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View Over 600+ Real Estate Investor PPC Keywords × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge Who This Guide Is For: We teamed up with Dan Barrett with AdwordsNerds, who analyzed over 3 million keywords and 5,500 leads to create this report to get a more advanced guide for real estate investors and marketing vendors already investing consistently in PPC marketing. Those who already have some months under their belt running ads have invested into the thousands in click costs and are looking to eliminate the waste in your account and hone in on the keywords and ad groups that will return the most profits in your pocket over the long term. If you’re a newer real estate investor or just exploring PPC marketing, save this post for later. You may start at some of our other blog posts on PPC marketing for real estate investors to get your start. How Much Of This Guide Should You Read?: This guide was meant to be read cover to cover. I know it’s tempting, but don’t go straight to the keyword list and think you’re going just to download a list and upload it to your PPC account. Great PPC performance doesn’t work that way. We’ll start with the method for our analysis, dive into how the keyword “match types” work, the scientific way to calculate the ROI of a particular keyword, then the keywords themselves based on Dan’s analysis. Let’s dive in! Introduction | Match Types | Data & Results | Map Number | The Keyword Real estate investors have one of the world’s toughest (and weirdest) Google Ads markets. I mean it: I came into investing after running Google Ads campaigns in a dozen different industries. I worked with plumbers and coaches, plastic surgeons, and ambulance companies. Not one of them had the level of competition I found when I started digging into online marketing for real estate investors. So why is online marketing for REI so nuts? Well, there are a few reasons: Why you shouldn’t just grab the PPC keywords. Dive into how we arrived at these keywords (our process) first…  One of the biggest reasons so many investors’ PPC campaigns are bleeding money is that many tend to take the “easy” way out. You just wanna grab the high ROI keywords in this report and paste them into your campaign, right? DON’T DO IT.  That’s exactly what you don’t want to do. We’ll dive into the “why” below first, then dive into the actual keyword report near the bottom and implement it in your own PPC campaigns. This is one of the most comprehensive reports of its kind for what’s working (and not working) at scale over dozens of markets and thousands of seller lead conversions for motivated house seller PPC marketing. Without good data to fall back on, people share their personal experiences. For example, an investor might share his or her account that’s been crushing it in their market. So what happens if you take that account and set it up in your neck of the woods? About 50% of the time, you’ll do great. And the other 50% of the time? Your account turns into a giant, smoking hole in the ground. That’s because so much of what determines a keyword’s profitability is unique to your market, your business, and your situation. And what CRUSHES it in one market may flop in another. Another reason there’s a lot of confusion out there is that… PPC is not SEO. Here’s Why… SEO keywords are pretty well-understood in the REI space – companies like Carrot have put out amazing SEO guides on … Continued

How To Measure The Success Of Your Real Estate PPC Campaign

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“Listen… it’s not working.” Those are the same words that thousands (millions?) of real estate investors have said to the person running their PPC ads. “I’ve already spent $1,500 and I haven’t closed a single deal from those leads! If it hasn’t worked now, then it isn’t going to work.” It’s difficult to believe differently than that. After spending thousands of dollars on a campaign which isn’t delivering the kind of results your business needs, quitting seems like the only logical option. But let’s slow down for a moment. Just because you’ve spent several thousand dollars on your PPC efforts without closing a deal does not mean you’re doing something wrong. In fact, it might mean you’re doing something right. Let me explain. What Is The Goal Of Your Real Estate PPC Campaign? Is your real estate PPC campaign a success? To answer that question, you first need to determine the goal of running ads. If you’re simply trying to build brand awareness, then seeing a tangible return on your investment might be irrelevant. If you’re trying to generate leads for your email list which might turn into a closed deal down the road, then all that matters is getting new people on your email list. In those cases, use the metrics mentioned in this article to determine how successful your real estate PPC campaign is. If more likely, you’re running a PPC campaign to find motivated sellers and close deals, having a strict, tangible, profitable ROI matters a lot more. The first thing you’ll need to do, then — before you even launch your campaign, ideally — is set a realistic and profitable budget for your ads. Here’s how to do that. What is a Realistic Budget and ROI For Your Real Estate PPC Campaign? Earlier, I said, “Just because you’ve spent several thousand dollars on your PPC efforts without closing a deal does not mean you’re doing something wrong. In fact, it might mean you’re doing something right.” And I meant it. At Carrot, we know lots of real estate investors who have to spend between $1,000 and $5,000 to get a single deal. The reason for that has nothing to do with their ads being ineffective, but everything to do with thick market competition. The thicker the competition, the more investors have to spend on ads to close a single deal. Here’s the kicker, though: those investors are still making between $10,000 and $50,000 in profit as wholesale fees. So while spending up to $5k on an ad campaign might seem crazy, it’s still very profitable. Brian Rockwell is one such investor (and Carrot member!) who consistently pays several thousand dollars to close a single deal in his highly competitive market: Dallas, Texas. Here’s what he has to say about it: “Would you pay $3,000 to make $30,000? I don’t know about you, but I’d take that deal all day long.” Okay. Great. Spend money to make money. You get that. But how much money is too much money? How much should you expect to spend on your PPC campaign before closing a deal? At what point should you throw in the towel? To answer that question, check out our free-to-use ROI calculator for paid ad campaigns. You’ll just need four pieces of information in hand: Typical profit per deal Typical # of leads to close 1 deal Cost per click Website conversion rate Example: Imagine that you can safely expect to make at least $15,000 in wholesale fees on a single deal. Let’s also imagine you’re in a competitive market and that it takes you 25 leads to close … Continued

Ad Copy For Real Estate PPC Campaigns | 8 Tips to Get You More Clicks!

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Before you launch a real estate PPC campaign and even press “Start,” you want to give that campaign the best chance of success. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo When it does launch, you want to collect clicks from motivated sellers or interested buyers, and you want your cost-per-click to stay within budget. Easier said than done, of course. You might think that a campaign will convert like a million bucks, but then you launch it… and it doesn’t. (You’ve been there, right?) How can you possibly know what will convert well and what isn’t before you even launch the campaign? Well, ultimately, you can’t. But you can use a few simple copywriting tricks to increase the chance that your ad is a winner. When it comes to platforms such as Google Ads, it’s just words on a page, no images or video allowed. So let me walk you through 8 ad copy for real estate PPC campaigns tips that will have you lowering your cost-per-click and increasing your conversion rate in no time. But before we dive in, you need to be aware of the different ad platforms’ character limits. Character limits can make crafting ad copy a little difficult, so you’ll need to have an idea before writing. Google Ads: 15 headlines with 30 characters for each headline.4 description lines with 90 characters for each description.Option to pin your headlines and descriptions in specific positions of your ads.Set your display URL path.Set your final URL like a normal expanded text ad. Microsoft (Bing) Ads: Titles 30 characters each, up to three ad titlesAd text 90 characters each, up to two ad descriptionsFinal URL 2048 characters, including prefix (e.g., “www.”), suffix (e.g., “.com”), and tracking templates Facebook Ads: Facebook ad specs for single-image ads are: Text: 90 charactersHeadline: 25 charactersLink Description: 30 characters Limits change a bit for carousel ads: Text: 90 charactersHeadline: 40 charactersDescription: 20 characters 8 Tips To Write High-Converting Ad Copy For Real Estate PPC Campaigns Tip #1: Write 3 Ads And Choose The Best One Writing three ads from the get-go rather than one can help get your creative juices flowing and give you more ideas for connecting with your audience and getting them to convert. I do this for many different ad copy, and I find that the last one I write is usually the best, because you start getting in your flow, and the ideas become more solid as you write them down. Try this: write down three complete ads, headlines, and descriptions, and see which one you like the most. More than likely, one will stand out among the rest. This is a quick way to ensure you’re not running an ad just because it was the first thing that came to mind. Your brain needs to simmer a bit before it comes up with high-converting ad copy. Let me give it a swing to show you what I mean… [Headline] Need to sell your home fast for cash? [Description] Foreclosure? Probate? Divorce? We can help you through your difficult life situation, putting a fair cash amount in your pocket faster than anyone else (within a week). [Headline] Need to sell your house for cash in one week? [Description] Foreclosure? Probate? Divorce? Whatever you’re going through, we’re real estate investors who buy properties fast for cash to benefit sellers like you. [Headline] Sell Your House For Cash in Just One Week (1,257 Properties Purchased) [Description] Foreclosure? Probate? Divorce? Whatever you’re going through, we’re real estate investors who buy properties fast for cash … Continued

EP 162: How OKC’s Largest Home Buyer Is Crushing It With TV & PPC w/ Carter Steph

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  “…If you can make people feel more safe and more comfortable, you’re going to close more deals” Carter Steph, 1-800-2SellHomes Carter Steph is no newbie to real estate. Last year, he and his team brought in over $1 Million in net profits, while closing on about 20% of their leads. In this episode, he shares what he’s focusing on to stretch his margins, how they dramatically increased their lead-to-close ratio, and what key advice he has for investors that DON’T have a big marketing budget. Listen in and don’t forget to Subscribe to the CarrotCast on Apple Podcasts!  EP 162: 1-800-2SELLHOMES | How OKC’s Largest Home Buyer Is Crushing It With TV & PPC w/ Carter Steph Follow our Guest: Carter’s Carrot site: https://www.18002sellhomes.com/ Carter on LinkedIn: https://www.linkedin.com/in/carter-steph-76961aa7/ We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

Is Bing PPC For Real Estate Investors A Waste Of Time ? Absolutely Not. Here’s Why…

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Are you dismissing Bing PPC for real estate investors because that “guy” in the online forums said it’s not worth using it? Is your Google Ads campaign killing your marketing budget? × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo What if I told you Bing might help you attract extra leads at a lower cost (if you do it right)? “For me, Bing Ads is too expensive. The conversion rates just suck…” via Reddit “Bing Ads are s*** compared to Google Ads in my experience”. via Reddit We see these kinds of comments about Bing PPC for real estate investors all of the time. You probably do as well. We’re often asked, “Is Bing PPC worth it as an additional source for real estate investor advertising?” So, we wanted to find out… and we started testing, which we dive into below.   Also, we’ll show some of the advantages Bing can have over AdWords. Don’t Assume That Google Ads Is The Only Game In Town For PPC Marketing When prospects search online for a real estate professional (this applies to investors and agents), you want to be on the first page. Because if you are, people will click on your result, they’ll visit your website, and there’s a darn good chance they’ll even become a lead (at the very least, you can tag them once they visit your website and retarget them with Facebook ads — learn more over here). And leads from search engines are typically much higher quality than direct mail leads, bandit sign leads, or even door knocking or cold calling leads. Because they came looking for you. However, in the world of search engines and PPC, Google Ads reign supreme. Google, after all, dominates nearly 95% of all search engine traffic. (Image Source) But in this article, we’re not talking about Google Ads. We’re talking about Microsoft Advertising (the advertising platform behind Bing, a search engine mockingly acronym as “But It’s Not Google”), which holds about 2.39% of the world’s search engine market share. That begs the question: why are we discussing Microsoft Advertising? Well, there are a few advantages you should be aware of. Should You Use Microsoft Advertising? While holding 2.20% of the world’s search engine market share seems small and insignificant, those two percentage points still amount to 12 billion searches per month. Everyone searches online. Most people do it daily, so owning a few percentage points of the world’s search engine share is more powerful than it seems. And here’s the other thing: most people only use one search engine. If you’re a Google user (and you probably are), when is the last time you searched using Bing, Yahoo, or DuckDuckGo? Yeah… don’t even remember. Neither do I. And neither do most people. Most online searchers use a single search engine and rarely stray. This means that the people who search using Bing… you’ll seldom reach those same searchers with Google Ads. Conversely, you’ll rarely reach Google Ads users when using Microsoft Advertising. Searchers don’t cross platforms. This means to reach all of your prospects, your business should. But look — I’m not going to tell you that you have to advertise on Bing; it’s your call. I want to point out that running a Microsoft Advertising campaign in addition to your Google Ads campaign can give you a competitive edge in your market: you’ll reach the people who your competitors aren’t probably even advertising to. Because since Google is the biggest, most visible search engine, everyone knows about it, including your competitors. And … Continued

5 Pre-Launch Steps to Set Your Real Estate PPC Campaign Up For Success

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When you click that big red launch button… Something’s gonna happen. Either the campaigns that you created will give you a healthy ROI — the phone will ring, leads will flow, and deals will close. OR… crickets. And if you’ve ever tried your luck at PPC ads for your real estate investing business before, then you’ve probably experienced just as many crickets as conversions (or maybe a few more of the crickets…). That isn’t because PPC advertising doesn’t work for the real estate industry. For many of our members at Carrot, paid ads drive business revenue BIG time. If you do it right, then paid advertising can become a real driving force for your business — a tool you can depend upon to create quick lead generation and revenue flow. But getting it right, of course, is sort of the issue. Truth is, the success of your PPC campaign for finding motivated searchers (buyers or sellers) depends largely upon one thing: how you prepare before you launch. Here are 5 pre-launch steps to give your real estate PPC campaigns the best possible chance of success Step #1: Do Market-Specific Keyword Research (Image Source) Perhaps the biggest mistake that new PPC advertisers make is launching a campaign without first doing market research. It’s remarkably easy to assume that you know your market already. After all, you’ve probably talked with your market, done at least a few deals, and maybe even lived in your area of operation for quite some time. Regardless, don’t skip this step. ;) Spending a little extra time to ensure you’re targeting the right people with your PPC campaign and writing copy that resonates with their problems, pains, fears, and desires is the single most powerful thing you can do to increase your ROI and website conversion rate once launched. In regards to PPC, keyword research is the equivalent of market research. You can use Google AdWords Keyword Planner and/or Ubersuggest to perform your research. Here’s what you want to pay attention to… Competition — How many other people are competing for this keyword phrase? The more people you’re competing with, the higher your cost-per-click will soar. This isn’t necessarily a bad thing. So long as the keyword phrase is high value and you can afford the cost-per-click while maintaining a healthy ROI, then high competition might be an indicator of a valuable keyword phrase. If you have a smaller budget, though, then you might consider targeting something less competitive. Suggested Bid — In Google AdWords Keyword Planner, this is the number that Google suggests you bid in order to get consistent clicks and impressions. When you see this number, keep your budget in mind and ensure that the two numbers line up for a healthy ROI. Search Volume — This is the monthly number of people who search for a given keyword phrase every month. More search volume means more people to get your ad in front of. Low search volume means the opposite. Intent — This is perhaps the most important part of your keyword research. What is the intent behind the keyword that you’re considering targeting with your PPC campaign? If the person is looking for a real estate agent and you’re a wholesaler, for instance, then the keyword won’t bring you many conversions. Regardless of search volume, competition, and suggested bid, the intent of the searcher, what they actually want when they type that into Google, should make the final decision about which keywords you target and which ones you throw out. Step #2: Analyze Your Competition (Image Source) In addition to doing market research, it’s also worth spending a bit of … Continued

SEO vs PPC For Real Estate Investors – Which Is Best? [Infographic]

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The age-old question for real estate investors and agents… SEO or PPC for real estate investing leads? Which one do I start first, and which is right for me? Well, we whipped up a handy infographic to walk you through some of the most important things to consider when looking at SEO or PPC to help attract leads online for motivated house sellers, rent-to-own tenants, buyers, and any other type of lead. At first glance, you may be thinking… “But both SEO and PPC are basically going after the same people searching the same phrases… shouldn’t I just do both?” Choosing how to drive traffic to your real estate investing website and how to ramp things up is a pretty darn important decision. Yes, both are ways to get you in front of the motivated house sellers, cash buyers, tenants, rent-to-own tenants, note sellers… yadda yadda yadda… but both are fundamentally different, and they each have massive pros and cons that you should consider. For instance, as you’ll see below, the amount of time and money you have to invest in your online marketing will dictate whether SEO or PPC is best for you right now. One gets leads more quickly but requires a money budget to launch. In contrast, the other one takes longer to get results but can yield the highest ROI (return on investment) of any online marketing strategy we use. Learn more about the differences between SEO and PPC marketing as a real estate investor in the infographic below, and if you enjoy it, share it online! SEO vs PPC For Real Estate Investors × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Share This “SEO vs. PPC” Infographic Let’s Sum It Up For You… When looking at SEO and PPC to attract real estate investing leads like motivated sellers, cash buyers, tenant-buyers, etc., here are a few things to consider. How SEO Can Help You As A Real Estate Investor Or Agent Any solid SEO strategy aims to get your real estate investor site to show up at the top of search engine results pages. And, even more importantly, in the top spots of Google, specifically. If you aren’t one of the sites that are on top, you won’t be getting the sort of traffic you need. SEO can also build trust in the eyes of the potential lead. Search trends have shown that 85% of clicks go to organic SEO. The #1 lead generation source was “Organic Search,” a month-over-month occurrence. In a snapshot, Organic leads accounted for 36.4% of all leads. For reference, PPC accounted for 12.3%. SEO is about building authority, demonstrating relevance, and matching your site to the right search keywords. It can be a long-term process, but one that is essential to your website’s performance. Once you have the building blocks to achieve high rankings in search engines, the sky’s the limit! SEO (Organic) Search Engine Results Benefits of SEO and Evergreen Marketing 1. It’s free if you do it yourself A clear SEO benefit is that it’s free to do. Unlike PPC, you don’t have to pay for it. You just need to invest time in implementing the best practices across your site. But with that comes a whole checklist of ‘best practices, including making sure its search engine spider is accessible, responsive, has unique content, targeted keywords, and optimized metadata – just to name a few. Need a little guidance? Check Out: A beginners guide to SEO for real estate investors. 2. It’s more likely to drive more consistent traffic in the long run (if you implement a solid SEO plan) That’s because … Continued

EP 63: #1 Real Estate PPC Metric: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez

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Listen to the CarrotCast Podcast and Subscribe Below! Change your mindset. Look at your marketing not as a cost but as an investment.  Adrian Nez We’re talking about lead generation on this call. But…it’s a little bit of a different one. I’m going to set the stage for you. Whenever we talk about lead generation, there are a few steps that we always want people to take because of a proven path. This is the model to follow that works, and it works over and over and over again. The first thing, you got to dial in your website. Nailing step one, getting a high-converting website with the right strategy. Step two is what we’re going to talk about today. You need to pick a traffic plan and get traffic and leads coming in soon, and one of the best ways to do that is with pay-per-click marketing, whether it’s through Google or Bing or even Facebook if you do it right. One of the things that most people don’t do is they don’t look at and they don’t focus on this one metric that Adrian and I on our team spent some time. We did a Facebook Live and what you’re going to listen to is actually the recording of a Facebook Live that we did yesterday, as of the time I’m recording this, where we walk through and the number one most important metric that I feel people should be looking at when it comes to paid traffic. If you follow this real estate PPC metric and then you follow our training on how to dial in your pay-per-click marketing through Google and Bing, you are going to succeed. Okay? It’s just going to happen. One of the things that most people don’t do is they don’t focus on this one metric that Adrian and I are going to cover. We walk through the number one most important metric that I feel people should be looking at when it comes to paid traffic. If you follow this metric and then you follow our training on how to dial in your pay-per-click marketing through Google and Bing, you are going to succeed. What is the number one most important real estate metric according to me when it comes to your paid traffic? Well, piggybacking off of a call I recent CarrotCast, we take a look at how to use simple math to really help your paid marketing become a lot more successful. This is going to help you do this one calculation that could change the game with your pay-per-click. Really dive in, nail this number that we’re going to give you. It’s going to take you five minutes to do your own calculation, and we’d love your feedback. Listen to our other episodes at www.carrotcast.com. Listen to the CarrotCast Podcast Enjoy this CarrotCast episode. Use this #1 Real Estate PPC Metric and Change from Marketing Cost to Marketing Investment. 4:15 – Removing emotion from your marketing. Using simple math equations. 6:00 – Adrian’s PPC journey. Why what he implements works so well in his market. 7:15 – The main philosophy around this real estate PPC metric. Working the math to find your cost per lead. 10:40 – What Adrian’s AdWords campaign looks like right now. His cost per lead and lead volume. 15:30 – Taking a look at Adrian’s max cost per lead. 23:15 – Factoring in the lifetime value of a client. 30:35 – Adrian dives into his to his account in real-time. 34:15 – Drilling down into your Analytics data to further optimize accounts. 36:20 – The difference in mindset between success and … Continued

Ep 2: Advanced PPC Tips Higher Returns With Your Marketing w/ Dan Barrett

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You know that feeling when your Google Adwords PPC campaign just isn’t pulling the numbers you want? Ya, we do too. Google PayPerClick is its own animal and can be pretty intimidating sometimes. Even for people who are tech savvy and have the time to learn how to do PPC marketing well. Subscribe and rate us on iTunes But what do the experts, the people who do PPC marketing every single day… for active investors around the country… do to get the highest ROI out of their campaigns? What tips and tricks have they learned as they’ve driven hundreds of thousands (or millions) of clicks and hundreds of thousands of leads to squeeze more return on investment out of their PPC? Well, that’s what our guest today, Dan Barrett, and I chat about. Not only is Dan a superhero fan, as his office shows, but he’s a huge fan of data (like I am). Data is pretty nerdy, but it’s what pays the bills here at Carrot for our high achieving investor clients because when you have the data you have the advantage over those who don’t. So enjoy this conversation I have with Dan, CEO of AdwordsNerds, and get a glimpse into his world as an entrepreneur, what he’s passionate about, his story, but also his tips to ramp up the effectiveness of your Google PPC marketing for motivated house sellers. Oh, I almost forgot… make sure to download the Advanced PPC Marketing Guide + Top 804 Most Profitable House Seller Keywords report that we made in conjunction with Dan and his team. Enjoy :-) — Trevor Listen to the Podcast Subscribe To The CarrotCast On iTunes We sat down with Dan Barrett and had a CarrotCast conversation with him about:  His story of how he took he has built his PPC company. Why the workspace environment is important. How and why he has found the real estate investor niche market. How his team conducts PPC studies and tests. Why he built a huge, very informational and complex PPC report. What he looks for in ROI in his client’s accounts. Watch the Video Version Start – 12:22 – Dan and Trevor talk about their work environments and why their offices are set up the way they are 12:25 – What the heck “AdwordsNerds” is. 20:25 – How specializing in a niche real estate PPC marketing creates higher ROI. 26:41-33:00 –  Is there a need to create specified landing pages for targeted search terms such as “sell a house in divorce” 34:30-48:55 – Why does AdWords Nerds compile such exhausting levels of date when creating campaigns? 47:00 – Understanding PPC ROI and the difference between targeted campaigns and broad 1000+ keyword campaigns. “If you’re willing to take a high cost per lead, you can get all the leads in the world as long as you’re willing to pay $10,000 per lead… If you want a lead for 50 cents, I can get that too… For everybody, it’s about finding that right place.”