In 2019, Shemeika Fox doubled her number of closings. But it wasn’t by sheer luck… it was by clear-cut strategy and intentional action. She’s marketing her business in ways that most real estate agents never even consider, and because of that, she’s cutting through the clutter in her competitive market. Just before that success, though, Shemeika was tired and frustrated — she was on the hamster wheel of business, sweating for every single lead. She knew something needed to change. And that’s when she made these five key shifts in her thinking and her marketing. 1. Mindset Shift: From Hunting To Farming Entrepreneurs are great at getting up early and working late. There’s a ceasless motivation that drives entrepreneurs, and while that’s an important quality for success, it’s also not sustainable. Ask any ex-entrepreneur why they got a day-job and they’ll probably tell you that they worked too hard and too long for too little payback. That’s because most entrepreneurs hunt for their closings. They pay for advertisements, ask for referrals, send direct mail, follow-up, and cold call. But here’s the thing: the moment that you stop doing those things… the leads stop flowing. Which means that the only way to generate more leads or to keep generating leads at all it to keep working harder and longer… to keep hunting. But what about a farmer? A farmer is different than a hunter. They plant seeds, nurture those seeds, and then reap the benefits of their careful attention. Sure, it takes more time to see the results, but the harvest is much more plentiful and, in terms of ROI, it requires much less work per closing. Farming strategies include SEO, buliding brand awareness, and content marketing… all strategies that most real estate agents neglect. Now we’re not saying that you should stop running ads or sending direct mail, but you should be farming and hunting for your leads. Hunt for leads when your business needs them immediately, and farm when you can allow a bit more time for results. This was an important mindset shift for Shemieka to make and it’s important for all entrepreneurs. Harder work is not the only way to generate more leads or grow a bigger business. Like the cliche goes, work smarter, not harder. For Shemieka, that means consistently running ads and sending direct mail, but also spending plenty of time building her online brand image, posting content to social media, and growing her SEO presence. 2. Simple, Effective Lead-Generation Website Building an effective website is one of the most difficult parts about building a real estate business. You need one because everyone else has one… but how do you get that website to actually be useful and generate leads? And in order to get the functionalities and features you need to get your website generating leads on autopilot, how do you build that without spending thousands of dollars on a custom design? For Shemeika (and for more than 7,000 real estate pros around the nation), Carrot was the answer. Before signing up with Carrot, this was Shemeika’s website. It might look pretty, but the problem is that it wasn’t generating leads for Shmeika’s business, no matter how much traffic she drove to the site. That’s why she signed up with Carrot. Here’s her new website. And guess what? People don’t just visit that site… they opt-in, they contact her, and those leads turn into closings. In fact, her website brings in so many leads that, in 2019, she doubled her number of closings. Why? Well, the genius of our Carrot methodology is in giving … Continued
