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As a real estate professional, you know that effective real estate lead generation is a fundamental aspect of business success. The process of acquiring new leads directly translates to cultivating a broader client base, ultimately contributing to increased revenue for your real estate endeavors. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 65% of businesses say generating traffic and leads is their biggest marketing challenge. The real estate industry is saturated, and competition is high. Whether it’s agents looking for buyers or investors looking for sellers, the struggle is the same. How can you beat the competition and get new leads through the door? Lead generation might seem monumental, but with the right strategies, patience, and hard work, you can raise your number of clients through effective lead generation. This article discusses 43 of the best real estate lead generation strategies. In fact, these are the same lead generation strategies that many of our Carrot members have used to generate millions of leads (not counting 1000s of phone call leads): Experts say 20% of real estate professionals pull in 80% of the sales. And despite how exact those percentages are, there’s a merit of truth to the 80/20 rule. We’ve all met, for instance, the person who out-profits every other real estate professional in their location. More often, though, we meet the real estate professional who generates 80% of leads annually. The reality is that some people are better at generating leads than others — but only because they implement the right strategies. Over that time, we’ve learned a thing or two about lead generation in the real estate space… and so have our members. We want to give you these real estate lead generation strategies that will change your business. 43 Real Estate Lead Generation Strategies for Agents, Brokers, Realtors, and Investors 1. Treat your properties as a storefront… kind of Our first idea comes from mobile home flipper Paul doCampo, who responded to an inquiry I made on Facebook asking for real estate lead generation strategies. Here’s what he said. “Treat your house flips like a storefront almost. Especially in places that have a lot of traffic. Banners, signs, take-home boxes during construction, contractors with a stack of your business cards, and trained what to say. Make your message/USP known to everyone who walks by and make it as easy as possible for them to contact you.” For real estate agents, that’s par for the course. Most agents wouldn’t try to sell a house without putting a sign in the property’s front yard. For home flippers, house-front signage and banners often miss real estate lead generation opportunities. While you own the property, you might as well use it as free advertising for your real estate business, “especially in places that have a lot of traffic.” Here’s one example from Coroa Homes doing this. Here’s the thing about real estate lead generation: you never know where your next deal will come from. If you’re like most real estate professionals, you’ve landed deals in unexpected ways — coffee shop conversations and everyday run-ins. That is just one more advertising method that allows you to get your message in front of more people. And who knows? Maybe you’ll make $25,000 extra this year just because you put a sign in a yard. 2. Create amazing website content Your real estate agent or investor website can greatly impact your overall revenue. And at Carrot, we talk about content marketing on your website. But that’s intentional. We only do it because content marketing is often an … Continued