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EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch

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Listen to the CarrotCast Podcast and Subscribe Below! We had no advantages. We had ups and downs just like everybody else. I think that’s what you know a lot of people in this real estate game don’t show that other side of the downside and we stuggle everyday. I mean it’s not easy. Max Maxwell What’s up CarrotCast community. It is the end of a week right now as at the time I record this. I’m actually getting ready to head out to North Carolina and Tampa on Sunday for my last, last, last trips of the year for business. It’s been … It’s definitely been cramming a lot of stuff in this past month and a half, it’s been all amazing stuff. Just meeting a lot of amazing people. I’ve talked about it in recent episodes of the CarrotCast and different masterminds and high level. I’ve been in boardrooms with two multi-billion dollar companies, their CEOs, different masterminds with just amazing, amazing people. Speaking of North Carolina, the guests I’ve gotten today’s episode of the CarrotCast, they were actually out here from their home in North Carolina. They were here at CarrotCamp and it’s actually Max Maxwell and Tony Robinson. Max and Tony had been friends for … Shoot for decades and are going way, way, way back. I think everyone in the industry knows that Max has been kind of taking the industry by storm with his YouTube channels, podcasts, his Instagram following. He’s just building a big, big, big movement. And it’s cool. I love seeing what he’s doing because he’s just sharing what he’s doing as an investor. And originally the whole aim was hey, how can I get from $20K a month to $100,000 a month? And he passed that, and here at CarrotCamp, he’s talking about doing some amazing, amazing things. They’re already doing crazy, crazy great things. Anyway, we had a chance to kind of, hole away at CarrotCamp in my office, I pulled them to the side and I said, guys, everybody knows Max’s journey from the past two years. Everybody knows how he was broke and how he dove in and started tackling real estate investing and really nailed cold calling and really nailed PPC with Carrot and is doing great. Everyone knows that story. But, one thing that hasn’t been told is the backstory before that, what happened 10 years, 20 years prior. What happened with their relationship? How did they get to know each other? And how did they support each other through the ups, through the downs? So we sat down for this candid interview going all the way back to when they were 12 years old and they met, and through the struggles, through a jail stint, through both of them going broke at times, but opposite times through Tony making millions and then losing it all and going to jail. It’s just crazy, crazy things during the story, but the cool thing I want you to guys to notice is what made these guys who they are today. People see the success of the past two years as instant, just overnight success, but it wasn’t. It was success decades in the making and I’m insanely proud to sit down with these guys, they’re making an impact, so proud to call them a Carrot customer, Carrot member, Carrot client, and I’m just pumped to be able to see them again and see the impact they’re going to make on more people. So listen in to this candid conversation with myself, Max Maxwell and Tony Robinson, his business partner, as … Continued

The 6 Rules of High-converting Real Estate Landing Pages

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Your real estate landing pages could be costing you $10,000, $20,000, $50,000. That’s only one lost deal. Relative to other popular 21st century industries (e-commerce, info product selling, affiliate marketing, etc) real estate is unforgiving. In many of those other industries, one lost deal might amount to $10 or $1,000 lost. But in real estate, players tackle each other on the pavement… Without knee pads… Or helmets… Or teeth guards… You get the point – one lost deal hurts. And it hurts bad. But, that also means that one gained deal has an equally massive impact. And the fewer deals you lose to savvy market competitors, the more deals you gain. In other words, you can turn that lost-deal dilemma into massive cash flow by transforming your real estate landing pages from an underperforming duds into a visitor-converting machine. This is exactly why I’m going to show you how to optimize your real estate landing pages for conversion. Follow these rules in your own market. But first, a quick note about why your website isn’t converting as you want it to (the answer is simpler than you think). What are Real Estate Landing Pages? A real estate landing page is a standalone page, created specifically for a marketing campaign. It’s where a buyer, seller, or partner “lands” after they click on a link in ads, emails, or possibly organic SEO rankings. The anatomy of a real estate landing page is pretty simple.  You might be thinking: Is there a specific design that always works the best? How can we tell if a landing page is really working well? What do I use to build my own real estate lead pages? First, no, there isn’t a specific design that always works the best.  What works really well for your real estate business and your market may not work as well as another design (or message) on another real estate website.  But, there are elements that usually work well. A clear and concise headline at the top of the page A short description of what they’re about to get in exchange for their email address A few bullet points listing out benefits of what they’ll get when they “opt-in” An opt-in (a box where people can put their information in and submit it to you) Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos. Definitely test the video versus just the text with no video because you might find the one with just the text converts works better. Are Your Real Estate Landing Pages Missing the Mark? Someone arrives on your website… Let’s imagine that they’re your ideal client. They need the service you offer, they’re motivated, and they’re just looking for the right person to work with. After all, selling or buying a home is a big decision and they don’t want to make a mistake. So they’re browsing around your website. One of two things will happen in the end. They’ll leave your website and find someone else to work with. They’ll work with you. Those are the only two options. Assuming that this person needs your service, they’re going to work with someone. Only one question remains to be answered, then… Will that someone be you? Or will it be your competitor? How will that person make a decision? Well, someone who needs your service – a motivated buyer or seller – is going to ask only a single question: Why should I work with you? That is the same question that builds empires… And topples monopolies… For instance, as Forbes reports… “45% [of consumers] said they have found something … Continued

Exciting Google Ads Update: Google Is Expanding Search Ads Again! What You Need to Know

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It’s already been two years (2016) since Google first released Expanded Text Ads. Ads expanded by 50% and the possibilities for new ad copy generated excitement. But, as with most things, the newness has subsided. As well as search patterns and the devices we use to search with. More people are using mobile devices with larger displays. A trend that will continue into 2021. That is why Google Ads (previously Google AdWords) is once again improving your expanded text ads by giving you the opportunity to add more ad copy. You now have an option of an extra headline and an extra description (of 90 characters now) to all your expanded text ads! Here is what you need to know for your real estate campaigns. What Options are Now Available in Your Ads The improvements to your expanded text ads give you more character space and, importantly, the OPPORTUNITY to cut through the clutter and stand out from your competition. You now can have three 30-character headlines. Compared to two headlines previously. Also! Google is adding a second description line and increasing BOTH descriptions to contain 90 characters! Compared to just one 80 character description. Ads now give you the opportunity to be nearly twice as large, giving you up to 300 total characters. You Might Be Thinking “Are My Old Ads Going to Go Away?” No. At least not in the immediate future. The ads you are running today will not go away or stop showing. But! As more of the competition starts to adopt the new ad format, the old, smaller, ad formats could be holding you back. So now is the time to start updating your ads. What Does This Really Mean to You We can safely assume that Google has found these larger ads to attract more clicks than the previous ad formats. I don’t think Google would release a feature if it wasn’t in the interest of higher click-through rates. The migration to the new ad format can be time-consuming. Yes, the new additions are great, but they also might not flow with your current ad copy. So, there might be a need to create a fresh batch of ads. Even if this is not the case, adding in an extra headline and description will take time. You can save some by using the Google Ads Editor. You need to text. Just because there is extra space, doesn’t necessarily mean your real estate ads are going to perform better. Start by testing out batches of “old” vs. “new” ad copy in select ad groups and move on from there. You Might Also Be Thinking “Will My New Expanded Text Ads Always Show All 3 Headlines and 2 Descriptions?” Nope. There is not enough space for a 300-character ad on small screens, so your ad may not show the third headline or second description area. But, your ad will shot the first and second headlines and first description just like they do now. IMPORTANT: With that in mind, be sure to craft your ads with two compelling headlines and one compelling description. Create the mindset that you can now use the third headline and second description to reinforce your messaging. Wondering What These New Ads Might Look Like? You’ll receive more ad copy on mobile. Check out the example highlighted in ORANGE. On desktop devices, you’ll be at the mercy of how Google Ads will display your ad.   This news might be an exciting opportunity, it also may be a daunting task to some. Have fun with this opportunity to create different offers and call-to-actions. … Continued

EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

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Listen to the CarrotCast Podcast and Subscribe Below! I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are. So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling. He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together. And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it. Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast. Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States! 2:15 –  Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations. 4:50 –  What his company looks like right now: Team and deal volume. 10:30 –  From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing. 16:15 –  He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal. 17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014. 19:45 – RJ’s vision as an entrepreneur and how that has changed over time. 20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones. 29:00 … Continued

How to Tell If My Real Estate Google Ads Campaign Is Working – Setting Up Conversion Tracking

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A client of ours reached out and had dropped $5,000 in Google Ads costs over a few months on a campaign he was managing himself, but it wasn’t performing as he hoped, and he had no clue what parts of his PPC marketing were working and what factors were costing him money. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge In this post, we’ll walk you through the simple action we had him take that turned things around from $5k in losses to over $30k in profits… and the #1 mistake most newbie PPC marketers make that prevents you from knowing if your PPC marketing is working for your real estate investing business. I get asked this question all of the time… “How do I know which keywords and ads are generating leads?“ Here’s my answer: if you don’t have the proper recording sources and/or analytic tools, you won’t know.  Google Ads campaigns will become a frustrating guessing game that may drain your budget. I also hear that Google Ads is an expensive waste of time and won’t generate leads.  That may be true… if campaigns are not created using an optimized campaign structure. If your PPC campaign is optimized, chances are you’ll be in the right position to be successful. PPC management can test the skills and patience of even the most experienced ad managers.  You may be thinking, “My campaign is doing OK right now,” But if you take a deeper look… Without proper data tracking, knowing if your PPC campaign is working won’t be easy. Unlocking Profitability: 3 Powerful Tactics to Determine the Success and Failure of Your PPC Marketing Ads and Keywords Is PPC Good For My Real Estate Investor Business? How do you know? Here are a few ways to track your conversions so you know that your money is being invested wisely and not just thrown down into a black hole. PPC Tracking Tactic #1: Google Ads (Conversion Tag)  The BEST WAY.   A no-brainer is to set up your campaign using the Google Ads conversion tag.  Without implementing this tag on your site, you’re measuring keyword and ad effectiveness with a gut feeling. You or your account manager must know how a searcher landed on your site and what happened after they clicked on your ad. Did they fill in your lead form? Which keyword, ad, and/or ad group triggered the conversion?  Those questions will help you build and maintain a quality Google Ads campaign. Here’s an example of a Google Ads campaign that does not use the Google Ads conversion tracking tag.  It’s not that the Investor chooses not to because they choose to use a different company to host their website.  This “other” web service prevents them from placing a conversion tag on their site. Carrot real estate investor websites are built with the high-achieving investor in mind, making it crazy easy to add your conversion tracking tags. You can see there has been $2599 spent on 372 clicks and 0 conversions. But… that’s not true. There have been 48 conversions (this Investor keeps track of conversions using their system)… $54 per motivated house seller lead! Not too shabby.  But an account manager would have no idea which keywords have to lead to those 48 leads.  We’re blindly leading the ship. A Google PPC Campaign Without Conversion Tracking = Throwing Darts Blindfolded This is what a campaign’s keywords should look like when the Google Ads conversion tag is properly implemented.  An account manager knows exactly what keywords need to be adjusted and tested. A … Continued

How to Create Real Estate Agent Infographics (10 Examples)

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One of the most persuasive ways to build brand awareness online is to incorporate real estate agent infographics into your content marketing strategy. Not all content is created equal. There’s a reason that 55% of B2C content producing companies rated visual content as their top priority. Pearson reports that 65% of the population are visual learners. Hubspot notes that an infographic is 30 times more likely to be read than pure text. And Massplanner explains that infographics are shared 3 times more than any other type of content. But, how do you create your own infographics that are useful to your audience, convert the right people into leads, and don’t look hideious? Well, that’s why you’re here. Because you’re not a designer or a professional content marketer, you’re a real estate agent. But, as we’re going to see, that doesn’t mean you can’t put together some lead-generating real estate infographics. Here’s a three-step process for creating your very own real estate agent infographics: Choose an idea. Find your formatting. Use these tools. Real Estate Agent Infographics – Pick an Idea As with any piece of content, you need an idea. And brainstorming is the best way to dig up ideas. But since you probably don’t have a real estate infographic guru sitting next to you, and brainstorming on your own is boring, we’ve done the digging for you. Here are 5 examples of infographics that you, as a real estate agent, can steal ideas from. (1) 3 Ways Real Estate Agents are Better than “For Sale By Owner.” (Image Source) The perks of explaining — in an infographic — why someone should use a real estate agent are obvious… especially if you are one. If prospects believe they need an agent to sell their house, and you’re the one who convinced them of that, they’ll likely be giving you a call. (2) 5 Industry Facts & Figures for 2017 (Image Source) Creating an infographic that illustrates the market’s health is a benefit to homebuyers and sellers alike. Anyone looking to purchase or peddle a house is likely interested in the market’s current wellbeing. This will help inform prospects of a ripe market and — if you include your phone number on the bottom — of who to call for help. (3) To-Do List for First-Time Homebuyers (Image Source) This infographic is wildly helpful for the person looking to buy their first home. Every first-time buyer has worries, concerns, and doubts about the buying process. Creating a piece of content that covers the steps of purchasing a house helps to dilute these uneasy feelings — making the procedure seem a whole lot easier. (4) 10 First-Time Homebuyer Mistakes (Image Source) Nobody wants to walk into a pole — whether that’s physical or metaphorical. Homebuyers are filled with fears of what could go wrong in choosing a house, purchasing the house, picking a real estate agent, getting a loan, and moving in. The infographic above does a nice job of ensuring that these fears don’t paralyze a prospect. (5) Home Improvements that Pay Off (Image Source) Ever wondered what pays off on house remodels? Sure you have. And so has your potential client. Make an infographic that has information on what sort of remodels are the best to pursue. Again, the idea is to aid the person looking for help. If you help them now, you’ll likely get to help them again when they need an agent. Choose a Format Infographics are able to illustrate concepts that words cannot. Because of that, it’s important to consider what kind visual formatting you should use. Above all, don’t get fancy. The simpler … Continued

7 Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life

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It’s painful, grueling, laborious work. Especially when you have so much else on your plate. As a real estate agent, you know you need a content marketing strategy for your real estate agent website.  But you also need to schedule house visits, drive homebuyers to potential houses, meet with house sellers, solidify contracts, and do a whole lot more. When the heck are you going to find the time to (1) come up with content marketing ideas for real estate agents and (2) create the content? Well, that’s exactly what we’re talking about today: Real examples from real agents who’re using content marketing to catapult themselves to the head of the pack. Because potential customers aren’t just looking online… they’re making decisions based on what they find. Content marketing is how you dominate search results, build trust, and attract new clients all before they even meet you. Why? Because your strategy has to be built on your strengths … and loves: This post digs into the details with two top-to-bottom examples of exactly how to execute your content marketing master plan and a host of supplemental examples along the way. So, let me introduce you to our content marketing test case … Judy Weiniger runs the Weiniger Group, a seven-person real estate agency in central New Jersey. She’s active on various platforms, including social media, Youtube, and her website. But, Weiniger doesn’t do content marketing just about selling houses; she makes it about what someone buying a house in the area would need and want to know. In other words, the content she provides is not one promotion, listing, or sales pitch after another. It is useful information that helps her audience. That is the pinnacle of great content. 7 Content Marketing Ideas for Real Estate Agents 1. Real Estate Content Marketing Ideas All Start With The Right Agent Website Let’s start by looking at her website. To begin, it’s gorgeous. You should click through to see the video background in the hero section; the following screenshots don’t do it justice. Visitors are greeted with a friendly hello message — “Welcome to our neighborhood!” — followed by two CTAs directing them exactly where to go next. While this isn’t connected to content marketing, notice that in the top right there’s a prominent “Let’s Talk” button for anyone wanting to connect directly. As you scroll down, you’ll see the type of content she’s releasing, and it’s just what home buyers want to see. First, there are the featured listings. If the prospective homebuyer is there to look at houses, this section lets them do that … immediately. Homes By Krista (a Carrot customer) takes a similar approach. It opens with a beautiful hero image and simple problem-solving message: “Sell your house faster and for more money” and “Find and buy the perfect home with less hassle.” To find out more about getting your conversion-optimized Agent website, go here! In Weiniger’s case, after taking care of the low-hanging-lead-fruit, she turns her full attention to content. 2. Real Estate Agent Blogging Ideas That Are Way More than Just Listings Rather than just featuring houses and soliciting sellers, Weiniger caters her blog to people who either don’t know if they want to move to central New Jersey yet or are looking to explore the area. Want proof? Scroll further down the homepage, and this is what you’ll see. Weiniger doesn’t just play the part of a real estate agent — a home-finder and home-seller — she plays the part of friendly food citric, supermarket expert, school advisor, and more. And they deliver. Two of Weiniger’s most popular posts at first appears to … Continued

EP 90: How 3 Real Estate Investors Are Crushing It While Using Entirely Different Strategies

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Listen to the CarrotCast Podcast and Subscribe Below! In order to be successful in anything that we do, we have to leave what we were doing and old mental attitude, and go towards something else. Trevor Mauch Good morning, good evening, or good afternoon, whatever time you are listening to this episode of The CarrotCast, and I’ve got a special treat for you. I was down in Dallas, Texas, had a Mastermind just recently, it was the Investor Fuel Mastermind with Mike Hambright and a bunch of other amazing people. About half the room was Carrot customers, actually. But these people were crushing it, and there were people doing 100, 150 deals a year. There were people that own 400, 500, 600, 700 rentals. There were people that own 1,000 doors on apartments. There were people that were doing some big, big stuff in business and life. And what we did was we did an impromptu podcast with three of the Carrot customers after the Mastermind. We sat down at a table and literally put this cell phone in the middle of the table and the audio quality ended up way, way, way better than I thought it would. But we had a great conversation. We’ll introduce you to those three Carrot members here in a bit. The cool thing about it is they all are completely different backgrounds. They all are focusing on different parts of real estate. They all do a lot of different marketing stuff. Blake McCreight is actually in Chicago, and he’s a non-techie, totally non-techie, 40 years old, closing a bunch of deals. In his past life, he was a turnkey guy, doing a bunch of turnkey stuff and he’s pretty much strictly just getting down and dirty and learning the real estate lead-gen side of things. He did a bunch of wholesale deals. He’ll talk about how he did it. Jamie Wooley. Jamie’s actually from Dallas, Texas, did 102 deals in her first full year as a real estate investor in one of the most competitive markets in the country, and she talks about how she’s doing it. And she’s really hitting things hard, and what her “why” is, because it’s not what a lot of other people think. She’s not in this to be in it for 5, 6, 7, 8, 9, 10 years. She said, “I want to hit it hard for three or four years, really build a massive stockpile of cash and an asset, then stop and go hang out with family again.” But she’s doing massive things, $50,000 a month in marketing. She didn’t start there, though. She walks up through how she did it. And, then we have Rashad Sullivan out of California, young guy, 25 years old. And he’s crushing it, doing bunches of deals, did almost a half a million dollars in gross revenue in 2017, and he talks through how he did it. But we talk about a lot of life stuff, too, so I think you’re gonna really enjoy this. One thing I want to toss at you is this: Every single week, I host a webinar. Just go to Carrot.com/webinar. And this webinar actually is gonna dive into exactly how these market leaders are doing what they’re doing. It’s called the Market Leaders Revealed Training. This Market Leaders Revealed call is gonna dive through the data, it’s gonna go into exactly what the big people in each market … even people who are just like the ones in this podcast you’re gonna listen to … what they’re doing to get most of their leads … Continued