Category: The CarrotCast Podcast

From online marketing to mindset, join us as we unlock the best stories, tactics, and strategies from America’s top investors and agents.

  • EP 60: I Was Dead For 90 Minutes… How That Changed My Outlook On Life w/ Cherie Aimee

    EP 60: I Was Dead For 90 Minutes… How That Changed My Outlook On Life w/ Cherie Aimee

    I Was Dead For 90 Minutes… How That Changed My Outlook On Life w/ Cherie Aimee

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    That was the moment that I said “If by some miracle I survive and I get out of here… it’s game on.” Cherie Aimee

    Cherie Aimee was medically dead for 90 minutes from cardiac arrest. Per a miracle, she came back and was in a coma for 3 months.

    Like many of us, before that moment she was in a spot in life where she knew she wasn’t living the true her. Not making the impact on the world that she knew she could make.

    That moment triggered in her to learn to love herself (she teaches how she did) and how a new mindset unleashed how she shows up in life and how you can too.

    Check out page episodes of the CarrotCast at carrotcast.com

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    Not many people get a second chance to totally change their outlook on life… especially who have died. Listen to this amazing “awakening” story and start doing what you want in your life.

    3:05 – The defining moment in Cherie’s life that lead her to where she is at now. SPOILER: She died.
    5:15 – What that day and the days preceding looked like and the emotional state of her outlook on life.
    8:45 – Her journey from doctors ready to call her time of death to the miracles that helped her regain her life.
    12:20 – At what point did her mindset against regret turn into…

    I still have a chance to turn this around.

    14:00 – Having that moment when you realize who you are and that you shouldn’t care so much about what other people think of you. Defeating your personal struggles and focusing 100% on yourself.
    20:05 – How do you become “still” in a world that is so busy.
    22:55 – Advice On Knowing What You Should Do With Your Life… Cherie’s article with Forbes.
    26:00 – What she does to get herself in a positive, high-vibe state of mind.
    30:15 – Finding out more about Cherie:

    She is also featured in God’s Fingerprints: Impressions of Near Death Experiences
    32:50 – What would she say to someone who isn’t living life fully.

  • EP 59: Are You Looking At Hiring As An Expense Or Investment? The Significance Of Having The Right Mindset When Hiring The Right People

    EP 59: Are You Looking At Hiring As An Expense Or Investment? The Significance Of Having The Right Mindset When Hiring The Right People

    The Significance Of Having The Right Mindset When Building Your Team

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    To scale your business you have to hire. You need to hire great, great people. Trevor Mauch

    One of the biggest fears that people have about hiring or bringing people aboard is that they think it’s going to make their bottom line take a hit. They think it’s gonna make the money that goes into their pocket to put food on your table, take a hit, and lessen all of the hard work you’ve put in to growing your business. You’ve put in hard work to grow the income stream and the last thing we as entrepreneurs want, is for that to go down.

    For some reason, the first thing that we think of when we’re looking at bringing people on a team, is “Oh my gosh, what’s going to be taken away from me?”

    Hiring should be… how is this going to add to the business? How can we make this person pay for themselves and increase our revenue and you can do it in almost every position in your company starting out; it’s not just sales people. It could be your assistant, it could be other things like that.

    On this episode of the CarrotCast, I’m going to talk about hiring and why it should not be looked at from an expense mindset in the early stages. I want to walk you through the investment versus expense mindset when bringing people on your team and how to go after those first several people on your team to make sure that you’re doing it right.

    Also, to make sure that you’re not hiring late in the game and not capitalizing on big opportunities that you are currently missing because you are so busy and you’re doing all the work.

    Strap in, listen to this episode of the CarrotCast. I’d really love your feedback. If you’re in a spot right now in your business where you know you need to add someone on the team but you’re not exactly sure how or you’re kinda nervous about paying for them out of your own pocket, listen to this episode, let me know in the comments on iTunes or head over to Facebook and hit me up over there. Let me know the next move you’re gonna make to build that team and to shift the mindset on bringing people aboard from an expense to an investment.

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    Listen in and start changing your mindset from expense to investment when hiring the right people…

    2:40 – How do you look at hiring? Is it an expense or an investment?
    3:45 – Eliminating opportunity costs by hiring the right people.
    6:50 – Taking the right mindset into looking for the right type of person to hire.
    8:05 – What Trevor learned by paying people what they’re worth.
    9:05 – What can real estate investors do? Get business systems in place.

    Check out these past CarrotCast Episodes on hiring:

    Hiring “A” Players: Our Hiring Process to Attract High-Quality Employees and Build an Amazing Team w/ Trevor Mauch

    Hiring an Executive Assistant (Rockstar) – Resources, Tools, Mindset Shifts, and More with Adrian Nez & Trevor Mauch

    Why The Kolbe Score Is Critical To Knowing What Person You Should Hire First (or next) w/ Trevor Mauch

  • EP 58: How Simple Math Can Turn Your Paid Marketing Into A BIG Winner w/ Trevor Mauch

    EP 58: How Simple Math Can Turn Your Paid Marketing Into A BIG Winner w/ Trevor Mauch

    How Simple Math Can Turn Your Real Estate Paid Marketing Into A BIG Winner

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    Don’t quit on your marketing too soon. Remove your mindset based on emotion and change it to one based on math. Trevor Mauch

    If you had to guess, what would you say is the #1 marketing tactic our (Carrot) most successful clients implement?

    If there’s one thing that people really need to wrap their minds around when they start to invest in marketing, this is definitely in contention for being one of the top one, two, three things that are among the most important with making your marketing work.

    Basically, if you’ve ever stopped your marketing efforts because you had a “gut feeling” that you’re spending money without results but you didn’t base that off of hard math, then you’re most likely quitting too soon.

    I’m going to show you in this CarrotCast, if you did not base that off of hard math, then you likely had a high chance of sabotaging your own results.

    I’m going to walk you through how to remove emotion from your paid marketing equation, and how to add simple mathematics to make sure that you have the best possible chance of making your marketing work for you and crush it no matter what your business is!

    So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com

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    Listen in and learn how and why it’s so important to remove emotion from your paid marketing budget…

    2:30 – How to effectively take your marketing to the next level.
    5:50 – Emotion vs. Math – Why emotionally attaching a budget to “Try” marketing is not logical.
    9:50 – Use this math equation to get started calculating your paid marketing budget.

    Find out how Carrot member, Brian Rockwell, has netted over $80,000 using this exact equation in his paid marketing.

    investor carrot member case study

    16:00 – Don’t quit too soon! How to eliminate emotion from your marketing.
    21:00 – Set a minimum and maximum budget so you’re not going to stop before you know 100% that your marketing is not working. 
    24:25 – [Recap] Remove emotion, add in math, and set a min/max point.

  • EP 57: You Can Achieve Financial Freedom and Build True Wealth w/ Jack Bosch

    EP 57: You Can Achieve Financial Freedom and Build True Wealth w/ Jack Bosch

    You Can Achieve Financial Freedom and Build True Wealth w/ Jack Bosch

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    We don’t work just to accumulate money. We work so we can live… Most people forget that. Jack Bosch

    We don’t do a whole lot of Carrot Cast episodes on wealth, per se. Most of the people we have on here, or the topics that we talk about, of course, are related to helping you build wealth. But the thing is, most of us entrepreneurs go out building that business…building that first business. Creating those income streams. For some reason, we don’t implement the actual things that would help us to become financially free and actually truly wealthy. It’s not wealthy for being wealthy’s sake. I think it’s really that first thing that I mentioned before, with being free…being financially free, so you can go out there and do what you want to do.

    For me, my definition of financially free is to never, ever have to worry about money. Where money isn’t even a factor in any of the decisions that we’re making. That, to me, is financially free.

    Also, it’s where I’m earning the income doing the things that I love to do. Not grinding away. You could totally have to not worry about money ever, but you could have no life because you didn’t structure the way that you’re generating your income, in a way to where your money truly serves you, rather than you being a slave to it.

    On this episode of the CarrotCast, I’ve got a special guest with me. A longtime friend of mine, Jack Bosch, who is an investor. He’s flipped thousands of pieces of land. He’s an apartment building buyer and owner now. We’re going to talk about his story and we’re going to talk about what he calls the wealth wheel.

    The reason I brought him on isn’t that of the land investing, although we will talk about that a little bit. It’s not because of the apartment investing, which we’re gonna talk about a little bit. It’s not really necessarily his story from coming to Germany as an immigrant, broke and turned into an amazing seven and eight figure a year entrepreneur.

    It’s the mindset that goes into building true wealth and how to really use real estate, whether you’re a wholesaler, a flipper, an apartment building investor, but especially if you’re a wholesaler or a flipper listening to this. Eight out of ten wholesalers and flippers that I talk to do not set up their businesses to build true wealth. They set up their businesses, honestly, to be high paying jobs. It ends up tying you down. It ends up doing the opposite of why you started that business in the first place.

    This episode we’re gonna walk through the wealth wheel and some concepts out of Jack’s book that he wrote. Also, we’re gonna tell you how you can get a copy of his book for free because I really believe in the message that it puts out there on how you can really build true wealth and really gain real freedom in your business and from your business, rather than earning a high paid job for yourself.

    Take notes and identify where on the wealth wheel you are. Odds are, you’re only probably doing one or two of the things on the wealth wheel and you’re going to perpetually be on this hamster wheel, where you’ve always got to work and always got to bust your butt in order to make the income, instead of the income working for you. Let’s dive in.

    So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com.

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    Learn some amazing methods and mindsets for how to achieve financial freedom and build true wealth… Enjoy!

    2:20 – Why Trevor admires Jack’s ability to run his business and still be able to travel.
    6:45 – Unpacking the mindset of traveling with family and using business as a vehicle for his passions.
    12:30 – How to eliminate the stressors in your life in order to free up valuable time and build relationships.
    16:15 – How Jack has built his real estate portfolio to produce lifelong, generational, cash flow.  Land flipping via seller financing to rentals.
    22:05 – Delegating and trusting his team so he can concentrate on building consistent income.
    25:35 – The “Growth Wheel” — the active to passive income cycle.
    30:15 – The theory of cash flow — Getting yourself to the next asset faster.
    34:35 – Free Book Offer

    The FIRST 20 People Who Comment and Leave a Rating on iTunes Receive a Free Copy of Forever Cash by Jack Bosch

    Once You Leave a Comment and Rating — Email Support@oncarrot.com — We’ll Verify and Send You a Free Copy.

    36:05 – How to start getting out of debt and building financial freedom using the expansion model.
    41:45 –  Building a passive income machine.
    44:50 –  Peeling back the Cash Flow Wheel.
    49:35 –  Planning out your income life.
    51:55 –  Where Jack plans to take his business.
    54:45 –  Tying it together: Be sure to check out these past CarrotCast that tie into Jack’s conversation.

  • EP 56: [Case Study] From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell

    EP 56: [Case Study] From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell

    [Case Study] From Teacher to $80k/Month Wholesaling Real Estate w/ Brian Rockwell

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    It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it.Brian Rockwell

    I always get excited when I get to do these types of CarrotCasts when I bring on a client of ours who has a great, great story. And the client that I’m bringing on in this episode is Brian Rockwell. This CarrotCast is pretty compelling and hopefully, it’s going to speak to everyone about patience and swift and focused execution when you decide to make things happen.

    He didn’t use the excuses of, “There’s way too much competition.” He didn’t use the excuses of, “I already see Carrot sites everywhere.” He didn’t use any excuses of “I’ve never done a deal.” He went out there, executed according to what we laid out, our plan for him. He executed it. He carved out time to study. He carved out time to implement, he carved out a budget, and he did $80,000 in wholesale fees in March.

    You’re also going to be able to learn how he’s executed like mad as a newer investor, not having all the advantages that you do with experience and credibility and how he went after and executed with one marketing plan, on one way of getting clients now with building up momentum over the long term with another way of getting clients, and how he’s turning those into profits.

    He eliminated emotion from his wholesaling real estate decisions by setting a solid marketing budget that is 100% based off of data and math. Magically that turned into amazing results for him.

    You’re going to love his story, how he went from junior high teacher and baseball coach, and a 12-year journey on starting being a real estate investor from thinking about it to taking the action on it.

    So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com.

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    Listen in and hear how Brian took action and within three months he’s doing $80,000 a month in revenue from online marketing…

    1:35 – Who is Brian Rockwell?
    3:00 – What originally got Brian locked into real estate and his 12-year journey.
    7:20 – Closing the first deal and what his business strategy looks like right now.
    12:25 – Breaking down the online marketing mindset.
    14:45 – Dissecting Brian’s formula for wholesaling real estate success. 
    18:05 – Why his About page on his Carrot site has been effective in building credibility.

    Rockwell Homes Our Company Page
    Rockwell Homes LLC Our Company Page

    20:55 – The importance of integrity and customer service — building a set of strong core values.

    Rockwell Homes LLC Core Values
    Rockwell Homes LLC Core Values

    23:55 – Why it’s so darn important to utilize testimonials to build credibility.
    27:00 – Going from an SEO mindset to PPC in one of the most competitive markets in the country. How long it took Brian to start closing PPC deals.
    30:30 – Brian’s PPC budget and the formula he uses to expand upon that budget.
    36:05 – How he found Carrot and why he decided to commit to the Carrot system.
    38:25 – What is Brian’s “Why” and some of his big goals.
    41:25 – “Having a greater impact on the world” – Entrepreneurship done right.
    44:35 – Why sellers have chosen to work with him and how his website has factored.
    45:45 – What hesitations he had with Carrot before joining.
    48:30 –  Brian’s final advice for someone searching for wholesaling real estate success – “Trust the Carrot System.”

  • EP 55: Implementing Carrot’s #1 Marketing Tactic (USP) w/ Trevor Mauch

    EP 55: Implementing Carrot’s #1 Marketing Tactic (USP) w/ Trevor Mauch

    Implementing Carrot's #1 Marketing Tactic (USP) w/ Trevor Mauch

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    It’s not a new topic and it’s not something that you’ve never heard of before, but it’s repeatedly, probably the number one marketing strategy that mostly everyone is NOT doing. People ask me all the time, “what is the number one marketing tactic or how can I market better?” And the biggest advice I can give everyone is to come up with a unique differentiator that other people are not offering.Trevor Mauch

    Curious how Carrot has grown exponentially over the last three years?

    In this CarrotCast, I’m going to reveal why having a unique selling proposition marketing strategy is our number 1 marketing tactic and why it’s essential for any business to thrive.

    This tactic is applicable to the small business and the large business alike and it’s guaranteed to grow your business if you put in the time and effort required. Listen to find out what it is.

    Listen to our other episodes at www.CarrotCast.com

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    What is your unique selling proposition marketing strategy? Most people don’t know. Listen in and learn why USP is so important to leverage so you can cut through the clutter.

    3:30 – Learning how to stand out from a crowd and the Collective Genius Mastermind.
    7:10 – The #1 marketing strategy that everyone is NOT doing.
    9:35 – Ways to read the mind of a motivated seller.
    11:35 – Why you’re not winning the game.
    15:50 – What you need to do if all of your competitors have really good testimonials too.
    21:00 – Using your unique selling proposition marketing strategy to stand out and learning from a Direct Buyer who closes 100% of their contracts.
    28:55 – What is your unique selling proposition?
    31:30 – Prove that you’re the best and start using that in your marketing.

  • EP 52: The Ripe Mobile Home Market And How This Guy Is Is Profiting More With Mobile Homes Than Houses w/ Harvey Gronwald

    EP 52: The Ripe Mobile Home Market And How This Guy Is Is Profiting More With Mobile Homes Than Houses w/ Harvey Gronwald

    How To Take Listing Photos That Attract Homebuyers w/ Harvey Gronwald

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    Simplly put, I go after the agents that do a lot of volume. I talk to them. I present myself… “My name is Harvey and I’m a licensed real estate agent and I don’t want bad buyers in my life. I’m going to go to the home, I’m going to preview it, handle all of escrow and I’m going to give you my commission because I’m an agent. All you need to do is collect my commission.” They like to hear that.  Harvey Gronwald

    Harvey Gronwald just spent a week at the Carrot headquarters. Trevor sits down with him to pick his brain on how he is crushing it in the mobile home investing real estate space.

    He discusses why you should pay a professional photographer for house photos, how he got into the mobile home market, and some seriously actionable tips to sell houses faster.

    He made $75,000 on a single mobile home. With this info, you can too.

    Like this episode? Get more real estate and entrepreneur tips to cut through the clutter and crush it with your business.

    Listen to our other episodes at www.CarrotCast.com

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    Listen in and learn how Harvey has been able to capitalize on the mobile home investing niche…

    2:55 – Who is Harvey Gronwald and how did he end up at Carrot HQ in Roseburg Oregon.
    5:30 – Fun fact: Harvey is a sushi connoisseur – find out what excellent sushi is.
    12:00 – How Harvey was pushed into being a real estate investor after his job was outsourced
    14:25 – Dose of Awesomeness: Netting $89k from $3k in Google Ads advertising.
    15:10 – Harvey’s offline marketing strategy. How he builds relationships with agents. 
    18:00 – His ingenious method of dealing with agents, specifically mobile home investing.
    19:35 – Unpacking why Harvey buys mobile homes and the different types of mobile homes investments to look for.
    21:50 – How to list a mobile home and make it look like a MILLION bucks.
    25:00 – What it costs to stage a mobile home… from rehabbing to painting.
    30:30 – What surprised Harvey the most about Carrot while on his visit.

    Find out more about Harvey and Mobile Home Flipping Secrets

    mobile home flipping secrets - investing in mobile homes

  • EP 53: I Just Spent 3 Days At The Top REI Mastermind In The Country: This One Key Takeaway Will Bring You More Business

    EP 53: I Just Spent 3 Days At The Top REI Mastermind In The Country: This One Key Takeaway Will Bring You More Business

    I Just Spent 3 Days At The Top REI Mastermind: This One Key Takeaway Will Bring You More Business

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    Let’s be grateful for the people who got us there. Those title agents that you’re working with. Those mortgage brokers or the real estate agents you’re working with. Let’s show that gratitude…
    Trevor Mauch

    Real estate is one of the least trusted industries — why is that?

    Now ask yourself… “How many of your last deals would you feel like following up with and taking to dinner or grabbing a drink, those clients?” If you’re like most wholesalers and flippers, your business is about the numbers. Investors treat it as a one-and-done too often. Most don’t believe they can be tight with the client after the deal has closed.

    I’m returning from one of, if not the Nation’s top REI Mastermind events for wholesalers and flippers called Collective Genius. These guys are big-time. 500-600 flips per year, and some with over 4000 multi-family units.

    What’s one of the main differences between the one-and-done investor and one that flips 500 properties annually? The willingness to build and continue a relationship… after the transaction.

    What can you do to change your clients’ churn and burn mindset? Find out. Or check out our Collective Genius Review on another episode of the CarrotCast.

    Be sure to check out past CarrotCast episodes at carrotcast.com 

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    On this episode of the CarrotCast, Trevor dives into what he learned at the Collective Genius Mastermind, showing clients that you care and that they’re not just another comma.

    3:10 – What is Collective Genius, and why it’s one of the Nation’s top REI Masterminds?
    5:30 –  Do you know the common problem within the real estate industry? Trevor spells it out.
    7:20 –  Why real estate is one of the least trusted industries.
    9:50 – How can you change the mindset of what people expect from either a real estate investor or an agent, and what can you do to elevate positive change?
    14:15 – How to be grateful and don’t limit your beliefs.
    16:35 – How your marketing can attract the wrong type of client and how to fix it.
    20:20 – Create a set of core values and bake them into our life. And… how to have fun!
    23:50 – Take the Challenge: Avoid preconceived notions about the real estate industry. Shine through with humanity and show clients they’re working with real people.
     

  • EP 51: Our #1 Metric In Business: Net Promoter Score And The 2 Worst Ratings We’ve Ever Had w/ Trevor Mauch

    EP 51: Our #1 Metric In Business: Net Promoter Score And The 2 Worst Ratings We’ve Ever Had w/ Trevor Mauch

    Our #1 Metric In Business: Net Promoter Score and The 2 Worst Ratings We’ve Ever Had w/ Trevor Mauch

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    This is a wakeup call… If you’re waiting for the World to come to you, if you’re waiting for business to come to you – even if you have the best tools out there – it’s going to be really, really hard to be an entrepreneur.

    Trevor Mauch

    Every business should have 1 or 2 key metrics that are your “north star” at any given time. Right now ours is Net Promoter Score because it is the simplest way to gauge overall happiness of our clients. In the spirit of transparency, we recently had 2 of the worst NPS ratings we’ve ever had in our 3+ years in business.

    To give it context, our NPS is scaled from 1 (being bad) to 10 (being world-class amazing)…

    Over 84% of our clients who have rated their experience w/ Carrot have rated it an 8 (77 people), 9 (102 people), or 10 (571 people).

    So any time we get a rating that isn’t an 8, 9, or 10 it makes us take notice to see how we can improve the experience for every client who is willing to put in the work to be successful… and it also highlights the entrepreneurial mindset of those who are bound to crush it vs. those who will have a tough time.

    In this episode, I discuss what I saw, why it happened, how we track net promoter score and also dive into the psychology of negativity in success.

    Listen to our other episodes at www.CarrotCast.com.

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    Find ways to rethink negativity and add positivity back into your business and life on this episode of the CarrotCast …

    5:20 – Everyone can’t be happy or satisfied all of the time. That’s just the nature of the beast. That’s why we’ve implemented the net promoter score to track how satisfied our members are and to push Carrot to be the best.
    8:25 – The unthinkable happened… we had two people within five minutes give us a rating of 1. Find out how we addressed these anomalies.
    13:30 – What is your path to success? Do you have a strategy? Do you know your marketing numbers?
    16:00 – The story of the second “1” rating: How the perception of “it’s not my fault, it’s yours” can have a negative impact on your life and business.
    20:25 – The major differences between someone who will make an impact and someone stuck on the hamster wheel. Create a different mindset and own your failures and your successes.
    25:00 – What a mindset transformation can look like. Sometimes it takes major events in your life to break down and make a change finally. Need some inspiration? Watch this…

    29:30 – Making your purpose come true. Drown out negativity and fill it with positivity.