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ChatGPT for Google Ads – 5 AI-powered Strategies for Real Estate Investors to Find Motivated Sellers

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As a real estate investor, you know that finding motivated sellers is crucial to your success. With the emergence of powerful AI tools like ChatGPT and Bard, there are now even more ways to automate your lead generation efforts and optimize your Google Ads campaigns. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge In the past, automation tools were primarily focused on bid management and targeting. However, with the latest wave of generative AI technology, you can now leverage the power of text generation to create more effective ad copy that resonates with your target audience. Using ChatGPT for Google Ads lets you set up and optimize your accounts and save time and resources while improving your campaigns’ effectiveness. With ChatGPT, you can automate tasks such as ad creation, keyword research, and even ad testing and optimization. Using the right keywords in your ad copy is important to attract motivated sellers. Some examples of keywords to target might include “sell my house fast,” “cash home buyer,” or “we buy houses.” Incorporating these keywords into your ad copy and using ChatGPT to generate compelling headlines and descriptions can increase your chances of connecting with motivated sellers and closing more deals. Overall, the emergence of AI-powered tools represents a significant opportunity for real estate investors to streamline their lead generation efforts and improve the effectiveness of their Google Ads campaigns. In this ChatGPT for Google Ads post, we’ll cover the following: ChatGPT for Google Ads for Real Estate Investors Discovering Motivated Seller Keywords with ChatGPT As a real investor, you know the importance of finding motivated seller leads. While Google’s Keyword Planner is a helpful tool, there’s an alternative that can help you discover new keywords. ChatGPT can provide suggestions when prompted with the landing page you want to target. It can be a valuable resource to help you find the right keywords for your motivated seller lead generation strategy. Here is an example: To make the keyword suggestions a bit more relevant, you can ask ChatGPT to include a particular term in each one: Using GPT for Motivated Seller Keyword Classification When using a keyword tool like ChatGPT for your Google Ads campaigns, you may end up with a long list of suggested keywords. However, having too many keywords can make creating targeted campaigns difficult, resulting in higher Quality Scores on Google. Splitting the list of keywords into smaller groups related to each other is important to solve this problem. This way, you can create more relevant campaigns that are more likely to convert. Fortunately, ChatGPT is great at grouping words by relevance. It’s so accurate that you may not even need to provide category names or examples in your prompts. I initially tried to help ChatGPT understand my desired categorization by adding a category name after the first few keywords, but this was unnecessary. Using ChatGPT to group your keywords by relevance, you can create more effective campaigns and improve your search engine rankings. The response to this prompt was of good quality despite not providing any examples for classification. How to Utilize GPT for Ad Creation To set up ad groups, I already have grouped keywords and a landing page on my site. The only thing I need now are headlines and descriptions for the responsive ads. I asked ChatGPT for assistance in writing these ads. Beware that sometimes, ChatGPT suggests ad headlines that are too long, exceeding the allowed character limits. This happens because ChatGPT doesn’t have strong mathematical abilities. Instead, it predicts … Continued

Video Marketing for Real Estate: A Step-by-Step Guide

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Videos are often seen as a way to build brand awareness and establish a presence in the industry. However, many real estate professionals are missing out on the full potential of video marketing for real estate. × × Featured Resource: Our Free Video Marketing Playbook For Investors And Agents! Download for Free This unique article will debunk the myth that real estate videos are only for branding. We’ll show you how to use videos to generate motivated seller and buyer leads using data and creative use cases you may not have considered before. So, if you’re ready to take your real estate business to the next level, keep reading to learn how to unlock the full potential of video marketing. With the right strategies and techniques, you can use video marketing to create targeted campaigns that drive conversions and help you stand out in a competitive market. So, let’s dive into how you can use video marketing to generate quality leads for your real estate business. By the time you’re done reading, you’ll know how to take advantage of one of the best forms of marketing we have at our disposal. Table of Contents [The Data] Benefits of Video Marketing For Real Estate If you aren’t convinced you need to implement video marketing into your business, here’s some data to back up how quickly this sector is growing. Carrot members drove 2,741 leads via YouTube. Carrot members generated 2,741 leads through YouTube, which is evidence that YouTube can effectively serve as a channel for lead generation. Leads from YouTube convert 2x higher than other channels. There are a ton of different ways to generate leads online. Regarding lead quality, though, it’s hard to beat the conversion rate from leads that come through video platforms like YouTube. Based on our internal data across more than 7,000 members, we’re seeing leads convert from video viewer to prospect at a rate of 8.43% — more than double the rate of other lead sources. 37% of investors and agents ARE using video in their marketing. And whether or not you consider yourself a marketer right now, a recent study from the National Association of REALTORS Research Group has shown that more than 37% of investors and agents ARE using video in their marketing. With an additional 35% responding that they intend to implement it. The remaining 28% stated that they do not want to use video in the future. 73% of homeowners are likelier to list with an agent who uses video. When it comes to selecting a realtor, homeowners and buyers take it seriously. Even if they don’t know what’s on the line by choosing the wrong one, they know this decision can be one of the biggest decisions they make in their lives. That’s why more than 73% reported that they are likelier to list with an agent who uses video in their marketing. (Source: Realtor Magazine) 403% more inquiries are driven by video listings. In the same study, NAR found that 403% more inquiries are being driven by video listings, especially 360-degree tours, than with photos only. Videos are not only a fantastic way to get extra attention on your properties but also a great way to keep them engaged with your business. 51% of homebuyers use YouTube in their searches. One of the biggest reasons you should use video in your marketing is because YouTube is the primary destination for homebuyers. After Google, YouTube is the biggest, most widely used search engine available. (Source: Animoto) 70% of homebuyers want a virtual tour of the home. With the pandemic, virtual tour … Continued

25 Best Books For Real Estate Agents to Read in 2025

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With the advent of self-publishing, there’s no shortage of books about real estate on Amazon and other platforms.  It’s not a problem of books to read… but what are the best books for real estate agents to read? That is, which books are worth your time? × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo You’re busy.  That’s why we’ve compiled the best books for real estate agents on the market here. Bookmark this post and work your way through each. We guarantee you won’t regret it! Table of Contents Best Books for Real Estate Agents: Business This first set of books are all about helping you become a better, more successful business owner. You might have been bit by the entrepreneur bug when you were young, but that instinct still needs to be nurtured if it’s going to reach its full potential. 1. Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Amazon Description: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Review: “A well-written synopsis of 11 “great” companies and some of their similar characteristics, this is a fun, quick read that is great in terms of party trivia and information… but it’s tougher to judge if you’re looking for more of a business how-to. Partially, it has aged poorly — many of the companies selected have since had meltdowns of epic proportions (for example: Fannie Mae, Circuit City), and the “how to” part of the book feels generalized and far more subjective than the methodology/selection criteria would have you believe. Still, you’ll learn quite a few fun facts about how some of these business started and/or converted to become the giants they are today.” About The Author: Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter century in rigorous research, he has authored or coauthored a series of books that have sold in total more than 10 million copies worldwide. 2. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Amazon Description: START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. Review: “The book includes stories of many different companies. Some were successful, and others were not. The successful ones were led by individuals who strongly believed in something (they had a Why), which was the business’s guiding principle. The unsuccessful companies may have started out doing well, but when they lost their focus on their Why, or if the person who had that vision left the organization, the business started to falter.” About The Author: Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. … Continued

EP 398: From Six-Figure W9 to Full Time Flipping While Making an Impact w/ Will Harvey & Dan White

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About this episode: In this episode, we cover the following: How Will & Dan used Carrot to get their first few leads & deals, including $120k profit from a Bing.com SEO lead How they’re standing out as house flippers in a competitive market (northern Virginia) A powerful, simple tool they’ve created for investors How they’re using profits from their real estate business to save & improve the lives of others. It’s Impact month at Carrot! Learn more at Carrot.com/Impact Mentioned in this Episode: The Fastest, Simplest, and Best Deal Analyzer: DealSimple Helping Haitian Angels Wholehearted Foundation

We’ve Acquired InvestorFuse. Together, We’ll Help Real Estate Investors and Hybrid Agents Close More Deals and Gain More Freedom

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We have some fun news: Carrot has acquired InvestorFuse, a powerful lead management and follow-up CRM trusted by hundreds of top real estate investors and hybrid agents nationwide. × × See How Carrot Works How many deals are you losing to your competitor’s website? See How Carrot Works We are going to cover… Watch the Official InvestorFuse Announcement We covered… Click here to watch the announcement! If you’ve heard of InvestorFuse or tried it in the past, this is the start of a new era for InvestorFuse, and we couldn’t be more excited. In 2014, we founded Carrot to do one thing better than anyone else in the world… to help real estate investors stop losing leads and deals from an under-performing website (while crafting such an amazing customer experience, it sets the standard for the entire industry). At the time, real estate investors and agents often looked at their website as a “nice to have” rather than a “critical to have.” Countless “all-in-one” tools included websites as afterthoughts. You could launch free or cheap sites through companies like Wix and the legacy website builders in the real estate space focused on giving you 30 designs to choose from rather than putting the best performing tool in your hands from the start. Since then, our single focus has been on performance. Helping our members launch and scale the fastest loading, best ranking, and highest converting websites for motivated sellers, cash buyers, tenants, and more. We’ve helped our members generate more inbound online motivated seller leads than any other single platform in the world. But, over the years, we’ve had countless Carrot members ask us, “When is Carrot building a CRM? I’d love for all of my tools to be in one spot”. It’s crazy tempting to build more new shiny objects, but what has contributed to our success has been that singular focus on going deep for our members rather than wide. Converting more leads into deals in a competitive market In early 2020, as we mapped out our 3-year vision, the topic of lead follow-up and management kept popping up in conversations. As markets became even more competitive, I’d be on phone calls with top investors and agents from around the nation, and a common theme kept coming up. “I’m getting lots of leads, but my close ratio has decreased slightly.” It didn’t matter how motivated the leads they were getting through their Carrot sites were if they weren’t managing those leads “post opt-in” very well. I’d find leaky bucket after leaky bucket in our member’s follow-up practices and countless lost deals from disorganized lead management systems. The more we peeled back the onion of the shifting market, the more it became critical for investors and agents to get leads and finally focus on tightening their systems to stop the leaky bucket of lost deals and revenue. One lost deal from bad follow-up or clunky lead management can cost you $10k, $20k, $50k, or more. Not to mention your lost time working with systems not created from the ground up with investors and agents in mind. Our decision to buy InvestorFuse Going into 2021, we debated whether to “build or buy” our members’ a lead management/follow-up function. After digging deep into our vision and mission, we became convinced that we were only getting started building the best online marketing tool for those looking to attract the most motivated real estate leads online. And taking away from the resources required for those efforts would be harmful in the long run for our members. So we set out to find a software company that aligned with our values, had … Continued

14 Creative Real Estate Financing Strategies to Fund Your Next Deal

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With inflation soaring at levels not seen in decades, people are looking for ways to invest in assets that protect against inflation. Assets such as real estate. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo But real estate investing can be expensive. Rental properties can cost hundreds of thousands. Of course, you can take out an investment property loan, but you still need the 15-30% down payment. You’re probably searching for creative real estate financing ideas if you cannot fund the project. This guide will explain creative real estate financing and how you can do more deals by using many different methods to invest in real estate.  What is creative real estate financing? Creative real estate financing is any type that falls outside traditional methods like banks, credit unions, and online lenders.  Typically, when people think of creative financing, they think of seller financing, private money lending, or lease options. But there are many other types of creative financing as well.   The key is to think outside the box and be willing to try new things. By doing so, you’ll have access to more opportunities and will be able to do more deals. 14 Creative Real Estate Financing Strategies The following creative financing options are a great place to start: To give you real-life creative financing strategies that real estate investors use to do more deals, we spoke with Pace Morby, the king of “sub to” deals and creative financing.  He said, “You can double or triple your deal flow without increasing your lead flow by being more creative.” Also: “I never once ran into a deal I couldn’t structure to be a win-win for myself and the seller by utilizing creative finance.” Below, we’ve compiled many of the strategies he shared with us and some tactics other investors use.  Here they are! 1. Subject-To Financing Subject-To financing is a creative real estate financing strategy that involves purchasing a property while leaving the existing mortgage. This method allows investors to acquire properties without securing new financing, making it an attractive option for buyers and sellers. However, it’s crucial to understand the intricacies and risks associated with subject-to transactions before proceeding. Subject-To financing, short for “subject to existing financing,” entails buying a property while assuming the seller’s mortgage payments. The property title is transferred to the buyer, but the existing mortgage remains in the seller’s name. This arrangement allows the buyer to acquire the property with minimal upfront costs and without traditional financing. However, subject-to financing carries inherent risks for both parties involved. Sellers may face potential risks if the buyer defaults on the mortgage payments, leading to foreclosure or damage to their credit. On the other hand, buyers must carefully assess the terms of the existing mortgage, including interest rates, prepayment penalties, and potential changes in loan terms. Steps Involved in Completing a Subject-To Transaction 2. Seller Finance  Seller financing is a real estate transaction method where the seller acts as the lender, allowing the buyer to purchase the property with financing provided directly by the seller. This alternative financing arrangement offers unique advantages for both parties involved, fostering flexibility and facilitating transactions that might otherwise be challenging to complete through traditional lending channels. Seller financing, also known as owner financing or seller carryback, involves the seller extending credit to the buyer to facilitate the property purchase. Instead of obtaining a mortgage loan from a bank or financial institution, the buyer makes regular payments directly to the seller over an agreed-upon period, typically at a negotiated interest rate. The benefits of … Continued

EP 386: Creative Finance Wisdom: O.G. Investor of 47 Years Buys 100+ Rentals Without Banks w/ Leon Johnson

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About this episode: What if you had a mentor in real estate that could help you structure just about any deal and sort out any problem — someone with decades of experience to help you be successful and the hard-earned confidence to keep you motivated? Leon Johnson is that man. He joins us today to explain his top creative finance strategies so you can show up to any appointment with the right “tools” to close the deal. And there’s just something about him that makes you want to keep listening. I hope you enjoy this conversation. It’s deal closers month at Carrot! Get our best negotiation and follow-up content at Carrot.com/close Want to share a creative finance strategy we left out? Email me at Brady@carrot.com Mentioned in this episode: Invest in debt by Jim Napier Gary Johnston

EP 384: Sales Scripts That Aren’t “Salesy”, Gain Trust, and Close More Deals w/ 7-Figure Hybrid Phil Shaver

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About this episode: Once upon a time, Phil ran a brokerage with over 50 agents and would turn down every seller that wanted a cash offer. Today, he runs a lean team of just 3 rockstar agents and has trained them exceptionally well to close motivated sellers. His sales & negotiation skills are honest, refreshing, and, most importantly, effective. During our conversation, he role-plays & explains just about any scenario you’d run into, with just about any lead. There’s no secret sauce to selling, but Phil’s methods & scripts are probably the closest things. This episode is for you if you’re an investor or agent wanting a simpler way to sell with less pressure. Enjoy. It’s Deal Closer’s month at Carrot! Dial in your negotiation & follow-up skills at Carrot.com/close Questions, comments? Email me: Brady@carrot.com Mentioned in this Episode: Phil’s Carrot site Phil on Instagram