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How To Build Local Real Estate Citations For Agents & Investors

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Local real estate citations are an important local SEO ranking factor and an integral piece for your real estate marketing framework. Along with other factors such as backlinks, local citations are one of the leading ranking factors for search engines to decide on the relevance of your website for local search results. Basically, a real estate business that is consistently mentioned on other trusted and relevant websites achieve higher rankings in search results than a business that is never mentioned. Obviously, ranking high for search results means that more potential leads will find your real estate website, which will have a positive impact on both on and offline traffic, branding, and conversions. Use the following local real estate citations tips and add them to your Local SEO Tips for Your Real Estate Marketing playbook. Doing this ONE SIMPLE THING may help push you over the edge and could very well be one of the most effective SEO things you do this spring. Get an advantage with your Carrot site and learn how to drive quality traffic to your site. What Are Local Real Estate Citations? First, don’t confuse citations with links. Remember, citations are just mentions of your name, address, and phone number. Google will increase your business’s relevance and strength within your specific city or region. Yes, some of your business listings within the citation sites include a link to your website, but very few contribute to any Page Rank or “link juice”. Basically, you are claiming your digital footprint with Citations. Moz explains local citations as: Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website. Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations. Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!” Google is always looking for websites that are real. Citations are one way to show Google that you’re a legit and real company. Why Are Local Real Estate Citations So Important For SEO? So, why are building citations for local SEO so important? One reason is the vastly growing mobile search factor. According to a study done by Search Engine Land, 78% of local searches on mobile and 61% of local searches on laptops resulted in offline transactions. Mobile devices (not counting tablets) account for over 56% of our member leads. There will continue to be a steady rise in consumer and company adoption of mobile devices. It’s not a question anymore if mobile is important for real estate. It’s here and you MUST pay attention to it. Another reason: Citations Correlate with Search Rankings Local citations improve your search rankings through ongoing creation of relevant and consistent NAP information (name, address, phone number) across hundreds of websites, also known as citation sources. The more consistent, relevant and localized your citations are, the more likely your business will be at ranking for people searching for your services and products in your … Continued

EP 28: Content Marketing Ideas For Real Estate w/ Content Master Aaron Orendorff

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Listen to the Podcast and Subscribe Below! Content is not a single player sport. If you’re doing it alone… You’re doing it wrong.Aaron Orendorff On this CarrotCast, Aaron Orendorff of iconiContent, doses out actionable advice and tools for investors and agents looking to improve their real estate content marketing campaigns in the year ahead. How do you achieve quick business growth? One of the main ways is giving your audience high-value content. But, how do you use content marketing correctly? How do you do it to where it actually builds value into your business to bring you the clients you need? As a real estate investor, how do you create content that cuts through the clutter in your market, so you stand out as the expert? At Carrot, we write and craft the content that builds credibility and achieves higher rankings in Google. We create evergreen content that will rank well for months or even years. How would you love to create content today or this week or this month that brings you the leads for months or years to come? On this episode of the CarrotCast, we’re joined by one of the top SEO, conversion, and content marketers in the U.S., if not the world. Aaron Orendorff is going to make your life easier by giving you some content marketing ideas for real estate that you can use in your business to create content that breaks you free from the market and places you steps ahead of your competition. Listen to the Podcast Listen to this CarrotCast with world-renowned content marketer Aaron Orendorff… 4:30 – Aaron’s unconventional journey into content marketing. 7:30 – Why content marketing is so powerful and the importance of getting outside the “bubble” when creating your real estate content strategy. 10:20 – Trevor’s content background, path, and strategy. 12:25 – Aaron’s 3 part process for managing content. 15:05 – How to generate content marketing ideas for real estate. 17:00 – What online resources Aaron, and you can too, uses to write real estate content. 19:25 – Using Buzzsumo to come up with really strong real estate content ideas. 22:15 – Online tools that Carrot uses for topic and keyword research. 23:45 – Where to find quality writers so you can delegate your workload. 26:00 – Aaron’s 4 step process for laying out the structure for a piece of content. 31:25 – Why you need to come up with your own content marketing pillars; such as, video content or skyscraper posts. 34:00 – How to repurpose your content and why it’s such a valuable option. 41:10 – Carrot’s simple repurposing structure. 44:25 – Why it’s important to choose one type of content to produce when you’re first starting out with your real estate content. 46:45 – Aaron dishes out some advice for processes and systems for beginning content creators. Aaron Orendorff is the Head of Marketing at Recart — an SMS platform helping ecommerce businesses grow through text-message marketing. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more.

From Clicks to Closings: Mastering SEO Keywords for Real Estate Investors

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Every month, our Carrot members generate tens of thousands of leads. Digging into our data, we find one really cool stat: well over a million of all those leads come from one source: search engine optimization. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Are you a real estate investor who feels like you’re hitting a wall with your online visibility? Despite your best efforts, do your search engine rankings not reflect the quality of your investments? You’re not alone. Many real estate investors face the challenge of optimizing their online presence effectively to attract potential buyers, sellers, and partners. Importance of SEO In today’s digital age, where nearly 90% of homebuyers start their search online, mastering Search Engine Optimization (SEO) is not just advantageous—it’s imperative. SEO empowers real estate investors to enhance their online visibility, attract targeted traffic, and ultimately, convert more leads into profitable transactions. By strategically optimizing your website and content for search engines, you can ensure that your investment opportunities reach the right audience at the right time. In this blog post, we’ll delve into the critical topic of SEO keywords for real estate investors. We’ll explore common pitfalls that may be sabotaging your search rankings and provide actionable strategies to help you choose the most effective keywords for your niche. Here’s what you can expect to learn: By the end of this post, you’ll have the knowledge and tools to elevate your SEO strategy and ensure that your real estate investments get the online visibility they deserve. Let’s dive in and transform your search engine rankings for the better. Understanding SEO and Its Impact on Real Estate Investment In today’s digital age, SEO is vital for real estate investors seeking to establish a robust online presence. Let’s explore what SEO involves, its critical role in the competitive real estate market, and the primary goals it helps achieve. Definition of SEO SEO refers to the practice of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). This optimization involves various strategies and tactics aimed at enhancing organic (non-paid) traffic to your site. By aligning your content with the algorithms that search engines use to rank websites, SEO helps ensure that your real estate investments are discoverable by potential buyers, sellers, and partners searching online. Relevance to Real Estate In the fiercely competitive real estate market, where buyers and sellers increasingly rely on the internet to research properties and find agents, SEO is more crucial than ever. Effective SEO strategies can differentiate your real estate listings from competitors’, elevate your brand’s visibility, and attract a steady stream of qualified leads. Whether you’re promoting residential properties, commercial spaces, or investment opportunities, a strong SEO presence can significantly enhance your chances of connecting with the right audience at the right time. SEO Goals The primary objectives of SEO for real estate investors encompass several key outcomes: In essence, mastering SEO empowers real estate investors to capitalize on market opportunities and achieve sustainable growth in an increasingly competitive industry. As we delve deeper into this topic, we’ll uncover actionable strategies to optimize your SEO efforts and maximize your investment potential online. Common SEO Mistakes Real Estate Investors Make Effective SEO for real estate investors requires more than just keywords—it demands strategic planning and adherence to best practices. Here are some common pitfalls to avoid: 1. Keyword Stuffing Definition: Keyword stuffing refers to the practice of excessively using keywords, often unnaturally, within content in an attempt to manipulate search engine rankings. Why it Harms Rankings: Search engines like Google … Continued

4 Reasons Why You’re Not Getting Real Estate Leads Online And How To Fix It

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This has to STOP… Obviously, you want more traffic and leads, right? We’ve all struggled to increase website traffic, and every lead guru has a big bag of tricks they’re eager for you to try. But… it’s a heck of a lot simpler than that. All you need to do is fix these 4 common reasons that are often neglected by real estate website owners either because they don’t understand their importance or because they are not sure how to approach them. Hey guys and girls, Trevor here coming at you with another whiteboard strategy sketch and these are getting really, really fun. I don’t know how many we have done so far but we have a lot more in store for you guys and keep the questions coming because the way that we come up with these things right here is from questions directly from you guys. Send them to us at support@oncarrot.com, through the comments section below or go to oncarrot.com and check us out. On this particular video, we’re going to address one of the most common “problem” questions that we get… “Why am I not getting the real estate leads online that I want or I’m NOT getting any leads?” Because in order for you guys to get value out of leveraging the web with your marketing, you got to be getting leads in some way whether it’s phone calls, whether it is people submitting forms, whatever it is. Leads have to be had, otherwise, you are not getting the value out of it. We boiled it down to just four reasons that you are not getting the number of leads you want. As you are going through this particular strategy sketch, make sure that you are identifying which one or ones of these you need to tap on next. Okay? If you are not getting leads you want, you need to be doing one of these things better or more. Why Your Not Getting Real Estate Leads Online Reason #1: Traffic The first thing you want to look at is your traffic. That’s the most obvious thing, right? Because you can’t get a lead if you are not getting people to land on your website. How do we get more people to land on your website? The first thing we’d like to see is that you are getting at least 25 visitors to your website per month and we are saying at a minimum because on average let’s say it’s a motivated house seller website… you might be converting three, five, six, seven, eight percent,10% if you are doing really well, into a lead. If you are converting at 10%, which is a really high conversion rate in this type of market, you are only going to be getting about two to two and a half leads per month. Now that is not a lot of leads so that is your issue. If you are getting less than 25 people to your website a month, then that’s probably the first thing you need to focus on. If you are getting 50, 60, 70, people to your website a month and you are still not getting very many leads, let’s say it’s converting at less than 1%, we are going to move on to the next thing. Why Your Not Getting Real Estate Leads Online Reason #2: Quality of Traffic The next thing is the quality of your traffic. First off, if you have traffic coming in and you are getting 20, 30, 40, 50, 60, 100 people to your website a month but you are still not … Continued

EP 17: He’s Bought 2,000+ Houses. How? Brad Chandler with Express Homebuyers Unveils His Journey

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Our bread and butter was TV and has been for years. My father did TV advertising back in the early 80’s as an Attorney. In a way, he sort of pioneered it in the legal field. His two partners said “hey, I don’t want to do business with you if you’re going to TV advertise” and he said “see you later” and went and found two new partners. – Brad Chandler Why You Need A Killer Mindset In Your Real Estate Marketing And How Brad Has Thousands Of Reasons To Show For It Subscribe and rate us on iTunes Brad Chandler is the CEO of Express Homebuyers, one of the largest home buyers in the entire country. In this episode, we dive into what makes someone who has grown from a one-man show to now buying over 2,100 homes, tick. What key mindset shifts did Brad have to make early on? And what does Brad say is the most important part of his real estate marketing arsenal? Enjoy :-) Past CarrotCast episodes Effective Copywriting Tips For Real Estate From World Renowned Copywriter Ben Settle 5 CarrotCast Episodes To Nail The Mindset Game Listen to the Podcast Subscribe To The CarrotCast On iTunes In this CarrotCast conversation Trevor and Brad tackle:  What makes high-achievers tick. Differences in mindset between those who quit and those who find a way to figure it out. Tips to stand out from your competition. How to create an effective lead follow-up system. How to create a business that serves you. Watch the Video Version 2:00 – The structure and focus of Express Homebuyers. From blow pops to 2,000 deals. 5:35 – The three buckets of Express Homebuyers – Fix and Flip, Condo Development, and Rental Portfolio. 7:00 – What it took to start Express Homebuyers and spending seven hard working months to close the first deal. 8:50 – The difference in MINDSET between the people who struggle, but keep going and the people who quit. 11:10 – The driving force behind Brad’s positive MINDSET. 13:45 – Transactional vs. Wealth building wholesaling. 15:20 – Brad’s real estate marketing plan – Heavy on TV advertising. 20:10 – Standing out from the real estate competition, the value of being in front of your brand to build credibility, and the importance of your website’s “About” page. 28:50 – Creating a business that serves you. Not you serving a business. 35:25 – How to build an incredible follow-up system. 40:10 – Implementing the 9 Word Email. 42:20 – Outpacing the competition online. New Facebook targeting option. 46:45 – Focusing on the “one thing” to strive to be better at.

5 CarrotCast Episodes To Nail The Mindset Game

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Believe it or not, I didn’t want to do podcasts. I thought I wouldn’t have enough time. In fact, I didn’t think anyone would listen and it would be a total failure. Well, podcast listening grew 23% between 2015 and 2016 so it was time to climb aboard. And, I’m glad I did. I’m super excited about how the CarrotCast has started out and where it’s going in the future. We’ve already had some amazing guests on the show who have intrigued our audience with some amazing conversations. Not only have we been able to dive into some phenomenal real estate content, but also, building positive mindsets, effective copywriting skills, hiring and delegating processes, invaluable marketing ideas, and so much more. Our goal is to have guests on who fit certain criteria. We look for people who strive to provide value, not just success.  They need to meet our Carrot core value standards. CarrotCast Episodes For Nailing The Mindset Instead of throwing the first 18 CarrotCast episodes at you, we thought we’d segment certain shows based on topics. Here is a five-episode mix that will build energy, passion, and motivation into your daily mindset. Enjoy :-) Tom Krol – Getting Your First Deal Done + A Tip To Double Your Assignment Fees Why we started the CarrotCast and why it’s going to go far beyond just talking about real estate or lead generation. Tom Krol and his story of how he left a job he hated to build his wholesaling and coaching company. What his passions are and the unique way he celebrates success. Not just in his career, but also in life. Going all in when creating a real estate marketing plan. How to get to revenue as fast as possible as a new wholesaler. How to double your assignment fees as an advanced wholesaler Where Tom is finding is absolute BEST cash property buyers. Daniel DiGiacomo – Text Message Marketing + Mindset of Managing Your Business The types of deals that drive his business. Why he started his real estate company and some goals moving forward. The effectiveness of text message marketing and what you need to be aware of. What type of mindset you must have when hiring and delegating employees. Brian Evans – How To Talk To A Motivated House Seller + Getting Your First Deal Closed The crazy journey into real estate investing. How hard it can be to be an entrepreneur and how to fight through it. Mindset shifts for new investors and why they are so important. How to find motivated house sellers. The exact words you should say to house sellers to close more deals How new investors can build credibility. Mike Michalowicz – Working Too Much And Profiting Too Little? How to handle success. And how not to (from experience). How to focus on what is best for you. Achieve sustainable growth by getting more out of your business. How to be innovative when you practically have nothing. What to look for when entering a new market. Martin Boonzaayer – How A Former Olympian Stands Out In A Sea Of Competition in A Competitive Market How he leverages his Carrot website with direct mail. How to stand out from your competition. Why professionalism mindset is so important. How to hire VA’s.

7 Factors Of A Great Domain Name For Real Estate Investing Websites

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When it comes to real estate investing, you must understand the power of leverage: Using a small amount of work to achieve a large payoff. Whether you get leverage from other people’s money (OPM), mortgages, virtual assistants, or automation, you know that leverage is a key part of the investing biz. Leverage is just as important when it comes to domain names for real estate investing. Your website’s domain name may seem like a small thing but it plays a huge role in your website: At its most basic function, a domain name are the words that people enter into their browser’s address bar to your website. Your domain name is also a marketing tool – it’s a memorable word or phrase (functioning a lot like a sub-brand, slogan, or tagline) that you share with people so they’ll visit your site when they’re in front of their computer. Your domain name is also a search engine optimization (SEO) tool. Search engines use the domain name as part of the algorithm that helps their automated systems understand what your website is about so they can index it properly… which allows your audience to find it when they search. Your domain name is a sales tool, presenting the benefits of your solution to other people’s real estate problems. (Not all websites do this but many websites use this strategy. If your site’s domain name says something like “ColumbusOhioTurnkeyProfits” then you’re using your domain name as a sales tool). 7 Factors Of A Great Domain Name For Real Estate Investing: Checklist As you think about what your website’s domain name should be, review this checklist of key factors in a great domain name and try to incorporate as many of these as you can. And one more thing to be aware of: These are general guidelines and recommendations. You may find that you have a domain name that “breaks” some of these rules but still works for you. We’re not suggesting you change your domain name if it works. These guidelines are meant to help you find a great domain name if you don’t have one yet. 1. What does your audience want? Consider what your audience is looking for. Be specific. For example, motivated sellers aren’t automatically looking to SELL their property. They’re looking to solve a financial headache, or they’re tired landlords who are sick of dealing with tenants, or they’ve inherited a property that they can’t afford to keep. There’s a similar situation on the buyer side, too: Rent-to-own tenants are looking for an affordable property without a credit check; cash buyers who are also investors might be looking for turnkey properties. Action: Figure out what your audience wants and state those goals in a few words. 2. What are they searching for? You’ve already thought about what your audience wants to achieve, but it’s important to know that what they want to achieve isn’t the same thing as what they search for. That’s because people are focused on their pain, and, they’re not thinking with your investor mindset. For example… It’s less likely that someone will search for “sell my property” and rather “sell my house”. Or on the buyer side, if your buyers are investors looking for turnkey properties then their ideal outcome would be passive income that they earn while laying on the beach, but they’ll probably search for “turnkey real estate” or “cash flow investing”. It’s also more likely that searchers will use the word “my” (“Sell My House”) rather than “a” (“Sell A House”) or “your” (“Sell Your House”). In fact, the search term “sell … Continued

6 Disadvantages of Social Media Automation For Real Estate And How To Fix It

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I’ve got a pet peeve I need to get off my chest. Too many real estate investors and agents are killing their credibility by automating their social media posting. It could be you.  This is where utilizing automated posting tools such as Buffer, Hootsuite, and Tweetdeck for social media can come in handy… maybe you’re even using them. But are you using them the right way? Do you think that “any post on Facebook is a good post on Facebook?” Well, if you’re doing it wrong… you could be killing your credibility rather than making a better connection with people better. Before we dive into the dangers of social automation, you might be wondering why you even need to implement an active internet presence. Well… As of 2015, a full 92% of all home buyers — across every geographic region and age range — use the internet during their search. You must be actively marketing your website to reach your full potential. Why You Need Social Media Marketing Increase website traffic and search rankings. For example, if every person who follows Carrot on Twitter Retweets this post, it increases the likelihood it will rank higher in Google’s search results page for variations of “social media for real estate.” Raise brand awareness. Make it easier for your customers to find you. Create a positive brand identity, therefore building credibility. By connecting with your customers on social media, you are more likely to increase customer retention and brand loyalty. Build conversations. Also known as Conversation Marketing. Increase opportunities to capture leads. 6 Reasons Automating Your Social Media Posts Could Be Killing Your Credibility With every positive comes a negative, or at least a small risk of something going wrong. 1. Robotic Automation It’s the classic story of Man Vs. Machine. Is bigger, faster, strong… better? Social media automation is easy. But, it’s also easy to come off sounding like a machine. While the posts may come from you, they can easily lack a personal touch that increases engagement and building relationships. If you tweet in real-time, you can show emotion, write genuine thoughts and show your brands charisma. You can lose that when you become robotic. Image Source: Spokal 2. Giving Yourself Away It can be obvious who is really at the posting controls. You could be giving yourself away by using social media automation. Third-party applications, while worth it for several reasons, tell your followers you used them to post your content. Facebook and Twitter posts show where the post was from. Such as “posted via Hootsuite”. The same can go for Buffer. This could irritate your audience because posts read as articles that are being “advertised” and not as invaluable pieces of your content. 3. Scheduling Features Aren’t Your Best Buddy A mistake that is still common is posting too much. You don’t need to post content with the sole purpose of pumping it out as much as possible. Again, this is annoying and creates a negative image of your business and makes your business less genuine. We’ve seen investors who post every hour on the hour – and it’s very obvious there’s not a true person sitting behind that keyboard. Different social platforms require different schedule strategies. It might be required to test the number of times and days in order to find what the best times to post for you are. Here’s an example of a posting schedule: Twitter: Post 2-4 times weekdays from 9am-7pm Pinterest: Post 1-2 times daily. Choose days from 2pm – 4pm and 8pm – 11pm Google+: Post 1-2 times weekdays 9am-3pm Facebook: Post 1-4 times weekdays 9am – 12pm. And, 2pm – … Continued

Ep 7: From $200 Million In Amish Fireplaces To Flipping Properties w/ Ryan Berry

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“I was in a position of not being able to fail. I had to succeed. I just had to.” Ryan Berry owner of Global Real Estate Solutions How Do You Make Your Marketing Stand Out In A Crowded Marketplace? Listen Below… Subscribe and rate us on iTunes How many times have you heard someone say they are tired of working the same job? I bet it’s a lot. But…how many of those actually push themselves to a different life? That’s what this week’s CarrotCast guest, Ryan Berry, did. He was a successful CPA turned marketer, generating millions of dollars in revenue selling Amish fireplaces. Sounds fantastic! But…it wasn’t making him happy. So, 3 years ago he decided to control his own destiny. He gave two weeks notice and dove into real estate investing and flipping properties head first. Right now Ryan’s real estate investing business is…on fire! Find out why Ryan has been so successful and how he uses his past marketing knowledge in the real estate industry. Enjoy :-) Listen to the Podcast Subscribe To The CarrotCast On iTunes We had a chance to sit down with Ryan and have a CarrotCast conversation about… Leaving a very good, high paying career and building his real estate company. Shifting his marketing mindset from Amish fireplaces to real estate wholesaling. Following your passions and driving towards dreams. What other real estate marketing options he uses besides yellow letters. Watch the Video Version Start – Leaving a very successful career and taking the leap to a happier more fulfilling life. 11:12 – What his overall strategy is, mistakes he has made, and getting off the active income path and moving into more of a passive income. 15:47 – Taking the same marketing mindset he used while generating millions of dollars in revenue from Amish fireplaces and shifting it into real estate. 24:15 – The marketing mix that is working for Ryan right now. He has 37 leads under contract! 35:46 – How Ryan ties his Carrot website into his plan to dominate his local market. 40:52 – Building credibility and having another way for his leads to respond. 42:56 – Getting out of your own way. Everyone deserves to have the life of your dreams. Just go for it.