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How to Find Motivated Seller Leads for Real Estate Investors in 2024

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Although there is no single most important trait, finding motivated seller leads can be one of the most critical skills in real estate investing. If there’s one thing that separates a struggling investor from most successful real estate investors, they have systems for generating leads. They have processes that work like clockwork day-in and day-out. These investors usually generate 20 or more high-quality motivated seller leads per month. Does that sound too good to be true? It’s not. In 2003, we built our first website to generate motivated seller leads. Since then, we’ve refined our marketing systems, website platforms, and overall strategy on what it takes to drive leads online. We’ve brought in over 1,253,267 real estate-related leads alone in the past 5 years. The lead generation options that we will teach you in this article have been proven. Although they can take a bit of upfront work, you can generate leads every month once the ball is rolling. Ready to learn how to find motivated sellers? Let’s do this. What We’ll Cover in This Post: When You Get Motivated Leads You Need to Close Them! Get the fool-proof strategies & step-by-step scripts used by real estate investing’s top closers. What Are Motivated Sellers? A motivated seller is a property owner who needs to get rid of their property quickly and meets at least one of the following conditions: In an ideal situation, you’d want both conditions, but one advantage of working with motivated sellers is that they have reasons they need to sell fast. You’re there to help them solve it. Some common types of motivated sellers include: How to Find Motivated Seller Leads Find Your List Many investors choose to buy lists of motivated seller leads. For example, you might have the option to purchase a probate list that is pulled from courthouse records. Or a list of pre-foreclosures who are likely to sell in the coming two to three months. Although finding this information can be time-consuming, if you don’t have the time, you can use services such as DataTree and ListSource. You must confirm the accuracy of the data. Some services may have data that is no longer relevant. Drive for Dollars Driving for dollars can be a great way to generate leads. You simply drive into your targeted neighborhoods looking for distressed or vacant properties. While driving, you can create a list of properties to contact. Another option is to use Google Maps Street View and apps such DealMachine. You can drive for dollars without leaving your house. Find Motivated Seller Leads Online SEO, PPC, and social media. Let’s start with SEO. SEO for real estate is what we consider the secret sauce of a real estate investing marketing strategy. Organic leads are where the majority of leads come from for our members. It’s not theory, here’s a real peek behind the scenes… We focus not only on SEO but also on how it builds into Evergreen marketing. How Would You Like More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy? Watch this Free On-Demand Workshop. We Breakdown Exactly How Our Members Generated Over 450,000 House/Land Sellers & Buyers Last Year The definition of Evergreen marketing is: “a: retaining freshness or interest: perennial. b: universally and continually relevant: not limited in applicability to a particular event or date.” In marketing terms, it’s marketing you do once, and it works for years… not hours, days, or weeks. Content relevant for a long time serves your best prospects and gets in front of them where they’re searching online. Results grow momentum over time = … Continued

The Ultimate Guide to Google Ads for Real Estate Investors

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Google Ads, when implemented strategically, is one of the most effective lead generation engines for real estate investors, consistently delivering high-quality motivated seller leads that convert to deals at impressive rates of 1 in 10 to 1 in 15. Key Takeaways By setting realistic expectations, allocating a proper testing budget, and continuously refining your strategy based on performance data, you can transform Google Ads into a predictable source of high-quality motivated seller leads that generate substantial ROI for your real estate investing business. Google Ads for Real Estate Investors: Steps for Successful Campaigns Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × See How Carrot Works How many deals are you losing to your competitor’s website? See How Carrot Works Uncertain about PPC advertising? Fear of wasted spend or limited time are common concerns. But here’s the truth: Google Ads, when implemented strategically, is a proven lead generation engine. In fact, it’s consistently ranked among the top methods for our Carrot members, translating into high closing rates (1 in 10 to 1 in 15 leads). This guide empowers you to take control and build a Google Ads campaign that can significantly impact your business, just like it did for Carrot member Brian Rockwell… and countless others… Real Estate Investor PPC Keywords Are you curious what the most profitable Motivated Seller keywords? We’re committed to your privacy. Carrot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. What is Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads for real estate investors can be a powerful way to reach your target audience, but it takes some knowledge and preparation. Check out this list for everything you need before getting started! Google Ads Basic Terms Part 1: Google Ads Fundamentals for Real Estate Investors In this section, we’ll dive into the foundational elements of Google Ads specifically for real estate investors. We’ll explore the benefits of using this platform to attract motivated sellers and high-quality leads, guide you through setting up your account, and explain how to structure your campaigns for optimal results. Why Should Real Estate Investors Use Google Ads? Traditionally, real estate investors have relied on networking, cold calling, and yard signs to find motivated sellers. However, Google Ads offers a powerful and targeted approach to reach a highly engaged audience actively searching for solutions. Here’s why Google Ads should be in your real estate investor toolkit: Setting Up Your Google Ads Account (Step-by-Step with Real Estate Investor Considerations) Creating your Google Ads account is a straightforward process. Here’s a step-by-step approach with considerations for real estate investors: Real Estate Investor Considerations: Understanding Campaign Structure & Targeting (Campaign Goals, Ad Groups, Keywords for Real Estate) Now that your account is set up, let’s explore how to structure your campaigns for success. Keywords Match Types and Research The different match types give you room when selecting your keywords. Match types tell Google whether you want to match a search query exactly or if your ad should be shown to anyone with a search query that’s somewhat related. There are three match types to choose from: Broad match “may show on searches related to your keyword, … Continued

15 Best Real Estate Agent Website Builders

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You’re here because you fall into one of two categories. 1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time. Or… 2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one. In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it. There’s a HUGE difference between having a website and having a website that works.  This is exactly why you’re here — to find out what works. Real Estate Agent Websites – What’s Important? 15 Best Real Estate Agent Website Builders You’re a real estate agent, not a web developer.  So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options.  And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses! Let’s dive in! 1. Carrot Description We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses.  We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here).  Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test.  Cool, right?  Take a demo over here to learn more! Features Here are some of the main features that a Standard Carrot Subscription comes with: The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM: The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing. Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have: 2. Placester Description Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 3. Propertybase Description Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 4. IDX Broker Description IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world). Pros:  Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the … Continued

How A Pumpkin Farmer Changed My Perspective On Life And Business

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Everything in my life from the outside in looked amazing. My friends, family, and colleagues in the industry thought I was an example of “success.”  I owned 3 separate companies, the world’s best family, amazing business partners in 2 of my businesses, and great customers, and felt I could do anything I set my mind to. The only problem was… I was overwhelmed and unhappy. In this blog post, I’m going to walk through how I fell into the “too many great opportunities” trap, how it nearly crushed my entrepreneurial and life dreams, and how the advice of a pumpkin farmer changed my perspective on business and life. Why am I opening up and writing this right now? First, I wrote this post a few years ago, and a lot has happened since then. Good stuff. We’ve grown Carrot to over 8,000 active members and multiple 7 figures in revenue… and I’ve had to use this process multiple times this past year to clear out the “distraction” and focus on the “big pumpkin.” So just know… this process I went through a few years ago is one I still use to this day… that’s how much it’s changed my life. Also… Now is the perfect time of the year to make some mindset adjustments so you can hit next year hard and make it your best year yet. Also, this one shift in my business has made the single most dramatic impact on my income, fulfillment, and impact on the world of anything I’ve ever done. This article is for you if you…  If you’re feeling any of those, you’re not alone. That Was My Life For 2 Years. Busy. Long Hours. Unfocused. Less Happy. Less Fulfilled. The frustration that I felt like I was doing all of the right things and I was “successful” in many people’s eyes… but I just never felt that I could crack through to my potential. It seemed like I’d start a bagillion projects because they all had “promise”, but I would rarely take the important things through the finish line. I’d always have a backlog of “to-do’s” and always seemed to carry the important “to-do’s” over to the next day for weeks and months on end. I’d get to the end of the day and feel totally wiped out because I was really “busy,”… but I’d look back on the day and always felt like I couldn’t pinpoint what important project I actually pushed forward in a measurable way that day. Vision… most of the time, I really couldn’t clearly articulate what I wanted in life and what impact I felt that I was made to make on the world… because I was torn by making a vision too specific that it would alienate some of the “important” projects and businesses I’d already committed my time to… but that didn’t jive with what in my heart I knew i loved to do. And worse, I felt that the more I took on and the more things I had going in my business and life, the better off I was. In that life, being “busy” was a good thing, and when people asked how I’ve been my default answer was always… “Really busy as always!” … almost like it was a badge of honor to be “busy.” I Hit A Breaking Point, And Things Had To Change. So Here’s What I Did… I couldn’t do things like this anymore. You can maybe relate. If I wanted to live the life I knew I was made to live and to make the impact in life I knew I could make, I had to … Continued