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Carrot CRM Annual Pricing

Carrot real estate CRM pricing — save with an annual plan! Plans for all real estate investors — from getting started to growing to scaling a large team. Looking for a website? See Carrot Web Pricing → Essential $59/mo billed annually @ $703/year Perfect for: Dedicated real estate investors who want tools to grow their business. Most Popular Scale $152/mo billed annually @ $1,825/year Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Everything in Essential and… Team $297/mo billed annually @ $3,559/year Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM. Everything in Scale and… × Free Carrot CRM $0/mo billed annually @ $0/year Just getting started? You still deserve a proper CRM built for real estate investing. Carrot offers a completely free CRM (no “free trial,” just free!) that gives you the tools you need to get started and be successful. Full CarrotCRM Feature Comparison Free Essential Scale Team Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now $0/mo $59/mo $152/mo $297/mo Users 1 User 3 Users 5 Users 10 Users Integrations Zapier Zapier and Integration Specialist Zapier and Integration Specialist Zapier and Integration Specialist Support Online Help Center Personal Support Priority Support Priority Support Setup Guidance — Group Onboarding One-on-One Onboarding Enhanced One-on-One Onboarding Notifications Email Only Text and Email Text and Email Text and Email Texting Emailing Custom Labels — View Filtering — Campaign AutorespondersAutomated responses to new leads — — Inbound Call Popups — — Outreach SequencesDrip campaigns 3 Sequences 8 Sequences 15 Sequences Unlimited Sequences Property Data 5 property reports a month 50 property reports a month 100 property reports a month 200 property reports a month Contracts — 5 electronic signature sends a month 20 electronic signature sends a month 50 electronic signature sends a month Groups — — Reporting Basic Reports Enhanced Reports Enhanced Reports, Mini Dashboard, and My Scorecard Enhanced KPIs, Mini Dashboard, My Scorecard, and Employee Scorecard Employee Scorecoards — — < — Guest Access — Resurfacing — — Workflows — — Saved Views — — External Sending — — — Restricted Users — — — Weighted Round Robin — — — AI Tools AI Autonomous Lead Manager — Pay-as-you-goStarting at $0.02/action AI Lead Scoring — Pay-as-you-goStarting at $0.02/action AI Opportunity Summaries — Pay-as-you-goStarting at $0.02/action Average Monthly CostWill vary based on usage — $2/mo $30/mo $115/mo Answers to Common Questions Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you need more users or features. Does CarrotCRM come with a website? You can get CarrotCRM with or without a website. Want to add a website? Select your Carrot subscription then simply add Carrot CRM from inside your Carrot account. If you have another website, you can connect those leads to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into CarrotCRM.) How do I get non-web leads into CarrotCRM? If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? No! CarrotCRM does not have any setup fees. CarrotCRM Free is easy … Continued

Carrot CRM Pricing

Carrot real estate CRM pricing Plans for all real estate investors — from getting started to growing to scaling a large team. Looking for a website? See Carrot Web Pricing → Essential $69/mo Perfect for: Dedicated real estate investors who want tools to grow their business. AI features• Pay-per-useage AI Lead Scoring, Autonomous Lead Manager, and Opportunity Summaries Most Popular Scale $179/mo Perfect for: Small teams that need deeper insights into their lead flows and closed deals. AI features• Pay-per-useage AI Lead Scoring, Autonomous Lead Manager, and Opportunity Summaries Everything in Essential and… Team $349/mo Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM. AI features• Pay-per-useage AI Lead Scoring, Autonomous Lead Manager, and Opportunity Summaries Everything in Scale and… × Free CarrotCRM $0/mo Just getting started? Keep expenses down and start with a powerful and robust CRM that grows with you. 1 user, 3 sequence templates, 5 property reports/mo, manage all of your leads in one place. Full CarrotCRM Feature Comparison Free Essential Scale Team Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now $0/mo $69/mo $179/mo $349/mo Users 1 User 3 Users 5 Users 10 Users Integrations Zapier Zapier and Integration Specialist Zapier and Integration Specialist Zapier and Integration Specialist Support Online Help Center Personal Support Priority Support Priority Support Setup Guidance — One-on-One Onboarding One-on-One Onboarding One-on-One Onboarding Notifications Email Only Text and Email Text and Email Text and Email Texting Emailing Custom Labels — View Filtering — Campaign AutorespondersAutomated responses to new leads — — Inbound Call Popups — — Outreach SequencesDrip campaigns 3 Sequences 8 Sequences 15 Sequences Unlimited Sequences Property Data 5 property reports a month 50 property reports a month 100 property reports a month 200 property reports a month Contracts — 5 electronic signature sends a month 20 electronic signature sends a month 50 electronic signature sends a month Groups — — Reporting Basic Reports Enhanced Reports Enhanced Reports, Mini Dashboard, and My Scorecard Enhanced KPIs, Mini Dashboard, My Scorecard, and Employee Scorecard Employee Scorecoards — — < — Guest Access — Resurfacing — — Workflows — — Saved Views — — Transaction Management — — External Sending — — — Restricted Users — — — Weighted Round Robin — — — AI Tools AI Autonomous Lead Manager — Pay-as-you-goStarting at $0.02/action AI Lead Scoring — Pay-as-you-goStarting at $0.02/action AI Opportunity Summaries — Pay-as-you-goStarting at $0.02/action Average Monthly CostWill vary based on usage — $2/mo $30/mo $115/mo Frequently Asked Questions Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you need more users or features. Does CarrotCRM come with a website? You can get CarrotCRM with or without a website. Want to add a website? Select your Carrot subscription then simply add Carrot CRM from inside your Carrot account. If you have another website, you can connect those leads to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into Carrot CRM.) How do I get non-web leads into CarrotCRM? If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? … Continued

Want to make your website stand out? You’ll love block patterns!

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There’s a fine balance between ensuring your website performs well and stands out. We’ve spent the past 10 years refining website templates for real estate investors, making them excel at ranking well in search engines, building your credibility, performing lightning-fast, and turning visitors into highly motivated leads. Carrot has expanded website customization options with new block pattern designs that allow real estate professionals to easily create unique, professional websites that reflect their personality while maintaining high performance. Key Takeaways With ongoing design improvements planned for the future, Carrot members can now better differentiate their websites from competitors while maintaining the high-converting, SEO-optimized foundation that drives lead generation success. Table of Contents What’s a “block pattern?” Block Pattern Categories Find your design More to come Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × Join Carrot: How many deals are you losing to an underperforming website? Join Now But that doesn’t mean we don’t care about how your website looks. Your website is your online business card and should reflect your personality. That’s why we’re excited to announce that Carrot members now have even more website customization options! Did you know that Carrot has a team of in-house website designers dedicated to improving your site and Carrot experience? Well, they recently added 50 new block pattern designs so you can easily customize your website and make it look as unique as you are. What’s a “block pattern?” Think of each webpage as several sections stacked on top of each other. You have the “hero” section at the top of the page (usually with an image and the page title), then maybe a section of text or an image gallery, probably a “call to action” section that lets visitors easily contact you, a section that shows off your customer reviews, and so on. We pre-built many of these key sections as “block patterns.” It simply means a section pre-designed to serve a specific purpose.  We know it’s important to you that your site “doesn’t look like every other website.” Using block patterns is a great way to do that! Carrot offers a variety of block pattern styles for the most important sections of a site. All you have to do is pick your favorite style and add your information. You can use any block pattern on any page. The beauty of pre-built patterns is that you can customize the look of your website without being a web designer. With just a few clicks, you can quickly transform key pages from the out-of-the-box template into something that stands out and fits your style. Block Pattern Categories Finding a design to meet your needs can be difficult if you’re searching through a seemingly endless library of options. What if you use one and then find something you like better? Pattern Categories solve that problem. You can easily browse pre-built sections that meet your needs by deciding what you’re trying to accomplish with that webpage section. Block pattern categories included: The patterns you see are pre-loaded with your brand colors, so they’ll seamlessly blend into your website’s look and feel. Feeling creative? You can edit these patterns and add content, then save them to “My Patterns” for easy use on other pages. Find your design Using different block patterns is a great way to break up a page and make it easier for visitors to process information. For example, you can replace a block of text with icons and short blurbs that draw attention and make a big impact. Select from over 500 pre-loaded icons across a … Continued

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot Keith Sant was once stuck in the grind of chasing cold leads, pouring countless hours into old-school marketing methods that weren’t delivering quality leads. Today, he closes 2-4 high-value real estate deals every month, generating six-figure revenue from quality Carrot leads. By shifting his focus to Evergreen Marketing and mastering SEO with Carrot, he’s transformed his business, reduced his workload, and finally focused on the quality leads that drive real growth. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Here’s how Keith overhauled his business – with Carrot at the center of it. Closing 1 in 15 Leads vs chasing 35 leads per deal < 90 Day Closings vs. 6-12 months before Carrot $24,750 Avg Profit per deal, at 2 deals per month Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time He was at his wit’s end. As a real estate investor, he poured long days and late nights into traditional marketing—cold calling, text-blasting, anything to bring in potential leads. But it was exhausting, and the results were rarely worth the effort. “I was burnt out,” Keith says. “I was talking to people who weren’t ready to sell, and I felt like I was spinning my wheels.” He knew there had to be a better way to reach motivated sellers. Like many wholesalers, he was spending too much energy chasing leads who weren’t serious about selling. He wanted a way to attract people who were ready to make a decision and get off the marketing Hamsterwheel – for good. The Solution: Generating a Stream of Quality, Inbound Leads with Carrot One of Keith’s first leads through Carrot was a call he’ll never forget. It was a seller who had reached the end of their rope—desperate to sell quickly and willing to offer owner financing just to get the deal done. Keith stepped in and made it happen, closing the deal with ease. “That was a $100,000 deal,” he recalls, the excitement still fresh in his voice. “It was incredible. Here was someone who needed real help, and I had the solution they were looking for. This was what I’d been missing.” It was this win that solidified Carrot’s value for Keith. The $100,000 deal didn’t just mark a financial gain—it was the turning point where Keith realized he could genuinely help people in need while building a successful business. Keith’s Success Steps: How He Transformed His Business and His Life Keith’s journey wasn’t just about getting a website online; it was about creating an online presence that brought him motivated sellers who needed his help. Here’s how he made the shift, one step at a time: The Result: Keith is Closing High-Value Deals, Consistently Keith’s journey is a testament to the power of pivoting when you need change. “If I could go back, I’d tell myself to take this leap sooner,” he says. “Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.” Our Follow Up Q&A How has Carrot changed your day-to-day life? Keith: “Carrot has changed everything about my day-to-day. I’m not cold-calling or pestering people anymore. Now, when people reach out to me, they’re truly ready to sell. I’m … Continued

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey Tyler Ford generates nearly six figures monthly by closing just 2-4 real estate deals and credits mastering SEO and targeted lead generation as the key tools that helped him scale his business while working smarter, not harder.This is how he does it Closing 2-4 Deals Per Month $20-$30k Profit Per Deal Targeted Lead Gen Through SEO Mastery The Challenge: $20,000 in Debt and Struggling to Generate Qualified Leads Tyler Ford started his real estate career using traditional marketing strategies but quickly realized they weren’t yielding the results he needed. I was spending a lot of time on tactics that weren’t bringing in the right leads. I needed a smarter way to grow. Despite his efforts, Tyler’s website and high Google rankings weren’t converting into profitable deals. He recognized that most real estate agents were overlooking off-market opportunities and needed a more targeted approach. I could drive traffic to my site, but without the right leads, it wasn’t translating into sales. I had to rethink my entire strategy. What was missing? Tyler realized that focusing on traditional methods wasn’t enough—he needed to attract motivated sellers specifically looking for off-market deals. Tyler pivoted his strategy toward mastering SEO and targeted lead generation, which allowed him to scale his business and close more profitable deals. To grow his real estate business early on, Tyler Ford relied on traditional marketing methods but struggled to see meaningful results. When you’re using outdated strategies, it feels like you’re working hard but not getting anywhere—one month you close a deal, but the next, the leads dry up. And while you might have some visibility online, it’s not converting into profitable deals. It felt like I was doing all this work, but I wasn’t seeing consistent returns, and there was little I could do to change that with my current approach. The Solution: Master SEO and Targeted Lead Generation Then Tyler came across a Carrot webinar where Carrot CEO Trevor Mauch discussed the power of SEO and online lead generation. I immediately thought, “This is what I’ve been missing.” I wanted to attract qualified leads directly to my business, not rely on outdated methods. I saw how focusing on SEO could completely transform my approach, and once I understood the impact, it was an easy decision to dive in. Tyler got to work mastering his SEO Approach and saw immediate results in generating quality traffic that turned into a consistent pipeline of highly motivated leads. The Strategies: Tyler’s 8 Steps for Success 1. Complete Online Presence Overhaul Tyler realized that having a website alone wasn’t enough. Even with good Google rankings, his old website wasn’t converting qualified leads. It’s like having a storefront on a busy street with locked doors and the lights off, making it impossible for potential customers to see what you have to offer. 2. Focus on One Thing: Master SEO Tyler knew he needed to master one aspect of marketing instead of spreading himself too thin. He chose search engine optimization (SEO) because it would have the biggest impact on his online visibility. Rather than trying to learn multiple marketing tactics at once, he became a master of laser-targeted SEO. 3. Laser-Targeted SEO SEO wasn’t just about attracting any traffic but about specifically targeting motivated house sellers actively searching for his services. Through meticulous keyword research, Tyler uncovered the “digital fingerprints” left by his target audience, optimizing his website to appear at the top of relevant search results. 4. Hyper-Relevant Local Content Tyler didn’t just throw any real estate … Continued

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis How SimplySold has achieved a $40,000 per deal business using Carrot. The company is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Snapshot: Beau Hollis is the founder of SimplySold in Louisville, Kentucky. He’s been investing in houses for the past 7 years. Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer. It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals. “You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.” From Beau’s Carrot leads, his average profit per deal is nearly $40,000. He’s done $400,000 in assignments in his Carrot site alone in the last six months. Before using Carrot, he had no online presence and no experience in building websites. “I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me. Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you. So you have no lead flow inbound from a website.” At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things. However, the lifespan of somebody doing outbound marketing all the time is limited. “I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.” Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person. Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials. Inbound offers a whole other world. People are seeking you out. The challenge: Creating the path to the world of inbound marketing This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway. Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings. “My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.” His website had been just sitting there for a long time. Years. Then Beau had a conversation with Trevor to get the ball rolling. He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard … Continued

Carrot vs Angi

Home services is a competitive industry and you need a way to stand out and get in front of potential customers when they need you. That simply doesn’t happen when you’re on Angi with everyone else fighting for leads. Here’s how Carrot is different. Fight for leads with other contracts or pay-per-lead. Interested leads come straight to you, and only you. No paying for leads, ever. Limited profile information unless you pay an annual fee for an upgraded profile. Customize your website with the information, details, content and reviews your customers care about. There’s no content limit here. Angi decides how high up you appear in search results based on their “matching system.” Optimize your website SEO and content and the sky is the limit! Carrot customer sites control 51% of the top 10 organic search positions. Potential customers have to go to Angi then search for a service provider. Potential customers find you directly when searching online. No middle man. Limited insights into how customers find you. Track which keywords you rank for and your position with Carrot’s built-in SEO tools. This tells you exactly what potential customers are looking for. 3 major benefits of a Carrot HVAC lead generation website / 01 Control your online presence: When you work with a site like Angi or Thumbtack, they control what you can put on your profile and when you show up in customer searches. With a website that you own and edit, you’re in control. Put your website on local advertisements, PPC campaigns, business cards and more so customers come directly to you. When a customer has an emergency, they’re not going to Angi, they’re going to Google. You need to be easy to find online. / 02 Reach a larger local audience: Your service area is likely bigger than a single town. Or maybe you specialize in a specific neighborhood. With localized landing pages you can specifically target geographic areas so you show up when customers search for services near them. / 03 Build Your Credibility: Customers want to know that the home service providers they work with are trustworthy. Carrot sites give you several ways (and ample room) to build up your credibility. Add customer reviews and video testimonials, personalize your Our Company page to show your real staff and your contributions to the community, and add star rating badges from multiple reviews sites (Google, Yelp, BBB, etc.). You’re not limited in what information you can include on your site. We have hundreds of authentic Customer Success stories You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results. “I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver” – Eric Stanzyo See More Reviews > “There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.” – Adam New See More Reviews > “Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads” – Karen Reynoso See More Reviews >

SEO for HVAC Companies | Guide for 2025

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Why Organic Search Rankings Matter for HVAC Companies Imagine a homeowner in the middle of a sweltering summer whose air conditioning suddenly fails. What’s their first move? They likely pull out their smartphone and search for “HVAC repair near me.” × × HVAC Websites: Get your HVAC website turning into more leads and clients… Take a Free Demo The companies at the top of the search results will most likely get the call. This underscores the critical importance of high organic search rankings for HVAC contractors. If your HVAC business isn’t showing up on the first page of search results, you’re missing out on potential leads and revenue. Organic search rankings are not just about visibility; they are a powerful driver of business growth. SEO is no longer optional for HVAC companies; it’s a necessity. With thousands of potential customers searching for HVAC services online daily, standing out in the crowded market is crucial. SEO for HVAC ensures your services are prominently displayed when customers search, leading to increased website traffic, leads, and conversion rates. This guide provides actionable strategies for HVAC contractors to enhance their SEO, helping you tap into the vast online marketplace. In this guide, you’ll learn the ins and outs of SEO tailored specifically for HVAC companies. We will cover everything from keyword research and on-page optimization to technical SEO and link-building strategies. By the end of this post, you’ll have a clear roadmap to improve your website’s organic search rankings. Whether new to SEO or looking to refine your strategies, this guide will equip you with the tools and knowledge to increase your online visibility and grow your HVAC business. Does your website check these 9 critical boxes?Use our free HVAC Website Checklist to find out! Table of Contents Understanding the Basics of SEO for HVAC What is SEO? SEO, or Search Engine Optimization, is the process of enhancing your website’s visibility on search engines like Google. For HVAC businesses, SEO is essential because it directly impacts how easily potential customers can find you online. By optimizing your HVAC website for search engines, you increase the chances of appearing at the top of search results when users look for HVAC services. This visibility translates into more traffic, leads, and, ultimately, more business. Effective SEO for HVAC companies means leveraging your digital presence to attract customers who need your services. Key Components of SEO To maximize your HVAC company’s online visibility, it’s crucial to understand the three main components of SEO: on-page, off-page, and technical SEO. By focusing on these key SEO components, HVAC contractors can increase their online visibility, attract more qualified leads, and grow their business. Keyword Research for HVAC Services Identifying Keywords Effective keyword research is the backbone of a successful SEO strategy, especially for HVAC services. The right keywords ensure your content reaches the audience most likely to need your services. Here are some tips on identifying the best keywords for your HVAC business: Tools for Keyword Research Several powerful tools can help HVAC contractors uncover the most effective keywords to target: By utilizing these tools, you can refine your list of keywords to focus on those most relevant to your services and likely to drive traffic to your site. Long-Tail Keywords Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to purchasing or booking a service. Here’s why they’re important for HVAC contractors: Incorporating long-tail keywords into your SEO strategy can significantly boost your visibility for specific searches, drawing in more qualified leads ready to engage with your services. On-Page SEO Strategies … Continued

The 100 Best SEO Keywords for HVAC Companies

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In the highly competitive HVAC industry, having a solid online presence is crucial for attracting and converting potential customers. SEO Keywords for HVAC are the cornerstone of an effective digital marketing strategy, allowing HVAC companies to reach the right audience at the right time. With the right keywords, you can significantly improve your search engine rankings, drive more traffic to your website, and ultimately increase your conversion rates. × × HVAC Websites: Get your HVAC website turning into more leads and clients… Take a Free Demo This blog post is designed to help HVAC companies understand the importance of using specific keywords tailored to various customer journey stages. By strategically incorporating these keywords, you can ensure that your content resonates with potential customers, providing the information they need and guiding them toward choosing your services. We will give you the best 100 HVAC keywords and categorize them based on the stages of the customer journey: You’ll learn which keywords to use when customers first identify their needs, compare options, and finally make a decision. Additionally, we’ll cover the significance of long-tail keywords and offer tips for effective keyword implementation to optimize your HVAC business’s online presence. Table of Contents Understanding the Customer Journey Define the Customer Journey: The customer journey is the process that potential customers go through from the moment they realize they need the point where they make a purchase. This journey is typically divided into three key stages: Awareness, Consideration, and Decision. Importance of Tailored Keywords: Different keywords are essential at each customer journey stage to effectively guide potential customers toward your services. Here’s why: By tailoring your keywords to each stage of the customer journey, you can ensure that your content meets the needs of potential customers at every point in their decision-making process. This strategic approach enhances your SEO efforts and increases the likelihood of converting visitors into loyal customers. Awareness Stage Keywords In the Awareness Stage, potential customers are just beginning to identify their needs and are seeking general information to understand and define their problems. They might not yet know the specifics of what they need, but they are starting to look for answers to basic questions and general advice. This is where your content can significantly impact by providing valuable information and establishing your HVAC company as a trusted resource. Keyword Categories: By strategically incorporating these awareness stage HVAC keywords into your content, you can attract potential customers who are just starting their search. Providing them with the information they need at this early stage builds trust and positions your HVAC company as the go-to source for reliable and helpful advice. This approach sets the foundation for guiding them through the subsequent stages of their customer journey. Awareness Stage HVAC Keywords Consideration Stage Keywords In the Consideration Stage, potential customers have clearly identified their needs or problems and are now actively researching and comparing various HVAC solutions. They seek more detailed information about specific services, products, and providers. This is the stage where your content can help them make informed decisions by offering comprehensive insights and comparisons. Keyword Categories: By integrating these consideration stage HVAC keywords into your content, you can effectively capture the interest of potential customers who are comparing their options and seeking detailed information. This approach enhances your visibility in search results and positions your HVAC company as a trusted source of valuable and comprehensive information, ultimately guiding customers closer to making a decision in your favor. Consideration Stage HVAC Keywords Decision Stage Keywords In the Decision Stage, potential customers are ready to make a purchase or schedule a … Continued