How to Grow Your Real Estate Business in 2019
Even though the housing market has been thriving for the last several years, 2019 is going to be a different story… What’s happening? Well, last year’s high home prices, low mortgage rates, and significant home price growth tilted the market in favor of sellers and investors. More than likely, that helped you close a lot of great deals for a pretty good profit, but now the “thriving” market is shifting. No one is expecting a housing crisis. but make no mistake, this downturn is going to shake up the market. Here’s what you should expect: a limited inventory means there’ll be more competition for leads. Higher mortgage rates mean more priced-out buyers and a harder time generating leads. And a mild decline of home sales means closing deals might take more incentives. In other words, whatever strategies worked for you in 2018 might not be as effective in 2019. Success in the new market is going to require more creativity. You’ll need to be comfortable evolving with the market, or you’ll risk the market leaving you behind. But don’t be too intimidated. Even though the market is going to be tougher than last year, it’s still healthy. If anything, this is a chance for you to show what you’re made of. It’s an opportunity to break above the competition instead of getting discouraged or sticking to business as usual. But that’s going to take some preparation… How to Grow Your Real Estate Business: Understanding The 2019 Market Realtor.com’s 2019 housing forecast reports that this will be a tough year for buyers and sellers. Buyers are facing increasing mortgage rates and pricier monthly payments (about 8% more expensive). This will keep quite a few would-be first-time homebuyers out of the market. (Image Source) Sellers and investors don’t have it much easier. There’s going to be a lot more competition out there, and you probably won’t be able to close deals as easily. Selling is going to take longer and it might even require some incentives like price cuts. Bidding wars are also pretty unlikely since inventory will be limited. Remember, the market is still healthy, it’s just a bit tougher than it used to be. If you price competitively, use incentives, and get creative when it comes to generating leads, you can still thrive. Your Mindset Should Evolve With The Market The market is changing, so your mindset should too. After all, this isn’t 2018 anymore, so it’s time to throw out last year’s strategies and get ready to find new ones. If you don’t change your strategy to account for the changing market, you might miss out on some great opportunities to grow your real estate business in 2019. So, let’s talk about where you should focus your energy. There’s some evidence to support that marketing harder during downturns can give you a competitive edge. A study by McGraw Hill’s Research Laboratory of Advertising found that business people who put more money and time into marketing during downturns did better than those who buried their heads in the sand. By the time the economy recovered, they hit the ground running and flew even further past the competition. You should also pay attention to your testimonials. Your clients have a lot of money on the line, so boosting your credibility profile is a must. Don’t just tell everyone how good you are – show them with case studies, career highlights, or glowing testimonials. It’s a worthy use of your time and it could give you a leg up on the competition. It’s also crucial to get creative with closing deals. Since … Continued