How Townsend Realty Group is Predictably Growing Business with Carrot The Georgia-based real estate team uses Carrot’s training and resources to gain clients online within their community. Snapshot: Tom Townsend is a real estate agent in Georgia. In 2002, he decided to pursue a career in real estate, fueled by a desire to work on his watch and spend more time with his family. He started out flipping houses. But in 2013, he pivoted to buying and selling homes, uniquely using his expertise as a Certified General Appraiser to serve his clients. Now, he’s a Keller Williams agent with a four-person team. They aim to close 53 deals this year (they’re on track!) and, for the first time in a long time, Tom feels clarity and peace of mind about where his business is headed. The growth is steady and predictable. But it wasn’t always that way. All other marketing channels are just tactics, Carrot is the big chunk in the middle that was just missing. – Tom Townsend The challenge: Marketing his business was difficult and produced unpredictable results. Before joining Carrot, Tom will be the first to admit that marketing his business was difficult and produced unpredictable results. He would cold call, send mailers, network, and do anything else that came to mind. Some of it worked. Some of it didn’t. That was the problem. Rather than planting seeds and harvesting leads, Tom hunted for his deals. And while that worked for a while, Tom realized that if he ever stopped working, his business would crumble… he hadn’t created processes to predictably generate leads and close deals. His business was successful. But it was also exhausting, unpredictable, and dependent upon him working long hours. Tom knew he had the knowledge and the skill to be one of the best real estate agents in his market, but he struggled to consistently get his message out about his business. There was a gap. He knew how to serve clients… but he didn’t know how to find them in a sustainable and scalable manner. His Keller Williams website wasn’t supporting his other marketing efforts like he needed it to — people might visit, but they rarely turned into leads. Even his paid Google Ads traffic was converting poorly. And SEO seemed like something he’d never be able to figure out. That’s when he discovered the power of Carrot: search engine optimization, predictable lead flow, consistent business growth… allowing him more time for the things that matter most in life. And he decided to give it a try. That’s exactly how he uses Carrot. The tools: Carrot features For Tom, Carrot is the central hub that combines all his marketing efforts. He’s running PPC ads to drive traffic to his site in the short term while leveraging Carrot’s easy content marketing tools and strategy to build his SEO for long-term lead generation. And since he’s driving traffic from all of his marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving Tom the clarity and comfort he needs with his marketing strategy. Here’s how Tom is using Carrot as the central hub to tie together all the marketing efforts they were once doing on their own to become the authority in their area: Trainings & ResourcesTom says he’d be lost without all the content and resources we’ve created and shared to help him build his strategy as an agent. Automated blogs & VideoPostCarrot keeps Tom from having to outsource content marketing to become the authority in his market by making it easy to schedule and post … Continued
