Be easy to find online when local homeowners and landlords need you most.
The home service provider who shows up first and has the best reviews when people search online wins the most business. Carrot’s fast, SEO-optimized, credibility-building websites help you reach the top of the search results.
of data from thousands of local lead generation websites.
30% – 50% of top Google rankings
for top local search keywords.
“Even if you don’t get a ton of traffic, the traffic you do get is really hyper-motivated. These are people that have a problem they’re trying to solve.”
Mike Wall
The SEO tools, support, and resources are unmatched, and they’ve directly impacted my ability to generate quality leads.
Keith Sant
A good website builds local trust
When someone looks for a local HVAC, plumber, roofer, electrician, contractor, house painter, or any other home service provider, the number one thing they’re concerned about is trust.
Is your company legitimate?
Will you do good work?
Is your pricing fair?
Can you solve their specific problem or need?
Are you trustworthy?
A sign on the side of the road or a flyer on someone’s door doesn’t build trust. A modern, professional website that highlights your company does.
Carrot websites are easy to launch, have lightning-fast speed, and are designed to help you build credibility and perform well in search engines and AI.
Image is everything, especially in my trade. With HVAC, a lot of people are skeptical, there are a lot of horror stories. Gaining a customer’s trust is huge, having a professional website adds to your authority.
Chris Steckler
Built for Local Home Service Providers & Contractors
Scroll on each screenshot to see their entire homepage!
Launch your site in minutes, without technical help or know-how. Answer a few questions about your business and our AI website builder produces an amazing, SEO-optimized site for you. No more wondering what to put where, your site is already designed with the must-have sections.
Want to customize the look of your site even more? The drag-and-drop page editor makes it easy to add things like images, customer reviews, FAQs, and services sections.
Built-In Marketing Tools
Built-in marketing tools help you drive new business without a lot of work and get the most out of your marketing. Carrot websites include a marketing strategy optimized to your business, SEO tools, campaign tracking features, and reporting dashboards.
We also make it simple to reach every market you service. Just tell us what areas you work in and Carrot automatically generates pages specifically targeting each of those locations. This is a game changer for local service providers who want customers in multiple towns!
AI Tools
You’re busy running your business and working on jobs … you don’t want to add “do marketing” to your already packed schedule. That’s why Carrot built a suite of AI tools to help.
From the AI Rewrite Tool that helps you update the content on your webpages to SEO auto-optimizations, Carrot’s AI features help you move fast, stay up to date, and make sure you don’t miss a thing … without being a marketing expert.
Site performance matters, and ours is the best.
Does your site load slowly, especially on mobile? People will leave.
Is it hard to contact you? People will leave.
Does your site look outdated or like a generic business that could exist anywhere? People will leave.
What your site looks like, the information and images you include, and how well it performs matter to capturing business. Carrot has spent the past 10+ years perfecting site performance, local SEO, and conversion rates (and we’re still working!).
You can’t get 10 years of testing, insights, and improvements from any other website provider. If you want the best results, work with the company that cares about results.
Does Carrot offer websites for other home service providers?
We’re working on support more home service providers soon! If you have a specific need you’d like to discuss, let’s chat!
There are other Carrot sites in my market. Wouldn’t I be competing with them?
The fact of the matter is, you’re competing with any similar websites in your market. But if competitors using Carrot sites routinely appear at the top of search results and AI recommendations, why wouldn’t you want to use the same winning platform?
Pair Carrot’s proven website structure with your own differentiators and experience to stand out and win those leads.
Can’t I build a website with AI?
There are a lot of AI website builders, but all they do is give you a pretty website. They’re not designed for fast site speed (critical for SEO and to keep visitors happy!) or with website conversion best practices in place. With an AI website builder, you’re often missing important website elements that will cost your customers!
Plus, Carrot handles your hosting, website security, and backend maintenance for you to keep your site fast, secure, and running well.
Does Carrot do my SEO for me?
Carrot sites take care of the heavy lifting: speed, structure, technical SEO, AI content, schema, mobile optimization. You choose keywords (our suite helps) and build authority over time. We give you the race car. You steer it.
A modern website that puts potential customers at ease, answers their questions, and showcases your company can be the difference between winning and losing a new customer. Don’t leave your website performance to chance, work with the local lead generation experts.
In part one of this PPC landing page series, we covered the 4 Major Problems with Your PPC Landing Page (that cost you leads). These are major, commonly recurring issues we see local business owners make when they launch PPC ad campaigns. But they’re not the only thing standing in your way of having an amazing ad campaign that generates lots of leads and revenue. Once you address the common issues, it’s time to take your landing page to the next level.
Here are the 5 elements we see on every top-converting PPC landing page. Revisit your current landing pages to make sure they have each of these elements, and keep them in mind as you launch new ads and campaigns.
Key Takeaways
Make sure the message, key talking points, and exact phrases in your ads are used on the landing page they link to. This “message match” is important for ad quality, but also reassures visitors that you’re legitimate and will solve the problem that made them click.
Directly address a visitor’s main fears or painpoints. This gives them the confidence that you understand their challenges and can help.
Build credibility by including trust signals like real images of your team, client reviews, and specifics about your business (i.e., locally owned and operated since 2006) on the landing page.
Make the button text clear and compelling. Specific language like “Get My Fair Cash Offer” outperforms generic text like “Click Here” by 49.55%.
Before we get into the landing page-specific elements, I want to take a minute to remind you of the importance of having landing pages that match the talking points of your ad.
So what does message matching look like? Here are a few examples …
It might be tempting to personalize your ads by saying something like “Matt Buys Houses.” That personalization isn’t necessarily bad. But if the ad links to a page that only has your business name and doesn’t mention Matt again, you’ll run into message match and credibility issues. Someone clicked on an ad about Matt, but Matt is suddenly gone, replaced by a nameless business. Because the ad doesn’t match the landing page, visitors (and Google) aren’t sure the landing page is for the same businesses as the ad. Visitors lose trust (cautious of a bait and switch), and Google may flag your ad as scammy. The end result is your ad showing up less often and visitors who leave without contacting you.
You can still run the “Matt” ad and include your business name on your website, just make sure to also use the phrase “Matt Buys Houses” on the landing page in addition to your business name. Similarly, if you use a picture of yourself (or a happy client) in your ad, make sure that image is also used on the landing page for continuity and credibility. Whatever talking points you specifically call out in the ad (a certain location, quick response times, fast closings, purchasing houses in as-is condition, etc.) make sure every single point you mention in the ad is repeated in the copy of your website. (We walk through some good and bad examples in minute 37:30 of the original webinar.)
Does that mean you need a specific landing page for every ad you run? If each ad has different selling points, then yes, absolutely. Someone who clicks on an ad for emergency HVAC repair doesn’t care that you also design and install new systems. They clicked on your ad to solve a specific problem, so make sure the landing page attached to that ad directly addresses that exact problem.
Pro Tip: You don’t need a dedicated landing page for each ad if the message is the same, but you’re testing different designs. As long as you cover all the same talking points and use the same language on the landing page as you do in the ads, you can point multiple ads to a single page.
Now, let’s get into how to design a simple, high-converting PPC landing page!
Must-Have PPC Landing Page Element 1: The Winning Headline Formula
Your headline should match the talking points of your ad (I think we’ve covered that thoroughly!), but we’ve also come up with a specific formula that wins over and over again. After spending 10+ years testing and refining landing pages for Carrot members, here’s the most effective PPC landing page headline formula:
[What visitors get] + [How Fast] + [Biggest Fear Removed]
The biggest fear can also be the major painpoint they’re trying to solve for …
Selling a house in as-is condition
A fast closing timeline
Fast or affordable emergency repair for a plumbing or HVAC issue
Wanting a new roof with a long guarantee
Needed a local service provider in their small or remote area
This simple formula captures attention right away and directly addresses the problem a visitor is trying to solve. Nothing complicated, nothing too clever that the visitor needs to figure out, just a straightforward, appealing promise.
Don’t worry too much about length when writing a headline using this formula, just focus on getting your point across clearly and compellingly. (Though you don’t want it to be so long that the visitor just glosses over it). You can also play with the order of the elements, as long as the headline reads naturally. Here are a few examples:
Get a Fair Cash Offer [what they get] Today [how fast] — No Repairs, No Commissions, Close in 7 Days [their fear/painpoint]
We Buy Houses Anywhere in the US [what they get] With Closing in as Little as 5 Days. [how fast] You Pay No Fees and No Repairs [their fear]
A Carrot member uses this exact headline and sees a 41.9% conversion rate on their landing page!
Emergency Plumbing Repair [what they get] Within an Hour! [how fast] Trusted plumbers in Portland for 20 years! [their fear]
Use this formula to test different headlines and find the best combination that inspires visitors to contact you.
Must-Have PPC Landing Page Element 2: Address Visitor’s Fears
Fear is the number one thing stopping people from contacting you. (How many times have you talked yourself out of a purchase or service because you weren’t sure about the quality, how reputable the business was, or if it was worth it? Those are all fear-based holdups.) When it comes to selling a property or hiring a local service provider, fear-based emotions are extra hard to get over. This isn’t buying a new jacket, it’s a major transaction that most people are probably inexperienced with.
The best way to get someone over their fears is to address them directly and honestly. You’ve touched on one or two of the major issues in the headline, but that’s only one sentence. You need to drive the point home repeatedly.
Identify 2-3 major reasons someone might hesitate to contact you or what they might be concerned about. These can also be reasons too work with you. Here are some examples:
A specific closing timeline (5 days, 7 days, “close on your timeline”)
No fees, no commissions
As-is condition, No repairs
Fair offer, free quote
100+ five-star reviews
In business since 2016, In business for over 20 years
Local family-owned business
All techs are background checked
Just below the headline is a great place to address these fees. It can be as simple as a bulleted list in the hero section of the page.
Again, make sure the fears you highlight in your ad are the most important ones addressed on the landing page. You can talk about more on the landing page, but keep the main focus in line with the ad.
Must-Have PPC Landing Page Element 3: Trust Signals
Now that you’ve promised to solve their problem, a visitor’s next priority is making sure you’re a reputable business worth contacting. When someone evaluates a business or service provider, they ask themselves a set of questions:
Is this person/company real?
Have they done this before?
Are they local?
Include credibility builders and trust signals on the landing page to put them at ease. A few of the example fears listed above are also trust builders (in business since 2016, local family-owned business, all techs are background checked). A few other examples of trust signals to include on your PPC landing page are:
Real photos of you and your team
Stats about your business (number of houses you’ve bought/serviced)
Local city/neighborhood references and photos
Reviews and testimonials from real clients
Badges (5 stars on Google, A+ from BBB)
License info
Process transparency (“here’s what happens next,” “here’s our process”)
Here’s what a landing page with good trust signals looks like …
Must-Have PPC Landing Page Element 4: Make Your Call-To-Action (Button) Clear & Compelling
The button language on landing page forms is another thing Carrot has tested extensively over the years. Known as the call-to-action (CTA), what your button says should be specific and detailed.
Clear language like “Get My Fair Cash Offer” outperforms generic text like “Click Here” by 49.55%. That’s because generic button text doesn’t tell the visitor what’s going to happen, what they’ll get, or what they can expect. Making it crystal clear what happens when they give you their information gives them confidence.
Good CTAs
Bad CTAs
✅ Get My Fair Cash Offer ✅ “See What My House Is Worth ✅ “Get My Free Quote
❌ Submit ❌ Click Here ❌ Contact Us
Having a strong CTA in the hero section of your landing page is particularly important. This is the most common contact point for visitors.
Must-Have PPC Landing Page Element 5: Low-Friction Contact Methods
By now a visitor has gotten to your PPC landing page, determined that you can solve their problem, decided that you’re trustworthy, and knows exactly what they’ll get by contacting you. The last thing you want is to have them back out now because your contact form is too long or they can’t find your phone number.
If you want people to call you, make your phone number very prominent both as your CTA and in places that a visitor would expect to find your phone number on a website (at the top and bottom of the page). Neary 83% of PPC traffic comes from a mobile device, so make sure the phone numbers on your landing page have click-to-call enabled and are easy to touch with your finger (meaning there isn’t so much stuff around them that the number itself is hard it hit).
Pro Tip: Use call trackingon your PPC landing pages so you know exactly which campaigns generate the most leads and business!
If your CTA is form-based, keep forms short! We strongly recommend using only 3 fields on your form.
For real estate: Name, phone, address
For home service providers: Name, phone, problem
While it’s tempting to want to gather more information with your form, every field you add above three reduces conversions. Think of each field as a friction point. If the form takes too long to fill out, asks for too much information, or makes the visitor think too hard, they’re going to leave without completing it.
If you absolutely need to collect more information, consider using a multi-step form instead of one long form. Multi-step forms put each question on its own “screen” so the visitor doesn’t get immediately overwhelmed by the amount of information they need to share. This is particularly helpful for mobile users where a long form would take up too much space on the screen and be difficult to fill in.
Keep PPC Landing Pages Simple & Focused
A good PPC landing page isn’t difficult to create. It’s actually the opposite. Keep things focused, address the visitor’s main concerns, and help them understand what will happen when they contact you.
If you want to dig into what makes a great PPC landing page even more, check out our free on-demand webinar, The 97% Blind Spot: How to Get 10x More PPC Leads Without Touching Your Ad Budget. Or use the PPC landing page templates built into Carrot to give you a jumpstart and make sure you don’t miss any important conversion elements!
InvestorFuse is now CarrotCRM! Compare the plans to pick the right one for you.
InvestorFuse has been the most trusted CRM in real estate for years, and since being acquired by Carrot in 2022, it’s only gotten better! New features, deeper integrations, an AI tool suite … it’s a streamlined system that helps you focus and close deals. This is the exact CRM you’ve always heard about … now it’s just orange instead of blue!
Campaign Autoresponders Automated responses to new leads
—
Inbound Call Popups
—
Outreach Sequences Drip campaigns
8 Sequences
15 Sequences
Unlimited Sequences
Property Data
50 reports/mo
100 reports/mo
200 reports/mo
Contracts
5 e-signature sends/mo
20 e-signature sends/mo
50 e-signature sends/mo
Groups
—
Reporting
Enhanced Reports
Enhanced Reports, Mini Dashboard & My Scorecard
Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard
Employee Scorecards
—
—
Guest Access
Resurfacing
—
Workflows
—
Saved Views
—
Transaction Management
—
External Sending
—
—
Restricted Users
—
—
Weighted Round Robin
—
—
AI Tools
AI Autonomous Lead Manager
Pay-as-you-go Starting at $0.02/action
AI Lead Scoring
Pay-as-you-go Starting at $0.02/action
AI Opportunity Summaries
Pay-as-you-go Starting at $0.02/action
Average Monthly Cost Will vary based on usage
$2/mo
$30/mo
$115/mo
I’ve used multiple CRMs in my time as an investor and I have to say… Not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. Lastly, the team is always super responsive and helpful. Much better than my prior CRMs. I cannot overstate how awesome their support agents and helpdesk are. Thanks team!
Josh
Mike Wall
Frequently Asked Questions
InvestorFuse was recommended to me. Can I still get it?
We are no longer selling new InvestorFuse subscriptions. But we promise that CarrotCRM and InvestorFuse 3.0 are the same software. They’re maintained by the same team (who came from InvestorFuse) and will feel exactly the same with complete feature parity.
Does CarrotCRM offer support like InvestorFuse?
We sure do! In fact, we have the old InvestorFuse support team! We’re always here to help and CarrotCRM paid plans come with included onboarding and on-going support.
Does it text blast/email blast?
No. Just like InvestorFuse, CarrotCRM is a lead conversion system thoughtfully designed to help you work motivated leads. It’s not a lead generation system. (If you want, set up a Carrot lead-generation website!)
However, any lead source you have (websites, phone calls from direct mail, answering service, mojo dialer, Facebook/PPC, bandit signs etc.) can be routed to come into CarrotCRM for you. And each campaign can be tracked separately so you can measure the results of your marketing efforts.
How do I get non-web leads into CarrotCRM?
If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads.
Are there setup fees?
No! CarrotCRM does not have any setup fees. CarrotCRM Essential, Scale, and Team plans include setup support.
How is it different than other CRMs?
It’s apples to oranges compared to other solutions. We’re the only platform that gives you a “step-by-step” process. It strips away all the complexities and just gives you the essential functionality built to turn your leads into deals.
Simply put, we care about you doing deals and spending LESS time on your computer. CarrotCRM functions more like a digital REI lead manager. It’s a process that guides your team intelligently through every action step.
Will you help me switch from my current system?
Yes, we provide support in helping all new members switch. We’ve made it super easy, whether you’re coming from Podio or another CRM. We will connect all of your lead sources and other marketing tools into CarrotCRM for you, and give you clear instructions for migrating old data over.
Is there a mobile app?
Not yet … but the system is mobile optimized, meaning you can open CarrotCRM on your mobile browser, and it will look and feel like an “app.”
What sets Carrot’s AI site builder apart is that it isn’t generic. We ask deep questions and gather insights about your company to create a website that’s tailored to your business out-of-the-box.
Here’s what we’ll ask you for …
Your primary and secondary target locations
We’ll build your site primarily targeting your main city or state, but include location pages specifically targeting surrounding areas and nearby secondary locations to capture more motivated leads.
Company mission statement & origin story
People connect with people, not just businesses. Your story helps build trust and shows you understand their situation. Your origin story makes you easy to connect with while a good mission statement focuses on the outcome for your customer.
What problems you help your customers solve (like fast closing, selling as-is, divorce or inheritene situations, etc.)
Clearly outlining the problems you solve helps visitors quickly recognize whether your service is right for their situation. These details make your site feel relevant and specific (rather than generic), and reduces confusion early in the visit.
What makes your company stand out
What unqiue promises can you make? Are you faster? More local? More experienced? More flexible? Better customer service? What do clients appreciate most about working with you?
Target lead type
Are you trying to attract motivated sellers? Land sellers or buyers? Maybe you deal with multifamily buildings, mobile homes, or something truly unique. Let us know your ideal lead type so we can customize your site.
Customer success stories
Share results and quotes from your past clients to build confidence and trust. These are great credibility builders!
Any stats, awards, or ratings you want to highlight
Share a few numbers that show your results. This can include years in business, number of clients helped, average days to close, or similar metrics. Don’t forget to list your licenses, ratings, memberships, awards, media mentions, etc.
Carrot’s AI website builder creates a beautiful, personalized, high-performing site for you out of the box. But you might want a little help taking it to the next level. That’s what Quickstart 3.0 is for! Our team of experts work with you to enhance your site and get everything connected quickly.
You can add Quickstart 3.0 to your account at any time.
AI Search Visibility and Readiness Scorecard & Training
What you’ll learn: How to audit your site for AI visibility and fix the gaps, so your business gets recommended by Google, ChatGPT, and others, and starts generating more leads.
Turn Your Website Into One AI Recommends
If your business isn’t being recommended in AI search, you’re invisible to a fast-growing stream of motivated seller leads.
More people are turning to ChatGPT, Google AI, and tools like Perplexity to find who they should trust, and those platforms don’t just rank websites… they choose winners.
This scorecard and video training shows you exactly how to become one of them.
In minutes, you’ll see where your site is losing trust, visibility, and opportunities, and what to fix, so your business gets surfaced, recommended, and sent leads directly from AI search.
By the end, you’ll have a plug-and-play tool that helps you: • Identify why your site isn’t being mentioned in AI search • Pinpoint the exact gaps across your foundation, credibility, and content • Know exactly what to fix next to improve rankings and visibility • Start positioning your business as the one AI tools actually recommend
What’s Inside?
AI Search Visibility Scorecard
Technical Foundation Checklist
Authority & Credibility Audit
Content & Optimization Framework
AI Visibility Test
Full Video Training to Improve Fast
Get your free Scorecard & Training
Download the AI Visibility Scorecard
I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.
Steve Londeau
Steve Buys Houses Fast
All other marketing channels are just tactics; Carrot is the big chunk in the middle that was just missing.
What you’ll learn: How to consistently ask for, collect, and publish high-impact reviews that build trust, drive conversions, and strengthen your SEO visibility without sounding awkward or pushy.
Turn Every Happy Customer Into a Marketing Machine
In this guide, you’ll learn how to systemize the review-collection process used by top Carrot members to earn 50+ five-star reviews in under 20 minutes a day. You’ll get proven scripts, templates, and automation ideas to ask for reviews the right way through email, text, in-person, or even your follow-up sequences. By the end, you’ll have a plug-and-play framework that helps you capture authentic stories from clients, amplify them across Google and social platforms, and turn credibility into consistent inbound leads.
What’s Inside?
Who to Ask for Reviews
How to Ask (Without Feeling Salesy)
Email & Message Templates
In-Person Review Requests
Where to Ask + Where to Publish
Bonus Tips from Top Carrot Members
Get your free guide
Download the Customer Review Machine
I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.
Steve Londeau
Steve Buys Houses Fast
All other marketing channels are just tactics; Carrot is the big chunk in the middle that was just missing.
Your primary and secondary target locations
