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EP 230: 7 Quick Video Marketing Hacks + Free List of 19 Content Ideas for Investors w/ Josh Culler

Josh Culler is a marketing pro who leverages video to help real estate investors connect with their target market. As an expert in video content marketing, he has developed several hacks to get the job done easier and with finesse. Don’t let a fear of getting in front of the camera stop you from using video. Josh will share with you his tips to show you exactly how to get out from underneath those fears so you can best connect with your audience.

EP 229: Tired of Tire Kickers? Get This Agent’s Step-by-Step Strategy for Consistent, High Quality Leads w/ Tom Townsend

Tom Townsend is a seasoned real estate agent w/ Keller Williams, who was burnt out on cold calling and struggling to compete with the big guys when it came to SEO. By shifting his strategy, and maxing out his Carrot site, he is completely confident about the next 12 months. Today, we’re looking at what messaging is working best, how Tom is using his Carrot site to convert more leads, and we will even make some tweaks to his site right here on the podcast to make his site perform even better.

5 Signs You’re Likely To Fail As A Real Estate Investor And Entrepreneur

Let me start with a hard question: ā€œAre you a real real estate investor or a fake?ā€ Wait. Don’t answer that. The truth is… time will tell. Unfortunately, time — as it relates to real estate investing — is pretty harsh. Most real estate investors get chewed up and spit out before they even know what hit ā€˜em. Upwards of 87% according to some estimates. But it’s not just real estate wholesalers and flippers. It’s been published that 96% of businesses go out of business within the first 10 years, and over half fold up their tent by the end of the first year. But that number is even high for real estate wholesalers and flippers… … because of the low barrier of entry to get into business. It requires hardly any capital to get rolling… and you can read a book today, register a business tomorrow, and be a “flipper” or “wholesaler” by the end of the week… which is AWESOME. Still, it also makes it easy for many people who haven’t fully adopted the mindset and skill-set needed to be successful in running a business. So, wouldn’t it be nice if you could diagnose your real estate investor’s “realness” — your likelihood of success — before getting clobbered? Wouldn’t it be nice if someone told you the brutal truth about exactly why many real estate investors fail? Well, ā€œniceā€ might not be the best word. After all, the brutal truth is rarely ā€œnice.ā€ But, profitable, career-saving, and life-changing? Absolutely! In my 10 years working with real estate investors, I’ve seen thousands of real estate investors come and go. And the deepest irony — the cold, hard, brutal truth — is that it all comes down to five things those who fail tend to ignore (and those who succeed master).  The good news is you can overcome these common killers by having your eyes wide open to them and digging into the concrete solutions and resources I’ve included throughout. 1. You’re Following Emotion vs. Knowing Your Numbers Before we dive in, you NEED this tool… Carrot ROI Calculator. Investors who fail tend to open up their wallets based on emotional decisions vs. actually nailing their numbers and trusting the numbers. When emotion takes over you tend to stop investing in marketing before it has a chance to succeed… you tend to make offers based on your “gut” vs. a tried and true formula… and you tend to bounce around from one thing to another in search of that magic bullet like a pinball machine. One way people constantly get caught up in the emotions vs. the numbers is in how much money you invest in your business. How much money do you invest in a marketing strategy? How much money do you invest in a property? How much money do you invest in your education? As soon as emotion creeps into the equation and a mathematical formula stops being used… you’re on the fast track to losing your butt (and not knowing why). As a real-world example, let’s say two people are doing PPC marketing.  Investor #1: Likely To Fail… Investor #1 started with their budget rather than knowing the numbers. They have set aside $2,000 for PPC marketing for motivated house sellers. Plenty to turn a profit, right? They start their PPC campaign and quickly find out that the first few weeks of a PPC campaign are all about honing the campaign and tweaking it… so they end up spending $800 in the first 3 weeks. They have 7 leads to show for it, which they’re working on… but no deals yet. By … Continued

Privacy

Carrot LLC’s Privacy Policy First off, we hate spam and it’s just not cool. So, you’ll never get any spam email from us.  Any information we collect or receive from you is so we can deliver only what you ask for and help you reach your goals in life and real estate. Carrot, LLC (together with its officers, directors, employees, agents, subsidiaries and affiliates, ā€œCarrotā€). We collect the e-mail addresses of those who communicate with us via e-mail, aggregate information on what pages consumers access or visit, and information volunteered by the consumer (such as survey information and/or site registrations). The information we collect is used to improve the content of our Web pages and the quality of our service, and is not shared with or sold to other organizations for commercial purposes, except to provide products or services you’ve requested, when we have your permission, or under the following circumstances: INFORMATION GATHERING AND USAGE THIRD PARTY SERVICES In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. COOKIES DATA STORAGE Carrot uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run our services. AlthoughCarrot owns the code, databases, and all rights to the Carrot applications, you retain all rights to your data. DISCLOSURE CHANGES Carrot may periodically update this policy, so please review it frequently.  Changes and clarifications will take effect immediately upon their posting on the website. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Carrot service primary account holder account or by placing a prominent notice on our site. You retain the right to access, amend, correct or delete your personal information where it is inaccurate at any time. To do so, please contact support@carrot.com QUESTIONS Any questions about this Privacy Policy should be addressed to support@carrot.com or by mail at: Carrot, 950 SE Oak Street Roseburg, Oregon 97470

FAQ

Frequently Asked Questions: New Carrot Customers Considering switching to Carrot’s real estate marketing platform to attract, convert, and close more deals? Check out some of the more common questions people ask us about the Carrot website platform: CTR, SEO, “Evergreen Marketing”… What do all these words mean?You may hear some marketing terms that we use at Carrot that may seem unfamiliar to you. Here is a list of the most common terms we use to talk about our website platform and what they mean: Carrot’s Glossary of Common Terms Do I need a website address before I get started?Nope. You don’t. You can actually buy a website address (domain name) during our setup process if you don’t already have one… or you can always add a website address anytime in the future. So, don’t let that stop you. But, if you do already have your own domain names, awesome! You’re all set. Learn more about attaching a custom domain Can I move my website addresses to Carrot?If you’re moving over from another website system (yay!) just input the website addresses you want us to set up sites for, then we’ll give you the instructions you’ll need to change the settings for your domain name so they point to your brand new Carrot websites. Easy peasy. Learn more about moving to Carrot Do you search engine optimize my website for me?Carrot’s website platform is optimized for SEO performance, and our SEO tools help you increase your visibility in search engines even further. Many of our customers get ranked for popular searches in their local area rather quickly, but the biggest SEO wins our customers experience often come 6-12 months after launching their Carrot site. To achieve great long-term SEO results, you should continue your on-page SEO processes and building backlinks even after your site is set up. The best way to climb the Google rankings is to follow what we teach you for free in our Evergreen Marketing Strategy. If you’d rather outsource the ongoing SEO work, we also have “done for you” SEO services provided by trusted vendors in our Carrot Marketplace. Do you help drive traffic and leads to our websites for us?No. Your new Carrot websites will be optimized to help you get an edge in the search engines and to convert your traffic into leads… but you’ll have to do the work to actually let people know about your website. We show you how in our free trainings on Evergreen Marketing, including our Help Center, YouTube channel, and Facebook community. Plus, we have vendors we recommend who can help you with this as well. I don’t have a company logo, what can I do?Carrot sites support elegant text-based branding for your site, and the ability to easily upload an image for your logo. As your business grows and you are ready to invest in a professional logo, easily upload to your site, and we will help you make sure your website looks great with your new branding! Is there a set-up fee?We do not charge for setup unless you need some extra help! You can DIY or pay us to set it up for you. There are two levels of set up, Quickstart and Quickstart Plus. What if my company doesn’t fit the “stock” content?Great. You should just edit it then :-) You can easily edit all of your content (which we’d suggest you do, so you stand out from the crowd), or even save time rewriting your website’s content with Carrot’s AI Rewrite Tool. You’ll be able to personalize the look and feel of your website … Continued

Terms

Carrot Terms of Service (legal stuff) Last modified 5/15/2020 – Honesty. Integrity. Ethics. And Fun. That’s what we’re about… and we like to work with customers who live and work the same way. If you live life the same way, great! We’ll get along swimmingly. Please read our terms of service below so we’re all on the same page :-) Here, you can review the most current version of the Terms of Service at any time. Carrot, LLC (together with its officers, directors, employees, agents, subsidiaries, and affiliates, ā€œCarrotā€) reserves the right to update and change the Terms of Service by posting updates and changes to the Carrot website. You are advised to check the Terms of Service from time to time for any updates or changes that may impact   Your continued use of the website following the amendment confirms your consent to the amendment.  Any new features that augment or enhance the current service, including the release of new tools and resources, are subject to these terms. Violation of any of the terms may result in the termination of your account. By using the Carrot.com services (“Service”), you are agreeing to be bound by the following terms and conditions: Payment, Trials, Refunds, Upgrading and Downgrading Terms Cancelation and Termination SEO Service Terms IDX Set Up Service Terms Managed User Master Account Terms

DMCA Notice

DMCA Notice of Alleged Infringement If you believe infringing material has been posted to our website, you must notify us in writing of the following: Identify your copyrighted work. If your copyrighted material is available online, include the specific URL where it can be found or sufficient data to find it. Identify the material that you believe infringes upon your copyrighted work. Include the specific URL where it can be found or sufficient data to find it. Provide contact information so that we may contact you, including your email address, name, telephone number and physical address. Provide contact information of the poster of the alleged infringing material. Include the statement that you have a good faith belief that use of the material in the manner complained of is not authorized by you. A statement that the information in the notification is accurate, and under penalty of perjury, that you are the owner, or are authorized to act on behalf of the owner, of an exclusive right that is allegedly infringed. Include your physical or electronic signature. Send the written DCMA Notice by regular mail or email to the following: Carrot, LLC Attn: DMCA Takedown Notice 950 SE Oak StreetRoseburg, Oregon 97470 support@carrot.com You may be liable for damages (including costs and attorney fees) if you materially misrepresent that material posted on our website infringes upon your copyright. Your DCMA Notice will be sent to the person who provided the allegedly infringing material. Counter Notice If you receive a DMCA Notice, you may reply with a Counter Notice. You may be liable for damages (including costs and attorney fees) if you materially misrepresent that material was removed by mistake or misidentification. To notify us of a Counter Notice, you must notify us in writing of the following: Identify the material that has been removed and the location where the material appeared before it was removed. Include a statement under penalty of perjury that you have a good faith belief that the material was removed as a result of mistake or misidentification of the material removed. Provide contact information so that Carrot may contact you, including your email address, name, telephone number and physical address.  Include a statement that you consent to the jurisdiction of Federal District Court in the district where your address is located, or if your address is outside of the United States, in any district in which Carrot may be found, and that you will accept service of process from the person who filed the DCMA Notice. Your physical or electronic signature. Send the written Counter Notice by regular mail or email to the following: Carrot, LLC Attn: DMCA Counter Notice 950 SE Oak StreetRoseburg, Oregon 97470 support@carrot.com Your Counter Notice will be sent to the person who filed the DCMA notice.

Cash Buyer Websites

Cash Buyer Websites That Perform Having cash buyers is critical for house flippers and wholesalers. With Carrot, launch an effective cash buyer website in seconds, and put it to work in your business without the tech or marketing hassle. Beautiful Mobile Optimized Property Listings Over 51% of the tens of thousands of leads our Carrot members generate per month now come from mobile devices. So it’s important to have a well designed and high performing mobile responsive website design, now more than ever. Every page on your new Carrot websites has been designed from the ground up to not just look great on mobile and pass Google’s ā€œMobile Friendlyā€ test, but also to convert mobile visitors into leads. Even your property listings on your cash buyer websites look great on mobile so you can sell more properties and deliver a better experience for your cash buyers. Integrate With Your Favorite CRM or Autoresponder One of the best parts about Carrot’s websites are the automation built into them. With a few configuration settings you can send cash buyer leads to your preferred email campaign or CRM. An autoresponder will be sent out from your Carrot account informing the lead they are now going to be getting market exclusive deals on deeply discounted properties. From here you can send all of your leads to a service like Podio, Zoho, MailChimp, Aweber, Freedomsoft, or other CRM.