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EP 138: What a Shifting Market Means For Real Estate Investors in 2019

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Listen to the CarrotCast Podcast and Subscribe Below! If you’re not coming up with ways to do deals more creatively, you’re wasting your sellers time. Trevor Mauch, CEO of Carrot Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for our first ever 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned… Listen to the CarrotCast Podcast What a Shifting Market Means For Real Estate Investors in 2019 03:19 -Where the market is heading? Experts don’t predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline. 09:46 – Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down. 11:59 – What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don’t underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market. 21:43 – With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers? 28:00 – What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up. 37:39 – Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods.   ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 137: How to Get Your Time and Freedom Back by Breaking Through the Ceiling of Complexity

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Listen to the CarrotCast Podcast and Subscribe Below! Don’t be so busy following other’s lives that you forget to be the author of your own. Trevor Mauch, CEO of Carrot Often times, when we feel really overwhelmed, and are just struggling to keep up, it’s probably because things are too complex. Maybe you’ve been trying to take more time off and get more freedom. Maybe you’ve tried everything, but can’t quite seem to get there. The truth is, we can’t grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness.   Listen to the CarrotCast Podcast Breaking Through the Ceiling of Complexity 02:26 – What the ceiling of complexity is and how it affects our happiness, our income, and our freedom. 03:28 – How simplification is the enemy of complexity. 05:56 – The first key to breaking through the ceiling of complexity: Process. 06:50 – Recognizing your productivity constraints and bottlenecks.   ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

Carrot Year in Review – The Best of 2018

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As in years past, Carrot and our members had an excellent year. Here’s a brief snapshot of some of the amazing stories and things that happened in 2018. It was an exceptional year for our Carrot members and another year of HUGE growth for our team and company. With the intention of amplifying our members, we use our Mission… “Add humanity to business and help people regain time for the things that matter.” Let’s recap some of the cool stuff in this quick post! 2018 Carrot Review Carrot members crushed lead generation We launched many NEW Features for our members It was a year of giving… when all said and done, Carrot will be donating close to $60,000 to different charities The CarrotCast Podcast continues to inspire AgentCarrot is officially available to the World Our team grew by 10 this year as we continue to innovate and be the leader in our industry. … and more! Here we go! Hundreds of Thousands of Leads … You’re Crushing It! Our members made another big leap in lead numbers in 2018. With over 315,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more AdWords, SEO, Facebook, and social media online leads as a collective group than any other real estate investor and agent lead generation platform… by far. Keep crushing it! 53% of Leads Came From Mobile Devices Which States Converted More Leads? Well… Texas reigns as the busiest lead volume state in 2018. Compared to 2017, Missouri fell from the top 5 and Virginia cracked the top 10 overtaking Tennessee this year.  Major NEW Features Launched A Core Value of ours is “Consistent Improvement and Innovation“… and both our members and Carrot continue to push this value. In addition to the features we released in 2018, we helped our members spend more time focusing on their business … Here is a look back on some of the features our AMAZING team rolled out in 2018 (but not limited to)… Credibility Bar – Testimonials, Logos, and Custom Hemlock Design Hero Customizer Officially Launched AgentCarrot (more on that below!) Motivated Land Seller Websites Free SSL for Carrot Sites All of these while keeping our member’s needs in our focus.  We Launched AgentCarrot! For years, the way Carrot clients have dominated their markets online started with a highly optimized website (for SEO and lead conversion) then amplified with our content marketing tools and training. We had been in the beta phase with AgentCarrot for the past year and after amazing, amazing feedback from our Agent members, we were crazy excited to release the full version in April. Our vision is to continue to improve how real estate agents and investors grow their business leveraging the web. We’d like to send a special thanks to all of those who contributed to AgentCarrot’s success. Both to our members and the Carrot team! Learn more about AgentCarrot Real Estate Agent Websites! Carrot – Honored to Be On the Inc. 5000 List This year we were placed at the 699th fastest growing company in the nation according to the Inc. 5000 list. Major Kudos to the Carrot team and our members. We wouldn’t be here without an amazing product, team, and amazing members. Here are 10 more reasons why Carrot is one of the fastest growing Start-ups in the Nation. Top 5 CarrotCast Episodes of 2018 The CarrotCast podcast had over 97,000 unique downloads in 2018. Here are the top five episodes of the year. Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez I … Continued

EP 133: Secrets And Strategies From 15 Years of Successful Real Estate Investing with Dylan Tanaka

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Listen to the CarrotCast Podcast and Subscribe Below! Most of us go into business for the freedom and finances, but if you don’t make the transition to impact and flexibility you’ll start to resent your business. Trevor Mauch, CEO of Carrot So you want to make a living in real estate? As a new investor, if you want to be able to weather the storms, you’re going to have to learn the tried and true strategies and tactics of the industry. Dylan has spent 15 years learning what works and adapting to the market in order to succeed. From private money to fix & flips to wholesaling, we’re going give you the tools and the advice you need to build a sustainable career as a real estate investor. Listen in! Listen to the CarrotCast Podcast Secrets And Strategies From 15 Years of Successful Real Estate Investing 02:00 – Dylan Tanaka’s background as a Real Estate Investor 03:43 – How Dylan uses Carrot websites to help fuel his business. 07:29 – The first secret to his success as a real estate investor: private money. 10:13 – The strategy shifts Dylan made after the crash of ‘08 and how he got started in wholesaling real estate: private money, buying foreclosures, and fix & flips. 12:36 – The future of the real estate market and where it’s headed in 2019. 15:29 – Which marketing methods he’s using for his business, both online and offline. 16:31 – How to build credibility and earn people’s trust as a real estate investor. 19:19 – Why any old website for your business just won’t get you the results you need to run a sustainable business. 21:35 – Dylan’s current volume. 22:08 – Why you need to be involved in every real estate meetup in your local area. 25:12 – Strategies for investing and wholesaling in 2019. 29:56 – The best advice for new real estate investors. 33:11 – Tang Wynn’s story – Over 100 deals a year without cold calling or direct mail. 36:12 –  Dylan’s “Why” behind what he does. ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Save your spot for our free 2019 EPIC Planning Call! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

The 6 Rules of High-converting Real Estate Landing Pages

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Your real estate landing pages could be costing you $10,000, $20,000, $50,000. That’s only one lost deal. Relative to other popular 21st century industries (e-commerce, info product selling, affiliate marketing, etc) real estate is unforgiving. In many of those other industries, one lost deal might amount to $10 or $1,000 lost. But in real estate, players tackle each other on the pavement… Without knee pads… Or helmets… Or teeth guards… You get the point – one lost deal hurts. And it hurts bad. But, that also means that one gained deal has an equally massive impact. And the fewer deals you lose to savvy market competitors, the more deals you gain. In other words, you can turn that lost-deal dilemma into massive cash flow by transforming your real estate landing pages from an underperforming duds into a visitor-converting machine. This is exactly why I’m going to show you how to optimize your real estate landing pages for conversion. Follow these rules in your own market. But first, a quick note about why your website isn’t converting as you want it to (the answer is simpler than you think). What are Real Estate Landing Pages? A real estate landing page is a standalone page, created specifically for a marketing campaign. It’s where a buyer, seller, or partner “lands” after they click on a link in ads, emails, or possibly organic SEO rankings. The anatomy of a real estate landing page is pretty simple.  You might be thinking: Is there a specific design that always works the best? How can we tell if a landing page is really working well? What do I use to build my own real estate lead pages? First, no, there isn’t a specific design that always works the best.  What works really well for your real estate business and your market may not work as well as another design (or message) on another real estate website.  But, there are elements that usually work well. A clear and concise headline at the top of the page A short description of what they’re about to get in exchange for their email address A few bullet points listing out benefits of what they’ll get when they “opt-in” An opt-in (a box where people can put their information in and submit it to you) Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos. Definitely test the video versus just the text with no video because you might find the one with just the text converts works better. Are Your Real Estate Landing Pages Missing the Mark? Someone arrives on your website… Let’s imagine that they’re your ideal client. They need the service you offer, they’re motivated, and they’re just looking for the right person to work with. After all, selling or buying a home is a big decision and they don’t want to make a mistake. So they’re browsing around your website. One of two things will happen in the end. They’ll leave your website and find someone else to work with. They’ll work with you. Those are the only two options. Assuming that this person needs your service, they’re going to work with someone. Only one question remains to be answered, then… Will that someone be you? Or will it be your competitor? How will that person make a decision? Well, someone who needs your service – a motivated buyer or seller – is going to ask only a single question: Why should I work with you? That is the same question that builds empires… And topples monopolies… For instance, as Forbes reports… “45% [of consumers] said they have found something … Continued

How Many Backlinks Does it Take to Start Ranking Your Real Estate Website in Google?

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You’re working to build backlinks to your real estate website… But after a few successes, you’re still not seeing an impact. You’re starting to wonder, “How many backlinks does it take to rank my real estate website in Google?” After all, you’re busy building a business and you don’t have loads of time to guest blog for backlinks. You have better, more important things to do. Still, it would be nice to outrank your competition on page 1 with some well-placed backlinks. That’d mean passive traffic, high-quality leads, and less work/money to generate results. Problem is, the way you’re building backlinks isn’t all that efficient and you’re not seeing the light at the end of the tunnel – which makes you wonder, “Will this ever work?” That’s why I’m going to give you a general idea for how many backlinks you’ll need to start outranking your competition and then I’ll show you some quick, easy ways to build backlinks. Let’s get started. How Many Backlinks do you Need to Outrank your Competition? While I’d love to answer that question with a specific number of backlinks… I can’t. The answer depends on how many backlinks your competitors are building, your existing domain authority, your competitor’s domain authority, your overall SEO strategy, the quality of the backlinks you build, and a whole slew of other factors. Having said that, though, there are a few things you should know about SEO in general when trying to increase your rankings with backlinks. First off, the higher your current domain authority, the more difficult it is to increase your SEO power. (Image Source) The same goes for where you’re currently ranking for your target keyword phrase. (Image Source) This just means that the more SEO authority you have, the harder it is to increase that authority with backlinks. In the beginning, one or two high-quality backlinks might increase your domain authority and rankings significantly. As your website becomes more established, though, the competition gets increasingly fierce. Of course, that also depends on how competitive your market is. A friend and I put up a Carrot real estate investor website in Klamath Falls, Oregon – a low-competition market – and in just a week, the website was ranking 6th on the first page without us doing anything. Since you’re reading this, I’m going to assume that didn’t happen in your market. Which means you’ll need to put some energy into building quality backlinks. But here’s the thing… Not All Backlinks are Created Equal Some backlinks are more powerful than others. And these are the factors that determine how impactful any given backlink is on your rankings. Anchor Text Anchor text is the hyperlinked words that a backlink sits upon. (Image Source) Why is that important? Because Google factors in anchor text when determining what the linked-to page is about and in determining how relevant your page is to the phrase you’re trying to rank for. For instance, a backlink with anchor text that says, “Sell your home fast” would have a more positive impact on your rankings than anchor text that says “the market is healthy right now” or something else vague and irrelevant to your target keyword phrase. When building backlinks, try to get anchor text that is relevant to the keyword phrase you’re trying to rank for. Domain Authority The domain authority and page authority of the page where you receive a backlink from helps determine how impactful that backlink is on your own domain authority. The higher the domain authority of the website you received a backlink from, the bigger impact it’ll have your website. What is domain authority? It’s the general score (1-100) … Continued

Unlock Success: 14 Advanced Real Estate Facebook Ads in 2025

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The real estate marketing world changed in 2024 with increased enforcement of the Telephone Consumer Protection Act or the Application-to-Person 10-Digit Long Code (A2P 10DLC) regulations introduced to enhance transparency and reduce spam. In 2025, Facebook Ads for real estate will remain a powerful tool for grabbing attention and leaving a lasting impact on potential clients. This blog post dives into 14 examples of inspiring real estate Facebook Ads examples for 2024, spotlighting the latest trends and creative approaches that confidently set the industry standard. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Learn The TRUTH About How Any Real Estate Investor Can Find Leads Online And Avoid Wasting Thousands Of Dollars 14 Advanced Real Estate Facebook Ads in 2025 Jump to each ad example: Real Estate Facebook Ads – Personalized Dynamic Ads: The concept of Personalized Dynamic Ads goes beyond traditional static advertisements, offering a dynamic and tailored experience for potential buyers by showcasing content uniquely relevant to each individual. Personalized Dynamic Ads leverage user data and behavior to deliver content that resonates with each viewer personally. This is achieved through real-time customization of ad elements, ensuring that the right properties are showcased to the right audience at the right time. Dynamic Ad Components: Benefits for Real Estate Agents and Investors: Unlike static ads, personalized dynamic ads can feature a variety of dynamic components, including: Implementation Tips: Real Estate Facebook Ads – Emotive Storytelling Through Cinemagraphs: In the world of digital storytelling, real estate marketers are turning to an enchanting visual medium: cinemagraphs. Combining the dynamism of video with the subtlety of photography, cinemagraphs are captivating and emotive, making them an increasingly popular choice for conveying the unique stories behind real estate properties. Why Cinemagraphs Matter: Strategic Implementation: Benefits for Real Estate Agents and Investors: Implementation Tips: Real Estate Facebook Ads – AI-Powered Chatbots for Instant Engagement: In an era where instant communication is the norm, real estate marketers increasingly turn to AI-powered chatbots to facilitate immediate engagement and enhance customer interactions. These intelligent bots are reshaping how real estate professionals connect with potential clients by providing instant responses, valuable information, and a personalized experience. AI-powered chatbots leverage natural language processing (NLP) and machine learning algorithms to understand and respond to user queries in real time. This technology revolutionizes customer interactions in the real estate industry by offering instantaneous engagement, 24/7 availability, and valuable insights. Key Features and Benefits: Strategic Implementation: Implementation Tips: Real Estate Facebook Ads – Virtual Property Tours: As technology advances, virtual tours have become a powerful tool in the real estate industry, revolutionizing how potential buyers explore and experience properties. Virtual property tours provide an immersive and interactive experience, allowing users to enter a property virtually, examine its features, and envision their future living space. Key Features and Benefits: Strategic Implementation: Implementation Tips: Real Estate Facebook Ads – Neighborhood Guide Ads: Adapt to the evolving needs of your audience, ensuring that the information provided remains relevant and valuable. Strategic Implementation: Implementation Tips: GIF-based Teasers for Property Launches: GIF-based teasers have emerged as a creative and attention-grabbing strategy, particularly for generating excitement around property launches. This innovative approach leverages the engaging nature of GIFs to provide a sneak peek into a new property, creating anticipation and sparking interest among potential buyers. Key Features and Benefits: Strategic Implementation: Implementation Tips: Real Estate Facebook Ads – Time-Limited Offers: The incorporation of Time-Limited Offers has proven to be a potent strategy for driving urgency and motivating potential buyers to take swift action. This real estate Facebook Ads approach involves … Continued

Content Marketing for Real Estate Agents | Crafting a Niche Report [Agent Whiteboard Series]

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Video Transcription Excellent, so by now you’ve picked your niches, you’ve nailed your core values and your mission, you know which locations you’re helping serve your buyers and your sellers. Now here’s the fun part, we’ve already created those initial videos, now we get to go out there and do our business and document some of the things that we’re doing. One reason that reality shows on TLC and HDTV, have really blown up over the past decade is that people are interested in what people do for work, and your business is no different. People are really interested in what you do for business. People love to see homes, people love to explore their area and they would love to follow you doing that. I’m going to give you a few tips on what you can do on the weekly to daily basis, just with your cell phone to continually stay in front of your prospects, in front of your community to add value and build a relationship and build a connection, build trust, build honesty with them, just through regular content, showing them what you’re already doing in business. Creating Weekly and Monthly Content Pillars There are a couple of different things I want you to do. I want you to write down on a piece of paper right now, weekly and then monthly and I want you to create these weekly and monthly content pillars. This isn’t hard, this is literally less than 30 minutes a week is all it’s going to take you and less than 30 minutes a month for the monthly. So this isn’t hard, this is a couple of hours a month is all. Every single person watching this has a couple of hours a month and if you don’t, you’re going to have a lot more time in two years to do whatever you want to do because you’re probably going to be out of business. I don’t want you to be out of business, so we’re going to help you guys stay in business. Weekly Content So, on the weekly basis, that weekly cadence is what I call on the job content. That’s the stuff where you’re answering questions that people commonly have about that type of property or that area. You’re addressing objections that you see come up quite a bit, you might be showing some interesting stuff because people like to see fun interesting stuff when they’re scrolling down Facebook or looking on Instagram, or YouTube. You need to show some action. People want to see interesting things that are moving and I’m not just talking about you moving around the camera, I’m talking about one time you’re in the car doing it, another time you’re out there at a property with the client, another time you’re sitting in your office. So move locations because it’s interesting and people are going to start to really look forward to your videos and look forward to your content coming out. On the weekly basis, once again, it’s on the job stuff. Again, I’m out at a river home and I keep on using this example because it’s such a good one, but what are the questions or objections that pop up with someone who’s looking to buy a home on the river? It’s probably not going to be a cheap house, so there’s a big financial stake there. So you have to look at, “Well shoot, I know river homes so well,” the water situation’s always something that trips people up. Most people who’ve never bought a river home never know … Continued

EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

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Listen to the CarrotCast Podcast and Subscribe Below! I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are. So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling. He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together. And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it. Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast. Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States! 2:15 –  Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations. 4:50 –  What his company looks like right now: Team and deal volume. 10:30 –  From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing. 16:15 –  He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal. 17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014. 19:45 – RJ’s vision as an entrepreneur and how that has changed over time. 20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones. 29:00 … Continued