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EP 268: Negotiation Mastery #2: How to Eliminate Competition by Negotiating With Sellers as a Hybrid Agent/Investor w/ Steve Trang

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Steve Trang wasn’t born a salesman. He has spent hundreds of hours training, and through trial and error, has become one of the best in the business. Now Steve runs a brokerage, a flipping and wholesaling business, and spends the majority of his time doing what he loves – training the best of the best on sales and negotiation. Steve and his team are dominating one of the most competitive markets in the U.S.- and making it look easy. Today, we will learn not only how to quickly raise your lead to close ratio, but why it is so important to both listen and offer multiple options to your clients.

EP 358: Goal Setting on Steroids: How Rod Khleif Lost & Recovered $50,000,000 & His 3 Mindset Hacks for Success

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Rod Khlief immigrated to Denver when he was very young and was raised by a single mother. He was bullied for his wooden shoes, teased at school, and held onto all sorts of limiting beliefs. What got him through it all was his incredible mindset and desire for something more. Today you are going to learn how his way of thinking helped him recover after a $50 million dollar loss, and how getting clear on his goals has brought him true fulfillment, happiness, and success.

EP 267: Negotiation Mastery #1: How to Deliver a No-brainer Offer & Close More Sales, Faster w/ John Martinez

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Negotiation strategy and how to close more leads are important topics for all agents and investors. In part one of our negotiation series, we sat down with returning CarrotCast guest, John Martinez, to discuss how to make the right offer, what questions to ask potential sellers, and what hybrid agent/investors can do to position themselves as trustworthy and knowledgeable experts.

[Backed By Data] What is a Good Conversion Rate for Your Real Estate Investing Website?

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You’ve probably heard the phrase “conversion rate” tossed around quite a bit over the years. And that can be a great thing if you’re testing your conversion rates… but not so good if it’s inaccurate and you follow the next “guru” advice blindly without running your tests (or for Carrot members, we do this for them). Carrot is one of the leading real estate website platforms. We are confident that our members generate 60,000+ leads per month through our platform and nearly 1.7 million sessions each month because we have such an extensive data set available to us from which to conclude. So first… let’s dive into the basics of conversion rate (specifically for a real estate investor website). Then we’ll dive into why it’s important, how to do it right, and give you a few resources we use to improve our conversion rates. What Is Conversion Rate? The “conversion rate” on your website is simply the ratio between the number of people who land on your website vs. the number of people who “convert” on your website to become a lead. That could be a cash buyer lead, motivated seller, tenant, or private lender. The “conversion rate” is pretty simple to calculate. If you have 100 visitors to that page and 15 of them put in their info on that page and opt-in as a lead for you, that is a 15% conversion rate. In other words, it’s… Conversion rate percentage = (Number of people who converted on your website / Number of visitors to your website) x 100 At Carrot, we’re constantly testing our customer’s websites to see what converts visitors best. A Test In Progress On A Carrot Members Website: This is a shot from an actual test we’re running on a motivated seller website. How Do You Find Out The Conversion Rate? There are a few ways to determine your website’s conversion rate. The easiest and most accurate is using a software tool… like the one we use… VWO.com (about $49/month and easy to use). You have to get a bit of code from the software, put it on your website (really easy to do inside a Carrot account – hit up our support if you need help), and then set up the test in the software. Let the traffic come in; it’ll tell you how many people convert as a lead. It may take you a few hours your first time to set up a test, and unless you’re getting 100 visitors to your website each month, it’s probably not worth setting up a test (it would take many, many months to come up with any real info because your traffic is so low). If you’re on a budget and are not a tech person, you can count the number of leads you had in a specific period — then look up the # of visitors in that period on your analytics and divide the two. *Or, if you’re a Carrot member… and you’re getting over 500 visitors a month to your site and 15+ leads a month, we’ll do your conversion rate and optimization testing for you! Just let us know through support.  What Is A Good Conversion Rate For A Real Estate Investors Website? One of the biggest misconceptions we hear all the time (and I once thought the same thing) about conversion rates from our members… is that there is a “normal” conversion rate for a website in our industry. I wish there were. But in reality… there are so many factors that can affect how many people convert on your website into a … Continued

EP 264: 7 “Bolt-On” Income Streams from Brokerages to Bitcoin as an Agent or Investor w/ California’s Fastest-Growing Brokerage Cofounder, Oliver Graf

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Cofounder of Big Block Realty, Oliver Graf, has quickly helped to start and grow one of the top brokerages in the United States. Their “gym-membership” approach has shaken up the industry and attracted some of the area’s top agents to their team. Here’s how Oliver and his team have gotten creative to become San Diego’s top brokerage, while also generating multiple streams of income. Plus a special conversation in which Trevor and Oliver discuss his strategy for Cryptocurrency. Whether you are an agent, investor, or entrepreneur, Oliver Graf is a guy you want to know…

20 Steps To Optimize Your Real Estate Investor PPC Account

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If you’re not prepared, real estate investor PPC can eat your budget faster than Joey Chestnut eats hot dogs on the Fourth of July. You could have the best copy, the perfect landing page, and pinpoint targeting but still be stuck on the hamster wheel. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge Sustaining success with real estate investor PPC can be frustratingly complex, and without being able to prove results, you can kiss your ad budget goodbye. Before giving up hope, know that your PPC ads can ALWAYS improve. Our members generated 62.64% MORE Paid Search leads in Q2 2022 over Q2 2021, and 26.12% MORE Paid Search leads over Q1. Whether getting the highest ROAS you’ve gotten in months or stuck on a plateau, there are always ways to improve. A little secret… improvements don’t need to be Herculean efforts.  You can get better results and do less. We’re giving away the essential real estate investor PPC optimization strategies our PPC experts use to manage multiple members and increase lead volumes. Here’s more proof… 70 Google Ads leads in 30 days! 43 Google Ads leads in 30 days. And… 72 Google Ads leads in 30 days! I could keep going and going. We work smarter, not harder. We’ll also tell you when these optimizations should happen so you know exactly how to optimize your real estate investor PPC campaigns and how often. Your account is about to be the healthiest and strongest it’s ever been. What is Real Estate Investor PPC Optimization? Simply, Google PPC optimization real estate investors look at your account data and make changes to ensure optimal performance.  The digital marketing environment changes quickly. The settings and tests that upheld optimal performance last month (or even last week) might be working against optimal performance now. Here’s an example. One of your keywords may have performed well for the first month, but when you look at your data from the second month, you see that it’s now driving up your cost-per-lead (CPL). As part of your optimization regimen, you pause that keyword so your account will focus more on other keywords with lower CPLs. Your optimization time is also when you become more informed about the secondary effects that your current settings, keywords, etc., have on your account. Here’s another example. You have a keyword that’s doing amazingly well in lead volume and CPL, but when you dig into the search terms that your keyword is pulling in, you realize that they’re not relevant to motivated sellers. Suddenly all those unqualified leads that came in last week make more sense. Routine optimization is the best way to ensure you’re pushing your performance in the right direction. The Benefits Of Real Estate Investor PPC Marketing – Why Should You Do It? PPC marketing is one of the first things we do when entering a new market to generate motivated seller, rent-to-own tenant-buyer, or cash buyer leads. How to Optimize Your PPC Campaigns by Carrot Why? Because like the graphic above shows…  We know that PPC marketing can be effective for real estate investors… but you may be asking… “How hard can it be to optimize it? And why do I have to optimize stuff after I get my campaign setup?”. Well… if you’re not tweaking and refining your Google PPC campaigns to cut out the keywords that aren’t turning into leads and continually optimizing to increase your return on investment… you may as well light your money on fire because a non-optimized PPC campaign is doing just that. So let … Continued

Real Estate Video Marketing: The Ultimate Guide For Agents

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Video has completely taken over the internet. According to MechDope, there are 3.25 billion hours of video watched on YouTube each month. Video content is the most engaging and easily consumable form of content and can be very beneficial for building your credibility and brand within your market when used correctly.  × × Featured Resource: Our Free Video Marketing Playbook For Investors And Agents! Download for Free In a world with smartphones, Facebook Live, GIF-, Vine-, and Boomerang-creation tools, the territory belongs to anyone who will claim it. And that includes real estate agents. As Hubspot reports, “90% of users say that product videos are helpful in the decision process.” And real estate is all about helping people make BIG decisions. As part of your agent content strategy, we’re going to cover 12 real estate video marketing ideas that you can easily replicate, no matter where you stand in your real estate journey. The examples we provide are far from mediocre, but don’t let their quality of them discourage you. You simply need to have videos that are high-quality for the stage you are currently at. The worst thing you can do is allow perfectionism to get in the way of producing content. Rather than use the examples as a standard by which to measure yourself, use them as a guide for inspiration, allowing technique, idea, and cadence to inform your own videos. The Real Estate Agent’s Video Marketing Playbook Attract your most motivated prospects in under 20 minutes a week, no gear or tech expertise is required. Includes Free Scripts & 52 Ideas What is Real Estate Video Marketing? In real estate, video marketing is the process of creating video content for the purpose of building brand awareness, generating leads, getting listings, and helping homebuyers. Video is currently the most popular form of content on the internet — and by executing a consistent video content marketing plan, real estate agents can rise head and shoulders above their competitors. How to Create a Real Estate Video Marketing Plan Soon we’ll give you 12 ideas for creating video content (with examples). But before we get into that, let’s talk about how you can create and execute a video marketing plan that works. Follow these five steps and you’ll be on your way to building more authority in you market. Step 1. Choose Your Platform There are a lot of different video content platforms. YouTube is the most popular, but video content runs rampant on TikTok, Facebook, and Instagram. And while you might publish your videos to all of those platforms, it’s still best to focus on just one. Which platform will be your main platform? It doesn’t matter which one you choose. But once you make a decision, you’ll want to optimize your content for that platform. If you’re doing TikTok videos, make them short and sweet. If you’re doing YouTube videos, create longer-form content that is still valuable but also entertaining. Step 2. Create Your Calendar Creating videos can be time-consuming. And if you’re not careful, it can quickly become overwhelming. That’s why it’s important to have a content calendar. This will help you batch your content creation so that you’re not trying to film, edit, and publish a video daily. Your calendar doesn’t have to be fancy. A simple Google Calendar will work just fine. Make sure you stick to the calendar you create. But if you miss a day, don’t try to make up for it by filming two videos the next day. This will only lead to burnout. Set aside days for creating lots of content and then schedule that content … Continued