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Google Ads Housing Policy Update – Here’s What You Need to Know

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For more information about the policy and how to acknowledge the changes in your account, you can refer to the upcoming policy for housing on the Personalized ads page or on the Google FAQ page. What This Means for Real Estate Agents and Investors Advertisers will need to update their campaigns before this policy goes into effect to ensure they aren’t negatively impacted. It will be determined how this policy affects accounts, but early indications are: Some of the restrictions advertisers can use for excluding certain audiences based on age or income might also be affected. If you’re currently excluding specific income levels or ages, be aware that you might need to remove those restrictions in October. Some of those accounts are already seeing warnings. What Should I Do Now? For now, there isn’t anything to change unless you want to get ahead of the game. You can accept the policy and make the necessary changes to your targeting and/or demographics. You’ll see a message in your account like this: Changes to Consider Making Now Zip Code Targeting/Excluding If you’re currently using a zip code based targeting strategy, now might be the time to get a headstart. Removing your zip codes and moving into a town, city, or county strategy. Here’s What We Recommend: As you make this move, think about taking advantage of the county or city-specific landing pages, as well as adjusting ad copy to match the new locations. Age Exclusions Accounts using age exclusions will also be affected. From what we know, this won’t be an option if you’re currently excluding such age groups as 18 to 24 or 25 to 34. Here’s What We Recommend: We might find something different come October, but for now, there might be an opportunity to add more negative keywords, update ad copy, and utilize ad extensions to make it clear who your audience is. Income Exclusions There’s also a potential that Google won’t allow for income exclusions. Some accounts have excluded such income levels as “Top 10%” due to the level of houses. Here’s What We Recommend: Again, you can focus more on the ad copy and utilizing your ad extensions to communicate the type of homes better you’re either willing to buy or sell. If you’re an investor with motivated seller campaigns, you can also take advantage of better images and niched copy on your real estate landing pages. Moving Forward We’ll continue to monitor these new policies and send updates as they become available. For now, it’s essential to be aware of these changes. This at least gives you an idea of what changes will be coming and how your mindset might have to shift come October. We won’t see the full impact until the new policy is implemented, but we can start adjusting both the ads and the website to further speak to the audience.

[Updated Data – August 2020] How Has Lead Generation Changed During COVID-19 for Real Estate? – Exclusive Data and Action Plan

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The COVID-19 crisis is impacting all of us in some way, shape, or form. So what I wanted to dive into is what data we have in our system with over 10,000 real estate investor and agent websites. What data are we seeing right now and how the lead flow has been impacted by COVID-19 for real estate buyers and sellers? [Updated August 6] New Data Pointing to Conversion Rate Increases New Research There has been a clear shift towards new lead generation, and how our members are acquiring those in the past two months during the COVID-19 pandemic. According to our Google Analytics data, when comparing April and May to June and July, there has been a conversion rate increase of 10.92%. Paid Search has seen the largest shift, jumping 39.48% over the past two months. Compared to what we reported in April, it seems paid traffic has begun to normalize. Sessions are coming down as more people are feeling confident in the house selling process. Here are the numbers for the eight common channels: Organic search: 3.21% increase Direct: 7.84% increase Social: 10% increase Paid Search: 39.48% increase Referral: 21.23% increase Email: 36.72% decrease Other: 0.26% increase Display: 21.43% decrease In May, our data was showing sessions steadily increasing: We also saw conversion rates have begin to increase since a dip in mid-April: Here’s what one Carrot member said recently… Overall traffic from all sources has continued to increase week over week… meaning there is more demand right now for buyers and sellers needing solutions to their problems than before. Conversion rates stayed low for a few weeks but are now on the uptick as the overall sentiment in the US is improving and people are starting to get out more. Predictions: I predict once the stay at home orders lift we’ll see conversions go up above where they were for a short period then settle into normal zones. Double down on why it’s important to NOT stop your marketing even if lead costs are higher from lower conversion rates… because the people are still searching… so you need to be getting content in front of them NOW while they’re researching and followup w/ them through retargeting so you’re in front of them when they’re ready. This should create a surge in demand once stay at home orders lift… but only those who stayed in front of the market will capture that demand. Additional COVID-19 Articles: What The Coronavirus Pandemic Means for Agents & Investors & Why We’re Doubling Down The Coronavirus Podcast Series: For Real Estate Investors & Agents How to Win with Content Marketing During COVID-19 | Playbook Emerges I pulled up our own Google Analytics account, which is a master account for all of our member websites that are generating the top rankings in Google for motivated house sellers. So we have crazy, crazy cool data from every major market in the country. The first thing to notice is a report from March 1st through the time that I’m diving into this data, which is April 7th. Number one, we’ve reported this data in the past, Monday’s tend to be the hottest time when your sellers and buyers are hitting the internet to search. Now this includes Google searches. It does include some direct search, where people are typing your URL directly, but mostly Google search and Google pay per click. When people have that pain point the most, is your Monday or Tuesday. Monday and Tuesday have the highest demand for searches. Now here’s one thing that we saw as soon as the stay-at-home … Continued

19 Lead Generation Tools for Real Estate Agents [Your Guide for 2023]

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Here are 19 of the best lead generation tools for real estate agents to help! 1. Carrot Website Many real estate agents start out by joining a larger real estate group or franchise. Their face gets added to the company website, and they receive a particular share of the leads. But it doesn’t take long to realize that if you want to grow your own business, you’re going to need your own website. Unfortunately, most agents think their website only exists to represent their business — as a sort of digital business card. The most successful agents, though, know that isn’t true. Your website is probably your company’s biggest lead-gen asset. There are two ways that you can use your website to predictably generate high-quality leads for your business. The first is paid traffic. Running ads on Facebook or Google is a great way to drive traffic to your website. But here’s the thing: that paid traffic isn’t worth a lick if your website doesn’t consistently convert that traffic into leads for your business. (In fact, driving traffic to a low-converting website is expensive and usually a waste of money) And our Carrot websites are built to convert and drive leads right out of the box therefore, can be one of the most productive lead generation tools for real estate agents. We start with a compelling homepage header, which transitions into two separate CTAs for buyers and sellers. And we always include the agent’s phone number in the upper right corner for people who want to take action right away. Take a look: the entire format is crafted to make taking action as easy as possible for visitors. The trick to building a high-converting website is to give visitors exactly what they want, as quickly as possible… and to build trust along the way. That’s exactly what Carrot sites do. But that’s not all they do. While paid ads are a great way to drive traffic to your website, SEO (Search Engine Optimization) is just as powerful. SEO is working to rank in search engines (like Google and Bing) for keyword phrases that your target market types into Google. That way, those people click on your website and become leads. And SEO leads are usually even higher quality and more consistent than paid leads. SEO is a bit complicated but can be one of the best long-term lead generation tools for real estate agents. This is why our Carrot sites make search engine ranking as simple as possible. Check out some of our best lead-generation features in the second point. 2. Carrot Features Our Carrot sites convert better than any other websites in the industry. We’ve generated more than 2 million leads for our members with conversion rates between 10% and 20% (most real estate websites convert at 2%)! That means more leads and more closings for your business. And you can sign up for Carrot risk-free for 30 days over here. But what else do you get by signing up? Here are some of our coolest real estate lead generation tools Check Out Our FREE AgentCarrot Demo Now! 3. Silver Street Marketing Running Google and Facebook ads is much more complex than it probably sounds… especially if you’ve never done it before. If you have tried your hand at paid ads, then you know exactly what I’m talking about. You choose the targeting and craft the copy as carefully as possible, then hit launch with your fingers crossed. But those ads end up far less effective than had hoped. The truth is, it can take years to learn how … Continued

EP 212: The Biggest ‘Driving For Dollars’ Mistakes You Can Make + Creative Deals During COVID w/ David Lecko of DealMachine

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Try what you haven’t tried before. Move. Get feedback. Then adjust and keep doing what works. You won’t get that feedback if you just wait and see. – David Lecko The Biggest Driving For Dollars Mistakes You Can Make + Creative Deals During COVID-19 w/ David Lecko of DealMachine We’re all dealing with some crazy times right now, but that doesn’t mean business has stopped. Many of us are “locked-down” but that doesn’t mean people are hiding out in their homes all day every day. The world is still moving, just at a slower pace.  We’ve done some great episodes recently with top investors like Mike Hambright, discussing the ways investors and agents can change their strategy during COVID. Today, we sat down with David Lecko to talk about some amazing strategies you can use when driving for dollars and how you can use DealMachine and Carrot to amplify your success rate.  Read the Full Show Notes Below… I first met David about a year and a half ago and I am blown away by his app, DealMachine. It’s one of those things that was created from necessity – David is an investor himself, who was looking for a way to simplify the driving for dollars process. His app does just that by quickly loading all of the data you need to learn about the property, find seller information, and even reach out to them right there on the spot. Some investors and agents are pulling back, but it’s times like these when entrepreneurs, investors, and agents need to pivot. They need to take advantage of what is out there right now and find ways they can add value for the people who need it most.  What is Driving for Dollars? Before diving in, what exactly is driving for dollars? It is a term used to describe a real estate strategy for finding deals on houses. The investor drives around neighborhoods until they find houses that fit the vacant or distressed category. They then attempt to buy that home from the owners. The simple part is driving around looking for houses. The hard part is the process of buying the home. It can be difficult to find the owners of a vacant house. And, if the home is bank-owned, it is almost impossible to buy it and many homeowners do not want to be bugged. Creative Strategies for Investors Right now, some of David’s best clients are using DealMachine to find the worst looking homes out there. Whether or not it is an absentee owner or a vacant house, they are adding them to their list and getting in touch. The use of direct mail through the DealMachine app is way up – savvy investors out there know that the competition has slowed down, people are feeling pressure to sell, and let’s face it, after sitting home all day, opening mail can be pretty exciting. A few ways to up your game would be to:  Hire someone to “bird-dog” properties on your behalf. You can pay them by the hour, adding incentive for each qualified property added to your contact queue.  Change up your mailpiece, letting people know how you can help them during this scary time.  Use Zoom whenever possible and offer incentives such as staying in the house until the virus has passed.  Double down on your marketing efforts. Your competition is slowing down, advertising is cheap, and people are looking for solutions now more than ever.  Don’t quit right away. According to David’s numbers, if you are mailing to 200 homeowners, you will need to mail to … Continued

EP 207: “Talk to People!” The Secret to Crushing Your Cold Calling w/ Brent Daniels

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You cant be quiet and wait for business all day, you need to be loud, You need to be proactive, you need to talk to as many people as you can. Brent Daniels “Talk to People!” The Secret to Crushing Your TTP Cold Calling w/ Brent Daniels People are conducting business a little bit differently these days, but that doesn’t mean things have to stop or slow down.  With over a quarter BILLION in deals, Brent Daniels knows all about the importance of the hustle and avoiding the doom and gloom attitude. While some investors are pulling back, people like Brent are full steam ahead, even doubling down on their marketing efforts while so many fly by night investors have taken a hiatus.  Today, Brent and I will talk about his journey, how he has been able to build a business that is generating 90 leads a week, and why his phone battery dies at least twice per day from talking to buyers, sellers, and agents all day!  Read the Full Show Notes Below… No matter what industry you are in, the coronavirus is changing how business gets done. While many people are pulling back, others are adapting and getting leads like never before. Brent Daniels, TTP cold calling coach, entrepreneur, and a go-getter who is sharing with us his insanely valuable expertise to help our listeners capture more leads and close more deals even during this crazy time.  The simple secret to his success? Talk to everyone! If you are having consistent conversations with distressed sellers, cash buyers, agents, local title companies, and anyone else who can help you, you are guaranteed not to fail.  Building A Cash Buyer Database So many of our clients have spent time focusing on the seller side of things, which is obviously super important, but you need to have a database of buyers too.  Once you have your database, reach out to them and ask them questions about what they are looking for and how they operate. Do they buy sight unseen? What do you need to do to make them confident in buying without seeing the property first? Let them know that you want to be their buyer. You will bring them deals.  To find these buyers you can…  Join and participate in fix and flip groups on Facebook Go to meet-ups to connect with the buyers in your area Set a meeting with all of the title companies in your area – let them know who you are and how many deals you can bring to the table. Ask them who is buying Do the same thing with private lenders in your area Once you have a list going, reach out to other investors in your area and swap leads – grow together, there is enough for everyone You will need to be very intentional to find out who is buying in your area.  Reaching The Sellers Brent has a good marketing mix to reach motivated sellers in his area. In his business, he does a lot of cold calling to increase his lead volume and utilizes PPC to find those people who are actively looking for a solution right now.  An important thing with any lead is to either answer them live when they call or reach out to them immediately after they fill out a form. Many of our members have the text feature activated to let them know exactly when a lead comes in. If you aren’t able to always answer the phone, hire someone to answer for you.  Agent Referrals  As a wholesaler, agent relationships are huge. … Continued

Carrot Success Story: How Ben Lovro Wholesales 5 Deals Per Month (11 Lessons You Can Use Today)

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How do you build a thriving real estate investing business? That’s the question we consistently try to answer here at Carrot. Ben Lovro, Founder of EN-VISION HOME SOLUTIONS, and Carrot member from South Carolina hopped on and walked us through how he consistently does 4-6 deals per month. Ben has been a Carrot customer for a few years now, and he is someone we’ve have wanted to have on our podcast for a long time. His story and transformation are nothing short of incredible. It’s not just a story of becoming a real estate investor or building a business. Ben’s story is about perseverance and overcoming the obstacles that life throw can throw our way. We’re excited to share with you his story (from five years in prison to five deals per month), his processes, and his tricks for maintaining a positive mindset. Here are the main ways he’s been able to build his success. Watch the full success story… 11 Simple High-Impact Lessons to Become a Successful Real Estate Investor 1. “You Can’t Microwave Success” During the interview, Trevor asks Ben… “Do you ever just want to quit?” Ben sort of laughs to himself and says… “More times than I can even tell you about.” And he goes on to say something really powerful… “You can’t microwave success.” That is, there’s no shortcut for building a successful real estate wholesaling business. You’ve got to show up, do the work, and show up again tomorrow. This stuff often takes longer than you want. But if you’re faithful to proven strategies and processes, then you will succeed… it’s only a matter of time. But remember, there’s no way to cut corners. If you’re in the midst of a grind, just know that you are making progress and that that progress will pay off sometime in the future. It might just feel like cold, hard work right now… but this season won’t last forever. Stay the course… and you’ll reap rewards down the road. 2. Begin With The End In Mind Why do you want to build a real estate business? Many new real estate investors or agents are in it for the money… or the sense of freedom that they can acquire. And that’s great but it’s probably not clear enough. If you’re going to succeed in the long-term, then you’ve got to know why you’re doing what you’re doing. Because here’s the thing: it’s going to be tough sometimes. And if you don’t have a really compelling reason for building your business, then you’re probably going to quit. So why are you doing it? This is a lesson that Ben originally learned from reading The 7 Habits Of Highly Effective People and it’s stuck with him. Whatever your ultimate goal is, write it down and remind yourself why you’re doing what you’re doing every single day. 3. Read Like Crazy It’s no secret that consistently reading non-fiction books can make a big impact on your mindset and by association, on your business. (Because YOU are leading your business…) So here’s a question for you: are you reading consistently? Ideally, you should read at least a little bit every day. You should read books that challenge your mindset, books that make you think about business differently, and books that teach you practical strategies for being successful. The more you read, the more successful you will probably be — in fact, it’s kind of hard to not become successful if you read like crazy. So in some ways, this is a shortcut to becoming the person that you want to be and … Continued

EP 205: Artificial Intelligence Leads, Creative Investing Strategies, & Thriving Through COVID-19. Behind the Scenes w/ Cody Sperber, The Clever Investor

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Cody started wholesaling with nothing and became a multimillionaire by age 30. Today he runs CleverInvestor where he educates investors to follow in his footsteps.

Get a literal behind the scenes look at his team and office, hear how they’re using artificial intelligence to find their deals, and how they have effectively adapted to doing business during the Coronavirus.

We’ll discuss the outlook on the economy and what you can do to position yourself for success.

Google Ads Traffic Has Increased 4% During COVID-19 – Necessary Adjustments to Also Increase Your Leads

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Have you felt like this recently? Are you unsure if you should stop your Google Paid traffic right now? You’re not alone, but stay positive. We’re in this together! We’ve been answering these questions since March by providing data and challenging our members to shift their mindsets. This has led us to create this blog post. We want to show you what we’re seeing, why you need to change, and how to make those adjustments to WIN in Google Ads during COVID-19 and other events that can cause accounts to go haywire. We’re here to put your mind at ease. Additional COVID-19 Articles: What The Coronavirus Pandemic Means for Agents & Investors & Why We’re Doubling Down The Coronavirus Podcast Series: For Real Estate Investors & Agents How to Win with Content Marketing During COVID-19 | Playbook Emerges How Has Lead Generation Changed During COVID-19 for Real Estate? – Exclusive Data and Action Plan What Our Google Ads Data is Showing During COVID-19 Numbers were compared from January 15-February 29 and March 1-April 15. Sessions from Google Ads have increased by 4.01%. Sessions are defined as… “A session is a group of user interactions with your website that takes place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and eCommerce transactions.” Leads have decreased by 13.55%. Across all members accounts, cost-per-click has increased by 39.3%, and to be expected, the cost per lead has increased by 19.4%. What does this mean? In “normal times” a conversion issue could mean you’re lacking credibility on your website. Or, not enough website personalization and customization. During COVID, it’s most likely due to searchers whose comfort level with the current situation is low. This presents a major opportunity to communicate with your audience in a different, more impactful way. So… Why Are Leads Down By 13.55%? Our best-educated hypothesis… there is a lack of communication between your visitors and your website messaging. Visitors need to know, during this time, that they still have options to sell their house right now. If they’re landing on a page that still has the typical message without educating them about what they can do, they’ll likely bounce for now. Communication is as important as ever. You need to tell them what they can do during this time where people are uncertain. For example, communicate that they can: Send photos of their house Join a video call Join a Facebook Live for a walk-through Hop on a phone call Get the selling process started without ever meeting in person More on this below… What Can You Do Right Now to Increase Leads by 33, 100, or Even 225%?! The members (not all, but MOST) who have made the necessary steps to communicate to their audiences are seeing an increase in lead volume during the COVID-19 pandemic. We wanted to give you some general tips to help make your Google Ads accounts more effective until this time in history is over. 3 Simple Things You Can Do Today to Increase the Effectiveness of Your Google Ads Accounts Tip #1: Communicate and Build Relationships With Your Audience During “normal” times, Google Ads best practices dictate that you dig deep into as much data as you can find so you can be all but certain your next campaign will succeed. But, we’re in unknown territory holding a lot of uncertainty. No one knows for sure what to totally expect from their accounts right now. The ones who will have the most success will be those who take their best, common-sensed, educated move … Continued

What The Coronavirus Pandemic Means for Agents & Investors & Why We’re Doubling Down

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It’s surreal right now. We’re in the middle of the Coronavirus COVID-19 pandemic. It’s a big deal. Additional COVID-19 Articles:  The Coronavirus Podcast Series: For Real Estate Investors & Agents How to Win with Content Marketing During COVID-19 – The Playbook Emerges During this article, I’m going to be talking about how you cope with these major changes in the economy, real estate, and the way that we’re working and living and thriving. Get Quick Context About This Blog Post Before Diving In… Listen to the Full Podcast Episode Below Now everybody’s going to be impacted in some way, shape, or form. But, you don’t have to be impacted negatively. There are people that I know, businesses that I know, that are actually doing better than ever right now because they’re geared and they’re set up and they planned for things like this. Or, maybe they just got lucky and they have certain products, of course, that are just in high demand for these times. I’m going to be talking about how to better prepare for what’s to come. How Do You Come Out on the Other Side of This Stronger? How do you as a real estate investor or agent plan and prepare for what is going to happen? I’ll be the first one to admit that I didn’t treat this seriously enough early on. I thought, it’s just this, like a lot of people were saying right, it’s this cold, it’s this flu. The flu numbers kill more people than this is killing. And that was honestly just a full misunderstanding of how pandemics work, a full misunderstanding of how math actually works in these types of situations. Preparing for the Financial Impact The financial side is what I want you guys to prepare for. What happens with all the shutdowns? The shutdowns are where the devastating part is on the financial side because there’s the health side of it, which is a huge deal, but it’s going to likely be shorter-lived, months rather than years. The financial side though is where it gets really, really interesting and possibly scary for many people. So if you have stay-in-place orders in California and Washington (now in Oregon) and all over the place, and kids are out of school here in Oregon until the end of April now rather than just spring break… That leaves over a month and a half to where parents have to figure out a way that they can work at home while trying to take care of their kids still. We’ve got team members who have multiple kids at home, who are working and they’re trying to do their best work. So we’ve put policies in place to give our team members more flexibility and more leeway during these times. And we said, “We’ll take it two weeks at a time during the next two weeks.” But, we’re not pumping the brakes. This is when we actually need to hit the gas more than ever to help our customers more than ever, to help you guys wade through and win in this market. And that’s where I’m going to come to next because there are so many people doing amazing right now still because so many people are pulling back and I’m going to show you guys exactly how to do that, but we need to be doubling down and helping you guys win even more right now, not pulling back ourselves and going, “Hey, let’s wait and see.” Don’t Pump the Brakes… Give It More Gas I think if you have a wait and … Continued