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Why Online Real Estate Marketing Can Boost Your Offline ROI

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Are you doing some offline real estate marketing as well as online real estate marketing? We’re talking direct mail, bandit signs, radio, TV, etc. If you are, you need to watch this video because this video’s going to walk you through how to increase the return on investment that you get with your offline marketing, leveraging online marketing. Why Online Real Estate Marketing Can Boost Your Offline ROI Now with this topic, one of the biggest things that we always look for to help our high-achieving investors is how do you squeeze more return on investment out of your marketing? Not Sure What Your Marketing Budget Should Be? Use the Carrot ROI Calculator A lot of people come to us just for online real estate marketing help. The problem is they kind of think of that in a capsule or silo. They’re not thinking about, “How does my offline marketing work with my real estate marketing online? If you do them correctly, they actually work together really well to help you make more money. New Consumer Path to Opt-in or Purchase On one side of the equation, you’ve got your offline marketing. Direct mail, bandit signs, TV, radio, referrals, etc. Maybe you’re only doing one of these. Maybe you’re doing none of them. If you’re investing money there, then you’re putting marketing messages in front of your prospects. Now in today’s day and age what happens is, according to lots of studies and this one, in particular, 85% of people when they have to make a big financial decision, they search online before they actually make that decision. Picture yourself at Home Depot, or you’re going to buy a car. Almost none of us make decisions like that without whipping out our phone or our computer and searching online to find reviews or ratings, or finding other options and alternatives. House sellers, house buyers, investment property buyers, everyone does the same thing. What do we do to make sure that when we introduce those people to our brand through our offline marketing, that we’re then capturing them when they go online? You can’t do it with a website that doesn’t perform well. If someone’s going to go online, they’re going to research your company after they received your postcard, as an example. They’re going to go online and they’re going to look at your website. Is your website building credibility? Is your website building a relationship with that prospect? Can they feel that you’re a real person, you’re a real company, you’re not a nameless face that’s a corporation? We need to make sure your website is covering these issues. Image Source: McKinsey&Company Tailor Your Real Estate Brand Message Also, are you building a recognizable brand? Can searchers say, “This is a company name that I can lock into my mind.” Or, “I can lock that person’s face that’s on that website into my mind.” It’s memorable. Or, is there a testimonial on your website that really resonated with them. We need to make sure the story we’re telling them online is helping to support and further the sale of your offline marketing. Optimize Your Real Estate SEO for Certain Keyword Phrases One other really important thing that you guys should be doing with your online marketing to help your offline marketing better, is even if you’re not using your website on your direct mail pieces or your TV advertisements, people are Googling your company name. They’re Googling the phone number that’s on there. They’re Googling anything that they can find that’s identifiable on that direct mail piece or offline marketing to then go … Continued

Real Estate Marketing Plan: Strategic Marketing Template for Real Estate Agents + Investors

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Looking for a sample real estate marketing plan to create your strategy? We’ve got you covered. Why You Need A Real Estate Marketing Plan According to the U.S. Small Business Association, only 56% of small businesses with 50 or fewer employees have a marketing plan. Almost half of smaller businesses are missing out on leads and sales. Here are four other reasons why a marketing plan is essential for your real estate agent or investor business. Sample Real Estate Marketing Plan At its basic level, a real estate marketing plan answers a series of questions that helps you define your ideal targets and craft your business’s most compelling offers into a cohesive story. It uses good distribution channels to reach your ideal targets. Here are the questions you need to ask when making a good real estate marketing plan: Here is a quick video that can help get you started… Real Estate Marketing Plan: Simple 90 Day Strategy What is Your Marketing Goal? First things first: you need to set your goals and objectives. Clearly, state what you want to accomplish for yourself in your real estate business. If you’re an investor, it could be buying 50 properties this year. As a real estate agent, you might consider closing 100 listings. Or, in both situations, you could want to get your brand or name out more for recognition. It could be that 50 percent of your target market knows who you are. Set goals that you can quantify to record and track your accomplishments. Develop a 10,000-foot vision for your business, such as… Then quantify that vision with measurable goals. Measurable goals might include: What Impact Do You Want to Have in Your Communities? You want your real estate business to be sustainable and build a good relationship with your community. How you approach and treat your clients has a tremendous impact on how your business is viewed within your market. Your clients directly affect your business reputation, lead, and deal volume. But it’s not just your direct clients. Anyone that you interact with can be considered an indirect client. Residents, Facebook friends, your website host, employees, contractors, partners, and suppliers. You must constantly assess your behaviors and their impact on your local community and the broader audience. Image: Placester Then you can assess and find your niche within. What events to attend and who to build relationships with. Your community approach will also help you create your immediate and long-term business needs. Is Your Market Saturated with Similar Offers? You want to build strong relationships with your customer base. As you’re maintaining a high value and positive service for your customers, they’re more likely to spread the word among their peers. If you’re in a competitive market and find it hard to make your marketing stand about your competition, then be sure to make your service and client experience stand out. Build your real estate brand identity, and your customers will become ambassadors if they see and feel that “above and beyond” connection. Marketing Strategies for Real Estate: How Tough is Your Competition? First, you need to identify your competitors. Take into account your potential or future competitors too. There are a couple of methods you can use to do this. 1. Look at them from a customer’s point of view If you can look at your competitors from a customer’s point of view, you’ll be able to spot some of their larger strengths and weaknesses. It’s a fun yet challenging activity to think like a customer. Why would a customer want to use them as a real estate service? Is … Continued

Real Estate Marketing Plan: Simple 90 Day Strategy To Your First Leads Online

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Frustrated by the slow drip of leads? As a real estate investor, you know time is money. Waiting months for a trickle of potential deals can seriously hinder your growth. This blog post is key to unlocking leads in just 90 days. We’ll unveil a data-driven real estate marketing plan designed for 2024, helping you attract motivated sellers and generate more deals faster. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Well, that’s a pretty common problem to have. We all had it at one point, and you’ll probably have it if you don’t have it right now. I will walk through this Carrot whiteboard strategy, a suggested path in your first 90 days with your online marketing strategy in the real estate industry. Real Estate Marketing Plan: Our Simple 90-Day Lead Generation Strategy For Sellers and Buyers If you haven’t set up your website yet, the first thing you’ll do is, of course, get one. If you need a website, check us out at carrot.com. If you’re not a Carrot member, you can also check out biggerpockets.com or Facebook forums to see how our clients perform. That’s great! We’ll roll with whatever you have going on now. The first 90 days are the foundation. So, many people have unreal expectations in their first 90 days of any marketing, but primarily online. Online marketing takes some time to develop, so if you’re looking at SEO, PPC, or something similar, your first 30 days, especially, are spent getting things going and refining things. Even if you’re doing PPC, your campaign won’t be optimized in that first month. So, have realistic expectations about your first 90 days. This is your foundation setup, and you will scale up after that. One of the biggest things is you need to have patience in these first 90 days because if we expect the world to change in 90 days, you expect a flood of leads to start coming in, but you’re not putting a flood of marketing out there; then you’re probably not going to get the results that you expect. I’m not saying that you can’t get a flood of leads in the first 90 days; you totally can, but you have to put a flood of marketing out there to capture that, and we’ll show you how to do that. So, one thing I want to ensure that we all do in our marketing and our businesses is to keep your marketing simple initially. You see many different marketing methods and must explore them all at once. But that isn’t the path you need to follow. We’ll often look at companies and go, “Man, that company is exactly where I want to be,” but they didn’t start there. They slowly stacked things onto their business, and over time, as they found out something worked, they made it good; they made a process. They systemized it and said, “Let’s stack something else on there.” That’s how a real estate investor goes from doing their first deal to 2,000 deals. It doesn’t happen overnight. It happens by stacking marketing methods and systems, one by one, as they perfect each of them. So have patience and stack your efforts. Conquer Online Marketing in 90 Days: Start with a High-Converting Website on Carrot.com Forget chasing trends or endless social media strategies. Here’s a fact: Your website is the foundation of your online marketing success. That’s why experts recommend launching a high-converting website as the first step in your online marketing journey. But building a website can feel … Continued

How To Build Local Real Estate Citations For Agents & Investors

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Local real estate citations are an important local SEO ranking factor and an integral piece for your real estate marketing framework. Along with other factors such as backlinks, local citations are one of the leading ranking factors for search engines to decide on the relevance of your website for local search results. Basically, a real estate business that is consistently mentioned on other trusted and relevant websites achieve higher rankings in search results than a business that is never mentioned. Obviously, ranking high for search results means that more potential leads will find your real estate website, which will have a positive impact on both on and offline traffic, branding, and conversions. Use the following local real estate citations tips and add them to your Local SEO Tips for Your Real Estate Marketing playbook. Doing this ONE SIMPLE THING may help push you over the edge and could very well be one of the most effective SEO things you do this spring. Get an advantage with your Carrot site and learn how to drive quality traffic to your site. What Are Local Real Estate Citations? First, don’t confuse citations with links. Remember, citations are just mentions of your name, address, and phone number. Google will increase your business’s relevance and strength within your specific city or region. Yes, some of your business listings within the citation sites include a link to your website, but very few contribute to any Page Rank or “link juice”. Basically, you are claiming your digital footprint with Citations. Moz explains local citations as: Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website. Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations. Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!” Google is always looking for websites that are real. Citations are one way to show Google that you’re a legit and real company. Why Are Local Real Estate Citations So Important For SEO? So, why are building citations for local SEO so important? One reason is the vastly growing mobile search factor. According to a study done by Search Engine Land, 78% of local searches on mobile and 61% of local searches on laptops resulted in offline transactions. Mobile devices (not counting tablets) account for over 56% of our member leads. There will continue to be a steady rise in consumer and company adoption of mobile devices. It’s not a question anymore if mobile is important for real estate. It’s here and you MUST pay attention to it. Another reason: Citations Correlate with Search Rankings Local citations improve your search rankings through ongoing creation of relevant and consistent NAP information (name, address, phone number) across hundreds of websites, also known as citation sources. The more consistent, relevant and localized your citations are, the more likely your business will be at ranking for people searching for your services and products in your … Continued

EP 28: Content Marketing Ideas For Real Estate w/ Content Master Aaron Orendorff

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Listen to the Podcast and Subscribe Below! Content is not a single player sport. If you’re doing it alone… You’re doing it wrong.Aaron Orendorff On this CarrotCast, Aaron Orendorff of iconiContent, doses out actionable advice and tools for investors and agents looking to improve their real estate content marketing campaigns in the year ahead. How do you achieve quick business growth? One of the main ways is giving your audience high-value content. But, how do you use content marketing correctly? How do you do it to where it actually builds value into your business to bring you the clients you need? As a real estate investor, how do you create content that cuts through the clutter in your market, so you stand out as the expert? At Carrot, we write and craft the content that builds credibility and achieves higher rankings in Google. We create evergreen content that will rank well for months or even years. How would you love to create content today or this week or this month that brings you the leads for months or years to come? On this episode of the CarrotCast, we’re joined by one of the top SEO, conversion, and content marketers in the U.S., if not the world. Aaron Orendorff is going to make your life easier by giving you some content marketing ideas for real estate that you can use in your business to create content that breaks you free from the market and places you steps ahead of your competition. Listen to the Podcast Listen to this CarrotCast with world-renowned content marketer Aaron Orendorff… 4:30 – Aaron’s unconventional journey into content marketing. 7:30 – Why content marketing is so powerful and the importance of getting outside the “bubble” when creating your real estate content strategy. 10:20 – Trevor’s content background, path, and strategy. 12:25 – Aaron’s 3 part process for managing content. 15:05 – How to generate content marketing ideas for real estate. 17:00 – What online resources Aaron, and you can too, uses to write real estate content. 19:25 – Using Buzzsumo to come up with really strong real estate content ideas. 22:15 – Online tools that Carrot uses for topic and keyword research. 23:45 – Where to find quality writers so you can delegate your workload. 26:00 – Aaron’s 4 step process for laying out the structure for a piece of content. 31:25 – Why you need to come up with your own content marketing pillars; such as, video content or skyscraper posts. 34:00 – How to repurpose your content and why it’s such a valuable option. 41:10 – Carrot’s simple repurposing structure. 44:25 – Why it’s important to choose one type of content to produce when you’re first starting out with your real estate content. 46:45 – Aaron dishes out some advice for processes and systems for beginning content creators. Aaron Orendorff is the Head of Marketing at Recart — an SMS platform helping ecommerce businesses grow through text-message marketing. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more.

From Clicks to Closings: Mastering SEO Keywords for Real Estate Investors

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Every month, our Carrot members generate tens of thousands of leads. Digging into our data, we find one really cool stat: well over a million of all those leads come from one source: search engine optimization. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Are you a real estate investor who feels like you’re hitting a wall with your online visibility? Despite your best efforts, do your search engine rankings not reflect the quality of your investments? You’re not alone. Many real estate investors face the challenge of optimizing their online presence effectively to attract potential buyers, sellers, and partners. Importance of SEO In today’s digital age, where nearly 90% of homebuyers start their search online, mastering Search Engine Optimization (SEO) is not just advantageous—it’s imperative. SEO empowers real estate investors to enhance their online visibility, attract targeted traffic, and ultimately, convert more leads into profitable transactions. By strategically optimizing your website and content for search engines, you can ensure that your investment opportunities reach the right audience at the right time. In this blog post, we’ll delve into the critical topic of SEO keywords for real estate investors. We’ll explore common pitfalls that may be sabotaging your search rankings and provide actionable strategies to help you choose the most effective keywords for your niche. Here’s what you can expect to learn: By the end of this post, you’ll have the knowledge and tools to elevate your SEO strategy and ensure that your real estate investments get the online visibility they deserve. Let’s dive in and transform your search engine rankings for the better. Understanding SEO and Its Impact on Real Estate Investment In today’s digital age, SEO is vital for real estate investors seeking to establish a robust online presence. Let’s explore what SEO involves, its critical role in the competitive real estate market, and the primary goals it helps achieve. Definition of SEO SEO refers to the practice of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). This optimization involves various strategies and tactics aimed at enhancing organic (non-paid) traffic to your site. By aligning your content with the algorithms that search engines use to rank websites, SEO helps ensure that your real estate investments are discoverable by potential buyers, sellers, and partners searching online. Relevance to Real Estate In the fiercely competitive real estate market, where buyers and sellers increasingly rely on the internet to research properties and find agents, SEO is more crucial than ever. Effective SEO strategies can differentiate your real estate listings from competitors’, elevate your brand’s visibility, and attract a steady stream of qualified leads. Whether you’re promoting residential properties, commercial spaces, or investment opportunities, a strong SEO presence can significantly enhance your chances of connecting with the right audience at the right time. SEO Goals The primary objectives of SEO for real estate investors encompass several key outcomes: In essence, mastering SEO empowers real estate investors to capitalize on market opportunities and achieve sustainable growth in an increasingly competitive industry. As we delve deeper into this topic, we’ll uncover actionable strategies to optimize your SEO efforts and maximize your investment potential online. Common SEO Mistakes Real Estate Investors Make Effective SEO for real estate investors requires more than just keywords—it demands strategic planning and adherence to best practices. Here are some common pitfalls to avoid: 1. Keyword Stuffing Definition: Keyword stuffing refers to the practice of excessively using keywords, often unnaturally, within content in an attempt to manipulate search engine rankings. Why it Harms Rankings: Search engines like Google … Continued

4 Reasons Why You’re Not Getting Real Estate Leads Online And How To Fix It

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This has to STOP… Obviously, you want more traffic and leads, right? We’ve all struggled to increase website traffic, and every lead guru has a big bag of tricks they’re eager for you to try. But… it’s a heck of a lot simpler than that. All you need to do is fix these 4 common reasons that are often neglected by real estate website owners either because they don’t understand their importance or because they are not sure how to approach them. Hey guys and girls, Trevor here coming at you with another whiteboard strategy sketch and these are getting really, really fun. I don’t know how many we have done so far but we have a lot more in store for you guys and keep the questions coming because the way that we come up with these things right here is from questions directly from you guys. Send them to us at support@oncarrot.com, through the comments section below or go to oncarrot.com and check us out. On this particular video, we’re going to address one of the most common “problem” questions that we get… “Why am I not getting the real estate leads online that I want or I’m NOT getting any leads?” Because in order for you guys to get value out of leveraging the web with your marketing, you got to be getting leads in some way whether it’s phone calls, whether it is people submitting forms, whatever it is. Leads have to be had, otherwise, you are not getting the value out of it. We boiled it down to just four reasons that you are not getting the number of leads you want. As you are going through this particular strategy sketch, make sure that you are identifying which one or ones of these you need to tap on next. Okay? If you are not getting leads you want, you need to be doing one of these things better or more. Why Your Not Getting Real Estate Leads Online Reason #1: Traffic The first thing you want to look at is your traffic. That’s the most obvious thing, right? Because you can’t get a lead if you are not getting people to land on your website. How do we get more people to land on your website? The first thing we’d like to see is that you are getting at least 25 visitors to your website per month and we are saying at a minimum because on average let’s say it’s a motivated house seller website… you might be converting three, five, six, seven, eight percent,10% if you are doing really well, into a lead. If you are converting at 10%, which is a really high conversion rate in this type of market, you are only going to be getting about two to two and a half leads per month. Now that is not a lot of leads so that is your issue. If you are getting less than 25 people to your website a month, then that’s probably the first thing you need to focus on. If you are getting 50, 60, 70, people to your website a month and you are still not getting very many leads, let’s say it’s converting at less than 1%, we are going to move on to the next thing. Why Your Not Getting Real Estate Leads Online Reason #2: Quality of Traffic The next thing is the quality of your traffic. First off, if you have traffic coming in and you are getting 20, 30, 40, 50, 60, 100 people to your website a month but you are still not … Continued

EP 17: He’s Bought 2,000+ Houses. How? Brad Chandler with Express Homebuyers Unveils His Journey

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Our bread and butter was TV and has been for years. My father did TV advertising back in the early 80’s as an Attorney. In a way, he sort of pioneered it in the legal field. His two partners said “hey, I don’t want to do business with you if you’re going to TV advertise” and he said “see you later” and went and found two new partners. – Brad Chandler Why You Need A Killer Mindset In Your Real Estate Marketing And How Brad Has Thousands Of Reasons To Show For It Subscribe and rate us on iTunes Brad Chandler is the CEO of Express Homebuyers, one of the largest home buyers in the entire country. In this episode, we dive into what makes someone who has grown from a one-man show to now buying over 2,100 homes, tick. What key mindset shifts did Brad have to make early on? And what does Brad say is the most important part of his real estate marketing arsenal? Enjoy :-) Past CarrotCast episodes Effective Copywriting Tips For Real Estate From World Renowned Copywriter Ben Settle 5 CarrotCast Episodes To Nail The Mindset Game Listen to the Podcast Subscribe To The CarrotCast On iTunes In this CarrotCast conversation Trevor and Brad tackle:  What makes high-achievers tick. Differences in mindset between those who quit and those who find a way to figure it out. Tips to stand out from your competition. How to create an effective lead follow-up system. How to create a business that serves you. Watch the Video Version 2:00 – The structure and focus of Express Homebuyers. From blow pops to 2,000 deals. 5:35 – The three buckets of Express Homebuyers – Fix and Flip, Condo Development, and Rental Portfolio. 7:00 – What it took to start Express Homebuyers and spending seven hard working months to close the first deal. 8:50 – The difference in MINDSET between the people who struggle, but keep going and the people who quit. 11:10 – The driving force behind Brad’s positive MINDSET. 13:45 – Transactional vs. Wealth building wholesaling. 15:20 – Brad’s real estate marketing plan – Heavy on TV advertising. 20:10 – Standing out from the real estate competition, the value of being in front of your brand to build credibility, and the importance of your website’s “About” page. 28:50 – Creating a business that serves you. Not you serving a business. 35:25 – How to build an incredible follow-up system. 40:10 – Implementing the 9 Word Email. 42:20 – Outpacing the competition online. New Facebook targeting option. 46:45 – Focusing on the “one thing” to strive to be better at.

5 CarrotCast Episodes To Nail The Mindset Game

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Believe it or not, I didn’t want to do podcasts. I thought I wouldn’t have enough time. In fact, I didn’t think anyone would listen and it would be a total failure. Well, podcast listening grew 23% between 2015 and 2016 so it was time to climb aboard. And, I’m glad I did. I’m super excited about how the CarrotCast has started out and where it’s going in the future. We’ve already had some amazing guests on the show who have intrigued our audience with some amazing conversations. Not only have we been able to dive into some phenomenal real estate content, but also, building positive mindsets, effective copywriting skills, hiring and delegating processes, invaluable marketing ideas, and so much more. Our goal is to have guests on who fit certain criteria. We look for people who strive to provide value, not just success.  They need to meet our Carrot core value standards. CarrotCast Episodes For Nailing The Mindset Instead of throwing the first 18 CarrotCast episodes at you, we thought we’d segment certain shows based on topics. Here is a five-episode mix that will build energy, passion, and motivation into your daily mindset. Enjoy :-) Tom Krol – Getting Your First Deal Done + A Tip To Double Your Assignment Fees Why we started the CarrotCast and why it’s going to go far beyond just talking about real estate or lead generation. Tom Krol and his story of how he left a job he hated to build his wholesaling and coaching company. What his passions are and the unique way he celebrates success. Not just in his career, but also in life. Going all in when creating a real estate marketing plan. How to get to revenue as fast as possible as a new wholesaler. How to double your assignment fees as an advanced wholesaler Where Tom is finding is absolute BEST cash property buyers. Daniel DiGiacomo – Text Message Marketing + Mindset of Managing Your Business The types of deals that drive his business. Why he started his real estate company and some goals moving forward. The effectiveness of text message marketing and what you need to be aware of. What type of mindset you must have when hiring and delegating employees. Brian Evans – How To Talk To A Motivated House Seller + Getting Your First Deal Closed The crazy journey into real estate investing. How hard it can be to be an entrepreneur and how to fight through it. Mindset shifts for new investors and why they are so important. How to find motivated house sellers. The exact words you should say to house sellers to close more deals How new investors can build credibility. Mike Michalowicz – Working Too Much And Profiting Too Little? How to handle success. And how not to (from experience). How to focus on what is best for you. Achieve sustainable growth by getting more out of your business. How to be innovative when you practically have nothing. What to look for when entering a new market. Martin Boonzaayer – How A Former Olympian Stands Out In A Sea Of Competition in A Competitive Market How he leverages his Carrot website with direct mail. How to stand out from your competition. Why professionalism mindset is so important. How to hire VA’s.