Steve Londeau has been a Carrot member since the beginning of 2015. Before he joined, he had a custom WordPress website that he had sunk lots of time and money into, with a “hideous” opt-in form — as he describes it — and an unsatisfying conversion rate. For two years, from 2013 to 2015, that website generated four leads for his business, all of which fell through and didn’t close… (not a typo) Frustrated with that slow-moving lead-gen, he switched to Carrot and saw an “immediate difference.” “I had four ‘deals’ that I got from my website pre-Carrot and none of em’ even closed. Since then… I instantly noticed a change when we went from my WordPress site to the Carrot content — it was like night and day, I started getting leads right away. And we started converting them, cause they were quality leads… and now we consistently close 6-figures just from our website every single year.” Now, business is booming. Steve does between 40 and 60 deals per year at $13,000 – $14,000 profit, paying about $2,000 for each deal. And his methods aren’t complicated: he combines direct mail, retargeting Facebook ad campaigns, Google Ads, and his high-converting Carrot site into a super-smart, dead-simple marketing strategy that every real estate investor should steal. And he’s getting into something called “wholetailing” which I hadn’t even heard of before listening to his full interview with Trevor. What are his secrets? Let’s break it down. Steve’s Top 6 REI Marketing Secrets Secret #1: A high-converting Carrot website First and foremost, Steve gives a lot of credit to his Carrot site. As someone who built a custom WordPress website and experienced sub-par performance and a staggeringly low conversion rate (just 4 leads in two years), his Carrot site was a breath of fresh air. Here’s what his Carrot website looks like. He didn’t sign up for Carrot right out of the gate, though. In fact, it took him 2 years, knowing about Carrot the entire time, to finally bite the bullet. And he’s glad he did. But what took him so long to make the leap? Well, his two concerns were the same that many people have when they’re thinking about signing up with us… Eventually, after he signed up and saw the results that his Carrot website was pulling… …he realized that: (A) Carrot was paying for itself 10 times over, consistently converting high-quality leads and driving high-quality traffic — now he pays for our Advanced Marketer plan ($150 per month) to get the Aspen template, which further differentiates his site from competitors. (B) no one has ever said that his website looks like another competitor’s website in his market, so he’s not worried about it ;-) And as Steve is fond of saying, “If it ain’t broke, don’t fix it.” Secret #2: SEO for Real Estate When Steve signed up for Carrot, he put in a lot of leg work over the first year to build his rankings and drive passive traffic to his website. He did so by posting Carrot content (provided with our Content Pro and Advanced Marketer packages) and by targeting market-specific keyword phrases on his homepage. After a few months, his website ranking soared to position #1 for some high-volume keyword phrases (such as “sell my house fast in Detroit”). This traffic spike in September a few years ago was probably associated with that boost in SEO rankings. But like a weight-lifter who gets a 6-pack abs and then gives himself permission to stop working out because he’s already made it, Steve admits that he stopped working on SEO, … Continued