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  • Unlock Success: 14 Advanced Real Estate Facebook Ads in 2025

    Unlock Success: 14 Advanced Real Estate Facebook Ads in 2025

    The real estate marketing world changed in 2024 with increased enforcement of the Telephone Consumer Protection Act or the Application-to-Person 10-Digit Long Code (A2P 10DLC) regulations introduced to enhance transparency and reduce spam.

    In 2025, Facebook Ads for real estate will remain a powerful tool for grabbing attention and leaving a lasting impact on potential clients.

    This blog post dives into 14 examples of inspiring real estate Facebook Ads examples for 2024, spotlighting the latest trends and creative approaches that confidently set the industry standard.

    Learn The TRUTH About How Any Real Estate Investor Can Find Leads Online And Avoid Wasting Thousands Of Dollars

    14 Advanced Real Estate Facebook Ads in 2025

    Jump to each ad example:

    Real Estate Facebook Ads – Personalized Dynamic Ads:

    The concept of Personalized Dynamic Ads goes beyond traditional static advertisements, offering a dynamic and tailored experience for potential buyers by showcasing content uniquely relevant to each individual.

    Personalized Dynamic Ads leverage user data and behavior to deliver content that resonates with each viewer personally. This is achieved through real-time customization of ad elements, ensuring that the right properties are showcased to the right audience at the right time.

    Dynamic Ad Components:

    • Property Recommendations: Tailoring the ad content to showcase properties that align with the viewer’s preferences, previous interactions, and search history.
    • Pricing and Offers: Displaying real-time pricing updates, special offers, or personalized discounts based on user behavior and engagement.
    • Location-Based Information: Incorporating local amenities, schools, and attractions specific to the viewer’s location or the location of their previous property searches.
    • Call-to-Action Variations: Customizing the call-to-action (CTA) based on the user’s stage in the buyer’s journey, whether scheduling a tour, requesting more information, or making an offer.

    Benefits for Real Estate Agents and Investors:

    Unlike static ads, personalized dynamic ads can feature a variety of dynamic components, including:

    • Increased Relevance and Engagement: Personalized dynamic ads significantly increase relevance by tailoring ad content to individual preferences. This, in turn, boosts user engagement as viewers are more likely to interact with content that aligns with their specific interests.
    • Higher Conversion Rates: The dynamic nature of these ads allows real estate professionals to showcase a variety of properties or highlight specific features based on what is most likely to resonate with each viewer. This targeted approach contributes to higher conversion rates.
    • Enhanced User Experience: Personalized dynamic ads create a more seamless and enjoyable user experience. Potential buyers feel that the content is curated specifically for them, enhancing their perception of the brand and increasing the likelihood of positive interactions.

    Implementation Tips:

    • Utilize advanced analytics for marketing tools to gather and analyze user data effectively.
    • Collaborate with digital marketing experts to implement dynamic ad strategies across various platforms.
    • A/B tests different dynamic components to fine-tune ad performance and maximize results.

    Real Estate Facebook Ads – Emotive Storytelling Through Cinemagraphs:

    In the world of digital storytelling, real estate marketers are turning to an enchanting visual medium: cinemagraphs. Combining the dynamism of video with the subtlety of photography, cinemagraphs are captivating and emotive, making them an increasingly popular choice for conveying the unique stories behind real estate properties.

    Why Cinemagraphs Matter:

    • Extended Engagement: Unlike static images, cinemagraphs encourage prolonged engagement as viewers are captivated by the subtle, mesmerizing movements. This extended interaction provides more time for the property’s unique features to leave a lasting impression.
    • Differentiation in a Crowded Market: Standing out is essential in a saturated real estate market. Cinemagraphs offer a visually distinct and innovative way to showcase properties, differentiating your brand and listings from the competition.

    Strategic Implementation:

    • Highlight Unique Features: Use cinemagraphs to draw attention to the distinctive features of a property. Whether it’s a cozy fireplace, panoramic views, or a tranquil backyard, cinemagraphs can emphasize these elements in a visually compelling manner.
    • Create Atmosphere: Cinemagraphs excel at creating a specific atmosphere or mood. Whether you want to convey a sense of luxury, relaxation, or excitement, the subtle movements in cinemagraphs can evoke the desired emotional response.
    • Storytelling Narratives: Craft visual narratives for your properties. Cinemagraphs allow you to tell a story, guiding viewers through different spaces and creating a cohesive narrative showcasing a home’s flow and character.

    Benefits for Real Estate Agents and Investors:

    • Memorable Impressions: Cinemagraphs leave a lasting impression on viewers. The combination of motion and stillness creates a memorable visual experience that can influence perceptions and decisions.
    • Increased Social Media Engagement: On social media platforms where visual content reigns supreme, cinemagraphs stand out in crowded feeds. The engaging nature of cinemagraphs can boost social media engagement and encourage users to share your content.
    • Versatility Across Platforms: Cinemagraphs can be incorporated into various marketing channels, including websites, social media, email campaigns, and digital advertisements. Their versatility makes them a valuable asset in a comprehensive marketing strategy.

    Implementation Tips:

    • Collaborate with professional photographers and videographers experienced in cinemagraph creation. Focus on subtle, natural movements that enhance the property’s ambiance without distracting from its key features. A/B test different cinemagraphs to gauge audience preferences and optimize engagement.

    Real Estate Facebook Ads – AI-Powered Chatbots for Instant Engagement:

    In an era where instant communication is the norm, real estate marketers increasingly turn to AI-powered chatbots to facilitate immediate engagement and enhance customer interactions. These intelligent bots are reshaping how real estate professionals connect with potential clients by providing instant responses, valuable information, and a personalized experience.

    AI-powered chatbots leverage natural language processing (NLP) and machine learning algorithms to understand and respond to user queries in real time. This technology revolutionizes customer interactions in the real estate industry by offering instantaneous engagement, 24/7 availability, and valuable insights.

    Key Features and Benefits:

    • Instant Response: One of the primary advantages of AI-powered chatbots is their ability to respond immediately to user inquiries. This ensures that potential clients receive timely information, fostering a positive user experience and reducing the risk of losing leads due to delayed responses.
    • 24/7 Availability: Unlike human agents, chatbots don’t need breaks or sleep. They offer round-the-clock availability, catering to users’ needs in different time zones or those browsing properties outside regular business hours.
    • Personalized Interactions: Advanced AI algorithms enable chatbots to personalize interactions based on user data. Chatbots can offer tailored recommendations, property suggestions, and relevant information by analyzing previous interactions, browsing history, and preferences, creating a more engaging and personalized experience.
    • Lead Qualification: Chatbots can efficiently qualify leads by asking relevant questions and gathering essential information. This streamlines the lead qualification process and helps human agents focus on high-priority leads, ultimately improving conversion rates.
    • Appointment Scheduling: Some AI-powered chatbots are equipped with the capability to schedule property viewings, consultations, or virtual tours. This seamless integration simplifies the process for potential buyers, enhancing convenience and efficiency.

    Strategic Implementation:

    • Integration with Platforms: Integrate chatbots into your website, social media platforms, and messaging apps to meet potential clients where they are most active. This omnichannel approach ensures a consistent and accessible user experience.
    • Natural Language Understanding: Enhance chatbot capabilities by investing in natural language understanding technology. This allows chatbots to comprehend user inquiries, even if they are phrased in various ways, improving the overall user experience.
    • Data Security Measures: Implement robust data security measures to protect sensitive information shared through the chatbot. Building trust with users is crucial for the success of AI-powered chatbots in real estate.

    Implementation Tips:

    • Regularly update the chatbot’s knowledge base to keep information current and relevant.
    • Monitor user interactions to identify areas for improvement and refine the chatbot’s responses over time.
    • When more complex queries arise, provide a seamless transition from the chatbot to human agents.

    Real Estate Facebook Ads – Virtual Property Tours:

    As technology advances, virtual tours have become a powerful tool in the real estate industry, revolutionizing how potential buyers explore and experience properties. Virtual property tours provide an immersive and interactive experience, allowing users to enter a property virtually, examine its features, and envision their future living space.

    Key Features and Benefits:

    • Immersive Exploration: Virtual property tours provide an immersive experience beyond traditional images or videos. Potential buyers can virtually explore every nook and cranny of a property, gaining a realistic sense of its layout, design, and overall ambiance.
    • Remote Property Viewing: Virtual property tours revolutionize remote property viewing, which is especially beneficial for out-of-town buyers or those unable to attend physical showings. This innovation in a globalized market empowers individuals to explore and evaluate properties from the comfort of their current location.
    • Enhanced Engagement: Virtual tours provide a higher engagement level than traditional media. Users actively participate in the exploration, deciding where to go and what features to focus on, leading to a more memorable and impactful experience.
    • Time and Cost Savings: Virtual property tours can save time and resources for real estate professionals and potential buyers. Instead of traveling to multiple properties, users can narrow their choices through virtual tours, making the property selection process more efficient.

    Strategic Implementation:

    • Professional Virtual Content Creation: Engage virtual content creators or agencies specializing in real estate virtual tours to ensure high-quality, immersive experiences. Professional content can significantly enhance the visual appeal and effectiveness of virtual tours.
    • Cross-Platform Accessibility: Ensure that your virtual tours are accessible across various platforms, including using VR headsets, smartphones, and desktops. This ensures a broader reach and accommodates users with different devices.
    • Integration with Online Platforms: Embed virtual tours into your website, property listings, and social media platforms to maximize exposure. Seamless integration allows potential buyers to access virtual tours effortlessly and enhances the overall online presence of your listings.

    Implementation Tips:

    • Provide clear instructions for users on how to access and navigate virtual tours.
    • Regularly update virtual content to reflect any changes in the property, ensuring accuracy for potential buyers.

    Real Estate Facebook Ads – Neighborhood Guide Ads:

    Adapt to the evolving needs of your audience, ensuring that the information provided remains relevant and valuable.

    Strategic Implementation:

    • Highlight Key Features: Strategically showcase the key features of each neighborhood, emphasizing factors like schools, parks, safety, and local culture.
    • Targeted Audience: Use real estate Facebook ads targeting features to reach potential buyers specifically interested in certain neighborhoods, ensuring your guides reach the most relevant audience.

    Implementation Tips:

    • Interactive Elements: Incorporate interactive elements such as maps, videos, and quizzes to make your guides more engaging and memorable.
    • Community Involvement: Collaborate with local businesses and residents to enhance the authenticity and credibility of your neighborhood guides.

    GIF-based Teasers for Property Launches:

    GIF-based teasers have emerged as a creative and attention-grabbing strategy, particularly for generating excitement around property launches. This innovative approach leverages the engaging nature of GIFs to provide a sneak peek into a new property, creating anticipation and sparking interest among potential buyers.

    Key Features and Benefits:

    • Visual Appeal and Engagement: GIFs are inherently attention-grabbing due to their dynamic nature. GIF-based teasers capitalize on this visual appeal to quickly capture the audience’s attention and keep them engaged during the brief animation.
    • Storytelling in Motion: GIFs enable real estate marketers to tell a concise visual story. Whether highlighting the exterior aesthetics, interior design elements, or the property’s surroundings, these short animations provide a narrative in a format that is easy to consume and share.
    • Creating Buzz for Property Launches: GIF-based teasers are particularly effective in building anticipation for upcoming property launches. By offering tantalizing glimpses of what’s to come, these teasers create a sense of excitement and encourage potential buyers to stay tuned for the full property reveal.
    • Social Media Shareability: GIFs are highly shareable on social media platforms. Their short and captivating format makes them ideal for sharing across various channels, amplifying the reach of property teasers and increasing the likelihood of virality within online communities.

    Strategic Implementation:

    • Highlight Unique Features: Use GIF-based teasers to showcase the distinctive features of a property. This could include panoramic views, state-of-the-art amenities, or architectural details that set the property apart from others in the market.
    • Countdown to Launch: Incorporate GIF teasers into a countdown campaign before the property launch. Each teaser can reveal a different aspect of the property, creating a sense of anticipation and encouraging potential buyers to mark their calendars for the official unveiling.
    • Cross-Platform Promotion: Share GIF-based teasers across various platforms, including social media, email newsletters, and property listing websites. Consistent cross-platform promotion ensures maximum visibility and engagement.

    Implementation Tips:

    • Keep GIFs short and snappy, focusing on key selling points.
    • Ensure that GIFs align with the overall branding and messaging for the property.
    • Monitor engagement metrics to gauge the effectiveness of GIF-based teasers.

    Real Estate Facebook Ads – Time-Limited Offers:

    The incorporation of Time-Limited Offers has proven to be a potent strategy for driving urgency and motivating potential buyers to take swift action. This real estate Facebook Ads approach involves presenting limited-time opportunities, incentives, or exclusive deals to create a sense of scarcity and prompt quicker decision-making among prospective property investors or homebuyers.

    Key Features and Benefits:

    • Urgency and Scarcity: The primary benefit of time-limited offers is their ability to instill a sense of urgency and scarcity. By setting a deadline, real estate marketers create a compelling reason for potential buyers to act promptly to secure exclusive benefits or savings.
    • Faster Decision-Making: The time constraint associated with exclusive offers accelerates decision-making. Prospective buyers are more likely to expedite their evaluations, negotiations, and ultimately, their purchasing decisions to take advantage of the limited-time benefits.
    • Enhanced Perceived Value: Limited-time offers contribute to the perceived value of a property. Buyers recognize that these exclusive deals are time-sensitive and may not be available in the future, adding a layer of exclusivity and attractiveness to the investment opportunity.
    • Lead Generation and Conversion: The sense of urgency generated by time-limited offers can stimulate increased lead generation and higher conversion rates. Potential buyers who might have been on the fence may be more inclined to act decisively to secure the exclusive benefits.

    Strategic Implementation:

    • Clear Communication: Communicate the terms and benefits of the time-limited offer. Transparency is key to building trust and ensuring that potential buyers fully understand the value they stand to gain within the specified timeframe.
    • Multi-Channel Promotion: Promote time-limited offers across various marketing channels. This includes leveraging social media, email marketing, website banners, and property listings to reach a broader audience and maximize visibility.
    • Align with Property Features: Ensure the exclusive offer aligns with the property’s unique features and selling points. This creates a cohesive marketing message and reinforces the value proposition for potential buyers.

    Implementation Tips:

    • Use compelling and visually appealing graphics to highlight the exclusivity and limited duration of the offer.
    • Provide a clear and easily accessible call-to-action, guiding potential buyers on how to take advantage of the exclusive offer.
    • Monitor and analyze the performance of the time-limited offer to inform future marketing strategies.

    Real Estate Facebook Ads – Testimonials:

    Testimonials have acted as a compelling and authentic strategy to build trust, showcase client satisfaction, and humanize the buying or selling experience. This approach captures satisfied clients’ heartfelt stories and positive experiences through written or video testimonials, providing potential buyers with genuine insights into the real estate journey.

    Key Features and Benefits:

    • Authenticity and Trust-Building: Testimonials convey authenticity and sincerity that written testimonials may not fully capture. Seeing and hearing real clients share their positive experiences builds trust and credibility, as potential buyers can connect emotionally with the stories.
    • Humanizing the Experience: Testimonials humanize the real estate experience by putting a face and voice to the client’s stories. This personal touch helps potential buyers relate to the experiences of others, making the prospect of working with the showcased real estate professional more relatable and appealing.
    • Showcasing Diverse Experiences: A testimonial can showcase diverse client experiences. From first-time homebuyers to property investors, each testimonial can highlight different aspects of the real estate journey, resonating with a broader audience and addressing various concerns or considerations.
    • Differentiating Your Brand: In a competitive market, a testimonial can differentiate your brand by allowing satisfied clients to become advocates for your services. Positive client stories serve as powerful endorsements, setting your real estate agency apart and attracting potential clients who value the experiences of their peers.

    Strategic Implementation:

    • Varied Client Profiles: Include diverse clients in your testimonial to appeal to a broad audience. This could encompass different demographics, property types, and real estate needs to demonstrate the versatility and expertise of your services.
    • Compelling Storytelling: Encourage clients to share their satisfaction and journey with your real estate agency. Compelling storytelling enhances the emotional impact of the videos, making them more memorable and relatable.
    • Professional Production: When using video, invest in professional video production to ensure high-quality visuals, clear audio, and a polished presentation. Well-produced testimonial videos reflect positively on your brand and contribute to a more impactful viewing experience.

    Implementation Tips:

    • Obtain consent from clients before featuring their stories in testimonials.
    • Use snippets or highlights from the testimonial across various marketing channels for increased visibility.
    • Regularly update your testimonials with new client stories to keep the content fresh and relevant.

    Real Estate Facebook Ads – Offering a Free Home Valuation:

    Real estate Facebook Ads are a potent tool for investors and agents. Among the myriad strategies available, one that consistently proves impactful is the “Offer a Free Home Valuation” Ads. In this segment, we explore the significance of leveraging this approach to enhance your real estate advertising efforts.

    facebook ads for real estate - home value report

    Key Features and Benefits:

    • Client Engagement: Initiate meaningful conversations with homeowners by offering them a valuable service – a complimentary assessment of their home’s market value.
    • Lead Generation: Capture leads effortlessly as interested homeowners willingly provide their details in exchange for the free home valuation.

    Strategic Implementation:

    • Clear Call-to-Action: Ensure your Ads have a clear and compelling call-to-action, guiding homeowners on how to avail of the free home valuation and encouraging immediate interaction.
    • Targeted Audience: Use Facebook’s targeting features to focus on homeowners within specific demographics or geographic locations, optimizing your reach and relevance.

    Implementation Tips:

    • Provide Transparency: Communicate the process of the free home valuation to build trust and encourage more homeowners to take advantage of the offer.
    • Follow-Up: Develop a follow-up strategy to nurture leads generated through these Ads, converting them into potential clients over time.

    Real Estate Facebook Ads – Localized Hyper-Targeting:

    Adopting Localized Hyper-Targeting allows professionals to refine their outreach efforts and connect with potential clients at a hyper-local level. This approach leverages advanced data analytics and geotargeting technologies to tailor marketing campaigns precisely, ensuring that messages resonate with specific audiences in localized areas.

    Key Features and Benefits:

    • Precision in Audience Segmentation: Localized Hyper-Targeting allows real estate professionals to segment their target audience precisely. By considering factors such as neighborhood demographics, income levels, and property preferences, marketers can tailor messages to specific subsets of potential clients.
    • Personalized Content: Tailoring content to the unique characteristics of a local area ensures that marketing messages resonate with the intended audience. From highlighting nearby amenities to addressing community-specific interests, personalized content enhances engagement and establishes a more meaningful connection with potential buyers.
    • Enhanced Relevance and Engagement: Hyper-targeting ensures that marketing messages are relevant and timely. By addressing individuals’ specific needs and interests in a localized context, real estate professionals can significantly boost engagement and capture the attention of potential clients more effectively.
    • Optimized Ad Spend: Localized Hyper-Targeting optimizes advertising budgets by focusing resources on specific geographic areas with higher conversion potential. This ensures that marketing efforts are directed towards audiences more likely to be interested in the featured properties, maximizing the return on investment.

    Strategic Implementation:

    • Utilize Geotargeting Technologies: Leverage tools to pinpoint specific locations and tailor marketing messages accordingly. This includes utilizing GPS data, IP addresses, and other location-based technologies to identify and target potential clients in real time.
    • Data Integration: Integrate local market data, demographics, and property information to understand the target area comprehensively. The more data available, the more precise the hyper-targeting strategy can be in addressing the unique needs of a particular locality.
    • Adapt Campaigns to Local Nuances: Consider the unique characteristics of each neighborhood or community when crafting marketing campaigns. Whether emphasizing school quality, nearby parks, or cultural attractions, adapting campaigns to local nuances enhances their effectiveness.

    Implementation Tips:

    • Regularly update and refine localized targeting parameters based on changing market dynamics.
    • Utilize analytics tools to measure the performance of localized hyper-targeted campaigns and adjust strategies accordingly.
    • Stay informed about local events, developments, and trends to continuously align marketing efforts with the evolving needs of specific neighborhoods.

    Real Estate Facebook Ads – Behind-the-Scenes Sneak Peeks:

    Incorporating behind-the-scenes sneak peeks in your real estate Facebook Ads allows professionals to provide an insider’s view into the intricacies of property listings and the real estate process. This innovative approach goes beyond traditional marketing by offering potential buyers a glimpse behind the curtain, fostering transparency, and creating a more engaging and personal connection.

    Key Features and Benefits:

    • Transparency and Authenticity: Behind-the-scenes sneak peeks foster transparency by allowing potential buyers to see the effort and care invested in presenting a property. This authenticity builds trust and credibility, which is vital to establishing positive client relationships.
    • Engagement Through Storytelling: Sharing behind-the-scenes content allows real estate professionals to tell compelling stories. From the initial stages of property preparation to the final touches before a listing goes live, each step becomes a narrative that engages potential buyers and piques their curiosity.
    • Showcasing Expertise: Behind-the-scenes sneak peeks allow real estate professionals to showcase their expertise. From discussing design choices to explaining market trends, these peeks can highlight the knowledge and skills that set a real estate professional apart.
    • Building Anticipation: Offering a behind-the-scenes look builds anticipation among potential buyers. It creates a sense of exclusivity and involvement, encouraging individuals to stay engaged with the property listing and follow its journey from preparation to market debut.

    Strategic Implementation:

    • Capture Key Moments: Document critical moments in the property preparation process, from staging and photography sessions to discussions with clients or property owners. These moments humanize the experience and provide valuable insights into the investment in presenting a property.
    • Utilize Video Content: Video is a powerful medium for behind-the-scenes content. Visual storytelling enhances the impact of behind-the-scenes peeks, whether through short clips on social media or more extended videos on property listings.
    • Engage with Your Audience: Encourage interaction and engagement by inviting potential buyers to ask questions or share their thoughts during behind-the-scenes content releases. This two-way communication builds a sense of community and involvement.

    Implementation Tips:

    • Be consistent in sharing behind-the-scenes content to maintain audience interest.
    • Use behind-the-scenes peeks to highlight the unique features of a property and its distinct selling points.
    • Monitor audience feedback and adjust behind-the-scenes content based on what resonates most with your target demographic.

    Real Estate Facebook Ads – Market Insights:

    Market Insights have emerged as a strategic and engaging approach, enabling professionals to gather valuable market insights while fostering interaction with their audience.

    Key Features and Benefits:

    • Audience Engagement: Market insights involve the audience in the real estate conversation. Real estate professionals can build community by encouraging participation and interaction, keeping potential buyers and sellers engaged with their brand.
    • Real-Time Feedback: Unlike traditional market research methods, interactive polls provide real-time feedback. This immediacy allows real estate professionals to stay agile and responsive to changing market dynamics, adapting their strategies based on the most up-to-date insights.
    • Enhanced Personalization: Market insights enable real estate professionals to personalize their approach. By knowing the preferences of their audience, professionals can offer more relevant content, property suggestions, and services, enhancing the overall customer experience.

    Strategic Implementation:

    • Define Clear Objectives: Whether gauging interest in specific property features or understanding market sentiment, having a clear goal ensures that the market insights are meaningful and actionable.
    • Promote Across Channels: Promote market insights across various channels, including social media, email newsletters, and your website. Utilize the reach of different platforms to maximize participation and gather insights from a diverse audience.

    Implementation Tips:

    • Keep market insights and easy participation to encourage higher engagement.
    • Share insights from polls with your audience, demonstrating transparency and creating a feedback loop.
    • Review and update topics to align with market dynamics and audience interests.

    Real Estate Facebook Ads – Ephemeral Stories for Property Highlights:

    Ephemeral stories involve sharing multimedia content—such as images and videos—accessible for a limited time, typically 24 hours. When applied to real estate marketing, Ephemeral Stories provides a platform for professionals to showcase key features, behind-the-scenes footage, and other property highlights in a visually appealing and temporary format.

    Key Features and Benefits:

    • Foster a Sense of Urgency: The temporary nature of Ephemeral Stories creates a sense of urgency among viewers. Potential buyers are motivated to engage with the content promptly, ensuring they don’t miss out on exclusive property highlights or time-sensitive information.
    • Visual Appeal: Ephemeral Stories capitalize on the visual appeal of images and videos to convey property highlights in a captivating way. The dynamic nature of stories allows for a more immersive and interactive experience, enhancing the overall impact of the showcased content.
    • Highlight Unique Features: Ephemeral Stories are ideal for spotlighting specific features of a property, whether it’s a breathtaking view, a luxurious amenity, or a unique architectural detail. The temporary nature of the content makes these features stand out, encouraging potential buyers to take notice.
    • Encourage Engagement: Viewers can actively engage with Ephemeral Stories through reactions, comments, and direct messages. This interactive element fosters engagement and allows real estate professionals to directly communicate with potential buyers, answering questions or providing additional information in real time.

    Strategic Implementation:

    • Curate Compelling Visuals: Invest time in curating visually appealing images and videos that showcase a property’s most attractive and unique aspects. High-quality visuals contribute to the overall allure of Ephemeral Stories.
    • Create a Story Narrative: Develop a narrative for each Ephemeral Story to guide viewers through the property highlights. This could include a virtual tour, highlighting specific rooms, or providing insights into the lifestyle associated with the property.
    • Utilize Story Features: Leverage the features available within ephemeral story platforms, such as polls, quizzes, or swipe-up links for additional information. These features enhance interactivity and allow potential buyers to engage with the content actively.

    Implementation Tips:

    • Promote Ephemeral Stories across multiple platforms, including social media and messaging apps, to maximize visibility.
    • Use captions and overlays to provide context and additional information about the property highlights.
    • Monitor engagement metrics to assess the effectiveness of Ephemeral Stories and refine future content accordingly.

    Real Estate Facebook Ads – Highlight Recently Sold Listings

    One particularly impactful approach is the “Highlight recently sold listings” real estate Facebook Ads, a powerful narrative that encapsulates success and fosters trust among potential clients.

    Recently sold listings Ads go beyond showcasing properties—they tell a story of triumph, illustrating the dedication and proficiency of real estate professionals. These Ads serve as a visual testament to success, showcasing recently closed deals that exemplify expertise in the industry.

    Key Features and Benefits:

    • Visual Storytelling: Leverage the storytelling power of visuals to engage your audience emotionally and convey the diversity of your successful transactions.
    • Trust and Credibility: Establish trust by presenting a transparent track record of recently sold properties, reinforcing your credibility as a reliable and successful real estate professional.

    Strategic Implementation:

    • Diversity in Showcase: Strategically showcase various properties to cater to different preferences and demographics, expanding your reach and relevance.
    • Targeted Placement: Place your Ads strategically on Facebook to reach the right audience. Utilize the platform’s targeting features to maximize visibility and engagement.

    Implementation Tips:

    • Stay Current: Regularly update the recently sold listings showcased in your ads to reflect the dynamic nature of the market.
    • Encourage Engagement: Foster community by encouraging audience interaction through comments and inquiries, building trust and credibility.

    Conclusion:

    As we venture further into 2025, the real estate landscape continues to evolve, and these 14 inspiring Facebook Ad examples showcase the innovative and creative approaches defining the industry.

    By incorporating the latest technologies, embracing inclusivity, and staying attuned to market trends, real estate professionals can leverage Facebook ads to engage their audience, drive conversions, and stand out in a competitive market.

    Stay inspired, stay adaptive, and watch as your real estate Facebook ads significantly impact the year ahead.

  • Content Marketing for Real Estate Agents | Crafting a Niche Report [Agent Whiteboard Series]

    Content Marketing for Real Estate Agents | Crafting a Niche Report [Agent Whiteboard Series]

    Content Marketing for Real Estate Agents | Creating a Niche Report to Build Credibility

    Video Transcription

    Excellent, so by now you’ve picked your niches, you’ve nailed your core values and your mission, you know which locations you’re helping serve your buyers and your sellers. Now here’s the fun part, we’ve already created those initial videos, now we get to go out there and do our business and document some of the things that we’re doing.

    One reason that reality shows on TLC and HDTV, have really blown up over the past decade is that people are interested in what people do for work, and your business is no different. People are really interested in what you do for business. People love to see homes, people love to explore their area and they would love to follow you doing that.

    I’m going to give you a few tips on what you can do on the weekly to daily basis, just with your cell phone to continually stay in front of your prospects, in front of your community to add value and build a relationship and build a connection, build trust, build honesty with them, just through regular content, showing them what you’re already doing in business.

    Creating Weekly and Monthly Content Pillars

    There are a couple of different things I want you to do. I want you to write down on a piece of paper right now, weekly and then monthly and I want you to create these weekly and monthly content pillars. This isn’t hard, this is literally less than 30 minutes a week is all it’s going to take you and less than 30 minutes a month for the monthly. So this isn’t hard, this is a couple of hours a month is all.

    Every single person watching this has a couple of hours a month and if you don’t, you’re going to have a lot more time in two years to do whatever you want to do because you’re probably going to be out of business. I don’t want you to be out of business, so we’re going to help you guys stay in business.

    Weekly Content

    So, on the weekly basis, that weekly cadence is what I call on the job content. That’s the stuff where you’re answering questions that people commonly have about that type of property or that area. You’re addressing objections that you see come up quite a bit, you might be showing some interesting stuff because people like to see fun interesting stuff when they’re scrolling down Facebook or looking on Instagram, or YouTube.

    You need to show some action. People want to see interesting things that are moving and I’m not just talking about you moving around the camera, I’m talking about one time you’re in the car doing it, another time you’re out there at a property with the client, another time you’re sitting in your office. So move locations because it’s interesting and people are going to start to really look forward to your videos and look forward to your content coming out.

    On the weekly basis, once again, it’s on the job stuff. Again, I’m out at a river home and I keep on using this example because it’s such a good one, but what are the questions or objections that pop up with someone who’s looking to buy a home on the river? It’s probably not going to be a cheap house, so there’s a big financial stake there.

    So you have to look at, “Well shoot, I know river homes so well,” the water situation’s always something that trips people up. Most people who’ve never bought a river home never know what to do. So I’m going to do a few videos on what you need to do with water and water rights and how do I get my drinking water and are you going to use a filtration system or is there a well? All those are critical things, if you’re the one doing that content, I’m going to work with you because you’re the expert and I don’t want to lose a ton of money buying a river home with Aunt Betty who just became a real estate agent last week.

    There could be an amazing home on the river that’s got this killer pool, or it has this way cool retaining wall or something like that. Take out the camera and say, “Hey this is Mark, I’m out at a river home on the North Umpqua River. I just want to show you this pool, it’s an amazing pool, look at the view that it has. Look at all the possibilities you could have with a home on the river.”

    What that’s doing, is building desire for that type of property that they’re already wanting, but they’re building desire for and you’re the person that’s helping them build that. Or there’s action, once again. You can be taking them on a little tour of different homes on the river and put all those little things out in little three, five, 10 minutes probably max, videos.

    Monthly Content

    Then on the monthly side of things, stand in front of a camera, or take out your phone, or whatever you want to do, and do some sort of a report because reports are something that builds expertise.

    The other content types are fun, they build expertise as well, but the report is something they can look forward to the same content piece each month. Every single month, I get an email from this company that’s a real estate investment company and it shows the market snapshot and the market report and what’s happening right now. I open that one every single month because I want to know what’s going on.

    I want to get ahead of the curve, I want to get ahead of what’s happening and your buyers and sellers are no different. If there’s a seller out there who are looking to sell, they want to know, “Should I be selling right now? Is it too late to sell? Is it too soon to sell? Is it a good time to sell?” Whatever it is, your monthly report should be addressing that.

    If I’m a buyer, I want to know is right now the time to buy? “Should I be buying a property, should I wait to get a better deal? Are there good deals coming up? It’s the right time to buy? Are financing programs drying up? Could new ones be added?” This is where you can really do that with your monthly reports.

    What is a Real Estate Niche Report

    What is a monthly report? It should be an under 10-minute video ideally. The reason I’m saying a video is because anyone can do a written report. Anyone can just send an email that says, “Here’s a bunch of market stats.” All the other real estate agents in your market are already doing that.

    You don’t win the market by doing what everyone else is doing. You win the market by being you and going out there and building brand, building trust, and building credibility. Showing them you’re the expert.

    You could send out an with a bunch of words, but I would send out a video, put it on your Carrot website as a video post, so you take your YouTube video, you put in that URL, our system goes out and yanks out all the words, makes up blog posts for you, so now you can send people to that from Facebook and from YouTube to the actual full official monthly report with your video, with the written words below it and a call to action to connect with you.

    Some other things you can do:

    • Get market stats.
    • Ups and downs of the market.
    • Is it the right time to sell?
    • Is it the right time to buy?
    • What’s happening with loan programs?
    • What events are coming up in the community?

    So if part of your niches are based on families or certain segments of the community, let’s say you’re focused on retirees. In my monthly report, I’m going to go through the report with the frame, with the lens of how a retiree would be looking at the real estate market and what they would care about and then at the end I’m going to say,

    “Hey, here’s some really cool events happening this next month in Roseburg. Here are these six things, these cool concerts and acts. If you want to check out more events, just go to our website forward slack events. There’s a whole list of events for retirees and for groups of people who love wine and who love wine country, just like me.”

    So now I’m not only delivering information, but I’m also delivering things to do and they’re going to love you for that.

    Go figure out your weekly cadence and your monthly report. This is a total of a couple of hours a month. All you have to do is put in a couple of hours a month, that’s less than one full day a year. One full day a year to stay in front of your prospects, to build trust, to build honesty, to build credibility.

    People are going to notice you in town. They’re going to say,

    “Hey, you’re the guy, you’re the gal that keeps on putting out that great stuff. Thank you for doing that.”

    They’re going to tell other people about you and your business is going to grow and get momentum in the next six, 12, 18 months. So go execute the full plan, don’t get lazy. Execute the full plan and then be diligent with it. You’re going to see some really good momentum happening after that.

    Last Tip

    Make sure every video you do, you upload to YouTube, you upload to Facebook and then you upload it to video posts on your Carrot website to turn that into written words, so now you not only have Facebook, YouTube, you’re also going to have Google, Google organic results as another thing to help you get more traffic, build more credibility and to build your business.

    Watch Other Videos in the Agent Niche Series:

    Watch the next three videos in this four-part “Content Marketing for Real Estate Agents” series.

    5 Steps for Real Estate Agents to Cut Through Online Clutter and Dominate the Market

    Content Marketing for Real Estate Agents: Pinpoint Your Marketing Niche

    Content Marketing for Real Estate Agents | How to Pick Your Niche Locations

    Or… Check out the Carrot Real Estate Training Playlist.

  • EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

    EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

    How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

    Listen to the CarrotCast Podcast and Subscribe Below!

    I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates

    I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are.

    So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling.

    He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together.

    And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it.

    Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast.

    Check out past episodes of the CarrotCast.


    Listen to the CarrotCast Podcast


    [podcast-subscribe]


    How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States!

    2:15 –  Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations.
    4:50 –  What his company looks like right now: Team and deal volume.
    10:30 –  From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing.
    16:15 –  He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal.
    17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014.
    19:45 – RJ’s vision as an entrepreneur and how that has changed over time.
    20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones.
    29:00 – Changing the mindset around having employees. Scaling business by hiring the right team.
    31:15 – Some of the limiting beliefs RJ had to deal with when starting out and struggling a bit.
    34:20 – KEY things that must be in place before RJ expanding into a new market. 
    38:30 – What type of marketing platforms are working right now in specific markets.
    40:35 – Breaking down RJ’s cost per deal within certain markets.
    43:15 – MINDSET SHIFT: Finding your monthly budget by calculating your max cost per lead.
    46:05 – How having a Carrot website has helped drive RJ’s offline marketing.
    51:10 – Unpacking what ads are working on Facebook right now.
    56:30 – What RJ’s marketing budget looks like and how he’s able to do so much and stay within this mark.
    58:15 – What he’s seeing since Facebook has started stripping away some features.

    LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE

    FREE RESOURCES FOR YOU!

    We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

    [podcast-subscribe]

  • Real Estate Marketing: 8 Tips to Find Motivated Sellers on Craigslist

    Real Estate Marketing: 8 Tips to Find Motivated Sellers on Craigslist

    2016.07.3-craigslist-main

    Most real estate investors have a “love-hate” relationship with Craigslist.

    We hear it all the time:

    “Craigslist doesn’t work for the real estate industry anymore.”
    “Ever since they killed the ability to post HTML-enhanced ads… my leads have dried up.”
    “Sure it’s great for ‘for sale by owner,’ but it’s impossible to scale.”
    “All I ever get is spam.”

    And I get it – when something isn’t working, it’s discouraging. It’s frustrating. Above all, it makes you want to quit and find a better place to invest your money.

    Before you give up, though, consider the kinds of results Cyndy Dumire – a real estate investor and Craigslist ad-writing pro – gets on a regular basis. Every week, Cyndy generates around 80 buyer leads, 30 seller leads, and 10 foreclosure leads. Even more impressive, in the last six months, she’s closed no less than 30 deals from leads that all originated from Craigslist ads alone.

    Effective Craigslist Ads With Cyndy Dumire

    Cyndy Dumire Effective Craigslist Ads

    The reasons most investors give up on Craigslist is twofold.

    1. Their ads don’t attract attention because they’re not offering their target audience a solution to a real and pressing problem (i.e., a market-driven need or desire).
    2. Their ads don’t inspire trust.

    We’ve ran hundreds of tests on our real estate websites and if there’s one thing we’ve learned, it’s that building trust with the people who arrive on your website impacts ROI and lead generation more than any other element.

    And that’s not just true on your website – it’s true on Craigslist.

    Of course, if you’re going to use Craigslist and actually get results like Cyndy, then you’re going to need to know more than, “Build credibility!”

    And that’s exactly where this post comes in.

    Today, I’m going to pull back the curtain and walk through 8 tips to find all the motivated sellers and buyers on Craigslist you want.


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    Craigslist Motivated Seller Tip #1: Know your ideal customer

    To paraphrase the great Warren Buffett: never sell heavy-metal music lovers tickets to a jazz show.

    If you’re trying to market to buyers or sellers, you’ve gotta start thinking like them.

    Why do they want to sell their house? How stressful is their situation? How can you help them?

    When determining your ideal customer as a real estate investor, there’re two questions you must answer:

    1. What kind of buyer or seller they are?
    2. What influences them in a personal capacity?

    Answering the first question is pretty easy. But don’t be misled by its simplicity. One of the first mistakes most Craigslist ad marketers make is casting their net too wide. Unfortunately, targeting too broad of an audience – like “local home buyers” or “local home sellers” – won’t work.

    Craigslist is too crowded for bland targets. Instead, you have to get specific about the kind of buyer or seller you’re focusing on and the needs that drive them.

    For instance, your perfect customer might be…

    • An out-of-state investor who needs to know cash flow numbers.
    • A house flipper who needs a clear assessment of how much work is required to turn the property around.
    • A rent-to-own tenant buyer who needs to know that you’ll work with them on their unique financing situation.

    In other words, be as detailed as possible when it comes to defining the kind of customer you’re aiming at.

    Answering the second question – your customer’s influences – takes a bit more work.

    To help, here’s a quick breakdown of the four major factors that influence home buyers specifically:

    craigslist influences

    (Image Source)

    Understanding your perfect customer’s influences does not demand addressing each and every element noted above. But you also can’t create the best real estate listing without knowing what is going to sway your customer.

    Again, this is all the more true on Craigslist. There are so many ads already vying for their attention, and that is why you need to make yours stand out.

    How do you make your listing stand out?

    Consider the following template as a starting point from our Posts 2 Profits Craigslist Marketing Course.

    [cta offer=”craigslist”]

    Notice how this ad communicates directly to the agent’s ideal customer and – especially through the power of questions – draws them in toward a preliminary solution. The “Free Book” offer – rather than an overt invitation to call them – is based directly on their ideal customer’s legitimate need.

    craigslist ad template 1

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    Craigslist Motivated Seller Tip #2: Get personal

    Real estate is all about people.

    Of course, in a sense, all businesses are about people. But real estate is especially personal because the commodity it deals in is emotionally charged.

    After all, according to Maslow’s Hierarchy of Needs, safety is one of the most primal human needs and comes in second only to our need for food and water (i.e., “Physiological” needs).

    Maslows Hierarchy Of Needs

    (Image Source)

    Our homes give us safety. And – just like Maslow’s very next need identifies – they make us feel like we have a place to be “loved” and “belong.”

    Even more powerful is the realization that our homes are where our memories are created. Not to be cliche, but home really is where the heart is.

    So, listing a home or a property is a big deal. And trust is at a premium.

    People need to trust you with what is quite honestly their biggest asset.

    Keep your target audience – their needs, not yours; their dreams, not yours – at the forefront of your mind when you compile listings.

    Craft personal, trustworthy ads with these tips:

    • Use your name in the ad, not just your company’s.
    • Write the way you talk and read your ad out loud to make sure it’s conversational.
    • Press on the pain of the person whose problem you’re trying to solve, then offer your holistic solution.
    • Don’t be afraid to let your personality and passion shine through.
    • Above all, tell a story. Paint a picture of how living in the home would feel using sensory language.
    Well-written-craigslist-listing-description-2

    A well-written home description paints a vivid story.

    Craigslist Motivated Seller Tip #3: Include a Call to Action

    The entire point of any online marketing campaign – including listings on Craigslist – is to get the people who see it, to do something.

    Normally, this means getting them to contact you via text, email, or phone. It could also mean getting them to visit your agency’s website.

    Simply put: your Call to Action needs to get your reader to actually take action.

    That’s why, in your listing, it’s essential to add a clear and enticing CTA, and to give your reader options. For example, the following CTA invites the reader to choose the next step that’s most comfortable for them and repeats the CTA no less than five times.

    craiglist sold 1

    Action also means you need to always include a direct email link so they can respond immediately to the ad if they’re interested. Oh, and don’t be afraid to call attention to that by inviting them to email you.


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    Craigslist Motivated Seller Tip #4: Watch your words

    We all know how essential good imagery is to real estate. In fact, we’re going to cover imagery and graphics in the very next point.

    However, many investors fail because they underestimate the power of words. As Hamza Yusuf put it, “Don’t ever diminish the power of words. Words move hearts and hearts move limbs.”

    On Craigslist, watching your words comes down to two elements:

    1. Your keywords
    2. Your headlines

    The right keywords matter because it’s your keywords that will determine whether or not the right people find your ad. This is true both through Craigslist’s own search engine as well as outside search engines like Google.

    To get the best visibility for your ads, go beyond merely including your location as a keyword. Geek Estate’s post about “The Most Profitable Keywords in Real Estate offers this brilliant suggestion:

    “Profitable keywords imply an action. San Diego real estate implies nothing. It is just a thing. San Diego real estate for sale implies an action. People want something that is for sale, presumably so they can buy it.”

    In addition, Geek Estate also adds a second keyword characteristic: laser focus.

    In contrast to something like “Rancho Santa Fe homes for sale,” use “individual neighborhoods within Rancho Santa Fe”: e.g., “Fairbanks Ranch homes for sale, The Bridges homes for sale, or Rancho Santa Fe Covenant homes for sale.”

    Why? Because “people that type keywords like these into the search engines know exactly what they are looking for.”

    Lastly, as vital as keywords are, do not “stuff” your real estate listing with keywords for the sake of keywords. This creates an inhuman feel to your ads and violates our previous tip: “Get Personal.”

    The second element to watch is your ad’s headline.

    The title of your Craigslist ad is where the real attention-grabbing oomph resides, and you need to spend some time developing and testing titles that captivate. Whatever you do, don’t follow the crowd… unless of course, the ad has been proven to work, like the ones we provide in our Posts 2 Profits Craigslist Marketing Course.

    The ad I already called attention to in tip one is an excellent example of a headline that stands out:

    Craigslist behind on payments ad

    Likewise, so is the headline in this ad:

    craiglist sold

    On top of our own proven headlines, check out Inman’s 4 tips for writing powerful real estate copy which includes these simple, but super practical hacks:

    1. Short, concise bullet points work best
    2. Use numbers
    3. Use the words “unique,” “special” and “these”
    4. Use commands

    [cta offer=”craigslist”]

    Craigslist Motivated Seller Tip #5: Be relevant with your graphics

    There’s no doubt about it: not adding images to your ads is a Craigslist killer. However, the mere presence of images doesn’t automatically translate into success.

    The right graphics dramatically increase the number of people who will take action and get in touch with you. So too … the wrong graphics dramatically reduce that number.

    As a golden rule, be sure to use images that are eye-catching, relevant … and high quality. That’s true across the board. But how do you decide what images and graphics to include?

    Go back to your ideal customer. The image you choose should be based on the type of buyer or seller you’re looking for:

    • Turnkey investors want to see images that show off how nice the house is, that it’s been well kept and that it’s in a neighborhood that’ll attract the type of tenant they want. That last characteristic means you should always include both pictures of the property itself as well as its surrounding area.
    • Cash buyers or flippers want to see a house that needs TLC in comparison to other houses in the neighborhood. With these types, you’d be smart to show the flaws of the property, exactly what kind of work will be required, but end by displaying its underlying high-points and long-term value.
    • If your ideal customer is a homeowner or retail buyer — if they will be living in the property themselves — then staged images that show off the house as a home are essential. Just be careful what you include in those staged photos:
    craigslist doll pic 1

    Image Credit: Huffington Post

    craigslist doll pic 2

    Image Credit: Huffington Post

    • If your ideal customer is an investor, then glamorous, well-staged pictures of the property itself won’t be nearly as compelling as adding numbers to those pictures. In this case, you could try using a multi-property image for investors interested in purchasing multiple properties.
    craiglist sold 2

    Lastly, as a pro tip, don’t overdo it with images. Remember, the entire point of your ad is to get your reader to do something, like visit your website. Give them just enough to make them want to find out more.


    5 Real Estate Marketing Strategies to Turn Cold Website Visitors into Cold, Hard Cash


    Craigslist Motivated Seller Tip #6: Post often and from different “angles”

    Alongside the previous pitfalls we’ve covered, I’d be willing to argue that the number one real-estate-ad-killer on Craigslist isn’t the words, the images, or even the calls to action.

    It’s recency.

    The way that Craigslist works is the most recent postings land at the top of the page and the past ones get pushed down. Some people search Craigslist based on the search box (so make sure to include keywords that your best clients are likely to search in your listings), but most people just scroll down the listings a few scrolls to see “what’s new”.

    So with that said, to get in front of your prospects the most… make sure you have ads online and active at the times of the day that your prospects are likely looking at Craigslist. 

    We’ve even seen with today’s Craigslist algorithm some of the most successful accounts post between 3-15 times per day. 

    Here’s how…

    Day 1-3:
    Launch a Craigslist account and start posting just 3 times per day. Once in the morning, around lunch, and evening – around 7 or 8 pm. These tend to be the times of the day people will look at Craigslist. Think about when you look at your email, Facebook, or Craigslist… it tends to be during that “slack time” during your day. Posting your ads just before these “slack times” helps put your ads near the top of the feed when your best prospects hop on to browse.

    On those ads, don’t post the same ad every time. You’ll want to tackle it from different angles. If you’re looking for motivated house sellers or cash buyers, what are different reasons a house seller could want to sell? Create an ad for each. What motivations could cash buyers have? Create an ad for each.

    This way you’re keeping things interesting and hitting on multiple hooks. One might grab someone better than another.

    Day 4-8:
    Add in another ad to your mix. Now posting 2 ads 3 times per day (for a total of 6 ads that day). Again, don’t post the same ad every time and mix up your hooks. Also, mix up where you’re posting your ads – don’t put them all in the same spot.

    What we’re doing here is “seasoning” the account in a natural way so you’re not launching a new account and posting 20 ads the first day. That’s a great way to get your account banned and you’ll have to start over.

    Day 9-20:
    Keep renewing your ads every 48 hours as Craigslist lets you and bump up your ad posting frequency so you’re posting 3 ads 3 times per day (for 9 ads total per day).

    Same thing, keep your ads interesting, high value, and hitting on different hooks – things that your top prospects are thinking about, worrying about, or need help with.

    Day 21-20:
    I’d cap it at about 12 ads per day on that one account. I’ve seen some accounts get ghosted or banned at even that amount if the ads aren’t high value and really helping people. So in this phase, add on a 4th ad 3 times per day… capping it at that 12 ads per day for that Craigslist account.

    Just a note: if you post more than 15 ads a day, you’ll get “Craigslist slapped” and your ads will stop showing up.

    The lifespan of Craigslist ads can vary depending on the number of competing posts in different geographic locations. In large metropolitan cities, ads may only be visible for 5 days, while in smaller towns they may show up for 50 days.

    Why all this focus on recency and renewing? Because generating real estate leads on Craigslist is an attention game, so the more you’re at the top of the Craigslist listing when your best prospects are searching… the more likely your ads will get seen and the prospects will come your way.

    If you want to cross that gray line on the Craigslist Terms of Service to ramp it up… we’ve seen it be crazy effective having a few Craigslist accounts. Yes, this is against the Craigslist TOS so it’s your choice and you risk getting your accounts banned. However, if you’re marketing different websites with different phone numbers (i.e. – a cash buyer site and a motivated house seller site) the chances of it being seen as a duplicate account are very small.

    It all boils down to value. If you’re adding value to the Craigslist ecosystem vs. just spamming it… then you’re good.

    Craigslist Motivated Seller Tip #7: Create a system

    By now, you might feel a bit overwhelmed. Keeping track of all those ads can be hard work.

    Unfortunately, Craigslist doesn’t provide any analytics or tracking data, so it’s up to you to track each of your ads and monitor your calls as a part of your overall real estate marketing plan so you can see what’s working.

    At a minimum, keep a spreadsheet of your Craigslist ads and a method to monitor them.

    Not only does creating a system of tracking give you concrete proof of what’s working and what’s not, but getting organized with a system gives you more time to do other more important things.

    We recommend you send traffic to a specific URL on your site.

    This has a couple advantages.

    1. You can track them using Google Analytics
    2. You can retarget users that you know have come from Craigslist

    Here are a few tips to consider when creating a special page for Craigslist traffic.

    • Name the URL something short and descriptive. An example http://yourdomainname.com/sell-fast-cl
    • Realize that this site might rank in search so you will need to look at that traffic in your Analytics account
    • You should have content on that page that specifically address the type of lead and ad copy that they are coming from.
    • If they clicked on the ad and are coming to your site, you know what questions they have, make sure the answer is easily found.
    • Track which pages are converting the most traffic and make changes as necessary.

    At the end of the day, any data is better than no data.

    So, create a page, or have your developer help you. Then just send traffic to that specific page.


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    Craigslist Motivated Seller Tip #8: Build trust

    I mentioned in the introduction to this post that trust is at a premium on Craigslist. In fact, trust is absolutely crucial to all your real estate marketing efforts.

    I’ve touched on this theme a number of times already. But in case you missed it, trust is so vital that it deserves its very own tip.

    It’s like the old joke: “It’s all about sincerity. Once you can fake that … you’ve got it made.”

    In all seriousness, however, the last question you should ask yourself before you hit “Post” is, “Does this ad build trust?”

    A lot of factors go into trust, so let’s just look at the two most prominent.

    (1) Be Attractive

    It may sound shallow, but persuasion expert Robert Cialdini’s very first step in the famous know “trust chain” is to be “attractive.”

    This doesn’t mean you should feature glamor shots of yourself in your Craigslist ads.

    But it does mean the images you use must be high quality. It also means providing plenty of attractive “white space” in yours ads. Short sentences and short paragraphs don’t just look good, they’re easy to scan.

    craiglist house listed

    Being attractive also means covering your bases when it comes to grammar and proofreading. Nothing kills trust more than an agent who can’t spell correctly.

    (2) Be Easy to Contact

    Conversion guru Peep Laja, in his 39 Factors: Website Credibility Checklist, gives both the number two and number three spots to what we might call contactability:

    “Make your address and phone number visible at all times. Include it in the footer (a must), but depending on your site also in the header (especially if your business depends on incoming calls) and on the sidebar, in the microcopy.”

    “Make it very easy to contact you.”

    How does this apply to Craigslist? Easy. Simply including your contact information once isn’t enough. Take a look at another of our proven templates and see if you can count how many contact opportunities there are:

    contact-craigslist

    All told, I counted nine. Even if it feels redundant … your ads should do the same.

    Real estate works on Craigslist… you just have to know how to work it.

    We’ve covered a lot of ground.

    Eight tips on how to find all the motivated sellers and buyers on Craigslist you want:

    1. Know your ideal customer
    2. Get personal
    3. Include a Call to Action
    4. Watch your words
    5. Be relevant with your graphics
    6. Re-post real estate listings … often
    7. Create a system
    8. Build trust

    Good luck out there, and let us know if we missed your own favorite tip in the comments.

  • EP 107: The 3 KEY Pivots Brad Chandler Made To Go Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves

    EP 107: The 3 KEY Pivots Brad Chandler Made To Go Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves

    The 3 KEY Pivots Brad Chandler Made To Ramp To 25+ Deals A Month, and Do More Of What He Loves

    Listen to the CarrotCast Podcast and Subscribe Below!

    Ride the wave that is given to you right now. Brad Chandler

    On this episode of the CarrotCast, we welcome back Brad Chandler from Express Homebuyers.

    Brad and I met about 3 years ago and he recently joined us for CarrotCamp 2018 Spring Edition.

    We dive into the 3 Key Pivots he has made to go nationwide, ramp up to 25+ deals per month and doing more of what he loves.

    These weren’t small moves. They required a switch in their model from heavier stress, fix and flip model, to the fairly chaos free wholesaling model they currently have.

    Listen to some of the insights Brad has about both sides of the industry and why shifting to a predominant real estate wholesaling business is where they’ve found the sweet spot.

    Enjoy!

    Check out past episodes of the CarrotCast.


    Listen to the CarrotCast Podcast


    [podcast-subscribe]


    The KEY Pivots Brad Made To Take His Real Estate Wholesaling Business Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves

    2:10 – What Brad’s real estate wholesaling business model looks like right now and how it’s evolved away from fix and flip.
    5:20 – What his major stressors were during the fix and flip period ($34 million out on renovations).
    7:10 – How much more work and time it is to go from 5 to 10 full-blown renovations.
    9:50 – Why it’s so important to build your business model around you and your market.
    12:00 – The main point about having CAPITOL. You need to have enough capital to renovate, have lenders, and be ready for liabilities. 
    13:05 – What type of offline marketing Express Homebuyers is currently doing.
    14:05 – How long it took to get SEO rankings while expanding Nationally.
    18:30 – What they do for backlink building and who they quickly build up content.
    21:35 – What other platforms are they using to stack their lead sources.
    24:10 – GENIUS tip Brad provided during CarrotCamp.
    26:40 – How to gain an edge in a competitive market.
    30:40 – The point when Brad decided to hire a CEO and take a step back to focus on other passions. 
    34:50 – Brad’s expectations from his coaching company and what has been working for his members.
    44:15 – Upleveling and growing yourself, your mission, and your business.

    LINKS & PAST CARROTCAST’S FROM THIS EPISODE

    • He’s Bought 2,000+ Houses. How? Brad Chandler with Express Homebuyers Unveils His Journey: CarrotCast
    • What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market: CarrotCast
    • How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”: CarrotCast

    FREE RESOURCES FOR YOU!

    We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

    [podcast-subscribe]

  • Why You’re Not Getting Motivated Seller Leads Through Your Real Estate Investing Website and What To Do About It

    Why You’re Not Getting Motivated Seller Leads Through Your Real Estate Investing Website and What To Do About It

    If you’re not getting many motivated seller leads to your real estate investing website, it’s for one of two reasons. Here, we’ll help you diagnose your “no leads” issue…

    This post is going to help YOU break down the patterns that lead to success in real estate investment — with a special focus on online lead generation.
     

    We’ve focused on what investors are doing right, so it only seemed fair to focus on what’s going wrong.

    A few times a week the same thing happens, we get emails from non-Carrot members that look something like this:

    “Help! I’m not getting many motivated house seller leads from my website and I don’t know why!”

    It always stinks to hear that, but the good news is that most real estate investing websites struggle to generate leads for a few basic reasons.

    So let’s dive in to get to the crux of the problem.

    Getting leads online really equates to only two simple things. Traffic and Conversion. But before you get started, take a few minutes and watch…

    4 Reasons Why You're Not Getting Real Estate Leads Online and How To Fix It

    It All Comes Down To Traffic and Conversion

    1. Traffic – Are you getting traffic to your website? (ranking well for keywords that actually get enough searches to matter?)
    2. Conversion – Does your website convert enough of those visitors to leads?

    So, when someone emails in and asks for advice to get leads… it always comes down to those two things.

    Traffic and conversion.

    This post is mainly about the Traffic part since we already know the Carrot system converts (Conversion Examples: Here , Here , and Here ). 

    So first we look at the traffic… because if there isn’t any traffic going to your website… conversion doesn’t matter.

    If your website is converting motivated seller leads at 15% (15 of every 100 visitors sends you their info, which is solid)… and you’re only getting 25 people to your website each month… that’s only about 4 leads per month.

    Not much to build a business off of right?

    So… here’s what we do.

    We start problem-solving by asking the same questions. If you’re banking on SEO is a part of your traffic generation strategy… we’ll ask you this question first:

    How much search volume is happening in your market?

    In simple terms… are there enough people in the areas you’re targeting searching for the keywords in Google that your pages are ranking for?

    Unfortunately, most of the time we get a “huh?” in response.

    Then we explain:

    Even if you’re ranking at the top of a search, no one is going to click your link if no one is searching.

    Then a lot of times we’ll dive in and do a little bit of research, only to discover what we already know… that there’s little to no search volume in their market for the keywords they’re ranking for.

    It’s like putting a great billboard on a dark back alley street that no one sees.

    But put that same awesome billboard on a busy street… then it produces GREAT results.

    [cta offer=”seobible color=”blue”]

    Here are Some Examples For You

    For a quick illustration of what I’m talking about, let’s look at some US cities and check out the search volume (using the keyword planner tool in Google’s Adwords) for a common search term in each market, “we buy houses [insert your city]”.

    This term tends to be a popular search phrase across most cities in the US so it’s usually a great barometer in any market for the volume of “highly motivated sellers” in that market:


    The Good – Below are numbers for average monthly searches for those terms in Google.  You can note that some cities get MANY more searches than others… showing the potential SEO demand for that keyword.

    Our barometer is anything over 30 per month is worth making a page for on your website with our SEO Grader tool to help you rank for that term.

    we buy houses search term monthly searches

     The Bad – Below are numbers in a few cities we grabbed out of thin air. One of the cities below is a city that a client of ours is ranked well for but emailed us saying he hadn’t been getting leads to his website.

    Why? “we buy houses fair oaks” isn’t getting much search action. The Fair Oaks market may not be a great
    city to focus on for all of your online lead generation efforts.

    we buy houses search terms

    Now, it’s important to realize a couple of things about that data:

    1. Each of those is the average number of monthly searches over the last 12 months. It’s really common to see big spikes in search volume one month, followed by a major drop in traffic in the next if an economic event happened in that city causing more motivated sellers (a huge job layoff in the city, etc.).
    2. Notice that the most populated city has the least amount of searches: In this example, Philly was searched 24x more often than NYC, although it has only 18% of the population.

    Searches like these are often motivated by external factors

    We originally wrote this post in 2014 when we did a Google search for “Philadelphia layoffs,” and at that time there were almost 4,000 teachers were laid off in June of 2013. The point is, when lots of people lose their jobs at once, it’s easy to imagine panicked sales taking place if folks can’t pay their bills.

    These searches for the “we buy houses [insert your city]” and “sell my house fast [insert your city]” terms happen when people need fast answers (and you want to be in front of them when they search for those fast answers, like our client David Brown has been able to do). 

    Check out David’s “Getting More Motivated Seller Leads Online” Case Study.

    Getting Real Estate Investing Leads Online - InvestorCarrot Case Study David Brown

    They’ll often do a quick search, and if they find what they’re looking for, they’ll put in their information into a form and become a “lead”. If they don’t see what they want, they’ll keep moving until they find it.

    But if SEO is your main marketing strategy, you won’t get any leads if there aren’t many searches for the specific phrases you’re ranking for.

    Search Engine Optimization for Real Estate Investors Only Works When Enough People Are Searching The Phrases You’re Ranking For

    Too many SEO services out there just focus on getting you rankings… because rankings are sexy right?

    But those rankings don’t matter much if they’re for terms that only a handful of people are searching each month.

    So what happens if you’re in one of those markets that aren’t getting many searches for the popular terms like “we buy houses [your city]” or “sell house fast [your city]”?

    Does This Mean That You Should Abandon SEO When Searches Are Low?

    Not at all!

    In fact, it’s a really good time to build your business and get creative.

    Remember, SEO is a long-term strategy. It’s not a short-term one.

    And if you’re really wanting to generate consistent leads and dominate your local market online… you can still do that!


    I just closed a deal from you guys, it was all because of your site and the credibility built in and all that. Going to be a really profitable deal, and I’m going to reinvest that going forward. You guys rock and I love the sites and everything you all do! – Joseph Sauter, Quick Cash Sale For You


    While yes, there are some markets where there just aren’t a lot of motivated sellers searching online… but it doesn’t mean the sellers aren’t out there searching.

    You just need to broaden out your keywords that you focus on your website so rather than banking all of your traffic on just the “we buy houses ” or “sell house fast ” keywords… add in others.

    Not Getting SEO Leads? Here’s Your Plan Of Action…

    Create some pages on your motivated seller website for “Focus Keywords” (use our SEO Grader tool to help you optimize these pages for those phrases very easily) like… 

    • sell your house fast [insert city]
    • how to sell house fast in [insert city]
    • how can I sell my house fast [insert city]
    • sell my house for cash [insert city]
    • how to rent your house in [insert city]     (many people who need to sell, just quit and settle for renting. Write an article on your blog!)
    • tips on selling your [insert city] house

    … you get the idea.

    If rather than trying to bank your lead generation on 1 term that only gets 30 searches a month… why not create some more pages on your website (InvestorCarrot makes that crazy easy) that are focused on other keywords ALSO in your market… so you have 15 pages ranking for search phrases that get 30 searches a month each.

    Make sense?

    If NOT, hit us with questions below and we’ll dive in and clarify for you… we’ll even get specific and help you figure it out for your own market through the comments section below.

    Even if you’re in an area that doesn’t currently get a lot of search data… it’s worth it to rank well there.

    When something happens in your market (like layoffs) that create a lot of demand for fast, cash buyers, you want to be first in line to capture those leads. Working on SEO now is critical to rank high when searches do pick up.

    If you’re like most investors you’re deeply focused on your local market and what’s happening today. You’re only working to make deals happen soon, not years or months down the road.

    That might be a mistake.

    Too many investors are only thinking about short-term results… even though the best investment advice is always focused on long-term wealth-building, not scattered attempts to get rich fast.

    If you’ve got the bigger picture in mind, there are a few ways you can grow your business:

    1. Get inventory in other ways. Go old-school and start knocking on doors. Network. Partner up with companies who provide services to homeowners under financial distress. Put up signs. Advertise – good pay-per-click can be really helpful to capture the few searches that do exist. Since the leads are fewer, you’ll have to pay more to get them. That’s supply and demand.
    2. Focus on growing a different list. If you’ve been trying to capture seller leads, shift your focus to building a list of cash buyers. Ditto on rent-to-own tenants. When inventory is tight there are lots of people looking for deals, so set up another site to grab those leads. If you hustle, you can find ways to profit from those lists, even when inventory is low.
    3. Branch out to surrounding markets too. Too often people get stuck thinking that they need to work where they are, instead of going to find the place where they can add the most value. Start with other cities around you and see if there is more search volume in those cities.  I know investors who have switched their focus away from the major metro areas and are focusing on smaller, blue-collar areas where there’s less competition from other investors. Once you’re really good at building lists, generating leads and doing deals, you don’t have to be geographically limited at all. With the right local partners, you can work anywhere.
    4. Adjust your strategy. Too many investors and entrepreneurs get stuck on a particular path, and they lose their perspective on the big picture. They forget that they are subject to the whims of the market and that the market is entirely outside of their control. When there’s not a high rate of foreclosures, wholesaling and flipping get tougher. More competition + fewer deals = Lower profit margins.

    Does that mean that wholesaling and flipping are bad strategies?

    No, not at all – just that you’ve gotta pay attention to the conditions in your local market without forgetting the bigger picture.

    Know Your Market And The Trends (Or we’ll help keep you up to date :-)

    To illustrate, let’s do a quick Google Trends search in the US for “we buy houses” just to see how the graph moves around:

    we buy houses google trends

    As you can see, there were a lot more folks searching for “we buy houses” back in the fall.

    Overall in the US economy, we seem to be exiting a period of high fluctuation and returning to a slow, stable growth pattern.

    And while trends in our market change… so do the things that sellers and cash buyers type into Google.

    Just do your research (or follow us here on this blog and we’ll do it for you) and adapt on your website to focus on the keywords your market is typing into Google.

    For now… 

    • “we buy houses” and “sell house fast” (and related terms) are still some of the most popular for the ultra-motivated sellers
    • “investment properties in ” is a search term growing in popularity right now big time (GROW THAT BUYERS LIST!)

    If your market doesn’t have many searches for those terms… consider going after other keyword terms like the ones I mentioned in this article… OR, branch out into other surrounding cities to capture search rankings in those ones too so you can do deals there too to increase your lead flow.

    Sound like a plan?

    Hit us with your questions about your market below… or questions about how to take this knowledge and use it on your own websites to get more traffic and leads this year.

    Don’t Have Time To Focus On SEO But See The Value?

    Think about this. If you’re investing in markets that get at least 30 searches a month for “we buy houses [insert your city]”… and don’t have the time or energy to focus on worrying about the SEO yourself… we can help.

    If you’re interested in a long-term SEO strategy for your business, you should check out our SEO services… we’ll let you know if your local market has the search volume to make SEO worth the investment based on what we uncover.

    Don’t have a website or want a system that works great to generate traffic and convert the leads?

    Additional SEO for Real Estate Resources

  • Time Saving Content Marketing For Real Estate Agents (The Power Of Q&A)

    Time Saving Content Marketing For Real Estate Agents (The Power Of Q&A)

    Time Saving Content Marketing For Real Estate Agents

    Creating content takes too long. You spend time, money, and energy on each piece, hoping – praying – that it offers a return. And far too often, in the beginning, the return is negligible.

    So you quit producing.

    Fortunately, content is one of the best marketing methods – conversion rates are six times higher for content marketing adopters than non-adopters. Unfortunately, it’s also one of the most time-consuming methods.

    As if building a significant content repertoire doesn’t require enough energy, ensuring that repertoire is full of valuable information is even more daunting. Because of that lofty commitment, few real estate investors and agents do it at all.

    What you need is audience-tested content that takes very little time to create.

    The answer? Q&A.

    You already spend time answering client’s questions. Turning your answers into valuable pieces of content is the next obvious step.

    But what type of content should you use (written, video, audio)? And what’s a good system for creating this curiosity-based value?

    5 Time-Saving Ways to Create Real Estate Q&A Content

    1. FAQ Web Page

    The most obvious application of Q&A content that’s worth discussing is the FAQ web page. A Frequently Asked Question’s page is a must for any serious real estate business. Give your visitors a place to find answers and they’ll spend less time calling you with low-commitment inquiries.

    Of course, you want them to call you. But questions about what a mortgage broker is, how someone determines the value of their home, and what kind of credit score is needed to purchase a house are questions better answered online.

    In fact, many people won’t be comfortable calling you until they have a general understanding of how the process works. No one wants to look stupid. Your FAQ page is where prospects get educated so that they are comfortable calling you.

    Ultimately, FAQ is a sales page.

    Which means that you need a CTA at the bottom.

    For example:

    Time Saving Content Marketing for real estate agents - lead form

    And to give investors an idea of what questions your FAQ page should answer, here’s what the same site has on theirs:

    • Will you be listing my house on the MLS or actually buying it?
    • Do you pay fair prices for properties?
    • How do you determine the price to offer on my house?
    • Are there any fees or commissions to work with you?
    • How are you different from a real estate agent?
    • Is there any obligation when I submit my info?

    As a real estate agent, here are questions to consider, taken from Kyle Hiscock’s extensive list of house-buyer questions.

    • Should I buy or continue to rent?
    • Do I really need a Realtor when buying a home?
    • Who pays the Realtor fees when buying a home?
    • How long does the seller have to respond to my offer?
    • What if my offer is rejected?

    FAQ will increase how much visitors trust you. And they’ll start calling you with higher-commitment questions:

    How do I start working with you? Can we meet and talk about selling my home? I think I’d like to buy/sell. What should I do?

    2. Single Answer Content

    Once your FAQ page is live, use it as the foundation for more content. For most investors and agents, the curiosity-based content ends at the FAQ page. But all those questions can easily be turned into audience-tested blog posts.

    In other words, since you know what questions prospective clients are asking, then it’s safe to assume they are googling them as well. Why not create a single blog post around each question so that you can rank for exactly the kind of questions that prospects are asking?

    Real estate agents, for example, could write a full blog post – between 500 and 1,000 words – pitting real estate agents against for-sale-by-owner. Much like this piece by Michael Alan, where he discusses the pros of using an agent and the risks of doing it alone.

    Century 21 Content Marketing For Real Estate Agents

    Real estate investors could write an FAQ style post on how house buyers are different than real estate agents or on how a fair price is determined.

    Also consider this video we made here at Carrot, showing our clients how to make testimonials that build trust and credibility.

    Real Estate Testimonials: A Guide to Building Trust and Landing New Clients

    We anticipated the kind of questions our clients ask, and then we created a video to help them accomplish their goals. You can do the same. Once you determine what your audience is asking, answer those questions with individual blog posts and you’ll be more likely to rank in Google.

    Social Media Video

    This is the pinnacle of Q&A content. Videos are personal, intriguing, and statistically, more likely to be viewed than written content. Animoto reports that

    “Four times as many consumers would rather watch a video about a product than read about it.”

    These videos won’t just help you continue to build a following on Social Media, if you transcribe the content and put it on your blog, they’ll even help you rank in search engines. Carrot customers can use VideoPost to quickly transcribe their videos.

    There are three ways you can approach videos.

    • The first is for the camera-shy.
    • The second for the brave.
    • And, the third for those of us who fall somewhere in the middle.

    3. Traditional Content Marketing for Real Estate

    Traditional videos are the record-edit-and-then-publish type.

    The benefit to using traditional video is if you make a mistake, you can delete and re-record. If you’re uncomfortable with the camera, this option is for you. It will place an editing barrier between you and the audience.

    Hit record, do your best, watch it, and redo if needed.

    At the very least, this will help you get comfortable with that digital eye.

    Real estate content marketing champion, Judy Weiniger, uses her youtube channel to answer questions with traditional videos:

    What is a pre-home inspection?

    Denny Kruse from G. Stiles Realty, a local Douglas County real estate company, spent years in farming. Therefore, he can answer questions and share his insights with people who are looking to purchase farm or agricultural land.

    What do I need to consider when buying farmland? 


    8 Real Estate Marketing Tools to Save you 10+ Hours Per Week


    4. Live Content Marketing for Real Estate

    These real estate videos are for the camera-bold. When you go live, mistakes will be noticed and if you run out of things to say, you’d better be prepared.

    The confident person might jump onto a Facebook Live video at the scheduled time without any notes, trusting for people to type questions as they record. The obvious risk is that no one will ask any questions and they’ll be left without anything to say.

    Thus, we recommend doing this type of free-flow live video only if you have a significant following and they are likely to interact.

    As an example and bold as ever, real estate investor, Colin Kirk, posted a Live Q&A session on Facebook in April.

    5. Live/Low-Risk

    MediaKix explains that…

    “Facebook live videos are watched three times longer than normal videos.”

    This stat can partly be explained by Facebook’s notifications that are sent out when someone goes live, but more so because of the authenticity that live video promises. The person being recorded can’t fake it.

    If you want to reap those benefits, but you don’t want to risk being left without questions to answer, here’s what you should do.

    Go to your FAQ page. Write down 5 questions that you could easily answer on a video. Then go live on Facebook, telling people that you’re going to answer some questions, so if they have any, they can feel free to throw them in the comments.

    Start by answering one of the questions you wrote down. And if you don’t get any more in the comments, simply continue answering your prep questions. If you do receive inquiries (which you likely will), answer them.

    This allows you to go live with all of the added benefits, but with a safety net in tow.

    Much like Thomas Cady did.


    3 Real Estate Sales Questions You Should Start Asking Right Now


    You already answer questions…

    Since you’re already spending a huge portion of your time answering questions, the best thing you can do is turn those questions into content that can rank in Google as part of your real estate SEO campaign. Combined with some linkbuilding like HARO outreach, your website will gain authority, win more rankings, and most importantly, generate more leads!

    By creating an FAQ page, and then, one-by-one, turning each question into a complete blog post and/or video, you’ll generate truly useful content and spend little time doing it.

    Content creation made easy?

    Yes, please.

  • 7 Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life

    7 Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life

    Content Marketing Ideas for Real Estate Agents

    It’s painful, grueling, laborious work. Especially when you have so much else on your plate. As a real estate agent, you know you need a content marketing strategy for your real estate agent website

    But you also need to schedule house visits, drive homebuyers to potential houses, meet with house sellers, solidify contracts, and do a whole lot more.

    When the heck are you going to find the time to (1) come up with content marketing ideas for real estate agents and (2) create the content?

    Well, that’s exactly what we’re talking about today: Real examples from real agents who’re using content marketing to catapult themselves to the head of the pack. Because potential customers aren’t just looking online… they’re making decisions based on what they find.

    Content marketing is how you dominate search results, build trust, and attract new clients all before they even meet you.

    Why? Because your strategy has to be built on your strengths … and loves:


    This post digs into the details with two top-to-bottom examples of exactly how to execute your content marketing master plan and a host of supplemental examples along the way.

    So, let me introduce you to our content marketing test case …

    Content Marketing Ideas for Real Estate Agents

    Judy Weiniger runs the Weiniger Group, a seven-person real estate agency in central New Jersey. She’s active on various platforms, including social media, Youtube, and her website.

    But, Weiniger doesn’t do content marketing just about selling houses; she makes it about what someone buying a house in the area would need and want to know. In other words, the content she provides is not one promotion, listing, or sales pitch after another. It is useful information that helps her audience.

    That is the pinnacle of great content.

    7 Content Marketing Ideas for Real Estate Agents

    1. Real Estate Content Marketing Ideas All Start With The Right Agent Website

    Let’s start by looking at her website. To begin, it’s gorgeous. You should click through to see the video background in the hero section; the following screenshots don’t do it justice.

    Visitors are greeted with a friendly hello message — “Welcome to our neighborhood!” — followed by two CTAs directing them exactly where to go next.

    While this isn’t connected to content marketing, notice that in the top right there’s a prominent “Let’s Talk” button for anyone wanting to connect directly.

    As you scroll down, you’ll see the type of content she’s releasing, and it’s just what home buyers want to see.

    First, there are the featured listings.

    real estate agent featured listings

    If the prospective homebuyer is there to look at houses, this section lets them do that … immediately.

    Homes By Krista (a Carrot customer) takes a similar approach. It opens with a beautiful hero image and simple problem-solving message: “Sell your house faster and for more money” and “Find and buy the perfect home with less hassle.”

    Content Marketing Ideas for Real Estate Agents

    To find out more about getting your conversion-optimized Agent website, go here!

    In Weiniger’s case, after taking care of the low-hanging-lead-fruit, she turns her full attention to content.

    2. Real Estate Agent Blogging Ideas That Are Way More than Just Listings

    Rather than just featuring houses and soliciting sellers, Weiniger caters her blog to people who either don’t know if they want to move to central New Jersey yet or are looking to explore the area.

    Want proof?

    Scroll further down the homepage, and this is what you’ll see.

    real estate marketing for agents

    Weiniger doesn’t just play the part of a real estate agent — a home-finder and home-seller — she plays the part of friendly food citric, supermarket expert, school advisor, and more.

    And they deliver. Two of Weiniger’s most popular posts at first appears to have nothing to do with real estate at all: The ULTIMATE Guide to Farmers Markets & Farm Stands in Central New Jersey and 11 Favorite Yoga (& Pilates!) Studios In & Around Warren.

    conversation marketing for real estate
    content marketing for real estate

    But that “appearance” is exactly the point. Both articles answer the kinds of questions someone relocating or settling in would naturally have. When they take to the internet to find answers … guess who they find:

    Weiniger occupies the second organic search result on page one of Google (the only result that beats them is an actual yoga studio and they even outrank Yelp). Plus, the posts are more than just words. They include embedded YouTube videos, direct links to all the mentioned resources, and interactive maps.

    At the end of each post is Weiniger herself, her contact information, and a CTA to “Schedule Now”:

    real estate broker marketing

    Naturally, once a visitor reaches the end of a post, Weiniger has positioned herself as an advisor. She’s helped them. She’s generated trust. And really… that’s the point.

    Feel like that sort of design and technological integration is beyond you? It’s not because all those slick elements aren’t necessary.

    Cranford & Westfield New Jersey Real Estate’s blog follows a similar topic pattern, without all the visual bells and whistles. And yet, this post — Grilled Cheese Shoppe Opening Celebration TODAY in Westfield, NJ — has generated nearly 2k shares on social media and ranks on the first page of Google:

    Content Marketing for Real Estate Agents

    The point is: that every real estate agent can do this with their blog content. After all, real estate agents know the area they live in better than almost anyone else. Why not utilize this knowledge of your town like Weiniger has?

    Want even more real estate blogging resources?

    Also, check out these two posts for inspiration:

    3. Real Estate Video Marketing Ideas Where You Aren’t The Star

    If you didn’t notice on their homepage, Weiniger also has a box linked to her YouTube page. One of the reasons you might have missed it is because it’s not titled, “Real Estate Videos.” Instead, it’s enticing: “Explore NJ Community Videos.”

    On her YouTube channel, Judy educates viewers about everything from New Jersey’s local pharmacy to great pizza, pasta, and seafood in the area.

    She does this with short video clips introducing each industry.

    Sight is our most engaging sense, and using video to leverage that fact is a great way to engage potential clients. 51% of marketers name video as the type of content with the best return on investment.

    But rest assured, these don’t need to be cinematic masterpieces. All these videos have in common: they’re about serving their audience… not serving the agent.

    And as a Carrot member, you can even turn your video content in long-form blog content with the click of a button using what we call VideoPost.

    But what should you talk about in these videos? What kind of advice should you offer? Here are a few ideas…

    • Advice For First-Time Homebuyers — Show new homebuyers how to secure a low-interest loan, how to negotiate with sellers, what to look for when seeing a home for the first time, and tons more.
    • Advice For People Trying to Sell Their Home — Show home sellers how they can get top-dollar for their house, how they can stage their property on a budget, or what kind of renovations they should make before selling.
    • Testimonial Video For Your Business — Do you have a client who is exceptionally happy with your services? Ask them if you can record a short video of them giving you a recommendation. That will make for some great social media street-cred.
    • Community Videos — As a real estate agent, you know your community better than most people. Record a video showing potential buyers all of the great things about your city, where to eat, what to do, and the best places to live.

    Need some more inspiration?

    4. Real Estate Lead-generation Guides Worth Signing Up For

    Also, on her homepage, Weiniger links to a piece of content that is real estate lead generation gold: a guide. In her case, it’s the “40 Top Tips For Selling Your Home!”

    Real Estate Guides Worth Signing Up For

    Because this guide goes above and beyond the typical blog post, it’s “gated,” meaning you have to signup for access:

    Content Marketing Ideas for Real Estate Agents Form

    This is precisely what you should do with your free guides — make it so people have to give you their contact information to receive the resource. That way, you’re simultaneously providing free value to your audience and generating leads for your business.

    Bend’s Station takes the same approach, though they dedicate considerable online real estate to their guide on their homepage:

    Real Estate Guides bend oregon

    Inside is a beautiful and picturesque overview of the entire Bend area. And it ends with two opportunities to go deeper with Bend Station: (1) an email signup box and (2) a full form to “Get in Touch”:

    Both guides major on the needs and wants of either prospective sellers or prospective buyers. They’re helpful and provide genuinely valuable content you can replicate for your local area (seeing a trend yet?).

    5. Real Estate Agent Infographics Should Make Sense Of The Numbers

    Speaking of beautiful and picturesque, also on Weiniger’s blog, you’ll find a series of Warren NJ Market Reports. Each one contains easy-to-understand (and easy-to-create) graphics summarizing the previous month’s real-estate financials:

    Real Estate Infographics

    Each time they culminate is a powerful, one-two content punch: (1) access to a digital copy of the report and (2) a CTA to “Chat with Judy!”

    Keeping Current Matters follows a similar path with their simple, but wildly popular infographic that has been shared nearly 10k times:

    Real Estate Infographics rent vs buying

    Likewise, 1850 Realty supplies local market trends in a visual form both on their blog and across their social media:

    Real Estate Infographics

    Raleigh Reality takes a good versus bad approach with their companion infographics:

    Real Estate Infographics ROI

    Even more simplified (but no less beautiful) are West + Main Homes’ monthly Real Estate Market Reports:

    If creating graphics with something like PhotoShop or InDesign intimidates you, check out Canva or Venngage to build your own … easily.

    Learn more about how you can create amazing real estate infographics

    6. Genuinely “Social” Content Marketing On Your Real Estate Social Media

    Not surprisingly, Weiniger’s real estate content is all over social media. So we’ll take each one in turn.

    Twitter

    To start, she uses her Twitter account to do much the same thing she does with her blog and Youtube videos, but with less defined reason.

    Her reason for creating the content I’m going to show you seem to be because she realizes that creating helpful content for everyone in central New Jersey is a great way to build rapport.

    Plus, the more rapport you build, the more clients you’ll receive through word-of-mouth advertising; which no one needs to tell you is the most powerful form of advertising.

    This Twitter post that leads to her blog is particularly engaging.

    You might think that when you click on the link, it’s going to be featured houses for sale that she’s trying to trick you into purchasing with some well-placed click bait, but that’s not the case.

    Click through, and you’ll see a very legitimate list of weekend activities for the everyday New Jersey family.

    Social Content Marketing On Your Real Estate Social Media

    Or…

    Social media real estate Content Marketing

    She also uses Twitter to direct traffic to her blog cleverly:

    Twitter also serves as a way to send “follows” to her other social media platforms, such as Instagram:

    The tweet leads you here:

    content marketing for real estate strategy

    From Instagram, you can then jump to her blog post and webinar on Placester

    content marketing strategy for real estate

    And what’s the webinar about? Creating exactly the kind of content we’ve worked through above:


    “I wanted to always lead with value and lead with trust. A better way for me to do that was providing content that really mattered. Valuable content that people couldn’t find elsewhere. As a local expert in my community, I was the perfect person to be able to create it and then distribute it.”

    Judy Weniger, CEO of Weniger Group


    Take Tom Flanagan, who is a believer in posting helpful tidbits of content for his followers on Twitter that lead back to content on their blogs:

    These agents prove that not all your content must be a sales pitch. Content that is not a sales pitch is attractive to everyone… including those you want to sell to.

    Facebook

    Weiniger’s Facebook account reveals how every realtor should use social media. One obvious application is posting pictures of houses that are for sale.

    real estate facebook post

    Because while you don’t want to be overbearing, you also don’t want to avoid talking about houses totally. People know you’re a realtor and they want to see what you have to offer. Pictures are a great way to do that.

    Heck, even people who aren’t looking for a house might reconsider if they see some incredible pictures of an affordable home.

    She also uses a Facebook page rather than a personal account which conveniently allows clients to review her.

    Weiniger also posts fun, personable, and interesting videos of local restaurants. This video content benefits the local diner, people moving to the area looking for somewhere to eat, and — ultimately — your business.

    You can even take inspiration from a real estate agent, Jim Walberg, and post quick tips for people living in the area. Because, if we’re being honest, real estate is nothing without a healthy dose of city and state pride.

    Saddle up for a deeper look at Facebook Ads for Real Estate

    Instagram

    Let’s not forget Instagram!

    Instagram is great for real estate agent content marketing because it’s a highly visual platform and, well… real estate is a highly visual product (house buyers love to look at pictures of houses).

    Here’s a great example of a real estate agent’s post on Instagram…

    Image result for instagram real estate posts"

    Like this post, be sure to include your phone number and email address in every post so people can get ahold of you if they’re interested. Also, don’t forget to include relevant hashtags since that’s one of the best ways to get found out on Instagram (#housesforsale, for example).

    I’d recommend using at least 10 hashtags on everything you post.

    TikTok

    TikTok is a new social media platform where users can view and share short video clips of just about anything — funny, serious, motivational… whatever!

    And the platform is growing like a weed. It already has 500 million users, 41% of whom are aged between 16 and 24. Still, quite a few home-buying millennials and even some older folk visit the platform regularly.

    You might be even more surprised to find out that many local businesses are finding great attention-grabbing, lead-gen success on Tik Tok — doctor’s offices, dentists, and even real estate agents are using the platform to spread brand awareness in their local area.

    Here’s a great step-by-step video from a real estate agent talking about how you can use Tik Tok to generate leads for your real estate business.

    🔴 How to use TikTok for Real Estate Agents [ Step by Step TUTORIAL + Marketing Strategy ]

    7. Podcasting For Brand Awareness & Leads

    Maybe you’ve never thought about creating a podcast before.

    It’s probably not the first thing that came to mind when you considered creating a content marketing strategy for your real estate business.

    But why not? There are plenty of buyers, sellers, and other agents who’d like to learn from an expert like yourself — why not be the one to teach them? Especially since doing so could result in tons of referrals and leads.

    After all, when your committed podcast listeners here about someone who needs help buying or selling a home, who will they recommend?

    That’s right, YOU!

    And the best part is that creating a real estate podcast is as easy as pie in today’s world. You just need a decent mic (audio is one of the most important elements of any podcast) and some great content ideas.

    Then, you can start recording your podcasts for free over at Buzzsprout — after some time, you’ll have to pay for hosting, but you can get started for no cost.

    As for getting a decent mic, check out our technical recommendations over here for creating a real estate podcast.

    And for coming up with great content ideas for your first few episodes, consider…

    • Doing a few history lessons about the town where you operate. This can work to create interest in your local market and establish you as the go-to expert.
    • Tips and tricks for selling or buying a home. You know way more than most people about how to sell a home for top dollar or how to buy a home at a discount. Why not share what you’ve learned and by so doing, increase people’s perception of your expertise.
    • Real estate education. If you’ve ever thought about coaching other real estate investors or agents on how to build their own successful businesses, a podcast is a perfect place to do just that. Share what you’ve learned and, eventually, you might even get paid to consult up-and-coming agents or investors.
    • Weekly updates. People read the newspaper and look on social media to find out what’s going on in their local community… how about they listen to your podcast instead? Every week, you could give updates about scheduled events, political developments, and other items of local interest.

    One thing’s for sure — your podcast won’t start itself! So grab a mic and get recording. You might be surprised at how much you enjoy doing it.

    Content Marketing for Real Estate Agents: What You Can (And Should) Use

    Content isn’t truly content unless it gives. At its heart, content is a mode of creation that offers something to someone else before expecting anything in return. It really comes down to one question: Does it add value?

    Have fun. Look for inspiration anywhere and everywhere, even in industries that aren’t about real estate — like technology, B2B, SaaS (software as service), and ecommerce content marketing. Sometimes, that’s where you’ll the best and untapped ideas.

    Write about a local pizza shop that is making a killing. Do a video interview with your community college about its success. Create an infographic discussing how safe the local public schools are.

    Whether it’s a guide for PPC or a list of popular local restaurants, your content strategy needs to revolve around the homebuyer and home seller, not around your monetary gain.

    Realtor’s who’ve found the balance between when to make a sales pitch and when to produce purely helpful content are the most successful realtors.

    In other words, your real estate content marketing strategy shouldn’t focus on selling yourself, but on buyers and sellers themselves, the people behind the money.


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  • EP 98: The Value Of Having Optimized Websites For Real Estate Agents by AgentCarrot with Connor Steinbrook

    EP 98: The Value Of Having Optimized Websites For Real Estate Agents by AgentCarrot with Connor Steinbrook

    Optimized Websites For Real Estate Agents by AgentCarrot with Connor Steinbrook

    Listen to the CarrotCast Podcast and Subscribe Below!

    One thing that a lot of people miss with their websites on their cell phones is the conversion elements aren’t where they need to be on the cell phone. The buttons and the forms aren’t the size that they should be or the placement based on people using thumbs to type things in and those are things that we really dial in and make sure the mobile experience, what are those things we need to serve up to someone when they’re in the moment of looking to buy or sell. Trevor Mauch

    If you guys go back to the episode that I recorded that is called Planting Seeds, that’s something that I’m always doing.

    That’s one of the biggest things I can attribute any success I’ve had is to planting seeds with people. You know I see a lot of opportunities, a lot of potential in someone or working with someone and even if I think it’s completely out of reach for that person to work with me or for them to change what they’re doing, or I just have no clue how we’re going to work together but I know that there’s a quality person that wants to. I plant seeds in a very specific way.

    It’s turned into business partnerships, it’s turned into amazing things.  Now we’re nearing episode 100 and I’m crazy about that milestone. Of hitting 100 podcasts because when we launched the CarrotCast, I didn’t know what it was going to be. I didn’t know if it was going to be, you know, 20 episodes, 25 episodes or if we were going to stop at 50, 100, 1000, I don’t know. And I still don’t know when and where this podcast is going to go specifically.

    But what I do know is we’re going to continue to deliver things that inspire you. Continue to do, deliver things to help you be a better entrepreneur. To help you get more freedom, flexibility, grow your finances so you can have more impact in this world. And, today’s podcast episode is a recording actually from one of our clients, but also an amazing investor and agent Connor Steinbrook from his podcast.

    I’ve been on Connor’s podcast a couple times and the first time it was on the investing side of things and this time it was on the agent side of things. He’s growing a really, really, really fast agency right now with EXP Reality and it’s just amazing what he’s doing in his business, it’s amazing that so many of our other clients are doing on the agent side in addition to the investment side.

    So he interviews me about how agents can leverage Carrot, and how agents can leverage content on the web to grow their businesses better. So hopefully you pick up a couple tips here if you are an agent and you have your license.

    We have some really cool case studies coming up with other clients that are crushing on the investor side of things as well as crushing on the agent side of things. So keep an eye out for those as. Have an amazing time listening to this episode if you are an agent!

    Listen to the CarrotCast Podcast


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    Listen to this episode of the CarrotCast with Investor Army’s Connor Steinbrook to Learn About Carrot’s Optimized Websites for Real Estate Agents

    1:30 – Brief history of AgentCarrot, optimized websites for Real Estate Agents.
    3:20 – How AgentCarrot is different from InvestorCarrot websites.
    8:35 – The mindset of how people look at pricing and what the current pricing structure looks like for AgentCarrot.
    13:00 – Why building credibility and having a real estate agent website can help control the psychology of a motivated seller.
    14:30 – What Carrot’s mobile (phone) search data is currently showing for lead generation.
    16:55 – What integrations are currently available for agents using AgentCarrot.
    20:45 – Baking in Carrot’s conversion framework into AgentCarrot websites and the different site styles available.
    23:30 – Some interesting things that happened with AgentCarrot Beta clients for SEO.
    28:30 – Three changes that Carrot has notices within how Google is ranking websites.
    34:30 – How to drill down your targeting into certain area locations, such as neighborhoods, using the Carrot system.
    38:00 – What tools you can use besides Google Keyword Planner to find content and cut through the clutter.
    43:00 – 3 of the biggest mistakes Investors and Agents make with their online marketing.
    48:45 – How Carrot is build to help real estate professionals succeed.

    LINKS & TOOLS FROM THIS EPISODE

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    We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.


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