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Ep 6: How To Talk To A Motivated House Seller + Getting Your First Deal Closed w/ Brian Evans

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“You know the mindset stuff is everything. Most people don’t have the skin or the mindset to pursue their dreams that they think they’re after. You’ve got to accept at some point you gotta jump” – Brian Evans How Do You Build Massive Credibility With House Sellers? Find Out In This Episode… Subscribe and rate us on iTunes In this CarrotCast episode, (have you Subscribed yet on iTunes??? If not, do it and rate us, we’ll love you forever!) … Trevor is joined by Brian Evans, real estate investor, and owner of The First Deal. The First Deal focuses on helping new investors close their first deal or their first 100 deals. Brian’s real estate journey started from a spot where not many other real estate investors find themselves, working on Wall Street in the Trump building. One day he came home to find a book from his Father waiting for him. There was a post-it note on it that read “Son, read this, take notes, let’s talk. Dad”. That book changed his life, his way of thinking, and drove him into the excitement of real estate. From there, he practically forced two real estate investing brothers to hire him as an apprentice. WITHOUT PAY. He learned the industry and closed his first deal with them in 2004 for $42,000. He hasn’t looked back since. Listen to the Podcast Subscribe To The CarrotCast On iTunes Check out this conversation with Brian about… His crazy journey into real estate investing. How hard it can be to be an entrepreneur. Mindset shifts for new investors and why they are so important. Tips to find motivated house sellers. The exact words you should say to house sellers to close more deals How new investors can build credibility. And …so much more! Enjoy :-) Or, Watch the Video Version Start – 9:00 – Brian’s path to real estate investing. From working in the Trump Tower on Wall Street to now running his very successful business. 9:30 – Why he chose to basically work for “free” to learn the real estate industry. 10:45 – Being an entrepreneur is hard. Follow your gut. 15:12 – The difference between the people who succeed vs. the ones who don’t. 18:20 – The #1 hardest thing for new investors to do. 19:46 – How to build credibility if you are a new investor. 23:40 – Building relationships with realtors to generate a referral pipeline. 24:08 – For a new investor, how many sellers do you need to talk to before getting your first deal closed? 30:35 – Why Brian teaches building confidence in order to hurdle any obstacle. 34:55 – What he does when something goes wacky in the middle of a transaction. And, a couple of good and bad stories. 46:25 – What legacy Brian wants to leave and how his business fuels that. I’ve got my butterfly wings, now it’s time to fly.

High-Converting Real Estate Investor Homepage in 2024: A Lead Generation Powerhouse

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Are you frustrated by website visitors who browse and never contact you? You’re not alone. Turning lookers into motivated sellers requires a website that works as hard as you do. This guide isn’t your typical SEO or CRO jargon fest. We’re revisiting one of our most popular blog posts and injecting it with fresh strategies. We’ll cover data-driven tactics you can use right now to turn your website into a lead generation machine for motivated sellers. The CRO-Optimized Homepage Blueprint Let’s break down the essential elements of a high-converting real estate investor homepage: Hero Section: A Benefit-Driven Powerhouse for Maximum Conversions The hero section is your website’s prime real estate, acting as the first impression that grabs visitors and compels them to take action. Here’s a deeper dive into each element, incorporating data-backed reasoning and specific examples: 1. Headline: Craft a Compelling Hook That Speaks Their Language 2. Visual Appeal: Images that Matter 3. Eye-Catching CTA: The Call to Conversion 4. Mobile-First Design: Prioritize the Dominant Viewport Bonus Tip: A/B Testing is Your Friend Don’t settle for assumptions! Utilize A/B testing tools to compare different versions of your hero section elements (headline variations, CTA button colors, etc.). This data-driven approach helps you identify what resonates best with your target audience and maximizes conversions. Content that Educates and Converts: Building Trust and Inspiring Action The content beneath your hero section serves a crucial role in nurturing leads and guiding them toward conversion. Here’s how to craft compelling content that educates, builds trust, and ultimately converts visitors into motivated seller leads: 1. Problem-Solution Focus: Speak to Their Needs, Not Just Your Services 2. Benefit-Oriented Text: Highlight the Value You Deliver 3. Social Proof: Leverage the Power of Testimonials and Case Studies Remember: Strategic Navigation & Essential Pages: Guiding Visitors and Building Trust A well-structured website with straightforward navigation allows visitors to find the information they need quickly and efficiently. Here’s how to create a user-friendly experience that fosters trust and guides them toward conversion: 1. Clear Navigation: A Roadmap for Your Website 2. Compelling “About Us” Page: Unveiling the Human Touch Bonus Tip: Consider incorporating video content on your “About Us” page. This allows visitors to connect with you on a more personal level and see your passion for helping motivated sellers. SEO Optimization for Search Visibility: Attract Qualified Leads Organically In today’s competitive online landscape, search engine optimization (SEO) is crucial for driving organic traffic to your real estate investor website. By strategically incorporating relevant keywords, you can ensure your website shows up in search results when motivated sellers in your area are looking for solutions. 1. Keyword Research: Uncovering the Language of Your Audience 2. On-Page Optimization: Weaving Keywords with Care Bonus Tip: Go beyond traditional keyword research. Explore “People Also Ask” (PAA) or Frequently Asked Questions (FAQ) sections and answer box content on relevant search terms. This allows you to target specific questions motivated sellers might have and position your website as a trusted resource. By implementing these SEO best practices, you’ll increase your website’s visibility for relevant search queries. This translates to attracting more qualified leads who are actively searching for solutions you can provide. Remember, SEO is an ongoing process. Regularly monitor your website’s performance, analyze keyword rankings, and adjust your strategy as needed. Conclusion: Cultivating a Conversion Powerhouse By implementing the data-driven CRO best practices and SEO strategies outlined above, you can transform your real estate investor website from a passive online presence into a powerful lead generation machine. Remember, a successful website is a living entity that requires ongoing optimization and nurturing. Here’s how to … Continued

YouTube Optimization for Real Estate Investors | 10 Proven Strategies

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YouTube optimization for real estate investors has become indispensable in today’s competitive markets. With over 2 billion monthly active users, YouTube offers a vast audience for showcasing properties, sharing investment tips, and establishing your brand as a trusted expert in the industry. × × Real Estate Video Marketing Playbook: 52 free scripts and ideas Download Free Playbook Video content is incredibly powerful in the real estate sector. Leveraging YouTube optimization for real estate investors can significantly boost engagement, build trust with your audience, and ultimately drive more leads and sales. Here’s a general overview of the trends within the real estate industry: In this blog post, we’ll explore 10 actionable tips for YouTube optimization for real estate investors, ensuring you maximize your reach and impact. Whether you’re just starting or looking to enhance your current strategy, these tips will help you leverage YouTube to grow your real estate business. YouTube’s Reach and Impact on Real Estate By understanding the importance of YouTube and learning from these success stories, you can see the potential impact video marketing can have on your real estate business. In the following sections, we’ll dive into specific strategies to optimize your YouTube channel and harness its full potential. 10 Real Estate Investor YouTube Channel Optimization Tips Setting Up Your Channel Optimize Your Channel Name and Description Choosing the right name for your YouTube channel is crucial for YouTube optimization for real estate investors. Incorporating relevant keywords into your channel name can significantly boost your search rankings. Consider using terms like “Real Estate,” “Investing,” “Property,” or “Homes” alongside your unique brand name. For example, “Smart Property Investments” or “Real Estate Insights by [Your Name].” This helps potential viewers immediately understand your channel’s focus and enhances discoverability when users search for related content. Crafting a Compelling Channel Description with Relevant Keywords Your channel description is an excellent opportunity to tell your audience who you are, what you offer, and why they should subscribe. To maximize the effectiveness of your description: Example: “Welcome to [Your Channel Name], your go-to source for expert real estate investment advice and property insights. As a seasoned real estate investor, I share valuable tips on house flipping, market trends, and smart investment strategies. Subscribe to join our community and stay ahead in the real estate game!” Here’s a real example of Carrot member, Mrs. Property Solutions: Professional Branding First impressions matter, and your channel’s visual branding is often the first thing viewers notice. A high-quality logo and channel art convey professionalism and help establish your brand identity. Your logo should be simple, memorable, and reflective of your brand. Meanwhile, your channel art should provide a clear, visually appealing representation of what your channel is about. Tips for Effective Branding: Consistency in Branding Across All Social Media Platforms Consistency is key to building a strong and recognizable brand. Ensure that your branding elements (logo, colors, fonts) are consistent across all your social media platforms, including your YouTube channel, Facebook, Instagram, LinkedIn, and Twitter. This not only enhances brand recognition but also creates a cohesive and professional image. Steps to Maintain Consistency: By optimizing your channel name and description with strategic keywords and establishing a consistent, professional brand, you’ll create a solid foundation for your YouTube presence. This will help attract more viewers, build credibility, and set the stage for successful video marketing in the real estate industry. Engagement and Community Building Call to Action (CTA) Effective calls to action (CTAs) are crucial for guiding your audience on what steps to take next and increasing engagement with your content, which is an essential part of YouTube … Continued

Test Report: How Our “Stacked Hero” Page Brought 38.54% More Motivated Seller Leads

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At the risk of being obvious … as a real estate investor, your business lives and dies by two things. Number one, your ability to generate leads. Number two, your ability to close deals. And one way to increase the amount of online leads you get is to… … do a lot of testing and make your website convert more visitors into qualified leads. How a small increase in performance can put tens of thousands in “found” profits in your pocket. An increase in “conversion rate” on a real estate investing website from 5% to 8% means an extra 3 leads per 100 visitors. If you get 100 qualified visitors per month to your site… that’s an extra 36 motivated seller leads per year (3 x 12). If you close on average a deal per every 15 qualified seller leads and net on average $10k per deal… that’s an extra 2 deals and $20k in profits per year. Just by doing some testing and improving the performance of your website. Pretty cool eh? That’s assuming NO extra traffic. Free money. We spend so much time split testing and optimizing our pages here at Carrot because we know so many people go to the web first to get information about buying or selling their house.  According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends Report, the very first step buyers from all across the generational spectrum take is to “look online.” In fact, a whopping 43% of home buyers start their purchase process online compared to the second-place first step — contacting an agent — at 15%. In other words, if you want to meet leads where they are, fill your sales funnel, and start converting like crazy … hands down the best way to do that is online. A New Page Design We Tested That Yielded Up To 38.54% More Leads This post is going to go into a lot of the methodology and “backstory” on how to create a real estate investing or agent page that performs at a high rate. One that converts more visitors into leads than your current website may (for sure your competitors) and one that squeezes out an extra margin of leads and deals without you increasing your traffic (assuming you are getting solid traffic right now). Below we’ll actually give you the “Stacked Hero” landing page and if you’re not a Carrot member you can even download the raw HTML files to upload and use yourself online. If you are a Carrot member, great! As of our last update, you now have this design available to launch NEW websites within your Carrot account in under 10 seconds with no tech hassle. We like to make your life easy :-) To do that, I’ll share how our “Stacked Hero” design converted 38.54% more real estate leads than our best performing previous design.Even better — after guiding you through a handful of optimization principles — I’ll share how you can implement the very same template in your own business. Let’s dive into the story of why this page design performs so well and the marketing principles that cause most real estate investor websites to perform so bad. And if you’re NOT yet a Carrot member, download the HTML files of this landing page at the bottom of this page for FREE. Carrot members, this design is now in your account and you can launch a new site with it in under 10 seconds.  Real Estate Lead Generation Today: Thou Shall Test … or Die If you’re not familiar with Carrot, our … Continued

April Harvest Report – Mobile Is Now & Top Lead Generating States

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Did you know most leads viewed 3-4 pages before they opted in? What does this mean for your website? This month we will quickly break down our leads by traffic source and then get into a few more interesting reports like “Page Depth”. We will show which states are generating the most leads and how many website pages are visited before a potential lead opts-in. A quick note, the purpose of our Carrot harvest reports is not to brag or boast. But, rather, we take pride in be transparent and sharing our data. This allow real estate investors a peek to see what is working for inbound online marketing. In today’s report we’ll dive into… The opt in leads (this does NOT include phone call leads which easily doubles the amount of leads in total) for the month of April The main lead sources (where are your leads coming from?) Mobile keeps climbing Which states have the highest conversion rates? Why conversion rates are lower in a hot sellers market How many pages do the majority of your leads view before they opt in (the case for websites vs. squeeze pages) For InvestorCarrot members, we hope you use the data found in harvest reports as an inspiration to know that your hard work will pay off and that implementing the training and resources will help you generate more traffic and convert more leads. For non-Carrot members, use this as research to find out what’s working in today’s market… and then get out there and implement these strategies on your websites! Where Did The 15,825 Real Estate Investing Motivated Property Seller, Cash Buyer, Rent To Own, And Private Lender Leads Come From April 2016? Real Estate Investing Lead Breakdown… this snapshot shows the breakdown of leads generated in the past 30 days through InvestorCarrot. Again, we don’t show these numbers to brag, although we are proud of our members and the numbers they’re pulling! We have always been transparent and honest because it’s breed into our Core Values. Our goal is to present this data in hopes that it helps you with your inbound marketing and real estate investor website optimization. We’re are always ready to help. As you can see, the vast majority of the leads in the past 30 days are from organic SEO. No surprise there. SEO is still the driving force behind inbound marketing. Google won’t give us the specifics on this direct/none data, but huge majority of those leads can be counted as SEO. While, another portion of those direct/none leads come from Craigslist ads. They show up in the “(direct)” section because Craigslist doesn’t allow live links in real estate ads any longer in the majority of cities… so people have to copy and paste the URL into the browser to go to the website… which would make it a “direct” link to the site. Mobile Is The Now (in a big way) We’ve talked about it many times… and will continue to do so… if your website isn’t AMAZING on mobile (NOT just “mobile friendly”) you’re losing leads. Mobile Gets Fewer Visitors But MORE Leads Back in August we reported that mobile leads were the future. Now…mobile leads are consistently generating over 50% of leads in the device category. That shows how important it is to have a mobile responsive site ready for your potential leads. We say this all the time, but we really do love seeing our customers have success and grow personally and professionally. The reality now is that you must have a mobile friendly website. It needs to be quick and simple to use, or visitors are going to … Continued

How Many Websites Are Ideal For A Real Estate Wholesaler or Flipper?

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“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”. Sound familiar?  So what should you do on your website as a real estate wholesaler or flipper? And this is a great question. We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale.” So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now? You might be wondering how having more than one real estate investing website would even help. And that is a really valid question! Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right? So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this… … the more focused you can make the message to the target prospect you’re going after, the better the results you’ll get. As the famous copywriter, Robert Collier once said… If you’re not joining that conversation in your prospect’s mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down. So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites). —————————— Learn more about the differences between credibility websites vs. target market websites and why you need both. —————————– You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need). Make sense?  To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert. Why Is A Targeted Website Message Important? Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works. In short, we humans get distracted easily (especially online), and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you. According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them. But our targeted websites at InvestorCarrot show a different story…  Why is that?  Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t … Continued

February Harvest Report – Lead Data & Survey Results

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As we wrap up another month in 2016 we are ready to bring you InvestorCarrot’s lead data for February. Despite being the shortest month of the year, the lead volume was right on pace with December and January. InvestorCarrot members generated 14,178 online opt in leads last month (this doesn’t include the tens of thousands of phone call leads). Which is very close to the 14,212 leads that were generated in January. Consistent lead flow is a great asset for a business. If you are driving traffic on a consistent basis it can make your marketing dollars stretch when you know which channel are your most profitable. Thanks to everyone who took our 2016 survey last month! The survey gave us great insight and data We ran a survey in February to get a little more information about how many deals members were closing from their leads, and to get some feedback on how we can make improve Carrot even more in 2016 (we have exciting news on the horizon). The general consensus among our team after conducting this survey was…we need to do these more often. We got a ton of great feedback from our members and got a lot of great questions from the form. We read through every single submission, suggestion, and question. After talking with our team, we wanted to put together some answers and share some of the data we gathered from the survey. Our hopes in sharing these results, is it answers a question you have, shows you where you are at in comparison to other Carrot members, and gets you excited about some of the changes we have in store for Carrot. So let’s get started with some data and insights we found from the survey. 1. 74% of our members primary investing strategy is either Wholesaling or Fix & Flip This isn’t a huge surprise to us, but we were curious if members were using their Carrot websites for investing strategies that were new and creative. We did find a few note buyers and commercial real estate investors. The breakdown wholesaling came in at 43% and fix and flip was 31%. 2. 34% of our members have closed between 1-5 deals in the past 12 months We are always curious about how many deals our members are closing from the leads they generate on their website. Tracking that data would be difficult and is often left to us reaching out to customers and hearing about their success. With this survey we were pleasantly surprised when a lot of members shared with us how many deals they have closed. Closing 1-5 deals is a huge success and we are proud as heck that our members are turning leads into revenue. Nearly 29% of Carrot member said they have yet to close a deal from their Carrot websites. We are constantly working on ways we can improve Carrot to help bring this number down. 9% of Carrot members said they closed over 20 deals in the last 12 months. These members tend to be leveraging a lot of different marketing strategies and are driving a large amount of traffic. If you’d like to learn about ramping up your marketing budget and leads, consider investing in an SEO firm or a PPC campaign. Talk with us today about how we can help. 3. We asked about what content you wanted us to write…the answer was overwhelmingly SEO We were curious what types of blog posts, training’s, and featured content our members and prospects wanted to read from us. Within our company, we all had our hunches, … Continued

The Most Overlooked But Important Page On Your Website (Backed By Science)

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Did you know there’s a spot on your website that 8 out of 10 real estate investors and agents neglect that may be causing your best prospects to leave your website every day? × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The page that is often the 2nd most visited page on your website. The page can push someone over the edge to work with you or push them away from you only to work with your competition. What is that page that carries so darn much weight in the overall trust and credibility of your website? It’s your “About Page.” Yep, that page you fly through and say, “I’ll come back to and finish later,” is possibly causing people to distrust your site and your company. And maybe… just maybe… you may have already lost a deal because of it.  How Much Does A Lost Deal Cost You? $5k? $10k? $20k+?  This blog post will show you how to make sure you stop letting deals and leads slip through your fingers and lay out why that about page is so darn important (backed by science). Ready? Awesome, let’s go! The Science Behind The Way We Look At Websites (YES, you do this too…) Building a real estate website that performs is part are art and a lot of science. Over the past 3 years, as we’ve grown Carrot, we’ve run hundreds and hundreds of split tests on real estate investing websites in markets all across the country for all types of leads to hundreds of thousands of leads for our members… … and one thing we’ve found that is the same across every test we’ve run is this. The about page has always been one of the top 5 most visited pages on every site… … and it’s one of the most engaged pages on every site. Every site. This Google Analytics screenshot proves it. Not one. Not a few. Every site we’ve run tests on has shown us that a significant portion of the visitors flow through to the about page to learn more about that company and see if they’re a credible solution to their problem. Below are a few heatmaps from split tests we ran on motivated seller sites from Carrot members across the country. Plus, we’ve thrown in a heatmap from our own carrot.com website just to show you it’s not a real estate specific phenomenon. See How It’s Baked Into Our Human Psychology Below you’ll find these heat maps that show the click pattern of the motivated house sellers on these websites. The bigger the “hotspot” and the redder, the more engagement on that link. The cool thing is that we chose sites where their About Pages are in different locations and say different things (some say “About Us” and others “Our Company), so you know it’s not just because of the placement of the link on the site. “Our Company” Link In The Top Navigation On The Right Notice the motivated sellers engaging heavily on the “About Us” page. The strong heatmap glow validates their trust or lack of trust in the company before they choose to work with them. “Meet Our Team” Link In The Top Navigation Similar results in a link called “Meet Our Team” at the top of the site and similar engagement on the Testimonials link. Again, this shows the visitor is working on learning more about the company behind the site to make sure they’re legit and can honestly and ethically solve their house problem. Same Result For This Site With An “About Us” Link … Continued