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7 Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life

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It’s painful, grueling, laborious work. Especially when you have so much else on your plate. As a real estate agent, you know you need a content marketing strategy for your real estate agent website.  But you also need to schedule house visits, drive homebuyers to potential houses, meet with house sellers, solidify contracts, and do a whole lot more. When the heck are you going to find the time to (1) come up with content marketing ideas for real estate agents and (2) create the content? Well, that’s exactly what we’re talking about today: Real examples from real agents who’re using content marketing to catapult themselves to the head of the pack. Because potential customers aren’t just looking online… they’re making decisions based on what they find. Content marketing is how you dominate search results, build trust, and attract new clients all before they even meet you. Why? Because your strategy has to be built on your strengths … and loves: This post digs into the details with two top-to-bottom examples of exactly how to execute your content marketing master plan and a host of supplemental examples along the way. So, let me introduce you to our content marketing test case … Judy Weiniger runs the Weiniger Group, a seven-person real estate agency in central New Jersey. She’s active on various platforms, including social media, Youtube, and her website. But, Weiniger doesn’t do content marketing just about selling houses; she makes it about what someone buying a house in the area would need and want to know. In other words, the content she provides is not one promotion, listing, or sales pitch after another. It is useful information that helps her audience. That is the pinnacle of great content. 7 Content Marketing Ideas for Real Estate Agents 1. Real Estate Content Marketing Ideas All Start With The Right Agent Website Let’s start by looking at her website. To begin, it’s gorgeous. You should click through to see the video background in the hero section; the following screenshots don’t do it justice. Visitors are greeted with a friendly hello message — “Welcome to our neighborhood!” — followed by two CTAs directing them exactly where to go next. While this isn’t connected to content marketing, notice that in the top right there’s a prominent “Let’s Talk” button for anyone wanting to connect directly. As you scroll down, you’ll see the type of content she’s releasing, and it’s just what home buyers want to see. First, there are the featured listings. If the prospective homebuyer is there to look at houses, this section lets them do that … immediately. Homes By Krista (a Carrot customer) takes a similar approach. It opens with a beautiful hero image and simple problem-solving message: “Sell your house faster and for more money” and “Find and buy the perfect home with less hassle.” To find out more about getting your conversion-optimized Agent website, go here! In Weiniger’s case, after taking care of the low-hanging-lead-fruit, she turns her full attention to content. 2. Real Estate Agent Blogging Ideas That Are Way More than Just Listings Rather than just featuring houses and soliciting sellers, Weiniger caters her blog to people who either don’t know if they want to move to central New Jersey yet or are looking to explore the area. Want proof? Scroll further down the homepage, and this is what you’ll see. Weiniger doesn’t just play the part of a real estate agent — a home-finder and home-seller — she plays the part of friendly food citric, supermarket expert, school advisor, and more. And they deliver. Two of Weiniger’s most popular posts at first appears to … Continued

EP 90: How 3 Real Estate Investors Are Crushing It While Using Entirely Different Strategies

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Listen to the CarrotCast Podcast and Subscribe Below! In order to be successful in anything that we do, we have to leave what we were doing and old mental attitude, and go towards something else. Trevor Mauch Good morning, good evening, or good afternoon, whatever time you are listening to this episode of The CarrotCast, and I’ve got a special treat for you. I was down in Dallas, Texas, had a Mastermind just recently, it was the Investor Fuel Mastermind with Mike Hambright and a bunch of other amazing people. About half the room was Carrot customers, actually. But these people were crushing it, and there were people doing 100, 150 deals a year. There were people that own 400, 500, 600, 700 rentals. There were people that own 1,000 doors on apartments. There were people that were doing some big, big stuff in business and life. And what we did was we did an impromptu podcast with three of the Carrot customers after the Mastermind. We sat down at a table and literally put this cell phone in the middle of the table and the audio quality ended up way, way, way better than I thought it would. But we had a great conversation. We’ll introduce you to those three Carrot members here in a bit. The cool thing about it is they all are completely different backgrounds. They all are focusing on different parts of real estate. They all do a lot of different marketing stuff. Blake McCreight is actually in Chicago, and he’s a non-techie, totally non-techie, 40 years old, closing a bunch of deals. In his past life, he was a turnkey guy, doing a bunch of turnkey stuff and he’s pretty much strictly just getting down and dirty and learning the real estate lead-gen side of things. He did a bunch of wholesale deals. He’ll talk about how he did it. Jamie Wooley. Jamie’s actually from Dallas, Texas, did 102 deals in her first full year as a real estate investor in one of the most competitive markets in the country, and she talks about how she’s doing it. And she’s really hitting things hard, and what her “why” is, because it’s not what a lot of other people think. She’s not in this to be in it for 5, 6, 7, 8, 9, 10 years. She said, “I want to hit it hard for three or four years, really build a massive stockpile of cash and an asset, then stop and go hang out with family again.” But she’s doing massive things, $50,000 a month in marketing. She didn’t start there, though. She walks up through how she did it. And, then we have Rashad Sullivan out of California, young guy, 25 years old. And he’s crushing it, doing bunches of deals, did almost a half a million dollars in gross revenue in 2017, and he talks through how he did it. But we talk about a lot of life stuff, too, so I think you’re gonna really enjoy this. One thing I want to toss at you is this: Every single week, I host a webinar. Just go to Carrot.com/webinar. And this webinar actually is gonna dive into exactly how these market leaders are doing what they’re doing. It’s called the Market Leaders Revealed Training. This Market Leaders Revealed call is gonna dive through the data, it’s gonna go into exactly what the big people in each market … even people who are just like the ones in this podcast you’re gonna listen to … what they’re doing to get most of their leads … Continued

Inside Carrot: 3 Leadership Lessons From The Front Lines Of Customer Success

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Working the front lines of any business can feel like you’re the grunt worker or the person that’s completely expendable. You’ll hear folks tell you to delegate basic tasks and hire someone who can help answer client questions. That these tasks aren’t the ones that will take you to the next level. Because of this perception, being hired or working those support-based positions can seem like a chore or like it’s the bottom of the rungs on the corporate ladder, but we believe differently at Carrot. We believe that you can’t have a great product or team unless it starts from those initial interactions — which is why it’s best to hire great leaders, even on the front lines — because the front line is where leaders are built. I could dive into many reasons this is applicable but will limit this to three leadership lessons that I — Andre, a Customer Success Hero — have learned at Carrot from helping our team answer over 100 inquiries every single day. Customer Success Lesson #1: Put Yourself In The Place Of Your Prospects In support, we throw out a lot of information immediately and it can even be overwhelming if you have used websites before and focused your efforts toward online marketing. It’s drastically more confusing if you have never touched a website before. And then you login and see our system… and holy cow! Imagine all of the terms we will throw your way — from setting up a domain and seeing TTL, CName, 301 redirects, MX Records, A Records, IP Addresses. Then imagine hearing about keywords and keyword phrases, longtail and shorttail, and trying to decipher if they’re the same things and which you really need to use. Then you have SEO for real estate and PPC for real estate, Paid Traffic, Retargeting, USP, and so many other terms! Where do you start? Where do we start? That’s kind of what it feels like when you’re asking support teams questions, isn’t it? You’ve faced this in the real estate industry, as well. Typically, it happens when a motivated seller approaches you and they’ve reached a point of being overwhelmed and need help — quickly! Let’s face it, supporting those you serve and your business is all about triaging and facing each situation with brand new eyes and an open heart. And above all, understanding where that person is coming from and their experience level. Here are a few ways to help put yourself in someone else’s shoes and find a way to best serve them: Ask clarifying questions. Find out what problems the person is experiencing. Find out what interests they have/what excites them. When you take the time to get to know your prospects — their story and hopes and dreams — then you know how best to approach someone’s situation and what their next step and yours should be. Customer Success Lesson #2: Be Lovingly Honest You can’t buy everyone’s house. You can’t work with every investor. And Customer Success teams have difficult conversations. One conversation we have regularly is when we find copyrighted information and have to respond. When people scrape our site and content, the support team has to tell them to take the content down. And, as you might expect, that’s an uncomfortable conversation to have. One day, I found myself in a situation where it was an actual Carrot customer that was scraping our content. That’s a big no-no. Our terms explicitly prohibit this. What’s worse? This person had been a customer for about two years. It was a hard conversation and not one that I looked forward … Continued

From Broke to #1 Home Buyer in Boston: How Carrot Has Helped Tom Cafarella Generate 100+ Deals Per Year

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Have you ever wondered if you’re on the right path? If your passion for building a sustainable business with passive income that creates financial freedom for you and your family is actually possible? After all, maybe the wildly successful people are just the lucky ones. The ones who have that special temperament or were raised by that unique family. Maybe you’re just not cut out for the success you dream of one-day achieving. Or maybe, Tom Cafarella is right. Tom Cafarella is the #1 home buyer in Boston, where they fix and flip over 100 homes every year (see how many Leads Carrot has generated), they have 150 team members, and he has a yearly marketing budget of $1 million. Now, I know what you’re thinking. “How will I benefit from Tom’s story? He’s just one of the lucky ones.” Well, actually, he isn’t. We wanted to note that Tom was the #1 Home Buyer in Boston before Carrot. He owns a very successful real estate brokerage company in the Boston area and has been highly successful with direct mail, radio, and billboards. Also prior to Carrot, he had online marketing experience with different customized websites. But, it wasn’t until he joined and implemented the Carrot system, that his online lead volume doubled. Hearing his story and learning what he did to get where he is might inspire you. Let’s break down his journey into real estate investor lead generation and the Carrot system In all started when Tom was born. He wasn’t born into a wealthy family where he inherited massive amounts of money and loads of entrepreneurial wisdom. Quite the opposite. Tom struggled financially and couldn’t seem to get ahead of the incoming bills. Growing up, Tom learned the consequences of being poor and he committed to himself that he would never live a life where money was an issue. So what did he do? He poured all of his heart into education, believing that through good grades and a marketable skill set, he would make plenty of money and never struggle with finances again. After majoring in pre-med in college and getting straight A’s throughout practically his whole school experience — which he hated, by the way — Tom decided to double major in accounting. At the time, accounting jobs were everywhere and Tom saw it as a way to secure his financial corner of this world. He would get a safe job that could support his family and he would work every day for 8 hours. That is until he started working. Shortly after finishing school, he received a job at an accounting firm. He arrived the first day for work, took a seat at his desk, and immediately hated his job. “It was worse than jail,” Tom described. His entrepreneurial spirit wouldn’t allow him to work a desk job where he had very little say in his schedule, the company’s progress, or anything else business-related. He needed a way out. But how? How could he get out of this hole he had dug himself into? Tom didn’t know. So he bought lots of books that discuss success and happiness and studied the process for pursuing true financial freedom. As he did, he started to learn more and more about real estate as an entrepreneurial industry. He became fascinated with real estate agents, wholesaling, and investing. As he invested an increasing amount of time into his newfound real estate passion, relations at his accounting job got rickety and he was eventually fired for being so often side-tracked. Tom was 25 years old when he got fired … Continued

EP 81: 2017 Carrot Year-End Review – Looking Back On An Accomplished Year

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As with 2016, 2017 was a banner year here at Carrot and our customers. Here’s a brief snapshot of some great things that happened in 2017. It was an exceptional year for our Carrot members and another year of HUGE growth for our team and company. With the intention of amplifying our members and “Add humanity back to business and help people regain more precious time for the things that matter in life.” Let’s recap some of the cool stuff in this quick post! Watch the CarrotCast 2017 Recap with Trevor and Chris Listen to the CarrotCast 2017 Recap with Trevor and Chris 2017 Carrot Year-End Review Carrot members crushed lead generation  9 awesome new features released The CarrotCast Podcast continues to inspire Customer Success team worked their tails off Our team grew (again) and continues to be the innovators of our industry … and more! Here we go! Hundreds Of Thousands Of Leads … You’re Crushing It! You guys made another forceful charge in 2017. With over 270,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more PPC, SEO, and social media online leads as a collective group than any other real estate investor lead generation platform… by far. Keep crushing it! 52% via Mobile Devices Which States Converted More Leads? Well…  9 Major NEW Features Launched Another Core Value of ours is “Consistent Improvement and Innovation“… and both our members and Carrot continued to push this value. In addition to the features, we released in 2017 to help our clients spend less time hassling and time more time focusing on their business … New Innovative Features we rolled out in 2017 include (but not limited to)… Advanced marketer plan Keyword ranking tracking Stats V2 Lead manager sessions (merging) App cluster upgrades (hosting) AgentCarrot And here’s one of the coolest/most effective marketing features for our members that we launched just last week … Check It Out: Carrot VideoPost Transcription Carrot’s VideoPost Feature – Turn Your Videos Into SEO Content In Minutes… Enjoy :-) We’re Building a Following for the CarrotCast Podcast We had many amazing comments about the CarrotCast come through our Awesomeness channel this year. Here’s just a couple … I’m hooked on CarrotCast! The latest interview with the entrepreneur from Germany… was pure awesomeness. A lot of helpful tips about real estate as well as good advice on balancing family life. Keep up the great work! Tucker C P.S. you’ve built a great company, you should be very proud. I listen to your carrotcast pods and really appreciate what you guys do. Nice to have a customer focused company in the industry, and your culture is admirable. Cheers! William W Top 10 CarrotCast Episodes of 2017 EP 56: [Case Study] From Junior High School Teacher to $80k/Month Investor in a Competitive Market. How Brian Rockwell Uses Patience and Planning for His Success It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it. Brian Rockwell EP 31: Facebook Marketing Tips for Real Estate Investors + Agents w/ Kiley Newbold Your first month of online marketing typically is going to be one of your hardest and least productive because you’re really cutting new trail everywhere you go. Kiley Newbold EP 43: An SEO Master Breaks Down How He Closes 2-3 Real Estate Deals A Month From SEO In A Competitive Market w/ Dave Brown I knew from my background that once I did the work, it would keep returning a benefit to … Continued

EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads

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Listen to the CarrotCast Podcast and Subscribe Below! A lot of people put their goals out there but to actually document it and show the ups and the downs the bad months, the bad days. If you follow my Instgram you’ll see the bad days where I’m like I hate this, I hate this. Max Maxwell One of our Carrot core values is “Be a Beacon of Positivity and Possibility”. I love to align with people who are beacons for other and Max Maxwell is one of them. My view of entrepreneurship is broken down into three levels: The Dreamer. Someone is hustling to make it happen but isn’t there yet. The Doer. Is settled and established. The Inspirer. This person is set on being an inspiration for others to do better and achieve more. On this episode of the CarrotCast Max shares some of the cool things he’s doing every day on Instagram and YouTube to inspire 1000’s of people. We also dive into these three big takeaways: Max’s story and exactly what he did to land his first two deals. Using a stacking method to target hot leads. Leverage online marketing with Carrot and how he closes 1 in 4 leads from PPC. Listen to other CarrotCast episodes at carrotcast.com and be sure to give us a rating and subscribe on iTunes. Listen to the CarrotCast Podcast Listen in and Get Inspired. Learn to Leverage Online Marketing to Inspire Others to Pursue Their Goals. 1:45 – Who is Max Maxwell? 3:30 – Why he shares his daily “ups and downs” of real estate investing on Instagram. 5:15 – What his team looks like after he started consistently generating $20-$25,000 per month. 7:05 – Why he doesn’t like the term VA and instead uses “remote employees.” 9:25 – His path to real estate investing. 11:30 – Stumbling onto probate leads and his fascinating story about closing his first deal. 16:15 – Reverse engineering to build his business. 18:10 – Max’s business model. Stages: lists, bandit signs, paid traffic, and cold calling. 19:50 – How he would approach taking on a new market that he doesn’t know a thing about. 23:30 – Leverage online marketing. What’s working for him on the online side of his marketing? 28:30 – Why Max chose to join Carrot? 29:45 – What are some of his favorite real estate stories that he has shared on Instagram. 32:15 – What is his vision past reaching the goal of $100k per month. Also, his reality T.V. idea to travel anywhere in the United States to help someone close their first deal. 35:35 – Follow Max on Instagram and YouTube. 39:25 – What motivates him beyond revenue. What is his “why” at this point in his life? 44:15 – Max’s closing inspiring words.

Does SEO Work for Small Real Estate Markets? [Whiteboard]

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Transcript Hey, guys and gals. This is Trevor with Carrot, coming at you with another series of Carrot strategy sketches. Today, we’re gonna be talking about small market versus big market. But, before I do, I want to throw a shout-out to one of our long-time clients and good friends of mine, Doug Faith, representing the Legacy Capital shirt you sent me a little bit ago. Man, I really appreciate you … Me, as a client, and you, as a client as ours, here at Carrot. Thanks, man. I’m gonna represent Legacy Capital. If you’re in Pennsylvania and you guys need capital to flip houses, go to Doug at legacycapitalpa.com. Does SEO Work for Small Real Estate Markets? Are you in a small market and you’re kind of wondering, hey, does Search Engine Optimization actually work for my market? Now, we get that question all the time here at Carrot. Is, shoot, can I, should I invest in Search Engine Optimization if I’m in a market of 30,000 people, 100,000 people, of a quarter million people, versus a large market, like Dallas or some other large market like that? Well, my short answer is 100% yes. Do not get discouraged because you’re in a small market. Now, the dynamics are gonna be a little bit different. I’m gonna walk you through what you should do and kind of how to set your mindset there. Then, we have other resources here at Carrot, other strategy sketches, coaching calls that we do for our clients, content pro members are above every single week. We have our three lead per day training, as well, that dives in deep on the specific strategies of SEO. Large Real Estate Market Versus Small Real Estate Market SEO The large market versus the small market. Here we go. The first thing is what qualifies as a large market or a small market? Well, there are lots of different definitions that we can kind of follow here, but I’m gonna follow this right there. Are you less than 100,000 people? Are you between 100,000 and 500,000 people population in your market area? Or, are you 500,000 and above? That’s population in your primary market area, okay? As an example, I live in a town called Roseburg, Oregon, where we’re here right now in our studio at the loft in Roseburg. It’s a small town. It’s a town of between 20 and 30,000 people, so would we be able to flip five, ten houses a month in Roseburg just using SEO? 100% no. So, one of the first things we need to do is we need to set our expectations, first of all. You need to set those expectations for what your market is going to be able to handle. If you have these dreams of flipping 10, 20, 30, 40, 50 houses a year in Roseburg with SEO, you probably better reset those expectations and, then, implement what I’m about to teach you, okay? If you’re in a large market and you’re looking to flip two, four, five, ten houses a month, a market like a Houston or a Dallas or many other markets, is that realistic? 100% yes. But you’ve got to go after and implement the strategy I’m gonna lay out, okay? The first thing right here, if you’re in a smaller market like we are here in Roseburg or you’re in a town, like Medford, Oregon, which is around 80 to 100,000 people. What we’re gonna do here is we’re going to expand our strategy. Because we can’t just go after the main keyword phrases for … Continued

SEO for Real Estate Investors | How Long Does It Take to See SEO Results?

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One question a lot of people have when they’re starting or thinking about doing SEO as a way to generate leads for your business is they think, “Well, how long is this going to take?” Once I launch my website and I start performing the tasks or someone starts doing it for me, is this a week? Is it four weeks? Is it a year? What’s the timeline?” In this quick post, we’re gonna walk you through, with real-world examples, what you can expect as far as the timeline for search engine optimization to take hold when you’re implementing things that we teach in this training. How Long Does It Take to See SEO Results? SEO for real estate investors can be a long-term play, and I’m not gonna lie. If you’re in a more competitive market, as we’ll show, you’re not gonna get ranked in the top three in Google for a very competitive phrase like, “well my house fast” or, “we buy houses,” or, “investment properties in … ” you get the idea. It won’t happen within a matter of days or weeks. You really have to have a short-term traffic plan to be able to drive traffic to your websites with AdWords, Facebook, or Craigslist marketing using our Craigslist training, in the short-term. If You’re Already a Carrot Member, Check Out These Premium Training Courses: Posts2Profits Craigslist TrainingFacebook Leads Masterclass Long-Term SEO for Real Estate Investors Strategy Over the long-term, especially if you’re in a larger city, you’ll want to really focus on building that SEO because when SEO takes hold, it is insanely worth it. So how long it’ll take to rank well on Google, and by ranking well, what I’m talking about is the top three positions for the right keywords? A lot of people say, “Hey, what will get me ranked on page one on Google?” And really, page one doesn’t really matter a whole lot. It’s really the top five positions, in particular, the top three positions are where you’re really gonna get consistent traffic and leads. That’s what we’re aiming for is the top three positions, one of the first three spots in the organic search result for sellers, buyers, tenants, whatever you’re looking for. But it depends on things like the competition in your market. So the more investors or the more agents that have websites that are going for the same keywords, obviously the harder it’s gonna be to rank there. But I want to put your mind at ease that every single market in the country can be overtaken by someone setting up their website today. We’ve had people in every single, and many of the biggest markets in the country. The Future of SEO for Real Estate and 5 Signs you’re Under-prepared Either they went and set up a fresh website or have had one there for years and years, but they implemented the things in this training. They leveraged our system and they were able to outrank their competition over a period of time. It depends on how well your on-page is optimized, how well that content is optimized for those exact keywords. If you’re wanting to rank well for investment properties in Las Vegas but you don’t have the keyword phrase optimized on your page using our SEO tool for that, then it’s gonna be really hard to rank for that. Also, how well your off-page optimization is done. Are you building some backlinks? Are you doing some social media stuff where you’re getting people to Facebook like or Google Business your page? It doesn’t have to be … Continued

Why Is My Real Estate Website Not Showing Up In Google? Find Out How Search Engines Work

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Did you launch your website within the last 6 weeks and your website isn’t showing up anywhere on the first few pages of Google yet? Are you not quite sure how Google really works? Then this post is for you. We get this question all of the time… “I have had my website up and I can’t find it in Google yet”… in this video we’ll walk through how search engine’s like Google work, how search engines find websites, and how they rank your website in the search results. Understanding how search engines like Google work is essential for real estate professionals who want their websites to rank higher in search results and generate consistent leads through organic traffic. Key Takeaways By understanding the basics of how search engines crawl, index, and rank websites, real estate professionals can develop effective strategies to climb the search rankings over time, generating increasingly valuable organic leads for their business. Table of Contents Did You Launch Your Site Within The Last 6 Weeks and It’s Not Showing Up In Google? Not Ranked On The First Few Pages Of Google For Your Ideal Keywords? How Search Engines Work How Relevant is Your Website? Need More Online Leads For Your Wholesaling / House Flipping Business? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Did You Launch Your Site Within The Last 6 Weeks and It’s Not Showing Up In Google? If so, this video below is for you. The video is from Module 1 of 6 in our premium 3 Lead Per Day Training where we’re diving into the basics of SEO for those new to SEO. So we decided to yank this video from the course (just $99 for 40+ amazing training videos on PPC, SEO, and YouTube marketing) so it can be a resource for anyone. Basically, go through the steps I show in the video to check and see if your website is being indexed by Google first… if it is, then your work to climb the SEO rankings has begun! If it isn’t, follow the steps in the video to let Google know your website exists by doing a quick Google + posting that tells people about your new site and links to it and find some other ways to get a link to your new website online so Google can find the link and spider your website. We also suggest setting up a free Google Webmaster Tools account and submitting your sitemap to Google so it can make it that much easier for Google to always know when you have new content posted on your website. Give it a few days or a week and do the test above, again, on your real estate website and if it still isn’t showing up on the first few pages of Google for your company name and location, then it may not be indexed yet. But odds are, unless you have some penalties on your domain name from building spammy backlinks, you just need to give it a bit more time. Not Ranked On The First Few Pages Of Google For Your Ideal Keywords? Now, being indexed in Google (i.e. – Google has your site saved in their database) and ranking high for the specific keywords you want to go after are two completely different things. If you show up using the test above but not for the keywords you’re looking to rank for… now it’s time to “optimize” your website for the specific keywords you want to rank for. You can use some of the FREE … Continued