Think All Carrot Websites Look the Same? You’d Be Wrong! There Are 1000’s of Different Ways to Make Your Carrot Website Design Stand Out From Your Competition
If you’ve ever thought… “Geez, this looks like every other Carrot website design in my market – how can I make myself look different from the others while still maintaining the awesome conversion rate that Carrot websites provide?” × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Then, you’ve come to the right place! We have 1000’s of members, many of whom are in competitive markets and generate hundreds of leads monthly. They close multiple, multiple deals each month, as well. To the lead-converting glee of Carrot members, we prioritize conversion optimization over aesthetics. To some, that might seem like a bad idea. After all, don’t the two always go hand in hand? Not necessarily. Carter Steph is proof. Carter switched from an $8k “pretty” custom website to Carrot and saw his closing rate go from 7% to 20% within a few months. Read his story here. We have been in business for years and have always had a web presence. We switched to Carrot this month and have already seen a huge improvement in our click-through rate, but more importantly we have more leads being generated by form fills then we have ever received. And we’ve only had our new website up for 7 days!! – Carter Steph, 1-800-2 Sell Homes Even conversion testing giant, Crazy Egg, claims that “ugly” websites often convert better than their prettied-up counterparts. That’s not to say that we’ll provide you with an ugly website that converts well; it’s simply to illustrate that conversion optimization should trump website aesthetics when choosing a website design platform. Fortunately, at Carrot, you don’t have to choose between the two – on our real estate investor websites and our real estate agent websites, we’ve found the perfect balance between conversion optimization and beauty. Here’s a basic, nothing-fancy website with an “at-time” 25% conversion rate: But if tomorrow someone forced us to choose between giving our customers high conversion rates or designing beautiful websites, we’d immediately choose performance. Often, people choose a website based only on how it looks rather than how it converts, and we think that’s a massive mistake. You’re in business to make money, not just to look pretty, and, for our members, that’s what we help them do – build a sustainable and predictable business. We’re not Wix, WordPress.com, or SquareSpace—and our members, as well as we, are proud of that differentiation. We ran a test a few years ago and we had double the conversion on Carrot verses LeadPropeller and our custom site. – Jason Bible, Houston House Buyers “I blew $40k unfocused and doing all kinds of marketing in my first year… then I focused on Carrot and Evergreen marketing and after a year of focused work did my first $100k month.” – Adam Mitchell – Dallas, TX “Home Buying Guys” There are 100’s if not 1000’s of different ways to make your website stand out from others. We wanted to give you the top changes you can make (whether you’re an agent or investor) in about 10 minutes that will differentiate your business from the others in your market without sacrificing a high conversion rate. Check out our tutorial video or keep reading to learn more: Note: This article is for real estate investors and agents. The differentiation recommendations below can be made to an Agent or Investor’s website. Website Design Changes 1. Choose a Website Theme 2 Minutes We have eight different website themes (or designs) for our members. All of these convert to our standards (we’ve tested each and every one thoroughly), and the one you choose should be a matter of … Continued