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Real Estate Campaign Tracking Links

Campaign Tracking Links Have you ever wondered how many people click on the links you put out on the internet? Do you know how many people click the links in your email signature? We think real estate campaign tracking should be easy. Carrot’s platform allows you to create a unique link for any piece of content on your site. Whenever this link is clicked it records the data in your account (if someone turned into a lead or not). If you run PPC, Facebook, or Craigslist Ads, this feature can increase your ROI by 10x if you know what is working and where you should be spending your budget. All plans include at minimum three tracking links

EP 243: From a $40k loss to $500k Profit – How the Home Buying Guys Pivoted Their Strategy to Win Their Competitive Real Estate Market w/ Adam Mitchell & Lance Doty

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Adam Mitchell and Lance Doty are the perfect example of a business following the plan, following through, and reaping the rewards. However, this wasn’t always the case. Just a couple of years ago, Lance and Adam lost over 40k, but they stayed the course, pivoted their strategy, and are now seeing profits well over 6 figures. This is how they did it.

Top Real Estate Keywords – SEO Keywords For Real Estate Agents

111 Best Real Estate Keywords for Agents × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Table Of Contents Part 1: Setting The Stage — The Basics Of Keywords and How We Found The Most Profitable Ones To Target. Part 2: Building The Foundation — Top Keywords To Use Part 3: Implementing Your Keywords — What To Do With These Keywords On Your Website. Additional Free Resources From Carrot Part 1: Setting The Stage: The Basics Of Keywords and How We Found The Most Profitable Ones To Target 64,000 Leads Per Month And Counting… When we started Carrot, our goal was simple. We wanted to create the most effective inbound online lead generation platform for high-achieving real estate professionals. 2014 was our first full year in business, but by no means our first year generating real estate leads online. And now, our Carrot members pull in over 13,000 organic SEO leads per month through their Carrot websites (which is why we call it “Carrot.” Dangle our sites in front of your visitors, and they convert into leads better than the average real estate website by far). So get inspired by these 3 quick examples below of real estate professionals who chose to focus on SEO for their lead generation. These are just 3 of the hundreds and hundreds of Carrot members all over page 1 in Google for keyword terms that can help you get the right leads and close more deals. SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there, it can be a great source of leads to add to your business. How Do SEO And Real Estate Keywords Play A Role In This? A huge part of Inbound Online Marketing as a real estate agent is getting your websites, YouTube videos, and other resources to rank well in Google for keyword phrases that prospective buyers and sellers searching online. So what is a “keyword phrase?” Consider this scenario for a minute. You don’t want to cook tonight and decide to go for dinner instead. The usual restaurants come to mind, but you want to impress your spouse and put in a little extra effort. So you hop on the computer and search for restaurants. You might start your search by food type (Seafood, Mexican, Italian) or look for a restaurant based on reviews and price. Does this look familiar? Google gives a few suggestions and then gives you search results that it thinks are the most relevant. Then you click some of those websites and check out the restaurant’s menu, price, and reviews. If everything looks good, you decide to try one of them. Did You See What Just Happened? This is the power of inbound marketing. Millions of people every day go to Google with questions or problems. If you can be on the first page of Google’s rankings, prospects come to you. As a real estate agent, your job is to get your website (the solution) in front of your prospect (house sellers and buyers) to help solve their problems. For example, if you want to purchase a house in Detroit, MI, you might Google “buy a house in Detroit.”  Or “real estate agent in Detroit.”  The websites that show up in the first several results in Google are the ones that will get that traffic to their websites, and as long as their website is set up to convert visitors, those websites will generate the most leads. Why Are SEO … Continued

Top SEO for Real Estate Strategies, Tips & Examples [2025 Edition]

If you’re a real estate agent or investor looking to work with more clients, it’s time to start investing in SEO for real estate. By optimizing your website and content for search engines, you can attract more qualified leads, improve your online visibility, and ultimately grow your business. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now SEO for real estate ensures that your website ranks higher when potential clients search for homes or investment properties, giving you an edge over the competition and helping you connect with more motivated buyers and sellers. According to Google’s Keyword Planner, there were 12,000 monthly searches for “sell my house fast,” 1,900 for “realtors in my area,” and 27,100 for “how to buy a house.” That’s a lot of potential clients searching for solutions to their problems. By spending a little time per week creating and optimizing content and using keywords wisely, agents can rank themselves highly enough without additional paid marketing efforts! That means they’ll be able to do 2-3 deals MORE deals per month while, eventually, only doing half as much work. How much additional revenue would that mean for your business? If you average $5,000 to $10,000 per deal, 2-3 extra deals mean $10,000 and $30,000 monthly! SEO has a 6% conversion rate and drives over 13,000 leads monthly… Real estate SEO is perhaps the most powerful (and underrated) marketing strategy to drive traffic to your real estate website. Thousands of Carrot members use Search Engine Optimization to generate passive traffic to their websites (i.e., free traffic) — and not just any traffic. SEO traffic is almost always higher quality than paid traffic. We believe every real estate website needs SEO to maximize success. Guide to Real Estate SEO Strategies, Tips & Examples Table of Contents Tyler Ford — a real estate investor and agent in Tucson, Arizona — made $200,000 just four months after joining Carrot, focusing on SEO (before that, his business was $20,000 in the hole). Talking about the quality of leads from organic search traffic, he told us: “For the most part, they’re all motivated. 80% of the leads that come in are motivated sellers. You send out direct mail, and you’re dealing with 90% of those who are unmotivated. SEO is the exact opposite. They’re chasing you; you’re not chasing them.” And that illustrates why SEO is so powerful for real estate. It doesn’t just drive traffic to your website consistently; it drives high-quality traffic. Why is SEO Critical for Real Estate Agents and Investors? SEO is inbound marketing, meaning your target market finds you rather than you find them. How amazing would it be if YOUR TARGET MARKET was consistently visiting your website, giving you their contact information, and asking you to contact them to either sell or buy a home? All without you having to spend a single penny on paid ads? Amazing, huh? That dream is a reality for real estate investors and agents who focus on building their website’s SEO — they’re generating passive traffic, motivated leads, and closing more deals than their competitors. SEO is a surefire way to beat the competition, grow your business, and create predictable income and lead generation. Free Download: The Most Effective SEO Keywords for Real Estate SEO for real estate involves earning targeted website traffic from a search engine’s organic rankings. This involves creating high-value content, optimizing content for specific keywords, and building backlinks. SEO is about improving your website’s rankings in the organic section of the search results. Whether buying multi-family units or looking for traditional sellers, cash buyers, private lenders, or note sellers, you need to understand search engine optimization and how it can improve … Continued

Chris C. Customer Story

This case study includes… How he set a goal to do 6 figures his first year wholesaling (and fell short) How Chris got started and what spurred him to quit his job How he found his first mentor (who he ended up closing 10+ deals with) What he learned from getting cut out of multiple deals by his mentor How he lost $25k in profits on 1 deal by going “cheap” on the ______ (find out in the following video) How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through Carrot … and a lot more! Watch The Case Study Video If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the Carrot demo and see what Chris and countless other investors are experiencing with Carrot.

Behind The Data: Why Now Is The Perfect Time To Ramp Up For Spring Online Motivated Seller Leads

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Just like with farming, seasons matter in business.  If you own a ski resort… seasons matter big time. If you are a landscaper… seasons matter. If you are a real estate investor or agent… seasons matter. And, even though it’s December, now is the time to start thinking about Spring. We wrote a blog post about the seasonality of real estate investor leads and the volume of online searches that motivated house sellers, cash buyers, tenants, etc. make each month during the holiday months. In that post, we laid out the data and the stats showing the common “dip” in searches in the holiday months for people looking to sell their house… and the increase in those online motivated seller leads in the spring and summer months. Now, this doesn’t mean that there aren’t a lot of deals to be had in the winter months. In fact, on one of our recent Coaching Calls for our Carrot members (included in our Content Pro plan) we showed a few online marketing efforts, our Carrot members can start implementing now… with a mix of SEO and PPC marketing. Why Now Is The Perfect Time To Ramp Up For Spring And Online Motivated Seller Leads So, don’t look at the data and think that you can’t do deals in the holiday months. That’s not what this is about. It’s about… Realizing There Is “Lead Gen” Seasonality In The Real Estate Flipping / Wholesaling Business and Preparing For… … the dips and the climbs. Take for instance the quick chart below that we pulled up. Motivated Seller Searches: 11 Popular Highly Motivated House Seller Searches Online… The Trend Now take a look at these ones below that are a bit more drilled down on specific keyword phrases that we know motivated sellers are typing into Google each month. (at the end of this post I’ll show you something really cool that we’re seeing… and how it’s indicating that we’re heading into another GREAT year for an increase in motivated seller searches online. So read this whole article and let me know your thoughts in the comments section) “We buy houses” Type Searches: Spring And Summer Increase “Sell house fast” Type Phrases: Spring Bump with Late Summer Increase “I buy houses” Type Phrases: Seeing A Similar Spring And Summer Bump And Fall Slump “We buy houses in [location]” Type Phrases: But For Just Portland, Atlanta, Houston, and Pittsburgh Last… from our own Google Analytics account. Spring / Summer Traffic Ramp From Our Own Google Analytics Account You get the idea. Those charts above show just a few of the dozens and dozens of SEO search phrases motivated house sellers are typing in… that real estate investors should want to get in front of. In fact, our Carrot members are generating over 60,000 opt-in leads per month (that doesn’t count the thousands of phone call leads per month to their Carrot real estate websites as well). So we’re constantly helping our customers position themselves in front of the online traffic to increase their chances of generating more motivated seller leads and more deals. The SEO Search Data Is Great… But Why Is NOW A Great Time To Get Things Rolling? Over the past five years, we’ve been tracking the organic search engine rankings of many of our Carrot members’ real estate websites. This goes from motivated house seller websites to cash buyer websites, to note buyer websites, rent to own websites, agent sites, etc. This is a mix of real estate investors and agents who are both implementing our “lead generation” training… and the ones who decided … Continued

EP 233: What I Wish I Would’ve Done Differently in 15 Years of Wholesaling and Flipping – The Good, Bad, and the Ugly of Investing w/ Edward Beck

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What I like so much about Edward Beck is that he is the kind of guy who tells it like it is. There are so many gurus out there telling people how to get rich quick while they pose in front of cars that aren’t even theirs. Edward despises this side of the industry, and just like we’re doing at Carrot, Edward is determined to change the way real estate investors are perceived. By leading with his heart and having a true intent to help people, success will inevitably follow.

How Townsend Realty Has Increased Their Conversion Rate By 25% with AgentCarrot

How Townsend Realty Group is Predictably Growing Business with Carrot The Georgia-based real estate team uses Carrot’s training and resources to gain clients online within their community. Snapshot: Tom Townsend is a real estate agent in Georgia. In 2002, he decided to pursue a career in real estate, fueled by a desire to work on his watch and spend more time with his family. He started out flipping houses. But in 2013, he pivoted to buying and selling homes, uniquely using his expertise as a Certified General Appraiser to serve his clients. Now, he’s a Keller Williams agent with a four-person team. They aim to close 53 deals this year (they’re on track!) and, for the first time in a long time, Tom feels clarity and peace of mind about where his business is headed. The growth is steady and predictable. But it wasn’t always that way. All other marketing channels are just tactics, Carrot is the big chunk in the middle that was just missing. – Tom Townsend The challenge: Marketing his business was difficult and produced unpredictable results. Before joining Carrot, Tom will be the first to admit that marketing his business was difficult and produced unpredictable results. He would cold call, send mailers, network, and do anything else that came to mind. Some of it worked. Some of it didn’t. That was the problem. Rather than planting seeds and harvesting leads, Tom hunted for his deals. And while that worked for a while, Tom realized that if he ever stopped working, his business would crumble… he hadn’t created processes to predictably generate leads and close deals. His business was successful. But it was also exhausting, unpredictable, and dependent upon him working long hours. Tom knew he had the knowledge and the skill to be one of the best real estate agents in his market, but he struggled to consistently get his message out about his business. There was a gap. He knew how to serve clients… but he didn’t know how to find them in a sustainable and scalable manner. His Keller Williams website wasn’t supporting his other marketing efforts like he needed it to — people might visit, but they rarely turned into leads. Even his paid Google Ads traffic was converting poorly. And SEO seemed like something he’d never be able to figure out. That’s when he discovered the power of Carrot: search engine optimization, predictable lead flow, consistent business growth… allowing him more time for the things that matter most in life. And he decided to give it a try. That’s exactly how he uses Carrot. The tools: Carrot features For Tom, Carrot is the central hub that combines all his marketing efforts. He’s running PPC ads to drive traffic to his site in the short term while leveraging Carrot’s easy content marketing tools and strategy to build his SEO for long-term lead generation. And since he’s driving traffic from all of his marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving Tom the clarity and comfort he needs with his marketing strategy. Here’s how Tom is using Carrot as the central hub to tie together all the marketing efforts they were once doing on their own to become the authority in their area: Trainings & ResourcesTom says he’d be lost without all the content and resources we’ve created and shared to help him build his strategy as an agent.  Automated blogs & VideoPostCarrot keeps Tom from having to outsource content marketing to become the authority in his market by making it easy to schedule and post … Continued

EP 229: Tired of Tire Kickers? Get This Agent’s Step-by-Step Strategy for Consistent, High Quality Leads w/ Tom Townsend

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Tom Townsend is a seasoned real estate agent w/ Keller Williams, who was burnt out on cold calling and struggling to compete with the big guys when it came to SEO. By shifting his strategy, and maxing out his Carrot site, he is completely confident about the next 12 months. Today, we’re looking at what messaging is working best, how Tom is using his Carrot site to convert more leads, and we will even make some tweaks to his site right here on the podcast to make his site perform even better.