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This Real Estate Agent Doubled Her Closings + Increased Website Traffic By 227%

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In 2019, Shemeika Fox doubled her number of closings. But it wasn’t by sheer luck… it was by clear-cut strategy and intentional action. She’s marketing her business in ways that most real estate agents never even consider, and because of that, she’s cutting through the clutter in her competitive market. Just before that success, though, Shemeika was tired and frustrated — she was on the hamster wheel of business, sweating for every single lead. She knew something needed to change. And that’s when she made these five key shifts in her thinking and her marketing. 1. Mindset Shift: From Hunting To Farming Entrepreneurs are great at getting up early and working late. There’s a ceasless motivation that drives entrepreneurs, and while that’s an important quality for success, it’s also not sustainable. Ask any ex-entrepreneur why they got a day-job and they’ll probably tell you that they worked too hard and too long for too little payback. That’s because most entrepreneurs hunt for their closings. They pay for advertisements, ask for referrals, send direct mail, follow-up, and cold call. But here’s the thing: the moment that you stop doing those things… the leads stop flowing. Which means that the only way to generate more leads or to keep generating leads at all it to keep working harder and longer… to keep hunting. But what about a farmer? A farmer is different than a hunter. They plant seeds, nurture those seeds, and then reap the benefits of their careful attention. Sure, it takes more time to see the results, but the harvest is much more plentiful and, in terms of ROI, it requires much less work per closing. Farming strategies include SEO, buliding brand awareness, and content marketing… all strategies that most real estate agents neglect. Now we’re not saying that you should stop running ads or sending direct mail, but you should be farming and hunting for your leads. Hunt for leads when your business needs them immediately, and farm when you can allow a bit more time for results. This was an important mindset shift for Shemieka to make and it’s important for all entrepreneurs. Harder work is not the only way to generate more leads or grow a bigger business. Like the cliche goes, work smarter, not harder. For Shemieka, that means consistently running ads and sending direct mail, but also spending plenty of time building her online brand image, posting content to social media, and growing her SEO presence. 2. Simple, Effective Lead-Generation Website Building an effective website is one of the most difficult parts about building a real estate business. You need one because everyone else has one… but how do you get that website to actually be useful and generate leads? And in order to get the functionalities and features you need to get your website generating leads on autopilot, how do you build that without spending thousands of dollars on a custom design? For Shemeika (and for more than 7,000 real estate pros around the nation), Carrot was the answer. Before signing up with Carrot, this was Shemeika’s website. It might look pretty, but the problem is that it wasn’t generating leads for Shmeika’s business, no matter how much traffic she drove to the site. That’s why she signed up with Carrot. Here’s her new website. And guess what? People don’t just visit that site… they opt-in, they contact her, and those leads turn into closings. In fact, her website brings in so many leads that, in 2019, she doubled her number of closings. Why? Well, the genius of our Carrot methodology is in giving … Continued

EP 213: What if Everything You Thought You Knew About Real Estate Marketing Was Wrong? w/ Mike Cuevas

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Its all about standing out. Generate attention, not just leads. – Mike Cuevas What if Everything You Thought You Knew About Real Estate Marketing Was Wrong? w/ Mike Cuevas What if instead of spending all of your time and marketing dollars shouting from the rooftops, you could take just a fraction of that effort and attract your most ideal clients? What if you had fun with marketing and instead of it being a pain-point for your business? Mike Cuevas is about to show you how. He’s an expert in building authority and he’s going to break down some of his all-time best strategies for you in this podcast episode. Are you ready? Read the Full Show Notes Below… You’ve likely heard me talk about the importance of video in your marketing. With COVID, this is now more important than ever. Creating quality video and sending the right message is important. Whether you hire someone like Mike to help you or do it all on your own, the value you will receive is immeasurable. By starting right now, you will be able to gain incredible momentum and COVID-19 or not, you will be able to reach more people and be able to share your value and message in a whole new way. While my entire talk with Mike was filled with incredible information, here are a few of my biggest takeaways.  Generate Attention – Not Just Leads As an agent or investor, when it comes to creating content for your business, you need to do things to help you stand out while adding value. Rattling off market facts or repeating the same data as other agents and investors out there isn’t going to help you connect with your ideal clients.  When looking for the right clients, you don’t want to just scream about what you do all day. Instead, you want to add value to their lives, while gently reminding them what you do and what you can offer. For example, if you are an agent, people likely already know you are an agent. When creating your content to reach a more targeted audience, you could include things like:  Case studies from clients you have worked with in the past Local events going on in your community Local resources for residents in your area Charities in your area you are passionate about Interviews with other businesses that may be beneficial for your clients Niche content to appeal to your target market It is important to tell a story that demonstrated what you do, reminds people of what you do, and what sets you a part from the competition by highlighting your personal USP. The same things apply to investors out there. Although it is important to market yourself as a solution to a problem, pulling you away from the stereotype investors often face about trying to cash in on the misfortune of others. This can be a huge hurdle, but when you really connect with people and humanize your business, they will see you for your solutions instead of someone who simply wants to cash in. For both agents and investors, keep in mind that this is a referral business. Everyone knows someone who can use the help of an agent or investor.  Embracing New Technology COVID-19 has changed a lot of things about how business is being done. Many of these changes are expected to last long after the virus has passed. This means it is time for both agents and investors to rethink their marketing and advertising strategies, utilizing technology that may have been overlooked in the past.  For … Continued

EP 212: The Biggest ‘Driving For Dollars’ Mistakes You Can Make + Creative Deals During COVID w/ David Lecko of DealMachine

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Try what you haven’t tried before. Move. Get feedback. Then adjust and keep doing what works. You won’t get that feedback if you just wait and see. – David Lecko The Biggest Driving For Dollars Mistakes You Can Make + Creative Deals During COVID-19 w/ David Lecko of DealMachine We’re all dealing with some crazy times right now, but that doesn’t mean business has stopped. Many of us are “locked-down” but that doesn’t mean people are hiding out in their homes all day every day. The world is still moving, just at a slower pace.  We’ve done some great episodes recently with top investors like Mike Hambright, discussing the ways investors and agents can change their strategy during COVID. Today, we sat down with David Lecko to talk about some amazing strategies you can use when driving for dollars and how you can use DealMachine and Carrot to amplify your success rate.  Read the Full Show Notes Below… I first met David about a year and a half ago and I am blown away by his app, DealMachine. It’s one of those things that was created from necessity – David is an investor himself, who was looking for a way to simplify the driving for dollars process. His app does just that by quickly loading all of the data you need to learn about the property, find seller information, and even reach out to them right there on the spot. Some investors and agents are pulling back, but it’s times like these when entrepreneurs, investors, and agents need to pivot. They need to take advantage of what is out there right now and find ways they can add value for the people who need it most.  What is Driving for Dollars? Before diving in, what exactly is driving for dollars? It is a term used to describe a real estate strategy for finding deals on houses. The investor drives around neighborhoods until they find houses that fit the vacant or distressed category. They then attempt to buy that home from the owners. The simple part is driving around looking for houses. The hard part is the process of buying the home. It can be difficult to find the owners of a vacant house. And, if the home is bank-owned, it is almost impossible to buy it and many homeowners do not want to be bugged. Creative Strategies for Investors Right now, some of David’s best clients are using DealMachine to find the worst looking homes out there. Whether or not it is an absentee owner or a vacant house, they are adding them to their list and getting in touch. The use of direct mail through the DealMachine app is way up – savvy investors out there know that the competition has slowed down, people are feeling pressure to sell, and let’s face it, after sitting home all day, opening mail can be pretty exciting. A few ways to up your game would be to:  Hire someone to “bird-dog” properties on your behalf. You can pay them by the hour, adding incentive for each qualified property added to your contact queue.  Change up your mailpiece, letting people know how you can help them during this scary time.  Use Zoom whenever possible and offer incentives such as staying in the house until the virus has passed.  Double down on your marketing efforts. Your competition is slowing down, advertising is cheap, and people are looking for solutions now more than ever.  Don’t quit right away. According to David’s numbers, if you are mailing to 200 homeowners, you will need to mail to … Continued

7 Biggest Wholesaling Real Estate Challenges Of 2025 (& How To Overcome Them)

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For years, wholesaling real estate has been peddled as an easy, low-cost entrance to real estate investing. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo In some cases, course-sellers have even described it as a mindless and straightforward way for anyone to get rich quickly. And while the wholesaling business model is full of opportunity and riches, it’s not as easy as some people would like us to believe. There are, after all, challenges. In fact, at Carrot, we’ve built a good portion of our business around helping people understand the pros and cons of wholesaling real estate and how to overcome the challenges. Once you know how to overcome the challenges, it is a remarkable business model that can support you and your family well into the future. Here are 7 of the biggest wholesaling real estate challenges and how to overcome them 1. Saturated Markets Because of all the successful real estate investors creating courses and selling their knowledge about wholesaling online, many markets are becoming saturated with competition. In fact, before 2004, there wasn’t much online talk about wholesaling real estate. Google Trends shows how popularity has risen (and is rising) for the term “real estate wholesaling.” The good news is that most of that competition is made up of wanna-be entrepreneurs who will be here today and gone tomorrow. Only some of that competition is going to stick around. Still, in most markets, there’s no shortage of wholesalers vying for the deals you’re trying to secure. How can you compete in such a saturated environment? How can you cut through the clutter? Here are a few ideas… 2. Low-Quality Leads High-quality leads will be worth the wait if you’ve put aside the necessary budget to secure deals and are consistent with your advertisements. Still, stumbling through swaths of low-quality leads to get to those high-quality leads is a common problem for wholesalers. It costs time, money, and energy. The goal, of course, is to generate fewer low-quality and more high-quality leads. How do you do that? You can’t avoid all the tire-kickers, but here are a few strategies for closing more deals with fewer leads… 3. Inconsistent Deal Generation Where are all my deals?! We just finished talking about the obstacle of low-quality leads… but what about inconsistent deal generation? After all, your business can’t survive if this month is excellent and the next is terrible. You need leads coming in every single day, week, and month of the year to close some deals. And it’s not just leads for lead’s sake. Consistent wholesaling lead generation equals consistently closed deals and predictable monthly revenue for your business… which is critical. So, how can you generate deals consistently? Here are some ideas… 4. Market Brand Awareness If people aren’t aware that your business exists, they won’t come to you when they want to sell their home… plain and simple. People must know and like your brand if you want to succeed, especially in a competitive market. Okay, that makes sense. But how do you increase brand awareness in your market? How do you become the person people go to when they need to sell their home fast? Here are some ideas… 5. Fast Lead Response How quickly do you respond to leads when they come in? It turns out that quick follow-up is extremely important. Who knew? Research shows that the longer you wait to respond to a new lead, the less likely you are to contact them. You’re 100X more likely to close a web-based lead … Continued

EP 210: 56 Deals in 2019 w/out Looking at Houses, Working 12 Hours/Week – Part-Time Investing w/ Dennis Fassett

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With Coronavirus wreaking havoc on the economy, now, more than ever, part-time investing is helping people to not only subsidize lost income but to generate more revenue than they had ever imagined. In this two-part series, we will sit down with returning CarrotCast guest Dennis Fasset as well as Paul DoCampo. We’ll talk about how you can get started, how you can do it while still having a job, and why you need to be a great real estate marketer to close the most deals.

Facebook Real Estate Video Ads Secret Weapon – 3000-4000 Reach for $3 to $4 Per Day

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× × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Video Transcript Hey, this is JT with Silver Street Marketing and I have a Facebook real estate video ads training for you guys. This first little part, I am going to show is how to log into your Ads Manager. If you’ve ever boosted a post, ever done any sort of paid advertising on Facebook, it will be quite easy. And if you haven’t, you’ll be able to figure it out as well! The MAIN reason we’re doing this training is that there is such a high increase in reach volume right now that you need to be using video ads within a views campaign to maximize your accounts. Take Advantage of the Opportunity Facebook Ads Offers for Real Estate There is a huge opportunity to build up your audiences so that you can see big results heading into the end of quarter two and start of quarter three on your retargeting, as well as just getting a front of people right now, preparing lists for cold calling or direct mail, and finding new prospective sellers. There’s a lot of people out there right now that are on Facebook that could use your help. Let’s dive in! Follow These Steps to Create Facebook Real Estate Video Ads Using Video Views First, we’ll show you how to log into your ad account. From your Facebook page, drop down the menu and click “Manage Ads“ If you’ve never opened up a Facebook Ads Manager before you can just click the account right here under “Business Manager” and you’ll get to the same page. I’m going to pull up my Ads Manager and get started creating ads. If you have boosted a post in the past, it will be right here… Facebook automatically creates this for you. If you’ve never done it, it’ll walk you through the steps of creating your Ads Manager so you can start doing some posts and different advertising on Facebook. Starting Your Video Views Campaign So the campaigns that I’ve been seeing lots of results in, are video views campaigns. Start by typing in video views for the “Campaign Name” and you’ll have to make sure the “Special Ad Category” is selected for “Housing“. Facebook has stopped allowing people who are running any ads that relate to real estate to be outside of this category. So it’s best that you go ahead and do this to avoid any issues. If you’re going to build multiple ads, or ad sets inside this targeting multiple audiences, I would suggest using your campaign budget optimization. Basically what this does is it allows Facebook to help you find the best budget to spend on each ad set. It also allocates the most towards the one that’s performing best. But for right now we’re just going to build one ad set, and one ad, to get us going. For this example, I’m going to type in “Video Views Example” for the “Ad Set Name“. Then, for this example, we’ll name our ad Ad1. We’re using the quick creation. I use the most because it’s a little bit faster, but you can also go to the guided creation. If you’re in the guided creation, there’ll be an option to switch to the quick creation. To finalize this part, click “Save Draft“. Now, go ahead and change the traffic over to a video views campaign and click continue. We’re going for video views and the reason why this is that you can opt-in for an option to … Continued

12 Proven Lead Generation Ideas For Real Estate Agents

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It’s hard building a thriving and successful real estate agent business. But, of course, there are some things that will make it a little easier. You’ve got tons of competition (other real estate agents) to deal with. You have to make good hires as your business expands, utilize the right tools, and budget your finances effectively. You’ve also got to consistently generates leads and make transactions. That’s the real crux of the issue, isn’t it? Because if you’re not consistently making transactions, then your business isn’t going to grow. If you are, on the other hand, then everything else will sort of fall into place. So we put together this article to give you some additional ideas for generating leads for your business, in good times and bad. Here are the 12 best lead generation ideas for real estate agents in a rapidly evolving industry to give you the tools to keep the buyers and sellers coming in: Change to a High-Converting Website Get Rankings For Long-Tail Keywords Use Incentivized Opt-In Forms Ask For Referrals Master Content Marketing Use Direct Mail Sponsor Housewarming Parties Brand Your Clothing Partner With Other Experts Attend Networking Events Run Paid Ads Consistently Advertise At Local Businesses 1. Change to a High-Converting Website Here’s the hard truth about most website builders: they are great for… well, building a website… but they aren’t great for getting conversions necessarily. Most website builders (like WordPress and Wix, for instance) provide you with a suite of tools to create any kind of website that you like, but they don’t provide you with guidance as to what will actually work best in your industry. Because when someone visits your website, they are considering working with you. And it’s your job to build trust and get their contact information as quickly as possible. At Carrot, we’ve run hundreds of split tests to determine what type of website converts the most visitors. And the best part is, all of our AgentCarrot Members get a high-converting website out of the box — just customize the copy, images, and logos however you like and you’ve got yourself an online lead generation machine for real estate agents. 2. Get Rankings For Long-Tail Keywords At Carrot, we spend a lot of time discussing SEO and Google rankings… that’s because we know the power of Google rankings first hand for our business and we’ve seen the impact on our member’s businesses. If you rank on page 1 for high-value keyword phrases in your market, then most of your business’ lead gen will take care of itself. Sure — you’ll still want to run paid ads and network within your community, but ranking in Google will give you an undeniable step up on the competition. Here’s what we’re talking about… When someone searches for a pertinent phrase specific to your market — “Best real estate agent in [MARKETY CITY]” or “[MARKET CITY] real estate agent”, for example — if you’re on the first page, then you have a fair chance of that person visiting your website and becoming a lead. The higher up you are on the first page, the better your chances. But how do you get your website to the top of the rankings? First, you have to choose a keyword phrase with the right intent and with not too much competition. Here are a few examples of great starter keywords for most markets… Best real estate agents in [MARKETY CITY] Real estate agent in [MARKET CITY] Buy a home in [MARKETY CITY] Sell my home in [MARKETY CITY] If you want to get ranking even … Continued