The Importance of Excellent Real Estate Agent Bios + 9 Examples
× × Featured Resource: Free Agent Bio Templates Download for Free Ready to learn how to write a killer real estate agent bio? You’re lucky because we are going over the steps from start to finish. A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment. Write with energy and creativity! Why Should You Perfect Your Real Estate Agent Bio? Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust. They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes. Without that – without trust – the prospect will never work with you. And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients. Your real estate agent bio is where website visitors go to decide if they will work with you. Seem like a tall order? Well, it is. But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps. Here are those steps – each with pertinent examples to illustrate my point. 5 Free Agent Bio Templates How to Write a Winning Real Estate Agent Bio with Examples Step #1: Understand your market This might upset you… But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks. The problem is that every market is different. Your market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with your market, not someone else’s. And who knows your market better than, well, you? To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer: “For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan. These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times. She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.” Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those interested in high-ticket coastal homes. So how do you write an amazing bio? Don’t be a generalist. Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods. (Image Source) … Continued