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Does SEO Work for Small Real Estate Markets? [Whiteboard]

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Transcript Hey, guys and gals. This is Trevor with Carrot, coming at you with another series of Carrot strategy sketches. Today, we’re gonna be talking about small market versus big market. But, before I do, I want to throw a shout-out to one of our long-time clients and good friends of mine, Doug Faith, representing the Legacy Capital shirt you sent me a little bit ago. Man, I really appreciate you … Me, as a client, and you, as a client as ours, here at Carrot. Thanks, man. I’m gonna represent Legacy Capital. If you’re in Pennsylvania and you guys need capital to flip houses, go to Doug at legacycapitalpa.com. Does SEO Work for Small Real Estate Markets? Are you in a small market and you’re kind of wondering, hey, does Search Engine Optimization actually work for my market? Now, we get that question all the time here at Carrot. Is, shoot, can I, should I invest in Search Engine Optimization if I’m in a market of 30,000 people, 100,000 people, of a quarter million people, versus a large market, like Dallas or some other large market like that? Well, my short answer is 100% yes. Do not get discouraged because you’re in a small market. Now, the dynamics are gonna be a little bit different. I’m gonna walk you through what you should do and kind of how to set your mindset there. Then, we have other resources here at Carrot, other strategy sketches, coaching calls that we do for our clients, content pro members are above every single week. We have our three lead per day training, as well, that dives in deep on the specific strategies of SEO. Large Real Estate Market Versus Small Real Estate Market SEO The large market versus the small market. Here we go. The first thing is what qualifies as a large market or a small market? Well, there are lots of different definitions that we can kind of follow here, but I’m gonna follow this right there. Are you less than 100,000 people? Are you between 100,000 and 500,000 people population in your market area? Or, are you 500,000 and above? That’s population in your primary market area, okay? As an example, I live in a town called Roseburg, Oregon, where we’re here right now in our studio at the loft in Roseburg. It’s a small town. It’s a town of between 20 and 30,000 people, so would we be able to flip five, ten houses a month in Roseburg just using SEO? 100% no. So, one of the first things we need to do is we need to set our expectations, first of all. You need to set those expectations for what your market is going to be able to handle. If you have these dreams of flipping 10, 20, 30, 40, 50 houses a year in Roseburg with SEO, you probably better reset those expectations and, then, implement what I’m about to teach you, okay? If you’re in a large market and you’re looking to flip two, four, five, ten houses a month, a market like a Houston or a Dallas or many other markets, is that realistic? 100% yes. But you’ve got to go after and implement the strategy I’m gonna lay out, okay? The first thing right here, if you’re in a smaller market like we are here in Roseburg or you’re in a town, like Medford, Oregon, which is around 80 to 100,000 people. What we’re gonna do here is we’re going to expand our strategy. Because we can’t just go after the main keyword phrases for … Continued

SEO for Real Estate Investors | How Long Does It Take to See SEO Results?

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One question a lot of people have when they’re starting or thinking about doing SEO as a way to generate leads for your business is they think, “Well, how long is this going to take?” Once I launch my website and I start performing the tasks or someone starts doing it for me, is this a week? Is it four weeks? Is it a year? What’s the timeline?” In this quick post, we’re gonna walk you through, with real-world examples, what you can expect as far as the timeline for search engine optimization to take hold when you’re implementing things that we teach in this training. How Long Does It Take to See SEO Results? SEO for real estate investors can be a long-term play, and I’m not gonna lie. If you’re in a more competitive market, as we’ll show, you’re not gonna get ranked in the top three in Google for a very competitive phrase like, “well my house fast” or, “we buy houses,” or, “investment properties in … ” you get the idea. It won’t happen within a matter of days or weeks. You really have to have a short-term traffic plan to be able to drive traffic to your websites with AdWords, Facebook, or Craigslist marketing using our Craigslist training, in the short-term. If You’re Already a Carrot Member, Check Out These Premium Training Courses: Posts2Profits Craigslist TrainingFacebook Leads Masterclass Long-Term SEO for Real Estate Investors Strategy Over the long-term, especially if you’re in a larger city, you’ll want to really focus on building that SEO because when SEO takes hold, it is insanely worth it. So how long it’ll take to rank well on Google, and by ranking well, what I’m talking about is the top three positions for the right keywords? A lot of people say, “Hey, what will get me ranked on page one on Google?” And really, page one doesn’t really matter a whole lot. It’s really the top five positions, in particular, the top three positions are where you’re really gonna get consistent traffic and leads. That’s what we’re aiming for is the top three positions, one of the first three spots in the organic search result for sellers, buyers, tenants, whatever you’re looking for. But it depends on things like the competition in your market. So the more investors or the more agents that have websites that are going for the same keywords, obviously the harder it’s gonna be to rank there. But I want to put your mind at ease that every single market in the country can be overtaken by someone setting up their website today. We’ve had people in every single, and many of the biggest markets in the country. The Future of SEO for Real Estate and 5 Signs you’re Under-prepared Either they went and set up a fresh website or have had one there for years and years, but they implemented the things in this training. They leveraged our system and they were able to outrank their competition over a period of time. It depends on how well your on-page is optimized, how well that content is optimized for those exact keywords. If you’re wanting to rank well for investment properties in Las Vegas but you don’t have the keyword phrase optimized on your page using our SEO tool for that, then it’s gonna be really hard to rank for that. Also, how well your off-page optimization is done. Are you building some backlinks? Are you doing some social media stuff where you’re getting people to Facebook like or Google Business your page? It doesn’t have to be … Continued

Why Is My Real Estate Website Not Showing Up In Google? Find Out How Search Engines Work

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Did you launch your website within the last 6 weeks and your website isn’t showing up anywhere on the first few pages of Google yet? Are you not quite sure how Google really works? Then this post is for you. We get this question all of the time… “I have had my website up and I can’t find it in Google yet”… in this video we’ll walk through how search engine’s like Google work, how search engines find websites, and how they rank your website in the search results. Understanding how search engines like Google work is essential for real estate professionals who want their websites to rank higher in search results and generate consistent leads through organic traffic. Key Takeaways By understanding the basics of how search engines crawl, index, and rank websites, real estate professionals can develop effective strategies to climb the search rankings over time, generating increasingly valuable organic leads for their business. Table of Contents Did You Launch Your Site Within The Last 6 Weeks and It’s Not Showing Up In Google? Not Ranked On The First Few Pages Of Google For Your Ideal Keywords? How Search Engines Work How Relevant is Your Website? Need More Online Leads For Your Wholesaling / House Flipping Business? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Did You Launch Your Site Within The Last 6 Weeks and It’s Not Showing Up In Google? If so, this video below is for you. The video is from Module 1 of 6 in our premium 3 Lead Per Day Training where we’re diving into the basics of SEO for those new to SEO. So we decided to yank this video from the course (just $99 for 40+ amazing training videos on PPC, SEO, and YouTube marketing) so it can be a resource for anyone. Basically, go through the steps I show in the video to check and see if your website is being indexed by Google first… if it is, then your work to climb the SEO rankings has begun! If it isn’t, follow the steps in the video to let Google know your website exists by doing a quick Google + posting that tells people about your new site and links to it and find some other ways to get a link to your new website online so Google can find the link and spider your website. We also suggest setting up a free Google Webmaster Tools account and submitting your sitemap to Google so it can make it that much easier for Google to always know when you have new content posted on your website. Give it a few days or a week and do the test above, again, on your real estate website and if it still isn’t showing up on the first few pages of Google for your company name and location, then it may not be indexed yet. But odds are, unless you have some penalties on your domain name from building spammy backlinks, you just need to give it a bit more time. Not Ranked On The First Few Pages Of Google For Your Ideal Keywords? Now, being indexed in Google (i.e. – Google has your site saved in their database) and ranking high for the specific keywords you want to go after are two completely different things. If you show up using the test above but not for the keywords you’re looking to rank for… now it’s time to “optimize” your website for the specific keywords you want to rank for. You can use some of the FREE … Continued

EP 67: Facebook Ads For Real Estate Agents: Framework That’s Proven to Work w/ Josh Schoenly

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Listen to the CarrotCast Podcast and Subscribe Below! There are lots of agents that love working with first-time home buyers. And, there are tons of agents that never want to work with first-time home buyers. You can go out and create that experience. You can go out and be intentional about attracting those people. Those perfect, right clients. Josh Schoenly In this episode of The CarrotCast, I have a special guest for you, Josh Schoenly. I have known Josh for years in different businesses that he’s owned. First of all, he’s one of the best dudes around. He’s ethical, honest, and knows what he’s doing. He’s a big, big, big sharer. But I wanted to bring him on because Facebook marketing became a topic, of course, over the past year that keeps on coming up more and more from our clients. On this episode, Josh walks through every single step of how to dial in your Facebook ads for real estate. From targeting to your ads and your landing pages. If you want to learn more about Josh or more from him, then go check out his website, clientalchemist.com. I’m excited to welcome Josh to the podcast and you guys to his world because he’s an amazing dude. I think you’re just going to love him. Also, we did a great podcast with Kylie Newbold, which I feel is the number Podcast episode on Facebook ads for real estate investors specifically. Go check out that episode here. Enjoy and check out more CarrotCast episodes at carrotcast.com. Listen to the CarrotCast Podcast Listen to this CarrotCast episode and start to embrace marketing for your business. 2:30 – Introduction to Josh Schoenly. 6:30 – Does that always need to be a grind phase when building up a business or can it be built with flexibility and leverage? 9:25 – What marketing resources Josh has used during his marketing journey? 12:50 – One of the best ways to understand marketing is to take notes of what catches your eye. Start creating your own marketing swipe file. 15:00 – Josh’s 4 step philosophy to Facebook ads for Real Estate Agents. Identify Attract Connect Converse 23:00 – Putting your clients first. The importance of building relationships rather than chasing dollars. 26:15 – Facebook marketing for long-term growth. Quick wins but also creating a foundation. Breaking down the 4 steps to Facebook ads for Real Estate: 30:30 – #1 Identify – How to identify your Facebook audience and niche. 37:15 – How Facebook “interests” targeting work. 38:30 – #2 Attract – What types of ads are working for Agents, and how much are they spending. Do you need help calculating your marketing budget? Listen to: #1 PPC Metrics: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez 45:25 – #3 Connect – What is your marketing objective, and where to send that traffic? 49:15 – #4 Converse – How to nurture leads and create an ongoing follow-up system. 53:30 – Telling simple stories within your marketing can go a long way for success.

Real Estate Marketing Online: How to Rule With SEO In Competitive Markets [Whiteboard]

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Transcript Are you operating in a really competitive market like a Houston or a Dallas or just a large market where there’s a lot of competition? Well, a lot of our clients are and every single week we do coaching calls on every Tuesday at 11 o’clock Pacific time for our care customers who are in content pro membership or above. And one of the main questions we get on a really consistent basis is, “Man, I’m in a crazy, competitive market. There’s a lot of other investors, investing there, and there’s a lot of other care clients there. Can I crack through it and how do I do it? The first answer is, “100% yes, you can.” That sounds like a political stump that I just did there, yes you can, yes you can do it, we have clients every single day who are going out there implementing the plan we lay out on these whiteboard strategy sketches, on our coaching calls in our training’s and in, through support and they follow these methods I’m going to show you to get that result. So I want you to know that it can be done, but you gotta follow this to a T and don’t come complaining to me if it doesn’t work if you don’t do these. Online Real Estate Marketing in Competitive Markets OK, so here we go. So if you’re in a competitive market I’m gonna be kind of walking you through, how do you get in that search result for search engine optimization but also just in search in general, to get those consistent stream of leads coming in to fuel your business because when you’re in a large market like that you really can go deep in that market like we’ve talked about in other whiteboard strategy sketches you can go deep, and you can focus just in that market for the first year and get 30-40-50-60 leads a month if you really hit it hard, okay? And that can fuel your entire business 2-4-5-6-10 deals a month if you do it right. OK? So we want to get you here first of all, and we want to get you there through paid and through SEO in the competitive market. It’s going to be really hard to get really consistent, and a lot of momentum with just SEO okay? PPC is great, but you can stack on SEO to really add momentum over that year and this is kind of what we want to do. We’ve done a whiteboard Strategy Sketch on this exact topic before go check out youtube, go to YouTube.com and then go look up InvestorCarrot, find our channel, the first thing you need to do is subscribe to our channel the second thing you need to do is go search our channel for a video I think it’s called the 90-day marketing plan or something like that where we layout in a lot more detail what you should do in the first 90 days in any market to have leads coming in and to set yourself in a really, really solid foundation, okay? But we’re gonna give an abbreviated version of that today. So you’ve got here, and you’ve got twelve months out there and if you’re in a large market the first thing you need to do is we need to know that it’s going to take time, and we need to have a lot of patience, okay? Because with SEO, search engine optimization large market, it’s probably going to take you between 7, 8, 9, 10, 12 plus months … Continued

The 5 Most Common Facebook Marketing Objections From Real Estate Investors

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50. That’s the average number of minutes we spend on Facebook every day. It sounds crazy at first, but when you consider that Apple reported the average iPhone user unlocks their phone over 80 times a day, maybe it’s not that surprising. We love our mobile devices, and we definitely love Facebook. So we spend a lot of time on Facebook, but does that matter for Real Estate? Can all those hours spent on Facebook really translate into leads and deals? I’ve spent countless hours working with investors from all across the country and have assembled five of the most common misconceptions about Facebook marketing for Real Estate Investors. Here’s what they are and why they’re misguided. Objection #1: “Facebook Marketing for Real Estate Investors Is Too Expensive.” Imagine you found a vending machine, and every time you put 100 dollars in that vending machine, it gave you $500 back. How many times would you put in $100? Forever, right? You’d do it forever (or hire someone to do it for you) because you know there is a positive return. What if the vending machine started charging $300 in return for $500? Would you still keep feeding it money? Probably. If the price kept increasing, at some point, you might stop — at the very latest, you’d stop at $500 because now you are breaking even. Marketing is your vending machine. The deals produced from marketing are the output, just like the example above. Do you know, for your business, the maximum you can pay per lead and still remain profitable? If you don’t, figure that out today! Investor Carrot has a fantastic calculator you can use. “Expensive” is a relative term. You need to know your business in order to set appropriate expectations. If your ideal cost per lead is $200 and it takes 10 leads to close a deal, you might have to spend $2,000+ on marketing to get a deal. Too many people start a campaign and give up too early because they did not know their numbers and fail to clearly define success metrics. Truth: Expense is relative to return. Know your numbers so you can make smart decisions based on data. Objection #2: “I Didn’t See Leads Right Away. I Guess It Doesn’t Work.” In a perfect world, every marketing channel would provide immediate results. That’s the dream, but unfortunately, not the reality.Most campaigns take a time to build momentum. This is certainly true for Facebook. Several factors contribute to success such as budget, market size, existing traffic on your site (retargeting), market timing, and quality of ad content. Your first month will be your slowest month. If you have a few extra marketing dollars and want to give Facebook a try, make sure you really assess how committed you are. It’s possible, those few extra dollars are better spent on an existing channel such as PPC or direct mail. I suggest a commitment of at least 90 days – even better is 4 – 6 months – to fully realize the benefits of Facebook. Truth: Be committed. You need at least 90 days to build good momentum. Objection #3: “I Am Going To Clog My Friends’ Newsfeed With Ads.” Some people want to clearly differentiate their personal and professional social media lives. I’ve seen several incredibly successful investors openly sharing on their personal page, but if you fall into the “let’s keep it separate” category, there is good news – with Facebook Business Pages and powerful targeting options, you can run successful ad campaigns while keeping your personal feed clear for cat memes and … Continued

EP 56: [Case Study] From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell

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Listen to the CarrotCast Podcast and Subscribe Below! It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it.Brian Rockwell I always get excited when I get to do these types of CarrotCasts when I bring on a client of ours who has a great, great story. And the client that I’m bringing on in this episode is Brian Rockwell. This CarrotCast is pretty compelling and hopefully, it’s going to speak to everyone about patience and swift and focused execution when you decide to make things happen. He didn’t use the excuses of, “There’s way too much competition.” He didn’t use the excuses of, “I already see Carrot sites everywhere.” He didn’t use any excuses of “I’ve never done a deal.” He went out there, executed according to what we laid out, our plan for him. He executed it. He carved out time to study. He carved out time to implement, he carved out a budget, and he did $80,000 in wholesale fees in March. You’re also going to be able to learn how he’s executed like mad as a newer investor, not having all the advantages that you do with experience and credibility and how he went after and executed with one marketing plan, on one way of getting clients now with building up momentum over the long term with another way of getting clients, and how he’s turning those into profits. He eliminated emotion from his wholesaling real estate decisions by setting a solid marketing budget that is 100% based off of data and math. Magically that turned into amazing results for him. You’re going to love his story, how he went from junior high teacher and baseball coach, and a 12-year journey on starting being a real estate investor from thinking about it to taking the action on it. So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com. Listen to the Podcast Listen in and hear how Brian took action and within three months he’s doing $80,000 a month in revenue from online marketing… 1:35 – Who is Brian Rockwell? 3:00 – What originally got Brian locked into real estate and his 12-year journey. 7:20 – Closing the first deal and what his business strategy looks like right now. 12:25 – Breaking down the online marketing mindset. 14:45 – Dissecting Brian’s formula for wholesaling real estate success.  18:05 – Why his About page on his Carrot site has been effective in building credibility. 20:55 – The importance of integrity and customer service — building a set of strong core values. 23:55 – Why it’s so darn important to utilize testimonials to build credibility. 27:00 – Going from an SEO mindset to PPC in one of the most competitive markets in the country. How long it took Brian to start closing PPC deals. 30:30 – Brian’s PPC budget and the formula he uses to expand upon that budget. 36:05 – How he found Carrot and why he decided to commit to the Carrot system. 38:25 – What is Brian’s “Why” and some of his big goals. 41:25 – “Having a greater impact on the world” – Entrepreneurship done right. 44:35 – Why sellers have chosen to work with him and how his website has factored. 45:45 – What hesitations he had with Carrot before joining. 48:30 –  Brian’s final advice for someone searching for wholesaling real estate success – “Trust the Carrot System.”

How to Attract a Motivated House Seller Like a Mind Reader [Original Data]

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What if you could read the mind of the motivated seller? Meaning, what if you could send the right message to the right person at the right time? Unfortunately, the internet provides a threat to match its opportunity. While powerful, the internet’s power can easily be strangled by its formidable size. Quickly, it becomes a source of crowded destruction instead of open possibility. The real estate market is increasingly competitive because it’s increasingly cluttered, making the dream of reading the house seller’s mind, at the least, difficult, and at the worst, debilitating. But here at Carrot, we hate letting dreams die. Every year, our clients pull in over 400,000 online leads, giving us a very special position to speak to what’s happening in the real estate market. Even though the market is more crowded than ever before, by accepting this density and optimizing your customer experience for the motivated seller, that crowded room becomes a pleasant dinner party. And you’re the host. So, how do you cater and attract a motivated house seller? Well, you need to know what the motivated seller thinks, wants, and does. Lucky for you, we crunched some numbers, ran some tests, and stepped into their mind… using a significant and varying sample size, specific to all seller websites we host. And we want to share what we learned. So, before we finish wiping off brain matter, here’s how the motivated seller makes the decision on who they’re going to work with when selling their house… based on our years of research and understanding the “decision lifecyle” of the average motivated house seller. Let’s Get Inside The Mind Of A Motivated House Seller On Their Path To Choosing A Company That Can Solve Their House Problem Step 1: Problem Aware The house seller knows they have a problem… but aren’t sure how to best solve it. This is where you come in… At this stage the motivated house seller is thinking… “I need to get this house sold, like soon.” This is the birth of the motivated seller. Maybe they received a job in a new state, a family has fallen sick, foreclosure, inherited a house, going through a divorce, or just simply have a house that needs lots of repairs that they don’t want to deal with. Regardless of the reason, life circumstances spiked their curiosity in the selling process and they start exploring the possibility. First and foremost, the seller wants to know how much they can likely sell their house for. They’ll likely visit Zillow, update their house information, and then check out their Zestimate. Image via Zillow But, while Zillow offers convenience, John Wake’s guess work, on Real Estate Decoded, estimates that Zestimate’s typical error is plus or minus 14,000 dollars. And whether the motivated seller has run their own tests or not, their trust for this system is limited. It offers a curiosity-sating foundation, but not a real-time solution. Which is good. Because you are the real-time solution they are looking for. That takes us to the seller’s second dig: they contact someone who can answer their questions in greater depth. Likely, this is someone the motivated seller’s acquainted with, whether it be a friend, a Facebook ad, or a Twitter feed. Whatever the case, they are looking to make phone calls and get answers. It’s your job to (1) get them to call you, and (2) provide those answers. Here’s how. 1. Get In Front Of Them Where They Search… Google House sellers will hit Google to search things like “how to sell my house fast” or “selling a house in divorce in dallas” to … Continued

EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land

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Listen to the CarrotCast Podcast and Subscribe Below! When you’re confident with whatever it is, you expect the result. You’re not hoping for it – you expect it. So you can say “hey, here’s what we’re going to do and you can just lead.” I think when you’re starting out, your confidence is more like you’re not sure what to do, and I think that is picked up on. Gary Horton While most of the real estate market is flooding into flipping houses or wholesaling houses… savvy investors are looking at the gaps in the market where there is an outsized opportunity vs. competition level. When Carrot client Gary Horton hit a wall wholesaling real estate in San Diego he tested out flipping vacant land… and hasn’t looked back since. Now Gary buys and sells land all over the West Coast, from his house (or office), does 8-9 flips per month, and barely has any competition. In this episode, Gary lays out his entire business model from start to finish. His marketing, how he targets sellers, how he sells his properties, his margins, how he does online marketing to drive consistent land deals… EVERYTHING. Listen to our other episodes at www.CarrotCast.com. Listen to the Podcast Dive in and listen to Gary’s story and get inspired to go down the path less traveled. 3:20 – Gary’s backstory — Who he is and working a career that he didn’t love. 6:00 – Building confidence and credibility to leave his job and close his first deal. 9:30 – Why he decided to pivot from the truly motivated house seller market to flipping vacant land. 12:45 – Knowing your strengths and weaknesses can save you a lot of pain and time. Walking through the Kolbe Index test. 15:50 – The nuts and bolts of land flipping. 20:30 – Cracking the land flipping code — making the move and dealing with the responsibility that came with it. 23:15 – Gary’s land-buying business model: Buying Baltic Avenue instead of Park Place. 27:55 – What types of situations are the sellers going through to sell their land so cheap? And the strategy behind his direct mail campaigns. 32:05 – The leads from his Carrot website have been very good. Find out how that has helped him open the door for more investment opportunities. 34:35 – How searchers are finding his website: SEO and AdWords on a $1 per day budget. 38:25 – Find out his online stats, such as how he’s been able to profit over $40,000 and only spend $322 on AdWords.  Gary’s Analytics Launch A Land Buying Site With Carrot Today! 42:50 – Building up a seller financing land business that is consistent, predictable, and low-risk. 45:20 – His rule of thumb of pulling a list and what to look for when finding a sweet land buying niche. 48:50 – Diving in deeper into what one of those land buying niche opportunities looks like: From dream communities to land buyers paradise. 52:05 – Land SELLERS: How to market your land listings. 1:01:30 – What are some of Gary’s goals he’s pushing? 1:10:30 – Why he chose Carrot and what it meant to his business.