A Look Back At The March Google Algorithm Update – A Win For Carrot Sites!
Have you noticed any changes in your site’s search rankings since the March Google Algorithm Update? SEO experts detected significant tremors in mid-March, indicating another large-scale algorithm update by Google. The search giant confirmed the update’s completion on March 28, leaving website owners and SEO professionals to assess its impact on their online visibility. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo As with any significant core algorithm update, the details – and the effects – haven’t been immediately evident. Generally, experts have indicated that this was a broad update, targeting all types of content rather than focusing on one particular area. Additionally, it’s believed that this update wasn’t necessarily a penalty but instead a promotion or reward for great web pages. So, we dove into data from our Keyword Tracking Tool to answer the question: how did Carrot sites fare? First, a little about the data… Carrot’s Keyword Tracking tool has enabled thousands of our customers to track tens of thousands of keywords, resulting in a vast reservoir of SEO data that is one of the most comprehensive in the real estate industry. We can aggregate this data and paint a picture of what happened on our network before, during, and after these large-scale Google algorithm updates. This data lets us keep our finger on the pulse regarding what it takes to win with SEO in the real estate industry. That said, this data represents precisely that – aggregate changes. It’s important to monitor your own sites to see how algorithm updates impact the pages and search phrases you care about most. Carrot’s SEO Keyword Tracking tool – the ultimate solution to skyrocket your website’s visibility on search engines and bring more motivated leads to your doorstep! Say goodbye to the hassle of manually tracking your website’s keyword performance and hello to effortless optimization with our user-friendly platform. Our advanced keyword tracking tool monitors your website’s ranking on major search engines and provides valuable insights on how to improve your SEO strategy. With Carrot’s SEO Keyword Tracking tool, you’ll have access to real-time data and metrics that will help you: Don’t let your website get lost in the sea of competitors, start using the keyword tracking tool now! Not a Carrot member yet? Join today and start dominating search engine rankings! Overall, a positive update for Carrot sites. Less volatility. More upside. We wanted to look specifically at how Top 10 Rankings fared during and after this update finished rolling out. Of all URL/keyword combinations tracked through our Keyword Tracking Tool, a little over 40% sit in the Top 10 of Google Search Results. That’s a lot of first-page real estate being claimed by Carrot members! And overall, there were more Top 10 Rankings following this update than there were prior to it. In other words, following Google’s algorithm update, even more of that first-page real estate is being claimed by Carrot sites. % of Tracked Keywords in the Top 10 Unique URLs w/ Top 10 Rankings Pre-Update 40.27% 41.33% Post-Update 3944 4200 After finding that there was a net positive in terms of sites and keywords now sitting in the Top 10, we want to paint a picture of how much volatility occurred. Were there many rankings turnovers, or are the same sites and keywords ranking in the Top 10 now as before? Overall, this core algorithm update brought much less volatility and more upside than August’s Helpful Content Update. To determine this, we put each URL/keyword combination into one of three groups: A few things immediately stand … Continued