A lack of realism in the vision today costs credibility tomorrow.
John C. Maxwell
How serious are you about building a business that stands out from the clutter and gives you the income and freedom to live your best life?
If you’re ready to get after it and do what it takes to succeed, this framework is for you!
Key Takeaways
- How to take control of the communication and credibility process within your brand and be so good that leads can’t ignore you
- Marketing stages breakdown for real estate. What the most important pieces are?
- Using the credibility score formula and how to build credibility through social media and testimonials
Table of Contents
In markets with little competition, the product and the offering are often the most important factors a prospect uses to decide what company to work with.
But in a cluttered market, with lots of competition, like today’s real estate world… credibility has grown to trump “product” as the main deciding factor to make or break your next deal.
So, what are the top 5% of real estate investors and agents doing to build more credibility in the market and make their competition irrelevant?
Trevor Mauch, CEO of Carrot, dives into specific examples and lays out his Credibility Score theory to help you determine what you should fix ASAP to build your credibility even more.
Listen to the Podcast
Podcast Timestamps & Highlights
6:10 – What the consumer’s path to find a credible company online looks like.
10:00 – Recognizing competitors’ opportunity to move in and cloud the consumer decision process is essential.
12:00 – Example of an effective self-mailer used to build credibility.
15:15 – Marketing stages breakdown for real estate. What the most important pieces are.
17:45 – Look at your past and present marketing numbers and build credibility after the first contact from a lead.
18:50 – What it takes to build credibility into your real estate website.
22:00 – We’re in the age of trust and credibility. Everyone is online. What are you doing to cut through the clutter?
26:30 – Build a process within your business that adds credibility.
29:15 – Taking a look at Opendoor and Express Home Buyers. Two examples of companies with a good credibility strategy.
32:20 – Diving into Carrot’s credibility strategy.
33:45 – Stanford’s Web Credibility Research Center – 10 credibility score items people view on a website.
37:20 – What is the #2 most visited page on your website?
39:30 – Does your real estate website look good on mobile? And what you need to fix if it doesn’t. Use our mobile check tool.
42:40 – What does credibility mean? And how to do it so you connect with your lead more effectively.
44:00 – Using the credibility score formula and how to build credibility through social media and testimonials.
53:00 – Stacking upon the credibility score – Being picky on your website credibility.
55:00 – Using some how-to’s to beef up the overall impression of your real estate website. And the importance of controlling the conversation around your brand.
1:02:15 – Build things unique to your offerings to stand out from the online competition. Such as badges and logos.
1:04:30 – Creating the connection with credibility and working hard to go the extra mile to show you’re an expert in your market.