[post was originally posted on Trevor’s personal blog, check out this and more over there. Oh, and by the way, my personal blog is also on our Carrot platform!]
This past year Iâve been engulfed in entrepreneurship. Yes, Iâve been an entrepreneur since the day I graduated college⌠but this past year has felt more entrepreneurial for me than any other year in my life.
Iâve learned a lot this past year. Here are 13 thoughts on being an entrepreneur
What not to do (still learning). What to do (still learning massively). How to actually start a real company that can scale and be valuable some day (not just a little âincome streamâ). How to spot the âfake entrepreneursâ and like Mark Cuban says⌠the âwantrepreneursâ (theyâre everywhere). How to build massive mission and purpose into a business like Iâve never known before.
So, Iâm sitting down in Chicago in my hotel before I fly back home and want to throw out 9 thoughts on being an entrepreneur. Not âwhat you should doâ stuff⌠because what I should do has nothing to do with what YOU should do.
Donât copy me, it wonât work. One thing Iâve found is you have to find your own way (yes, mentors help you hopefully find that way faster, but youâll still make your mistakes along the way⌠trust me⌠even ones you swore youâd never make.
Here we go…
1. Entrepreneurs Aren’t Made
As Gary V. says⌠âitâs in your DNAâ.  I used to have this idyllic dream that âthereâs an entrepreneur in everyoneâ. Iâve found thats a load of (you know what).
You may not be cut out to be an entrepreneur. A day job may be what youâre cut out for. And thereâs nothing wrong with that. What EVERYONE is born for I believe is doing something they love⌠but most people stick themselves with jobs and day to day existences that they hate.
If youâre not cut out to be an entrepreneur⌠get a job at a great place⌠do your job better than anyone⌠be passionate about it⌠and things will work out.
2. Itâs Always Harder Than You Think⌠Even When It âFeelsâ Easier
 You see the big stories on TV or in the news of the huge successes in business. Facebook⌠Instagram selling for a billion⌠on and on.  Those are stories that the media picks and chooses the âsexyâ parts of the story⌠because thatâs what people want to hear.
Then the world goes out, has an idea, creates a âstartupâ, maybe raises some money, and realizes this âentrepreneur thingâ is way harder than they thought when they actually have to make money to pay the bills. No one ever sees the behind the scenes of the success stories.
The 19 hour workdays the first 6 months trying to get a killer product out before the market passes you by, the scraping by eating canned chili and grilled cheese 3 nights a week because your bills outweigh your income (ask me how I know that one), the marketing campaign that doesnât go as you planned the first time, organizing your day (and life) when you have full freedom and flexibility (way harder than I thought).
Take what you think itâll take to start a company, times that by 10, and youâre closer to reality.
3. Legacy Trumps Profits
 My first few years as an âentrepreneurâ was about profits. That sucks. No fun. Itâs a drain on your soul and a waste of your potential. Now legacy comes first over profits for me.
I want what I create and the impact I make to last⌠to affect hundreds of thousands or even millions of people in a positive way⌠for people 50 years from now to look back and say⌠âMan, that guy made shit happenâ.
4. Competition is a Copout
Buck up and work harder and smarter⌠thatâll trump competition 9 days out of 10.
5. Entrepreneurs are Attracted to a Mission
Itâs built into us at our core. Give us a problem to solve⌠and we wanna solve it, make it make money, and improve the damn thing before know it.
If you want to make a truly HUGE impact as an entrepreneur⌠attract other entrepreneurs to YOUR mission and have a community of entrepreneurs work their asses off to make that mission a reality. Weâre doing it right now in my small town.
If youâre in Oregon and are reading this⌠give us 5 years and see what Roseburg is like then. It ainât by accident or happenstance guys⌠I created a vision⌠our community turned it onto a mission⌠and shit is happening like people never thought it would here.
6. IÂ Donât Care What People Think I Can or Canât Do
I heard a quote once that went something likeâŚâwhen people say you canât do something⌠itâs actually their subconscious saying THEY canât do itâ. I used to care what other people thought. I used to not like to ruffle feathers. Youâve gotta ruffle some feathers and bear some scrutiny⌠and do what most people think you canât do or youâre wasting your time.
7. Multiple Intertwined Businesses are Far Easier to Manage
One of the biggest challenges is staying focussed. I’ve learned in previous years how important it is to focus on “one big thing” and get that business to a point where it’s sustainable and has great systems and a team before you add another major thing on.
Even then it can get difficult and you run the risk of being mediocre at everything vs. great at one thing. In 2009-2012 I owned 4 businesses and invested in 2 others… thinking it was the cool “badge of honor” of a serial entrepreneur.
“Look at all of the things I’m doing! I’m awesome!” But at the end of the day all of the businesses were unrelated (all cool, but unrelated) and I grew resentment for my role in almost every one of those companies because I couldn’t put my all into any one of them.
So each of them was mediocre and each needed a piece of me. No fun. So in 2012 I read the book The Pumpkin Plan which changed my outlook on things. I started “trimming” off everything except my “one big pumpkin” and put all of my resources and energy into that company for that year.
Promising myself I wouldn’t start anything else until a year passed and at that point I’d decide if I was either going to bag that business or focus on it for another year.
That business is still my “big pumpkin” today and is one of the fastest growing companies in America. It’s 100% bootstrapped, profitable well into the millions, and a fun as heck business.
I gave it the focus it needed to dive deep on it and make it amazing. Amazing is fulfilling. Half-ass is no fun. But, along the way I had the temptation start new ventures and mostly resisted.
One bit of advice I will give is that the three companies I spend my time on now are all related. They’re all synergistic. When one does well, they all do well. And growing one is a direct result of growing the others. Two are offshoot businesses that serve the bigger company â Carrot. They all grow together.
Stop thinking more equals cool. Less is better. Just focus and make sure any new businesses you add to your repertoire are all aligned with your core values and they all feed off of each other as they grow.
8. Passion Isnât Something You Find
I tried to look for years. Never found it. Like the cliche goes⌠sometimes important stuff like passion, love, and purpose just finds you. And it may find you when youâve given up on it or when you already think âyouâve got itâ.  When I forced the issue to think about what my passions and purpose are⌠I made up a fake one because I âknew I had to have a purpose in life⌠right?â.
The fake purpose is draining and sucks. If you arenât thinking about whatever it is 24/7 and sacrificing things that may make you a profit today in exchange for living that purpose⌠itâs probably not your purpose. Go out there and do stuff. And lots of it⌠take on different projects, meet lots of interesting people, visit places youâd never think of visiting, find a big problem that few are tackling that you know you can help make a dent in⌠that passion and purpose will hit you and say⌠âhere, THIS is what youâre here forâ.
Slogging away at your desk or job trying to think of your passion ainât gonna cut the mustard (as my college baseball coach would say).
9. Iâm Not Entitled to Anything
Neither are you. Stop thinking you are⌠itâs killing your happiness, success, and putting people off around you. Feeling entitled is just shortchanging yourself for your true potential.
10. People Buy the Result of Your Product, Not the Product Itself
 People donât buy a product. They donât buy a car or a website or a new home. They buy a status, a dream of financial independence, or a vision of what they want their life to be like in the future. One of the big mistakes I made in the past and I see lots of companies make is they focus too much of their marketing on the product â on the features, the things that it does. But they don’t focus on what their client’s life will be like after using the product.
11. If You Donât Want to Put in the Work to Be a GREAT Marketer…
Either donât be an entrepreneur or stop whining about the economy
Or I guess another option is to hire a great marketer⌠but youâve got to make enough money first in order to hire one⌠and to make money you have to learn to market. Weird the way that works eh?
12. Itâs on YOU
What you ask? Everything. Using your time well. Making the right decisions (or even having the balls to make a decision at all). Whether your company does well or fails. Itâs on you to make things happen.
13.I Collect Smart Minds, Not Fancy Things
The most valuable thing in life (behind our health) is the relationships we hold. I like to connect and collect smart people. Stuff is cool for a second⌠then it gets in the way and clutters up your life.
Smart, passionate, driven people can stick with you forever. I like to fill my life with great people, not fancy stuff.