Carrot vs. WordPress
A faster way for agencies and local business owners to launch high-performing local lead generation websites without the WordPress complexity.
WordPress is complex, time consuming, and complicated. There’s a reason real estate investors, local business owners, and marketing agencies come to Carrot … easy results.
From a broken website to $40k/month
I was told by two people who were close to me that our website looked the same as everyone else’s. At the time, we weren’t really doing much in revenue and I was ready to try anything and everything. These two people talked me into moving the site over to WordPress to get it looking different. When the [new] website went live, I was like, ‘This is garbage. Nothing in here states anything about what we are as a company.’ It was just one incident after another with them.
Carrot is definitely fixing my business. I’m not going to listen to anybody else ever again when it comes to the website. I don’t even know why I left.
George Anderson
WordPress isn’t a lead generation website. Carrot is.
There’s a reason that we specifically call Carrot sites “lead generation websites” — because that’s what they’re designed to do. WordPress offers pretty websites you can use for anything, meaning they’re not designed with lead generation in mind.
We have spent 10+ years testing and optimizing Carrot website templates for peak lead conversion. Everything from what elements to include on a page, where forms should appear, what information those forms should ask for, and even the order of the pages in the navigation. It all makes a difference when you’re trying to generate leads, and it’s all baked into Carrot templates from the start.
That’s why successful businesses prefer Carrot websites versus custom WordPress sites. At the end of the day, you need a website that generates leads. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance.
Carrot Websites vs. WordPress Websites Feature Comparison
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| Website with hundreds of design options and customizations |  |
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| High converting website designed to generate leads | |
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| Plugin and security updates done automatically, without breaking your site | |
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| SEO optimized, personalized content so you don’t need to write an entire website from stratch | |
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| Automatically created Location Pages to save countless hours | |
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| Forms already in the right places & connected to a robust CRM | |
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| Built-in performance reporting dashboards | |
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| World-class support with a 96% satisfaction rating | |
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“I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”
“Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors.”
Keith Sant
Launching a Carrot website vs. a WordPress website
If you’ve never created a website before, you may be suprised by how long it takes and what goes into its maintainence. Setting up a WordPress site is a complex, manual process. Carrot offers a fast alternative that gives you a head start.
Before launching your site:
- Hire a web designer, choose a generic template, or purchase a custom template
- Spend hours customizing the template for your (or your client’s) business
- Add your brand colors, logo, and images
- Create all the required pages, such as About Us, Contact, Reviews, and services
- Manually additional pages to target different locations
- Do keyword research to find the best keywords for SEO
- Write original copy for your entire site from scratch
- Add forms to the key areas of your site (without any guidance on the best spots for conversion)
- Connect those forms to your CRM or lead manager (this requires a WordPress Business subscription)
- Get a separate keyword rank tracking tool to monitor your SEO
Maintaining your site:
- Maintain any plugins you added, without accidentally breaking your site with a plugin update
- Apply security updates regularly
- Diaginos and fix any page speed issues
- Or pay someone to maintain your site for you
Before launcing your site:
- Launch a site matched exactly to your business — including logo, colors, custom copy, and targeted location pages — just by answering a few questions.
- Forms are already where they need to be and connected to the built-in CRM!
Maintaining your site:
- Use the in-app Keyword Explorer to find new keywords
- Monitor your SEO success with the Keyword Rank Tracker
- Use the Site Audits to identify and fix any issues
Carrot takes care of site security, maintenance, and foundational performance for you!
Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.
Jason Moss
SEO & Brand Visiblity for Real Estate Investors, Moss Technologies
3 reasons to choose Carrot vs. WordPress
Site Speed & Reliability
When setting up a WordPress website, you have to be careful about what theme you’re using, what plugins you add, and making sure nothing slows your site down. Often, sleek and fancy sites load very slowly — driving away leads before they even make it to your site. Carrot mitigates all these risks by setting you up with an optimized website out of the box.
Carrot dominates as the top leader for page loading speed with a score of 98 out of 100, beating WordPress by more than five points.
Lead Generation & Conversion
WordPress sites offer no built-in solutions for lead generation. You’re on your own to figure out what works when it comes to conversion. Do you want to spend hours setting up forms and building pages that don’t generate leads?
Carrot does all of this for you using time-tested strategies backed by years of data. Not only do Carrot sites convert better, Carrot leads are proven to convert to deals 7x better than non-Carrot leads, and are 2.5x more profitable.
SEO and Content Tools
Starting with a WordPress site means starting from scratch. If you want tools to help you do keyword research or tracking, or to optimize your on-page SEO, you have to turn to third-party plugins that are often expensive and need regular security updates. Carrot sites are also already filled with optimized content, meaning you don’t have to spend weeks or even months writing all of your website content from scratch.
Carrot provides built-in SEO and content generation tools, putting you a step ahead. These additional, deeper features give Carrot members the competitive advantage to rank higher in Google Search results and a better chance of appearing in AI responses.
Carrot websites have better SEO than WordPress sites…every time!
Carrot undeniably has the best local lead generation websites when it comes to ranking higher in Google search results thanks to constant research and optimization. The higher you appear, the more likely you are to be found by motivated leads.
Keywords like “sell my house fast” are where Carrot customers thrive — and we have the data to prove it. In a study of 225 U.S. cities to see which websites ranked better for this specific keyword phrase, WordPress placed a very distant second to Carrot sites.
59%
of #1 search results for “sell my house fast” are Carrot sites
50%
of the top 3 search results are captured by Carrot sites across 225 U.S. Markets
15%
of WordPress customers claim top search results for “sell my house fast”
See what Carrot can do for your lead generation
Carrot websites have generated more than 1 million leads and counting. Our leads convert to deals 7x better than non-Carrot leads and have 2.5x the profitability. We’re confident that you’ll be excited to get started with Carrot once you’ve seen what we’re capable of.
We have hundreds of authentic customer success stories
You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results.
“I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver”
– Eric Stanzyo – Hybrid
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“There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.”
– Adam New – Investor
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“Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads”
– Karen Reynoso – Hybrid
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Trusted by thousands of local businesses
WordPress is popular, but it’s hard to set up, complicated to maintain, and not designed to do the one thing that matters most to local businesses: generate leads.
Stop struggling with an outdated platform meant for web developers and start driving results in half the time with a website that’s easy for anyone to launch and maintain.