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EP 205: Artificial Intelligence Leads, Creative Investing Strategies, & Thriving Through COVID-19. Behind the Scenes w/ Cody Sperber, The Clever Investor

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A.I. Leads, Creative Strategies,  & Thriving Through Covid. Behind the Scenes w/ Cody Sperber

One of the most important skill-sets you can have is how to talk to people who are in pain.

Cody Sperber

Artificial Intelligence Leads, Creative Investing Strategies, & Thriving Through COVID-19. Behind the Scenes w/ Cody Sperber, The Clever Investor

Cody started wholesaling with nothing and became a multimillionaire by age 30. Today he runs Clever Investor where he educates investors to follow in his footsteps.

Get a literal behind the scenes look at his team and office, hear how they’re using artificial intelligence to find their deals, and how they have effectively adapted to doing business during the Coronavirus.

We’ll discuss the outlook on the economy and what you can do to position yourself for success. 

Read the Full Show Notes Below…

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Cody Sperber never set out to be an educator, in fact, he wasn’t even planning on doing real estate fulltime. It started as a side hustle, a couple of wholesaling deals that quickly put Cody on the path to a new life.

By age 28 he had made a million dollars and by the age of 30, he was a multi-millionaire. It’s no surprise that people wanted to know his secrets, From this, Clever Investor was born.

Cody and his team are passionate about providing people with the tools they need to gain financial freedom through real estate. 

Tools Cody Is Using Within His Business

When Cody started, he was a one-man show. He used spreadsheets and smiled and dialed leads he’d find on Craiglist. As his business grew, he knew he needed to bring more people in, but like many of us, was leery about who to hire and who to trust.

The first thing he did was to document all of his processes. He made videos and step by step documents so anyone could jump into that chair and get the process started. Bringing others in would help him leverage other people’s time, money, and skills to help elevate to the next level. 

Today, he is a big fan of tech and uses all sorts of systems. But as he shows in the video, one of his favorite tools is his deal board that hangs in the office for everyone to sell. Having a visual motivator, something you can physically walk up to, and change is a big deal. It gets the team excited and pumped on the shared vision. 

Cody is using a number of tools to help communicate with potential sellers.

His team uses:

  • Text messaging,
  • Cold calling,
  • Ringless voice mail,
  • Direct mail,
  • PPC,
  • and most recently, he has added AI to his toolbox. 

Using Artificial Intelligence To Find Leads

The use of AI to find real estate leads is a fairly new concept. While people have been data stacking for years, AI will factor in millions of data points to help predict the propensity of a seller to want to sell within a specific timeframe.

He is now able to calculate the odds of someone selling before even picking up the phone. This is a super cool innovation, and as I see it, the future of lead generation. 

How Cody is Handling the Coronavirus and What You Can Do To Prosper

We are making history as we speak. The sudden impact of the Coronavirus has impacted lives, businesses, and markets worldwide. Some feel as if we will be out of all of this in 3-5 months, while others feel that is the black swan event that is going to kick off a recession. Either way, you need to be prepared. 

Many of us in the industry have felt a recession was on the horizon for quite some time, and have planned accordingly. If you are just getting started in the business, taking this time to prepare and to educate yourself is one of the best things you can do. Many people are going to be taking their money out of stocks and putting it into real estate. There will be a transfer of wealth, and it is up to you to determine which side of the shift you want to be on. Cody recommends taking some time to learn: 

  1. More about deal structuring, seller carry-backs, agreement for deeds, and other options you can provide to sellers aside from a standard cash offer. 
  2. Review your state foreclosure process. While the government has seemingly halted foreclosures, for the time being, this is only for government-backed loans. Foreclosures are going to happen and you should have a thorough understanding of the process. 
  3. Sharpen your skills on how to talk to motivated sellers, identify their pain, and determine how you can add value. 

While nobody is rooting for a down market if it should happen, position yourself as a resource for people. Find ways to help them through this difficult time. Remember, your reputation is worth more than just a few bucks. 

Take this time we have been given and really lean-in on your education. Watch youtube videos, listen to podcasts, and take an online course. Instead of getting lost in Netflix, you could come out of all of this in a better place and more prepared for what’s to come! 

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Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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