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A beginners guide to SEO for real estate investors

If you’re a real estate agent or investor looking to work with more clients, it’s time to start investing in SEO for real estate. By optimizing your website and content for search engines, you can attract more qualified leads, improve your online visibility, and ultimately grow your business. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now SEO for real estate ensures that your website ranks higher when potential clients search for homes or investment properties, giving you an edge over the competition and helping you connect with more motivated buyers and sellers. According to Google’s Keyword Planner, there were 12,000 monthly searches for “sell my house fast,” 1,900 for “realtors in my area,” and 27,100 for “how to buy a house.” That’s a lot of potential clients searching for solutions to their problems. By spending a little time per week creating and optimizing content and using keywords wisely, agents can rank themselves highly enough without additional paid marketing efforts! That means they’ll be able to do 2-3 deals MORE deals per month while, eventually, only doing half as much work. How much additional revenue would that mean for your business? If you average $5,000 to $10,000 per deal, 2-3 extra deals mean $10,000 and $30,000 monthly! SEO has a 6% conversion rate and drives over 13,000 leads monthly… Real estate SEO is perhaps the most powerful (and underrated) marketing strategy to drive traffic to your real estate website. Thousands of Carrot members use Search Engine Optimization to generate passive traffic to their websites (i.e., free traffic) — and not just any traffic. SEO traffic is almost always higher quality than paid traffic. We believe every real estate website needs SEO to maximize success. Guide to Real Estate SEO Strategies, Tips & Examples Table of Contents Tyler Ford — a real estate investor and agent in Tucson, Arizona — made $200,000 just four months after joining Carrot, focusing on SEO (before that, his business was $20,000 in the hole). Talking about the quality of leads from organic search traffic, he told us: “For the most part, they’re all motivated. 80% of the leads that come in are motivated sellers. You send out direct mail, and you’re dealing with 90% of those who are unmotivated. SEO is the exact opposite. They’re chasing you; you’re not chasing them.” And that illustrates why SEO is so powerful for real estate. It doesn’t just drive traffic to your website consistently; it drives high-quality traffic. Why is SEO Critical for Real Estate Agents and Investors? SEO is inbound marketing, meaning your target market finds you rather than you find them. How amazing would it be if YOUR TARGET MARKET was consistently visiting your website, giving you their contact information, and asking you to contact them to either sell or buy a home? All without you having to spend a single penny on paid ads? Amazing, huh? That dream is a reality for real estate investors and agents who focus on building their website’s SEO — they’re generating passive traffic, motivated leads, and closing more deals than their competitors. SEO is a surefire way to beat the competition, grow your business, and create predictable income and lead generation. Free Download: The Most Effective SEO Keywords for Real Estate SEO for real estate involves earning targeted website traffic from a search engine’s organic rankings. This involves creating high-value content, optimizing content for specific keywords, and building backlinks. SEO is about improving your website’s rankings in the organic section of the search results. Whether buying multi-family units or looking for traditional sellers, cash buyers, private lenders, or note sellers, you need to understand search engine optimization and how it can improve … Continued

PPC Report & Keywords Download

View Over 600+ Real Estate Investor PPC Keywords × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge Who This Guide Is For: We teamed up with Dan Barrett with AdwordsNerds, who analyzed over 3 million keywords and 5,500 leads to create this report to get a more advanced guide for real estate investors and marketing vendors already investing consistently in PPC marketing. Those who already have some months under their belt running ads have invested into the thousands in click costs and are looking to eliminate the waste in your account and hone in on the keywords and ad groups that will return the most profits in your pocket over the long term. If you’re a newer real estate investor or just exploring PPC marketing, save this post for later. You may start at some of our other blog posts on PPC marketing for real estate investors to get your start. How Much Of This Guide Should You Read?: This guide was meant to be read cover to cover. I know it’s tempting, but don’t go straight to the keyword list and think you’re going just to download a list and upload it to your PPC account. Great PPC performance doesn’t work that way. We’ll start with the method for our analysis, dive into how the keyword “match types” work, the scientific way to calculate the ROI of a particular keyword, then the keywords themselves based on Dan’s analysis. Let’s dive in! Introduction | Match Types | Data & Results | Map Number | The Keyword Real estate investors have one of the world’s toughest (and weirdest) Google Ads markets. I mean it: I came into investing after running Google Ads campaigns in a dozen different industries. I worked with plumbers and coaches, plastic surgeons, and ambulance companies. Not one of them had the level of competition I found when I started digging into online marketing for real estate investors. So why is online marketing for REI so nuts? Well, there are a few reasons: Why you shouldn’t just grab the PPC keywords. Dive into how we arrived at these keywords (our process) first…  One of the biggest reasons so many investors’ PPC campaigns are bleeding money is that many tend to take the “easy” way out. You just wanna grab the high ROI keywords in this report and paste them into your campaign, right? DON’T DO IT.  That’s exactly what you don’t want to do. We’ll dive into the “why” below first, then dive into the actual keyword report near the bottom and implement it in your own PPC campaigns. This is one of the most comprehensive reports of its kind for what’s working (and not working) at scale over dozens of markets and thousands of seller lead conversions for motivated house seller PPC marketing. Without good data to fall back on, people share their personal experiences. For example, an investor might share his or her account that’s been crushing it in their market. So what happens if you take that account and set it up in your neck of the woods? About 50% of the time, you’ll do great. And the other 50% of the time? Your account turns into a giant, smoking hole in the ground. That’s because so much of what determines a keyword’s profitability is unique to your market, your business, and your situation. And what CRUSHES it in one market may flop in another. Another reason there’s a lot of confusion out there is that… PPC is not SEO. Here’s Why… SEO keywords are pretty well-understood in the REI space – companies like Carrot have put out amazing SEO guides on … Continued

Chris C. Customer Story

This case study includes… How he set a goal to do 6 figures his first year wholesaling (and fell short) How Chris got started and what spurred him to quit his job How he found his first mentor (who he ended up closing 10+ deals with) What he learned from getting cut out of multiple deals by his mentor How he lost $25k in profits on 1 deal by going “cheap” on the ______ (find out in the following video) How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through Carrot … and a lot more! Watch The Case Study Video If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the Carrot demo and see what Chris and countless other investors are experiencing with Carrot.

EP 240: Elope Your Life | Why Most Entrepreneurs Overthink Purpose & Under Think Authenticity w/ Sam Starns

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San Starns isn’t an agent nor is she a real estate investor. She is an elopement photographer who is creating her own niche to help people not just create the perfect wedding day but also to find the courage to go after what they want – even when society says no. Using the lessons she’s learned both in life and business, she’s developed the confidence to become the person she was meant to be, and now she’s helping other people to do the same. No matter what industry you’re in, Sam’s tips can help you define your purpose, create your niche, and live the life you were meant to live.

EP 237: Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook Ads w/ Adam “Big Sip” Johnson and Brent Moreno

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“Where people go wrong is they let not getting the job done be an option.”Adam “Big Sip” Johnson Adam “Big Sip” Johnson had no home internet, an AOL email address, and a Carrot site. His partner Brent just started investing in real estate 2 years ago. Somehow they’ve managed to bring in tons of leads and close more deals using methods that are so simple, anyone can implement them. Learn some simple investor secrets such as how to make Facebook ads convert for less money, how to use UBER as a free, money-making lead source, and how they wake up happy, find fulfillment, and have more FUN doing what most of us stress over. EP 237: Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook Ads Follow our guest: Adam on Instagram: @bigsiprealestate Brent on Instagram: @mistersippi YouTube: WholesaleHackers Join the Real Estate Roundup Facebook group Real Estate Roundup LIVE 2019 in Biloxi, MS @ RERLive.com Mentioned in this episode: Flipping Properties: Generate Instant Cash Profits in Real Estate We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 236: This Carrot Camper Went From a Simple Craigslist Ad to Over 7 Figures Last Year – Now His Software Company is Helping You Do The Same w/ Tyler Austin

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You’ve heard me talk about evergreen marketing and not relying on the hamster wheel to find leads. Tyler Austin has taken this advice and ran with it. His crazy creative marketing strategies have helped him to nab the top spots on Google and become a trusted source for people selling a home in his market. His focus on omni-channel marketing, helps him reach more people with his message. Now, Tyler’s company, REI Sift is helping other buyers and agents do the same.

EP 235: Prioritizing, Delegating, and Clearing Your Calendar to Attain the Business and Life You Want w/ Jonathan Carcone

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As an investor, entrepreneur, or business owner, you’ve likely had those weeks where feel as if you are in constant meetings, constantly answering questions from your team, or have found yourself doing the day-to-day work that isn’t helping you to grow. I get it. I have often found myself in this position myself, and it is only through delegation, clearing my calendar, and changing my thinking that I have been able to get out of it. Today, we are diving in with Jonathan Carcone to find out how he has gone from solopreneur to having a team of 12 and what he is doing to ensure he doesn’t lose sight of why he started.