Whether you want faster, deeper insights or help doing the actual work, Carrot’s AI Suite has tools that help you embrace the benefits of AI while staying in control.
The Carrot AI Suite comes with all available AI features. No picking and choosing, no nickel and diming. Just enhanced productivity at a predictable price.
The Carrot AI Suite is a $99/month add-on to your subscription. Additional charges may apply if you exceed your monthly usage limits.
AI Page Optimizations
The On-Page Insights and Full Site Audit features flag issues and warnings. Make sure every page is always optimized to keep sites performing well.
AI Lead Manager
CarrotCRM’s Autonomous Lead Manager (ALM) lets you have entire text conversations with leads without lifting a finger. The ALM asks questions and gathers info for you.
AI Lead Scoring
Identify the hottest leads and know when a lead is warming up or cooling off based on your preferred criteria. AI Lead Scoring is built into CarrotCRM.
AI Summaries
Stop wasting time reviewing lead details and past communications. CarrotCRM’s AI Summaries put all the important information right in front of you in a few sentences.
AI Call Insights
Part of the built-in Call Tracking, AI Call Insights distill every call into a transcript, quick summary, and motivation rating so you know who to follow up with first and which campaigns drive the best leads.
Usage Tracker
Monitor your AI usage each month so you don’t unexpectedly go over your limit. You’ll see a notification when you hit 75% and 100% of your monthly usage.
I tell people all the time, if Carrot only gets you one extra deal that you make $10K on, it just paid for itself for 4-8 years! But if you go through all the setup process and trainings, and actually implement everything you learn, you will get a lot more deals than that.
Jeff Filali
Want help customizing your site?
Quickstart 3.0
Carrot’s AI website builder creates a beautiful, personalized site for you out of the box. But you might want a little help taking it to the next level. That’s what Quickstart 3.0 is for!
Replace stock images with your photos
Implement Schema for advanced SEO
CRM integration
Call Tracking setup
Domain connection support
You can add Quickstart 3.0 after the site onboarding process or anytime by via chat.
CarrotPro
The ultimate Carrot website personalization experience. Start with a high performing website, then work with our team to make it your own with unique design elements and new webpage sections. If you’ve seen a Carrot site that doesn’t “look” like a Carrot site, they might be a CarrotPro member!
Deeper location page optimization
Personalized design elements
Additional credibility sections added to your site
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
Tyler Ford
WeBuyHomesInTucson.com
Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000 bucks. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. I couldn’t survive without the SEO package.
Ryan Dossey
RE Investor | Ohio
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
Keith Sant
Kind House Buyers
Frequently Asked Questions
What happens after I join?
Our AI website builder will ask some questions about your business (or enter your existing URL and we’ll scrape the info for you!) and build a personalized site designed for your unique business!
Customize your color palette, pick your favorite website design, connect your domain, and your site is live! You can keep personalizing your copy, images, and webpage sections with our AI tools and drag-and-drop editor until it’s perfect.
Then, join the Carrot Facebook Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads!
Does Carrot “do my SEO” for me?
Carrot sites are optimized for SEO — meaning best practices and tech are already in place for you! This includes an AI-generated SEO strategy tailored to your business and SEO-optimized location pages launched right away to target all your markets. Once your site is live, you can track your progress and tweak your target keywords with Carrot’s built-in SEO tools.
If you want Carrot to “do your SEO for you,” check out our Managed SEO Services!
What if I need more than one website?
Add more sites at any time for just $29/month! Carrot members add additional sites for other lead types, industries, or locations every day.
If you have CarrotAgency, you can add sites for your clients, or have them subscribe to Carrot and give you access to their site(s).
What types of websites does Carrot offer?
Members use Carrot sites to market their real estate business and local home service businesses. Some of the most popular site types include real estate wholesale, land buying/selling, mobile home investors, HVAC, roofing, plumbing, and general contractors. But you can customize a Carrot site to target just about anyone searching for a local business!
Our sites are built on real data that tells us what performs best. It’s not just a pretty website that never generates leads. Carrot sites help you rank easily, while converting more traffic into leads. Who else has 10+ years of continuous testing and optimization?
Then we took all that data-based knowledge and created an AI website builder that generates a site designed to perform well. This isn’t a vibe-coded site built on hopes, dreams, and good intentions. It’s a powerful lead generation machine that you can launch in minutes, supported by even more AI tools and a drag-and-drop editor so you can easily make changes.
Does Carrot website pricing include hosting?
Yes, all plans come with secure and fast managed hosting. That means you don’t have to worry about updates, plugins, backups, firewalls and all that tech stuff. We’ve got it!
Can I buy a domain from Carrot?
Carrot does not sell domains. But you can connect a domain purchased from Hover, Namecheap, GoDaddy, Squarespace, or any other domain provider. Here are some best practices for choosing a domain name!
Is there a set-up fee?
No, Carrot does not charge a setup fee.
Most new Carrot members do their own setup through our automated site creation system. Our team is here to support you if you run into any issues or have questions.
You can move your existing domain to a new Carrot site. And you will want to configure that new site with your existing branding and credibility (like logo, testimonials, projects, etc).
We do not typically recommend trying to re-create an existing website on Carrot unless you are an expert and know your previous work will outperform our optimized systems.
If you have a site that already ranks well for your important keywords, please contact our team and we can discuss a Concierge Migration to help ensure a successful transition without losing your current results.
What happens if I want to cancel?
We would be bummed to see you go. But simply go into your account and request a cancellation… that’s it. If you are within 30 days we will honor our 30-day money back guarantee.
You are free to take and reuse any content you created for your site, but any content from Carrot’s Content Library or page templates cannot be reused elsewhere.
Does Carrot provide phone support?
Yes! Phone support is a feature for our premium support add-on.
If you need additional ongoing support, you can add or remove this at any time from within your account.
I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.
MIKE BORGER
Oahu Home Buyers
Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot because you won’t even compete without them.
Carrot Websites vs. AI Website Builders & Vibe Coding
Choose an AI website builder that knows what it’s doing.
AI website builders promise an easy, fast way to launch a website without dev skills. But if you pick the wrong one, you’ll end up with a site that looks pretty but is loaded with issues.
AI website builders aren’t inherently bad — Carrot offers one! They help people who aren’t website designers or developers quickly launch professional looking sites. But like many new technologies, they’re not a silver bullet or a magical fix.
The biggest challenge is that AI doesn’t automatically know what makes a good website or how to compellingly position your business.
Pretend you’re using AI to build a house. With a vibe coding AI website builder, it will generate something that looks like a house. It probably even includes fundamentals like doors, windows, and a roof. But what about insulation, an HVAC system, and electrical outlets in spots that make sense? Little features you wanted but forgot to mention, like a kitchen island or walk-in closets, and exactly how many bedrooms you want. Is the foundation clean and strong?
It’s the same when building a website. Many “no code” website builders don’t have a defined understanding of what makes a good website. It creates a site that looks like everything else online and might include some bare-minimum SEO. But it’s just a pretty image. To get a good website that meets your needs and performs well, you need to specify every little thing.
Carrot’s AI website builder is built on a foundational understanding of what makes a good website and core SEO and conversion optimization standards (that we’ve been testing and improving for 10+ years).
You don’t have to ask for every little thing because our AI builder already knows what’s needed and expected. It adds forms and phone numbers in the best place for conversion optimization without you asking because that’s part of its programming. It adds important pages for services, target markets, and credibility because every website should have these, even if you didn’t ask for them specifically.
Launching a website that’s going to perform well, rank in search engines, appear in AI, and generate leads isn’t only about knowing how to design and code. It’s about knowing what your website needs and the best order to put everything in. Most AI builders don’t know that, you have to explain it to them. If you don’t know, it’s not actually easier, it just feels like it is.
“AI slop” is a term for a reason. You want a functional website, not an AI slop site.
Real results with Carrot sites.
98+ desktop, 90+ mobile speeds
60% faster than custom WordPress.
30% – 50% of top Google rankings
for top target keywords.
More than 1 Million Leads
generated by Carrot websites.
Common challenges & complaints about AI website builders
Perfect Prompting
Most people think they can just tell the AI builder, “Make me a modern site for my roofing business in Sandy, OR.” You’ll get a site this way, but it won’t have the right pages, good SEO, forms and phone numbers in the right spot, explain what you do or why your company is different, meets accessibility standards, or many other very important things.
You need highly detailed prompts explaining exactly what you want on your site. If you don’t know what to ask for, your site will look fine but perform poorly.
Just a Website
You’ve vibe coded your perfect website. Now what? If you use a program like Claude, you now have to move it somewhere you can actually host and launch the site (which can be technically complicated).
If the AI builder offers hosting, you can push it live quickly, but then what? How well is it performing? Is anything broken? An AI website builder that only builds the site leaves you in the dark. To get any performance insights you need to purchase, integrate, and learn additional solutions.
Usage Limits & Costs
Every time you give an AI builder a prompt, ask it to adjust or change something, or accept a recommendation it makes, that runs an action. Depending on the builder you’re using, it’s easy to run into a usage limit or significantly drive up usage costs.
The more changes you need to make to your site to get it just right, the more it’s likely to cost or delay you.
Carrot sites are great because you can literally have a full fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.
Jason Moss
Carrot AI website builder vs. Other AI website builders
Each AI website builder offers a different feature set, but here are some important features and functionalities you should look for.
Designed for local lead generation
Conversion optimization built into the design
Questions that guide your site build
Solution-dependent
Quick setup
High performance site speed
Depends on base code
Secure website hosting
Solution-dependent
Improvements & innovations automatically applied to your site
Built-in website analytics
Solution-dependent
Built-in SEO tools
Solution-dependent
Free 3rd party integrations
Solution-dependent
Customer Support
Solution-dependent
Wish you could vibe code a Carrot site? You’ll be able to soon!
Carrot is combining the ease of building a site by chatting with AI with our proven frame that ensures a high-performing site built for SEO and conversion (plus our secure hosting, SEO tools, and built-in reporting).
AI website builders create pretty products quickly, but what’s under the hood and how well is it supported? Choosing a builder that’s only techonology focused without paying attention to the real-world functionality and outcome can lead to some major issues. Don’t rely so heavily on the tech that you forget the human aspect that keeps sites running and supporting your business.
Poor Site Speed
Site speed is incredibly important for search ranking and lead conversion, but your AI site builder might not pay close attention.
Simplistic SEO
“SEO optimized” usually just means page titles, meta descriptions, and a sitemap. That’s not true SEO optimization.
Not Best Practices
What pages to include, where to put forms and phone numbers … most AI website builders don’t know website conversion rate best practices.
Difficult to Update
If you use Claude or another builder that doesn’t host your site, you need to copy/paste entire code files to make updates or changes.
Limited Support
Not all AI website builders offer human-centric customer support … meaning you’re on your own if you run into an issue or have a question.
Messy Code
Continuous changes via chat can lead to messy code bases. Without engineers keeping an eye on site health, you’ll end up with bloated code.
Lost Time
You may think you’re saving money by building your site yourself … but what isn’t getting done during the hours you’re tweaking your site?
Lost Revenue
If your site has a problem you don’t know about or isn’t optimized to perform well, how many customers are you willing to lose?
Why People Prefer Carrot
[We moved away from Carrot] and not only did we waste thousands on actual spend but we lost months of leads so the real lost opportunity was even bigger. We’re back with Carrot and we’re in the top 3 search results almost every time.
Xander Cruz
CR of Maryland
One of the benefits of Carrot is that you can buy a lot of the SEO tools elsewhere, but what you’ve done is you’ve bundled it, put it all under one roof, and you’ve given us a discount on it because of that.
The search performance functionality is all under one roof. I don’t want to have to jump around everywhere to get this information. To have it all in one place is beautiful.
Tony Stewart
Property Peace
I enjoy Carrot. I think it’s very user friendly. For someone like myself that’s not very tech savvy to be able ot do what I did. I think it’s pretty cool.
Can I edit and customize my website after Carrot’s AI builder creates it?
Yes! You still have control over design and content elements of your website. Add new page sections with our drag-and-drop editor and pre-built designs, use the AI Rewrite Tool to adjust your copy, and play with the different design elements to make your site stand out.
Right now our AI website builder asks you a series of questions and produces a site for your that you can then edit and adjust.
What kind of questions does Carrot’s AI website builder ask?
It asks for details about your company like your basic business information, what locations you target, the type of customers you want, what makes your company difference, credibility drivers like reviews and ratings, then has a place for you to upload your logo and choose your color palette.
Why is Carrot’s AI website builder better than others?
Carrot has spent the past 10+ years testing and perfecting what makes a good website — one that ranks well in SEO, shows up in AI search results, and converts visitors into leads. It all comes down to having a site with good speed, credibility-building elements that show off your unique company, and putting those elements in the right order with the right CTAs.
We took all these learnings and made it the foundation of our AI website builder. The builder isn’t making things up as it goes along or only building what you tell it to. It takes your requests and maps them to Carrot’s proven website framework to produce a site that looks good, reflects your business, performs well, and converts leads. Most other AI website builders stop at “looks good.”
Does Carrot have a usage or credit limit?
There is no usage limith with Carrot’s AI website builder or with our AI Rewriting Tool that helps you optimize your site copy.
Each member also gets a monthly trial of our other AI tools (like On-Page Insights, Site Audit, and AI Call Tracking Insights). If you want to unlock more AI usage, you can add the AI Suite to your account for $99/mo. This Suite unlocks all our AI features, so you don’t have to pay for each one individually.
Why is Carrot more expensive than other website AI builders?
Because with Carrot you get more than just a website.
Not only do you get a website built on a strong peformance foundation, you also get secure hosting, managed site maintenance, and additional marketing tools like CarrotCRM, SEO tools, marketing campaign tracking tools, and built-in reporting. It’s a robust marketing hub that helps you launch a website, then helps you track how well that site, your overall marketing campaigns, and your lead-to-customer conversion is working.
Want to launch a site designed for performance? It only takes a few minutes.
It’s no secret that owning a small business is getting more difficult. With more competition, higher expenses, and clients tightening their spending, winning business is challenging.
One of the most effective ways to generate new business is with a great website. Traditional marketing methods like offline advertising, mailers, bandit signs, and even cold calling can still work. And modern approaches like being social-only have their place for some companies. But when it comes to local businesses and services, the majority of today’s consumers search online and use a business’s website to judge its credibility.
Let’s explore four data-backed reasons your local business needs a website.
Key Takeaways
People not only search online for local businesses, they use business websites to decide who to trust. Even if you’re advertising elsewhere or are social-first, having a modern website can determine if a customer works with you.
A website with easy contact options — like a clickable phone number and a short, easy-to-find form — lets you generate customers outside normal business hours.
A good website is a foundational part of appearing in AI search results.
Your website is the ideal place to showcase your work and customer reviews. Over 90% of consumers rely on reviews before making a purchase or working with a business.
I work for a company that helps local service providers launch a website, so I admittedly have a vested interest in you having a site. But statistics are also on my side. The fact of the matter is, people go online to search for local businesses. Not some people. A lot of people. Approximately 99% of consumers go online to discover local businesses. Yet 27% of small businesses think a website is irrelevant to their industry.
Those holdouts relying on recommendations, old school marketing methods, or social media platforms majorly miss out. Not only on search traffic, but on consumer trust. Having a professional-looking website lends your business credibility.
69% of consumers said a website is essential for a local business to be credible.
Businesses with websites are perceived as 41% more trustworthy than those without.
45% of consumers say businesses without websites feel less “real.”
39% report they have declined to do business with a company specifically because it lacked a website. That figure jumps to 45% among consumers ages 18-44.
If you’re a home services provider, having a website is even more important. DreamHost found that 66% of consumers said they’re more likely to hire a contractor or home service provider with a website.
Even with people continuing to ask friends for recommendations and increasingly turning to social media or AI for searches, a website remains a foundational piece of business credibility. Here’s more from DreamHost:
58% of people check a business website to confirm info they see on social or Google.
Only 35% of consumers consider working with a company recommended by AI that doesn’t have a website.
Having a good website is the second most important trust factor when judging a local business (only online reviews are more important). Social media came in third. Personal recommendations ranked fourth.
The first website was created in 1991. Google Search has been around since 1995. Automatic delivery of the Yellow Pages began phasing out in 2011. Websites aren’t a fad. They’re how people find businesses — and decide which ones to trust — as we move further into the 21st century.
2. Show Up in Local Search (SEO) & AI Search
So people are searching online. How do you make sure you show up in those searches? One of the answers is having an SEO-optimized website.
72% of small to medium-sized businesses say SEO has a medium-high impact on their business, yet only 40% said they have a dedicated website. — Bright Local
Good SEO lets you target potential customers when they’re looking for a specific solution. Here are a few tips for good SEO that will help you rank in local searches:
Be hyper local — When people conduct a local search, they don’t want a business the town over. They want a business in their town. Make sure you target these searchers by clearly including your service areas on your website. Even better, have a dedicated page for each market you serve.
Think (and speak) like a consumer — There may be a lot of technical terms in your industry, but your customers might not know them. When writing website copy, use the terms your customers are most likely to use. Essentially, speak like a human or imagine you’re describing what you do to your grandma.
Instead of talking exclusively about “buying homes in probate,” create web content explaining how you help people “sell an inherited house.”
If you’re an HVAC company, your customers might not know what a condenser is. They’re more likely to search for more generic, simple terms like “AC isn’t working” or “AC repair.”
Answer their questions upfront — When someone is looking to sell their house fast, for cash, or is looking for a home service provider, they have a lot of questions. Answer their most common questions with FAQ sections on your webpages.
Think about the questions your current customers ask you most often, these make great FAQs!
Google’s auto-suggest feature is another great place to learn what people commonly search for and the phrases they use.
These SEO best practices also help with AI search optimization.
McKinsey & Company found that 50% of consumers use AI-powered search. BrightLocal’s Local Consumer Review Survey 2026 found that use of AI tools for local recommendations grew from 6% in 2025 to 45% this year (yes, you read that right, that’s a 650% increase!). AI engines are now the third most popular source of business recommendations, with 40% of consumers trusting AI to provide business recommendations.
To be found by modern consumers, you need to be online. And the best way to control your online presence is with your own SEO and AI-optimized website.
Want help optimizing your website for local AI search? Check out Carrot’s AI Visibility Challenge, built specifically for local services businesses and real estate professionals!
3. Generate Leads & Get Customers — Even after hours
This one should seem pretty straightforward. People are looking online for a local business. Being online gives you a better chance of being found when (and where) they’re looking — especially if your site is SEO optimized.
But it’s more nuanced than that. Your business (likely) isn’t open 24/7, but that doesn’t mean people only look for service providers during normal business hours. In an emergency repair situation, someone searching for a local service provider needs to get in touch with you quickly — no matter what time of day it is. In this case, research indicates they’ll look at your star rating, read some reviews, then go to your website to verify you can solve their problem and ultimately contact you.
Or maybe someone is contemplating a kitchen remodel or a roof replacement and only has time to sit down and do research in the evenings. These people are more likely to look closely at your website and do deep research before reaching out. They may not even want to talk to someone right away and be more interested in filling out a form for a quote instead.
This is a similar situation for real estate investors wanting to attract motivated sellers. The seller may be dealing with a stressful situation and hesitant to reach out directly. Or they may have limited time to dedicate to selling a property and need to fit it in when they can … even if you’re not immediately available. Offering them a free, fast cash offer via a website form can seem like a lower-pressure option for these visitors. (And using CarrotCRM’s autoresponder feature means you can respond to them immediately, even when you’re offline.)
Without a website, you limit potential customers to only the people who know about you without an online search and those who can get ahold of you when you happen to be available.
Here are easy contact methods you should include on your website:
A clickable phone number for people on mobile devices
This is particularly important if you’re a service provider who offers 24/7 emergency services!
A contact form in the hero (top) section of your website
Our testing shows that more than 3 fields dramatically reduces the form completion rate, so keep your initial contact forms to only the information you absolutely need.
4. Build Trust
I already mentioned that people consider businesses with a modern website more trustworthy. But having a website also lets you showcase your business and really build that trust.
When a potential client comes to your site, they want to make sure you can solve their problem and that you’re legitimate. The best way to put their mind at ease is to show them who you are, the work you’ve done, your credentials, and highlight happy past customers. Your website is the perfect place to:
Show before and after photos of projects
Talk about your company’s history and ties to the local area
Show real photos of your team
Walk customers through your process
Publish licensing information
Highlight ratings from Google, BBB, and other review sites
Post local media mentions (like local news appearances or sponsorships)
Most importantly, highlight real customer reviews on your website. SQ Magazine found that 93% of consumers read online reviews before making a purchase decision, with 88% trusting online reviews as much as personal recommendations. More importantly, 58% of consumers say they are willing to pay more for businesses with strong reviews!
BrightLocal puts the number of people who read online reviews for local businesses even higher — at 97%. They also found that the percentage of consumers who “always” read reviews jumped from 29% last year to 41% in 2026.
When you finish working with a client, ask for a photo with them and a testimonial. Better yet, see if they’ll talk about your company in a short video. Putting a face to the review lets people know you didn’t make it up. If you want to use Google reviews on your website, take a screenshot of the review and put it on your site as an image for the same level of legitimacy. (Pro Tip: If you’re using images of reviews, type the content of the review into the image’s alt text so it can be crawled for SEO and AI search.)
Websites are a must for today’s local businesses
There’s no escaping the internet, and companies that try to ignore the need for a business website are only hurting themselves. No matter how small your business, who you target, or what you offer, people want to check you out online before they commit. If you’re a real estate investor or a local services provider (like HVAC, contractor, electrician, plumbing, roofing, etc), having a website with good local SEO is non-negotiable.
Zippia found that 81% of consumers conduct online research about a business prior to making a purchase, with 47% seeking information specifically from the business’s website.
People want information before working with a business, and they turn to the internet to find that information. If you’re not online, your business is effectively silent.
Launching an SEO-optimized website for your local business doesn’t have to cost thousands or require technical know-how. Carrot’s AI website builder walks you through the process in minutes for less than $150/mo.
Be easy to find online when local homeowners and landlords need you most.
The home service provider who shows up first and has the best reviews when people search online wins the most business. Carrot’s fast, SEO-optimized, credibility-building websites help you reach the top of the search results.
of data from thousands of local lead generation websites.
30% – 50% of top Google rankings
for top local search keywords.
“Even if you don’t get a ton of traffic, the traffic you do get is really hyper-motivated. These are people that have a problem they’re trying to solve.”
Mike Wall
The SEO tools, support, and resources are unmatched, and they’ve directly impacted my ability to generate quality leads.
Keith Sant
A good website builds local trust
When someone looks for a local HVAC, plumber, roofer, electrician, contractor, house painter, or any other home service provider, the number one thing they’re concerned about is trust.
Is your company legitimate?
Will you do good work?
Is your pricing fair?
Can you solve their specific problem or need?
Are you trustworthy?
A sign on the side of the road or a flyer on someone’s door doesn’t build trust. A modern, professional website that highlights your company does.
Carrot websites are easy to launch, have lightning-fast speed, and are designed to help you build credibility and perform well in search engines and AI.
Image is everything, especially in my trade. With HVAC, a lot of people are skeptical, there are a lot of horror stories. Gaining a customer’s trust is huge, having a professional website adds to your authority.
Chris Steckler
Built for Local Home Service Providers & Contractors
Scroll on each screenshot to see their entire homepage!
Launch your site in minutes, without technical help or know-how. Answer a few questions about your business and our AI website builder produces an amazing, SEO-optimized site for you. No more wondering what to put where, your site is already designed with the must-have sections.
Want to customize the look of your site even more? The drag-and-drop page editor makes it easy to add things like images, customer reviews, FAQs, and services sections.
Built-In Marketing Tools
Built-in marketing tools help you drive new business without a lot of work and get the most out of your marketing. Carrot websites include a marketing strategy optimized to your business, SEO tools, campaign tracking features, and reporting dashboards.
We also make it simple to reach every market you service. Just tell us what areas you work in and Carrot automatically generates pages specifically targeting each of those locations. This is a game changer for local service providers who want customers in multiple towns!
AI Tools
You’re busy running your business and working on jobs … you don’t want to add “do marketing” to your already packed schedule. That’s why Carrot built a suite of AI tools to help.
From the AI Rewrite Tool that helps you update the content on your webpages to SEO auto-optimizations, Carrot’s AI features help you move fast, stay up to date, and make sure you don’t miss a thing … without being a marketing expert.
Site performance matters, and ours is the best.
Does your site load slowly, especially on mobile? People will leave.
Is it hard to contact you? People will leave.
Does your site look outdated or like a generic business that could exist anywhere? People will leave.
What your site looks like, the information and images you include, and how well it performs matter to capturing business. Carrot has spent the past 10+ years perfecting site performance, local SEO, and conversion rates (and we’re still working!).
You can’t get 10 years of testing, insights, and improvements from any other website provider. If you want the best results, work with the company that cares about results.
Does Carrot offer websites for other home service providers?
We’re working on support more home service providers soon! If you have a specific need you’d like to discuss, let’s chat!
There are other Carrot sites in my market. Wouldn’t I be competing with them?
The fact of the matter is, you’re competing with any similar websites in your market. But if competitors using Carrot sites routinely appear at the top of search results and AI recommendations, why wouldn’t you want to use the same winning platform?
Pair Carrot’s proven website structure with your own differentiators and experience to stand out and win those leads.
Can’t I build a website with AI?
There are a lot of AI website builders, but all they do is give you a pretty website. They’re not designed for fast site speed (critical for SEO and to keep visitors happy!) or with website conversion best practices in place. With an AI website builder, you’re often missing important website elements that will cost your customers!
Plus, Carrot handles your hosting, website security, and backend maintenance for you to keep your site fast, secure, and running well.
Does Carrot do my SEO for me?
Carrot sites take care of the heavy lifting: speed, structure, technical SEO, AI content, schema, mobile optimization. You choose keywords (our suite helps) and build authority over time. We give you the race car. You steer it.
A modern website that puts potential customers at ease, answers their questions, and showcases your company can be the difference between winning and losing a new customer. Don’t leave your website performance to chance, work with the local lead generation experts.
In part one of this PPC landing page series, we covered the 4 Major Problems with Your PPC Landing Page (that cost you leads). These are major, commonly recurring issues we see local business owners make when they launch PPC ad campaigns. But they’re not the only thing standing in your way of having an amazing ad campaign that generates lots of leads and revenue. Once you address the common issues, it’s time to take your landing page to the next level.
Here are the 5 elements we see on every top-converting PPC landing page. Revisit your current landing pages to make sure they have each of these elements, and keep them in mind as you launch new ads and campaigns.
Key Takeaways
Make sure the message, key talking points, and exact phrases in your ads are used on the landing page they link to. This “message match” is important for ad quality, but also reassures visitors that you’re legitimate and will solve the problem that made them click.
Directly address a visitor’s main fears or painpoints. This gives them the confidence that you understand their challenges and can help.
Build credibility by including trust signals like real images of your team, client reviews, and specifics about your business (i.e., locally owned and operated since 2006) on the landing page.
Make the button text clear and compelling. Specific language like “Get My Fair Cash Offer” outperforms generic text like “Click Here” by 49.55%.
Before we get into the landing page-specific elements, I want to take a minute to remind you of the importance of having landing pages that match the talking points of your ad.
So what does message matching look like? Here are a few examples …
It might be tempting to personalize your ads by saying something like “Matt Buys Houses.” That personalization isn’t necessarily bad. But if the ad links to a page that only has your business name and doesn’t mention Matt again, you’ll run into message match and credibility issues. Someone clicked on an ad about Matt, but Matt is suddenly gone, replaced by a nameless business. Because the ad doesn’t match the landing page, visitors (and Google) aren’t sure the landing page is for the same businesses as the ad. Visitors lose trust (cautious of a bait and switch), and Google may flag your ad as scammy. The end result is your ad showing up less often and visitors who leave without contacting you.
You can still run the “Matt” ad and include your business name on your website, just make sure to also use the phrase “Matt Buys Houses” on the landing page in addition to your business name. Similarly, if you use a picture of yourself (or a happy client) in your ad, make sure that image is also used on the landing page for continuity and credibility. Whatever talking points you specifically call out in the ad (a certain location, quick response times, fast closings, purchasing houses in as-is condition, etc.) make sure every single point you mention in the ad is repeated in the copy of your website. (We walk through some good and bad examples in minute 37:30 of the original webinar.)
Does that mean you need a specific landing page for every ad you run? If each ad has different selling points, then yes, absolutely. Someone who clicks on an ad for emergency HVAC repair doesn’t care that you also design and install new systems. They clicked on your ad to solve a specific problem, so make sure the landing page attached to that ad directly addresses that exact problem.
Pro Tip: You don’t need a dedicated landing page for each ad if the message is the same, but you’re testing different designs. As long as you cover all the same talking points and use the same language on the landing page as you do in the ads, you can point multiple ads to a single page.
Now, let’s get into how to design a simple, high-converting PPC landing page!
Must-Have PPC Landing Page Element 1: The Winning Headline Formula
Your headline should match the talking points of your ad (I think we’ve covered that thoroughly!), but we’ve also come up with a specific formula that wins over and over again. After spending 10+ years testing and refining landing pages for Carrot members, here’s the most effective PPC landing page headline formula:
[What visitors get] + [How Fast] + [Biggest Fear Removed]
The biggest fear can also be the major painpoint they’re trying to solve for …
Selling a house in as-is condition
A fast closing timeline
Fast or affordable emergency repair for a plumbing or HVAC issue
Wanting a new roof with a long guarantee
Needed a local service provider in their small or remote area
This simple formula captures attention right away and directly addresses the problem a visitor is trying to solve. Nothing complicated, nothing too clever that the visitor needs to figure out, just a straightforward, appealing promise.
Don’t worry too much about length when writing a headline using this formula, just focus on getting your point across clearly and compellingly. (Though you don’t want it to be so long that the visitor just glosses over it). You can also play with the order of the elements, as long as the headline reads naturally. Here are a few examples:
Get a Fair Cash Offer [what they get] Today [how fast] — No Repairs, No Commissions, Close in 7 Days [their fear/painpoint]
We Buy Houses Anywhere in the US [what they get] With Closing in as Little as 5 Days. [how fast] You Pay No Fees and No Repairs [their fear]
A Carrot member uses this exact headline and sees a 41.9% conversion rate on their landing page!
Emergency Plumbing Repair [what they get] Within an Hour! [how fast] Trusted plumbers in Portland for 20 years! [their fear]
Use this formula to test different headlines and find the best combination that inspires visitors to contact you.
Must-Have PPC Landing Page Element 2: Address Visitor’s Fears
Fear is the number one thing stopping people from contacting you. (How many times have you talked yourself out of a purchase or service because you weren’t sure about the quality, how reputable the business was, or if it was worth it? Those are all fear-based holdups.) When it comes to selling a property or hiring a local service provider, fear-based emotions are extra hard to get over. This isn’t buying a new jacket, it’s a major transaction that most people are probably inexperienced with.
The best way to get someone over their fears is to address them directly and honestly. You’ve touched on one or two of the major issues in the headline, but that’s only one sentence. You need to drive the point home repeatedly.
Identify 2-3 major reasons someone might hesitate to contact you or what they might be concerned about. These can also be reasons too work with you. Here are some examples:
A specific closing timeline (5 days, 7 days, “close on your timeline”)
No fees, no commissions
As-is condition, No repairs
Fair offer, free quote
100+ five-star reviews
In business since 2016, In business for over 20 years
Local family-owned business
All techs are background checked
Just below the headline is a great place to address these fees. It can be as simple as a bulleted list in the hero section of the page.
Again, make sure the fears you highlight in your ad are the most important ones addressed on the landing page. You can talk about more on the landing page, but keep the main focus in line with the ad.
Must-Have PPC Landing Page Element 3: Trust Signals
Now that you’ve promised to solve their problem, a visitor’s next priority is making sure you’re a reputable business worth contacting. When someone evaluates a business or service provider, they ask themselves a set of questions:
Is this person/company real?
Have they done this before?
Are they local?
Include credibility builders and trust signals on the landing page to put them at ease. A few of the example fears listed above are also trust builders (in business since 2016, local family-owned business, all techs are background checked). A few other examples of trust signals to include on your PPC landing page are:
Real photos of you and your team
Stats about your business (number of houses you’ve bought/serviced)
Local city/neighborhood references and photos
Reviews and testimonials from real clients
Badges (5 stars on Google, A+ from BBB)
License info
Process transparency (“here’s what happens next,” “here’s our process”)
Here’s what a landing page with good trust signals looks like …
Must-Have PPC Landing Page Element 4: Make Your Call-To-Action (Button) Clear & Compelling
The button language on landing page forms is another thing Carrot has tested extensively over the years. Known as the call-to-action (CTA), what your button says should be specific and detailed.
Clear language like “Get My Fair Cash Offer” outperforms generic text like “Click Here” by 49.55%. That’s because generic button text doesn’t tell the visitor what’s going to happen, what they’ll get, or what they can expect. Making it crystal clear what happens when they give you their information gives them confidence.
Good CTAs
Bad CTAs
✅ Get My Fair Cash Offer ✅ “See What My House Is Worth ✅ “Get My Free Quote
❌ Submit ❌ Click Here ❌ Contact Us
Having a strong CTA in the hero section of your landing page is particularly important. This is the most common contact point for visitors.
Must-Have PPC Landing Page Element 5: Low-Friction Contact Methods
By now a visitor has gotten to your PPC landing page, determined that you can solve their problem, decided that you’re trustworthy, and knows exactly what they’ll get by contacting you. The last thing you want is to have them back out now because your contact form is too long or they can’t find your phone number.
If you want people to call you, make your phone number very prominent both as your CTA and in places that a visitor would expect to find your phone number on a website (at the top and bottom of the page). Neary 83% of PPC traffic comes from a mobile device, so make sure the phone numbers on your landing page have click-to-call enabled and are easy to touch with your finger (meaning there isn’t so much stuff around them that the number itself is hard it hit).
Pro Tip: Use call trackingon your PPC landing pages so you know exactly which campaigns generate the most leads and business!
If your CTA is form-based, keep forms short! We strongly recommend using only 3 fields on your form.
For real estate: Name, phone, address
For home service providers: Name, phone, problem
While it’s tempting to want to gather more information with your form, every field you add above three reduces conversions. Think of each field as a friction point. If the form takes too long to fill out, asks for too much information, or makes the visitor think too hard, they’re going to leave without completing it.
If you absolutely need to collect more information, consider using a multi-step form instead of one long form. Multi-step forms put each question on its own “screen” so the visitor doesn’t get immediately overwhelmed by the amount of information they need to share. This is particularly helpful for mobile users where a long form would take up too much space on the screen and be difficult to fill in.
Keep PPC Landing Pages Simple & Focused
A good PPC landing page isn’t difficult to create. It’s actually the opposite. Keep things focused, address the visitor’s main concerns, and help them understand what will happen when they contact you.
If you want to dig into what makes a great PPC landing page even more, check out our free on-demand webinar, The 97% Blind Spot: How to Get 10x More PPC Leads Without Touching Your Ad Budget. Or use the PPC landing page templates built into Carrot to give you a jumpstart and make sure you don’t miss any important conversion elements!
InvestorFuse is now CarrotCRM! Compare the plans to pick the right one for you.
InvestorFuse has been the most trusted CRM in real estate for years, and since being acquired by Carrot in 2022, it’s only gotten better! New features, deeper integrations, an AI tool suite … it’s a streamlined system that helps you focus and close deals. This is the exact CRM you’ve always heard about … now it’s just orange instead of blue!
Campaign Autoresponders Automated responses to new leads
—
Inbound Call Popups
—
Outreach Sequences Drip campaigns
8 Sequences
15 Sequences
Unlimited Sequences
Property Data
50 reports/mo
100 reports/mo
200 reports/mo
Contracts
5 e-signature sends/mo
20 e-signature sends/mo
50 e-signature sends/mo
Groups
—
Reporting
Enhanced Reports
Enhanced Reports, Mini Dashboard & My Scorecard
Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard
Employee Scorecards
—
—
Guest Access
Resurfacing
—
Workflows
—
Saved Views
—
Transaction Management
—
External Sending
—
—
Restricted Users
—
—
Weighted Round Robin
—
—
AI Tools
AI Autonomous Lead Manager
Pay-as-you-go Starting at $0.02/action
AI Lead Scoring
Pay-as-you-go Starting at $0.02/action
AI Opportunity Summaries
Pay-as-you-go Starting at $0.02/action
Average Monthly Cost Will vary based on usage
$2/mo
$30/mo
$115/mo
I’ve used multiple CRMs in my time as an investor and I have to say… Not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. Lastly, the team is always super responsive and helpful. Much better than my prior CRMs. I cannot overstate how awesome their support agents and helpdesk are. Thanks team!
Josh
Mike Wall
Frequently Asked Questions
InvestorFuse was recommended to me. Can I still get it?
We are no longer selling new InvestorFuse subscriptions. But we promise that CarrotCRM and InvestorFuse 3.0 are the same software. They’re maintained by the same team (who came from InvestorFuse) and will feel exactly the same with complete feature parity.
Does CarrotCRM offer support like InvestorFuse?
We sure do! In fact, we have the old InvestorFuse support team! We’re always here to help and CarrotCRM paid plans come with included onboarding and on-going support.
Does it text blast/email blast?
No. Just like InvestorFuse, CarrotCRM is a lead conversion system thoughtfully designed to help you work motivated leads. It’s not a lead generation system. (If you want, set up a Carrot lead-generation website!)
However, any lead source you have (websites, phone calls from direct mail, answering service, mojo dialer, Facebook/PPC, bandit signs etc.) can be routed to come into CarrotCRM for you. And each campaign can be tracked separately so you can measure the results of your marketing efforts.
How do I get non-web leads into CarrotCRM?
If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads.
Are there setup fees?
No! CarrotCRM does not have any setup fees. CarrotCRM Essential, Scale, and Team plans include setup support.
How is it different than other CRMs?
It’s apples to oranges compared to other solutions. We’re the only platform that gives you a “step-by-step” process. It strips away all the complexities and just gives you the essential functionality built to turn your leads into deals.
Simply put, we care about you doing deals and spending LESS time on your computer. CarrotCRM functions more like a digital REI lead manager. It’s a process that guides your team intelligently through every action step.
Will you help me switch from my current system?
Yes, we provide support in helping all new members switch. We’ve made it super easy, whether you’re coming from Podio or another CRM. We will connect all of your lead sources and other marketing tools into CarrotCRM for you, and give you clear instructions for migrating old data over.
Is there a mobile app?
Not yet … but the system is mobile optimized, meaning you can open CarrotCRM on your mobile browser, and it will look and feel like an “app.”
What sets Carrot’s AI site builder apart is that it isn’t generic. We ask deep questions and gather insights about your company to create a website that’s tailored to your business out-of-the-box.
Here’s what we’ll ask you for …
Your primary and secondary target locations
We’ll build your site primarily targeting your main city or state, but include location pages specifically targeting surrounding areas and nearby secondary locations to capture more motivated leads.
Company mission statement & origin story
People connect with people, not just businesses. Your story helps build trust and shows you understand their situation. Your origin story makes you easy to connect with while a good mission statement focuses on the outcome for your customer.
What problems you help your customers solve (like fast closing, selling as-is, divorce or inheritene situations, etc.)
Clearly outlining the problems you solve helps visitors quickly recognize whether your service is right for their situation. These details make your site feel relevant and specific (rather than generic), and reduces confusion early in the visit.
What makes your company stand out
What unqiue promises can you make? Are you faster? More local? More experienced? More flexible? Better customer service? What do clients appreciate most about working with you?
Target lead type
Are you trying to attract motivated sellers? Land sellers or buyers? Maybe you deal with multifamily buildings, mobile homes, or something truly unique. Let us know your ideal lead type so we can customize your site.
Customer success stories
Share results and quotes from your past clients to build confidence and trust. These are great credibility builders!
Any stats, awards, or ratings you want to highlight
Share a few numbers that show your results. This can include years in business, number of clients helped, average days to close, or similar metrics. Don’t forget to list your licenses, ratings, memberships, awards, media mentions, etc.
Carrot’s AI website builder creates a beautiful, personalized, high-performing site for you out of the box. But you might want a little help taking it to the next level. That’s what Quickstart 3.0 is for! Our team of experts work with you to enhance your site and get everything connected quickly.
You can add Quickstart 3.0 to your account at any time.
AI Search Visibility and Readiness Scorecard & Training
What you’ll learn: How to audit your site for AI visibility and fix the gaps, so your business gets recommended by Google, ChatGPT, and others, and starts generating more leads.
Turn Your Website Into One AI Recommends
If your business isn’t being recommended in AI search, you’re invisible to a fast-growing stream of motivated seller leads.
More people are turning to ChatGPT, Google AI, and tools like Perplexity to find who they should trust, and those platforms don’t just rank websites… they choose winners.
This scorecard and video training shows you exactly how to become one of them.
In minutes, you’ll see where your site is losing trust, visibility, and opportunities, and what to fix, so your business gets surfaced, recommended, and sent leads directly from AI search.
By the end, you’ll have a plug-and-play tool that helps you: • Identify why your site isn’t being mentioned in AI search • Pinpoint the exact gaps across your foundation, credibility, and content • Know exactly what to fix next to improve rankings and visibility • Start positioning your business as the one AI tools actually recommend
What’s Inside?
AI Search Visibility Scorecard
Technical Foundation Checklist
Authority & Credibility Audit
Content & Optimization Framework
AI Visibility Test
Full Video Training to Improve Fast
Get your free Scorecard & Training
Download the AI Visibility Scorecard
I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.
Steve Londeau
Steve Buys Houses Fast
All other marketing channels are just tactics; Carrot is the big chunk in the middle that was just missing.
Your primary and secondary target locations
