EP 68: Boston’s #1 Home Buyer Breaks Down His Journey and Real Estate Marketing Strategy w/ Tom Cafarella

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I kept reading stuff about real estate and it just really, really interested me. So I got my real estate agent license and started doing some real estate brokerage stuff on the side. Made some money on the side and got so consumed with it that because I really liked real estate that I got fired from my job. Tom Cafarella

On this CarrotCast episode Boston’s #1 Home Buyer, Tom Cafarella, breaks down his journey and real estate marketing strategy. Tom walks through step by step his journey from a job he hated, to making the leap, to realizing he needs to be great at marketing.

He slowly learned and refined his marketing from the ground up.


  • Tom spends $1million a year on marketing. He explains what works for him and what doesn’t.
  • His #1 way of generating leads online is Facebook (for sellers). He breaks down in detail how he’s having success on Facebook where others aren’t.
  • And, before switching to Carrot a year ago or so, he was skeptical Carrot could outperform his custom site. He made the switch and test it. Carrot doubled his online leads and business… HUGE ROI.

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1:15 – Who is Tom Cafarella? From a “hated” accountant position to building a real estate company now running 100+ fix and flips per year and much, much more.
9:00 – The two things that triggered Tom to change his mindset to take a risk and get going in real estate. You have to put in the hours to be successful.
15:55  What happened after his first wholesaling deal that netted him $115,000. Implementing different marketing systems and why did he decide to leave the Homevestors franchise.
19:05 – When and why Tom became a student of real estate marketing strategy.
21:00 – Find out a little bit more about his real estate system and training at realestateinvestingiseasy.com.
24:00 – What he tested during his marketing scaling and diving into Facebook ads.
27:45 – What types of ads are working for him on Facebook.
32:25 – Why it is so hugely important to drop people on a high converting, quality, website.

“If someone said to me, Tom I want to run my Facebook ad account but I want to drop it to this non-Carrot site, I would actually not do it.” – Tom Cafarella

34:15 – Your missing big time lead volume if you don’t have a mobile responsive and optimized website.
37:00 – How to build a cold call list.
39:30 – Why is this quote…

“Ultimately the business that can spend the most to acquire a customer wins.”

Is so important to Tom.
43:30 – Overall – you need to marketing for deals every month. If you don’t you’re going to fail.
45:45 – Why he made the switch from a nice looking custom website to Carrot.
49:15 – Tom’s estimated ROI Carrot will produce for him – it’s amazing!!

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