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EP 250: Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

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Focus on the data, not the drama! Nate Kennedy One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that.  If you want to stand out in your market, you’ll need to tap into the psyche of your customers, find out how you can help them, and build value from that foundation. You have to learn how to truly understand your customer’s pain and lead them to the solution. When you are able to convey the message that you are the one who is uniquely qualified to help them, marketing becomes easy! Learn how Nate utilizes 3 content marketing pillars to help businesses stand out and how you can implement these same concepts into your own business! Read the Full Show Notes Below… Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy Nate calls himself the builder of Funnels, Master of Ads, King of Conversions, and The Doctor of Marketing, all with good reason. Since starting his business, he’s helped people to generate hundreds of thousands of leads, maybe even millions! I’ve known Nate for over 10 years now and have seen first-hand the results he has been able to deliver his clients. Nate’s involvement industry encompasses more than just marketing. He has owned a mortgage company, wholesaled properties, worked on rehabs, and even built houses himself. When he discovered online marketing in 2007, he went all in and hasn’t looked back since. Today he works with many top leaders and trainers in the real estate space, as well as local agents and buyers.  Over the last few years, Nate and his team have focused heavily on real estate investors. With so many people saying the same things and offering the same services, how do you stand out from the rest? You can say you pay cash and close quickly, but that doesn’t make your business any different from all the other homebuyers in the area. The investors who are really seeing success are the ones building authority and credibility. When someone has a problem an authoritative business is the first one thought of. To achieve this, Nate utilizes three pillars when working with his clients. He helps them to understand their client’s pain, deliver a message that stands out, and capitalize on the valuable content they are creating.  Pillar 1 – Creating An Online Presence Many people think they can just put up a page and the leads will begin to roll in, however, it takes much more than that to be successful with your online marketing. As the leader of your business, it’s important that you understand the psychology of your marketing so you can move people from their pain to a solution. Our online presence will need to be different from your competition, letting your customers and clients know exactly how you are uniquely able to help them solve their problems. Getting Great Testimonials One of the first things Nate asks his clients to do is to provide testimonials from happy clients. It is one thing when you go out and try to sell your services, it is quite another when you have a 3rd party doing it for you. If possible, get video testimonials that you can utilize in all sorts of ways on your site. When setting up online ads, you can have them point right to your … Continued

Real Estate Investor Websites | Our Top 10 Picks for 2024

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We recently surveyed over 7,000 of our members to pinpoint the primary real estate investor websites that investors depend on in their day-to-day operations. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo In this article, we will analyze the top 10 real estate investor websites in-depth. We will show why these real estate investor websites are indispensable resources for individuals currently engaged in real estate investing and those contemplating entering this field. Real Estate Investor Websites Table of Contents: CarrotRoofstockMashvisorStessaBatchleads DealMachineBiggerPocketsSparkRentalPropStreamRealtyMogul Top 10 Real Estate Investor Websites 1. Carrot At Carrot, we aim to enable real estate professionals with a high-performing website that acts as a Lead Generation Hub. Carrot websites are optimized for Google Core Web Vitals, page speed, and SEO best practices. But you don’t have to take our word for it.  Check out these Carrot reviews… We also have data to back it up. On average, 7x higher lead to deal conversion AND $13,930.15 in EXTRA profit per deal. Leads generated through Carrot real estate investor websites experience a remarkable 7x higher conversion rate and yield 2.5x greater profitability than leads from non-Carrot sources (discover more about this here). We wholeheartedly embrace our core values, and when it comes to our members’ success, we take “Adapt, Evolve, & Always Improve” and “Add Humanity To Business” very seriously. Our commitment extends to staying ahead of factors that impact lead generation. This includes developing new lead generation templates, staying abreast of Google’s algorithm updates, and relentless testing. Our goal is to continually uncover fresh and inventive methods to enhance the performance of our members’ websites. Carrot continues to be an excellent option for real estate investors in 2024 for several compelling reasons: High-Quality Real Estate Investor Websites: Carrot provides investors with the tools to create professional and high-converting real estate websites. These websites are designed to attract motivated sellers, cash buyers, and other potential leads. The platform offers a range of customizable templates to suit various investment strategies. SEO Optimization: Search engine optimization (SEO) is crucial for online visibility. Carrot websites are SEO-optimized, helping investors rank higher on search engine results pages (SERPs) and attract organic traffic. This can significantly reduce marketing costs and increase quality lead generation. Content Marketing: Carrot offers content marketing features that enable investors to publish valuable, relevant, and engaging content on their websites. This content helps establish credibility, build trust with potential leads, and position investors as industry experts. Lead Generation Tools: The platform provides lead generation tools and lead capture forms that prompt visitors to take action. Investors can capture contact information and other relevant details from potential sellers and buyers, allowing for personalized follow-up. Conversion Optimization: Carrot is known for its focus on conversion rate optimization (CRO). The platform employs best practices and A/B testing to improve website conversion rates continually. This means more leads and potential deals for investors. Mobile Responsiveness: With increasing number of users accessing websites via mobile devices, Carrot ensures that its websites are mobile-responsive. This enhances the user experience and ensures investors don’t miss out on mobile traffic. Educational Resources: Carrot provides investors with a wealth of educational resources, including blog posts, webinars, and guides. These resources help investors stay informed about industry trends, marketing strategies, and best practices. Community and Support: Carrot has an active community of real estate investors who share insights, tips, and success stories. The platform offers customer support to assist users with technical or platform-related issues. Integrated CRM: Carrot integrates with various customer relationship management (CRM) systems, making it easier for investors to … Continued

4 Real Estate Website Pitfalls That Can Kill Lead Generation

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What if you lost one lead this year because your website wasn’t optimized for conversion? No biggie, right? Well, no biggie so long as that lead wasn’t going to turn into a deal… if it was, then that’s $10,000, $20,000, or even $30,000 straight down the drain. And, as my real estate agent says, “It only takes one – the right one.” Sadly, for most unoptimized websites, the truth is much more depressing than a single lost lead per year. A website that loses one lead from your target market, after all, is going to lose all similar leads. This is why preparing your real estate website to convert its visitors is absolutely vital… before you drive traffic to it (paid and organic). How, though, do you know if your website is or isn’t optimized for conversion? Well, at Carrot, we’ve generated millions of real estate leads for our thousands of members, and these are four tell-tale signs that your website is losing you money. 4 Signs that your website isn’t generating the online real estate leads as it should 1. Your Website Isn’t Mobile-friendly For our thousands of Carrot members, 64% of all leads come through a mobile device. Not through a desktop or laptop, but through a thumb-clicking phone. And that’s happening all over the online world, not just at Carrot. 52% of all global online traffic is generated from smartphones, according to Shane Barker. This means, if you’re going to convert over half of your website visitors, you can’t create a bad mobile experience. Google is taking this so seriously that they recently rolled out mobile-first indexing – which basically means that they prioritize the performance of the mobile version of your website over the desktop version. And they’re not the only ones who take mobile website performance seriously… So do your website visitors. In fact, 61% of buyers form more positive opinions about brands that offer a remarkable mobile experience, according to Crazyegg. That’s why, at Carrot, every single one of our website designs is crafted to convert visitors regardless of the device they’re using to browse. Here are some signs that your website isn’t mobile friendly… You can scroll side-to-side and the screen doesn’t adjust to the size of the device. The words become so small they’re unreadable on a mobile device. The buttons are difficult to click with a normal-sized thumb on mobile. If any of those are true of your website, then you’re definitely losing mobile phone leads – and switching to a mobile-friendly real estate website design like Carrot could outright double your lead generation. 2. You’re Not Making It Easy For Visitors To Give You Their Information Still today, most homepages look like this… (Image Source) At the top, there’s a title, then there’s a menu and heading. And there’s maybe some sort of vague CTA – in this case, the “Learn More” button. As you scroll down, you’ll see pictures of the real estate agent (or investor), maybe some testimonials, some notes about their services, and then finally a decent CTA. Now, that probably doesn’t seem like a big deal… Do people really care all that much if they have to scroll to find your CTA? To answer that question, let’s look at a quick study done by Bryan Harris – an email list building guru. He took his “right-side up” homepage and flipped it so that the CTA was front-and-center when someone arrived on his website. Immediately, he saw a 35% increase in his number of subscribers. (Image Source) Remember, people who’re looking to buy or sell their home are looking for a solution to their problem. The faster you … Continued

[Analysis] December 2020 Google Core Algorithm – What to Do If Your Rankings Dropped

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If you’re like me and your business relies on Google rankings for traffic and leads for your business. Every time I hear the word Google algorithm update, the anxiety kicks in a bit. Any Google Core Algorithm update is going to cause a shakeup in site rankings across all industries and all markets. It’s the reason you see hilarious threads like this on Twitter… Google Search Liaison announces December Algorithm Update. As always at Carrot we strive to understand these updates as best we can so we can give our members the best information to ensure their sites continue to perform well. Problem: Post Google Core Algorithm Update Research After the core google algorithm update that was rolled out from December 6th – December 20th the team went back and researched a broad scope of sites using tools, such as… Ahrefs Agency Analytics Google Analytics Google Search Console – which provides insights on rankings, visibility, and overall performance. We found that the algorithm update did have an impact on a significant number of sites in the real estate industry, some positive, some negative, and some stayed relatively consistent. For example, this Carrot member account shows stability after the Core algorithm update. But this site has heavy credibility, BBB, trust, and many Google reviews, etc We decided to review a collection of 20 or so sites within our own platform and reviewed historical rankings, site freshness, uniqueness of content, backlinking profile, the works. Primary Findings What we found … Stale sites, i.e. sites that hadn’t been updated in the last 6 months or so, appeared to be much more vulnerable to negative impacts from the update than sites that were actively being updated on a consistent basis. Those updates could be continually adding blogs and content on a consistent basis, active social media accounts, ongoing backlink development, etc. For example, henrystreetpg.com which hasn’t made any content updates, or posted any social media posts, or utilized any of our content packs in the past 6 months took a significant hit. From mid-page one for a lot of rankings down to the bottom of page two top of page three type rankings. Here’s a look at one of the keywords Henry Street PG has been targeting and the drop in rankings beginning December 6, 2020. On the other hand, sites that were regularly posting on social media, consistently adding backlinks, consistently adding blogs and new content to their site either stayed consistent or improved in their rankings. Additional Findings We also found that some sites that we deemed were unfairly negatively impacted between December 6th and December 20th, but have since made a rebound while others remain in the lower rankings, primarily due again to the lack of any updates to the sites. Based on our findings we have decided more than ever how important it is to stay consistent with your ongoing SEO and site maintenance. Solutions: Initiatives You Can Take Using the case study above where Henry Street Property Group dropped significantly in the rankings, here are some initiatives they are going to take with their site and follow the effects of the changes. Implementing an active Social Media presence. One of the quickest and easiest things you can do if you haven’t started yet is to implement a consistent posting schedule on social media. This indicates to Google that you are an active business and presence on the internet. Review backlink profile See if you can get any quick wins with a few citations here or there. Review your competitor’s backlink profiles to see if you can get some additional ideas for … Continued

Land Seller Websites

Land Investor Websites That Perform Buying and selling land can be a great investment strategy, but you need those buyers and sellers to find you online and convert into a qualified lead. That’s what our inbound marketing system does best… Want Off-Market Land Seller Leads? We’ve heard many times that land sellers “just aren’t going online to sell their land”. But our research and results show a different story. Here at Carrot we always base our decisions on solid data and research. And according to our research and real world testing, land sellers are hitting the web every single day to find the best way to sell their off-market land. How can we help you get in front of these sellers and convert more to closed deals for yourself? Leverage Our Entire Inbound Online Marketing System With every website you launch on Carrot you have our full Inbound Online Marketing feature set to help you get better results online without having to be a tech or marketing expert. From the built in SEO tools, our top notch training, industry leading support team, and our dedication to building the single best system for helping high achieving real estate investors get better results online… we’ve got you covered. There’s no wonder more top investors from around the country trust Carrot than any other website system.

Here’s What You Should Do If Your Real Estate SEO Rankings Drop: Recovery Guide

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It can be a nightmare. One day, you’re on page one of Google for your target keyword phrases, and then, one day, you’re not. Maybe it starts by noticing that you’re not getting as many leads as usual. When you check to see what’s going on, you find that a few of your primary real estate SEO rankings are suffering — the ones that drive passive organic traffic to your real estate website. × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free No SEO or content marketer can accurately predict what any future Google algorithm update will look like. But it would help if you thought about it like this: Search engines are built with the intention to serve people. “Core” algorithm updates typically happen a few times a year, as Google tries to continuously to improve the quality of its search results. The latest core update started rolling out on August 15, 2024: Google likes to reiterate that there is often nothing to fix on your site after core updates… “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” … “There’s nothing wrong with pages that may perform less well in a core update.” Although, smaller core updates tend to happen every few months. Google has said: “We’re constantly making updates to our search algorithms, including smaller core updates.” So Google may have made updates to previous core updates, but they’ve also said: “We don’t announce all of these because they’re generally not widely noticeable.” But Google has acknowledged, when released, they can cause content to recover if improvements warrant.” Don’t get stuck thinking… “What can I do?” There are plenty of best practices you can optimize for. Focus on offering the best content you can. Algorithms seek to reward informative content. Here is a list of “high-level” questions to consider while creating unique content: Over the past few years, E-E-A-T, or Experience, Expertise, Authoritativeness and Trustworthiness, has been considered a strong SEO guideline. Check out Google’s own guidance on creating helpful, reliable, people-first content to learn more about E-E-A-T and the impact it can make on your rankings. Now you have some information that you can point to from Google about how to move forward if your website was impacted negatively after a Google core update. Maybe you’ve been tracking your keyword rankings using Carrot’s Keyword Rank Tracker, and you’ve noticed some keyword phrases just starting to dip (going from position 1 or 2 to position 7 or 8), or maybe you’ve fallen back to Page 2 of the search results. Let’s dive in a little deeper and show you what we tell our members… Why are your real estate SEO rankings suffering, and what can you do to fix it? It all starts with determining why your SEO rankings are slipping. Step 1. Determine Why Your Real Estate SEO Rankings Are Slipping Before you try to fix suffering rankings, we need to determine why your rankings are slipping in the first place. You can start by digging into the data about your website, using tools like Carrot’s built-in Analytics dashboard and our Domain Overview tool to get insights about: You’ll want to analyze your website data and try to determine if the drop in traffic or rankings actually has anything to do with a Google algorithm update, or maybe it’s due to other factors entirely. For example, many businesses experience seasonal dips or spikes in traffic … Continued

EP 242: Diving into Member Data, Foreclosure Data, and the Real Estate Industry as a Whole Post-COVID w/ Aaron Amuchastegui

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Aaron Amuchastegui is an investor, developer, dad, husband, and the host of the Real Estate Rockstars podcast. He has bought and sold over 1,000 foreclosures and has developed his own software to help other investors do the same. Most importantly, Aaron is a data nerd like me who let’s math guide him in all aspects of his business. Today, we are talking about foreclosure data, member data from our Carrot sites (our members raked in over 500,000 leads this year,) and the steps you should be taking as an agent or property investor to stand out from the pack post-COVID.

Advanced Real Estate Marketing Funnel: How Big Ones Do It

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A real estate marketing funnel is the system that guides visitors through your website or to your landing page. It turns visitors into leads, helps you nurture them into legitimate prospects, and eventually turns them into clients. This real estate marketing funnel post covers the basics of how to set up a marketing funnel, but the post you’re currently reading is for the advanced agent or investor who already has a business that’s growing. If you’re already generating consistent leads, closing consistent deals, how do you add that lever in your marketing, and take it up the next level? Because that’s where it gets exciting. You start to add magnitudes of results to your business by making some simple switches in your marketing. And the reason I’m saying this is because in a competitive market, like the time I’m recording this video right now, your sellers, your buyers, they have lots of options. So, if anyone is kidding themselves to think that you are the only option for your prospect net market, it’s not true. Advanced Real Estate Marketing Funnel How A House Seller Decides… The 5 stage process that all house sellers ponder as they sell their house. Does your marketing meet them at each stage and advance them to the next step… or does it leave them hanging? How do you make sure that you’re delivering the message that’s going to crack through all that marketing clutter out there? That delivers that message. It’s going to crack through that prospect so that they choose you versus the dozens of other competitors that you’re working around. How do you do that? Well, it’s by tapping into what’s already going on in your prospect’s brain. “Evergreen” Marketing One of the biggest real estate marketing resources that we oftentimes don’t use is the conversations that are going on in your prospect’s brain before they ever reach to you. This is “Evergreen” marketing approach helps control the conversation. The first thing I’d really encourage you to do is get to learn your prospect inside and out. Better than they know themselves. How do you do this? When you’re on the phone with your sellers or your buyers, ask them questions. “Hey, how did you get to my website? Where did you find out about me? Man, so why did you give me a call versus all those other direct mail … those postcards on there? What was it about me that stood out?” After you close those deals, ask them those questions and get those testimonials. But ask them the questions, not just so you get the testimonials, so you can get the data and information on how your prospects think, and I’m going to show you how to use it in your marketing. Here Are A Few Examples Of Brands Or Companies When I Google Their Name… Show Them You’re the Best Solution So, once again, you close the deal. “Hey, awesome. So, how did you find out about us? What was it about us versus the other agents or investors you were working with that kind of tipped you over the edge to have you work with us?” They’re going to say specific things, and those specific things are giving you a direct line into their brain and the way that they think. And now we can start to use those words, use those conversations, to connect with them better, to show them how you are the best solution. To make sure you’re crafting your marketing, so you’re the clear best solution. Not just the one that offered them the … Continued

Top Real Estate Keywords – SEO Keywords For Real Estate Agents

111 Best Real Estate Keywords for Agents × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Table Of Contents Part 1: Setting The Stage — The Basics Of Keywords and How We Found The Most Profitable Ones To Target. Part 2: Building The Foundation — Top Keywords To Use Part 3: Implementing Your Keywords — What To Do With These Keywords On Your Website. Additional Free Resources From Carrot Part 1: Setting The Stage: The Basics Of Keywords and How We Found The Most Profitable Ones To Target 64,000 Leads Per Month And Counting… When we started Carrot, our goal was simple. We wanted to create the most effective inbound online lead generation platform for high-achieving real estate professionals. 2014 was our first full year in business, but by no means our first year generating real estate leads online. And now, our Carrot members pull in over 13,000 organic SEO leads per month through their Carrot websites (which is why we call it “Carrot.” Dangle our sites in front of your visitors, and they convert into leads better than the average real estate website by far). So get inspired by these 3 quick examples below of real estate professionals who chose to focus on SEO for their lead generation. These are just 3 of the hundreds and hundreds of Carrot members all over page 1 in Google for keyword terms that can help you get the right leads and close more deals. SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there, it can be a great source of leads to add to your business. How Do SEO And Real Estate Keywords Play A Role In This? A huge part of Inbound Online Marketing as a real estate agent is getting your websites, YouTube videos, and other resources to rank well in Google for keyword phrases that prospective buyers and sellers searching online. So what is a “keyword phrase?” Consider this scenario for a minute. You don’t want to cook tonight and decide to go for dinner instead. The usual restaurants come to mind, but you want to impress your spouse and put in a little extra effort. So you hop on the computer and search for restaurants. You might start your search by food type (Seafood, Mexican, Italian) or look for a restaurant based on reviews and price. Does this look familiar? Google gives a few suggestions and then gives you search results that it thinks are the most relevant. Then you click some of those websites and check out the restaurant’s menu, price, and reviews. If everything looks good, you decide to try one of them. Did You See What Just Happened? This is the power of inbound marketing. Millions of people every day go to Google with questions or problems. If you can be on the first page of Google’s rankings, prospects come to you. As a real estate agent, your job is to get your website (the solution) in front of your prospect (house sellers and buyers) to help solve their problems. For example, if you want to purchase a house in Detroit, MI, you might Google “buy a house in Detroit.”  Or “real estate agent in Detroit.”  The websites that show up in the first several results in Google are the ones that will get that traffic to their websites, and as long as their website is set up to convert visitors, those websites will generate the most leads. Why Are SEO … Continued