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Top 5 Ways to Find Off-Market Properties (That Other Investors Miss)

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You don’t have to be lucky to get off-market properties as a real estate investor. You just need to know how to find them and how to get them to you before they go on auction sites, Zillow, or to a competitor.  These five proven methods show you exactly how to build that pipeline ethically, legally, and in a way that’s scalable.  KEY TAKEAWAYS Attracting off-market investment properties is a good option for both new and seasoned real estate investors as there are multiple strategies and some budget-friendly options. Keep reading to see the top five ways to attract off-market properties, the pros and cons, and how to set up each one. Table of Contents SEO (The Best Way to Find Motivated Sellers) Pros of SEO for real estate investors Cons of SEO for real estate investors Driving for Dollars (Most Budget-Friendly) Pros of Driving for Dollars for real estate investors Cons of Driving for Dollars for real estate investors PPC Ads (Fastest)  Pros of PPC for real estate investors Cons of PPC for real estate investors Networking Pros of Networking for real estate investors Cons of Networking for real estate investors Radio Ads Pros of Radio Ads for real estate investors Cons of Radio Ads for real estate investors What’s next? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. SEO (The Best Way to Find Motivated Sellers) When someone types “sell my house fast” into Google, you know they aren’t casual sellers — they need to sell now and are willing to accept a lower price for speed and convenience. That’s exactly who you want to attract. How do you make sure they come to your website?  It happens through SEO (Search Engine Optimization) — the process of getting your website to show up in top search results when sellers type phrases like “sell my house fast” or “cash offer for home” into Google. To tell Google what phrase you want a specific page to rank for, put the phrase or some variation of it in: For example, if you search for ‘sell my house for cash in Texas,’ the top-ranking websites have exactly what I described:  If you look at “Jamie Buys Houses” in the screenshot above, it includes “We Buy Houses In Texas” in their title, “Texas” in their URL, and “sell your house fast without paying commissions” in their description. It’s also good to include the phrase you’re targeting at least a couple of times in the content of your page as well.  Look at Four19 Properties’ page for the keyword “sell my house for cash in Dallas.” They’ve included phrases like “sell house fast in Dallas” and “cash offer” on their page.  To find the right phrases to include on your page, you need to do keyword research. It is simply figuring out what words people actually type into Google when they’re looking to sell their house fast. Instead of guessing which search terms to target, keyword research shows you exactly what motivated sellers are searching for (the keyword) and how many people search for those terms each month (search volume). For example, you might discover that 720 people search for “sell my house fast Dallas” every month, but only 50 search for “Dallas home buyers.”  This tells you which phrase to focus on for better results. You can do basic keyword research using free tools like Google’s Keyword Planner or Ubersuggest. Just type in phrases you think sellers might use, and these tools will show you search volume data and suggest related terms you might not … Continued

5 Ways to Attract Leads in a Competitive Real Estate Market by Standing Out Online

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No matter what type of real estate investing you specialize in, finding the right deals makes or breaks the bottom line. And if you don’t want to spend all day, every day hustling and cold calling, having motivated leads come to you online is a great way to keep your pipeline filled. But how do you stand out in a crowded market and make sure leads find YOU first? Here are some actionable takeaways you can use to make yourself the most successful investor in your area. KEY TAKEAWAYS In a competitive real estate market, you have to find ways to stand out. By doing your research, providing high-quality information on your website, and building trust by being hyper-local, you can stand out from the competition, attract leads, and fill your deals pipeline. Table of Contents Understand What You’re Up Against … and How to Stand Out Share Unique, High-Value Content Localize Down to the Neighborhood Showcase Your Local Knowledge Build a (Recognizable) Brand Be Yourself, Just Online Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. Understand What You’re Up Against … and How to Stand Out The first step of standing out is knowing your competition. Start by using Market Scout to see how difficult your investment market is, get marketing strategy recommendations, and see marketing insights like average website domain authority in your area, keyword difficulty, and how much paid ads cost. Glossary: Now that you have a general understanding of the market and know what type of marketing strategies you should double down on (like SEO, content creation, or video), it’s time to dig deeper. Google keywords you want to rank for to see what information and linked websites come back in Google’s AI Overview and which webpages rank at the top of the search results. Take a look at these pages to see what they’re doing — what pages do they have, what kind of information do they share, what keywords are they obviously targeting? Use this as inspiration for what to include on your own website, then do it better! (Note: Don’t ever copy someone’s website, copy, blogs, or videos exactly. Use theirs for inspiration, but create your own content with your own spin and personality.) Do you find yourself saying, “But what about this?” when reading a competitor’s website? That’s a great signal that you should fill that gap! 2. Share Unique, High-Value Content SEO trends are changing, but one thing remains the same: Search engines love unique content that is insightful, helpful, and answers common questions using the same language a searcher would use. In today’s online world, you can’t simply set up a website with basic pages and expect to rank or generate leads. You have to add additional topical pages, blogs, and FAQs to share your knowledge and gain a competitive edge. What questions have your clients asked in the past? What concepts do you find yourself explaining over and over? Are there any unique regulations or laws in your area that impact clients? These are all great topics for creating unique content on your site.  You can also use Google’s autofill feature (start typing a search term and look at the phrases Google suggests) and the “People Also Ask” section of the search results to get ideas. These are based on real things people are searching for, so providing that information can help you attract leads.   Looking for unique topics to cover doesn’t mean you shouldn’t explain important terms or concepts your leads need to know just because everyone else does. Just … Continued

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Real Estate Investors: The State of Marketing 2025

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Real estate investing is an interesting industry… Some investors are all in, doing it as their full-time job. Others do a deal or two a year on the side. Some invest in marketing to generate leads, some rely solely on referrals. While there’s no right or wrong way, it’s always insightful to learn what others are doing and where they’re finding success. Key Takeaways Whether you’re brand new to real estate investing or a seasoned pro, this report gives you good insights into what your peers are up to, industry standards, and how you stack up. Table of Contents Who are Real Estate Investors? How Much Time Do Investors Spend Marketing? Where Should Investors Focus Their Marketing? Marketing Budgets in 2025 What to Expect from PPC & Paid Ads How Much to Spend on Ads The Most Effective Advertising Google Ad Changes in 2025 Your 2025 Playbook for More Deals Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Who are real estate investors? To help shine some light on the state of real estate investment marketing, we surveyed 90 REI professionals — both Carrot members and non-Carrot members — to learn what marketing strategies they’re using, what their most effective lead generation channels are, their annual marketing budget, and how 2025 will be different from 2024. Investors of all experience levels and a variety of real estate investment specialties responded, providing valuable insights no matter where you are on your REI journey. Real estate investors mostly handle their own marketing… For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule though. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change this year though, as an impressive 71% of investors plan on increasing their marketing time. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solutions available, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common are a CRM and website. Investing in a real estate CRM is a smart move in 2025 to keep all your leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. Marketing tools support a range of lead generation strategies. The average investor works with three strategies to actively generate leads, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics still work a successful investment business. The “tried and true” lead generation approaches aren’t fading, but successful investors are also expanding online to ensure they capture the maximum number of leads. × × Carrot CRM Never Lose Track of a Deal Get Carrot CRM While referrals and networking are the No. 1 source of leads for many investors, social media and direct mail are also top lead drivers. … Continued

Carrot Real Estate CRM

Frequently Asked Questions Can I get a CarrotCRM demo? Of course! Let us know what time works best for you! Set up a call with our team → Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you’re ready to upgrade for more users and features. Does CarrotCRM come with a website? CarrotCRM does not include a website, but you can always add a Carrot website membership! You can also connect leads from another website provider to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into CarrotCRM!) Can I get non-web leads into CarrotCRM? Yes! If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? No! CarrotCRM does not have any setup fees. Carrot Free CRM is easy to set up yourself and the Essential, Scale, and Team plans come with included setup support. Is it easy to migrate from my existing CRM? We make it as easy as possible to migrate from an exisitng CRM. Chat with a product specialist about migration options. Is CarrotCRM an “all-in-one”? No, and that’s a good thing! We believe that all-in-one solutions do many things, but rarely do any of them well (it’s simply too much for one company to maintain to a high standard). Plus, with all-in-one solutions, you’re locked in and can’t choose your perferred providers (even if you don’t like their offering). We built CarrotCRM and Carrot websites as standalone products to ensure they always get the full attention they (and you!) deserve. I still have a question about CarrotCRM. Chat with one of our product specialists. Book a call here.

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Spreadsheets vs. Success: Why High-level Investors Choose Real Estate CRM Software

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Don’t get us wrong—we love spreadsheets, but not as a CRM. While they serve their purpose, spreadsheets can quickly become overwhelming and inefficient as your portfolio grows. Upgrading to real estate CRM software isn’t just about organization—it’s about reducing the risk of losing leads and deals. × × Carrot CRM: Never Lose Track of a Deal Get Carrot CRM Studies show that responding to leads within 5 minutes increases your likelihood of conversion by 21 times compared to a 30-minute response time, making speed to lead critical. Manual data entry and scattered information in spreadsheets also lead to costly errors and inefficiencies. Tracking crucial CRM metrics like total lead touches and last touch dates is nearly impossible with spreadsheets. Experts recommend a minimum of eight touches per lead to maximize conversions—a task difficult to manage manually. As your business scales, spreadsheets simply cannot meet the organizational demands of a growing pipeline, resulting in missed opportunities and stalled growth. Real estate CRM software solves these challenges by automating follow-up sequences, tracking lead interactions, and organizing your pipeline. With the right tools, you can focus on efficiently closing deals and expanding your real estate investments. The Pain Points of Spreadsheet Investing Limited Organization and Tracking Capabilities: Spreadsheets can quickly become cluttered and difficult to navigate, and finding specific information can be time-consuming. Time-Consuming Manual Data Entry: Manually inputting data into spreadsheets is tedious and prone to errors. Difficulty in Scaling Operations:As your investment portfolio expands, managing it with spreadsheets becomes increasingly challenging. Scaling operations becomes a significant hurdle. What You’ll Learn (click on the link to jump to the section) What is Real Estate CRM Software Real estate CRM software is a powerful tool designed to streamline and automate various aspects of your investment business. By centralizing your data and automating tasks, it can significantly improve your efficiency and productivity. How a CRM Can Streamline the Investing Process A real estate CRM can help you: By embracing a real estate CRM, you can save time, reduce errors, and scale your investment business to new heights. In the following sections, we’ll delve deeper into the specific benefits of a CRM and explore key features to look for when selecting the right tool for your needs. Compare CRM Features to Spreadsheet Limitations Spreadsheets have long been a default tool for real estate investors, but their limitations become evident as portfolios grow. CRMs, on the other hand, are purpose-built to streamline operations and scale with your business. Below is a comparison highlighting the key differences: Feature Spreadsheets Real Estate CRMs Scalability Becomes cumbersome and error-prone as your portfolio grows. Designed to handle portfolios of any size, with advanced organization tools. Automation No built-in automation; requires manual data entry and updates. Automates tasks like lead follow-ups, reminders, and reporting. Data Integration Static files are often stored locally or on basic cloud platforms. Seamlessly integrates with email platforms, accounting tools, and marketing software. Collaboration Limited or no integration with email, accounting, or marketing tools. Enables team collaboration with real-time updates and role-specific access. Reporting & Analytics Requires manual setup and formulas to analyze data. Offers built-in analytics and customizable dashboards for instant insights. Accessibility Static files often stored locally or on basic cloud platforms. Cloud-based access from anywhere, on any device, with secure storage. Lead Management No specialized tools to track or prioritize leads. Centralized lead management with tracking, scoring, and pipeline visualization. Error Reduction High risk of manual errors in data entry and formulas. Automated processes minimize human error and inconsistencies. Spreadsheets might work for beginners or small-scale investors managing just a handful of deals, but … Continued

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot Keith Sant was once stuck in the grind of chasing cold leads, pouring countless hours into old-school marketing methods that weren’t delivering quality leads. Today, he closes 2-4 high-value real estate deals every month, generating six-figure revenue from quality Carrot leads. By shifting his focus to Evergreen Marketing and mastering SEO with Carrot, he’s transformed his business, reduced his workload, and finally focused on the quality leads that drive real growth. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Here’s how Keith overhauled his business – with Carrot at the center of it. Closing 1 in 15 Leads vs chasing 35 leads per deal < 90 Day Closings vs. 6-12 months before Carrot $24,750 Avg Profit per deal, at 2 deals per month Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time He was at his wit’s end. As a real estate investor, he poured long days and late nights into traditional marketing—cold calling, text-blasting, anything to bring in potential leads. But it was exhausting, and the results were rarely worth the effort. “I was burnt out,” Keith says. “I was talking to people who weren’t ready to sell, and I felt like I was spinning my wheels.” He knew there had to be a better way to reach motivated sellers. Like many wholesalers, he was spending too much energy chasing leads who weren’t serious about selling. He wanted a way to attract people who were ready to make a decision and get off the marketing Hamsterwheel – for good. The Solution: Generating a Stream of Quality, Inbound Leads with Carrot One of Keith’s first leads through Carrot was a call he’ll never forget. It was a seller who had reached the end of their rope—desperate to sell quickly and willing to offer owner financing just to get the deal done. Keith stepped in and made it happen, closing the deal with ease. “That was a $100,000 deal,” he recalls, the excitement still fresh in his voice. “It was incredible. Here was someone who needed real help, and I had the solution they were looking for. This was what I’d been missing.” It was this win that solidified Carrot’s value for Keith. The $100,000 deal didn’t just mark a financial gain—it was the turning point where Keith realized he could genuinely help people in need while building a successful business. Keith’s Success Steps: How He Transformed His Business and His Life Keith’s journey wasn’t just about getting a website online; it was about creating an online presence that brought him motivated sellers who needed his help. Here’s how he made the shift, one step at a time: The Result: Keith is Closing High-Value Deals, Consistently Keith’s journey is a testament to the power of pivoting when you need change. “If I could go back, I’d tell myself to take this leap sooner,” he says. “Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.” Our Follow Up Q&A How has Carrot changed your day-to-day life? Keith: “Carrot has changed everything about my day-to-day. I’m not cold-calling or pestering people anymore. Now, when people reach out to me, they’re truly ready to sell. I’m … Continued