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EP 334: Private Money Lending Hacks: How to Get Lenders to Trust You & Fund Deals Without Banks! w/ April Crossley
How to Find Motivated Seller Leads: A Lead Genereation Guide for Real Estate Investors
Although there is no single most important trait, learning to find motivated seller leads can be one of the most critical skills in real estate investing. Finding motivated seller leads all comes down to having the right process for continuous lead generation. Key Takeaways Read on to understand what a motivated seller lead is, how to find motivated sellers (we share 11 different tactics), and learn how to negotiate these deals! Table of Contents What Separates Struggling Real Estate Investors from Successful Ones? What Are Motivated Sellers? 5 Signs That a Seller is Motivated Top 11 Ways to Find Motivated Seller Leads Online Strategies: Casting Your Net in the Digital World Traditional Strategies: Building Relationships and Hitting the Pavement Creative Strategies: Thinking Outside the Box The Difference Between Inbound & Outbound Lead Generation The Simple Motivated Seller Lead Generation Formula How to Negotiate with Motivated Sellers Negotiating with Motivated Sellers: Securing Profitable Deals A Multi-Faceted Approach to Finding Motivated Sellers Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today What Separates Struggling Real Estate Investors from Successful Ones? If there’s one thing that separates a struggling investor from most successful real estate investors, it’s their systems for generating leads. They have processes that work like clockwork day in and day out. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Top investors generate 20 or more high-quality, motivated seller leads per month. Does that sound too good to be true? It’s not. In 2003, we built our first website to generate motivated seller leads for wholesalers. Since then, we’ve refined our marketing systems, website platforms, and overall strategy for driving leads online. We’ve generated over 1,253,267 real estate-related leads in the past 5 years alone. The lead generation strategies and options we will teach you in this article have been proven. Although they can take some upfront work, once the ball is rolling, you can generate monthly leads. Ready to learn how to find motivated sellers? Let’s do this. What Are Motivated Sellers? A motivated seller is an owner who needs to get rid of their property quickly and meets at least one of the following conditions: In an ideal situation, you’d want both conditions, but one advantage of working with them is that they have reasons to sell fast. You’re there to help them solve the problem. Some common types of motivated sellers include: 5 Signs That a Seller is Motivated You know what a motivated seller lead is. But how can you spot them? Here are five signs that a seller is motivated — you can gather this information through public records, online research, and, most importantly, talking directly to the seller. Top 11 Ways to Find Motivated Seller Leads Online Strategies Traditional Strategies Creative Strategies Online Strategies: Casting Your Net in the Digital World The Internet has become invaluable for real estate investors seeking motivated sellers. Here are some powerful online strategies to consider: 1. Real Estate Listing Platforms: These platforms are a great starting point. While many listings showcase readily available properties, utilizing the platform’s filters can help you target motivated sellers: 2. Real Estate Investment Websites: We’re going to go a little deeper in this section because it’s our bread and butter. SEO, PPC, and social media. Let’s start with SEO. SEO for real estate is what we consider the secret sauce of a successful real estate investor and investing marketing strategy. Organic leads are where the majority of leads come from for our members. It’s not theory; here’s a real peek behind the … Continued
101 Real Estate Blog Post Topic Ideas to Spark Your Creativity
Are you having difficulty coming up with great real estate blog post ideas? Generating new blog post topics can be a discouraging task. We have compiled a list of 101 real estate blog ideas you can write about today. × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Key Takeaways Read on to understand why publishing blog posts on your website is important, how to do it correctly, and get real estate blog topic ideas to get you started! Table of Contents Why Blogging Matters (& How to Do it Right!) Types of Blogs Real Estate Blog Post Ideas for House Buyers Real Estate Blog Post Ideas for Rehabbers & Flippers Real Estate Blog Post Ideas for House Sellers Real Estate Blog Post Ideas for Tenant & Property Management Real Estate Blog Post Ideas for Rent-To-Own Property Real Estate Blog Post Ideas for Foreclosures Real Estate Blog Post Ideas for Real Estate Agents Real Estate Blog Post Ideas for Real Estate Investors Real Estate Blog Post Ideas for Local Market Trends & Analysis Real Estate Blog Post Ideas for Land Buying & Selling Evergreen Marketing For Real Estate Investors Is Misunderstood… Here’s How To Provide Great Value To Your Ideal Prospects Here’s How To Read People’s Minds Writers Block? Get Started With These Real Estate Blog Ideas How Consistently Should I Post Real Estate Blogs? More Tips To Create Great Real Estate Content How To Get Content Written For You The Carrot Content Marketing System Get Your First (or next) Blog Posts Up! Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Why Blogging Matters (& How to Do it Right!) As a real estate investor, your job is to gather more motivated sellers and cash buyers so you can do more deals. The more often you do that, the more deals you can do; the more you can automate that process, the easier it becomes for you (and the more you can scale without working yourself to the bone). Marketing your real estate investing business online means competing with other investors for just a few positions on the search engine results pages! And, the higher you appear in search results, the more likely people are to click on YOUR search result and end up on YOUR site. But once they’re on your site, your job isn’t over! You need to convince them to do business with you. That’s where content marketing comes in. Evergreen content is search-optimized content that is continually relevant and stays “fresh” for your target audience over a long period. Evergreen content marketing (done the right way) helps you get in front of more of your prospects online and capture the attention of the people you want to do deals with. Once those people are on your site, marketing builds credibility and authority for you and your business. Done right, evergreen content is perhaps the most significant edge you can get as an investor regarding the web. Blogging remains one of the most potent ways to connect with your audience and drive them to action. The blog ideas you choose to spend your time & resources on are important. Research shows that companies who blog with quality content get 67% more leads than those who don’t publish content. We’ve found that SEO inbound marketing close rates are 2 to 4 times higher on average than outbound selling efforts—making the right real estate blog ideas an investment that pays off big time. We’ve seen our members creating quality content from blogging and other page resources for 10+ years. We’ve learned a thing or … Continued
The Importance of Excellent Real Estate Agent Bios + 9 Examples
× × Featured Resource: Free Agent Bio Templates Download for Free Ready to learn how to write a killer real estate agent bio? You’re lucky because we are going over the steps from start to finish. A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment. Write with energy and creativity! Why Should You Perfect Your Real Estate Agent Bio? Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust. They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes. Without that – without trust – the prospect will never work with you. And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients. Your real estate agent bio is where website visitors go to decide if they will work with you. Seem like a tall order? Well, it is. But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps. Here are those steps – each with pertinent examples to illustrate my point. 5 Free Agent Bio Templates How to Write a Winning Real Estate Agent Bio with Examples Step #1: Understand your market This might upset you… But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks. The problem is that every market is different. Your market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with your market, not someone else’s. And who knows your market better than, well, you? To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer: “For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan. These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times. She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.” Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those interested in high-ticket coastal homes. So how do you write an amazing bio? Don’t be a generalist. Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods. (Image Source) … Continued
How to Find Motivated Seller Leads for Real Estate Investors in 2024
Although there is no single most important trait, finding motivated seller leads can be one of the most critical skills in real estate investing. If there’s one thing that separates a struggling investor from most successful real estate investors, they have systems for generating leads. They have processes that work like clockwork day-in and day-out. These investors usually generate 20 or more high-quality motivated seller leads per month. Does that sound too good to be true? It’s not. In 2003, we built our first website to generate motivated seller leads. Since then, we’ve refined our marketing systems, website platforms, and overall strategy on what it takes to drive leads online. We’ve brought in over 1,253,267 real estate-related leads alone in the past 5 years. The lead generation options that we will teach you in this article have been proven. Although they can take a bit of upfront work, you can generate leads every month once the ball is rolling. Ready to learn how to find motivated sellers? Let’s do this. What We’ll Cover in This Post: When You Get Motivated Leads You Need to Close Them! Get the fool-proof strategies & step-by-step scripts used by real estate investing’s top closers. What Are Motivated Sellers? A motivated seller is a property owner who needs to get rid of their property quickly and meets at least one of the following conditions: In an ideal situation, you’d want both conditions, but one advantage of working with motivated sellers is that they have reasons they need to sell fast. You’re there to help them solve it. Some common types of motivated sellers include: How to Find Motivated Seller Leads Find Your List Many investors choose to buy lists of motivated seller leads. For example, you might have the option to purchase a probate list that is pulled from courthouse records. Or a list of pre-foreclosures who are likely to sell in the coming two to three months. Although finding this information can be time-consuming, if you don’t have the time, you can use services such as DataTree and ListSource. You must confirm the accuracy of the data. Some services may have data that is no longer relevant. Drive for Dollars Driving for dollars can be a great way to generate leads. You simply drive into your targeted neighborhoods looking for distressed or vacant properties. While driving, you can create a list of properties to contact. Another option is to use Google Maps Street View and apps such DealMachine. You can drive for dollars without leaving your house. Find Motivated Seller Leads Online SEO, PPC, and social media. Let’s start with SEO. SEO for real estate is what we consider the secret sauce of a real estate investing marketing strategy. Organic leads are where the majority of leads come from for our members. It’s not theory, here’s a real peek behind the scenes… We focus not only on SEO but also on how it builds into Evergreen marketing. How Would You Like More Motivated Seller Leads (with no paid ads) Using 1 Proven, Simple Marketing Strategy? Watch this Free On-Demand Workshop. We Breakdown Exactly How Our Members Generated Over 450,000 House/Land Sellers & Buyers Last Year The definition of Evergreen marketing is: “a: retaining freshness or interest: perennial. b: universally and continually relevant: not limited in applicability to a particular event or date.” In marketing terms, it’s marketing you do once, and it works for years… not hours, days, or weeks. Content relevant for a long time serves your best prospects and gets in front of them where they’re searching online. Results grow momentum over time = … Continued
The Ultimate Guide to Google Ads for Real Estate Investors
Google Ads, when implemented strategically, is one of the most effective lead generation engines for real estate investors, consistently delivering high-quality motivated seller leads that convert to deals at impressive rates of 1 in 10 to 1 in 15. Key Takeaways By setting realistic expectations, allocating a proper testing budget, and continuously refining your strategy based on performance data, you can transform Google Ads into a predictable source of high-quality motivated seller leads that generate substantial ROI for your real estate investing business. Google Ads for Real Estate Investors: Steps for Successful Campaigns Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × See How Carrot Works How many deals are you losing to your competitor’s website? See How Carrot Works Uncertain about PPC advertising? Fear of wasted spend or limited time are common concerns. But here’s the truth: Google Ads, when implemented strategically, is a proven lead generation engine. In fact, it’s consistently ranked among the top methods for our Carrot members, translating into high closing rates (1 in 10 to 1 in 15 leads). This guide empowers you to take control and build a Google Ads campaign that can significantly impact your business, just like it did for Carrot member Brian Rockwell… and countless others… Real Estate Investor PPC Keywords Are you curious what the most profitable Motivated Seller keywords? We’re committed to your privacy. Carrot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. What is Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads for real estate investors can be a powerful way to reach your target audience, but it takes some knowledge and preparation. Check out this list for everything you need before getting started! Google Ads Basic Terms Part 1: Google Ads Fundamentals for Real Estate Investors In this section, we’ll dive into the foundational elements of Google Ads specifically for real estate investors. We’ll explore the benefits of using this platform to attract motivated sellers and high-quality leads, guide you through setting up your account, and explain how to structure your campaigns for optimal results. Why Should Real Estate Investors Use Google Ads? Traditionally, real estate investors have relied on networking, cold calling, and yard signs to find motivated sellers. However, Google Ads offers a powerful and targeted approach to reach a highly engaged audience actively searching for solutions. Here’s why Google Ads should be in your real estate investor toolkit: Setting Up Your Google Ads Account (Step-by-Step with Real Estate Investor Considerations) Creating your Google Ads account is a straightforward process. Here’s a step-by-step approach with considerations for real estate investors: Real Estate Investor Considerations: Understanding Campaign Structure & Targeting (Campaign Goals, Ad Groups, Keywords for Real Estate) Now that your account is set up, let’s explore how to structure your campaigns for success. Keywords Match Types and Research The different match types give you room when selecting your keywords. Match types tell Google whether you want to match a search query exactly or if your ad should be shown to anyone with a search query that’s somewhat related. There are three match types to choose from: Broad match “may show on searches related to your keyword, … Continued