19 Lead Generation Tools for Real Estate Agents [Your Guide for 2023]
Here are 19 of the best lead generation tools for real estate agents to help! 1. Carrot Website Many real estate agents start out by joining a larger real estate group or franchise. Their face gets added to the company website, and they receive a particular share of the leads. But it doesn’t take long to realize that if you want to grow your own business, you’re going to need your own website. Unfortunately, most agents think their website only exists to represent their business — as a sort of digital business card. The most successful agents, though, know that isn’t true. Your website is probably your company’s biggest lead-gen asset. There are two ways that you can use your website to predictably generate high-quality leads for your business. The first is paid traffic. Running ads on Facebook or Google is a great way to drive traffic to your website. But here’s the thing: that paid traffic isn’t worth a lick if your website doesn’t consistently convert that traffic into leads for your business. (In fact, driving traffic to a low-converting website is expensive and usually a waste of money) And our Carrot websites are built to convert and drive leads right out of the box therefore, can be one of the most productive lead generation tools for real estate agents. We start with a compelling homepage header, which transitions into two separate CTAs for buyers and sellers. And we always include the agent’s phone number in the upper right corner for people who want to take action right away. Take a look: the entire format is crafted to make taking action as easy as possible for visitors. The trick to building a high-converting website is to give visitors exactly what they want, as quickly as possible… and to build trust along the way. That’s exactly what Carrot sites do. But that’s not all they do. While paid ads are a great way to drive traffic to your website, SEO (Search Engine Optimization) is just as powerful. SEO is working to rank in search engines (like Google and Bing) for keyword phrases that your target market types into Google. That way, those people click on your website and become leads. And SEO leads are usually even higher quality and more consistent than paid leads. SEO is a bit complicated but can be one of the best long-term lead generation tools for real estate agents. This is why our Carrot sites make search engine ranking as simple as possible. Check out some of our best lead-generation features in the second point. 2. Carrot Features Our Carrot sites convert better than any other websites in the industry. We’ve generated more than 2 million leads for our members with conversion rates between 10% and 20% (most real estate websites convert at 2%)! That means more leads and more closings for your business. And you can sign up for Carrot risk-free for 30 days over here. But what else do you get by signing up? Here are some of our coolest real estate lead generation tools Check Out Our FREE AgentCarrot Demo Now! 3. Silver Street Marketing Running Google and Facebook ads is much more complex than it probably sounds… especially if you’ve never done it before. If you have tried your hand at paid ads, then you know exactly what I’m talking about. You choose the targeting and craft the copy as carefully as possible, then hit launch with your fingers crossed. But those ads end up far less effective than had hoped. The truth is, it can take years to learn how … Continued