Search Results for ppc

10 Must Bookmark Real Estate PPC Marketing Resources We Use (And You Should Too)

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Have you heard of other real estate investors having amazing success with pay per click advertising? Of course, you have. Now might be the best time to educate yourself on PPC and find out how it can help your real estate business. We’ve compiled a list of the top PPC marketing resources we use so that you don’t have to go digging around trying to find where the best information on PPC is. Pay per click is still a growing advertising platform to using when trying to get more website traffic, get more buyer and seller leads and close deals. But… PPC advertising for real estate has gotten more complex over the last few year. When learning about Google Ads, FB, and other pay-per-click services, having an idea of what motivated sellers and buyers are searching for when they are looking to sell their house fast is very important. You need to do some research and educate yourself. Use these resources and tools to become a real estate PPC expert! So what tools do we use when we’re diving into our PPC marketing or the PPC marketing with our clients to help them crush it. The Top 10 PPC Marketing Resources And Tools We Use Google Ads Google Ads is the reigning champion of PPC. The Google Ads tool and the advertising network are second to none. Whenever we’re launching a PPC marketing campaign, we start with Google Ads, then expand as we see results. So, there is no better place to start your PPC education than with Google. These resources provided by Google are a mix of beginner and expert tips and tools. Before you begin your own AdWords campaign, start here and get educated. Resources that Google makes available to learn about PPC: Google Ads Youtube Channel Google Ads Best Practices Microsoft Advertising The number 2 search engine to generate motivated seller leads consistently is Microsoft. Although they’ve made huge competitive strides, it’s nowhere near Google. But, Microsoft is still an important and useful platform for showing real estate ads. It’s demographic tends to be slightly different than that of Google and is a less expensive cost-per-click alternative. Like Google, Microsoft Advertising offers its library of resources on how to use its PPC tools: Get Started With Bing Ads Tutorial Bing Ads Get Started Guide Wordstream [Image Source] Wordstream’s PPC University Who’s not looking to cut down their PPC learning time and, in return, reduce your management costs and get better results? Wordstream can be used as that go-to PPC source. As both a PPC tool and consulting agency, Wordstream has grown to become one of the most comprehensive resources for PPC knowledge, offering up full online training (for free) via their PPC University section. Also, check out their Grader tool. Submit your PPC account to see how it ranks and get weekly reports. We love Wordstream and recommend you check out the following: Wordstream University Wordstream Blog Wordstream Grader Tool SEMRush – Traffic And Competitor Analysis [Image Source] SEMrush Want to see what your biggest competitors are doing with their PPC marketing campaigns in their market? Well, tools like SEMrush can help you do just that. SEMrush is a keyword research tool with a database of over 35 million keywords and keyword phrases used to drive website traffic. The data is taken directly from Google’s organic search results as well as Google Ads. It is one of the best keyword research tools available. Best of all, you can use it as a spy tool. It currently offers a free (limited) version and a full, paid, version. Why … Continued

AdWords Nerds Review – PPC Service For Real Estate Investors

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Is AdWords emptying your budget with little return? Are you managing your own campaign? If hastily created, PPC can be a money pit. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo PPC (PayPerClick) marketing is one of the online lead generation strategies we teach our Carrot clients to use to get traffic coming in while you build up your SEO and content marketing. Why? Because SEO is a long term game (highly profitable but it takes patience)… while with PPC marketing you can have traffic and leads coming in, in hours or days. It’s not “one or the other”… it’s a matter of your real estate lead gen goals and which one or ones best fit into your overall time and money budget to reach the prospects that you need to keep growing your business. Like this chart shows… PPC Marketing Can Be A Critical Part Of An Overall Lead Generation Effort For Many With that said, if you know that PPC marketing can be a great tool for you and your real estate investing business, but just don’t have the time to learn it yourself, you need to seriously think about finding an amazing team to do the work for you. Who specializes in working with real estate investors and all of the intracacies involved. Who specializes in performance above all else, not just setting up and automating a PPC campaign. And who delivers amazing customer support that you’re used to as a Carrot client. So… We Welcome Our Latest Carrot Certified Partner To Our Community… We’re excited to announce welcoming in AdwordsNerds to our Carrot Marketplace as our Carrot Certified Partner on the PPC marketing side of things. So, one of the first things you need to take into consideration before starting out in PPC is to perform a simple review Google search. Start the search by Googling terms such as “AdWords Nerds review” or “reviews of AdWords Nerds”. It’s important for you to have in mind how different PPC service companies have performed with past clients. Take a look at ratings, management fees, costs per conversions, lead generation, if you will have access to your account. There are some PPC consultants who might charge $150 to $5000+ per month or charge a flat rate per lead. Adding that optimized real estate PPC specialist is often the more “cost-effective” route than signing with a large agency. Those investors that try to manage their own AdWords campaigns usually become frustrated at quit. Leaving a bad experience. The solution: Hire a professional PPC service for real estate investors. AdWords PPC can be a very complex process. Without the proper guidance and education, one can become confused while wasting a lot of marketing dollars. With that, Dan at AdWords Nerds stepped up to the plate! AdWords Nerds is a certified InvestorCarrot PPC company and partner. Dan wrote a very detailed PPC guide that explains what things you should know about AdWords before you start advertising and spending money. This guide lays out the things you must know about AdWords before you start using it. Real estate investors have one of the toughest, weirdest, most complicated AdWords markets in the world. Dan came into investing after running AdWords campaigns in a dozen different industries. He worked with plumbers and coaches, plastic surgeons and ambulance companies. Not a single one of them had the sheer level of insanity found when he started digging into the world of online marketing for real estate investors. Why is that? Well, there’s a few reasons: High Potential ROI On Real Estate Deals Lends Itself To … Continued

Nearly $75,000 Net Profit With PPC Marketing and InvestorCarrot – Chris Campbell Case Study

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One of the coolest parts of our job here at InvestorCarrot is hearing the stories from our members when they implement stuff leveraging our system and get great (life changing) results. Well, one day we got this email below from one of our investor members, Chris Campbell of Real Property Mavens. So we hopped on and did a video case study with Chris recently that you can dive into below. On this Carrot Customer Case Study we dive into…  How he set a goal to do 6 figures his first year wholesaling (and fell just short) How Chris got started and what spurred him to quit his job How he found his first mentor (who he ended up closing 10+ deals with him) What he learned from getting cut out of multiple deals by his mentor How he lost $25k in profits on 1 deal by going “cheap” on the ______ _____ (find out in the video below) How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through InvestorCarrot … and a lot more! Chris has a great story and he walks through how he started, how he got burnt, how he landed on his feet and went full-time, and what he does to generate his leads and deals right now in 2015 leveraging the web. Dive Into Chris Campbell’s Story Below! If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the InvestorCarrot demo and see what Chris and countless other investors are experiencing with InvestorCarrot. If you are an InvestorCarrot member and you’re interested in ramping up your PPC (payperclick) marketing like Chris did, check out our PPC services in the Carrot Marketplace.

Carrot vs Custom WordPress

How much does a WordPress site actually cost? When considering the costs of building a website, it’s essential to look beyond the initial price tag. A custom WordPress site might seem like a cost-effective solution at first glance. However, when you factor in the potential revenue lost due to lower conversion rates, the true cost becomes apparent. Consider the cost of a lost lead. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance. Carrot Websites vs. WordPress Websites Feature Comparison Website with hundreds of design options and customizations High converting website designed to generate leads Plugin and security updates done automatically, without breaking you site Industry leader for website speed as seen in 3rd-party study SEO optimized starter content so you don’t need to write an entire website from stratch A full suite of content creation tools to boost SEO (no need to download and maintain more plugins) Automatically created Location Pages to save countless hours Top search results for “sell my house fast” World-class support with a 96% satisfaction rating 3 reasons to choose Carrot vs. Custom WordPress Site Speed & Reliability When setting up a custom WordPress website you have to be careful about what host you’re choosing, what theme you’re using, and making sure that all of those factors aren’t dramatically slowing your site down. Often sleek and fancy sites load very slowly and aren’t optimized. Carrot takes all of those decisions off your lap by setting you up with an optimized website out of the box. In fact, Carrot dominated as the top leader for page loading speed with a score of 98 out of 100, so you can be assured our sites will always create a positive, speedy experience for your clients. Lead Generation & Conversion Custom WordPress sites offer no built-in solutions for lead generation, and you’re on your own to figure out what works when it comes to conversion. Do you want to spend hours setting up forms and building pages that don’t convert or only get you cold leads? Carrot does all of this for you using time-tested strategies backed by years of data. Not only do Carrot sites convert better, Carrot leads are proven to convert 7x better to deals than non-Carrot leads, and are 2.5x more profitable. SEO and Content Tools Starting with a custom WordPress site means starting from scratch. If you want tools to help you do keyword research or tracking, or to optimize your on-page SEO, you have to turn to third-party plugins that are often expensive and need regular security updates. Carrot sites are also already filled with optimized content which means you don’t have to spend weeks or even months writing all of your website content from scratch. With Carrot we provide you with many built-in solutions like our Advanced SEO Tools and Tracking and our Content Tools Add-On which automates tons of the work for you. Having additional deeper features like these really give our Carrot members the competitive advantage to rank higher in Google Search results. Carrot websites have better SEO than WordPress sites…every time! Carrot is undeniably the best real estate marketing platform when it comes to ranking higher in Google search results than our competitors thanks to constant research in optimizing our high-performance websites. Keywords like “sell my house fast” are where Carrot customers thrive – and we have the data to prove it. In fact, we recently conducted … Continued

Carrot Website Pricing

Launch Your Real Estate Lead Gen Website & SEO Tools Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $99/mo Just getting started? Get a mix of web, SEO, and content tools to set you up for success! Most Popular Plus $149/mo Expand your reach with additional SEO tools, better analytics, and beginner automation. Grow $199/mo Turn things up with robust tracking and strong content automation tools. × Starter Plus Grow Starter Perfect For: Investors just getting online Join Now Plus Most Popular Perfect For: Investors ready to step up their online marketing Join Now Grow Perfect For: Investors with a strong online lead gen plan Join Now $99/mo $149/mo $199/mo CARROT WEBSITES High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo Premium Designs Add any time for $29/mo Third-Party Integrations SEO-Optimized Starter Copy Visual Editor Fast and Secure Hosting Domain Overview Tool CarrotCRM CRM Seats 1 user 1 user 1 user Upgrade your CRM for additional users and featuers Lead Source Tracking Automated Lead Outreach Property Data & Comps SEO TOOLS & SUCCESS TRACKING Website Traffic Analytics Domain Overview Insights Search Performance Dashboard Campaign Tracking Links 3 included 10 included 100 included Keyword Rank Tracking 3 Keywords 50 Keywords 125 Keywords Keyword Explorer Research Tool — Backlink Analytics — On-Page SEO Recommendations SEO Site Audit — Quarterly Monthly Call Tracking AI Call Insights Available Available Available CONTENT TOOLS AI Rewrite Tool 3 pages Unlimited Unlimited Unique Content Scoring & Guidance Automated Location Pages 3 5 Up to 25 Automated Content Library — — Niche Authority Builder — — VideoPost — — Transcriptions @ $1.80/minute World-Class Support Chat and email support Onboarding tutorials Robust Help Center Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success

Carrot Website Annual

Launch Your Real Estate Lead Gen Website & SEO Tools Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $84/mo $1009 billed annually — Save $179 dollars! Just getting started? Get a mix of web, SEO, and content tools to set you up for success! Most Popular Plus $127/mo $1519 billed annually — Save $269 dollars! Expand your reach with additional SEO tools, better analytics, and beginner automation. Grow $169/mo $2029 billed annually — Save $359 dollars! Turn things up with robust tracking and strong content automation tools. Starter Plus Grow Starter Perfect For: Investors just getting online Join Now Plus Most Popular Perfect For: Investors ready to step up their online marketing Join Now Grow Perfect For: Investors with a strong online lead gen plan Join Now $84/mo $1009 billed annually — Save $179! $127/mo $1519 billed annually — Save $269 dollars! $169/mo $2029 billed annually — Save $359 dollars! CARROT WEBSITES High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo Premium Designs Add any time for $29/mo Third-Party Integrations SEO-Optimized Starter Copy Visual Editor Fast and Secure Hosting Domain Overview Tool CRM LEAD MANAGER CRM Seats 1 user 1 user 1 user Upgrade your CRM for additional users and featuers Lead Source Tracking Automated Lead Outreach Property Data & Comps SEO TOOLS & SUCCESS TRACKING Website Traffic Analytics Search Performance Insights Campaign Tracking Links 3 included 10 included 100 included Keyword Rank Tracking 3 Keywords 50 Keywords 125 Keywords Keyword Research Tool — On-Page SEO Recommendations SEO Site Audit — Quarterly Monthly CONTENT TOOLS AI Rewrite Tool 3 pages Unlimited Unlimited Unique Content Scoring & Guidance Auto Location Pages 3 5 Up to 25 Automated Content Library — — Niche Authority Builder — — VideoPost — — Transcriptions @ $1.80/minute World-Class Support Chat and email support Onboarding tutorials Robust Help Center Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success

Top 5 Ways to Find Off-Market Properties (That Other Investors Miss)

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You don’t have to be lucky to get off-market properties as a real estate investor. You just need to know how to find them and how to get them to you before they go on auction sites, Zillow, or to a competitor.  These five proven methods show you exactly how to build that pipeline ethically, legally, and in a way that’s scalable.  KEY TAKEAWAYS Attracting off-market investment properties is a good option for both new and seasoned real estate investors as there are multiple strategies and some budget-friendly options. Keep reading to see the top five ways to attract off-market properties, the pros and cons, and how to set up each one. Table of Contents SEO (The Best Way to Find Motivated Sellers) Pros of SEO for real estate investors Cons of SEO for real estate investors Driving for Dollars (Most Budget-Friendly) Pros of Driving for Dollars for real estate investors Cons of Driving for Dollars for real estate investors PPC Ads (Fastest)  Pros of PPC for real estate investors Cons of PPC for real estate investors Networking Pros of Networking for real estate investors Cons of Networking for real estate investors Radio Ads Pros of Radio Ads for real estate investors Cons of Radio Ads for real estate investors What’s next? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. SEO (The Best Way to Find Motivated Sellers) When someone types “sell my house fast” into Google, you know they aren’t casual sellers — they need to sell now and are willing to accept a lower price for speed and convenience. That’s exactly who you want to attract. How do you make sure they come to your website?  It happens through SEO (Search Engine Optimization) — the process of getting your website to show up in top search results when sellers type phrases like “sell my house fast” or “cash offer for home” into Google. To tell Google what phrase you want a specific page to rank for, put the phrase or some variation of it in: For example, if you search for ‘sell my house for cash in Texas,’ the top-ranking websites have exactly what I described:  If you look at “Jamie Buys Houses” in the screenshot above, it includes “We Buy Houses In Texas” in their title, “Texas” in their URL, and “sell your house fast without paying commissions” in their description. It’s also good to include the phrase you’re targeting at least a couple of times in the content of your page as well.  Look at Four19 Properties’ page for the keyword “sell my house for cash in Dallas.” They’ve included phrases like “sell house fast in Dallas” and “cash offer” on their page.  To find the right phrases to include on your page, you need to do keyword research. It is simply figuring out what words people actually type into Google when they’re looking to sell their house fast. Instead of guessing which search terms to target, keyword research shows you exactly what motivated sellers are searching for (the keyword) and how many people search for those terms each month (search volume). For example, you might discover that 720 people search for “sell my house fast Dallas” every month, but only 50 search for “Dallas home buyers.”  This tells you which phrase to focus on for better results. You can do basic keyword research using free tools like Google’s Keyword Planner or Ubersuggest. Just type in phrases you think sellers might use, and these tools will show you search volume data and suggest related terms you might not … Continued

Real Estate Investors: The State of Marketing 2025

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Real estate investing is an interesting industry… Some investors are all in, doing it as their full-time job. Others do a deal or two a year on the side. Some invest in marketing to generate leads, some rely solely on referrals. While there’s no right or wrong way, it’s always insightful to learn what others are doing and where they’re finding success. Key Takeaways Whether you’re brand new to real estate investing or a seasoned pro, this report gives you good insights into what your peers are up to, industry standards, and how you stack up. Table of Contents Who are Real Estate Investors? How Much Time Do Investors Spend Marketing? Where Should Investors Focus Their Marketing? Marketing Budgets in 2025 What to Expect from PPC & Paid Ads How Much to Spend on Ads The Most Effective Advertising Google Ad Changes in 2025 Your 2025 Playbook for More Deals Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Who are real estate investors? To help shine some light on the state of real estate investment marketing, we surveyed 90 REI professionals — both Carrot members and non-Carrot members — to learn what marketing strategies they’re using, what their most effective lead generation channels are, their annual marketing budget, and how 2025 will be different from 2024. Investors of all experience levels and a variety of real estate investment specialties responded, providing valuable insights no matter where you are on your REI journey. Real estate investors mostly handle their own marketing… For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule though. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change this year though, as an impressive 71% of investors plan on increasing their marketing time. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solutions available, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common are a CRM and website. Investing in a real estate CRM is a smart move in 2025 to keep all your leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. Marketing tools support a range of lead generation strategies. The average investor works with three strategies to actively generate leads, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics still work a successful investment business. The “tried and true” lead generation approaches aren’t fading, but successful investors are also expanding online to ensure they capture the maximum number of leads. × × Carrot CRM Never Lose Track of a Deal Get Carrot CRM While referrals and networking are the No. 1 source of leads for many investors, social media and direct mail are also top lead drivers. … Continued

Benchmark Report 2025

With limited budgets and stiff competition in real estate investing, knowing which lead generation avenues work best, what type of return you can expect, and how you compare to your peers is valuable information. Many general benchmark reports exist, but they’re really only helpful if you benchmark within your specific industry. Carrot has been hosting real estate investor websites for wholesalers, flippers, and beyond since 2013, putting us in the unique position of having 10+ years of data and insights. This Real Estate Investing: State of Marketing 2025 report from Carrot sets the benchmark for real estate investors to gauge the success of their website, SEO, PPC, and other marketing efforts and plan goals for 2025. Methodology For this report, we analyzed 2024 data from 6,303 real estate investor websites hosted by Carrot. To ensure websites were mature enough to generate consistent traffic and leads, we only analyzed sites created before July 1, 2023. Motivated Leads, a digital marketing agency specializing in online advertising for real estate investors, provided paid advertising data and insights, analyzing spending and conversion trends from the accounts they manage. We also surveyed 90 real estate investing professionals — both Carrot members and non-Carrot members — with a range of experience to get a broader sense of marketing strategies going into 2025. This survey provides insights that data alone can’t capture, such as budgets, planned strategy changes from 2024 into 2025, and the success of offline lead generation tactics. Investors of all experience levels and a variety of real estate investment specialties responded. Top Takeaways Insights from Real Estate Investors Top Takeaway: The majority of real estate investors plan to increase their marketing budgets and time spent on marketing. Are you ready to keep up? In 2025 you should have a website and CRM at the bare minimum. For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change as we go into 2025 though, as an impressive 71% of investors plan on increasing their marketing time this year. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find marketing strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solution options, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common solutions are a CRM and website. Investing in a real estate CRM is a smart move going into 2025 to keep all leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. These tools support a range of lead generation strategies. The average investor works with three strategies, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics are required for a successful investment business. While referrals and networking are the No. 1 source of leads for many investors, … Continued