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… I said, you know what, I’m going to give myself permission that my purpose is this one thing. At the end of the year, I want to look back with conviction and say I did the best I could possibly do as a human being at everything in life. Trevor Mauch
*This episode of the CarrotCast was first featured on “HIGH-INCOME BUSINESS WRITING” with Ed Gandia.
The end of the year setting goals for the months and year ahead is always an exciting time. This time also presents an opportunity to learn more about YOU. What is it that you strive for and value in life and in business?
What are your core values? Do they need adjusting? And, what criteria will guide you in those decisions?
On this episode of the CarrotCast, Trevor dives into the art of creating a non-negotiable list. With a predetermined set of rules in place, your focus won’t waiver from what you truly believe.
How can you start to define what your non-negotiables for business and life? Listen and learn how Trevor implemented a plan that worked for him. Maybe it will work for you!
Listen in and enjoy!
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Trevor’s 5 Non-Negotiables for Business and Life
6:50 – Trevor’s backstory. His journey and struggles.
13:00 – Struggling with motivation. How he worked through being in the wrong business mindset.
17:25 – Non-negotiable #1: Singular focus on ONE big thing
Entrepreneurs see opportunities everywhere. That can be good and bad. Taking on too many opportunities can cause burnout and lack of clarity.
During Trevor’s early entrepreneurial journey, he was running two software companies and a publishing company while also managing real estate investments and performing some consultations. It drained him and eventually he wasn’t performing at his best.
Part of his non-negotiable list, Trevor gave himself permission to focus on just 1 big thing and concentrate on performing at his very best.
25:25 – Non-negotiable #2: Have fun and a mission you believe at your core
After four years, fun wasn’t part of Trevor ‘s core mission. And it was starting to show in his life.
You need a mission. You need to feel like you’re making a difference. And, you need to have fun.
Don’t beat yourself up if you don’t have a solid, defined purpose. Don’t stress, it will come along naturally. For Trevor, he realized that he had actually bake it into what he did every day.
39:05 – Non-negotiable #3: Be consistent and predictable
Non-negotiable is about getting eliminating the boom or bust business cycle. Finding ways to create a consistent and predictable income.
There are times that you might be turning away money, but it’s worth it because it allows you to better predict your income and plan for the future.
Non-negotiable #4: Build a long-term valuable asset
Entrepreneurs easily get caught up on the transactional side of their business. Don’t be left with anything to show but a handful of contracts.
You’ll need to build something that has its own value. A force with a team and one that you might even be able to sell one day.
41:30 – Non-negotiable #5: Find your purpose. Live and work with your unique abilities
It can be as simple as spreading kindness or making someone laugh every day.
Although, at the same time, you’ll need to work on finding and crafting your unique abilities. Part of that is discovering what give you energy and what kills it.
Use Trevor’s energy audit to explore this concept. Follow his plan for adding more energy producing tasks to your day and remove some energy killing tasks.
Trevor’s energy audit: https://carrot.com/energy
Ideally, you’re looking to spend at least 60% of your time on things that give you energy.