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If you’re like me and your business relies on Google rankings for traffic and leads for your business. Every time I hear the word Google algorithm update, the anxiety kicks in a bit. Any Google Core Algorithm update is going to cause a shakeup in site rankings across all industries and all markets. It’s the reason you see hilarious threads like this on Twitter… Google Search Liaison announces December Algorithm Update. As always at Carrot we strive to understand these updates as best we can so we can give our members the best information to ensure their sites continue to perform well. Problem: Post Google Core Algorithm Update Research After the core google algorithm update that was rolled out from December 6th – December 20th the team went back and researched a broad scope of sites using tools, such as… Ahrefs Agency Analytics Google Analytics Google Search Console – which provides insights on rankings, visibility, and overall performance. We found that the algorithm update did have an impact on a significant number of sites in the real estate industry, some positive, some negative, and some stayed relatively consistent. For example, this Carrot member account shows stability after the Core algorithm update. But this site has heavy credibility, BBB, trust, and many Google reviews, etc We decided to review a collection of 20 or so sites within our own platform and reviewed historical rankings, site freshness, uniqueness of content, backlinking profile, the works. Primary Findings What we found … Stale sites, i.e. sites that hadn’t been updated in the last 6 months or so, appeared to be much more vulnerable to negative impacts from the update than sites that were actively being updated on a consistent basis. Those updates could be continually adding blogs and content on a consistent basis, active social media accounts, ongoing backlink development, etc. For example, henrystreetpg.com which hasn’t made any content updates, or posted any social media posts, or utilized any of our content packs in the past 6 months took a significant hit. From mid-page one for a lot of rankings down to the bottom of page two top of page three type rankings. Here’s a look at one of the keywords Henry Street PG has been targeting and the drop in rankings beginning December 6, 2020. On the other hand, sites that were regularly posting on social media, consistently adding backlinks, consistently adding blogs and new content to their site either stayed consistent or improved in their rankings. Additional Findings We also found that some sites that we deemed were unfairly negatively impacted between December 6th and December 20th, but have since made a rebound while others remain in the lower rankings, primarily due again to the lack of any updates to the sites. Based on our findings we have decided more than ever how important it is to stay consistent with your ongoing SEO and site maintenance. Solutions: Initiatives You Can Take Using the case study above where Henry Street Property Group dropped significantly in the rankings, here are some initiatives they are going to take with their site and follow the effects of the changes. Implementing an active Social Media presence. One of the quickest and easiest things you can do if you haven’t started yet is to implement a consistent posting schedule on social media. This indicates to Google that you are an active business and presence on the internet. Review backlink profile See if you can get any quick wins with a few citations here or there. Review your competitor’s backlink profiles to see if you can get some additional ideas for … Continued

It can be a nightmare. One day, you’re on page one of Google for your target keyword phrases, and then, one day, you’re not. Maybe it starts by noticing that you’re not getting as many leads as usual. When you check to see what’s going on, you find that a few of your primary real estate SEO rankings are suffering — the ones that drive passive organic traffic to your real estate website. × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free No SEO or content marketer can accurately predict what any future Google algorithm update will look like. But it would help if you thought about it like this: Search engines are built with the intention to serve people. “Core” algorithm updates typically happen a few times a year, as Google tries to continuously to improve the quality of its search results. The latest core update started rolling out on August 15, 2024: Google likes to reiterate that there is often nothing to fix on your site after core updates… “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” … “There’s nothing wrong with pages that may perform less well in a core update.” Although, smaller core updates tend to happen every few months. Google has said: “We’re constantly making updates to our search algorithms, including smaller core updates.” So Google may have made updates to previous core updates, but they’ve also said: “We don’t announce all of these because they’re generally not widely noticeable.” But Google has acknowledged, when released, they can cause content to recover if improvements warrant.” Don’t get stuck thinking… “What can I do?” There are plenty of best practices you can optimize for. Focus on offering the best content you can. Algorithms seek to reward informative content. Here is a list of “high-level” questions to consider while creating unique content: Over the past few years, E-E-A-T, or Experience, Expertise, Authoritativeness and Trustworthiness, has been considered a strong SEO guideline. Check out Google’s own guidance on creating helpful, reliable, people-first content to learn more about E-E-A-T and the impact it can make on your rankings. Now you have some information that you can point to from Google about how to move forward if your website was impacted negatively after a Google core update. Maybe you’ve been tracking your keyword rankings using Carrot’s Keyword Rank Tracker, and you’ve noticed some keyword phrases just starting to dip (going from position 1 or 2 to position 7 or 8), or maybe you’ve fallen back to Page 2 of the search results. Let’s dive in a little deeper and show you what we tell our members… Why are your real estate SEO rankings suffering, and what can you do to fix it? It all starts with determining why your SEO rankings are slipping. Step 1. Determine Why Your Real Estate SEO Rankings Are Slipping Before you try to fix suffering rankings, we need to determine why your rankings are slipping in the first place. You can start by digging into the data about your website, using tools like Carrot’s built-in Analytics dashboard and our Domain Overview tool to get insights about: You’ll want to analyze your website data and try to determine if the drop in traffic or rankings actually has anything to do with a Google algorithm update, or maybe it’s due to other factors entirely. For example, many businesses experience seasonal dips or spikes in traffic … Continued