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How to Conduct Keyword Research for Google Ads for Real Estate Investors

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Keyword research is the foundation of successful Google Ads campaigns. It helps you discover the search terms your ideal clients are using, allowing you to align your ads with their needs and intent. For real estate investors, targeting the right keywords is crucial for reaching motivated buyer and seller leads—those actively searching to sell quickly or find investment deals. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge In a competitive market, effective keyword research ensures you attract high-intent traffic, not just clicks. This guide is designed for real estate investors, particularly those using platforms like Carrot and will help you find and use the best keywords to optimize your Google Ads and maximize your ad spend. Why Keyword Research is Crucial for Real Estate Investors: Boost Leads and Slash Costs Real estate is one of the most competitive industries in online advertising, with countless agents and investors fighting for attention. Without a solid keyword strategy, your Google Ads can easily get lost. Keyword research is the key to standing out by targeting the exact search terms your audience is using. For real estate investors, reaching motivated sellers and buyers is essential. These leads are ready to take action, whether it’s selling their house fast for cash or finding investment properties. Keywords like “sell my house fast” or “cash home buyers” attract high-intent leads who need quick solutions. Precise keyword targeting ensures you spend your budget wisely, bringing in qualified leads rather than unqualified clicks. By focusing on phrases like “off-market properties” or “investment homes for sale,” you’ll connect with serious buyers and sellers in need of fast results. In a competitive niche like real estate, you need a focused strategy—and that begins with smart keyword research. Setting the Foundation: Understanding Search Intent Before diving into keyword research, it’s essential to understand the concept of search intent. Search intent refers to the purpose behind a user’s query on Google. There are three main types of search intent: transactional, navigational, and informational. For real estate investors focused on generating leads, the most valuable search intents to target are transactional and navigational. These users are further along in their decision-making process and are more likely to convert into leads. Transactional keywords are key because they signal immediate action. Navigational keywords, while often brand-specific, are also valuable because they indicate the user knows what they want and are actively seeking your service. Search intent directly impacts the type of ads you create and the keywords you prioritize. For instance, a person searching “sell my house fast” has clear transactional intent—they are looking for a quick solution, and your ad should reflect urgency and a direct call to action, like “Get a Cash Offer Today.” In contrast, someone searching for “real estate market trends 2024” is still in the research phase, so while they may not convert right away, nurturing these leads with content and retargeting ads can eventually pay off. Let’s take two examples to illustrate how search intent affects keyword strategy: Understanding search intent allows you to align your keywords with your goals, ensuring that your ads are displayed to users who are most likely to convert. Focusing on transactional and navigational keywords can result in higher-quality leads and a more effective ad strategy for real estate investors. Step-by-Step Guide to Conducting Keyword Research for Real Estate Google Ads Option 1: Use Google’s Keyword Planner Google’s Keyword Planner is a powerful tool that helps advertisers discover relevant keywords for their campaigns. It provides valuable insights into keyword search … Continued

Carrot vs GrumpyHare

Real-World Carrot Results More than 1 million motivated seller leads generated by Carrot websites 45% of the top rankings for relevant keywords are held by Carrot sites Carrot websites are 68.9% faster than custom WordPress sites Carrot leads generate 2.5x higher profits vs. non-Carrot leads Feature Comparison: Carrot versus GrumpHare We’ve had time to build out the website, SEO, and marketing tools you need to grow your real estate business. Here’s just some of what you get with Carrot that GrumpyHare doesn’t offer. Included and premium template options SEO-optimized templates & tools Drag and drop website editor for site customization with EVERY plan Specialty website templates for 10+ real estate investment types (not just generic investor and agent templates) Built-in website analytics & Google Search Console, showing site traffic, campaign tracking, lead source and more Robust real estate CRM with property intelligence and AI tools Powerful SEO tools to help you discover and track the best keywords Track your ranking for up to 125 keywords AI content re-writing tool to help you easily customize website copy Built-in call tracking for complete campaign success measurement Top 3 reasons to choose Carrot vs. GrumpyHare / 01 10 years of proven results, with the data to back it up. You simply don’t survive as a real estate website provider for 10+ years if your customers aren’t successful. The GrumpyHare founders are experienced in their own right, but helping real estate investors set up compelling, high-performing, amazingly optimized, well-converting websites has been our #1 focus for the past decade. Over time we’ve added tools our members asked for, provided countless trainings, and driven real results that can’t be disputed. (That’s why Carrot websites account for 45% of all Top 10 rankings and 59% of #1 positions for prime real estate keywords.) / 02 Robust marketing & SEO tools to help you succeed. You’re a real estate pro, not (necessarily) a professional marketer. It’s not your job to understand the ins-and-outs of website SEO, conversion rate optimization, site performance, and content marketing. But it IS our job. We strive everyday to make it easy for you by providing the tools you need to quickly and easily launch your site, start ranking in search results and, most importantly, generating leads. It’s not just about looking pretty, it’s about performing well (and every one of our templates follows proven best practices for driving more leads). At the end of the day, do you want a site that looks pretty and “unique” or one that brings you business? / 03 Designed for all types of real estate lead generation. You’re a real estate investor, but what exactly do you invest in? Your website needs to attract the type of leads you actually want. Carrot provides customized web templates specifically to attract: GrumpyHare limits you to generic “investor” or “agent” templates.

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey Tyler Ford generates nearly six figures monthly by closing just 2-4 real estate deals and credits mastering SEO and targeted lead generation as the key tools that helped him scale his business while working smarter, not harder.This is how he does it Closing 2-4 Deals Per Month $20-$30k Profit Per Deal Targeted Lead Gen Through SEO Mastery The Challenge: $20,000 in Debt and Struggling to Generate Qualified Leads Tyler Ford started his real estate career using traditional marketing strategies but quickly realized they weren’t yielding the results he needed. I was spending a lot of time on tactics that weren’t bringing in the right leads. I needed a smarter way to grow. Despite his efforts, Tyler’s website and high Google rankings weren’t converting into profitable deals. He recognized that most real estate agents were overlooking off-market opportunities and needed a more targeted approach. I could drive traffic to my site, but without the right leads, it wasn’t translating into sales. I had to rethink my entire strategy. What was missing? Tyler realized that focusing on traditional methods wasn’t enough—he needed to attract motivated sellers specifically looking for off-market deals. Tyler pivoted his strategy toward mastering SEO and targeted lead generation, which allowed him to scale his business and close more profitable deals. To grow his real estate business early on, Tyler Ford relied on traditional marketing methods but struggled to see meaningful results. When you’re using outdated strategies, it feels like you’re working hard but not getting anywhere—one month you close a deal, but the next, the leads dry up. And while you might have some visibility online, it’s not converting into profitable deals. It felt like I was doing all this work, but I wasn’t seeing consistent returns, and there was little I could do to change that with my current approach. The Solution: Master SEO and Targeted Lead Generation Then Tyler came across a Carrot webinar where Carrot CEO Trevor Mauch discussed the power of SEO and online lead generation. I immediately thought, “This is what I’ve been missing.” I wanted to attract qualified leads directly to my business, not rely on outdated methods. I saw how focusing on SEO could completely transform my approach, and once I understood the impact, it was an easy decision to dive in. Tyler got to work mastering his SEO Approach and saw immediate results in generating quality traffic that turned into a consistent pipeline of highly motivated leads. The Strategies: Tyler’s 8 Steps for Success 1. Complete Online Presence Overhaul Tyler realized that having a website alone wasn’t enough. Even with good Google rankings, his old website wasn’t converting qualified leads. It’s like having a storefront on a busy street with locked doors and the lights off, making it impossible for potential customers to see what you have to offer. 2. Focus on One Thing: Master SEO Tyler knew he needed to master one aspect of marketing instead of spreading himself too thin. He chose search engine optimization (SEO) because it would have the biggest impact on his online visibility. Rather than trying to learn multiple marketing tactics at once, he became a master of laser-targeted SEO. 3. Laser-Targeted SEO SEO wasn’t just about attracting any traffic but about specifically targeting motivated house sellers actively searching for his services. Through meticulous keyword research, Tyler uncovered the “digital fingerprints” left by his target audience, optimizing his website to appear at the top of relevant search results. 4. Hyper-Relevant Local Content Tyler didn’t just throw any real estate … Continued

Carrot Success Story: How Carter Steph Grew His Investing Business To $2 Million In Revenue

Carrot Success Story: How Carter Steph Grew His Investing Business To $2 Million In Revenue How Carter Steph’s closing rate skyrocketed from 7% to 20% within a few months after switching from a custom website to Carrot. Carter Steph has been a licensed broker for 20 years. In 2016, he purchased the real estate investing business he now runs in Oklahoma City. Snapshot: What I didn’t expect after switching to Carrot, is my lead to close ratio increased 50% on my offline leads! – Carter Steph Carter Steph is a real estate investor since 1992 and is also a licensed real estate broker in Oklahoma City. He’s also a practicing attorney for almost 20 years and has been the General Counsel at 1-800-2SellHomes since 2014 and co-owner since 2016. He’s no newbie to real estate. He and his team consistently generate seven figures per year in net profits, while closing on about 20% of their leads. The growth is steady and predictable. “You ask anybody in town, and they know us,” he said in a CarrotCast interview. Read the tips below, taken straight from Carter Steph’s 7-figure growth strategy. The tools: Carrot features For Carter, Carrot is the central hub that brings all of his marketing efforts together. He’s running PPC ads to drive traffic to his site while leveraging Carrot’s easy content marketing tools and strategy to build his SEO for long-term lead generation. Since he’s driving traffic from all of his marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving him the clarity needed with his marketing strategy. Here’s how Carter is using Carrot as the central hub to tie together the marketing efforts they were once doing on their own to become the authority in their area: Switching from a custom website to a Get a high-converting websiteBefore Carter Steph went on his journey to $2 million in revenue in 2018, he was doing some things very differently with his website. In fact, with the powers of technology, I was able to dig up his several-year-old website for all of us to look at. Believe it or not, that custom website cost Carter and his business $5,000 upfront and $700 per month for hosting fees. That’s quite expensive. And it’s even more expensive when you find out that it had a terrible conversion rate and almost never generated any leads for Carter’s business — the leads it did generate weren’t very good quality and Carter’s close rate was only 7%. For that reason, they were spending $1,500 on PPC every month but $30,000 to $40,000 on TV ads. Then they switched to Carrot. Carter said the difference was immediate. After just two days, their new Carrot site generated its first high-quality lead. Within a few months, their close rate skyrocketed from the previous 7% to 20% because lead quality increased. After Trevor and Carter ran some estimations on the CarrotCast interview, they determined that Carter is saving between $20,000 and $50,000 every single month in lost lead-gen closing potential after switching from their expensive custom-made site to one of our Carrot sites. Wow! Now they close 20% of leads, their PPC budget is $8,000 per month (because their website is converting as it should be), and they’re growing like crazy. Sometimes, the small changes make a big difference. And at Carrot, small, iterative, conversion-optimization changes is exactly what we’re focused on. ;-) Evergreen MarketingIn marketing terms, Evergreen is marketing you do once, and it works for years… not hours, days or weeks. Content relevant for a long time, that serves your best prospects, and … Continued

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis How SimplySold has achieved a $40,000 per deal business using Carrot. The company is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Snapshot: Beau Hollis is the founder of SimplySold in Louisville, Kentucky. He’s been investing in houses for the past 7 years. Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer. It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals. “You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.” From Beau’s Carrot leads, his average profit per deal is nearly $40,000. He’s done $400,000 in assignments in his Carrot site alone in the last six months. Before using Carrot, he had no online presence and no experience in building websites. “I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me. Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you. So you have no lead flow inbound from a website.” At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things. However, the lifespan of somebody doing outbound marketing all the time is limited. “I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.” Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person. Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials. Inbound offers a whole other world. People are seeking you out. The challenge: Creating the path to the world of inbound marketing This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway. Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings. “My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.” His website had been just sitting there for a long time. Years. Then Beau had a conversation with Trevor to get the ball rolling. He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard … Continued

How to Rank Higher on Google and Generate More Leads with Carrot’s New SEO features

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We have great news! If you’ve been looking for a better way to supercharge your SEO and outrank your competition… you’ll want to listen up to what we just rolled out. We’ve just rolled out four exciting new features and updates to help you analyze, improve, and dominate your website’s search performance like never before. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo But we’re not just dropping these tools and leaving you hanging—we’re here to guide you in using them to their fullest potential. Let’s dive in… So, what’s new at Carrot? Before we get into the “how-to” guide, here are a few features and updates for ya! Understand your website issues with the SEO Site Audit tool We’re taking the guesswork out of site improvements. All SEO Tools subscribers now have the ability to audit their websites, identify critical website errors, and learn how to fix them to achieve better Google rankings. Track 125 Keywords For Free We’re bumping up the number of keywords SEO Tools subscribers can track from 25 to 125. Any Carrot members with SEO Tools now have the ability to track 125 keywords inside their Carrot dashboard. Domain Overview Monitor your website’s Authority Score, backlinks, and organic keyword growth over time. Now available to all Carrot members. Search Performance Get deeper insights into your Google performance metrics—all without needing to login to Google Search Console. This service is available to all Carrot members. But you might wonder, how do I use all these features? How do these features work together, and how will they get me more leads? This and answers to all of your burning questions below… The Audit – Fix – Measure Framework These tools are really fun to look at, especially as your traffic and rankings rise. But what good are they if you don’t know how to use them together? The Audit – Fix – Measure Framework can be used at any time during your SEO journey. We recommend running this process every 3 months as standard maintenance. If this is the first time auditing your site in a while, you might have more upfront work, but it will get easier as you do the proper upkeep. So, what are we trying to do? To put it simply, we are finding some of the technical and content-based errors on your site (Step 1), fixing them (Step 2), and then seeing what the impact was (Step 3). You might be asking… “Carrot comes pre-loaded with an amazing technical foundation; why would I need to do this?” The answer is simple—yes, Carrot sites are SEO optimized right out of the box. But as you create content and build your Authority, your site will inevitably become more complicated, and that’s why errors will arise that need attention. Here’s an example: You’ve created 50 new blog posts in the past year and linked to some incredible external Authority sites, but some of those pages are bringing 404 errors (the requested page is not available). Google looks at this as an error and might ding your rankings.With the Site Audit tool, you can now easily identify these ranking-killer errors so you can be on your way back up SERPS. There is no need to purchase any external tools… you can now do this directly from your Carrot dashboard. Here’s your step-by-step guide. Step 1: Audit your site (like a pro) Fire up a new Site Audit to understand your website’s health. This tool scans your site and identifies critical errors, warnings, and notices—things like broken … Continued

SEO for HVAC Companies | Guide for 2025

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Why Organic Search Rankings Matter for HVAC Companies Imagine a homeowner in the middle of a sweltering summer whose air conditioning suddenly fails. What’s their first move? They likely pull out their smartphone and search for “HVAC repair near me.” × × HVAC Websites: Get your HVAC website turning into more leads and clients… Take a Free Demo The companies at the top of the search results will most likely get the call. This underscores the critical importance of high organic search rankings for HVAC contractors. If your HVAC business isn’t showing up on the first page of search results, you’re missing out on potential leads and revenue. Organic search rankings are not just about visibility; they are a powerful driver of business growth. SEO is no longer optional for HVAC companies; it’s a necessity. With thousands of potential customers searching for HVAC services online daily, standing out in the crowded market is crucial. SEO for HVAC ensures your services are prominently displayed when customers search, leading to increased website traffic, leads, and conversion rates. This guide provides actionable strategies for HVAC contractors to enhance their SEO, helping you tap into the vast online marketplace. In this guide, you’ll learn the ins and outs of SEO tailored specifically for HVAC companies. We will cover everything from keyword research and on-page optimization to technical SEO and link-building strategies. By the end of this post, you’ll have a clear roadmap to improve your website’s organic search rankings. Whether new to SEO or looking to refine your strategies, this guide will equip you with the tools and knowledge to increase your online visibility and grow your HVAC business. Does your website check these 9 critical boxes?Use our free HVAC Website Checklist to find out! Table of Contents Understanding the Basics of SEO for HVAC What is SEO? SEO, or Search Engine Optimization, is the process of enhancing your website’s visibility on search engines like Google. For HVAC businesses, SEO is essential because it directly impacts how easily potential customers can find you online. By optimizing your HVAC website for search engines, you increase the chances of appearing at the top of search results when users look for HVAC services. This visibility translates into more traffic, leads, and, ultimately, more business. Effective SEO for HVAC companies means leveraging your digital presence to attract customers who need your services. Key Components of SEO To maximize your HVAC company’s online visibility, it’s crucial to understand the three main components of SEO: on-page, off-page, and technical SEO. By focusing on these key SEO components, HVAC contractors can increase their online visibility, attract more qualified leads, and grow their business. Keyword Research for HVAC Services Identifying Keywords Effective keyword research is the backbone of a successful SEO strategy, especially for HVAC services. The right keywords ensure your content reaches the audience most likely to need your services. Here are some tips on identifying the best keywords for your HVAC business: Tools for Keyword Research Several powerful tools can help HVAC contractors uncover the most effective keywords to target: By utilizing these tools, you can refine your list of keywords to focus on those most relevant to your services and likely to drive traffic to your site. Long-Tail Keywords Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to purchasing or booking a service. Here’s why they’re important for HVAC contractors: Incorporating long-tail keywords into your SEO strategy can significantly boost your visibility for specific searches, drawing in more qualified leads ready to engage with your services. On-Page SEO Strategies … Continued

The 100 Best SEO Keywords for HVAC Companies

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In the highly competitive HVAC industry, having a solid online presence is crucial for attracting and converting potential customers. SEO Keywords for HVAC are the cornerstone of an effective digital marketing strategy, allowing HVAC companies to reach the right audience at the right time. With the right keywords, you can significantly improve your search engine rankings, drive more traffic to your website, and ultimately increase your conversion rates. × × HVAC Websites: Get your HVAC website turning into more leads and clients… Take a Free Demo This blog post is designed to help HVAC companies understand the importance of using specific keywords tailored to various customer journey stages. By strategically incorporating these keywords, you can ensure that your content resonates with potential customers, providing the information they need and guiding them toward choosing your services. We will give you the best 100 HVAC keywords and categorize them based on the stages of the customer journey: You’ll learn which keywords to use when customers first identify their needs, compare options, and finally make a decision. Additionally, we’ll cover the significance of long-tail keywords and offer tips for effective keyword implementation to optimize your HVAC business’s online presence. Table of Contents Understanding the Customer Journey Define the Customer Journey: The customer journey is the process that potential customers go through from the moment they realize they need the point where they make a purchase. This journey is typically divided into three key stages: Awareness, Consideration, and Decision. Importance of Tailored Keywords: Different keywords are essential at each customer journey stage to effectively guide potential customers toward your services. Here’s why: By tailoring your keywords to each stage of the customer journey, you can ensure that your content meets the needs of potential customers at every point in their decision-making process. This strategic approach enhances your SEO efforts and increases the likelihood of converting visitors into loyal customers. Awareness Stage Keywords In the Awareness Stage, potential customers are just beginning to identify their needs and are seeking general information to understand and define their problems. They might not yet know the specifics of what they need, but they are starting to look for answers to basic questions and general advice. This is where your content can significantly impact by providing valuable information and establishing your HVAC company as a trusted resource. Keyword Categories: By strategically incorporating these awareness stage HVAC keywords into your content, you can attract potential customers who are just starting their search. Providing them with the information they need at this early stage builds trust and positions your HVAC company as the go-to source for reliable and helpful advice. This approach sets the foundation for guiding them through the subsequent stages of their customer journey. Awareness Stage HVAC Keywords Consideration Stage Keywords In the Consideration Stage, potential customers have clearly identified their needs or problems and are now actively researching and comparing various HVAC solutions. They seek more detailed information about specific services, products, and providers. This is the stage where your content can help them make informed decisions by offering comprehensive insights and comparisons. Keyword Categories: By integrating these consideration stage HVAC keywords into your content, you can effectively capture the interest of potential customers who are comparing their options and seeking detailed information. This approach enhances your visibility in search results and positions your HVAC company as a trusted source of valuable and comprehensive information, ultimately guiding customers closer to making a decision in your favor. Consideration Stage HVAC Keywords Decision Stage Keywords In the Decision Stage, potential customers are ready to make a purchase or schedule a … Continued

Doubling Revenue Every 2 Years – Laurel’s Story

1. The Challenge Laurel Buys Houses, a real estate investment firm, faced the challenge of generating consistent, high-quality leads. Traditional marketing methods, including direct mail and cold calling, were not delivering the desired results. They needed a digital solution to enhance their online visibility, streamline their lead generation process, and support their goal of doubling revenue every two years. 2. The Solution Carrot provided Laurel Buys Houses with a suite of high-converting, mobile-optimized websites designed specifically for real estate professionals. These websites focus on SEO strategy and content marketing, helping users rank well for competitive keywords and attract organic traffic. With Carrot’s tools, Laurel Buys Houses could manage their online presence and generate leads efficiently without needing advanced technical skills. 3. The Impact The impact of using Carrot was significant for Laurel Buys Houses. For Laurel Buys Houses, these improvements translated into a significant increase in leads and a boost in their search engine rankings, directly supporting their ambitious growth goals. 46% Of Top Rankings Carrot websites rank in the top 46% for industry-leading keywords. 2.4x More Leads Per Month Lead Generation: Members who use Carrot’s content tools generate 2.4x more leads per month. 33% More Conversion Conversion Rates: Carrot members average a 3.84% conversion rate across all lead types, a 33% increase over the industry benchmark of 2.88%. “Carrot has been a game-changer for our business. Within the first three months, we saw a 200% increase in leads and a significant improvement in our search engine rankings. The platform is incredibly easy to use, and the support team is always there to help. We’ve been able to focus more on closing deals rather than worrying about our online presence. Carrot truly understands the needs of real estate investors.”