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10 Must Bookmark Real Estate PPC Marketing Resources We Use (And You Should Too)

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Have you heard of other real estate investors having amazing success with pay per click advertising? Of course, you have. Now might be the best time to educate yourself on PPC and find out how it can help your real estate business. We’ve compiled a list of the top PPC marketing resources we use so that you don’t have to go digging around trying to find where the best information on PPC is. Pay per click is still a growing advertising platform to using when trying to get more website traffic, get more buyer and seller leads and close deals. But… PPC advertising for real estate has gotten more complex over the last few year. When learning about Google Ads, FB, and other pay-per-click services, having an idea of what motivated sellers and buyers are searching for when they are looking to sell their house fast is very important. You need to do some research and educate yourself. Use these resources and tools to become a real estate PPC expert! So what tools do we use when we’re diving into our PPC marketing or the PPC marketing with our clients to help them crush it. The Top 10 PPC Marketing Resources And Tools We Use Google Ads Google Ads is the reigning champion of PPC. The Google Ads tool and the advertising network are second to none. Whenever we’re launching a PPC marketing campaign, we start with Google Ads, then expand as we see results. So, there is no better place to start your PPC education than with Google. These resources provided by Google are a mix of beginner and expert tips and tools. Before you begin your own AdWords campaign, start here and get educated. Resources that Google makes available to learn about PPC: Google Ads Youtube Channel Google Ads Best Practices Microsoft Advertising The number 2 search engine to generate motivated seller leads consistently is Microsoft. Although they’ve made huge competitive strides, it’s nowhere near Google. But, Microsoft is still an important and useful platform for showing real estate ads. It’s demographic tends to be slightly different than that of Google and is a less expensive cost-per-click alternative. Like Google, Microsoft Advertising offers its library of resources on how to use its PPC tools: Get Started With Bing Ads Tutorial Bing Ads Get Started Guide Wordstream [Image Source] Wordstream’s PPC University Who’s not looking to cut down their PPC learning time and, in return, reduce your management costs and get better results? Wordstream can be used as that go-to PPC source. As both a PPC tool and consulting agency, Wordstream has grown to become one of the most comprehensive resources for PPC knowledge, offering up full online training (for free) via their PPC University section. Also, check out their Grader tool. Submit your PPC account to see how it ranks and get weekly reports. We love Wordstream and recommend you check out the following: Wordstream University Wordstream Blog Wordstream Grader Tool SEMRush – Traffic And Competitor Analysis [Image Source] SEMrush Want to see what your biggest competitors are doing with their PPC marketing campaigns in their market? Well, tools like SEMrush can help you do just that. SEMrush is a keyword research tool with a database of over 35 million keywords and keyword phrases used to drive website traffic. The data is taken directly from Google’s organic search results as well as Google Ads. It is one of the best keyword research tools available. Best of all, you can use it as a spy tool. It currently offers a free (limited) version and a full, paid, version. Why … Continued

AdWords Nerds Review – PPC Service For Real Estate Investors

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Is AdWords emptying your budget with little return? Are you managing your own campaign? If hastily created, PPC can be a money pit. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo PPC (PayPerClick) marketing is one of the online lead generation strategies we teach our Carrot clients to use to get traffic coming in while you build up your SEO and content marketing. Why? Because SEO is a long term game (highly profitable but it takes patience)… while with PPC marketing you can have traffic and leads coming in, in hours or days. It’s not “one or the other”… it’s a matter of your real estate lead gen goals and which one or ones best fit into your overall time and money budget to reach the prospects that you need to keep growing your business. Like this chart shows… PPC Marketing Can Be A Critical Part Of An Overall Lead Generation Effort For Many With that said, if you know that PPC marketing can be a great tool for you and your real estate investing business, but just don’t have the time to learn it yourself, you need to seriously think about finding an amazing team to do the work for you. Who specializes in working with real estate investors and all of the intracacies involved. Who specializes in performance above all else, not just setting up and automating a PPC campaign. And who delivers amazing customer support that you’re used to as a Carrot client. So… We Welcome Our Latest Carrot Certified Partner To Our Community… We’re excited to announce welcoming in AdwordsNerds to our Carrot Marketplace as our Carrot Certified Partner on the PPC marketing side of things. So, one of the first things you need to take into consideration before starting out in PPC is to perform a simple review Google search. Start the search by Googling terms such as “AdWords Nerds review” or “reviews of AdWords Nerds”. It’s important for you to have in mind how different PPC service companies have performed with past clients. Take a look at ratings, management fees, costs per conversions, lead generation, if you will have access to your account. There are some PPC consultants who might charge $150 to $5000+ per month or charge a flat rate per lead. Adding that optimized real estate PPC specialist is often the more “cost-effective” route than signing with a large agency. Those investors that try to manage their own AdWords campaigns usually become frustrated at quit. Leaving a bad experience. The solution: Hire a professional PPC service for real estate investors. AdWords PPC can be a very complex process. Without the proper guidance and education, one can become confused while wasting a lot of marketing dollars. With that, Dan at AdWords Nerds stepped up to the plate! AdWords Nerds is a certified InvestorCarrot PPC company and partner. Dan wrote a very detailed PPC guide that explains what things you should know about AdWords before you start advertising and spending money. This guide lays out the things you must know about AdWords before you start using it. Real estate investors have one of the toughest, weirdest, most complicated AdWords markets in the world. Dan came into investing after running AdWords campaigns in a dozen different industries. He worked with plumbers and coaches, plastic surgeons and ambulance companies. Not a single one of them had the sheer level of insanity found when he started digging into the world of online marketing for real estate investors. Why is that? Well, there’s a few reasons: High Potential ROI On Real Estate Deals Lends Itself To … Continued

Nearly $75,000 Net Profit With PPC Marketing and InvestorCarrot – Chris Campbell Case Study

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One of the coolest parts of our job here at InvestorCarrot is hearing the stories from our members when they implement stuff leveraging our system and get great (life changing) results. Well, one day we got this email below from one of our investor members, Chris Campbell of Real Property Mavens. So we hopped on and did a video case study with Chris recently that you can dive into below. On this Carrot Customer Case Study we dive into…  How he set a goal to do 6 figures his first year wholesaling (and fell just short) How Chris got started and what spurred him to quit his job How he found his first mentor (who he ended up closing 10+ deals with him) What he learned from getting cut out of multiple deals by his mentor How he lost $25k in profits on 1 deal by going “cheap” on the ______ _____ (find out in the video below) How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through InvestorCarrot … and a lot more! Chris has a great story and he walks through how he started, how he got burnt, how he landed on his feet and went full-time, and what he does to generate his leads and deals right now in 2015 leveraging the web. Dive Into Chris Campbell’s Story Below! If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the InvestorCarrot demo and see what Chris and countless other investors are experiencing with InvestorCarrot. If you are an InvestorCarrot member and you’re interested in ramping up your PPC (payperclick) marketing like Chris did, check out our PPC services in the Carrot Marketplace.

Carrot vs Altneratives

What makes Carrot different? Carrot offers best-in-class solutions for real estate websites and real estate CRM. But what does “best in class” mean? It means we hyper-focus on offering complete, standalone software with the features you need — without the bloat or overcomplexity. Because we’re so focused, we have the time and resources to continuously make our products better and more effective. Here are some of the reasons Carrot stands out against our competitors. Optimized for conversion Why do Carrot website templates look similar? Because they’re based on a foundation of converting visitors to leads. We’ve spent years testing and implementing what works. Unparalleled performance Site speed and performance matter. A poorly performing site doesn’t rank well in search results and drives away leads. We’re constantly updating the Carrot platform to keep your site lightning fast. Integrations welcome! Our websites and CRM integrate seamlessly, but you don’t need to use (or pay for) both. You’re free to integrate your favorite software that fits your exact needs, building your own custom tech stack that drives leads and closes deals. Unique AI features AI has a lot of benefits, and we want to give you even more. That’s why we offer useful AI tools that let you work faster and more efficiently. We’re focused on your needs, not just rebuilding the same old AI everyone has. Real estate niches You’re so much more than just a real estate investor or agent, so why settle for a generic website template? Find a template, keywords, and content for your specific specialty. Action-based CRM It’s easy to forget what you need to do next or what tasks are most important today. CarrotCRM is an action-based system that keeps you moving without thinking.

Carrot vs Custom Sites

Carrot websites are built for lead generation. Period. There’s a reason that we specifically call Carrot sites “lead generation websites” — because that’s what they’re designed to do. We have spent 10+ years testing and optimizing Carrot website templates for peak lead conversion. Everything from what elements to include on a page, where forms should appear, what information those forms should ask for, and even the order of the pages in the navigation. It all makes a difference when you’re trying to generate leads, and it’s all baked into Carrot templates from the start. That’s why successful real estate investors prefer Carrot websites versus custom sites. A custom site might look nice, but if it doesn’t attract traffic and turn that traffic into leads, it’s not fulfilling its goal. Would you rather have a site that stands out or one that makes you money? At the end of the day, you need a website that generates leads. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance. How Carrot Works Carrot Websites vs. Custom Websites Custom Fully customizable for a totally unique look High converting website designed to generate leads Ready to launch in minutes No tech skills or contractor required for setup Plugin and security updates done automatically SEO optimized starter content so you don’t need to write an entire website from stratch Built-in SEO tools & dashboards A full suite of content creation tools to boost SEO Automatically created Location Pages to save countless hours Forms in the right spots & connected to a built-in lead manager Performance reporting dashboards Carrot websites have the best SEO & search rankings Carrot websites dominate search rankings for common real estate keywords like “sell my house fast” and “sell my house for cash” thanks to years of optimization and built-in SEO and content tools that help you stand out. In a study of 225 U.S. cities to see which websites appeared as the top search result for the search term “sell my house fast,” Carrot websites appeared at the top of the page most often. The higher you rank in search results, the better your chances of attracting motivated leads. With a custom site, you’d have to figure out SEO on your own or pay someone to handle it for you while Carrot users already have a head start. Built-in Carrot website features With a custom website, that’s all you get … just a website. With Carrot, you get a website optimized for performance and lead conversion, plus additional tools and features that help you drive business and improve over time. Real Estate Website Templates Start off strong with a template designed for attracting real estate leads. Templates include SEO-optimized starter copy to help you launch fast. Drag & Drop Editor Customize the look of your website by adding different pre-built elements for content, testimonials, FAQs, About Us pages, and more! SEO Tools Find the best keywords to rank for, make sure they’re applied correctly, and watch how your search rankings change over time with built-in SEO tools. Automated Content Regularly publishing new content on your site is important for SEO. Carrot makes it easy with a variety of content creation and editing tools. Call Tracking Understand where every lead comes from … even the ones who call. Carrot offers call tracking for your website and other marketing campaigns. Real Estate CRM Don’t just generate leads, manage them through the … Continued

Carrot Servies webpage

Website Creation Help You can set up your new website yourself in just a few minutes by following our helpful onboarding prompts. But if you want some additional assistance, we have you covered! You can purchase a Quickstart or Quickstart+ setup package during checkout. Or contact customer support via the live chat to add a setup package at any time! If you’re interested in a CSU, connect with our sales team. Quickstart Need a little help personalizing your site and getting everything connected? Quickstart gives you a jump start personalizing your new site. With Quickstart, our website specialists: Quickstart+ Quickstart+ goes beyond basic setup and focuses on additional personalization to your site for your brand and market. With Quickstart+, you can expect: Concierge Set Up Want the ultimate set up experience? Carrot’s Concierge Set Up (CSU) focuses on making your site truly unique. With Carrot’s CSU, you get: Not sure which setup service is right for you? Let’s connect to discuss your needs! Carrot Services Marketplace We’re committed to helping you succeed with every form of lead generation. While an awesome website is a critical part of converting leads, there are many ways to drive leads to your site. To help with this, we’ve gathered a marketplace of trusted vendors to give you the support you need. SEO Services Need help dialing in your website’s SEO? Here are some real estate SEO specialists who can help! SEO Providers > PPC & Facebook Ads Online ads is a popular way to generate leads. But setting up successful ad campaigns is a science. Let these experts handle it for you. PPC Providers > Pay Per Lead Many real estate investors like pay-per-lead (PPL) options. We trust these companies to provide quality leads. PPL Providers > Offline Marketing Want to add direct mail or TV ads to your lead gen mix? No problem! These providers can help you integrate offline marketing with your website. Offline Marketing >

Why More Leads Won’t Fix Your Acquisitions, But Better Leads Will (And How to Find Them) 

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If you’ve been closing real estate deals for a while, you’ve probably noticed a pattern: some sellers show up ready to move forward, while others take months of follow-up and still fizzle out. The difference usually isn’t what you say or how good the deal is. It’s often where the lead came from. After working with 6,000+ investors, we’ve seen exactly how top closers separate the noise from the opportunities. They know that the best leads are the ones that make you the most money in the shortest amount of time, with the least amount of energy. In this post, we’ll break down which lead sources consistently deliver motivated sellers, how to spot the ones worth prioritizing, and how to tighten up your process so you’re spending less time chasing and more time closing. Because in this business, more leads won’t fix your pipeline. Better ones will. Table of Contents Summary: The best real estate leads aren’t just plentiful—they’re motivated. This post breaks down why inbound leads outperform outbound, how to identify true seller motivation, and how tools like Carrot CRM help prioritize leads that actually close. Learn how website optimization and AI lead scoring can dramatically improve your ROI without increasing your marketing spend. 7 Key Takeaways 1. Not all leads are equal. The biggest difference in how fast and profitably a deal closes often comes down to the source of the lead, not just how well you pitch. 2. Outbound = low intent, high effort. Cold calling, texting, or blasting postcards can bring in leads, but most aren’t ready to sell. They require heavy follow-up, burn energy, and usually take months to close. 3. Inbound = high intent, faster closings. Sellers who search for you (SEO/PPC) or directly fill out a form are already motivated. Investors report these leads close in fewer touches, with less chasing, and on much shorter timelines. 4. Seller behavior signals motivation. → Direct call = high urgency → Website form = strong intent (often after months of consideration) → Cold call response = curiosity, but more often low urgency 5. Motivation shifts over time. A seller who sounded “hot” at first may stall when it’s time to act, while a lukewarm one may heat up later. That’s why prioritization has to be ongoing, not a one-time judgment. 6. Data beats guesswork. Relying on memory, scattered notes, or assumptions (“they called three times, so they must be motivated”) causes missed deals. Tracking lead scores, sources, and engagement data paints the real picture. 7. Your website is the hub that multiplies ROI. Every channel—direct mail, ads, radio, or referrals—eventually drives people to Google you. If your site is slow, generic, or confusing, you leak deals. Fast, trustworthy, conversion-optimized sites (with testimonials, strong About page, and clear CTAs) turn intent into action. The Best and Worst Lead Sources for Motivated Sellers If you talk to ten different marketing folks or investors, you’ll hear ten different ‘best’ ways to get deals.  Everyone has “the best way” The cold-calling coaches say you just need to “dial more numbers.” Direct mail coaches promise your next campaign will work if you just tweak the headline. Ad agencies tell you that if results are flat, it’s your targeting. Each channel has its champions. And when the channel doesn’t deliver, the message is that you did it wrong. And conveniently, the fix is to buy their course or their list. So let’s look at the fundamentals of how people actually behave when they’re ready to sell. It’ll help you decide for yourself where you want to spend your time and energy.  Outbound … Continued

Carrot vs WordPress

WordPress isn’t a lead generation website. Carrot is. There’s a reason that we specifically call Carrot sites “lead generation websites” — because that’s what they’re designed to do. WordPress offers pretty websites you can use for anything, meaning they’re not designed with lead generation in mind. We have spent 10+ years testing and optimizing Carrot website templates for peak lead conversion. Everything from what elements to include on a page, where forms should appear, what information those forms should ask for, and even the order of the pages in the navigation. It all makes a difference when you’re trying to generate leads, and it’s all baked into Carrot templates from the start. That’s why successful real estate investors prefer Carrot websites versus custom WordPress sites. At the end of the day, you need a website that generates leads. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance. Carrot Websites vs. WordPress Websites Feature Comparison Website with hundreds of design options and customizations High converting website designed to generate leads Plugin and security updates done automatically, without breaking your site SEO optimized starter content so you don’t need to write an entire website from stratch A full suite of content creation tools to boost SEO (no need to download and maintain more plugins) Automatically created Location Pages to save countless hours Forms already in place & connected to a lead manager Built-in performance reporting dashboards World-class support with a 96% satisfaction rating 3 reasons to choose Carrot vs. WordPress Site Speed & Reliability When setting up a WordPress website, you have to be careful about what theme you’re using, what plugins you add, and making sure nothing slows your site down. Often, sleek and fancy sites load very slowly — driving away leads before they even make it to your site. Carrot mitigates all these risks by setting you up with an optimized website out of the box. Carrot dominates as the top leader for page loading speed with a score of 98 out of 100, beating WordPress by more than five points. Lead Generation & Conversion WordPress sites offer no built-in solutions for lead generation. You’re on your own to figure out what works when it comes to conversion. Do you want to spend hours setting up forms and building pages that don’t generate leads? Carrot does all of this for you using time-tested strategies backed by years of data. Not only do Carrot sites convert better, Carrot leads are proven to convert to deals 7x better than non-Carrot leads, and are 2.5x more profitable. SEO and Content Tools Starting with a WordPress site means starting from scratch. If you want tools to help you do keyword research or tracking, or to optimize your on-page SEO, you have to turn to third-party plugins that are often expensive and need regular security updates. Carrot sites are also already filled with optimized content, meaning you don’t have to spend weeks or even months writing all of your website content from scratch. Carrot provides built-in SEO and content generation tools, putting you a step ahead. These additional, deeper features give Carrot members the competitive advantage to rank higher in Google Search results and a better chance of appearing in AI responses. Carrot websites have better SEO than WordPress sites…every time! Carrot undeniably has the best real estate websites when it comes to ranking higher in Google search results thanks to constant … Continued

Carrot Website Pricing

Launch Your Real Estate Lead Gen Website & SEO Tools Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $99/mo Just getting started? Get a mix of web, SEO, and content tools to set you up for success! Most Popular Plus $149/mo Expand your reach with additional SEO tools, better analytics, and beginner automation. Grow $199/mo Turn things up with robust tracking and strong content automation tools. × Starter Plus Grow Starter Perfect For: Investors just getting online Join Now Plus Most Popular Perfect For: Investors ready to step up their online marketing Join Now Grow Perfect For: Investors with a strong online lead gen plan Join Now $99/mo $149/mo $199/mo CARROT WEBSITES High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo Premium Design Templates Add any time for $29/mo Third-Party Integrations SEO-Optimized Starter Copy Visual Editor Fast and Secure Hosting Domain Overview Tool CarrotCRM CRM Seats 1 user 1 user 1 user Upgrade your CRM for additional users and featuers Lead Source Tracking Automated Lead Outreach Property Data & Comps SEO TOOLS & SUCCESS TRACKING Website Traffic Analytics Domain Overview Insights Search Performance Dashboard Campaign Tracking Links 3 included 10 included 100 included Keyword Rank Tracking 3 Keywords 50 Keywords 125 Keywords Keyword Explorer Research Tool — Backlink Analytics — On-Page SEO Recommendations SEO Site Audit — Quarterly Monthly Call Tracking AI Call Insights Available Available Available CONTENT TOOLS AI Rewrite Tool 3 pages Unlimited Unlimited Unique Content Scoring & Guidance Automated Location Pages 3 5 Up to 25 Automated Content Library — — Niche Authority Builder — — VideoPost — — Transcriptions @ $1.80/minute World-Class Support Chat and email support Onboarding tutorials Robust Help Center Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success