blog/down-before-up/ https://www.reirail.com/ We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

How to Create a Google Ads Account for Real Estate

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Are you ready to take the next step in your online real estate marketing? That step is creating a Google Ads account. Real estate investors face several challenges when it comes to generating leads. Traditional methods, such as direct mail and cold calling, can be time-consuming and yield low results. Even with a strong online presence, attracting qualified leads to your website can be tough. This is where Google Ads comes in. According to data, Google Ads can be a highly effective lead source for real estate investors. Without it, investors may struggle to compete in today’s crowded digital landscape. With Google Ads, investors can reach potential sellers and buyers actively searching for real estate solutions, resulting in a higher likelihood of conversion. Furthermore, without a strong online advertising strategy, investors may miss out on valuable leads. The data shows that 97% of consumers search for businesses online before making a decision. If real estate investors are not visible in these search results, they may be losing out on potential leads to their competitors. In addition to missing out on potential leads, not having a strong online presence can damage an investor’s credibility. With 78% of consumers saying they research a business before engaging with them, it’s crucial for investors to have a professional and user-friendly website. By using Google Ads to drive traffic to their website, investors can showcase their credibility and expertise to potential leads. Overall, real estate investors who neglect to utilize Google Ads may miss out on valuable leads, damaging their credibility and struggling to compete in today’s digital landscape. In preparation for creating a Google Ads account, there are a few important steps. While setting up the account itself is relatively straightforward, running effective Google Ads campaigns requires some groundwork. Before You Create a Google Ads Account First and foremost, ensuring that your website is relevant, user-friendly, and adds credibility is crucial. Your Google Ads account will drive traffic to your site, but once visitors arrive, it’s up to you to convince them to take action. To do so, you’ll need landing pages designed to motivate and engage visitors. Your advertising efforts will likely be wasted if your landing pages are disorganized, lack relevant information, or are otherwise not conducive to conversions. For guidance on creating effective landing pages that maximize the return on your PPC campaigns, we recommend checking out our land page best practices. Before Starting a Google Ads Account, You Need to Consider 1. Planning. You need to have your real estate website dialed in with some personalization and credibility. Your Google Ads account (formerly known as AdWords) can help you to bring qualified visitors to your real estate website. Once they’ve made it to your website, it’s YOUR duty to convince them to convert. To make this happen, you must create pages that will compel your visitors to take action. If your pages are cluttered or lack relevant, credible information, you will have a leaky bucket and will likely be wasting money. Take the time to focus on customizing your website a bit, especially your “Testimonials” and “Our Company” pages. Check why these two pages are so important. Also, be sure your real estate website is mobile-optimized. All Carrot websites are mobile-friendly. Therefore you’re maximizing the potential of your Google ads account. 2. Commitment. You must be willing to build Google Ads into your long-term financial and time plan. It’s practically impossible to see the full potential of your Google Ads account from the start. It’s essential to recognize that PPC is not a short-term venture. Establishing a strong structure, expanding … Continued