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How To Find High-Intent Real Estate Keywords and Dominate Your Market’s SEO Rankings

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Imagine this: a potential seller in your market frantically searches online for an investor who specializes in buying properties quickly. Suddenly, your website pops up at the top of the search results, showcasing your expertise in navigating the local market for these unique properties. This, my friends, is the magic of high-intent real estate keywords working their SEO wonders. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now For real estate investors and agents like you, specializing in niche markets and ranking high in generic searches might not be enough. That’s where high-intent keywords come in – laser-focusing your online presence to attract motivated sellers and buyers actively seeking your specific services. In this guide, we’ll equip you, the savvy real estate investor or agent, with the knowledge to unlock the power of high-intent keywords. By the end, you’ll be well on your way to dominating your local market’s SEO rankings, attracting a steady stream of qualified leads, and ultimately closing more deals. Why High-Intent Keywords Are Your Secret Weapon in Real Estate SEO Not all keywords are created equal. In the competitive world of real estate SEO, high-intent keywords are the golden ticket to attracting qualified leads and boosting your ROI. But what exactly are they, and why should you care? High-intent keywords are search terms used by people who are closer to making a decision. These keywords go beyond basic informational queries and signal a strong intent to take action. Imagine the difference between someone searching for “what is a condo?” (informational) and “sell my condo fast in [Location]” (high-intent). The latter searcher is a motivated seller actively looking for an agent in your area – your ideal client! By strategically incorporating high-intent keywords into your SEO strategy, you unlock a treasure trove of benefits: In a nutshell, high-intent keywords are the bridge between potential clients and your expertise. They ensure you’re connecting with the right people at the right time, ultimately leading to a thriving real estate business. Uncovering High-Intent Real Estate Keywords: Your SEO Treasure Map The path to dominating your local market’s SEO rankings starts with uncovering the golden nuggets of real estate – high-intent keywords. But these gems won’t be found by chance. Let’s delve into the treasure chest of research strategies to identify the keywords that will attract a flood of motivated sellers and buyers to your doorstep. 1. Keyword Research Tools: Your Powerful Pickaxes Just like Carrot farms wouldn’t head to the fields empty-handed, you shouldn’t embark on your keyword research journey without the right tools. Here are some popular options to consider: 2. Understanding User Intent: Decoding the Search Motive Not all searches are created equal. Some users are just browsing for information (informational intent), while others are ready to take action (transactional intent). The key to identifying high-intent keywords lies in understanding user intent. Here’s a breakdown: 3. Local Keyword Targeting: Think Geographically In the world of real estate, location is everything. For local SEO dominance, incorporating location-specific keywords into your strategy is crucial. Here’s how: 4. Competitor Analysis: Spy on the Competition (Ethically!) There’s no shame in learning from the best (or, in this case, the most successful). Analyzing your competitors’ keyword usage can reveal valuable insights and uncover gaps in your own strategy. Here’s what to watch for: 5. Long-Tail Keywords: Cast a Targeted Net Don’t underestimate the power of long-tail keywords! These highly specific phrases, like “ + first-time homebuyer guide with realtor contact,” attract targeted leads with a clear intent to buy (or sell) a specific property type. While individual search volume … Continued

33 Real Estate Statistics that’ll Change your 2019 Strategy

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Wonder what 2019 is going to look like for the real estate market? Or, even more importantly, how you and your real estate business should prepare for the future? Of course, you are. Because you’re an entrepreneur and you want to grow a consistent and predictable source of income. Fortunately, this year looks good overall, with an expected 1% increase in sales, a 3.1% increase in median home price. It will likely be a softer, less intensely thriving market than 2018 or 2017, but a healthy one nonetheless. But that optimism won’t keep the market from changing. In the words of real estate Yoda, “Change, the real estate market will so change with it, you must” (Disclaimer: I made that up). Yoda aside, I dug around and found some relevant real estate stats for your 2019 marketing strategy. Here’s what I learned and some main takeaways for each set of stats. 33 Real Estate Statistics that’ll Change your 2019 Strategy General Real Estate Statistics In 2018, 5.5 million existing homes were sold in the U.S. (Source) In 2017, 612,000 newly built homes were sold in the U.S. (Source) There are approximately two million active real estate licenses in the U.S. (Source) Redfin’s Housing Demand Index went from 124 in May of 2018 to 131 in September of 2019 (Source) By 2020, the real estate industry will account for 22% of commercial drone use. House listings that have aerial photographs sell 68% faster than properties with standard images. (Source) There are almost 44 million renter-occupied houses and 75 million owner-occupied houses in the U.S. (Source) From 2016 to 2017, apartment construction climbed by 21%, putting apartment supply at a 20-year high. (Source) The U.S. economy grew by 2.6% in 2018. (Source) House ownership is falling and renting is on the rise, with a 2.3% increase in U.S. renters in 2016. (Source) Zillow’s Zestimate feature is typically erroneous by $14,000. (Source) On real estate websites, the “About Us” page is the third most-viewed page. (Source) Home prices rose by 4.8% in Q3 of 2018 (Source) Interest rates increased to 2.27% in 2018 (Source) The number of online real estate leads is increasing (up 65% from 2016 to 2017), but the conversion rate is taking a dip (down 10% from 2016 to 2017). (Source) Main Takeaways Consider getting into the rental market — As demand for rentals increases, consider getting in front of this trend, buying and holding rentals as a passive income stream. Start using drones for house photography â€” If you want to sell houses faster (which you do), then you might want to consider investing in a drone to take aerial photographs. These house listing images don’t just look pretty — they make the property sell about 68% faster. Buy and rent out apartments â€” The market loves apartments right now. Consider getting some of your own and using them for passive income. Give your “About Us” page a little more love â€” While this page is the third-most important page on your website, it’s also probably the most neglected. Stop neglecting it. Set it up to build trust with website visitors so you’re not losing leads to a shoddy “About Us” page. House Buyer Real Estate Statistics In 2018, first-time homebuyers made up 34% of all homebuyers. (Source) 65% of homebuyers 37 years and younger were first-time homebuyers in 2018. (Source) In 2017, Millennials accounted for 33% of homebuyers. (Source) In 2017, 56% of homebuyers 36 years old and younger found their homes on the internet and 50% of buyers between the age of 37 and 51 found their homes online. Older buyers over the age of 51 years old were the only group that sought out an agent first. … Continued

On-Page SEO for Real Estate: 16 Steps for Optimized Websites

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The real estate market thrives on movement, and in today’s digital age, that movement starts with a click. Gone are the days of relying solely on yard signs and classified ads. For real estate professionals in 2024, a strong online presence is no longer a luxury; it’s a necessity. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Here’s the reality: over 93% of homebuyers utilize online resources while searching for a perfect property. But the online world isn’t just for buyers. Motivated sellers, eager to sell fast and streamline the process, are also turning to the web in ever-increasing numbers. This digital landscape presents a golden opportunity for real estate investors and agents: a platform to connect with motivated sellers looking for a trustworthy investor and eager homebuyers ready to move with the right agent. However, with countless real estate investors and agents for online attention, simply having a website isn’t enough. To truly stand out and capture valuable leads, you need a strategic approach to search engine optimization (SEO). This blog post dives into the 16 best practices for on-page SEO specifically tailored for the real estate market in 2024. By implementing these actionable strategies, you can ensure your website surfaces at the top of search results, attracting potential buyers and motivated sellers, ultimately propelling your real estate business forward in the ever-evolving digital landscape. You know how powerful SEO can be for your real estate business. With over 15 million users on our Carrot member’s websites and over 45,000 leads per month right now (as of the update of this post), there is a huge hunk from SEO. Table of Contents On-page SEO for Real Estate: 16 Steps for Optimized Websites Understanding the Importance of On-Page SEO for Real Estate Imagine a beautifully staged property with a “For Sale” sign hidden behind a giant, opaque billboard. That’s essentially what a real estate website without strong on-page SEO is like. Potential buyers and sellers can’t see it, can’t find it, and can’t connect with the valuable resource you offer. On-page SEO is the art and science of optimizing the elements within your website to improve its ranking in search engine results. In the competitive world of real estate, ranking higher means more visibility. More visibility translates into more qualified leads, client conversions, and a thriving real estate business. Here’s a breakdown of the magic on-page SEO works for real estate professionals: By investing in on-page SEO, you’re essentially investing in the foundation of your online presence. It’s the key to unlocking the full potential of your website, transforming it from a hidden gem to a lead-generating powerhouse in the ever-competitive world of real estate. Keyword Research: Unlocking the Language of Your Audience in Real Estate In the dynamic world of SEO, understanding user intent is the Rosetta Stone to crafting a website that resonates with your target audience. This is especially true in the real estate market, where homebuyers and motivated sellers navigate the online landscape with distinct goals. Moving Beyond Search Volume: Traditionally, SEO focused on keyword volume – finding the most commonly searched terms. However, modern SEO delves deeper, prioritizing keywords that reflect user intent. This means understanding the “why” behind user searches and what potential buyers and sellers are truly looking for when they type their queries into search engines. Homebuyer Focus: A Journey of Discovery For homebuyers, the search journey often involves a mix of informational and transactional keywords: By targeting both informational and transactional keywords, your website caters to buyers throughout their search journey, establishing you as a valuable resource … Continued

How This Real Estate Investor Went From Almost Canceling His Carrot Site to Clearing $50k Per Month

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“I’m not getting any leads through my Carrot website. I’m just going to cancel it.” That’s what Troy told himself one day as he drove to work. He almost did it, too. Thankfully, he gave it another shot. And he couldn’t be happier… Watch Troy’s Case Study Meet Troy Troy is a real estate investor out of Milwaukee. He’s no rookie – with over ten years of experience and plenty of closed deals, it’s clear that he knows his stuff. Troy had a good thing going. He was spending his time buying and selling income properties to other investors and making a healthy profit. One day, Troy decided to take things to the next level. He found out about Carrot and got his hands on one of our high-converting websites — powerful, lightweight sites that are made to dominate Google rankings and convert visitors into leads. (Image Source) They’re made just for real estate investors like Troy, so once he set up his own site, he was hoping to get a lot of new leads… But leads started drying up… Some time passed, and he didn’t do much with the site beyond a bit of customization. He wasn’t actively trying to drive traffic to it with PPC or SEO, so it really just sat there. That wasn’t a big deal until the market started shifting and Troy found that leads were getting harder and harder to come by. The other lead sources he used had all but dried up, and his Carrot website didn’t seem to be doing much for him. “Sources that were giving me enough leads and deals these last years just weren’t enough to keep me busy. A lot of those have dried up… I had to find something else.” That’s when he decided he could save some money every month If he got rid of his Carrot site. After all, what good is a high-converting website if no one ever sees it? It doesn’t matter how optimized it is if it’s just sitting there collecting dust. So he started researching how to cancel his Carrot subscription. But then he thought, Quitting is the easy way out… maybe one more shot. And he decided that he wasn’t ready to quit just yet. He realized that he hadn’t been doing as much as he could to drive traffic to the website, so he wanted to give it another go. “I knew if I took the DIY route it wouldn’t have gotten done the way it needs to get done… so, I hired out and the leads that came in were more than enough to pay for it. So, it’s totally worth it — and it happened faster than I expected.” How Troy made it work… The second time around, Troy took it a lot more seriously. He found some great AdWords marketers and hired them to help him with PPC. It was a hard cost to stomach, especially while his leads were buckling, but once the PPC started bringing in traffic, he realized how powerful his website was. “It was a bigger upfront cost, but it only takes one deal to pay for it, so it would be crazy not to give it a try.” Steady leads have been flowing in ever since. For Troy, the high cost of marketing and PPC quickly paid for itself. All it takes is closing one solid lead in a month. Troy closed four. He brought in $50,000. Better yet, he started working on SEO, and now that more organic traffic is flowing in, his PPC is cheaper than it used to … Continued

EP 144: The Mindset of Money – How the Wealthy Become Wealthy

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I don’t use money as a way to gauge my self worth, but as a tool. Trevor Mauch, CEO of Carrot I wasn’t always wealthy… I didn’t come from money, I never had an upper hand in life, and I’m not even that great at managing my own money. But thankfully I had a few people in my life who took their time to show me how to view money in a completely different way, recognize the opportunity that is available to everyone, and create abundantly, lasting wealth that brings real freedom & flexibility and allows me to make a massive impact. And today, I’m going to break it all down for you. Get ready to take notes and follow me on IG @trevor.mauch to get my wealthy “cheat sheet” and other golden nuggets from this episode. Listen to the CarrotCast Podcast: The Mindset of Money Conversation 4:13 – Whether good or bad, our worldview of money is shaped at an early age. Hear Trevor’s backstory of growing up without much money, but having parents who built their own businesses and shaped his mindset around money. 10:15 – My journey from making $16k/year to $200k in my late twenties to Carrot bringing in just under $6 Million in revenue. 13:59 – Wealthy people don’t gauge their worth by how much money they make. After $60-70k/year, income has diminishing returns. 16:19 – Wealthy people realize the opportunity to create income is abundant – Scarce vs abundance mindset. 17:24 – Breaking down misconceptions around money and happiness. If you don’t first find purpose in your work, the money will never make you happy. 19:05 – Chuck’s Texaco – How one mechanic found happiness and purpose in his work, and never wants to retire. 21:48 – Wealthy people create income from assets vs creating income from a job. 22:43 – How Trevor entered real estate at age 21, by buying his first rental property with only $600. 26:12 – Wealthy people invest and give, while others save and spend. Check out The Latte Factor! 28:51 – Wealthy buy only what they can afford in cash. Others take loans and debt on consumer goods. Create wealth-building habits that map to your goals. 30:41 – Wealthy people use credit cards the RIGHT way – to grow wealth and help manage finances. 31:55 – Wealthy people’s expenses stay well below their income threshold, instead of rising. 33:09 – Wealthy people buy back their time in the early stages, instead of buying more stuff. 35:33 – Finding Happiness in a 535 square foot apartment. 38:19 – Wealthy people focus on adding income, not cutting expenses. 39:54 – Wealthy people become wealthy by adding value to others, not by taking money. 43:20 – Working for free…People pay what your services are worth to them. Understand your immense value, have the confidence to tackle your insecurities, and start charging what you’re worth. 48:17 – “The best things I ever spent money on were experiences.” 51:05 – “You are rich right now” Money aside, what do you have in your life that makes you rich? Share with us on Instagram, what makes you #richrightnow 59:50 – Create positive, situational affirmations around flawed money mindsets. Follow Trevor on Instagram to get the True Wealth Cheat Sheet!   RESOURCES FOR YOU Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES EP 103: Forgot To Have Fun? Lost Touch With Your Passions? This 7 Minutes Can Change It All For You: CarrotCast EP 101: I Hung Out With 6 People Each Worth $300M+ This Month… 6 KEY Lessons I Learned: CarrotCast EP … Continued

What Is Real Estate SEO? Learn the Basics of Search Engine Optimization (SEO)

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What is real estate SEO? By definition, it is “creating relevant content with keyword focus to improve website visibility in the organic search results for real estate professionals. The process includes building landing pages, updating metadata, content modifications, and analyzing keywords.” Whether you’re doing apartments, looking for motivated sellers, cash buyers, private lenders, or note sellers — even if you’re a real estate agent — the whole thing is you need to understand search engine optimization and how it can change your business for the better. What is Real Estate SEO? So, what is real estate SEO? To break it down simply, by giving Google and other search engines what they want, Google will reward you with higher rankings. You see, each search engine — Google, Yahoo, Bing, etc. — has an algorithm that crawls online web pages to determine which results to show people when they search for any given keyword phrase (i.e., the words they type into the search engine). By “optimizing” your real estate web page(s) for a search engine’s algorithm (usually Google since it’s the biggest), you can rank for high-value phrases and drive passive traffic to your website. Carrot members, for instance, often rank for market-specific phrases. Here’s the best part: that algorithm determines where you and every other website ranks in Google — experts already know what factors that algorithm considers. Partly, they know because of testing and experimentation. And partly, they know because Google consistently releases updates about how their algorithm interacts with websites and online content. Note: I’ve transitioned from talking about search engines in general to talking about Google specifically. This is because Google accounts for about 93% of the search engine traffic online. It’s the heaviest-hitting player in the search engine world and the one whose algorithm you should most seriously consider when crafting your SEO strategy. Which means you can too. But it’s important to note the difference between working to please the search engines… and trying to trick them. One will get you rankings. The other will get you banned. Black Hat SEO VS. White Hat SEO Black hat SEO and white hat SEO, are basically just search engine marketing jargon for a bad way to build rankings and a good way to build rankings. Black hat is gaming the system. It’s trying to trick Google’s algorithm into giving you higher rankings. While this will sometimes work over the short run, it is likely to get your website into trouble when Google finds out what you’re doing. You can learn more about black hat SEO no-nos over here. White Hat SEO Strategy – Maintaining Your Integrity. White hat SEO strategies, on the other hand, build rankings the way that Google wants you to. That’s the way that we work at Carrot. That’s how we’re going to train you, is on white hat strategies. With white hat SEO, there’s less risk and more opportunity. As an example, if you go to Google and type up phrases like “Sell my house fast Pittsburgh,” “Sell my house fast Baltimore,” or “Sell my house fast Birmingham,” or “We buy houses Bakersfield,” or hundreds of other phrases. Or, on the cash buyer side, “Investment properties in Baltimore, Baltimore wholesale properties.” Or maybe “real estate agent in Boston.” You’ll see Carrot members popping up very high on the search rankings, leveraging their training and our search engine optimization tools, and getting more leads. For SEO search engine optimization, we’re focusing on the section in the Google search results and Bing search results, and Yahoo search results. But mainly Google. We’re focusing on the area that’s above the orange … Continued

What is Cornerstone Content (And How to Write It)

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You’ve heard the term “Cornerstone Content” or “Pillar Post” and now you’re wondering what that is. Rightfully so! More than likely, you already know that the term is connected to your website’s SEO one way or another — that somehow, a pillar post can boost your rankings. But why? How? And what exactly is cornerstone content? Let’s talk. How to Write Cornerstone Content Here’s what cornerstone content is… Cornerstone Content is a piece of long-form content that acts as the keyword foundation and starting point for the rest of your SEO strategy.  Sound a little complicated? Well, it’s really not. Think of a pillar post as the foundation (or pillars) upon which you build your SEO strategy. (Image Source) Basically, you write one really long blog post that surrounds a topic which is quite broad. “Sell my home fast”, “first-time homebuyer”, or “cheap property for sale” would all be viable keyword phrases to target. This is your cornerstone content. Make sure you target a keyword phrase which is valuable to your business, has plenty of search volume (check search volume for any keyword phrase over here), and is broad enough to expand upon with other blog posts. Once you’ve chosen a keyword phrase to target with your cornerstone content piece, type that phrase into Google. Then scroll to the bottom of the page and find the LSI (Latent Semantic Indexing) keywords. To correctly build out your SEO content strategy, you’ll want to write an extra long piece of content (pillar post) targeting the keyword phrase that you typed into Google. Then, over the next few weeks or months, you’ll want to write an article for each blog post-viable LSI keyword phrase under that targeted phrase. Finally, you’ll want to link internally between all of the content you put together. (Image Source) This works incredibly well in search engines for increasing your rankings. Why? Because Google loves content that is organized and easy for it to understand. Google loves when it can easily determine what your blog content is about and then deliver it as search results for the most appropriate keyword phrase(s). Learn more about how Google Search organizes information. And this pillar-content strategy works for any niche, no matter how big or small. You could do this for your own real estate market to increase local rankings, or you could do it at a nation-wide scale (of course, the first will produce better results since there’s less competition). Try to aim for about a 3% exact keyword phrase density (meaning that 3% of the word count for each blog post should be the exact keyword phrase that you’re targeting). Cornerstone Content Strategy Here’s a quick list to simplify your pillar content strategy. Step #1: Write a pillar post that targets a broad keyword phrase — Try to make it longer (bigger word count) than all the other posts in Google. Aim for 3% keyword density (not too much higher or lower). Also, include every LSI keyword phrase that relates to your primary keyword phrase once within the article. Step #2: Over the next few months, write one blog post for every LSI keyword phrase relating to your pillar post target keyword phrase — These articles can be a bit shorter than your pillar post article and go into more detail on their given topic. Aim for 3% keyword density for the post’s target keyword phrase. Include each LSI keyword phrase (the LSI keywords of the original pillar post, I mean) once within the article as well as the exact keyword phrase of the pillar post once within the article. Step #3: Link internally between … Continued

EP 137: How to Get Your Time and Freedom Back by Breaking Through the Ceiling of Complexity

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Listen to the CarrotCast Podcast and Subscribe Below! Don’t be so busy following other’s lives that you forget to be the author of your own. Trevor Mauch, CEO of Carrot Often times, when we feel really overwhelmed, and are just struggling to keep up, it’s probably because things are too complex. Maybe you’ve been trying to take more time off and get more freedom. Maybe you’ve tried everything, but can’t quite seem to get there. The truth is, we can’t grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness.   Listen to the CarrotCast Podcast Breaking Through the Ceiling of Complexity 02:26 – What the ceiling of complexity is and how it affects our happiness, our income, and our freedom. 03:28 – How simplification is the enemy of complexity. 05:56 – The first key to breaking through the ceiling of complexity: Process. 06:50 – Recognizing your productivity constraints and bottlenecks.   ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

Real Estate ARV | How to Find After Repair Value of a House

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Considering diving into real estate investing? You might have encountered the term real estate ARV (after-repair value). ARV, a significant measure in the real estate realm, is employed by both real estate investors and house flippers to gauge the potential future value of a property post-renovations. For seasoned investors, calculating ARV is pivotal for predicting a home’s future value, aiding in securing financing for necessary repairs. However, this method isn’t exclusive to experts—it holds tremendous value for regular homeowners seeking to enhance their property’s worth through strategic changes. Now, let’s delve into the intricacies of ARV and explore how you can leverage this valuable metric. What is ARV in Real Estate? Real Estate ARV, which stands for After Repair Value, refers to the estimated value of a property after all necessary repairs and enhancements have been carried out. This metric holds significant importance for real estate investors, particularly those engaged in property flipping. It quantifies the difference between an investment property’s current “as-is” value and the projected value it will attain once the renovation is complete. Are you curious about how fellow real estate investors determine this crucial value? Here’s a step-by-step guide on how to calculate Real Estate ARV. How to Calculate Real Estate ARV Imagine stumbling upon a distressed piece of real estate that piques your interest for a potential flip, whether you’re a wholesaler or a seasoned house flipper. Assuming the seller is sufficiently motivated and willing to part with their property, the next crucial step is to assess whether the deal holds the promise of profitability. The first order of business is to calculate the ARV of the property. It’s crucial to note, especially if you intend to fix and flip, that understanding market conditions and the expected quality of homes is paramount. This insight prevents over-repairing, ensuring that potential profits aren’t diminished. For those in the house-flipping business, ARV is indispensable. It serves as the compass guiding your investment decisions, revealing the expected selling price post-renovation. This, in turn, informs your purchase price and dictates your budget for repairs. If you’re a wholesaler, ARV carries even more weight. It is essential for the same reasons mentioned earlier and becomes an integral factor when dealing with potential investors. Most investors you aim to flip the property to will inquire about the ARV, wanting to review the comparable properties you’ve assessed for the investment. So, how do you calculate ARV? It’s simply: ARV = (Property’s Purchase Price) + (Value of Renovations) How to Find Your Max Bidding Price Now you have the ARV of the home you’re considering buying. For the sake of simplicity, let’s assume that you set the ARV of the home at $200,000 after running comps. The first thing to consider is what real estate investors call the “70% rule.” It means that house fix-and-flippers try to pay about 70% of the ARV of a home minus the repairs needed. This gives them a healthy 30% profit and ensures they can afford any unexpected repairs and still make a profit. What Investor Will Pay for Home = (ARV x .7) – Cost of Repairs Assuming that the cost of repairs for the home is $20,000, here’s what that formula looks like using our $200,000 ARV example. $120,000 = ($200,000 x .7) – $20,000 In this case, the 70% rule says the investor should pay about $120,000 for the home to make a 30% profit (about $60,000). Not every fix-and-flipper follows this guideline, but it’s a good rule of thumb to pay attention to. If you’re fixing and flipping homes, you’ll want to consider the 70% rule when … Continued