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EP 304: The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

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People ask, “How do you convince people to take a low offer on a property?” We don’t. It’s either a cash deal opportunity or a listing. – Lance Doty The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Adam and Lance are two of the best in the business. Their dedication to transparency, service, and providing sellers with options has allowed them to create a profitable and scalable business. Today we are going Behind the Deal to learn how Lance and Adam were able to increase a home’s square footage, help a homeowner through a difficult time, and walk away with $80k.  Read the Full Show Notes Below… Adam and Lance are operating a lead generation business. They have found great success in real estate because they always offer transparent service and refuse to box sellers into one type of solution. Their focus on inbound leads and hybrid solutions has allowed them to maintain a 1 in 10 close-ratio, with their numbers getting better each year. Here’s a look at one of their latest deals which resulted in a great profit, a happy seller, and a mysterious room behind a hidden door. The Deal Adam and Lance rely on inbound leads to run their business. Facebook ads and SEO are 80% of their business. Their form is set up to provide them with all of the information they need when going into a call. They know going into this deal exactly what the homeowner was dealing with and what they wanted to get for the home. Their initial offer was low and after running the numbers they were able to get closer to what the seller wanted. After purchasing the property for $185k, they were able to sell the property for $370. After their renovation costs, holding costs, and selling costs, they were still able to walk away with a profit of $80k. The “Hidden Door” & Lessons in Square Footage After buying the property, they discovered a 12×14 bonus room that was located off of the garage. Because there was no direct access to the house, it was not included in the square footage of the property. Adam and Lance were able to add a door through the existing laundry room and into this bonus room, thus adding more square footage to the property. While they contemplated turning it into a full-blown mother-in-law suite, the returns just weren’t there. Being Approachable One of the most innovative things Adam and Lance incorporate into their marketing is the use of video texts. After Lance meets with a seller or talks with them on the phone, he will send a short video text telling them more about the business and thanking them for their time. This quick video helps people get to know him while making the business stand out from the rest. It personalizes the experience, which is an effective marketing tactic in any industry. Winning with the Hybrid model Listing homes is not what Adam wants to do. However, The Home Buying Guys are dedicated to finding the selling solution that will best benefit the client. By bringing an agent onto their team, they are able to funnel the retail leads and split the commission 50/50. Fewer leads are wasted and more homeowners are being served. By offering multiple options, Lance and Adam are able to have a greater impact on more people. Tips That Actually Work: Adding a Bio Block We are all about transparency and credibility and a great way to convey that is on your About Us page. The seller needs to know who they are … Continued

Carrot Leads Convert 7x Better & Are 2.5x More Profitable Than Non-Carrot Leads

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We recently surveyed our Carrot members about their lead-to-deal conversion rate — that is, what percentage of leads become deals. We also asked them about the source of these leads (Carrot leads or Non-Carrot) to determine which efforts provide the most high-quality leads and thus the most deals. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The results were exciting. They indicated that Carrot leads convert 7 times better and are 2.5 times more profitable than non-Carrot leads. This is something we’ve known anecdotally for a long time — from all of the reviews we’ve received from our members. For example… “Carrot literally changed my life. Trevor and his crew are the best people on the planet. Get plugged into their system and culture, and you will start generating leads!” – Brian Rockwell “I have generated just over 200 leads in a little over 4 months using my Carrot site. I couldn’t be more thankful for the services they have provided. Thank you Carrot!” – Hank Tobler “Closed 3 deals exclusively from SEO leads / Carrot conversions. No PPC. No attribution to any Facebook ads. Just Google search results and credibility.” – Daniel DiGiacomo … but still, it’s refreshing to see the actual data. Let’s take a look! Not a Carrot member? Take a free demo… The same is true for Carrot’s mobile performance (which is now a huge part of internet traffic). This graphic represents the recent updates that Carrot developers have made to our member sites to get ahead of the latest Google Core Web Vitals update. Learn more about what this graphic means and the changes that we made here. But that’s only one of the many reasons that Carrot sites sit at the top of the rankings. The secret to quality lead mastery Our members also create Evergreen content for their blogs every single month, content that’s optimized to rank in Google. We also give our members the ability to: This is the difference between hamster wheel marketing… “If you’re creating a piece of content and you just put it up on Facebook or Instagram, it’s going to be there for 24 to 48, maybe 72 hours before it gets pushed down, forcing you to get back on the hamster wheel and post again, and post again and post again, because the life span of that content is so short. The lifespan of that content is so short that you have to be on the hamster wheel continually. If you get off of the hamster wheel, if you stop doing those postings, if you stop doing direct mail, if you stop cold calling or doing RBMs, then your leads will eventually dwindle to a stop, and you’ve got to restart and get back on the hamster wheel.” … and Evergreen Marketing… “Get into a routine of creating content. Another piece of content this week, another piece of content next week, a blog post next week, a video post, a video post, a location page, and eventually, you’re going to have a brick wall that does all of the work for you. Remember, it’s going to be slow going in the first three, four, five, six months potentially. But as long as you’re consistently stacking bricks of quality content that answers real questions from your market, you’re entertaining in your own way; you’re going to start to pick up that momentum.” At Carrot, we focus on evergreen marketing — consistent action that produces long-term results.  Now, why all of this information about Google rankings, page speed, and … Continued

EP 282: The “Contractor Bailed on Me” Deal w/ Keith Sant | Behind the Deal

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Keith Sant is a long-time friend of Carrot, a five-time Carrot Camper, and returning guest here on the Carrotcast. Recently, he closed a deal that was plagued with difficulties from beginning to end. He’s going to walk us through how he dealt with the contractors disappearing and his buyer bailing out at the last minute. After all was said and done, Keith even walked away with a higher profit than what he was expecting. Here’s an inside look at how he did it!

EP 280: The “Free Car” Deal w/ Beau Hollis | Behind the Deal 1

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Back on September 16th, we did an awesome Livestream with our good friend Beau Hollis. As a long-time Carrot customer, wholesaler, investor, and occasional flipper, Beau is going to take us behind the scenes, showing us every aspect of the deal. Its part of a new Livestream we are doing that takes you inside a real-life deal, from start to finish. We answered questions live on air and offered some tips that really work. Catch up on this exciting new series here, and join us every other Thursday, live on Facebook!