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What Is Real Estate SEO? Learn the Basics of Search Engine Optimization (SEO)

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What is real estate SEO? By definition, it is “creating relevant content with keyword focus to improve website visibility in the organic search results for real estate professionals. The process includes building landing pages, updating metadata, content modifications, and analyzing keywords.” Whether you’re doing apartments, looking for motivated sellers, cash buyers, private lenders, or note sellers — even if you’re a real estate agent — the whole thing is you need to understand search engine optimization and how it can change your business for the better. What is Real Estate SEO? So, what is real estate SEO? To break it down simply, by giving Google and other search engines what they want, Google will reward you with higher rankings. You see, each search engine — Google, Yahoo, Bing, etc. — has an algorithm that crawls online web pages to determine which results to show people when they search for any given keyword phrase (i.e., the words they type into the search engine). By “optimizing” your real estate web page(s) for a search engine’s algorithm (usually Google since it’s the biggest), you can rank for high-value phrases and drive passive traffic to your website. Carrot members, for instance, often rank for market-specific phrases. Here’s the best part: that algorithm determines where you and every other website ranks in Google — experts already know what factors that algorithm considers. Partly, they know because of testing and experimentation. And partly, they know because Google consistently releases updates about how their algorithm interacts with websites and online content. Note: I’ve transitioned from talking about search engines in general to talking about Google specifically. This is because Google accounts for about 93% of the search engine traffic online. It’s the heaviest-hitting player in the search engine world and the one whose algorithm you should most seriously consider when crafting your SEO strategy. Which means you can too. But it’s important to note the difference between working to please the search engines… and trying to trick them. One will get you rankings. The other will get you banned. Black Hat SEO VS. White Hat SEO Black hat SEO and white hat SEO, are basically just search engine marketing jargon for a bad way to build rankings and a good way to build rankings. Black hat is gaming the system. It’s trying to trick Google’s algorithm into giving you higher rankings. While this will sometimes work over the short run, it is likely to get your website into trouble when Google finds out what you’re doing. You can learn more about black hat SEO no-nos over here. White Hat SEO Strategy – Maintaining Your Integrity. White hat SEO strategies, on the other hand, build rankings the way that Google wants you to. That’s the way that we work at Carrot. That’s how we’re going to train you, is on white hat strategies. With white hat SEO, there’s less risk and more opportunity. As an example, if you go to Google and type up phrases like “Sell my house fast Pittsburgh,” “Sell my house fast Baltimore,” or “Sell my house fast Birmingham,” or “We buy houses Bakersfield,” or hundreds of other phrases. Or, on the cash buyer side, “Investment properties in Baltimore, Baltimore wholesale properties.” Or maybe “real estate agent in Boston.” You’ll see Carrot members popping up very high on the search rankings, leveraging their training and our search engine optimization tools, and getting more leads. For SEO search engine optimization, we’re focusing on the section in the Google search results and Bing search results, and Yahoo search results. But mainly Google. We’re focusing on the area that’s above the orange … Continued

EP 142: He’s Flipped 4,000 Pieces of Land… Why It’s An Amazing Time To Start w/ Jack Bosch

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It’s crucial to say what you do and do what you say… your personal reputation is too important. Jack Bosch Jack Bosch is the expert when it comes to land. In 17 years of flipping land, he has successfully flipped over 4,000 lots, and plans to flip about 15 deals PER MONTH this year! 2019 has been his best year ever and he’s going to share why now is an amazing time to start and how you can break into the market with a few tips and tricks. Learn how to create cash flow that provides generational wealth and get the knowledge, capability, confidence, and courage to succeed. Listen to the CarrotCast Podcast: The Conversation 4:03 – Jack’s background in Real Estate – His main game is land flipping, but his team also deals in multi-family and other markets. 8:46 – Creating cash: Using the wheel of wealth to reduce expenses and invest it into assets. 23:21 – The 3 types of land Jack goes after and exactly how to find land buyers and sellers that turn into the best deals. 27:46 – Jack Bosch’s top tips on how to start buying and selling land. 35:30 – Breaking down the math behind Jack’s investments. How much revenue are his deals generating? 42:30 – Jack’s marketing mix for finding buyers and sellers. How direct mail and online are working together. 47:27 – Top resources for where to find buyers for land. Carrot.com with PPC and, LandWatch, Lands of America, LandFlip, Facebook Marketplace, Craigslist, RedFin, and Zillow. Start with free resources and amplify them with paid marketing. RESOURCES FOR YOU Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES EP 57: You Can Achieve Financial Freedom and Build True Wealth w/ Jack Bosch: CarrotCast EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land In 2017: CarrotCast EP 36: What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 140: From No Leads to $50k in Deals – What I Almost Missed Out On by Leaving Carrot

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Listen to the CarrotCast Podcast and Subscribe Below! Focus on progress, not perfection. Trevor Mauch, CEO of Carrot Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it… The Conversation 2:29 – Troy’s started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used HERE. 8:41 – What one thing is costing you the most money? Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometimes we think we’re bugging people by calling, texting, and emailing him. Without his persistence through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house. 13:12 – How he plans to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns. 17:32 – How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal by watching this video: https://carrot.com/blog/max-cost-per-lead/ 18:16 – When something is not working, make a mindset shift and ask yourself “Have I truly given this a real chance?” Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan. 21:15 -Suggestions for success from a Carrot customer. Commit to finding a way to drive traffic to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate. RESOURCES FOR YOU Connect with Troy  Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch

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Listen to the CarrotCast Podcast and Subscribe Below! We had no advantages. We had ups and downs just like everybody else. I think that’s what you know a lot of people in this real estate game don’t show that other side of the downside and we stuggle everyday. I mean it’s not easy. Max Maxwell What’s up CarrotCast community. It is the end of a week right now as at the time I record this. I’m actually getting ready to head out to North Carolina and Tampa on Sunday for my last, last, last trips of the year for business. It’s been … It’s definitely been cramming a lot of stuff in this past month and a half, it’s been all amazing stuff. Just meeting a lot of amazing people. I’ve talked about it in recent episodes of the CarrotCast and different masterminds and high level. I’ve been in boardrooms with two multi-billion dollar companies, their CEOs, different masterminds with just amazing, amazing people. Speaking of North Carolina, the guests I’ve gotten today’s episode of the CarrotCast, they were actually out here from their home in North Carolina. They were here at CarrotCamp and it’s actually Max Maxwell and Tony Robinson. Max and Tony had been friends for … Shoot for decades and are going way, way, way back. I think everyone in the industry knows that Max has been kind of taking the industry by storm with his YouTube channels, podcasts, his Instagram following. He’s just building a big, big, big movement. And it’s cool. I love seeing what he’s doing because he’s just sharing what he’s doing as an investor. And originally the whole aim was hey, how can I get from $20K a month to $100,000 a month? And he passed that, and here at CarrotCamp, he’s talking about doing some amazing, amazing things. They’re already doing crazy, crazy great things. Anyway, we had a chance to kind of, hole away at CarrotCamp in my office, I pulled them to the side and I said, guys, everybody knows Max’s journey from the past two years. Everybody knows how he was broke and how he dove in and started tackling real estate investing and really nailed cold calling and really nailed PPC with Carrot and is doing great. Everyone knows that story. But, one thing that hasn’t been told is the backstory before that, what happened 10 years, 20 years prior. What happened with their relationship? How did they get to know each other? And how did they support each other through the ups, through the downs? So we sat down for this candid interview going all the way back to when they were 12 years old and they met, and through the struggles, through a jail stint, through both of them going broke at times, but opposite times through Tony making millions and then losing it all and going to jail. It’s just crazy, crazy things during the story, but the cool thing I want you to guys to notice is what made these guys who they are today. People see the success of the past two years as instant, just overnight success, but it wasn’t. It was success decades in the making and I’m insanely proud to sit down with these guys, they’re making an impact, so proud to call them a Carrot customer, Carrot member, Carrot client, and I’m just pumped to be able to see them again and see the impact they’re going to make on more people. So listen in to this candid conversation with myself, Max Maxwell and Tony Robinson, his business partner, as … Continued

The 6 Rules of High-converting Real Estate Landing Pages

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Your real estate landing pages could be costing you $10,000, $20,000, $50,000. That’s only one lost deal. Relative to other popular 21st century industries (e-commerce, info product selling, affiliate marketing, etc) real estate is unforgiving. In many of those other industries, one lost deal might amount to $10 or $1,000 lost. But in real estate, players tackle each other on the pavement… Without knee pads… Or helmets… Or teeth guards… You get the point – one lost deal hurts. And it hurts bad. But, that also means that one gained deal has an equally massive impact. And the fewer deals you lose to savvy market competitors, the more deals you gain. In other words, you can turn that lost-deal dilemma into massive cash flow by transforming your real estate landing pages from an underperforming duds into a visitor-converting machine. This is exactly why I’m going to show you how to optimize your real estate landing pages for conversion. Follow these rules in your own market. But first, a quick note about why your website isn’t converting as you want it to (the answer is simpler than you think). What are Real Estate Landing Pages? A real estate landing page is a standalone page, created specifically for a marketing campaign. It’s where a buyer, seller, or partner “lands” after they click on a link in ads, emails, or possibly organic SEO rankings. The anatomy of a real estate landing page is pretty simple.  You might be thinking: Is there a specific design that always works the best? How can we tell if a landing page is really working well? What do I use to build my own real estate lead pages? First, no, there isn’t a specific design that always works the best.  What works really well for your real estate business and your market may not work as well as another design (or message) on another real estate website.  But, there are elements that usually work well. A clear and concise headline at the top of the page A short description of what they’re about to get in exchange for their email address A few bullet points listing out benefits of what they’ll get when they “opt-in” An opt-in (a box where people can put their information in and submit it to you) Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos. Definitely test the video versus just the text with no video because you might find the one with just the text converts works better. Are Your Real Estate Landing Pages Missing the Mark? Someone arrives on your website… Let’s imagine that they’re your ideal client. They need the service you offer, they’re motivated, and they’re just looking for the right person to work with. After all, selling or buying a home is a big decision and they don’t want to make a mistake. So they’re browsing around your website. One of two things will happen in the end. They’ll leave your website and find someone else to work with. They’ll work with you. Those are the only two options. Assuming that this person needs your service, they’re going to work with someone. Only one question remains to be answered, then… Will that someone be you? Or will it be your competitor? How will that person make a decision? Well, someone who needs your service – a motivated buyer or seller – is going to ask only a single question: Why should I work with you? That is the same question that builds empires… And topples monopolies… For instance, as Forbes reports… “45% [of consumers] said they have found something … Continued

Exciting Google Ads Update: Google Is Expanding Search Ads Again! What You Need to Know

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It’s already been two years (2016) since Google first released Expanded Text Ads. Ads expanded by 50% and the possibilities for new ad copy generated excitement. But, as with most things, the newness has subsided. As well as search patterns and the devices we use to search with. More people are using mobile devices with larger displays. A trend that will continue into 2021. That is why Google Ads (previously Google AdWords) is once again improving your expanded text ads by giving you the opportunity to add more ad copy. You now have an option of an extra headline and an extra description (of 90 characters now) to all your expanded text ads! Here is what you need to know for your real estate campaigns. What Options are Now Available in Your Ads The improvements to your expanded text ads give you more character space and, importantly, the OPPORTUNITY to cut through the clutter and stand out from your competition. You now can have three 30-character headlines. Compared to two headlines previously. Also! Google is adding a second description line and increasing BOTH descriptions to contain 90 characters! Compared to just one 80 character description. Ads now give you the opportunity to be nearly twice as large, giving you up to 300 total characters. You Might Be Thinking “Are My Old Ads Going to Go Away?” No. At least not in the immediate future. The ads you are running today will not go away or stop showing. But! As more of the competition starts to adopt the new ad format, the old, smaller, ad formats could be holding you back. So now is the time to start updating your ads. What Does This Really Mean to You We can safely assume that Google has found these larger ads to attract more clicks than the previous ad formats. I don’t think Google would release a feature if it wasn’t in the interest of higher click-through rates. The migration to the new ad format can be time-consuming. Yes, the new additions are great, but they also might not flow with your current ad copy. So, there might be a need to create a fresh batch of ads. Even if this is not the case, adding in an extra headline and description will take time. You can save some by using the Google Ads Editor. You need to text. Just because there is extra space, doesn’t necessarily mean your real estate ads are going to perform better. Start by testing out batches of “old” vs. “new” ad copy in select ad groups and move on from there. You Might Also Be Thinking “Will My New Expanded Text Ads Always Show All 3 Headlines and 2 Descriptions?” Nope. There is not enough space for a 300-character ad on small screens, so your ad may not show the third headline or second description area. But, your ad will shot the first and second headlines and first description just like they do now. IMPORTANT: With that in mind, be sure to craft your ads with two compelling headlines and one compelling description. Create the mindset that you can now use the third headline and second description to reinforce your messaging. Wondering What These New Ads Might Look Like? You’ll receive more ad copy on mobile. Check out the example highlighted in ORANGE. On desktop devices, you’ll be at the mercy of how Google Ads will display your ad.   This news might be an exciting opportunity, it also may be a daunting task to some. Have fun with this opportunity to create different offers and call-to-actions. … Continued

EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

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Listen to the CarrotCast Podcast and Subscribe Below! I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are. So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling. He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together. And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it. Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast. Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States! 2:15 –  Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations. 4:50 –  What his company looks like right now: Team and deal volume. 10:30 –  From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing. 16:15 –  He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal. 17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014. 19:45 – RJ’s vision as an entrepreneur and how that has changed over time. 20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones. 29:00 … Continued

How to Tell If My Real Estate Google Ads Campaign Is Working – Setting Up Conversion Tracking

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A client of ours reached out and had dropped $5,000 in Google Ads costs over a few months on a campaign he was managing himself, but it wasn’t performing as he hoped, and he had no clue what parts of his PPC marketing were working and what factors were costing him money. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge In this post, we’ll walk you through the simple action we had him take that turned things around from $5k in losses to over $30k in profits… and the #1 mistake most newbie PPC marketers make that prevents you from knowing if your PPC marketing is working for your real estate investing business. I get asked this question all of the time… “How do I know which keywords and ads are generating leads?“ Here’s my answer: if you don’t have the proper recording sources and/or analytic tools, you won’t know.  Google Ads campaigns will become a frustrating guessing game that may drain your budget. I also hear that Google Ads is an expensive waste of time and won’t generate leads.  That may be true… if campaigns are not created using an optimized campaign structure. If your PPC campaign is optimized, chances are you’ll be in the right position to be successful. PPC management can test the skills and patience of even the most experienced ad managers.  You may be thinking, “My campaign is doing OK right now,” But if you take a deeper look… Without proper data tracking, knowing if your PPC campaign is working won’t be easy. Unlocking Profitability: 3 Powerful Tactics to Determine the Success and Failure of Your PPC Marketing Ads and Keywords Is PPC Good For My Real Estate Investor Business? How do you know? Here are a few ways to track your conversions so you know that your money is being invested wisely and not just thrown down into a black hole. PPC Tracking Tactic #1: Google Ads (Conversion Tag)  The BEST WAY.   A no-brainer is to set up your campaign using the Google Ads conversion tag.  Without implementing this tag on your site, you’re measuring keyword and ad effectiveness with a gut feeling. You or your account manager must know how a searcher landed on your site and what happened after they clicked on your ad. Did they fill in your lead form? Which keyword, ad, and/or ad group triggered the conversion?  Those questions will help you build and maintain a quality Google Ads campaign. Here’s an example of a Google Ads campaign that does not use the Google Ads conversion tracking tag.  It’s not that the Investor chooses not to because they choose to use a different company to host their website.  This “other” web service prevents them from placing a conversion tag on their site. Carrot real estate investor websites are built with the high-achieving investor in mind, making it crazy easy to add your conversion tracking tags. You can see there has been $2599 spent on 372 clicks and 0 conversions. But… that’s not true. There have been 48 conversions (this Investor keeps track of conversions using their system)… $54 per motivated house seller lead! Not too shabby.  But an account manager would have no idea which keywords have to lead to those 48 leads.  We’re blindly leading the ship. A Google PPC Campaign Without Conversion Tracking = Throwing Darts Blindfolded This is what a campaign’s keywords should look like when the Google Ads conversion tag is properly implemented.  An account manager knows exactly what keywords need to be adjusted and tested. A … Continued