Search Results for ppc

10 Must Bookmark Real Estate PPC Marketing Resources We Use (And You Should Too)

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Have you heard of other real estate investors having amazing success with pay per click advertising? Of course, you have. Now might be the best time to educate yourself on PPC and find out how it can help your real estate business. We’ve compiled a list of the top PPC marketing resources we use so that you don’t have to go digging around trying to find where the best information on PPC is. Pay per click is still a growing advertising platform to using when trying to get more website traffic, get more buyer and seller leads and close deals. But… PPC advertising for real estate has gotten more complex over the last few year. When learning about Google Ads, FB, and other pay-per-click services, having an idea of what motivated sellers and buyers are searching for when they are looking to sell their house fast is very important. You need to do some research and educate yourself. Use these resources and tools to become a real estate PPC expert! So what tools do we use when we’re diving into our PPC marketing or the PPC marketing with our clients to help them crush it. The Top 10 PPC Marketing Resources And Tools We Use Google Ads Google Ads is the reigning champion of PPC. The Google Ads tool and the advertising network are second to none. Whenever we’re launching a PPC marketing campaign, we start with Google Ads, then expand as we see results. So, there is no better place to start your PPC education than with Google. These resources provided by Google are a mix of beginner and expert tips and tools. Before you begin your own AdWords campaign, start here and get educated. Resources that Google makes available to learn about PPC: Google Ads Youtube Channel Google Ads Best Practices Microsoft Advertising The number 2 search engine to generate motivated seller leads consistently is Microsoft. Although they’ve made huge competitive strides, it’s nowhere near Google. But, Microsoft is still an important and useful platform for showing real estate ads. It’s demographic tends to be slightly different than that of Google and is a less expensive cost-per-click alternative. Like Google, Microsoft Advertising offers its library of resources on how to use its PPC tools: Get Started With Bing Ads Tutorial Bing Ads Get Started Guide Wordstream [Image Source] Wordstream’s PPC University Who’s not looking to cut down their PPC learning time and, in return, reduce your management costs and get better results? Wordstream can be used as that go-to PPC source. As both a PPC tool and consulting agency, Wordstream has grown to become one of the most comprehensive resources for PPC knowledge, offering up full online training (for free) via their PPC University section. Also, check out their Grader tool. Submit your PPC account to see how it ranks and get weekly reports. We love Wordstream and recommend you check out the following: Wordstream University Wordstream Blog Wordstream Grader Tool SEMRush – Traffic And Competitor Analysis [Image Source] SEMrush Want to see what your biggest competitors are doing with their PPC marketing campaigns in their market? Well, tools like SEMrush can help you do just that. SEMrush is a keyword research tool with a database of over 35 million keywords and keyword phrases used to drive website traffic. The data is taken directly from Google’s organic search results as well as Google Ads. It is one of the best keyword research tools available. Best of all, you can use it as a spy tool. It currently offers a free (limited) version and a full, paid, version. Why … Continued

AdWords Nerds Review – PPC Service For Real Estate Investors

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Is AdWords emptying your budget with little return? Are you managing your own campaign? If hastily created, PPC can be a money pit. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo PPC (PayPerClick) marketing is one of the online lead generation strategies we teach our Carrot clients to use to get traffic coming in while you build up your SEO and content marketing. Why? Because SEO is a long term game (highly profitable but it takes patience)… while with PPC marketing you can have traffic and leads coming in, in hours or days. It’s not “one or the other”… it’s a matter of your real estate lead gen goals and which one or ones best fit into your overall time and money budget to reach the prospects that you need to keep growing your business. Like this chart shows… PPC Marketing Can Be A Critical Part Of An Overall Lead Generation Effort For Many With that said, if you know that PPC marketing can be a great tool for you and your real estate investing business, but just don’t have the time to learn it yourself, you need to seriously think about finding an amazing team to do the work for you. Who specializes in working with real estate investors and all of the intracacies involved. Who specializes in performance above all else, not just setting up and automating a PPC campaign. And who delivers amazing customer support that you’re used to as a Carrot client. So… We Welcome Our Latest Carrot Certified Partner To Our Community… We’re excited to announce welcoming in AdwordsNerds to our Carrot Marketplace as our Carrot Certified Partner on the PPC marketing side of things. So, one of the first things you need to take into consideration before starting out in PPC is to perform a simple review Google search. Start the search by Googling terms such as “AdWords Nerds review” or “reviews of AdWords Nerds”. It’s important for you to have in mind how different PPC service companies have performed with past clients. Take a look at ratings, management fees, costs per conversions, lead generation, if you will have access to your account. There are some PPC consultants who might charge $150 to $5000+ per month or charge a flat rate per lead. Adding that optimized real estate PPC specialist is often the more “cost-effective” route than signing with a large agency. Those investors that try to manage their own AdWords campaigns usually become frustrated at quit. Leaving a bad experience. The solution: Hire a professional PPC service for real estate investors. AdWords PPC can be a very complex process. Without the proper guidance and education, one can become confused while wasting a lot of marketing dollars. With that, Dan at AdWords Nerds stepped up to the plate! AdWords Nerds is a certified InvestorCarrot PPC company and partner. Dan wrote a very detailed PPC guide that explains what things you should know about AdWords before you start advertising and spending money. This guide lays out the things you must know about AdWords before you start using it. Real estate investors have one of the toughest, weirdest, most complicated AdWords markets in the world. Dan came into investing after running AdWords campaigns in a dozen different industries. He worked with plumbers and coaches, plastic surgeons and ambulance companies. Not a single one of them had the sheer level of insanity found when he started digging into the world of online marketing for real estate investors. Why is that? Well, there’s a few reasons: High Potential ROI On Real Estate Deals Lends Itself To … Continued

Nearly $75,000 Net Profit With PPC Marketing and InvestorCarrot – Chris Campbell Case Study

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One of the coolest parts of our job here at InvestorCarrot is hearing the stories from our members when they implement stuff leveraging our system and get great (life changing) results. Well, one day we got this email below from one of our investor members, Chris Campbell of Real Property Mavens. So we hopped on and did a video case study with Chris recently that you can dive into below. On this Carrot Customer Case Study we dive into…  How he set a goal to do 6 figures his first year wholesaling (and fell just short) How Chris got started and what spurred him to quit his job How he found his first mentor (who he ended up closing 10+ deals with him) What he learned from getting cut out of multiple deals by his mentor How he lost $25k in profits on 1 deal by going “cheap” on the ______ _____ (find out in the video below) How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through InvestorCarrot … and a lot more! Chris has a great story and he walks through how he started, how he got burnt, how he landed on his feet and went full-time, and what he does to generate his leads and deals right now in 2015 leveraging the web. Dive Into Chris Campbell’s Story Below! If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the InvestorCarrot demo and see what Chris and countless other investors are experiencing with InvestorCarrot. If you are an InvestorCarrot member and you’re interested in ramping up your PPC (payperclick) marketing like Chris did, check out our PPC services in the Carrot Marketplace.

Carrot Website Pricing Annual

Launch a website that attracts the most motivated leads Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $76/month billed annually @ $908/year Just getting started… …or choose your add-ons Most Popular Plus $100/month billed annually @ $1,204/year Dive deeper into SEO… Everything in Starter and… …or choose your add-ons Grow $150/month billed annually @ $1,796/year Automated content tools… Everything in Plus and… …or choose your add-ons × Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $89/mo $118/mo $176/mo Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo SEO-Optimized Content Visual Editor Fast and secure managed hosting Domain Overview Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 125 Keywords 125 Keywords Purchase additional keywords at any time Search Performance Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — SEO Site Audit — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $29/mo World-Class Support Chat and email support Onboarding & tutorials Carrot strategy guides Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $29/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Get Started Today → Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Get Started Today → Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success Get Started Today →

Carrot Website Pricing

Looking for a CRM without a website? See Carrot CRM Pricing → Starter $89/mo Just getting started… …or choose your add-ons Most Popular Plus $118/mo Dive deeper into SEO… Everything in Starter and… …or choose your add-ons Grow $176/mo Automated content tools… Everything in Plus and… …or choose your add-ons × Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $89/mo $118/mo $176/mo Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo SEO-Optimized Content Visual Editor Fast and secure managed hosting Domain Overview Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 125 Keywords 125 Keywords Purchase additional keywords at any time Search Performance Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — SEO Site Audit — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $29/mo World-Class Support Chat and email support Onboarding & tutorials Carrot strategy guides Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $29/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Get Started Today → Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Get Started Today → Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success Get Started Today →

Real Estate Investors: The State of Marketing 2025

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Real estate investing is an interesting industry… Some investors are all in, doing it as their full-time job. Others do a deal or two a year on the side. Some invest in marketing to generate leads, some rely solely on referrals. While there’s no right or wrong way, it’s always insightful to learn what others are doing and where they’re finding success. Table of Contents How Much Time Do Investors Spend Marketing? Where Should Investors Focus Their Marketing? Marketing Budgets in 2025 What to Expect from PPC & Paid Ads How Much to Spend on Ads The Most Effective Advertising Google Ad Changes in 2025 Your 2025 Playbook for More Deals To help shine some light on the state of real estate investment marketing, we surveyed 90 REI professionals — both Carrot members and non-Carrot members — to learn what marketing strategies they’re using, what their most effective lead generation channels are, their annual marketing budget, and how 2025 will be different from 2024. Investors of all experience levels and a variety of real estate investment specialties responded, providing valuable insights no matter where you are on your REI journey. Real estate investors mostly handle their own marketing… For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule though. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change this year though, as an impressive 71% of investors plan on increasing their marketing time. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solutions available, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common are a CRM and website. Investing in a real estate CRM is a smart move in 2025 to keep all your leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. Marketing tools support a range of lead generation strategies. The average investor works with three strategies to actively generate leads, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics still work a successful investment business. The “tried and true” lead generation approaches aren’t fading, but successful investors are also expanding online to ensure they capture the maximum number of leads. × × Carrot CRM Never Lose Track of a Deal Get Carrot CRM While referrals and networking are the No. 1 source of leads for many investors, social media and direct mail are also top lead drivers. When planning your marketing strategy in 2025, a healthy mix of networking plus online and offline marketing has the best chance of driving success. Channels like direct mail & paid social media ads still work in 2025, but judging by the numbers, there’s low-hanging fruit in SEO. Note: The important part is to treat your website as the “hub” … Continued

Benchmark Report 2025

With limited budgets and stiff competition in real estate investing, knowing which lead generation avenues work best, what type of return you can expect, and how you compare to your peers is valuable information. Many general benchmark reports exist, but they’re really only helpful if you benchmark within your specific industry. Carrot has been hosting real estate investor websites for wholesalers, flippers, and beyond since 2013, putting us in the unique position of having 10+ years of data and insights. This Real Estate Investing: State of Marketing 2025 report from Carrot sets the benchmark for real estate investors to gauge the success of their website, SEO, PPC, and other marketing efforts and plan goals for 2025. Methodology For this report, we analyzed 2024 data from 6,303 real estate investor websites hosted by Carrot. To ensure websites were mature enough to generate consistent traffic and leads, we only analyzed sites created before July 1, 2023. Motivated Leads, a digital marketing agency specializing in online advertising for real estate investors, provided paid advertising data and insights, analyzing spending and conversion trends from the accounts they manage. We also surveyed 90 real estate investing professionals — both Carrot members and non-Carrot members — with a range of experience to get a broader sense of marketing strategies going into 2025. This survey provides insights that data alone can’t capture, such as budgets, planned strategy changes from 2024 into 2025, and the success of offline lead generation tactics. Investors of all experience levels and a variety of real estate investment specialties responded. Top Takeaways Insights from Real Estate Investors Top Takeaway: The majority of real estate investors plan to increase their marketing budgets and time spent on marketing. Are you ready to keep up? In 2025 you should have a website and CRM at the bare minimum. For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change as we go into 2025 though, as an impressive 71% of investors plan on increasing their marketing time this year. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find marketing strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solution options, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common solutions are a CRM and website. Investing in a real estate CRM is a smart move going into 2025 to keep all leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. These tools support a range of lead generation strategies. The average investor works with three strategies, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics are required for a successful investment business. While referrals and networking are the No. 1 source of leads for many investors, … Continued

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month Investor/Agent Mike Wall turned his real estate investing side hustle into a steady business, closing 3-4 deals monthly with an average profit of $25,000 per deal by focusing on high-quality lead sources that saved him time & energy. Here’s how he did it. Closing 3-4 Deals Per Month at ~100k/mo Profit $25k Profit Per Deal On average, at 3-4 deals per month $4,000 Per month Marketing spend (PPC + Carrot) Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Chasing Unmotivated Leads & Overspending on Marketing Mike was a real estate agent with a brokerage of 20 agents, doing 300 deals per year, who dabbled as an investor but decided to get serious about it. It only took a few months into investing to get tired of chasing down un-motivated leads and competing against other investors for the same lead lists — cold calling, direct mail, text blasting, etc. He was spending time chasing dead leads and blowing his marketing budget without closing deals. Before Carrot, Mike paid $7k for two custom websites and spent $5k/month on offline marketing but was hardly getting any visits to his website and had ZERO leads. He’d wasted money and wasn’t standing out. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot: The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google When Mike realized the most motivated leads were searching on Google, he started researching which website builder to go with. The AHA moment was when Mike was Googling “we buy houses” in competitive markets and found Carrot sites were the ones ranking. He noticed Carrot laid out a path for creating an inbound flow of leads like he was searching for – and that a Carrot site was the “hub” to send all your marketing to so it converts better. Step 1 was getting a Carrot site launched and doing the initial work to optimize it for SEO. Mike knew that SEO results take diligence and time, so to get leads immediately, he began sending Google Ads/PPC traffic to his new site. Step 2 was logging into his Carrot site and using tools like the one-click Location pages, and Automated Credibility Posts, along with the AI rewrite tool to pump out content that would rank well in Google. He made sure to save time by following Carrots training and guidance every step of the way. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 427 Total Leads from Dec 2023 – Jan 2024 Mike’s 6-Month Plan to Generate Consistent Inbound Leads Month 1 – January 2024: Months 2-3: I couldn’t survive without the SEO Tools…I love the SEO & content tools, but it’s more about combining everything. Months 4-6: Months 6-12 The Result: Mike’s Path to $100k/Mo in Deals After 1 year with Carrot, Mike is averaging $75k-$100k profits per month (that’s 3-4 deals per month at $25k average profit per deal!) – All but two of the deals he closed this year were from SEO & Google Ads to his Carrot site, and those two were referrals from Carrot deals! BEFORE Carrot: (January 2024): AFTER Carrot (January 2025):