Search Results for follow up

A real estate marketing funnel is the system that guides visitors through your website or to your landing page. It turns visitors into leads, helps you nurture them into legitimate prospects, and eventually turns them into clients. This real estate marketing funnel post covers the basics of how to set up a marketing funnel, but the post you’re currently reading is for the advanced agent or investor who already has a business that’s growing. If you’re already generating consistent leads, closing consistent deals, how do you add that lever in your marketing, and take it up the next level? Because that’s where it gets exciting. You start to add magnitudes of results to your business by making some simple switches in your marketing. And the reason I’m saying this is because in a competitive market, like the time I’m recording this video right now, your sellers, your buyers, they have lots of options. So, if anyone is kidding themselves to think that you are the only option for your prospect net market, it’s not true. Advanced Real Estate Marketing Funnel How A House Seller Decides… The 5 stage process that all house sellers ponder as they sell their house. Does your marketing meet them at each stage and advance them to the next step… or does it leave them hanging? How do you make sure that you’re delivering the message that’s going to crack through all that marketing clutter out there? That delivers that message. It’s going to crack through that prospect so that they choose you versus the dozens of other competitors that you’re working around. How do you do that? Well, it’s by tapping into what’s already going on in your prospect’s brain. “Evergreen” Marketing One of the biggest real estate marketing resources that we oftentimes don’t use is the conversations that are going on in your prospect’s brain before they ever reach to you. This is “Evergreen” marketing approach helps control the conversation. The first thing I’d really encourage you to do is get to learn your prospect inside and out. Better than they know themselves. How do you do this? When you’re on the phone with your sellers or your buyers, ask them questions. “Hey, how did you get to my website? Where did you find out about me? Man, so why did you give me a call versus all those other direct mail … those postcards on there? What was it about me that stood out?” After you close those deals, ask them those questions and get those testimonials. But ask them the questions, not just so you get the testimonials, so you can get the data and information on how your prospects think, and I’m going to show you how to use it in your marketing. Here Are A Few Examples Of Brands Or Companies When I Google Their Name… Show Them You’re the Best Solution So, once again, you close the deal. “Hey, awesome. So, how did you find out about us? What was it about us versus the other agents or investors you were working with that kind of tipped you over the edge to have you work with us?” They’re going to say specific things, and those specific things are giving you a direct line into their brain and the way that they think. And now we can start to use those words, use those conversations, to connect with them better, to show them how you are the best solution. To make sure you’re crafting your marketing, so you’re the clear best solution. Not just the one that offered them the … Continued

Tips from the world’s top copywriters that’ll make your real estate copywriting stand out from the masses. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Hordes of people left and right are now bumping shoulders among you and trying to get to the same sellers — all screaming at the top of their lungs: “I can buy your house fast for cash!!!” With more options for sellers and more investors on the scene, our efforts are becoming harder. So, what do we do in this populated market where our prospects are well aware of our message? The answer is right in your market. There’s a plethora of advice on how to stand out from the masses. But in this article, I look to the copywriting giants for help. So, the following advice is taken straight from the methods and teachings of great and famous copywriters like Gary Halbert, Dan Kennedy, Gary Bencivenga, John Caples, David Ogilvy, and Robert Collier… names that have had a huge impact on today’s marketing methods and even Carrot’s own content. But first… The problem with REI marketing If you Google “direct mail real estate investors,” you’ll get a host of articles and forum advice on how to get started with direct mail (DM). But who in their right mind would read through every one of those Bigger Pocket’s articles and forum topics? I did! When I first wandered into direct mail (before I was aware of copywriting and direct response), I implemented all the advice I gathered from the forums. I even used a famous coach’s DM method exactly as he recommended. The results? After tens of thousands of dollars spent and hundreds of calls, I got ZERO deals out of it, maybe two motivated sellers. And yes, I did follow up relentlessly and yes, I did send mail for seven months. But I wasn’t alone in this. I asked many investors in my area, and I quickly learned that the volume of deals required to obtain consistent results in my area is massive, and very few are successful. What was the problem? Fast forward to today, now being a young-schooled copywriter, following the masters of the past, and putting my knowledge to the test with Carrot as a professional copywriter, I realized an important thing… the advice given by coaches/gurus and forums in Biggerpockets is completely contrary to the advice of copywriting and direct mail masters; guys like Dan Kennedy, Eugene Schwartz, Bob Bly, and Robert Collier who all devoted their lives to “sales on paper” and squeezing as much money out of every marketing dollar. Here’s the difference I found: The World’s Top Copywriters say: Real Estate investors say: Here’s the good thing about direct mail in real estate investing: you can generate $20,000 with one deal. So, a .02% response doesn’t really matter if you have the budget for massive volume while still generating a decent ROI. Here’s the bad thing about DM in real estate investing: A .02% response can get you broke fast in a crowded market where the customer is well aware of your service. If you’re advertising in a crowded market and you’re doing what everyone else is doing… then your prospects are getting the same message from multiple people. At this point… your success is determined SOLELY by luck. Let’s do better. Let’s rise above the masses by learning from the pros who devote their entire lives to what we’re talking about. Here are 5 things you can do to improve your marketing message by just looking at your audience. Table of Content Compelling Real Estate … Continued