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EP 233: What I Wish I Would’ve Done Differently in 15 Years of Wholesaling and Flipping – The Good, Bad, and the Ugly of Investing w/ Edward Beck

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What I like so much about Edward Beck is that he is the kind of guy who tells it like it is. There are so many gurus out there telling people how to get rich quick while they pose in front of cars that aren’t even theirs. Edward despises this side of the industry, and just like we’re doing at Carrot, Edward is determined to change the way real estate investors are perceived. By leading with his heart and having a true intent to help people, success will inevitably follow.

How Townsend Realty Has Increased Their Conversion Rate By 25% with AgentCarrot

How Townsend Realty Group is Predictably Growing Business with Carrot The Georgia-based real estate team uses Carrot’s training and resources to gain clients online within their community. Snapshot: Tom Townsend is a real estate agent in Georgia. In 2002, he decided to pursue a career in real estate, fueled by a desire to work on his watch and spend more time with his family. He started out flipping houses. But in 2013, he pivoted to buying and selling homes, uniquely using his expertise as a Certified General Appraiser to serve his clients. Now, he’s a Keller Williams agent with a four-person team. They aim to close 53 deals this year (they’re on track!) and, for the first time in a long time, Tom feels clarity and peace of mind about where his business is headed. The growth is steady and predictable. But it wasn’t always that way. All other marketing channels are just tactics, Carrot is the big chunk in the middle that was just missing. – Tom Townsend The challenge: Marketing his business was difficult and produced unpredictable results. Before joining Carrot, Tom will be the first to admit that marketing his business was difficult and produced unpredictable results. He would cold call, send mailers, network, and do anything else that came to mind. Some of it worked. Some of it didn’t. That was the problem. Rather than planting seeds and harvesting leads, Tom hunted for his deals. And while that worked for a while, Tom realized that if he ever stopped working, his business would crumble… he hadn’t created processes to predictably generate leads and close deals. His business was successful. But it was also exhausting, unpredictable, and dependent upon him working long hours. Tom knew he had the knowledge and the skill to be one of the best real estate agents in his market, but he struggled to consistently get his message out about his business. There was a gap. He knew how to serve clients… but he didn’t know how to find them in a sustainable and scalable manner. His Keller Williams website wasn’t supporting his other marketing efforts like he needed it to — people might visit, but they rarely turned into leads. Even his paid Google Ads traffic was converting poorly. And SEO seemed like something he’d never be able to figure out. That’s when he discovered the power of Carrot: search engine optimization, predictable lead flow, consistent business growth… allowing him more time for the things that matter most in life. And he decided to give it a try. That’s exactly how he uses Carrot. The tools: Carrot features For Tom, Carrot is the central hub that combines all his marketing efforts. He’s running PPC ads to drive traffic to his site in the short term while leveraging Carrot’s easy content marketing tools and strategy to build his SEO for long-term lead generation. And since he’s driving traffic from all of his marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving Tom the clarity and comfort he needs with his marketing strategy. Here’s how Tom is using Carrot as the central hub to tie together all the marketing efforts they were once doing on their own to become the authority in their area: Trainings & ResourcesTom says he’d be lost without all the content and resources we’ve created and shared to help him build his strategy as an agent.  Automated blogs & VideoPostCarrot keeps Tom from having to outsource content marketing to become the authority in his market by making it easy to schedule and post … Continued

EP 229: Tired of Tire Kickers? Get This Agent’s Step-by-Step Strategy for Consistent, High Quality Leads w/ Tom Townsend

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Tom Townsend is a seasoned real estate agent w/ Keller Williams, who was burnt out on cold calling and struggling to compete with the big guys when it came to SEO. By shifting his strategy, and maxing out his Carrot site, he is completely confident about the next 12 months. Today, we’re looking at what messaging is working best, how Tom is using his Carrot site to convert more leads, and we will even make some tweaks to his site right here on the podcast to make his site perform even better.

5 Signs You’re Likely To Fail As A Real Estate Investor And Entrepreneur

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Let me start with a hard question: “Are you a real real estate investor or a fake?” Wait. Don’t answer that. The truth is… time will tell. Unfortunately, time — as it relates to real estate investing — is pretty harsh. Most real estate investors get chewed up and spit out before they even know what hit ‘em. Upwards of 87% according to some estimates. But it’s not just real estate wholesalers and flippers. It’s been published that 96% of businesses go out of business within the first 10 years, and over half fold up their tent by the end of the first year. But that number is even high for real estate wholesalers and flippers… … because of the low barrier of entry to get into business. It requires hardly any capital to get rolling… and you can read a book today, register a business tomorrow, and be a “flipper” or “wholesaler” by the end of the week… which is AWESOME. Still, it also makes it easy for many people who haven’t fully adopted the mindset and skill-set needed to be successful in running a business. So, wouldn’t it be nice if you could diagnose your real estate investor’s “realness” — your likelihood of success — before getting clobbered? Wouldn’t it be nice if someone told you the brutal truth about exactly why many real estate investors fail? Well, “nice” might not be the best word. After all, the brutal truth is rarely “nice.” But, profitable, career-saving, and life-changing? Absolutely! In my 10 years working with real estate investors, I’ve seen thousands of real estate investors come and go. And the deepest irony — the cold, hard, brutal truth — is that it all comes down to five things those who fail tend to ignore (and those who succeed master).  The good news is you can overcome these common killers by having your eyes wide open to them and digging into the concrete solutions and resources I’ve included throughout. 1. You’re Following Emotion vs. Knowing Your Numbers Before we dive in, you NEED this tool… Carrot ROI Calculator. Investors who fail tend to open up their wallets based on emotional decisions vs. actually nailing their numbers and trusting the numbers. When emotion takes over you tend to stop investing in marketing before it has a chance to succeed… you tend to make offers based on your “gut” vs. a tried and true formula… and you tend to bounce around from one thing to another in search of that magic bullet like a pinball machine. One way people constantly get caught up in the emotions vs. the numbers is in how much money you invest in your business. How much money do you invest in a marketing strategy? How much money do you invest in a property? How much money do you invest in your education? As soon as emotion creeps into the equation and a mathematical formula stops being used… you’re on the fast track to losing your butt (and not knowing why). As a real-world example, let’s say two people are doing PPC marketing.  Investor #1: Likely To Fail… Investor #1 started with their budget rather than knowing the numbers. They have set aside $2,000 for PPC marketing for motivated house sellers. Plenty to turn a profit, right? They start their PPC campaign and quickly find out that the first few weeks of a PPC campaign are all about honing the campaign and tweaking it… so they end up spending $800 in the first 3 weeks. They have 7 leads to show for it, which they’re working on… but no deals yet. By … Continued

Real Estate Agent Websites

One central hub for all your marketing efforts Marketing shouldn’t be left to trial and error, or require you to constantly spin your wheels. Carrot brings all your marketing together in one place so you can see what’s working and what’s not, while giving you the tools and resources you need to build an evergreen marketing strategy that helps leads find you — not the other way around. Learn how Carrot helps you maximize your marketing → Carrot + IDX Stop losing your potential buyers to sites like Zillow by adding MLS listings directly to your Carrot site. Give your prospects the viewing experience they want, so they spend more time browsing and less time bouncing. Native MLS search directly on your site View MLS properties on your domain Custom IDX feeds to serve all your niches It’s time to break free of your broker-provided site. How hard is your brokerage-provided site working for you? It may be free, but is it helping you stand out in your market and build online authority to generate consistent — and qualified — leads? Your broker-provided site: Looks the same as every other agent in the brokerage Only shows your listings Provides one site with one page to show all your listings Outranks your competition organic search results Tested and optimized to convert traffic into leads Supports content marketing to build online authority Provides training and support to help you dial in your online marketing strategy Backed by a team dedicated to your site’s performance VS. Your Carrot site: Built to rank in organic Google search results Optimized for all devices — desktop, mobile, and tablet Uses industry-leading best practices to convert more leads Loads fast so visitors can navigate the site quickly Builds online authority with easy, automated blogs Supports unlimited location and landing pages so you can stand out from the competition in any niche Provides training and support from our team of product and real estate experts Want to talk to someone from our Sales team? Click here! Hear what other agents have to say. Check out our handy resources for Agents. Guide 20+ Lead Generation Tools for Real Estate Agents [Your Guide for 2020] Guide 7 Things Your Real Estate Agent Website Builder Must Have to Generate Leads Success Story This Agent Doubled Her Closings + Increased Website Traffic By 227% × Market Scout is not yet available for . …But we can still help you generate leads! Try our free demo today to see how Carrot can help your site rank #1 on Google. Close

Real Estate Copywriting: Generate More Leads By Starting With Your Audience

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Tips from the world’s top copywriters that’ll make your real estate copywriting stand out from the masses. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Hordes of people left and right are now bumping shoulders among you and trying to get to the same sellers — all screaming at the top of their lungs: “I can buy your house fast for cash!!!” With more options for sellers and more investors on the scene, our efforts are becoming harder. So, what do we do in this populated market where our prospects are well aware of our message? The answer is right in your market. There’s a plethora of advice on how to stand out from the masses. But in this article, I look to the copywriting giants for help. So, the following advice is taken straight from the methods and teachings of great and famous copywriters like Gary Halbert, Dan Kennedy, Gary Bencivenga, John Caples, David Ogilvy, and Robert Collier… names that have had a huge impact on today’s marketing methods and even Carrot’s own content. But first… The problem with REI marketing If you Google “direct mail real estate investors,” you’ll get a host of articles and forum advice on how to get started with direct mail (DM). But who in their right mind would read through every one of those Bigger Pocket’s articles and forum topics? I did! When I first wandered into direct mail (before I was aware of copywriting and direct response), I implemented all the advice I gathered from the forums. I even used a famous coach’s DM method exactly as he recommended. The results? After tens of thousands of dollars spent and hundreds of calls, I got ZERO deals out of it, maybe two motivated sellers. And yes, I did follow up relentlessly and yes, I did send mail for seven months. But I wasn’t alone in this. I asked many investors in my area, and I quickly learned that the volume of deals required to obtain consistent results in my area is massive, and very few are successful. What was the problem? Fast forward to today, now being a young-schooled copywriter, following the masters of the past, and putting my knowledge to the test with Carrot as a professional copywriter, I realized an important thing… the advice given by coaches/gurus and forums in Biggerpockets is completely contrary to the advice of copywriting and direct mail masters; guys like Dan Kennedy, Eugene Schwartz, Bob Bly, and Robert Collier who all devoted their lives to “sales on paper” and squeezing as much money out of every marketing dollar. Here’s the difference I found: The World’s Top Copywriters say: Real Estate investors say: Here’s the good thing about direct mail in real estate investing: you can generate $20,000 with one deal. So, a .02% response doesn’t really matter if you have the budget for massive volume while still generating a decent ROI. Here’s the bad thing about DM in real estate investing: A .02% response can get you broke fast in a crowded market where the customer is well aware of your service. If you’re advertising in a crowded market and you’re doing what everyone else is doing… then your prospects are getting the same message from multiple people. At this point… your success is determined SOLELY by luck. Let’s do better. Let’s rise above the masses by learning from the pros who devote their entire lives to what we’re talking about. Here are 5 things you can do to improve your marketing message by just looking at your audience. Table of Content Compelling Real Estate … Continued

Google Ads Housing Policy Update – Here’s What You Need to Know

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For more information about the policy and how to acknowledge the changes in your account, you can refer to the upcoming policy for housing on the Personalized ads page or on the Google FAQ page. What This Means for Real Estate Agents and Investors Advertisers will need to update their campaigns before this policy goes into effect to ensure they aren’t negatively impacted. It will be determined how this policy affects accounts, but early indications are: Some of the restrictions advertisers can use for excluding certain audiences based on age or income might also be affected. If you’re currently excluding specific income levels or ages, be aware that you might need to remove those restrictions in October. Some of those accounts are already seeing warnings. What Should I Do Now? For now, there isn’t anything to change unless you want to get ahead of the game. You can accept the policy and make the necessary changes to your targeting and/or demographics. You’ll see a message in your account like this: Changes to Consider Making Now Zip Code Targeting/Excluding If you’re currently using a zip code based targeting strategy, now might be the time to get a headstart. Removing your zip codes and moving into a town, city, or county strategy. Here’s What We Recommend: As you make this move, think about taking advantage of the county or city-specific landing pages, as well as adjusting ad copy to match the new locations. Age Exclusions Accounts using age exclusions will also be affected. From what we know, this won’t be an option if you’re currently excluding such age groups as 18 to 24 or 25 to 34. Here’s What We Recommend: We might find something different come October, but for now, there might be an opportunity to add more negative keywords, update ad copy, and utilize ad extensions to make it clear who your audience is. Income Exclusions There’s also a potential that Google won’t allow for income exclusions. Some accounts have excluded such income levels as “Top 10%” due to the level of houses. Here’s What We Recommend: Again, you can focus more on the ad copy and utilizing your ad extensions to communicate the type of homes better you’re either willing to buy or sell. If you’re an investor with motivated seller campaigns, you can also take advantage of better images and niched copy on your real estate landing pages. Moving Forward We’ll continue to monitor these new policies and send updates as they become available. For now, it’s essential to be aware of these changes. This at least gives you an idea of what changes will be coming and how your mindset might have to shift come October. We won’t see the full impact until the new policy is implemented, but we can start adjusting both the ads and the website to further speak to the audience.