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Tony Javier $3k into $30k with his first month of TV Ads, and since then he’s been “off to the races!” After realizing there were no masterminds out there teaching the things he had learned from his experience with television advertising for real estate, he started taking on clients and typically gets his investor’s returns in as little as 3-6 months! Today we’re talking about real estate investors, television advertising, and lead generation methods, the top 10 benefits of running ads on TV, and how you can dial the channel into a turn-key traffic solution! Check out Carrot.com/video for 52 free ideas & a guide on how to get started in video marketing. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:03 – 00:00:22:15 Tony Javier And so first month I spent three grand and made 35 my first month and was off to the races from there. And over the years I’ve told people that I do TV, you know, high level masterminds I’ve been a part of. And every mastermind that joined there was either zero people doing TV or there might have been one out of like 100 plus high level real estate investors. 00:00:23:03 – 00:00:35:22 Tony Javier And I wish I had won back then that I had a gold mine for other real estate investors. I would have started, you know, helping people dinner. 00:00:35:22 – 00:00:56:13 Brady Winder Hey, friends, welcome back to the Kirkus Podcast. I’m your host breadwinner and this is the podcast where we help you dial in your marketing and help you build businesses of freedom and impact. I’ve got our guests with us today, Mr. Tony Javier, a.k.a. the TV guy who happens to be a very good, close longtime friend of Trevor Mark, our co-host and CEO. 00:00:56:21 – 00:01:07:06 Brady Winder And so I’m really excited for you guys to get to meet him and talk all about TV today. Why it’s an awesome marketing channel and get into the nitty gritty. And so, Tony, I hear the podcast, man, How are you? 00:01:07:18 – 00:01:15:00 Tony Javier Really good, man. Thanks for having me. I appreciate it. Driver And I’ve been talking a while about putting this together of being on the podcast, so I’m glad to be here. 00:01:15:00 – 00:01:36:27 Brady Winder Absolutely. Absolutely. And so we don’t do a lot with offline marketing, you know, most podcasts, online marketing and but I think out of the past 400 episodes, we’ve done maybe one or two on radio. I don’t think we’ve done a single one on TV. So this is going to be really valuable. I think it’s it’s one of those topics where the investors just don’t know enough about it. 00:01:36:27 – 00:01:54:11 Brady Winder And so our goal with this conversation is I want to learn, you know, is this right for me? Is TV something that I should try? And if so, then when? And how do I go about it with without losing a bunch of money? Because I’m sure that’s probably what people are thinking is like, Oh, is this going to be a massive investment? 00:01:54:11 – 00:02:02:24 Brady Winder Is it a big risk? And so that’s what we’re going to answer. But Tony, how did you how did you get started in TV? What that look like? 00:02:03:08 – 00:02:21:15 Tony Javier Yeah, before I tell that, that’s actually a good point. Most people, when they think about real estate investing, don’t think about TV, which makes it … Continued

Getting a video to rank on YouTube and Google is not as difficult as you might think. Today we’re walking you through the step-by-step: Quickly plan your topic, keywords, headings, and YouTube Chapters. The critical steps to optimizing a YouTube video for SEO plus what not to waste your time on. Quickly turn your video content into written content that Google loves. Carrot’s SEO Bryan Sekine & Carrot’s content strategist Brady Winder cover the nitty-gritty of YouTube SEO for real estate, so you learn how to use video to generate motivated seller leads and understand what Google & Youtube’s algorithms are looking for. Enjoy! Check out Carrot.com/video for 52 free ideas & a guide on how to get started in video marketing. Mentioned in this Episode: How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost Tube Buddy VidIQ Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:04 – 00:00:26:06 Brady Winder How to use videos to get them ranked in YouTube and Google. And so I think it’s important because a lot of our customers and people are real estate investors are shooting videos, but to them, the finish line is uploaded to YouTube. Maybe I told a few friends about on Facebook or since my email is and they’re done. What I want you guys to realize today is that we’re trying to get motivated seller leads. 00:00:26:14 – 00:00:52:19 Brady Winder Or if you’re an agent trying to build your brokerage and build more local authority, whatever you’re doing. There’s a lot of low hanging fruit that people don’t take advantage of when it comes to video. So the finish line for us is getting that video into a blog post where it’s ranking and Google getting it to rank in YouTube and it’s really not a whole lot of extra steps and not a lot of time that you have to spend on your website and on YouTube. 00:00:57:18 – 00:01:14:21 Brady Winder Hey, friends, welcome back to the Characters podcast, where we help investors and agents heal businesses of freedom and impact by dialing in your online marketing. I’m your host, Brady Winder. And today I have with me returning guest care its own SEO specialists, Bryan Skinner. Welcome back. Bryan Heitman. 00:01:15:04 – 00:01:16:11 Bryan Sekine Doing great. Thanks for having me on. 00:01:17:12 – 00:01:21:12 Brady Winder Absolutely, man. Bryan, what’s your favorite productivity hack? 00:01:22:06 – 00:01:42:00 Bryan Sekine Oh, man. Favorite productivity hack. That’s a good question. I don’t know. I like waking up early. That’s part of my favorite productivity hack. I think that I have the most willpower and the most like, I don’t know, energy to get things done, and I’m more likely to tackle the more difficult parts of my day first thing in the morning, then wait until like mid afternoon or even in the evening. 00:01:42:19 – 00:01:46:28 Bryan Sekine So if I really want to be productive, I’ll wake up early and just knock it out first thing the day. 00:01:47:29 – 00:01:49:22 Brady Winder What’s early for you? What time? 00:01:50:02 – 00:01:52:04 Bryan Sekine 5:36 a.m. sometime. 00:01:52:07 – 00:02:11:05 Brady Winder Okay, that’s good. 545. That’s my. Yeah, that’s my balance. That’s my perfect time. Swallow the frog. A recent caring camper shared a care camp is a mark Twain quote. If you have a frog to swallow, swallow it first thing in the day. If you have two frogs to swallow, swallow the bigger one first. I think it was … Continued

If you’re a wholesaler or flipper wanting to get into multifamily developments, this episode is for you. Daniil Kleyman talks about the important steps he took to GC & raise capital for duplexes and, later on larger commercial properties. We talk about the ROI of building spec homes vs commercial properties and what opportunities Daniil sees in his market. Enjoy! Mentioned in this Episode: Connect with Daniil: RehabValuator.com In-depth content on developing: RehabValuator YouTube Channel Catch more episodes at CarrotCast.com Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:27:12 Daniil Kleyman The rental side. What I focus on is really class-A product these days in order to build ground up. Given what things cost you almost have no choice but to focus on class-A product because that’s the only kind of product that will give you the rents that can support the cost of construction. But even before construction costs got out of hand, I very quickly realized that a lot of the suffers is a management headache. 00:00:27:12 – 00:00:44:14 Daniil Kleyman And my focus for a long time has been on the classic product. We build really nice stuff that attracts really nice tenants that commence really high rents and in turn it allows me to build a scalable portfolio. 00:00:48:27 – 00:01:11:23 Brady Winder Friends, welcome back to the Kurt Cass podcast. I’m your host, Brady Winder, and this is a podcast where we help you dial in your online marketing so you could build a business of freedom and impact. The second Tuesday of every month is our market harvest, where we’re bringing you data from behind the scenes at Carat, the real estate industry data, and we bring in an expert to talk about something that we don’t traditionally talk about during the podcast. 00:01:11:23 – 00:01:26:03 Brady Winder So a little bit of a step away from online marketing to talk about what’s going on, different relevant real estate industry topics. So I’ll spend a couple minutes going over our data, but first I want to kick it off and introduce you to our guest, Dana CLAMAN. Welcome on, man. 00:01:26:05 – 00:01:28:01 Daniil Kleyman How are you? Thank you. Happy to be here. 00:01:28:14 – 00:01:49:22 Brady Winder Yeah, absolutely. Well, I’m going to go through our data real quick here and then I’ll toss it over to you to give an intro. And then we’re going to be talking about multifamily today. So multifamily trends and opportunities for 2023 and what I’ll see in his market, it’s going to be a fun conversation. So real quick, behind the scenes at Carat, it’s been a couple months since we did this. 00:01:49:22 – 00:02:12:10 Brady Winder We skipped last month and as a side know, I’m probably not going to be on the next one or two of these. I’m having a kid at any time now in the next two weeks. Thank you. And so Trevor is going to be coming back on, so you’ll get to hear from Trevor. He’s been away from the podcast for a little bit and he’s going to dive really deep, much deeper into the data with you guys and hopefully Tyler for my co-host will be joining us soon as well. 00:02:13:20 – 00:02:53:07 Brady Winder Anyway, so visitors, what we’re seeing behind the scenes at CARAS in terms of visitors, motivated sellers coming to care sites has been has declined steadily, not a huge drop off but a little bit taper down over the last … Continued

This one is jam-packed! In this podcast all about video marketing for real estate investors, you’ll learn: Creative ways to integrate video into your marketing & follow-up that you likely haven’t tried (with specific apps & tools) The most effective topics for getting motivated seller & buyer leads + how to outline a video fast What gear you don’t need, how to create a video strategy, why audience & demographic matters, and the truth about being comfortable on camera The most common video marketing mistakes made by investors & influencers and a whole lot more. You might want to take notes and listen to this in two parts! Head to Carrot.com/video to get the full playbook & our other resources. Mentioned in this episode: Work with Josh Culler at REI.Video Carrot’s Videopost VidoeAsk TubeBuddy AdobePodcast BombBomb Loom Josh’s first CarrotCast episode from 2020: https://carrot.com/blog/josh-culler-quick-video-marketing-hacks/ Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:18:00 Josh Culler There’s been a lot of interesting changes over the last few years, and even I would say like some changes since the last time I was on the Caracas. Like some really big changes in terms of like video traffic. And I feel like when I was on that first episode with Trevor, we were talking about like why you should take advantage of it. 00:00:18:03 – 00:00:35:00 Josh Culler The time has passed if you’re not doing video now, this is not going to be a very comfortable episode for you. Like it’s it is definitely something where it is the standard, it is the thing that you have to be doing and 2023 and it’s not a case of like, should I or should I not? It’s a yes, automatically. 00:00:35:07 – 00:00:38:07 Josh Culler It was a yes two years ago. 00:00:43:21 – 00:01:06:16 Brady Winder Hey, friends, welcome back to the current cast podcast. I’m your host Brady Winder, and this is the podcast where we help investors build businesses of freedom and impact by dialing in your online marketing. So this month is video month at Video Marketing Month. And so this is probably one of my favorite topics and it’s very relevant right now. 00:01:06:16 – 00:01:29:09 Brady Winder I know any time you’ve heard us talk about video marketing in the past two years, we’re always saying, Oh, it’s more relevant, but that’s because it actually is. It’s increasingly becoming more and more relevant to things that happened this last year that matters As far as video marketing. One of them, it has become a lot more almost necessary in order to rank high in Google. 00:01:29:09 – 00:01:47:20 Brady Winder So pages that are putting videos on their blog posts and on their pages are much more likely to rank. We don’t have an exact percentage, but anywhere between ten and 100% more likely to rank, depending on the topic, the types of posts. Anyways, the SEO benefits just within the last year with the updates of Google made have come up a lot. 00:01:47:20 – 00:02:15:06 Brady Winder And the other thing is I ran a survey every few months, every six months to a year within our audience on how they like to consume content, what topics they’re interested in. Far and away. 80% of our audience this time around wants to consume content through video. And so we’re seeing the same thing for our members customers. For sellers, video content is just more of a standard right now and less and less. 00:02:15:06 – 00:02:32:00 … Continued

Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about: The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leads The differences between pages for leads from paid ads vs. organic search How to make sure your website converts on mobile, and more. Tune in next week for part 2! Mentioned in this Episode: Get the rest of our site design & conversion content & Carrot.com/Convert. Work with Motivated Leads – Carrot Member? Go here. Work with Motivated Leads – Not a member? Go here. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:18:02  Chad Keller Yeah, I think a lot of it too, has to do with what your traffic sources, if you’re going SEO driven and you’re looking for those organic leads that are coming through Google, then you need to focus more. So on the whole entire website itself, that whole homepage, the story that it’s telling, as you said, Brady as well as the hero section. 00:00:18:02 – 00:00:37:08  Chad Keller The hero section is like what we call the hero section, is that main called action and the form up there, SEO traffic itself is more, as we said, like they’re organic. So the clicking past the ads, so they’re more likely to read through the website and want to go through that story. And it’s a high converting lead at that point. 00:00:42:07 – 00:00:57:07 Brady Winder Hey friends, welcome back to the Characters podcast Meet Care.com, where we help investors and agents, small businesses of freedom in Impact. I’m your host, Brady Winder, and today I have with me Brian and Chad with motivated leads. Welcome back to the podcast, guys. How’s it going? 00:00:57:16 – 00:00:59:01 Bryan Driscoll And thanks, fans. Good seeing you. 00:00:59:08 – 00:01:01:06  Chad Keller There, man. Appreciate it. Yeah, it’s been a while. 00:01:01:16 – 00:01:23:06 Brady Winder Absolutely. It’s always a pleasure to have you guys back on the show. It’s going to be really good stuff today. Today, everyone, we’re talking about website design and conversion month. It’s website design and conversion month accurate. And so go to care.com slash convert to get all our best resources on design and conversion. But we’re talking about this episode is basically going to be your design and conversion 1 to 1. 00:01:23:06 – 00:01:39:03 Brady Winder So if you haven’t set up a website before or maybe you’ve just set up your website, there’s going to be a lot of things you’re probably not thinking about related to design and conversion in there. And if you are thinking about some of the things like how do I customize my website, you might be not looking at them in the right light. 00:01:39:16 – 00:01:59:07 Brady Winder A lot of people usually approach websites from a design first approach, and we’re going to talk about why it might be a little bit different and what ultimately what motivated sellers are looking for when they come to your website. What does that website need to look like to get you more leads and deals? So that’s going to be the subsumed the next episode Part two of Burning Chat. 00:01:59:07 – … Continued