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EP 260: The 5 Biggest Facebook Ad Mistakes + How To Get Started w/ Chad Keller – Facebook Ads Mastery Part 1

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What better way to kick off a series a new series on Facebook ads than with a guy who spends MILLIONS of dollars on ads? Seriously. Through working with big companies like Dish, Macy’s, Chewy, TheChive, Sprint, and more – not to mention successfully running ads for his own investing business, Chad Keller has been testing, optimizing, and teaching others how to turn cold traffic from crappy ads into sellers that are more motivated than Tony Robbins on Red Bull. Today, we’re looking at the most costly mistakes investors & agents make. Then, in the next 3 episodes, we’ll dive into the copy, creative, budget, targeting, and how to scale campaigns. Stop blowing your marketing budget on under-performing ads & Listen to the podcast.

EP 254: 5 Backlink Building Pro Tips for Faster SEO Results w/ Keith Sant & Bryan Driscoll, SEO Series Part 4

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Part four in our SEO series came from feedback we received from Carrot users who wanted to know exactly what to do if they were only putting in an hour a week on their sites. We brought in two of our favorite guests, Keith Sant and Bryan Driscoll, to dive into using valuable backlinks and creating consistent content for your website. (Pssstttt… it’s easy with our Advanced Marketer Plan.) So listen in or read on to find out how to get the most out of your website in just one hour a week!

EP 252: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll, SEO Series Part 2

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SEO is a topic that can seem overwhelming for some of our members who simply want to close deals and not work on the details of their website. However, as you’ll discover in our latest episode of the CarrotCast, with these simple, effective, and often overlooked strategies, you’ll be able to achieve higher rankings faster than you may think. Higher rankings lead to more clicks, more clicks generate more leads, and more leads mean more conversions. Here are 5 incredible SEO secrets from our friend, client, and professional marketer, Bryan Driscoll.

EP 250: Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

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Focus on the data, not the drama! Nate Kennedy One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that.  If you want to stand out in your market, you’ll need to tap into the psyche of your customers, find out how you can help them, and build value from that foundation. You have to learn how to truly understand your customer’s pain and lead them to the solution. When you are able to convey the message that you are the one who is uniquely qualified to help them, marketing becomes easy! Learn how Nate utilizes 3 content marketing pillars to help businesses stand out and how you can implement these same concepts into your own business! Read the Full Show Notes Below… Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy Nate calls himself the builder of Funnels, Master of Ads, King of Conversions, and The Doctor of Marketing, all with good reason. Since starting his business, he’s helped people to generate hundreds of thousands of leads, maybe even millions! I’ve known Nate for over 10 years now and have seen first-hand the results he has been able to deliver his clients. Nate’s involvement industry encompasses more than just marketing. He has owned a mortgage company, wholesaled properties, worked on rehabs, and even built houses himself. When he discovered online marketing in 2007, he went all in and hasn’t looked back since. Today he works with many top leaders and trainers in the real estate space, as well as local agents and buyers.  Over the last few years, Nate and his team have focused heavily on real estate investors. With so many people saying the same things and offering the same services, how do you stand out from the rest? You can say you pay cash and close quickly, but that doesn’t make your business any different from all the other homebuyers in the area. The investors who are really seeing success are the ones building authority and credibility. When someone has a problem an authoritative business is the first one thought of. To achieve this, Nate utilizes three pillars when working with his clients. He helps them to understand their client’s pain, deliver a message that stands out, and capitalize on the valuable content they are creating.  Pillar 1 – Creating An Online Presence Many people think they can just put up a page and the leads will begin to roll in, however, it takes much more than that to be successful with your online marketing. As the leader of your business, it’s important that you understand the psychology of your marketing so you can move people from their pain to a solution. Our online presence will need to be different from your competition, letting your customers and clients know exactly how you are uniquely able to help them solve their problems. Getting Great Testimonials One of the first things Nate asks his clients to do is to provide testimonials from happy clients. It is one thing when you go out and try to sell your services, it is quite another when you have a 3rd party doing it for you. If possible, get video testimonials that you can utilize in all sorts of ways on your site. When setting up online ads, you can have them point right to your … Continued

Real Estate Investor Websites | Our Top 10 Picks for 2024

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We recently surveyed over 7,000 of our members to pinpoint the primary real estate investor websites that investors depend on in their day-to-day operations. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo In this article, we will analyze the top 10 real estate investor websites in-depth. We will show why these real estate investor websites are indispensable resources for individuals currently engaged in real estate investing and those contemplating entering this field. Real Estate Investor Websites Table of Contents: CarrotRoofstockMashvisorStessaBatchleads DealMachineBiggerPocketsSparkRentalPropStreamRealtyMogul Top 10 Real Estate Investor Websites 1. Carrot At Carrot, we aim to enable real estate professionals with a high-performing website that acts as a Lead Generation Hub. Carrot websites are optimized for Google Core Web Vitals, page speed, and SEO best practices. But you don’t have to take our word for it.  Check out these Carrot reviews… We also have data to back it up. On average, 7x higher lead to deal conversion AND $13,930.15 in EXTRA profit per deal. Leads generated through Carrot real estate investor websites experience a remarkable 7x higher conversion rate and yield 2.5x greater profitability than leads from non-Carrot sources (discover more about this here). We wholeheartedly embrace our core values, and when it comes to our members’ success, we take “Adapt, Evolve, & Always Improve” and “Add Humanity To Business” very seriously. Our commitment extends to staying ahead of factors that impact lead generation. This includes developing new lead generation templates, staying abreast of Google’s algorithm updates, and relentless testing. Our goal is to continually uncover fresh and inventive methods to enhance the performance of our members’ websites. Carrot continues to be an excellent option for real estate investors in 2024 for several compelling reasons: High-Quality Real Estate Investor Websites: Carrot provides investors with the tools to create professional and high-converting real estate websites. These websites are designed to attract motivated sellers, cash buyers, and other potential leads. The platform offers a range of customizable templates to suit various investment strategies. SEO Optimization: Search engine optimization (SEO) is crucial for online visibility. Carrot websites are SEO-optimized, helping investors rank higher on search engine results pages (SERPs) and attract organic traffic. This can significantly reduce marketing costs and increase quality lead generation. Content Marketing: Carrot offers content marketing features that enable investors to publish valuable, relevant, and engaging content on their websites. This content helps establish credibility, build trust with potential leads, and position investors as industry experts. Lead Generation Tools: The platform provides lead generation tools and lead capture forms that prompt visitors to take action. Investors can capture contact information and other relevant details from potential sellers and buyers, allowing for personalized follow-up. Conversion Optimization: Carrot is known for its focus on conversion rate optimization (CRO). The platform employs best practices and A/B testing to improve website conversion rates continually. This means more leads and potential deals for investors. Mobile Responsiveness: With increasing number of users accessing websites via mobile devices, Carrot ensures that its websites are mobile-responsive. This enhances the user experience and ensures investors don’t miss out on mobile traffic. Educational Resources: Carrot provides investors with a wealth of educational resources, including blog posts, webinars, and guides. These resources help investors stay informed about industry trends, marketing strategies, and best practices. Community and Support: Carrot has an active community of real estate investors who share insights, tips, and success stories. The platform offers customer support to assist users with technical or platform-related issues. Integrated CRM: Carrot integrates with various customer relationship management (CRM) systems, making it easier for investors to … Continued

4 Real Estate Website Pitfalls That Can Kill Lead Generation

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What if you lost one lead this year because your website wasn’t optimized for conversion? No biggie, right? Well, no biggie so long as that lead wasn’t going to turn into a deal… if it was, then that’s $10,000, $20,000, or even $30,000 straight down the drain. And, as my real estate agent says, “It only takes one – the right one.” Sadly, for most unoptimized websites, the truth is much more depressing than a single lost lead per year. A website that loses one lead from your target market, after all, is going to lose all similar leads. This is why preparing your real estate website to convert its visitors is absolutely vital… before you drive traffic to it (paid and organic). How, though, do you know if your website is or isn’t optimized for conversion? Well, at Carrot, we’ve generated millions of real estate leads for our thousands of members, and these are four tell-tale signs that your website is losing you money. 4 Signs that your website isn’t generating the online real estate leads as it should 1. Your Website Isn’t Mobile-friendly For our thousands of Carrot members, 64% of all leads come through a mobile device. Not through a desktop or laptop, but through a thumb-clicking phone. And that’s happening all over the online world, not just at Carrot. 52% of all global online traffic is generated from smartphones, according to Shane Barker. This means, if you’re going to convert over half of your website visitors, you can’t create a bad mobile experience. Google is taking this so seriously that they recently rolled out mobile-first indexing – which basically means that they prioritize the performance of the mobile version of your website over the desktop version. And they’re not the only ones who take mobile website performance seriously… So do your website visitors. In fact, 61% of buyers form more positive opinions about brands that offer a remarkable mobile experience, according to Crazyegg. That’s why, at Carrot, every single one of our website designs is crafted to convert visitors regardless of the device they’re using to browse. Here are some signs that your website isn’t mobile friendly… You can scroll side-to-side and the screen doesn’t adjust to the size of the device. The words become so small they’re unreadable on a mobile device. The buttons are difficult to click with a normal-sized thumb on mobile. If any of those are true of your website, then you’re definitely losing mobile phone leads – and switching to a mobile-friendly real estate website design like Carrot could outright double your lead generation. 2. You’re Not Making It Easy For Visitors To Give You Their Information Still today, most homepages look like this… (Image Source) At the top, there’s a title, then there’s a menu and heading. And there’s maybe some sort of vague CTA – in this case, the “Learn More” button. As you scroll down, you’ll see pictures of the real estate agent (or investor), maybe some testimonials, some notes about their services, and then finally a decent CTA. Now, that probably doesn’t seem like a big deal… Do people really care all that much if they have to scroll to find your CTA? To answer that question, let’s look at a quick study done by Bryan Harris – an email list building guru. He took his “right-side up” homepage and flipped it so that the CTA was front-and-center when someone arrived on his website. Immediately, he saw a 35% increase in his number of subscribers. (Image Source) Remember, people who’re looking to buy or sell their home are looking for a solution to their problem. The faster you … Continued