Carrot vs. GoHighLevel
Don’t waste time on overly complicated software that isn’t built for real estate. Get the features you actually need to succeed as a real estate professional with Carrot web and CarrotCRM.
The major difference between Carrot and HighLevel (it’s a big deal)
There is one fundamental difference between Carrot and HighLevel (often called GoHighLevel): Carrot is built for real estate professionals, HighLevel is built for marketing agencies.
HighLevel is a robust marketing platform with a lot of features that real estate professionals don’t need and likely won’t use. It’s designed for complex marketing agencies that set up and manage websites and marketing for many clients across industries. Single businesses can use it, but that’s not what it’s built for.
Carrot provides best-in-class lead generation websites and CRM specifically for real estate investors and agents. Our solutions are designed to be easy to use and effective for novice investors and large real estate teams, with the industry-specific features you actually need.
GoHighLevel and Carrot are like Android and iPhone. If you want your acquisition managers to stay in their lane and do what they have to do, CarrotCRM is the best one. The reality is that CarrotCRM is set up so nothing can fall through the cracks. I feel like there’s absolutely zero way for anything to fall because of all the tasks and pipelines, etc. that CarrotCRM has.
– Cam D.
Carrot Best-in-Class vs. GoHighLevel All-In-One
HighLevel promotes itself as an all-in-one solution. The problem with that is you end up paying for or distracted by features you don’t actually need. Carrot builds best-in-class solutions that can be used alone or integrated based on your need. This approach lets you build the tech stack that you want using your favorite solutions.
Carrot CEO Trevor Mauch explains why Carrot isn’t an all-in-one (and why that’s a good thing)
See the Carrot Difference
Wondering how, exactly, Carrot helps real estate professionals? These demos walk you through the Carrot website and CarrotCRM solutions, showing off key features you can’t live without.
Carrot vs. GoHighLevel Features
Because Carrot is not an all-in-one, this feature comparison focuses on lead generation websites and CRM functionality.
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|---|---|---|
| Designed for real estate |  |
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| Websites designed for conversion | |
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| Drag & drop website editor | |
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| Website SEO tools | |
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| CRM ready out of the box | |
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| Property data & reports | |
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| Automations | Complex & difficult to build | Simple to set up |
| AI features | $97+/month | Pay by usage |
Carrot for Real Estate
Real estate is a unique industry that requires unique features to attract leads and manage your deal pipeline. Carrot spent the past 10+ years building solutions for real estate investors and agents, not trying to make an existing solution fit your needs.
Here are some features our real estate customers appreciate the most.
#1 lead generation websites
More Carrot-hosted websites appear at the top of the search results than any other real estate sites. That’s not a mistake.
Built for teams & individuals
Whether you’re a solopreneur or manage a million dollar firm, Carrot has the tools you need to get ahead and grow your business.
Built-in property data
Stop piecing together property data. CarrotCRM gives you everything you need to know in one report.
AI for real estate
Say goodbye to generic AI tools and hello to features that actually help you close more deals.
Real estate content
Your site starts with SEO optimized copy specific to your real estate specialty. Plus, our content library helps you publish articles your leads will love.
Set up help
You’re not a web developor or a marketer. Let our in-house experts help set up your website for success!
Frequently Asked Questions
Does CarrotCRM come with a website?
Because Carrot isn’t an “all-in-one” software, you can chose which products you want. You can use CarrotCRM as a standalone CRM integrated with your existing website, or you can get both a Carrot lead generation website and CRM. The choice is yours!
Is Carrot as difficult to set up as GoHighLevel? Do I need expert help?
No! While it’s not uncommon for HighLevel users to pay contractors hundreds or even thousands of dollars to set up their CRM, CarrotCRM is ready to use from day one. Plus, all paid CarrotCRM subscriptions come with onboarding, support, and integration help! When you choose Carrot, you don’t need to pay a contractor to customize your CRM.
Carrot websites are also easy to setup. Simply choose your template, then use our website block patterns and other features to customize its look and content.
Does Carrot offer a free trial?
We do not offer a free trial, but we do have a 30-day money back guarantee! CarrotCRM also has a free version you can use for as long as you like!
Does Carrot have AI?
YES! Carrot has biult-in AI features for your website (like AI Rewriting and AI Call Insights for call tracking) and for your CRM (like the Autonomous Lead Manager, AI Summaries, and AI Lead Scoring). You can also integrate your preferred AI solutions for things like AI voice agents.
Trusted by thousands of real estate professionals
There’s a reason the top investors and agents choose Carrot. We’ve helped them grow their real estate businesses by providing industry leading tactics, training, and support to give them a predictable lead generation pipeline that increases profit. Carrot helps create businesses of impact and freedom and we’d love to help you too.