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How A Pumpkin Farmer Changed My Perspective On Life And Business

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Everything in my life from the outside in looked amazing. My friends, family, and colleagues in the industry thought I was an example of “success.”  I owned 3 separate companies, the world’s best family, amazing business partners in 2 of my businesses, and great customers, and felt I could do anything I set my mind to. The only problem was… I was overwhelmed and unhappy. In this blog post, I’m going to walk through how I fell into the “too many great opportunities” trap, how it nearly crushed my entrepreneurial and life dreams, and how the advice of a pumpkin farmer changed my perspective on business and life. Why am I opening up and writing this right now? First, I wrote this post a few years ago, and a lot has happened since then. Good stuff. We’ve grown Carrot to over 8,000 active members and multiple 7 figures in revenue… and I’ve had to use this process multiple times this past year to clear out the “distraction” and focus on the “big pumpkin.” So just know… this process I went through a few years ago is one I still use to this day… that’s how much it’s changed my life. Also… Now is the perfect time of the year to make some mindset adjustments so you can hit next year hard and make it your best year yet. Also, this one shift in my business has made the single most dramatic impact on my income, fulfillment, and impact on the world of anything I’ve ever done. This article is for you if you…  If you’re feeling any of those, you’re not alone. That Was My Life For 2 Years. Busy. Long Hours. Unfocused. Less Happy. Less Fulfilled. The frustration that I felt like I was doing all of the right things and I was “successful” in many people’s eyes… but I just never felt that I could crack through to my potential. It seemed like I’d start a bagillion projects because they all had “promise”, but I would rarely take the important things through the finish line. I’d always have a backlog of “to-do’s” and always seemed to carry the important “to-do’s” over to the next day for weeks and months on end. I’d get to the end of the day and feel totally wiped out because I was really “busy,”… but I’d look back on the day and always felt like I couldn’t pinpoint what important project I actually pushed forward in a measurable way that day. Vision… most of the time, I really couldn’t clearly articulate what I wanted in life and what impact I felt that I was made to make on the world… because I was torn by making a vision too specific that it would alienate some of the “important” projects and businesses I’d already committed my time to… but that didn’t jive with what in my heart I knew i loved to do. And worse, I felt that the more I took on and the more things I had going in my business and life, the better off I was. In that life, being “busy” was a good thing, and when people asked how I’ve been my default answer was always… “Really busy as always!” … almost like it was a badge of honor to be “busy.” I Hit A Breaking Point, And Things Had To Change. So Here’s What I Did… I couldn’t do things like this anymore. You can maybe relate. If I wanted to live the life I knew I was made to live and to make the impact in life I knew I could make, I had to … Continued

Are There Less Real Estate Investor Leads In Holiday Months Than Summer Months? (Stats Inside…)

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We’ve been getting some awesome questions from the Carrot community lately so we’re going to be answering some of them here on the blog in detailed posts to help you get an edge on your competition with your real estate investing website. The other day, one of our members from Indianapolis (one of the top turn-key rental property sellers in Indianapolis) asked… “Hey Jake, good morning, in general, are there less real estate investor leads in holiday months then in the summer months?”Francisco  (NOTE: This customer is in our Content Pro plan and saw their first leads in their market within the first 2 weeks after launching their sites and implementing a few critical steps.) We’ve monitored this trend over the years while also monitoring search levels on many of the top motivated sellers, cash buyers, private lenders, and tenant search phrases out there. Now… each type of searcher came up with slightly different seasonal search patterns…. so in this post, we’ll run through some of what we found so you can better prepare for fewer November and December lead volumes when leveraging SEO and traditional Google PPC specifically for motivated property seller leads and cash buyers. So… Are There Less Real Estate Investor Leads In Holiday Months Than Summer Months? When Are Motivated Property Sellers Searching Google? We pulled a chart of 25 of the top motivated seller SEO search phrases and found some really interesting stuff. First, let us look at the highest searched highly motivated real estate seller search phrase, “we buy houses”. Average Monthly Searches Of The Motivated Seller Search Phrase “we buy houses” That’s really interesting… but that doesn’t tell the whole story. So we took the average of the top 25 motivated seller keyword phrases to see overall… is there a seasonality for motivated sellers hopping online and searching for someone to buy their house. The graph below shows the average of the top 25 search phrases in the United States for highly motivated sellers on Google across the past 24 months. Average Monthly Searches Of The Top 25 Motivated Real Estate Seller Search Phrases We see a similar ramp up in the warm months… and the number of motivated sellers searching Google with the common highly motivated search phrases dips in the winter months. On average… the summer months are getting nearly 30% more searches from motivated sellers than November and December. Now, we did cross-check this to make sure it wasn’t a “cold winter climate” vs. “mild winter climate” thing… and overall we still saw very very similar trends. So, for now, we’ve ruled out the climate being the major contributing factor to the seasonality of the motivated seller searches. Why Do Fewer Motivated Property Sellers Search Google In November And December? There are lots of reasons that could be causing this… but here are a few of my guesses… Fewer people want to move in the winter… especially during the holidays It’s COLD! (in lots of places) so they want to hang out It’s the holidays and people don’t have the time to deal with something else or don’t want to disrupt the holidays Generally, there are fewer properties on the market in general so many house sellers feel that “selling in the spring” is what you’re supposed to do to sell a house fast (even though some data shows houses that sell in the winter sell for higher prices and sell quicker) When Are Cash Buyers Of Real Estate Searching Google? Overall a cash buyer is in a different mindset than a highly motivated seller. Usually, a person who’s looking to buy investment property … Continued

Carrot Leads Convert 7x Better & Are 2.5x More Profitable Than Non-Carrot Leads

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We recently surveyed our Carrot members about their lead-to-deal conversion rate — that is, what percentage of leads become deals. We also asked them about the source of these leads (Carrot leads or Non-Carrot) to determine which efforts provide the most high-quality leads and thus the most deals. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The results were exciting. They indicated that Carrot leads convert 7 times better and are 2.5 times more profitable than non-Carrot leads. This is something we’ve known anecdotally for a long time — from all of the reviews we’ve received from our members. For example… “Carrot literally changed my life. Trevor and his crew are the best people on the planet. Get plugged into their system and culture, and you will start generating leads!” – Brian Rockwell “I have generated just over 200 leads in a little over 4 months using my Carrot site. I couldn’t be more thankful for the services they have provided. Thank you Carrot!” – Hank Tobler “Closed 3 deals exclusively from SEO leads / Carrot conversions. No PPC. No attribution to any Facebook ads. Just Google search results and credibility.” – Daniel DiGiacomo … but still, it’s refreshing to see the actual data. Let’s take a look! Not a Carrot member? Take a free demo… The same is true for Carrot’s mobile performance (which is now a huge part of internet traffic). This graphic represents the recent updates that Carrot developers have made to our member sites to get ahead of the latest Google Core Web Vitals update. Learn more about what this graphic means and the changes that we made here. But that’s only one of the many reasons that Carrot sites sit at the top of the rankings. The secret to quality lead mastery Our members also create Evergreen content for their blogs every single month, content that’s optimized to rank in Google. We also give our members the ability to: This is the difference between hamster wheel marketing… “If you’re creating a piece of content and you just put it up on Facebook or Instagram, it’s going to be there for 24 to 48, maybe 72 hours before it gets pushed down, forcing you to get back on the hamster wheel and post again, and post again and post again, because the life span of that content is so short. The lifespan of that content is so short that you have to be on the hamster wheel continually. If you get off of the hamster wheel, if you stop doing those postings, if you stop doing direct mail, if you stop cold calling or doing RBMs, then your leads will eventually dwindle to a stop, and you’ve got to restart and get back on the hamster wheel.” … and Evergreen Marketing… “Get into a routine of creating content. Another piece of content this week, another piece of content next week, a blog post next week, a video post, a video post, a location page, and eventually, you’re going to have a brick wall that does all of the work for you. Remember, it’s going to be slow going in the first three, four, five, six months potentially. But as long as you’re consistently stacking bricks of quality content that answers real questions from your market, you’re entertaining in your own way; you’re going to start to pick up that momentum.” At Carrot, we focus on evergreen marketing — consistent action that produces long-term results.  Now, why all of this information about Google rankings, page speed, and … Continued