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43 Real Estate Lead Generation Strategies That Can Change The Way You Do Business

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As a real estate professional, you know that effective real estate lead generation is a fundamental aspect of business success. The process of acquiring new leads directly translates to cultivating a broader client base, ultimately contributing to increased revenue for your real estate endeavors. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 65% of businesses say generating traffic and leads is their biggest marketing challenge. The real estate industry is saturated, and competition is high. Whether it’s agents looking for buyers or investors looking for sellers, the struggle is the same. How can you beat the competition and get new leads through the door? Lead generation might seem monumental, but with the right strategies, patience, and hard work, you can raise your number of clients through effective lead generation. This article discusses 43 of the best real estate lead generation strategies. In fact, these are the same lead generation strategies that many of our Carrot members have used to generate millions of leads (not counting 1000s of phone call leads): Experts say 20% of real estate professionals pull in 80% of the sales. And despite how exact those percentages are, there’s a merit of truth to the 80/20 rule. We’ve all met, for instance, the person who out-profits every other real estate professional in their location. More often, though, we meet the real estate professional who generates 80% of leads annually. The reality is that some people are better at generating leads than others — but only because they implement the right strategies. Over that time, we’ve learned a thing or two about lead generation in the real estate space… and so have our members. We want to give you these real estate lead generation strategies that will change your business. 43 Real Estate Lead Generation Strategies for Agents, Brokers, Realtors, and Investors 1. Treat your properties as a storefront… kind of Our first idea comes from mobile home flipper Paul doCampo, who responded to an inquiry I made on Facebook asking for real estate lead generation strategies. Here’s what he said. “Treat your house flips like a storefront almost. Especially in places that have a lot of traffic. Banners, signs, take-home boxes during construction, contractors with a stack of your business cards, and trained what to say. Make your message/USP known to everyone who walks by and make it as easy as possible for them to contact you.” For real estate agents, that’s par for the course. Most agents wouldn’t try to sell a house without putting a sign in the property’s front yard. For home flippers, house-front signage and banners often miss real estate lead generation opportunities. While you own the property, you might as well use it as free advertising for your real estate business, “especially in places that have a lot of traffic.” Here’s one example from Coroa Homes doing this. Here’s the thing about real estate lead generation: you never know where your next deal will come from. If you’re like most real estate professionals, you’ve landed deals in unexpected ways — coffee shop conversations and everyday run-ins. That is just one more advertising method that allows you to get your message in front of more people. And who knows? Maybe you’ll make $25,000 extra this year just because you put a sign in a yard. 2. Create amazing website content Your real estate agent or investor website can greatly impact your overall revenue. And at Carrot, we talk about content marketing on your website. But that’s intentional. We only do it because content marketing is often an … Continued

Top 3 Social Media for Real Estate Platforms for New Business Growth

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52 Real Estate Content Ideas For ANY Social Media Platform Okay — now the rubber meets the road. You know you want to start using social media to grow your business. And you even know what platform you’re going to use and how often you’re going to post… But what are you going to post ABOUT? Normally, that’s the hardest part of social media marketing — knowing what to talk about. But we’ve made this super easy for you. We created this playbook with 52 marketing ideas for real estate agents— and you can easily turn each of these ideas into a social media post instead of a blog post. So click that link and bookmark the guide for when you’ve run out of ideas. As always, we’ve got you covered. ;-) Final Thoughts Social media is a powerful tool with tons of potential for real estate agents. And now you know where to start! Choose a platform — Facebook, Instagram, or TikTok — create a publishing calendar, stick to it, and bookmark this page to get inspiration and examples when you can’t think of something to share. Over time, you’ll increase your brand awareness, build trust, and find new clients. Don’t be tempted to automate this, the risks aren’t worth the reward! You’ll also have a competitive advantage over other real estate agents in your market — real estate agents who aren’t using social media. So it’s well worth your time. All that’s left now is action and consistency — off you go!

Think All Carrot Websites Look the Same? You’d Be Wrong! There Are 1000’s of Different Ways to Make Your Carrot Website Design Stand Out From Your Competition

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If you’ve ever thought… “Geez, this looks like every other Carrot website design in my market – how can I make myself look different from the others while still maintaining the awesome conversion rate that Carrot websites provide?” × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Then, you’ve come to the right place! We have 1000’s of members, many of whom are in competitive markets and generate hundreds of leads monthly. They close multiple, multiple deals each month, as well. To the lead-converting glee of Carrot members, we prioritize conversion optimization over aesthetics. To some, that might seem like a bad idea. After all, don’t the two always go hand in hand? Not necessarily. Carter Steph is proof. Carter switched from an $8k “pretty” custom website to Carrot and saw his closing rate go from 7% to 20% within a few months. Read his story here. We have been in business for years and have always had a web presence. We switched to Carrot this month and have already seen a huge improvement in our click-through rate, but more importantly we have more leads being generated by form fills then we have ever received. And we’ve only had our new website up for 7 days!! – Carter Steph, 1-800-2 Sell Homes Even conversion testing giant, Crazy Egg, claims that “ugly” websites often convert better than their prettied-up counterparts. That’s not to say that we’ll provide you with an ugly website that converts well; it’s simply to illustrate that conversion optimization should trump website aesthetics when choosing a website design platform. Fortunately, at Carrot, you don’t have to choose between the two – on our real estate investor websites and our real estate agent websites, we’ve found the perfect balance between conversion optimization and beauty. Here’s a basic, nothing-fancy website with an “at-time” 25% conversion rate: But if tomorrow someone forced us to choose between giving our customers high conversion rates or designing beautiful websites, we’d immediately choose performance. Often, people choose a website based only on how it looks rather than how it converts, and we think that’s a massive mistake. You’re in business to make money, not just to look pretty, and, for our members, that’s what we help them do – build a sustainable and predictable business. We’re not Wix, WordPress.com, or SquareSpace—and our members, as well as we, are proud of that differentiation. We ran a test a few years ago and we had double the conversion on Carrot verses LeadPropeller and our custom site. – Jason Bible, Houston House Buyers “I blew $40k unfocused and doing all kinds of marketing in my first year… then I focused on Carrot and Evergreen marketing and after a year of focused work did my first $100k month.” – Adam Mitchell – Dallas, TX “Home Buying Guys” There are 100’s if not 1000’s of different ways to make your website stand out from others. We wanted to give you the top changes you can make (whether you’re an agent or investor) in about 10 minutes that will differentiate your business from the others in your market without sacrificing a high conversion rate. Check out our tutorial video or keep reading to learn more: Note: This article is for real estate investors and agents. The differentiation recommendations below can be made to an Agent or Investor’s website.  Website Design Changes 1. Choose a Website Theme 2 Minutes We have eight different website themes (or designs) for our members. All of these convert to our standards (we’ve tested each and every one thoroughly), and the one you choose should be a matter of … Continued

EP 275: 3 Costly Mistakes Newer Investors Need to Understand w/ Brett Iwanowicz

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Brett Iwanowicz is closing just under two deals per month on average, but it wasn’t always this way. Brett struggled with anxiety, feelings of inadequacy, and low-self esteem. It took him a long time to decide what he wanted in life and find the momentum to get him there. Today, Brett is living life on his terms. By surrounding himself with the right people, building credibility through video, and figuring out exactly what he wants his life to look like, Brett is carving out the life of his dreams. Today, he is sharing his early mistakes so you can learn how to avoid them.

Carrot’s Real Estate Investor Website Demo

Build online authority and credibility To break out the cycle of hamster wheel marketing and chasing down leads, you need a solid online marketing strategy. But not everyone has the tools, time, and expertise to do what it takes to build online authority with content marketing and get their website on the first page of Google search results. Carrot makes it easy with an entire suite of tools aimed at doing just that — improving your SEO ranking with automated blogs, keyword tracking, and other time-saving online marketing tools and done-for-you services. Learn more about Evergreen Marketing with Carrot → Carrot isn’t just a website — it’s a Lead Generation Hub. How hard is your website working for you? It may be pretty, but is it helping you stand out in your market and build online authority to generate consistent — and qualified — leads? Other website providers: Looks pretty Creates an online presence Outranks your competition organic search results Tested and optimized to convert traffic into leads Supports content marketing to build online authority Provides training and support to help you dial in your online marketing strategy Supports investors who offer multiple services and need to attract different types of leads Backed by a team dedicated to your site’s performance VS. Carrot’s Lead Generation Hub: Built to rank in organic Google search results Optimized for all devices — desktop, mobile, and tablet Uses industry-leading best practices to convert more leads Loads fast so visitors can navigate the site quickly Builds online authority with easy, automated blogs Supports a hybrid business model for real estate investors who are also agents Provides training and support from our team of product and real estate experts Hear what other investors have to say. Check out our handy resources for Investors. SEO Keyword Bible Read the guide → Marketing Plan Generator Generate your marketing plan → Sales Negotiation Playbook Read the playbook → × Market Scout is not yet available for . …But we can still help you generate leads! Try our free demo today to see how Carrot can help your site rank #1 on Google. Close

20 Real Estate Negotiation Tips from 3 Negotiation Experts + Free Scripts

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The Pre-Negotiation: Base-Setting For The Verbal Negotiations The first thing we’d like to mention is the pre-negotiation before diving into the 20 real estate negotiation tips our three experts offered. Before you get on a call with a seller for the first time, they have some preconceived notions about who you are, what you do, and what your business is like. They’ve unknowingly gathered this information through your offline marketing materials (direct mail, bandit signs, etc.) and online marketing materials (your website and digital advertisements) and perhaps through referrals from a friend or family member. Maybe, they come in thinking that you’re desperate for deals. Maybe, they come in thinking that you’re trustworthy and level-headed. Maybe they come in having no idea about what you do but are curious about how you might be able to help them. Whatever they believe, for better or worse, it’s a direct result of the brand you’ve created. That’s why building a well-respected brand in your community is so important. It makes sellers more likely to trust your opinions, value your input, and answer your questions honestly, making your job as a salesperson much easier. But how do you set the stage for effective and profitable negotiations? Here are some quick tips… Add Credibility To Your Website — When someone visits your website, you want to build as much credibility as possible… as fast as possible. This means including testimonials from past happy sellers, emphasizing that you’re a local real estate investor, showing your online reviews, being honest about your process, and sharing your company’s vision and mission. Video testimonials are particularly effective. Here’s an example from a Carrot member (Carrot websites provide a lot of space for adding credibility and, for that reason, are the highest-converting websites in the industry!)… Set The Tone — With the colors, words, and font you choose for your offline and online marketing materials; you’re creating a tone of voice for your brand. Maybe it’s stoic and professional. Or maybe it’s casual and fun. Or maybe it’s kind and lighthearted. Or maybe it’s hasty and irreverent. Whatever the case, beware of the tone you create… because callers will expect that same tone when speaking with you on the phone. Be Honest — One of the best ways to differentiate yourself from the competition is to be upfront and honest. Being dishonest will almost always backfire. It’s better to tell people who you help and how you can help them so that the right people dial your number in the first place. 20 Real Estate Negotiation Tips from 3 Negotiation Experts 1. Don’t Ask For a Price Right Away This first tip comes from John Martinez, the founder of REI Sales Academy. To avoid spending too much time talking to tire-kickers, many real estate investors will ask the seller for their lowest price within the first five minutes of the call. John recommends not doing that. He suggests that investors focus on price only after you’ve sold the seller on yourself and your business (more on that in the next tip). Why? First, once you’ve spoken to the seller about your process and built some trust, the number they gave you will probably change… so why use it at all? Second, hearing a seller request a high price will usually make the salesperson (you or someone on your team) feel unmotivated to continue the call. They likely won’t operate at the same level of salesmanship. So while it might sound counterintuitive, it’s best to leave the price for last. 2. Sell Them Before You Make an Offer This tip … Continued

Core Web Vitals & Page Speed – What To Do (and Not Do) with Your Website

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Recap: The Page Experience Update is introducing Core Web Vitals to Google’s search ranking algorithm for the first time.  Core Web Vitals are a series of pagespeed scores relating to how quickly a page loads, how quickly that page is interactive, and how stable that page is visually. Google started introducing elements of this update to their algorithm in mid-June, with the goal for it to play a full role by the end of August 2021. Check out our SEO News page to learn more. Over the past several months, our Carrot Engineering Team has been identifying, optimizing, and improving features and elements that directly contribute to better user experience and site speed metrics.  As that work continues to make our sites faster and better than ever, we’ve compiled some of the most common questions, issues, and misconceptions we’ve seen as a resource for you to be ahead of the game on your end. DO Understand Testing Tools We get this question a lot: how do you test your site speed and Core Web Vitals and what tool should you use?  At Carrot, we recommend using Google’s PageSpeed Insights Tool because – regardless of which tool you choose – the most important consideration is that you be consistent.  To us, using Google’s own tool makes the most sense.  If you’re using the Chrome Browser, the Lighthouse Tool in the Developer Tools is another great option. That said, we always want to be sure that our members understand the differences and caveats between those snapshot scores provided by tools and the scores that are actually being used in Google’s algorithm. Google differentiates them into two categories: lab data and field data. Lab Data – Provided By Testing Tools Lab data is exactly what it sounds like – data collected in a lab, or in this case, a single snapshot report performed by Google’s PageSpeed Insights Tool or any other third-party testing tool.  It uses your own browser or another emulated device to load your website in a simulated environment and capture the key metrics that contribute to Core Web Vitals and Page Experience.  These scores are meant to be consistent baselines and are not necessarily reflective of actual user experience.  Just like in a real lab, you want to control for all variables when running experiments and tests on your website.  Google’s page speed tool (and most other tools) do this by loading your site on a simulated older generation smartphone with only a 3G connection to determine mobile “site speed” scores.  This is meant to represent the absolute baseline and used as a tool for debugging any performance issues with your site.  It’s useful for looking at where you can improve your scores, but it’s not useful for understanding real user experience.  Most users are on newer mobile devices with better connections and WiFi.  Their experience is better than in the simulated snapshot and contributes to field data – the real scores used by Google’s search ranking algorithm.  Field Data – Provided By Real User Experience Like we said above – field data is what Google is actually introducing to their search algorithm.  It represents the actual user experiences collected by the Chrome User Experience Report (or CrUX) when users visit your site.  Google then looks at the 75th percentile of those scores, and that’s your actual “score” used by their algorithm. Just like with Google’s more commonly-known ranking indicators, we lose visibility and transparency the closer we get to the algorithm.  So while snapshot lab data scores can be accessed whenever we feel like running a tool, user experience field data is more ambiguous and inaccessible. There are … Continued

EP 273: How to Create A Follow-Up Machine That Sells While You Sleep in 4 Steps with Mark Skowron

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What message are you sending to your prospective leads? How are you connecting, building trust, and following up? Mark Skowron is an investor and agent who uses carefully crafted copy to close an extra deal each and every month. Today we will talk about sequencing, frequency of contact, and what you can say to build instant trust and rapport. Most importantly, you will learn how to turn a small investment of your time upfront, into a potential $240k per year in extra profits.

It’s a Low Inventory Real Estate Market Right Now – Here’s Our Solution to Getting More Listings

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“This is much more than a web hosting company…it’s a complete marketing and training program. Carrot has helped our Real Estate Team develop a complete marketing strategy. For the first time…ever…we can see how all the pieces fit together in a cohesive marketing strategy. The results have been an increase in exposure, online leads, and the ability to measure ROI! The training, support, coaching, and customer service have been amazing.” – Tom Townsend “Carrot has impacted my business so positively! I love the property websites, landing pages, SEO rankings, blog, and overall design of the site. I also love the landing pages that I use to drive traffic from ads that I run. And my favorite is to watch the increase in Google rankings with the more relevant content we produce. Really great web host!” – Shemeika Fox That’s all for now! We’ll let you know when we’ve got more cool innovations to share that’ll help you grow your business in a scalable and realistic way.  To your success! Want to learn more about our new seller site? Check out here.