How Long Does it Take a Real Estate Website to Show Up on The First Page of Google?
You want to rank your real estate website on the first page of Google. And you’re no SEO rookie — you understand that ranking on the first page for your target keyword phrase is going to take some time, it’s going to take some work, and it’s going to take some content creation. But just how long is it going to take you to rank on Google? When can you expect rankings and passive traffic to pay you back for all your hard work? That’s the question I intend to answer for you in this article. But first… just how powerful is the first page of Google anyways? The Power Of Google’s First Page… What is the primary reason that anyone — real estate investors and agents included — want to rank their website in Google? The answer is simple. Passive traffic. High-quality leads. And less money spent on advertising. With that, you can build a bigger business and establish yourself as the go-to real estate expert in your market. Financial predictability and businesses growth — that’s what high rankings promise your business. But here’s the thing… ranking in Google isn’t enough. Most online tools will consider your website as ranking if it’s within the first 100 results for your given keyword phrase. Answer me this, though: when has anyone ever clicked through 100 results after searching for something in Google? Yeah… never. Which is exactly why the first page of Google is the only place with significant click-through rates (1st position takes 35% of the clicks). (Image Source) If your result gets to page 2, 3, 4, or 5, the click-through rate is negligible. In other words, if you want to live the passive-traffic and high lead-gen dream that SEO promises, you must be on the first page. Nothing else will get you the results you’re looking for. Once you pull off getting your website on the first page of Google’s rankings, though, click-through rate isn’t the only benefit — the lead quality is typically much higher than those from paid advertising, meaning a high close-rate for pennies on the dollar. Here’s what Tyler Ford (a real estate agent and investor) has to say about this. Get Your Carrot Website Today and Start Generating Leads in No Time! How Long Will It Take You To Get To The First Page? Okay — so you know how valuable the first page of Google is. You understand that the lead quality is typically much higher, the leads are much cheaper, and they take much less work to generate (over the long term, of course). Note: This isn’t to say that you should ignore paid advertising altogether. Many Carrot members use PPC and direct mail to get leads immediately but then invest in SEO for their long-term business sustainability and financial predictability. But how long is it going to take you to rank on the first page of Google? Unfortunately, I can’t answer that question with a simple number of months. Generally speaking, though, you should expect to see some type of positive movement with your rankings within 3-12 months, depending on a few different factors. Here are the 4 biggest factors I’m referring to. Taking these into consideration, your website should take between 3-12 months to get near the first page of Google for your target keyword phrase, moving up and down that spectrum depending on… The 4 Biggest Ranking Considerations 1. Keyword Competition The more real estate investors or agents that you have to compete with for page one of your target keyword phrase, the longer it’ll take to see the results you’re looking for. Of course, different … Continued