EP 206: How Virtual Assistants Can Unlock Your Real Estate Business (the right way!) w/ Rob Nickell of RocketStation

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How Virtual Assistants Can Unlock Your Real Estate Business w/ Rob Nickell of RocketStation

Want to know if you have the right team? Imagine letting go of all of your staff today. How many of them would you enthusiastically hire back tomorrow?

Rob Nickell

How Virtual Assistants Can Unlock Your Real Estate Business (the right way!) w/ Rob Nickell of RocketStation

How do you create a business that not only survives but thrives during times of uncertainty?

Rob Nickell of RocketStation knows all about the importance of delegation, flexibility, stability, and building the right team. Technology can not only help you to build a thriving business, but it can also help you to build an asset that will be of value for years to come.

Today Rob will share his journey, laying out exactly how agents, investors, and entrepreneurs can create processes and build teams to build the businesses they have always dreamed of. 

Read the Full Show Notes Below…


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As an investor, agent, or entrepreneur, it can be difficult to let go and delegate tasks. You may think there isn’t anyone out there who can perform the tasks at your level or you may be hesitant to give up your sense of control.

It has happened to me when starting businesses in the past. Rob was overcome by the stigma of having a large team and having to manage several direct reports. Because of fear, he became trapped by his businesses, devoting 80+ hours each week to ensure things got done.

Luckily, a few years ago he had a revelation and realized that with the right team, he would be able to have freedom in my business, eliminating the time-consuming tasks, and instead focusing on the things he loves to do. By properly leveraging the time of others and providing them with the right tools for the job, you will be able to build not just a business, but an asset that provides value for your customers. 

Creating The Right Processes and Systems

As an investor or agent, you may find that you aren’t performing as well as you could be because you are burdened by all of the tasks needed to successfully run your business.

For example, who is handling the phones while you are meeting with clients? Who is getting the paperwork to the title companies in a timely manner?

When everything is on your shoulders, you won’t have the time to focus on the areas in which you excel. But when you have the right processes and procedures, you can delegate your tasks, and spend more time doing the things that matter like meeting with sellers and closing deals. 

For many people, the thought of training someone to do what they do can seem overwhelming. The key to great training starts with the proper documentation of your day to day tasks.

Rob suggests starting your documentation by simply recording what you are doing on your computer, then adding audio over it to explain in more detail what you are doing and why. From there, you can create written documentation that can be used by anyone stepping into the role. 

Creating written documentation of your processes and systems may seem time-consuming at first, but it will save you countless hours in the future.

Plus, seeing your processes laid out in black and white will help to provide clarity in your business. You will easily be able to spot redundancies in your processes, helping you to find opportunities for greater efficiency. Zoom, Quicktime, Dropbox, and Google Drive are all resources that will help you to quickly share your resources with your virtual team members. 

Building The Right Team

Finding, screening, interviewing, and testing candidates can quickly turn into a lot of work. The hours spent finding the right person keep many people from hiring in the first place.

As Rob puts it, many people fail to hire because they face paralysis by analysis. When working with Rob and his team, they handle the screening, the training, and the interviewing for you. All you have to do is let them know what you are looking for, and they will come back to you with candidates that are screened, trained, and ready to work. From there, all you have to do it choose the one who will be the best fit for your company! 

There is a misconception that when you hire a virtual assistant, you will have to sacrifice on quality. We have found that when the right people are plugged in, the quality of our service has actually gone up instead of down. I think it is really important to not just hire someone virtually but to really make them a part of your team. For example, our VA isn’t a VA, he is a team member who we are incredibly grateful to have! He is not just a computer in the corner of the room, but someone who has quickly become a part of the Carrot family. 

If you are looking to hire a VA for your business, we highly recommend reaching out to Rob and his team. Reach out to Rob or Greg Brooks to set up a quick call to analyze your needs, your business, and the ways hiring a VA will benefit you! 

Follow Our Guest: 

Mentioned in This Episode:

  • Rocket Station virtual staffing services
  • CarrotCamp 
  • Reach out to Greg Brooks for insight into your staffing needs: brooks@rocketstation.com

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