What if you could take a system that’s proven to generate high-quality leads — a system that has made hundreds of investors and agents around the nation millions of dollars — and implement it right into your business in just 30-60 minutes per day over a 30-day period?
And in it, we’re going to walk you through how to brand your real estate business, how to drive traffic, and — most importantly — how to get high-quality leads (and even how to obliterate your best month’s lead-gen record).
Are you ready?
“I did this challenge and learned so much. So glad I accepted this challenge, without it I never would have got my website together. Easy… no. Challenge… that is the name of the game… worth it… 100%.”
At Carrot, we’ve helped countless real estate pros beat their most aggressive market competitors, generate more than one million leads, and build businesses that support themselves and their families.
Over the last few years, we’ve learned a lot about what real estate marketing tactics work… and what doesn’t.
And we thought to ourselves…
“What if we created a tried-and-true, fool-proof lead-gen system for agents and investors — a system that would help our members become the go-to experts in their market, drive leads passively to their website, and build the business of their entrepreneurial dreams?”
This challenge is helping people even more than we could have imagined…
One of our long-standing members, Chris Wojciechowski, said he wishes we would have created this challenge 3 years ago!
“This was a great journey. Although I had most of this completed, it did help me fill in some blanks. I make this a mandatory requirement for new members. I have been a member for 3 years, this would have been so helpful back then!”
So…
Are you ready to create a marketing system for your real estate business that generates leads like clockwork, that makes your business more predictable and sustainable?
Moreover, are you ready to spend just 30-60 minutes per day over the next month to make it happen?
Great! Click below to join!
“I got my first lead!!!!”“I Googled my Carrot website keywords plus location and what a surprise. My website showed up #3. When I Googled location plus keywords, I showed up #2. Niche marketing plus Carrot website.”
A Glimpse At The 30-Day Challenge Gameplan
We’ve recorded a ton of in-depth content for this challenge. We’re going to show you how to set up your website, choose the best keywords to target, leverage social media, convert leads like clockwork, and lots more.
Not only will we teach you how to do those things, but we’re also going to keep you accountable — each day has a checklist of items you need to finish. You’ll need to set aside 30-60 minutes for most days.
By the end of it, you’ll have a website set up to convert leads, a traffic plan to drive high-quality prospects to your website, and an irresistible, trustworthy brand image.
Pretty sweet, right?
Here’s a little peek at the agenda for investors (and below that is the agenda for agents).
INVESTORS: Ready to beat your best month’s lead gen record? Join the 30-day challenge below and let’s make it happen!
“It was great! I enjoyed every minute, great content… don’t change anything. I loved it, I know that some tutorials are outdated but it made me search and seek harder! Keep it up Carrot gang”
– Blane Daretz
“Anyone who has not done the 30 day program needs to sign up. Great Accountability” – Kathy Denworth via Epic Planning Call
A Glimpse At The 30-Day Challenge For Agents
Week 1 – Mindset & Marketing Plan ✍️
Building a business with the right mindset
Standing out in a shifting industry
Incorporating Carrot into your marketing
Agent Marketing Plan: content pyramid & your mission and finding your niche
Using Carrot’s VideoPost feature to create blog posts
Getting your backlinks started
Week 4 – Driving Traffic 📈
How to create a niche VideoPost
Get your featured property listings started
How to create featured property landing pages
We’ll also teach you…
Creating and Dialing in your Facebook Campaign
Setup Facebook Retargeting
And tons more…
AGENTS: Ready to beat your best month’s lead gen record? Join the 30-day challenge below and let’s make it happen!
“Hello, Carrot Team. First of all, I’m in love with my new website, I’m working crazy daily on it making the changes and adding more stuff. I’m on the 30-day challenge.”
– Rafael Zanette
INVESTORS & AGENTS: You Ready To Obliterate Your Best Month’s Lead-Gen Record?
Ready to turn your website into a lead-gen machine? Ready to build the business of your entrepreneurial dreams? Ready to beat your own personal record and your most aggressive market competitors?
If you said “yes,” then we made this 30-day challenge for you.
Today we are doing something a little bit different for this episode of the CarrotCast, we decided to do a 45-minute business teardown where we hop on with an agent or investor and unlock the biggest pain points in their business, so you can get a behind the scenes look at the journey of someone just like you and find out what it takes to get on the fast-track to success.
We sat down with Robert Grand, owner of Grand Realty and Eugene House Buyers to take a look at his business and his websites and how they could be improved. I do 3-4 of these calls each week, but have never recorded one until today!
We touched on some exciting topics including easy tips for content creation, creating a follow-up system, and restructuring deals to better capitalize on leads. Listen in as we breakdown Roberts’s business and discover ways to help him and his team find massive success, thus creating a major community impact in 2020.
Read the Full Show Notes Below…
Carrot, Fix my Business! Behind The Scenes Strategy Session w/ Real Estate Investor & Agent, Robert Grand
If you are an investor or an agent, you will want to do all you can to maximize your marketing efforts. With a few small tweaks and additions to your site, you will be able to create credibility and gain traction in your SEO efforts.
Robert Grand is a former firefighter who has been a real estate agent since 2012. Together with his partner, he runs a traditional real estate agency, a property management company, and does investments. Robert has two sites with us, one for Grand Realty and another for Eugene Housebuyers. We did a quick rundown of each, providing some tips to really make the site stand out and grab the attention of potential clients.
Eugene House Buyers
Eugene House buyers is set-up with the Hemlock theme. I always advise Carrot Clients to do a quick google search of words they want to rank for and take a look at any of the Carrot sites that pop up. In order to stand out, you’ll want to do something a little different with your theme, content, and message.
The site looks good and has a great local picture. The CTA stands out and matches with the company’s branding. Your call to action should always stand out, being one of the first things people see when visiting your site.
The content doesn’t appear to be updated from our stock content, which is ok, but it may not be so great for SEO. I always advise clients to go in there and tweak a few things to make it more personal. Ideally, 100% of the content should be different, however, just by editing 30-50%, Google will recognize it as unique content.
Updating the About page is extremely important. It provides a connection between you and your potential clients. You’ll want to make it personal, showing who you are and what you do. And of course, you should have a few pictures! On the realty side, Robert has a great about page, I suggested he grab some of that content and bring it over to the investor side.
Follow-up is another issue we addressed. If someone wasn’t interested in the cash offer, they were just letting the lead go instead of referring them over to the realty side. If you offer both services, be sure to provide dual offers and options for your clients! Robert left about $100k on the table last year just because the wasn’t passing the leads to the reality side.
Testimonials are great for your website but there are a few things you can do to make them even better. First off, if possible use full names as opposed to just initials. Try to include a photo with yourself and the client or better yet, get a video testimonial. If you aren’t able to achieve either, take a pic of the house, even a screenshot from Google maps will do if you aren’t able to drive-by.
For both sites, I advised Robert to get his Facebook retargeting set-up. I consider this another form of follow-up as you will be able to keep hitting those potential clients with new content every day.
Video, video, video. You hear me talk about this a lot, but including a video, with your face, will help you to get more leads and close more deals. Talk about what you can offer, who you can help, and why you’re doing what you are doing.
Grand Realty
Until signing up with Carrot, Grand Realty didn’t have a website. Their business did pretty well simply from word of mouth – they closed 45 transactions the first year. After getting the sites set-up, they didn’t do much with them for the first 4-5 months.
The first thing we talked about was knowing where the leads were coming from. In the “Campaigns” section, you can enter your information and find out! For this situation, we wanted to know how many people were coming to the site via the Eugene House Buyers site. This will let Robert know if people are actually clicking the link he has up.
If you are working with buyers and sellers as a real estate agent, why not set up landing pages for both? So many of our agents only create city-specific landing pages for homebuyers, without anything targeting home sellers. Since Robert focuses more on listings, I advised him to get some pages up there to attract home sellers in his market area. The more you niche these pages into seller specific situations, the easier it will be to get them to rank.
A question Robert had about his site was if he should market as Eugene or Eugene and Springfield, and which way would be better for SEO. If you search Google for real estate in Eugene and you see results or related searches for Springfield, you’ll know that Google looks at them as one and the same.
Since we did find Springfield results, and since his pages are ranking well, leaving them as Eugene and Springfield is the way to go. I do recommend that Robert create separate landing pages for each city. Adding in some great backlinks can help to bump up these pages even higher.
If you are creating lots of pages for your site, you don’t need to have them all in the primary menu. For example, Zillow will rank #1 for everything and they have millions of pages, but you don’t see links to all of them on their homepage. It’s once you search within Zillow, and you see all of the subpages and related searches that those other pages come into play. You can set up your site in the same way.
Immediate Action Steps
By doing just a few small things, Robert will be able to maximize the value of the sites he has with us. Here is what we have advised him to do…
Amp up the about pages
Implement Facebook retargeting
Utilizing our Campaigns feature to know where leads are coming from
Update stock content
Create better follow up and offer multiple solutions to clients
Create landing pages for sellers on the reality side
Add credibility to testimonials using photos or even video
By taking these few simple steps, Robert and his team will be able to reach more people, build credibility, and begin to establish themselves as the authority when it comes to real estate and in the Eugene area.
Making An Impact
A couple of years ago Robert shifted the way he did business. He, along with Ryan Fletcher created the Impact Club in the Eugene area as a way to give back. One of the initial projects gave $10k to The Clarity Water Project and to date they have been able to donate over $94k back into the local community. For Robert, it is all about building those finances so he can have the greatest impact on his community as possible.
“If you had to give a ballpark guess, how much money would you say your Carrot site is worth to your business?” I asked.
I reached out to Ryan Dossey for an interview because first, he’s been a Carrot member since like 2014 (long enough that he can’t remember exactly when he signed up) and more importantly, because he’s a wildly successful entrepreneur and real estate investor.
He has been mentioned and/or quoted in Forbes, Time, Money, Entrepreneur, and Yahoo Finance.
In the last 18 months, his business, Christopher Ellyn Homes (which does a little of everything — wholesaling, flipping, and buy-and-hold) acquired $8.8 million in rentals.
In terms of cash flow, his real estate investing business typically generates somewhere in the high five-figure range every month (they’ve hit 7 figures a few times).
“Oh man. It’s hard to place a number on that. But I’d say that our Carrot site is easily worth 7 figures to our business,”
Ryan responded…
“I mean, we’ve done 7 figures in assignments through that site. If it wasn’t for my Carrot site, I wouldn’t have the same credibility I have today in my market.”
Talk about some awesome feedback!
He also offered some tips for real estate investors who are looking to grow their businesses and cut through the clutter.
Back in 2012, Ryan was just getting into real estate investing. And the first site he created for his business was hosted on Lead Propeller — one of our competitors that many of you are probably aware of.
But eventually, Ryan got fed-up with painfully low conversion rates and moved to Carrot.
More specifically, his Lead Propeller site was suffering to the tune of a 1% or 2% conversion rate. His Carrot site now receives about an 11% conversion rate.
He gets far more leads. And because of that, he’s able to build a sustainable business with predictable lead-flow and income.
Even when sending direct mail, Ryan says,
“It’s my website that build credibility when people are trying to learn about my business. If I didn’t have a trustworthy site that loads fast and looks like a million bucks and converts well, then my business wouldn’t be as profitable as it is today — plain and simple.”
Which begs the question: is your site doing all of those things? If it isn’t, then you might consider getting yourself a Carrot site. Our sites load even faster than Google and we’re constantly optimizing tech stack, SEO, and design. To quote Ryan once more,
“My favorite thing about Carrot is that they’re constantly optimizing so you don’t have to.”
#2: Customize Your Carrot Site
Having been a Carrot member for 4 or 5 years, I thought Ryan would be the perfect guy to give advice to new Carrot members about how to get the most of their membership.
So I asked him,
“What would you tell new Carrot members to do with their site to get the most bang for their buck?”
His response was simple:
“Customize it. You have to make it your own. You have to create a brand image for your business.”
Specifically referring to his own Carrot site, he said,
“We customized the hero image on the homepage, we rewrote and customized the entire ‘Our Company’ page, and we replaced all of the stock images with real images of our city or the people who work in our business.”
And he recommends that all Carrot members do the same thing.
“Carrot provides a great foundation, but you have to customize your site if you really want to stand out from the competition.”
Ryan and his team even went so far as to create separate landing pages for different markets where they operate (something we highly recommend doing — you can learn more about optimizing your city pages).
Originally, Ryan did all of these customizations himself to save on money. But recently, he decided to sign up for Carrot’s Concierge service, where we make all of these site changes for you, specific to your industry and business.
Of our Concierge service, Ryan commented,
“We noticed some pretty solid changes. Actually, our bounce rate went down and our sessions duration went up after going through Carrot’s Concierge service.”
I asked him for specifics and he said that his bounce rate went from 70% before the Concierge service to 65% and his average session duration went from 2:18 to 3:18.
At Carrot, we talk a lot about the power of maintaining a blog on your real estate site. It helps make your site appear more active to visitors and it gives your website more opportunities to rank in Google (which means more chances to generate free traffic and leads).
That’s right — every month we’ll send you content for your blog so you don’t have to spend hours writing and researching your own content. The Content Pro plan includes 12 articles every month and the Advanced Marketer plan includes the same 12 plus 12 more exclusive articles.
From our experience, more content equals more leads.
And when I asked Ryan what his favorite thing about Carrot is, he said,
“I love the blog content that Carrot provides.”
When I asked him why he loves it, he said,
“Well, first, because it fills out our site and makes us appear more active. But also because those articles are actually generating leads for our business every month.”
And while we recommend customizing about 25% of the articles that we give our members to avoid duplicate content, Ryan and his team just post those articles on their website without any changes.
And still, those articles are generating about 10% of all of their website’s traffic every single month purely through SEO.
We highlighted the URLs which are blog articles on Ryan’s site.
Sure — you could publish your own blog content. But you have enough other work to do — you don’t need to add consistent content marketing to your plate.
Plus, if you really want to create some of your own content on top of what we provide you with, then we’ve made it dead-simple and lightning-fast through a little tool we call VideoPost.
One day, Ryan was doing some SEO research for his real estate website. He typed “Christopher Ellyn Homes” — the name of his company — into Google to make sure that they were ranking first for branded search terms…
…but wait — what’s this?
Looking at the Google Ads, he noticed that some of his competitors were spending money to target his branded keyword phrases.
After doing some research on the ad strategy, he decided to do something similar. Now he targets some of his biggest market competitor’s branded keywords with his own Google ads.
What’s more? He’s even generating a few leads every month with this strategy! And the even cooler part he mentioned is that the cost-per-lead with this strategy is dirt cheap — specifically, $15.
So why not give it a try yourself? It’s worth a shot, especially if your competitors are already trying to steal your own leads. ;-)
Yellow letters are extremely common among real estate investors.
And the reason is simple: they get opened. After all, if you received a yellow letter in your mailbox, you’re going to open it simply to see if it’s as important as it claims to be.
There are a few problems with sending yellow letters, though. First, it’s very competitive — so if you do it, too, you’re just joining in with that clutter. As Earl Nightingale once said…
“Look at what the majority of people are doing, and do the exact opposite, and you’ll probably never go wrong for as long as you live.”
Second, a yellow letter can be portrayed as dishonest. The implication of a yellow letter is that it’s some sort of legal warning. But, of course, that isn’t true. So when someone opens up your letter, there’s a serious chance of frustration because they feel deceived.
Ryan Dossey makes a strong case against yellow letters and postcards, saying, “They are just the same old thing. If you want to get a higher response rate, you have to do something different. You have to stand out.”
Instead, Ryan uses full-color, custom branded pieces. And he says that he gets a higher response rate from his direct mail than anyone else in his market. “It’s a huge advantage,” he says.
So consider ditching the yellow letters and postcards and trying something else — something that none of your competitors are doing.
Conclusion
At Carrot, we take our member’s success very seriously. If our members succeed at building businesses that provide them with financial and personal freedom, then we count that as a win.
In fact, our mission at Carrot is to “Add humanity back to business and give people more time in life for the things that matter.”
If you feel like you’re on the hamster wheel with your business, constantly grinding away but never see real promising results, never building tangible momentum that can carry your business forward for years to come, then we might be the solution you’re looking for.
We’ve generated millions of leads for thousands of real estate professionals around the country, and we’d love to do the same for you. Give us a risk-free try over here and let’s build the business of your dreams together. :-)
It is our job to get of our funks so we can bring other people along… we can not accept negative energy around us.
Trevor Mauch, CEO of Carrot
We all have bad days. Stuck in a funk, bummed out, just not feeling it… this was me last week. But, I realized something needed to change. I needed to deal with my A.N.T.S – Automatic Negative Thoughts.
This episode isn’t about real estate, ya’ll. This is about how to be happy, how to amplify others and how to show up every day giving your absolute best.
I’m going to share with you how I went from being reactive to being proactive, took control over my thoughts, flipped the switch, and regained my momentum.
Listen to the CarrotCast Podcast:
[podcast-subscribe]
The A.N.T.S. in your P.A.N.T.S Conversation
2:49 – Recognizing that you’re in a funk.
6:53 – If you’re like me – ambitious, but low on willpower, you might need habit triggers.
9:35 – What are A.N.T.S… Automatic Negative Thoughts? And how do our thoughts affect how we feel physically? We can do everything to make sure we show up our best every day, but sometimes forget to care of our minds.
11:07 – P.A.N.T.S: Positive, Aspirational, New, Thoughts inject positivity into your brain! “This is easy!” “I can do this forever” “My energy is high!”
15:03 – Stop letting the negativity around you weigh you down. Use your energy for positivity, add value, add growth, and get excited about what you’re doing!
16:37 – Own your thoughts with affirmations for specific situations and tell your thoughts where to go.
22:32 – Future pace: Be grateful for what you have at the moment and have a vision for where you are heading.
28:32 – Create a culture of energy within your business. Become a power plant for energy. What companies like Dutch Bros and Carrot are doing in rural America to make an impact on millions of people.
33:20 – Wrapping it up… We’re launching ASK CARROT! A weekly Live Q&A with Trevor. Head over to Carrot.com/ask or YouTube.com/InvestorCarrot starting February 14th at 1 PM PST to ask him anything!
The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast
My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses:CarrotCast
What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast
We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram
What’s up, everyone! If you’ve listened to the CarrotCast in the past, you’ll know that we’ve done a few episodes on flipping land and how beneficial it can be. I don’t think most investors recognize the value of vacant land.
You won’t have to physically visit the site, there aren’t any plumbing, roofing, or heating systems to maintain, and best of all, the competition is usually much lower.
Willie Goldberg has been a real estate investor for only 2.5 years.While most people are throwing away land deals, he’s made $1.6 million gross in the last 12 months!
Using his Carrot sites, he’s been able to generate 60 deals in the past few months alone!
Today I’m super excited to sit down with Willie to discuss how he first got into land, what he’s doing to capture his leads and to learn his strategy of how he plans to close 500 land deals over the next 12 months!
Read the Full Show Notes Below…
How I Grossed $1.6 Million Flipping Land Using Leads Other Investors Are Ignoring w/ Willie Goldberg
What do you do when you get a land lead? While many people throw these leads away, for Willie Goldberg, it is how he has built his business. After learning about many types of real estate investment, Willie settled on land when he realized there was incredibly low overhead and he could buy and sell from anywhere.
Will Goldberg first started his business in April of 2017. Since college, he had worked in finance, but he knew it wasn’t the lifestyle he was after. Becoming an entrepreneur through real estate became his goal, and in May of 2018, he was able to quit his job to pursue it full-time.
Today, Willie lives in Chicago, but his primary market is in Southern California. He is also buying and selling land in other places such as New Mexico, Arizona, Florida, and a few other states. His current team consists of a partner, a salesperson in the Chicago office, a Transaction Coordinator, and a VA in the Philippines.
Finding Land Sellers
Even with an excellent Carrot Website for your land business, you’ll need to have a way to direct them there. For many land investors, direct mail is how leads are initially activated. That initial piece of contact will direct them to your site.
For Willie, hisdirect mail piece is a simple and to the point offer letter. He mails to micro-geographic areas with blanket offers for vacant lots.
Determining Offer Prices
The first recommendation Willie has when it comes to creating his offers is to not overthink it. His strategy is to use Datatree while pulling comps from Zillow, Realtor.com, and Landwatch. He will determine an offer price that is fair and will still get him a deal, and out the mailers go.
Of course, if someone calls in and their land is actually valued much higher or much lower, Willie and his team will present a counteroffer that makes more sense.
Finding Land Buyers
For Willie, as with many other real estate investors, Facebook Marketplace has proven to be an excellent place to capture leads. He has a VA who manages Facebook, answering all of the inquiries from ads they post. Their emails are collected to create a huge potential buyers list.
Willie also offers to his buyers is owner financing. This has been monumental in his success. By offering owner financing, he is able to get the lots sold faster, all while creating a guaranteed monthly income for himself, something many real estate wholesalers often lack.
Another great way to bring buyers in the door is through videoposts. I am always a big proponent of video to build credibility and connection with potential clients. Your videos don’t have to be complex. A quick cell phone video of you in front of your computer can be very powerful.
You can take your videos one step further by using our awesome video post feature, which will allow you to shoot and post a transcribed video in less than 10 minutes!
Building Credibility As A Land Seller
Right on his website, Willie allows buyers to use a credit card to purchase a property through owner financing. But in order to covert, he has to make sure people realize that his company is real and that they will actually receive the land they are paying for. To do this, it is important to build trust and credibility as a land seller.
Willie has done this through video, email campaigns, and with the information provided on his about page. He has done a very good job of this too. Willie landed on our radar after we saw his site was generating 3,000-4,000 leads!
His customized Carrot site was generating high-quality leads that he is now helping others do the same with his Land Flipping Course. He now has over 75 coaching students, with more and more learning his methods by the day!
If you are a current Carrot customer who is interested in land, head over to Carrot to check out our land sites. You can get one up and running without much customization or effort! Stop throwing away your land leads, follow in Willie’s footsteps to start generating revenue from an often overlooked niche!
Almost 6 years ago, we founded Carrot based on a single huge frustration in the market. The traditional website builders were built to launch and edit a site easy, simple, and cheap… but they all sacrificed the most important thing to you.
Performance and results.
That means getting more qualified people to your website, converting them into motivated leads at a higher rate, plus building trust and authority. Hence, they want to work with you over your competitors.
Performance & Results or Easy Editing? The Choice…
Like anything in life, there are trade-offs. The “big” low-cost website builders out there (think Wix, Squarespace, and WordPress themes) chose to go all-in on “ease of use” and sacrifice performance for their clients. You’d save a bit of time, but it could cost you tens of thousands of dollars (or more) in lost revenue from underperformance.
At Carrot, from the beginning, we’ve gone all-in on performance and, until now… had to choose to limit your ability to have an easy, drag-and-drop editing experience on your websites.
Over the years, our members have raved about the results Carrot has helped them get.
You control MORE top Google rankings than any other system in the real estate industry for phrases your best prospects are typing every month.
You’ve converted over 3 million inbound online leads from your websites.
And today, we’re proud to introduce that now you can enjoy all of the performance the Carrot platform is known for with the visual editing experience of a slick drag-and-drop editor.
Introducing… the all-new Carrot Visual Editor
This is where it gets exciting! The new Visual Editor offers a simple way to create, edit and add content to your posts and pages without sacrificing the performance you expect from your Carrot site.
Once you get the hang of it, [the Visual Editor] makes customizing the site a breeze! Saved me so much time as compared to the original format.
– Tyrone T. (Advanced Marketer Beta user)
What will the new Visual Editor help you do?
I’m glad you asked :-)
A few benefits you’ll enjoy with this powerful FREE upgraded Visual Editor include…
No more switching back and forth from editor to page – now see all of your edits in real-time, including your hero section, forms, and more!
Use Drag and Drop tools to easily create and edit pages with movable and reusable content blocks!
Make your website stand out visually without having to use any fancy code.
Enjoy the new “Full-Screen Mode” to have the most beautiful, clean, and simple editing experience possible… without the distractions (try this mode, you’ll love it!)
SEO Grader updates: 1) Your SEO grade for the page will update in real-time without you having to save the page, and 2) Now get SEO grades for multiple keywords for the same page! (this is huge)
No loss of page speed – yay!
… and more
How does the Visual Editor work?
The Visual Editor uses intuitive drag and drops content blocks to speed up the creation of pages and content within Carrot.
You can now add blocks for headings, videos, paragraphs, images, tables, and so much more. There are also several pre-built blocks that are created specifically for your site.
Blocks are portable, making it super easy to insert and rearrange any content. Plus, you can save your favorite blocks and use them again later.
Choose from several block types and styles
With the Visual Editor, you will be able to create and edit pages more quickly and see those changes in real-time right on the page! You can further customize your experience with full-screen mode – a personal favorite of mine. Give it a try when you have a chance.
Check out the new Full-Screen Mode In Action! Clean eh?
Bonus! Upgraded SEO Tool
While we’ve been building you a state-of-the-art editing interface, we uncovered an opportunity to upgrade the SEO Tool – so we did that too! Our updated SEO Tool provides several nice benefits:
Smart auto-generated post descriptions
Rank better by auditing and updating your content with multiple keywords
New options for social sharing
And.. much more. If you’d like to know more about it read here!
How do I start using the Visual Editor?
Advanced Marketer members always get exclusive early access to new features, so the Visual Editor began rolling out to them a few weeks ago. The feedback and response have been amazing!
“…the Visual Editor just flows so much better when making edits and new pages. I like the flexibility of the various blocks and formats which we can use to differentiate our Carrot site and cater to our personal look and feel while still keeping all the Carrot awesomeness!”
– Shaun K. (Advanced Marketer beta user)
Access is now in existing Carrot member accounts.
This will be a completely new editing experience, so those comfortable with the old editor will likely experience a small learning curve. The Carrot Help Center has already been updated with tutorials and FAQs to help guide you as you make the transition.
We are confident you are going to love this new editing experience! And we want your feedback! Members can contact our support channel for help, provide feedback, and ask questions.
Here’s to amazing future innovations to help you stand out, build authority, and grow a business that helps you get more freedom, flexibility, and finances… so you can make a greater impact.
But it’s also one of the strategies that top investors like Max Maxwell and Tom Cafarella swear by.
Establishing fruitful connections and securing promising deals often hinges upon effective communication. Among the diverse array of strategies utilized, cold calling is a stalwart method for initiating meaningful dialogue and fostering mutually beneficial relationships within the industry.
Explanation of Cold Calling in Wholesale Real Estate
Cold calling within wholesale real estate involves contacting potential buyers, sellers, or other industry professionals without prior contact or established rapport. It is a proactive approach to engaging with prospects, presenting opportunities, and navigating the intricacies of the market landscape. Unlike warm leads or referrals, cold calling requires a deliberate effort to capture attention, convey value, and, ultimately, pave the way for productive transactions.
Importance of a Well-Crafted Script
Central to the success of any cold calling endeavor is the utilization of a meticulously crafted script. A well-structured script serves as a guiding framework, ensuring that each interaction is purposeful, persuasive, and poised for success. From the initial introduction to overcoming objections and securing commitments, a thoughtfully devised script empowers real estate professionals to navigate conversations with confidence, clarity, and compelling persuasion.
Overview of What the Blog Post Will Cover
This comprehensive guide will delve deep into the intricacies of cold calling within the wholesale real estate sector. From understanding the fundamental principles to crafting compelling scripts and mastering the art of effective communication, this blog post aims to equip you with the knowledge, strategies, and tools needed to excel in your cold calling endeavors. Whether you’re a seasoned veteran seeking to refine your approach or a newcomer eager to make an impactful entrance, join us as we unravel the secrets to unlocking success through cold calling in wholesale real estate.
Understanding the Wholesale Industry
In the intricate tapestry of real estate, the wholesale sector serves as a vital conduit for transactions, facilitating the movement of properties between various stakeholders. To navigate this dynamic landscape effectively, it’s essential to grasp the fundamental aspects of the wholesale industry, from its definition and scope to the key players shaping its trajectory.
Definition and Scope of Wholesale
At its core, wholesale real estate involves acquiring and subsequently assigning or selling properties to end buyers, often without extensive renovations or holding periods. Unlike traditional transactions, where properties are purchased for personal use or long-term investment, wholesale deals operate on a distinct model focused on swift turnover and profit generation.
Wholesale transactions typically involve three primary parties: the wholesaler, the seller, and the end buyer. The wholesaler acts as an intermediary, sourcing properties at below-market rates, negotiating favorable terms, and subsequently assigning or selling the contracts to interested buyers for a profit. This process enables wholesalers to capitalize on opportunities swiftly while providing sellers with a hassle-free exit strategy and connecting end buyers with lucrative investment prospects.
Key Players and Their Roles
Several key players drive transactions and shape market dynamics within the wholesale real estate ecosystem. These include:
Wholesalers: Individuals or companies specializing in sourcing and negotiating wholesale deals, often leveraging marketing strategies, networking, and market expertise to identify lucrative opportunities.
Motivated Sellers: Property owners seeking to offload their assets quickly and efficiently, often motivated by financial distress, inheritance, or a desire to liquidate investments.
End Buyers: Investors, rehabbers, or individuals looking to purchase properties for rental income, fix-and-flip projects, or long-term appreciation.
Real Estate Agents: While not always directly involved in wholesale transactions, real estate agents may serve as valuable resources for wholesalers, providing market insights, networking opportunities, and access to potential deals.
Service Providers: Professionals such as attorneys, title companies, and inspectors play crucial roles in facilitating wholesale transactions, ensuring legal compliance, and mitigating risks for all parties involved.
Trends and Challenges in the Wholesale Market
Like any segment of the real estate industry, the wholesale market is subject to evolving trends and inherent challenges. Some notable trends shaping the wholesale landscape include:
Increasing competition: As the allure of wholesale real estate grows, new entrants have increased competition for deals, requiring wholesalers to differentiate themselves through innovative strategies and value-added services.
Technological advancements: Technology integration, including online platforms, virtual tours, and digital marketing tools, has revolutionized how wholesalers source, market, and transact properties, streamlining processes and expanding reach.
Market volatility: Economic fluctuations, regulatory changes, and unforeseen events such as the COVID-19 pandemic can impact market dynamics, presenting opportunities and challenges for wholesalers navigating uncertain terrain.
In addition to these trends, wholesalers must navigate many challenges, including legal complexities, market saturation, and continuous adaptation to changing market conditions. By staying informed, remaining agile, and leveraging strategic insights, wholesalers can overcome these obstacles and thrive in the ever-evolving landscape of wholesale real estate.
Preparing for Cold Calling
Before embarking on a cold calling campaign within the wholesale real estate sector, thorough preparation is paramount to maximize effectiveness and efficiency. From researching your target market to fine-tuning your workspace, each step plays a crucial role in setting the stage for success.
Researching Your Target Market
Effective cold calling begins with deeply understanding your target market’s demographics, preferences, and pain points. By conducting comprehensive research, you can identify potential leads more strategically and tailor your approach to resonate with their specific needs and motivations.
Key aspects of research include:
Geographic area: Determine the regions or neighborhoods with high investment potential and align your efforts accordingly.
Property types: Identify the properties (e.g., single-family homes, multi-unit buildings) in demand within your target market.
Market trends: Stay abreast of market trends, such as property appreciation rates, rental demand, and economic indicators, to anticipate opportunities and challenges.
Segmenting Your Leads
Segmentation is a critical component of effective lead management, allowing you to categorize prospects based on criteria such as readiness to sell, investment goals, and budget constraints. By segmenting your leads, you can tailor your messaging and approach to address each group’s unique needs and preferences, increasing the likelihood of success.
Common segmentation criteria include:
Motivation level: Determine the urgency and motivation of each lead to prioritize follow-up efforts accordingly.
Investment criteria: Segment leads based on their preferences, such as fix-and-flip opportunities, rental properties, or commercial investments.
Communication preferences: Identify whether leads prefer phone calls, emails, or other forms of communication to engage with them effectively.
Setting Specific Goals for Your Calls
Clear, actionable goals are essential for guiding your cold calling efforts and measuring success. Before initiating calls, take the time to define specific objectives that align with your overarching business objectives and desired outcomes.
Examples of goals for cold calling in wholesale real estate include:
Securing a certain number of appointments with potential sellers or buyers.
Qualifying leads based on predetermined criteria, such as property condition, price range, or timeline.
Gathering market insights and feedback to refine your approach and strategy.
By setting specific, measurable goals, you can focus your efforts and track progress over time, enabling continuous improvement and optimization of your cold calling strategy.
Preparing Your Workspace and Materials
Creating a conducive environment for cold calling is essential for maintaining focus, professionalism, and productivity. Ensure your workspace is organized, free from distractions, and equipped with the necessary tools and materials to support your calls.
Key considerations include:
Comfortable seating: Invest in ergonomic furniture to support good posture and reduce fatigue during extended calling sessions.
Reliable technology: Ensure your phone, computer, and internet connection are reliable and functioning optimally to minimize interruptions and technical issues.
Script and talking points: Have a well-crafted script and talking points prepared to guide your conversations and maintain consistency in messaging.
Call tracking system: Implement a call tracking system or CRM software to record call outcomes, track follow-up tasks, and capture important lead information for future reference.
By proactively preparing your workspace and materials, you can streamline your cold calling process and maximize your effectiveness in engaging with prospects within the wholesale real estate market.
Crafting Your Cold Calling Script
Cold calling in real estate wholesaling demands a strategic and persuasive approach to engaging with prospects and navigating toward positive outcomes effectively. Crafting a compelling script is the cornerstone of this endeavor, guiding each interaction with purpose and finesse. Let’s delve into the essential components of constructing a powerful cold calling script.
Introduction: Making a Strong First Impression
The opening moments of a cold call are crucial in capturing the attention and interest of the prospect. Begin with a confident and friendly greeting, followed by a concise introduction that communicates who you are, your affiliation, and the purpose of your call. Keep it brief yet engaging, setting the stage for a fruitful conversation.
Establishing Credibility and Rapport
Building trust and rapport early in the call is essential to foster a productive dialogue. Share relevant credentials, experiences, or success stories that showcase your expertise and credibility in the real estate wholesale market. Additionally, demonstrate genuine interest in the prospect’s needs and objectives, listening attentively and empathizing with their situation.
Identifying Needs and Pain Points
Effective communication hinges on understanding the prospect’s unique challenges, goals, and motivations. Ask probing questions to uncover their specific needs, pain points, and aspirations related to real estate investment. By empathetically acknowledging their concerns and objectives, you position yourself as a valuable resource capable of addressing their needs.
Presenting Solutions and Benefits
Once you’ve identified the prospect’s needs and pain points, articulate how your wholesale services or investment opportunities can address their concerns and fulfill their objectives. Highlight the unique benefits and advantages of working with you, emphasizing favorable terms, swift turnaround times, and lucrative returns on investment.
Handling Objections Effectively
Objections are a natural part of the cold calling process and present opportunities to address concerns and objections proactively. Anticipate common objections such as pricing, timing, or skepticism, and prepare persuasive responses that alleviate doubts and reinforce the value proposition. Approach objections with empathy, understanding, and confidence, reframing them as opportunities to provide clarity and reassurance.
Closing the Call with a Clear Call to Action
As the conversation nears its conclusion, transition seamlessly into the closing phase by summarizing key points discussed and reaffirming the benefits of proceeding with your proposed solution. Clearly outline the next steps and guide the prospect towards a specific call to action, whether scheduling a follow-up meeting, exploring available properties, or committing to a purchase agreement. End the call positively, expressing gratitude for their time and reiterating your commitment to their success.
By meticulously crafting each element of your cold calling script, you empower yourself with the tools and strategies needed to engage prospects effectively, build trust, and ultimately, drive successful outcomes in the wholesale real estate market.
Tips for Effective Cold Calling
Practice Active Listening
Effective cold calling relies on more than just delivering a scripted pitch; it requires active listening to understand the prospect’s needs and respond appropriately. Focus on the prospect’s words, ask clarifying questions, and demonstrate empathy and understanding. By actively listening, you can tailor your approach to better resonate with the prospect and build a stronger connection.
Tailor Your Script to Each Prospect
While having a structured script is essential, it’s equally important to tailor your message to each prospect’s unique situation. Research your leads beforehand to understand their preferences, pain points, and objectives. Personalize your approach by incorporating relevant details into your script, demonstrating that you’ve done your homework and are genuinely interested in addressing their needs.
Keep the Conversation Natural and Engaging
Avoid sounding overly scripted or robotic during your cold calls. Aim for a conversational tone that fosters engagement and encourages open dialogue. Be genuine, enthusiastic, and personable, allowing the conversation to flow naturally. Remember to smile as you speak – it can be heard in your voice and help convey warmth and sincerity to the prospect.
Stay Persistent but Respectful
Cold calling can be a numbers game, but balancing persistence and respect for the prospect’s time and preferences is essential. If a prospect expresses disinterest or requests to be contacted later, respect their wishes and follow up accordingly. Persistence can pay off, but it should never come at the expense of alienating potential leads.
Continuously Refine and Improve Your Script Based on Feedback
Regularly solicit colleague, mentor, or prospect feedback to refine and enhance your cold calling script. Pay attention to what resonates with prospects and what doesn’t, and be willing to adapt your approach accordingly. Continuously refining and improving your script based on feedback ensures that you stay relevant, effective, and responsive to the evolving needs of your target audience.
Cold Calling Wholesale Scripts – Free Templates
Here are a couple of short and straightforward cold calling scripts for you. You can use these for your cold calling process and tweak them to fit your personality.
Remember, different strategies work for different salespeople, so change them as you use them and learn more about your tone of voice and how prospects respond to you.
We hope they help!
Cold Calling Motivated SellerWholesaleScript 1:
Hello, my name is [NAME] and I’m with .
[PAUSE]
How is your day going?
[PROSPECT RESPONDS]
Sorry to bother, but I came across your contact information when I was looking for people who might want to receive a cash offer for their home.
How does that sound?
[PROSPECT RESPONDS]
I’ll tell you what; let’s schedule a time to chat and I can do some research on your property. I’d be more than happy to make you a fair cash offer as soon as possible.
What’ya say?
Cold Calling Motivated Seller Script 2 CashHomes:
You: Hi, (Seller) this is Anthony, I’m wondering if you could help me for a moment?
Seller: Sure
You: I represent a cash buyer who’s looking to purchase just one house in your area. Would you happen to have any interest in selling?
Seller: NO!
You: Okay, well since were looking in your specific area would you happen to know anyone that might have any interest in selling?
Seller: Yes, how much will you pay me?
You: Well my finance director will give you a call shortly, I’m here today to gauge your motivation and to gather accurate information on your property so he can give you our highest and best offer.
Seller: Okay
You: Tell me a little bit about your situation? What would you like to get for the property?
(Trial Close) are you living in the property or is it rented out? What would be your timeline on moving out? • Month to month lease or loan lease? • How can I fulfill your obligations to sign on this deal today? (Try and figure out a situation and HELP THEM OUT) • Have you changed anything within the house? Any upgrades to the property? (Gather all info on the property)
If the shell isn’t cracked yet ask these questions: A. Why are you selling? B. What’s the most important thing to you about selling? C. What’s the most important thing you wanted to get out of this call today?
Tools and Resources
List Building
Before you can call anyone, you’ll need to get the motivated seller’s phone number.
It’s one thing to pull a mailing list with addresses and names; it’s another to find the phone numbers for those same people.
(If you do need help pulling a list, check out ListSource — that’s a common tool that real estate investors like to use for creating lists and finding potential leads)
Maybe you have a list of absentee owners, or maybe you have a list of people going through probate. Whatever the case, you have a list Now you need phone numbers.
(You can also consider driving for dollars to add more unique addresses to your list that other market competitors might be overlooking)
To get the phone numbers of people on your list, you’ll probably want to pay for an online tool to help you out (or a cost-free way is to go scrounging through an old-school phone book and match up names with numbers).
You can use a tool like Zabasearch. Just type in the name of the person you want a phone number for, specify which state they live in, and then use their middle initial and other unique identifiers to determine which profile is the right one.
Then click “View full profile” and sign up to get all the info for that person. Zabasearch charges $0.95 per profile that you access.
But that’s just one of many tools that help you find phone numbers for your motivated seller leads. There are many others, and it’s worth your time to research and figure out which service will provide you with the best bang for your buck.
Software and CRM Tools for Managing Cold Calling Campaigns
Dialing systems for increased efficiency and productivity
Analytics tools for tracking and analyzing cold calling performance
Training Resources for Improving Cold Calling Skills
Online courses and webinars on cold calling best practices
Sales training programs focused on effective communication and persuasion techniques
Workshops and seminars led by industry experts and seasoned professionals
Books, Podcasts, and Courses on Effective Sales Techniques Explore a wealth of resources, including books, podcasts, and online courses, that delve into the art and science of salesmanship, offering valuable insights, strategies, and tips for mastering the craft of cold calling in wholesale real estate.
Conclusion
Throughout this guide, we’ve explored the essential elements of cold calling in wholesale real estate, from crafting compelling scripts to implementing effective strategies and leveraging valuable resources.
As you embark on your cold calling journey, remember that success comes from knowledge and consistent practice, adaptation, and refinement. Implement the strategies discussed in this guide and adapt them to suit your unique style, market, and objectives.
Even If You’re Only Cold Calling – You Still NEED a Website! All marketing drives online demand.
You waste time and money if you don’t have a website. Even if you do, it must be appropriately optimized for success.
The more real estate marketing opportunities you use, the more you need to build your credibility and trust.
When you’re cold calling, people have no idea who you are. They’ll need somewhere to go to validate and verify you.
If you want to stand a chance, you need a website where you can not provide the necessary information to build credibility and trust. You’ll need a perfect about page, testimonials, core values, and a mission statement.
If you don’t, leads will bounce to your competitors, leaving you with lost time and money.
Leave us a comment below with your thoughts on cold calling. What you like, don’t like, might do differently, whatever. We’d love to hear from you.
Growing and scaling a business can be a huge challenge for some entrepreneurs.
You can be pouring your heart and soul into something and still feel as if you are dragging your feet through the mud.
In this Truck Talk, I wanted to share some thoughts on mindset, thinking bigger and knowing how to shift within your business without losing your focus. Growing your business, and reaching the next level is 100% possible when you take the time to follow these steps.
Listen in!
Read the Full Show Notes Below…
Playing Bigger | My Massive Mindset Shift From Russel Brunson’s Mastermind
Hey everyone! It’s 12:09 am, and I am just getting back into town after attending Russel Brunson’s Mastermind out in Boise! When I started my business, I knew I didn’t want to have to travel in order to grow my business. I wanted it to be by choice, for things like this event, which can completely change the way you see things.
I’ve talked about MasterMinds in the past, along with my journey with them. A great one we did was with my friend Jason Medley, founder of Collective Genius. While there are numerous Mastermind groups out there, investing in the right one will change your business and your life.
Limiting Beliefs
Looking back to only about 3 years ago, I was feeling a bit dragged down. I wanted to grow my team but I didn’t know how. I doubted my ability. I thought about hiring a CEO, and I even thought about selling the company and starting over with something else. I never thought I could lead a team of 20 or grow my company to over $10 million.
However, by changing my mindset, thinking bigger, and surrounding myself with people who had been there, we were able to grow Carrot into something truly awesome. We now have 27 full-time employees, with 30 on the books by the end of the year!
Scaling and growing a company can be a huge challenge for entrepreneurs. Let me know in the comments if growing your business, scaling, and building a team are things you would like discussed on the podcast as we move into 2020!
You can also check out Episode 66 of the Carrotcast in which I discuss the 8 steps I had to take to become successful in getting over the hurdles I was facing within my business.
Playing Bigger
Back around 2010, I wanted to figure out what it was I wanted to do. I was fortunate to attend one of Gary Vaynerchuk’s first speaking gigs, which challenged everyone in the room to do something bigger.
Some friends and I ultimately started a Mastermind group called the 100,000,000 Mastermind. Did I really believe I would build something that big? Probably not. It was an audacious goal. At that time I was doing a couple of hundred grand a year, which was great, but I needed to take several steps before thinking about $100 million.
I use the analogy of a seed quite frequently in that when you have a seed, it is just a seed. It is not an apple tree, it is not an apple, but it has everything within to become a massive, sprawling tree if taken care of properly. By watering, feeding, and nurturing the tree, it will grow into something huge. Now if you are always planting seeds, forgetting about them, not taking proper care of them, nothing is going to grow. The same holds true for your business.
At the time, I didn’t know how hard getting there would be. The first million took a lot of work, however, the second just sort of happened. It took some more work getting to 5, and getting to 10 required a new marketing strategy and technique. I had to shift my mindset and what we were doing.
I’ve learned, that the people with the most success didn’t get where they are from that first initial goal. Over time, their goals, priorities, and methods shifted. It’s about taking the next step, nailing it, and moving onto the next step.
Choosing Your Number
Dan Kennedy always talked about the importance of having a specific number in mind for your financial goal. Without a specific number, you will always be chasing, looking for more, and never happy with what you’ve achieved. That is… unless your number changes as you blast through your limiting beliefs.
As you grow, take a look at the companies you admire most. Take a look at what is working for these companies, and model what you can. If you are a brand new agent, it doesn’t make sense to model the biggest agent in town. Look for an agent doing 10-15 deals. Look at how they are doing that as the strategy will likely be different from the big guys down the road.
Finding Your Niche
There is a great book by Al Ramadan called Play Bigger. In his book, Al talks about the importance of finding your niche, and becoming a “category king.” If you are an agent who handles luxury properties, niche down and become the absolute best, go-to source for luxury property in your area. Go all-in with your message so everybody thinks of you before any of the competition.
My final takeaway is this: As my business has grown, I’ve learned not to ask what do I need to feel happy. Rather, how much do I need to do to make the biggest impact as possible? Today, I want to use my money to do things to positively impact the community where I live. I want to invest in local businesses that help to touch people’s lives. Money is no longer a need, it is a tool.
Let’s bring the humanity back to business guys!
We have some great training here at Carrot to help you build credibility, niche out, and reach the goals you have set for yourself. Check out our webinar here or sign-up to take our 30-Day, Authority Building Challenge!
All everyone is talking about is content and technology to grow your business, but it’s nothing without the ability to effectivly communicate and convert the attention you are generating.
– Sam Khorramian
Within just a few years, Big Block Realty has grown from a small one-room office to the fastest-growing brokerage in the state of California! By focusing on what the agent needs to successfully sell real estate, Big Block is able to attract some of the best talent in the game.
Today, Sam Khorramian breaks down their insanely-effective real estate content and sales funnel strategy for both real estate agents and investors.
Ready to stop chasing business and instead learn how to have it chase you? Sam’s here to teach you exactly how.
Read the Full Show Notes Below…
100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty
Hey guys! I am really excited about this week’s podcast. I got to sit down with my good friend Sam Khorramian, one of the founders of Big Block Realty. I first knew Sam from another one of my companies, then I came across his name again while flipping through Inc. Magazine. His company was listed as one of the fastest-growing companies in the US! Not just the fastest-growing brokerage, but #26 on the fastest-growing list of companies! This happened year after year as the success of the brokerage took off.
Big Block was founded in 2012 by Khorramian and Oliver Graf with the desire to build a brokerage that was for the agents. By being so agent-focused, they have been able to grow their team to over 100 agents, doing about 3B in volume.
It is only just recently that Sam and I have gotten to know each other and I am excited and inspired by the work he is doing. The way they are marketing and using content is truly amazing. They are truly adding more value for the agents as the market is beginning to change. Currently, we do some work together through The Closing Table Mastermind Group.
The Convergence of Retail and Wholesale
Retail and wholesale have always been very separate. But nowadays, the customer is ultimately just looking for a solution to their problem. They want to sell their house, it doesn’t matter if it’s to an investor or a private buyer. The way the market is going today, the same company should be able to offer multiple solutions for buyers. Investors should be agents and agents should be investors.
Sam and his partners have been able to grow their business so quickly because of the amazing value they are able to offer their clients. Not only does their business serve buyers and sellers, but they also offer investment, marketing, and long term wealth creation services. As more and more tech companies and iBuyers come onto the scene, agents and investors will need to find the best ways to set themselves apart. By adding the additional services, Big Block is able to better present themselves as the authority to monetize the agent’s commission and ensure that their team is seeing as much of the commission as possible.
Making the Shift
For Big Block, they look at market shifts as places where they can thrive. They look at where things are now as well as where they think the market will be 5 years for now. No matter what the market is doing, they want to make sure that they are seen as the authority. This will ensure their agents are the ones being sought after, not having to do the chasing themselves.
Sam and Oliver want to support agents by doing more investing through the brokerage, helping agents to build and maintain wealth during the downturn. Their desire to remain agent-centric will continue as they will continue to offer 100% commission and support to their agents. Currently, Big Block operates in California, with plans for national expansion!
The Importance of Being the Expert
I always tell the real estate agents and investors that I work with that becoming the expert in their field is the key to building credibility and authority. And the only way to get there is through content. Big Block has been using content to position themselves as the expert for first-time buyers, as a resource for tired landlords, and as the place for investors to work and attain greater profits.
As the expert in their field, they have a greater influence and can ask for a greater commission uncontested. As the industry changes, your business isn’t going anywhere, but you will need to change how things are done.
Content That Works
Branding yourself with great content will help you to draw in more business. Whether you are a veteran to the business or just getting started, excellent content creation will help to build your influence and ensure your success. Big Block has an entire team devoted to video marketing and creating content funnels that work.
Their 3-step funnel looks something like this:
The first videos are for awareness, letting people know you exist
The next step is the consideration stage, letting people know they offer the solution
The final step is conversion – helping people become comfortable with the process and ready to pick up the phone
Everything they do falls into one of those categories. At the bottom of the funnel, they offer case studies and testimonials. Every post includes a CTA, taking them to the next step of the process.
Big Block is a great fit for solo agents who are actively producing, teams of 4-10 people, and investors who are working on the retail side of things as well. They offer 100% commission and 100% support. Along with many other benefits such as free training, free coaching, brokers who are also attorneys, an office that is open 7 days, and much more.
For Sam, his focus is and has always been, to solve the customer’s problem. By creating a brokerage of flexible agents with the ability to offer numerous options, I have no doubt that he and his team will continue to ride the next wave as it comes.
Follow Our Guest:
Check out Big Block Realty, California’s fastest-growing real estate brokerage
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