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Technical SEO Guide: Tools & Checklist for Your Analysis

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Unveiling the Power Beneath the Surface: Your Guide to Technical SEO Did you know that over 70% of search engine users click on organic results within the first page? That means if your website isn’t ranking well, you’re missing out on a massive chunk of potential customers. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Technical SEO is the foundation upon which organic search success is built. It refers to the optimization of your website’s behind-the-scenes elements that search engines use to understand and rank your content. Think of it as the invisible architecture that allows search engine crawlers to navigate your website efficiently and effectively. Here’s why conducting a technical SEO analysis is crucial for your website: Investing time in a technical SEO analysis is an investment in your website’s long-term success. It’s the first step to ensuring your website is search engine friendly and primed to attract the qualified traffic you deserve. Buy First, Why SEO? As we’ve written about elsewhere on our blog, SEO is a form of evergreen marketing in many other places. That is when an SEO strategy is executed correctly, it has the potential to become a lead-generation powerhouse. Once you make the initial investment into an SEO campaign, as long as some routine maintenance is performed, you’ll likely have an asset that keeps sending leads your way for many years. This costs a fraction of the price compared to leads from PPC or social media advertising campaigns. How Does Technical SEO Fit In? Most people familiar with SEO seem to understand that content and backlinks are required to earn free traffic from Google. There are endless guides that focus on publishing more and more content or getting more and more backlinks. Few, however, delve into the foundation of SEO — how well the underlying website functions for users and search engine crawlers alike. In the industry, this is known as technical SEO. Technical SEO is a simple term, but it covers many topics. Ultimately, it comes down to a well-built website — how fast it loads, how clean the coding is, the internal linking structure, if any internal or external links are broken or run through complex redirect chains if images are broken, whether or not the design is responsive and loads in a user-friendly way when on a slow connection… really, the list could go on for days. We haven’t discussed this much because Carrot members don’t have to worry about it. All Carrot sites have a search-engine-optimized tech stack baked in. However, many people reading this article won’t be using this system, so I aim to help you by providing a technical SEO checklist and some pointers on the best tools to use in your analysis. The Pillars of Technical SEO: Building a Strong Foundation Technical SEO encompasses a variety of factors that work together to ensure search engines can easily access, understand, and present your website to users. Here are the four core pillars of technical SEO: By focusing on these core pillars, you create a solid technical foundation for your website. Search engines will be able to efficiently crawl and index your content, and users will have a positive experience when they visit your site. This combination is a recipe for organic search success. Charting Your Course: The Technical SEO Analysis Checklist A technical SEO analysis checklist is your roadmap to a healthy and search-engine friendly website. Just like any journey, it’s important to have a plan to ensure you’re covering all the important bases. Here are the key areas to evaluate during your … Continued

How to Find Motivated Seller Leads: A Lead Genereation Guide for Real Estate Investors

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Although there is no single most important trait, learning to find motivated seller leads can be one of the most critical skills in real estate investing. Finding motivated seller leads all comes down to having the right process for continuous lead generation. Key Takeaways Read on to understand what a motivated seller lead is, how to find motivated sellers (we share 11 different tactics), and learn how to negotiate these deals! Table of Contents What Separates Struggling Real Estate Investors from Successful Ones? What Are Motivated Sellers? 5 Signs That a Seller is Motivated Top 11 Ways to Find Motivated Seller Leads Online Strategies: Casting Your Net in the Digital World Traditional Strategies: Building Relationships and Hitting the Pavement Creative Strategies: Thinking Outside the Box The Difference Between Inbound & Outbound Lead Generation The Simple Motivated Seller Lead Generation Formula How to Negotiate with Motivated Sellers Negotiating with Motivated Sellers: Securing Profitable Deals A Multi-Faceted Approach to Finding Motivated Sellers Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today What Separates Struggling Real Estate Investors from Successful Ones? If there’s one thing that separates a struggling investor from most successful real estate investors, it’s their systems for generating leads. They have processes that work like clockwork day in and day out. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Top investors generate 20 or more high-quality, motivated seller leads per month. Does that sound too good to be true? It’s not. In 2003, we built our first website to generate motivated seller leads for wholesalers. Since then, we’ve refined our marketing systems, website platforms, and overall strategy for driving leads online. We’ve generated over 1,253,267 real estate-related leads in the past 5 years alone. The lead generation strategies and options we will teach you in this article have been proven. Although they can take some upfront work, once the ball is rolling, you can generate monthly leads. Ready to learn how to find motivated sellers? Let’s do this. What Are Motivated Sellers? A motivated seller is an owner who needs to get rid of their property quickly and meets at least one of the following conditions: In an ideal situation, you’d want both conditions, but one advantage of working with them is that they have reasons to sell fast. You’re there to help them solve the problem. Some common types of motivated sellers include: 5 Signs That a Seller is Motivated You know what a motivated seller lead is.  But how can you spot them?  Here are five signs that a seller is motivated — you can gather this information through public records, online research, and, most importantly, talking directly to the seller.  Top 11 Ways to Find Motivated Seller Leads Online Strategies Traditional Strategies Creative Strategies Online Strategies: Casting Your Net in the Digital World The Internet has become invaluable for real estate investors seeking motivated sellers. Here are some powerful online strategies to consider: 1. Real Estate Listing Platforms: These platforms are a great starting point. While many listings showcase readily available properties, utilizing the platform’s filters can help you target motivated sellers: 2. Real Estate Investment Websites: We’re going to go a little deeper in this section because it’s our bread and butter. SEO, PPC, and social media. Let’s start with SEO. SEO for real estate is what we consider the secret sauce of a successful real estate investor and investing marketing strategy. Organic leads are where the majority of leads come from for our members. It’s not theory; here’s a real peek behind the … Continued

$1.2 Million Spent on Ads | Comparing ROI SEO vs. Google Ads vs. Facebook Ads for Real Estate Investors

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After spending over a million dollars on ads over 12 months and reviewing dozens and dozens of accounts, we’d like to share our findings on which platforms are giving investors the best bang for their buck. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo At Carrot, we’ve helped tens of thousands of real estate investors generate millions of motivated seller leads — through evergreen marketing and our holistic lead generation hub.  Brandon Bateman has done a scaled version of this but in the paid advertising realm. Specifically, he spent millions of dollars in Google and Facebook ad spend for his real estate investor clients over 2021 to generate leads and land deals.  For this guide, our team collaborated with Brandon to comprehensively compare SEO vs. Google Ads vs. Facebook Ads for real estate investors trying to find motivated sellers.  We’re going to look at the pros and cons of each channel. Then we will compare the average cost per lead, deal size, and conversion rate of each channel. And finally, we’ll give you the ultimate real estate investor marketing roadmap for creating synergy between all three marketing methods to scale your business systematically.  Let’s dive in.  Facebook Ads Pros & Cons Facebook Ads are probably the most popular type of advertisement that real estate investors leverage. You can use Facebook Ads to either target a brand new audience or retarget people who’ve already visited your website.  The most significant upside to Facebook Ads is that they’re pretty easy to set up, allowing you to access a broad audience. The biggest downside is that Facebook advertising is a form of interruption marketing, meaning that people are on the platform for something else when your ad interrupts them. That doesn’t mean it’s ineffective… but it’s something every advertiser needs to keep in mind.  Pros: Advertise Across Multiple Platforms Facebook Ads allow you to target your ads to specific people on Facebook, Instagram, and Audience Network. and Messenger. So you have a very expansive reach and can show your ads wherever people prefer to hang out.  Detailed Targeting & Retargeting Facebook Ads also offer detailed targeting options. You can target people based on their interests, demographics, behaviors, and purchasing history. And you can also retarget people who have visited your website or engaged with your Facebook page. Resources like FB Ads Library, allow advertisers to view and analyze other ads running on the platform. This feature enables them to gain insights into successful ad campaigns within their niche, helping them refine their own strategies for even greater effectiveness. So you can laser-focus your advertising to reach only the most relevant people. User Friendly Facebook Ads are very user-friendly. The creation process is simple, and you can get your ads up and running quickly. Cons: Lack of Knowledge Means Wasted Money The biggest downside of Facebook Ads is that many real estate investors don’t know how to use them effectively, so they end up wasting a lot of money on ads that don’t reach their target audience. Strict Facebook Advertising Policies Facebook also has very strict advertising policies. If you violate their policies, your account can be shut down, and you end up in “Facebook jail” for quite some time before you can rerun ads.  Some of Facebook’s advertising policies include… Of course, Facebook ultimately determines whether your ads are appropriate, which can be a bit problematic in its ambiguity.  Facebook Ads Are Interruption Marketing Facebook Ads is interruption marketing. People are in the middle of doing something else when your ad pops up … Continued

How to Find Motivated Seller Leads for Real Estate Investors in 2024

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Although there is no single most important trait, finding motivated seller leads can be one of the most critical skills in real estate investing. If there’s one thing that separates a struggling investor from most successful real estate investors, they have systems for generating leads. They have processes that work like clockwork day-in and day-out. These investors usually generate 20 or more high-quality motivated seller leads per month. Does that sound too good to be true? It’s not. In 2003, we built our first website to generate motivated seller leads. Since then, we’ve refined our marketing systems, website platforms, and overall strategy on what it takes to drive leads online. We’ve brought in over 1,253,267 real estate-related leads alone in the past 5 years. The lead generation options that we will teach you in this article have been proven. Although they can take a bit of upfront work, you can generate leads every month once the ball is rolling. Ready to learn how to find motivated sellers? Let’s do this. What We’ll Cover in This Post: When You Get Motivated Leads You Need to Close Them! Get the fool-proof strategies & step-by-step scripts used by real estate investing’s top closers. What Are Motivated Sellers? A motivated seller is a property owner who needs to get rid of their property quickly and meets at least one of the following conditions: In an ideal situation, you’d want both conditions, but one advantage of working with motivated sellers is that they have reasons they need to sell fast. You’re there to help them solve it. Some common types of motivated sellers include: How to Find Motivated Seller Leads Find Your List Many investors choose to buy lists of motivated seller leads. For example, you might have the option to purchase a probate list that is pulled from courthouse records. Or a list of pre-foreclosures who are likely to sell in the coming two to three months. Although finding this information can be time-consuming, if you don’t have the time, you can use services such as DataTree and ListSource. You must confirm the accuracy of the data. Some services may have data that is no longer relevant. Drive for Dollars Driving for dollars can be a great way to generate leads. You simply drive into your targeted neighborhoods looking for distressed or vacant properties. While driving, you can create a list of properties to contact. Another option is to use Google Maps Street View and apps such DealMachine. You can drive for dollars without leaving your house. Find Motivated Seller Leads Online SEO, PPC, and social media. Let’s start with SEO. SEO for real estate is what we consider the secret sauce of a real estate investing marketing strategy. Organic leads are where the majority of leads come from for our members. It’s not theory, here’s a real peek behind the scenes… We focus not only on SEO but also on how it builds into Evergreen marketing. How Would You Like More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy? Watch this Free On-Demand Workshop. We Breakdown Exactly How Our Members Generated Over 450,000 House/Land Sellers & Buyers Last Year The definition of Evergreen marketing is: “a: retaining freshness or interest: perennial. b: universally and continually relevant: not limited in applicability to a particular event or date.” In marketing terms, it’s marketing you do once, and it works for years… not hours, days, or weeks. Content relevant for a long time serves your best prospects and gets in front of them where they’re searching online. Results grow momentum over time = … Continued

The Ultimate Guide to Google Ads for Real Estate Investors

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Google Ads, when implemented strategically, is one of the most effective lead generation engines for real estate investors, consistently delivering high-quality motivated seller leads that convert to deals at impressive rates of 1 in 10 to 1 in 15. Key Takeaways By setting realistic expectations, allocating a proper testing budget, and continuously refining your strategy based on performance data, you can transform Google Ads into a predictable source of high-quality motivated seller leads that generate substantial ROI for your real estate investing business. Google Ads for Real Estate Investors: Steps for Successful Campaigns Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × See How Carrot Works How many deals are you losing to your competitor’s website? See How Carrot Works Uncertain about PPC advertising? Fear of wasted spend or limited time are common concerns. But here’s the truth: Google Ads, when implemented strategically, is a proven lead generation engine. In fact, it’s consistently ranked among the top methods for our Carrot members, translating into high closing rates (1 in 10 to 1 in 15 leads). This guide empowers you to take control and build a Google Ads campaign that can significantly impact your business, just like it did for Carrot member Brian Rockwell… and countless others… Real Estate Investor PPC Keywords Are you curious what the most profitable Motivated Seller keywords? We’re committed to your privacy. Carrot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. What is Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads for real estate investors can be a powerful way to reach your target audience, but it takes some knowledge and preparation. Check out this list for everything you need before getting started! Google Ads Basic Terms Part 1: Google Ads Fundamentals for Real Estate Investors In this section, we’ll dive into the foundational elements of Google Ads specifically for real estate investors. We’ll explore the benefits of using this platform to attract motivated sellers and high-quality leads, guide you through setting up your account, and explain how to structure your campaigns for optimal results. Why Should Real Estate Investors Use Google Ads? Traditionally, real estate investors have relied on networking, cold calling, and yard signs to find motivated sellers. However, Google Ads offers a powerful and targeted approach to reach a highly engaged audience actively searching for solutions. Here’s why Google Ads should be in your real estate investor toolkit: Setting Up Your Google Ads Account (Step-by-Step with Real Estate Investor Considerations) Creating your Google Ads account is a straightforward process. Here’s a step-by-step approach with considerations for real estate investors: Real Estate Investor Considerations: Understanding Campaign Structure & Targeting (Campaign Goals, Ad Groups, Keywords for Real Estate) Now that your account is set up, let’s explore how to structure your campaigns for success. Keywords Match Types and Research The different match types give you room when selecting your keywords. Match types tell Google whether you want to match a search query exactly or if your ad should be shown to anyone with a search query that’s somewhat related. There are three match types to choose from: Broad match “may show on searches related to your keyword, … Continued

15 Best Real Estate Agent Website Builders

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You’re here because you fall into one of two categories. 1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time. Or… 2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one. In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it. There’s a HUGE difference between having a website and having a website that works.  This is exactly why you’re here — to find out what works. Real Estate Agent Websites – What’s Important? 15 Best Real Estate Agent Website Builders You’re a real estate agent, not a web developer.  So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options.  And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses! Let’s dive in! 1. Carrot Description We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses.  We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here).  Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test.  Cool, right?  Take a demo over here to learn more! Features Here are some of the main features that a Standard Carrot Subscription comes with: The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM: The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing. Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have: 2. Placester Description Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 3. Propertybase Description Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 4. IDX Broker Description IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world). Pros:  Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the … Continued