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How To Get Real Estate Clients [14 Effective Strategies]

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How To Get Real Estate Clients | 14 Tried-and-true Strategies 1. Get a High Converting Website Your website is the most important part of your online marketing efforts. And without a website that actually converts traffic into leads, you’re probably going to struggle. To be fair, many real estate agents focus on offline marketing tactics… and they do well for themselves. In fact, we’re going to discuss some of the most effective offline marketing strategies in this article. But here’s the thing: online marketing is still the best way to find clients and grow your business in today’s world. Just consider some of this cold hard data… But before you start driving traffic to your website, you need to optimize your website to actually convert that traffic. That way, the phone is ringing and you’re collecting clients left and right. Well, that’s what we specialize in at Carrot. We’ve created (and tested) real estate agent website templates that convert like crazy. Here’s a little preview of what they look like… There are a few things we do that most websites don’t. And these differences are critical. First, we put your phone number in the upper right corner, so that visitors are encouraged to pick up the phone and call. Second, we shamlessly prompt people to give you their contact information whenever they click on the “Search Properties” button… That way, even if they don’t call you, you can follow up with them. We even provide text message notifications so that you get immediately notified when your website receives a new lead. That’s just a quick overview of why Carrot websites convert better than any other websites in the industry. (We have a ton of other included features to help your business grow!) If you want to try us out risk-free for 30 days, go here to start building your high-converting website! 2. Optimize Your Website For Search Engines Search engine optimization — commonly known as SEO — is one of the best ways to collect leads and find clients over the long term. You probably won’t find clients overnight using this strategy. But after weeks, months, and years, SEO is one common factor of real estate businesses that stand the test of time. Why? To explain what we mean, you first have to understand how SEO works… 92% of all home buyers use the internet at some point in their home search. And the websites that they find help to determine the house that they buy and, more importantly, the realtor that they work with. This is also true of home sellers when they type things like “realtors in my city” into Google when looking for a real estate agent to work with. The goal of SEO is to get these people — your target market — to find your website. Because if they find your website, then they might call you and they might become a client. In fact, most of our members claim that SEO leads are far higher quality than leads they get from paid advertisements. The best part is that once you’re ranking on page one for a high-value keyword phrase, you’ll start generating leads on autopilot, without any additional marketing. And websites that make it to page one usually stay there for quite a while. Which is why SEO is such a great long-term marketing strategy. So… how do you optimize your website to rank in Google? You can check out our full guide over here. But the basics are… Research and find high-value keyword phrases. Create content to rank for those phrases. Track your … Continued

EP 221: Cold Calling Methods That WORK w/ Real Estate Guru Beau Hollis

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“Competition is irrelevant as long as your skills are better than somebody else’s… I’m not betting on them. I’m betting on me.”Beau Hollis, Simply Sold Enjoy this Exclusive Episode from Carrot’s Market Leader Summit Get the Rest of the Recordings Here How burnt out are you from spending so much of your time cold calling while still not closing enough deals? We brought on the real estate industry’s cold calling guru, Beau Hollis from Louisville, Kentucky to teach us how he closes 1 deal for every 150 cold calls made when most need about 600 calls to get a deal! Yes, he’s closing 8-10 deals per month, mostly cold calling! Listen in now to get his best secrets and his simple foolproof cold calling script that will cut your time on the phone in half so you can make some dang money and get back to spending your time doing the things that you love… which is probably not making cold calls. Cold Calling Methods That WORK w/ Beau Hollis Follow our guest: Beau’s Carrot site: https://www.simplysold.com/ Beau on Instagram: https://www.instagram.com/beauhollis/ Mentioned in this Episode: https://www.mojosells.com InvestorFuse: Real Estate Investor Follow Up on Autopilot We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

19 Lead Generation Tools for Real Estate Agents [Your Guide for 2023]

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Here are 19 of the best lead generation tools for real estate agents to help! 1. Carrot Website Many real estate agents start out by joining a larger real estate group or franchise. Their face gets added to the company website, and they receive a particular share of the leads. But it doesn’t take long to realize that if you want to grow your own business, you’re going to need your own website. Unfortunately, most agents think their website only exists to represent their business — as a sort of digital business card. The most successful agents, though, know that isn’t true. Your website is probably your company’s biggest lead-gen asset. There are two ways that you can use your website to predictably generate high-quality leads for your business. The first is paid traffic. Running ads on Facebook or Google is a great way to drive traffic to your website. But here’s the thing: that paid traffic isn’t worth a lick if your website doesn’t consistently convert that traffic into leads for your business. (In fact, driving traffic to a low-converting website is expensive and usually a waste of money) And our Carrot websites are built to convert and drive leads right out of the box therefore, can be one of the most productive lead generation tools for real estate agents. We start with a compelling homepage header, which transitions into two separate CTAs for buyers and sellers. And we always include the agent’s phone number in the upper right corner for people who want to take action right away. Take a look: the entire format is crafted to make taking action as easy as possible for visitors. The trick to building a high-converting website is to give visitors exactly what they want, as quickly as possible… and to build trust along the way. That’s exactly what Carrot sites do. But that’s not all they do. While paid ads are a great way to drive traffic to your website, SEO (Search Engine Optimization) is just as powerful. SEO is working to rank in search engines (like Google and Bing) for keyword phrases that your target market types into Google. That way, those people click on your website and become leads. And SEO leads are usually even higher quality and more consistent than paid leads. SEO is a bit complicated but can be one of the best long-term lead generation tools for real estate agents. This is why our Carrot sites make search engine ranking as simple as possible. Check out some of our best lead-generation features in the second point. 2. Carrot Features Our Carrot sites convert better than any other websites in the industry. We’ve generated more than 2 million leads for our members with conversion rates between 10% and 20% (most real estate websites convert at 2%)! That means more leads and more closings for your business. And you can sign up for Carrot risk-free for 30 days over here. But what else do you get by signing up? Here are some of our coolest real estate lead generation tools Check Out Our FREE AgentCarrot Demo Now! 3. Silver Street Marketing Running Google and Facebook ads is much more complex than it probably sounds… especially if you’ve never done it before. If you have tried your hand at paid ads, then you know exactly what I’m talking about. You choose the targeting and craft the copy as carefully as possible, then hit launch with your fingers crossed. But those ads end up far less effective than had hoped. The truth is, it can take years to learn how … Continued

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Carrot member sites have generated more than 1 million motivated seller leads Carrot websites hold 45% of the top 5 search engine rankings in most U.S. metros Carrot website speed data shows they are 68.9% faster than custom WordPress sites Carrot website leads generate 2.5 times higher profit versus non-Carrot leads How Carrot Helps Real Estate Investors

Carrot Success Story: How Ben Lovro Wholesales 5 Deals Per Month (11 Lessons You Can Use Today)

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How do you build a thriving real estate investing business? That’s the question we consistently try to answer here at Carrot. Ben Lovro, Founder of EN-VISION HOME SOLUTIONS, and Carrot member from South Carolina hopped on and walked us through how he consistently does 4-6 deals per month. Ben has been a Carrot customer for a few years now, and he is someone we’ve have wanted to have on our podcast for a long time. His story and transformation are nothing short of incredible. It’s not just a story of becoming a real estate investor or building a business. Ben’s story is about perseverance and overcoming the obstacles that life throw can throw our way. We’re excited to share with you his story (from five years in prison to five deals per month), his processes, and his tricks for maintaining a positive mindset. Here are the main ways he’s been able to build his success. Watch the full success story… 11 Simple High-Impact Lessons to Become a Successful Real Estate Investor 1. “You Can’t Microwave Success” During the interview, Trevor asks Ben… “Do you ever just want to quit?” Ben sort of laughs to himself and says… “More times than I can even tell you about.” And he goes on to say something really powerful… “You can’t microwave success.” That is, there’s no shortcut for building a successful real estate wholesaling business. You’ve got to show up, do the work, and show up again tomorrow. This stuff often takes longer than you want. But if you’re faithful to proven strategies and processes, then you will succeed… it’s only a matter of time. But remember, there’s no way to cut corners. If you’re in the midst of a grind, just know that you are making progress and that that progress will pay off sometime in the future. It might just feel like cold, hard work right now… but this season won’t last forever. Stay the course… and you’ll reap rewards down the road. 2. Begin With The End In Mind Why do you want to build a real estate business? Many new real estate investors or agents are in it for the money… or the sense of freedom that they can acquire. And that’s great but it’s probably not clear enough. If you’re going to succeed in the long-term, then you’ve got to know why you’re doing what you’re doing. Because here’s the thing: it’s going to be tough sometimes. And if you don’t have a really compelling reason for building your business, then you’re probably going to quit. So why are you doing it? This is a lesson that Ben originally learned from reading The 7 Habits Of Highly Effective People and it’s stuck with him. Whatever your ultimate goal is, write it down and remind yourself why you’re doing what you’re doing every single day. 3. Read Like Crazy It’s no secret that consistently reading non-fiction books can make a big impact on your mindset and by association, on your business. (Because YOU are leading your business…) So here’s a question for you: are you reading consistently? Ideally, you should read at least a little bit every day. You should read books that challenge your mindset, books that make you think about business differently, and books that teach you practical strategies for being successful. The more you read, the more successful you will probably be — in fact, it’s kind of hard to not become successful if you read like crazy. So in some ways, this is a shortcut to becoming the person that you want to be and … Continued

EP 199: Direct Mail Masterclass #4 | The One Missing Piece To Your Direct Mail Marketing w/ Christina Krause

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Direct mail is all amount momentum and consistency. Once you have that momentum, don’t break it, keep it going and you will see the magic begin to happen. Christina Krause Direct Mail Masterclass #4 | The One Missing Piece To Your Direct Mail Marketing w/ Christina Krause We’re coming at you with part 4 of our 4-part series on direct mail marketing for real estate. In the last two episodes of this series, we sat down with Todd Swaggerty of Yellow Letter HQ to get his take on direct mail marketing for real estate, what you should be mailing, and when. We talked about lists and how to hone in on your ideal clients.  Today, we are sitting down with Christina Krause of Postal Impact and Virtual Lead Managers. She’s been with us at CarrotCamp and at our Market Leader Summit. I am super excited for this episode as we sit down and dive deeper into tracking, training, metrics, and all of the insanely strategic things Christina does for her clients. So get out a pen, get comfortable, and get ready to learn about what your direct mail campaign may be missing: DATA.  Don’t Miss The Other Episodes In This Direct Mail Series! Read the Full Show Notes Below… Deleted: Here at Carrot, we will always advocate for a well-rounded marketing mix. Your PPC, your direct mail, and your social campaigns are all just pieces of a larger puzzle. When done correctly, each part of your marketing mix will amp each other up. Your offline marketing supporting your offline marketing and vice versa. This is why we are so excited about this series covering direct mail for real estate.  To close out the series, having Christina on was a perfect choice. Her data-driven lead-gen has been helping real estate investors all over the country get more leads and close more deals. While her company isn’t a mail house, they do oversee the campaign from start to finish. They will generate leads, oversee the mailings, and most importantly, track the data throughout the entire sales pipeline.  Mailing To The Right People For her clients, Christina will often run a direct mail campaign that is 90% postcards and 10% letters. According to the data, letters have a higher response rate but will cost more to send. As such, the letters are reserved for the highest value leads. To find the highest value leads, you’ll have to get the right lists, study the data, and track everything! Using Direct Mail For Real Estate? What You Should Be Tracking…  You see the threads on all the real estate websites. People will say to do this or don’t do that. Put this on your mailpiece. Don’t put this on your mail piece. Taking the advice of people online can help you learn a thing or two, but to know what is going to work for your business you’ll have to do some testing. You want to put your money into things that are working, not hearsay from things you read online.  Tracking your results is the only way to know what works. Christina recommends these three KPI’s or Key Performance Indicators.  Your Response Rate – This is anyone who called you because of your postcard. Even if they asked to be taken off of your list, your mailer got their attention and initiated a response. Be sure to remove any dupes, only counting unique callers.  Your Net Lead Rate – Now how many of those people who called actually had a house they are ready to sell? This is your net lead rate. Even if … Continued

9 Backlink Strategies to Grow Your Real Estate SEO

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Having good real estate backlinks can provide a huge boost in your organic rankings. However, if you do them wrong, the effect can devastate your rankings, sending them into the Google abyss. That is why educating yourself before starting a link-building strategy is critical. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Table of Contents What Are Real Estate Backlinks? In the world of real estate websites, backlinks are like gold. They’re essentially links from other websites that point back to yours. Search engines see these backlinks as a vote of confidence in your content and expertise. The more high-quality backlinks you have from relevant real estate websites, news outlets, or local directories, the higher your website will rank in search results for local homebuyers and sellers. This translates to increased online visibility, attracting more qualified leads and ultimately growing your real estate business. Why Are Real Estate Backlinks Important? Backlinks are a major piece of the SEO (search engine optimization) puzzle. They go together like peanut butter and jelly. You need one to make the other better. High-level, here are four quick reasons why it’s important to have a good backlink strategy: Here’s an example. When someone types “sell my house in [market city]” or “real estate agent in [market city]” into Google, you want your website to come up on the first page. If it doesn’t, you’re missing out on a lot of website traffic, leads, and, more importantly, deals. Some 93% of internet experiences start with a search engine, including the real estate industry. When people — your target market — are looking for help, they go to Google. And if you show up on the first page, that’s good for business. Two of the most powerful factors for ranking in Google are website traffic and backlink portfolio. In other words, the more traffic and backlinks a page on your website receives, the better that page will rank for your target keyword phrases. Unfortunately, getting traffic and backlinks is one of the most difficult things. This article will give you practical tips for promoting your content and building links to your website. Related Content: How Many Backlinks Does it Take to Start Ranking Your Real Estate Website in Google? 9 Real Estate Backlinks Strategies Here are nine real estate backlinks strategies to help improve a website’s authority and credibility in the eyes of search engines. 1. Consistent Content Creation This is your first step on the way to building your SEO rankings. Without consistently creating blog content for your website, you might rank for a few keyword phrases on your homepage. Still, you won’t rank for any longtail keyword phrases (like “how to deal with foreclosure” or “how to sell my how during a divorce”). Think of every piece of content like a door to your website. The more doors you have, the more people can visit your website, and the more opportunities you have to rank in Google. A good rule of thumb, though, is to create only one piece of content for each keyword phrase you’re targeting. While consistently creating content can be time-consuming, our Grow plans at Carrot include done-for-you blog content. You just need to customize about 25% of each post and publish it! Many of our members, like Ryan Dossey, consistently get SEO leads from those done-for-you blog posts! But maybe you want to create your own unique content—no problem! We’ve created VideoPost, which you can use to transcribe video content into a blog post with the click of a button—learn more … Continued

EP 188: 7 Surefire Negotiation Tactics to Close Your Next Deal + How to Lead A Team w/ Wholesaler and Brokerage Owner, Steve Trang

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Hey everyone! No matter what business you’re in negotiation and strategy are critical to your success. Managing expectations, skillfully handling objections, and knowing when to walk away are some of the most important lessons you will learn. I was ecstatic to sit down with Steve Trang to discuss these very topics. You may know Steve from Real Estate Disruptors, but he is also an Agent, Investor, expert negotiator, and a great leader. He’s going to share with us how he manages his business and what he’s learned as the leader of a very large brokerage. Read the Full Show Notes Below… 7 Surefire Negotiation Tactics to Close Your Next Deal + How to Lead A Team w/ Wholesaler and Brokerage Owner Steve Trang Steve Trang wasn’t always in real estate. In fact, he was an engineer for many years before he found his true calling. Business was always in his DNA. In 8th grade, he was the kid on the playground selling candy for profit. In the early 2000s, Steve and his buddies began buying rental properties. He spoke to an agent, who made it sound easy and he dove in with both feet. He got his license and realized the real estate business wasn’t as easy as he thought.  Then a lightbulb went off. He wasn’t supposed to be an agent. He was supposed to be a business owner who happened to sell real estate. He started his own brokerage, mastered negotiation and leadership, and hasn’t looked back since. Steve dropped a lot of knowledge during our call and I encourage you to adopt some of his strategies into your business as we roll into the new year.  The Art of Negotiations When pursuing real estate, your greatest asset will be the ability to negotiate. With the market becoming flooded with competitors, you will need to stand out and be able to stand out, while negotiation the best deals for yourself. To be blunt, Steve and his team find success by just doing things better.  Meeting With Clients When Steve goes to meet with a client, he sets the expectations from the first phone call. He lets them know that when he is coming to the house to see it, he is coming with the intention to buy. He lets them know that it’s ok for them to say no and on the flip side, their house may not be one that his company ends up buying. He always asks potential sellers to keep him posted if something should change. But he doesn’t just ask to be kept in the loop, instead, he asks how they will keep him in the loop. This small change of phasing encourages people to actually follow up and be in touch regarding their decision to sell.  Don’t ask if they will let you know… ask HOW they will let you know. Develop Pain People are usually selling their house for a reason. Maybe they can’t afford the payments, maybe they received an inherited property, or maybe they are the owner of a house that is falling apart. When meeting with a potential seller, Steve and his team will ask questions to really bring their pain into the light. They will ask to know more about the situation, how long it has been going on, what’s going to happen, and if anyone knows about their problem. This can get uncomfortable fast and can really make the seller stop and think about how big their problem really is. They might think foreclosure is no big deal, but once you’ve put them through the pain funnel, … Continued

12 Real Estate Open House Ideas For Getting More Attendees And Leads

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How often have you heard a co-worker say, “my open house show-up rate is low. What are some effective real estate open house ideas? You probably hear something similar often if you’re innovative and hungry for the next sale. Open houses are particularly popular among first-time home-buyers who want to tour properties before they make a decision; the laid-back nature of the open house environment is a perfect introduction. Still, some naysayers argue that open houses don’t work or are not as effective at finding buyers as some less time-intensive strategies. In fact, according to a HomeLight Top Agent Insights Survey, most responders rated open houses a 3 on a scale of 10 based on effectiveness. That was due to how open houses are used to generate leads rather than serious buyers. Why Should You Hold a Real Estate Open House? Here’s what we can’t forget: so long as you collect each visitor’s contact information, an open house isn’t a waste. You may not have found the perfect buyer for this property, but you’ve generated tons of leads for future properties. In other words, the benefit of running an open house is two-fold… First, you might find a buyer for the property you’re advertising. And second, if you get many attendees and collect their contact information, you can add all those leads to your list of prospects. But how will you get attendees to your next open house and collect their contact information? Here are 12 effective real estate open house ideas for getting more attendees and leads. 12 Real Estate Open House Ideas That Will Change Your Business 1. Hold The Open House On Sunday It’s no secret that the weekend is the best time to host an open house. But which day is best — Saturday or Sunday? Well, there’s probably not a lot of difference between the two, but according to Homelight, 75% of real estate agents claim that Sunday is the best day to hold an open house. That makes sense if you think about it. On Saturday, most people are relaxing at home after a week of working or using it to take day trips (especially during the summer). They go to the lake, go shopping, hang out with family, fish, hunt, or kayak. On Sunday, many people are getting ready for the workweek again. Some people go to church, and many spend their Sunday afternoons on productive activities — catching up on house cleaning or yard work, for instance. It’s this time — during the afternoon on Sunday — when many people are likely to attend an open house. Of course, the best time of day for an open house will be a bit different for every neighborhood and every property. So try different days and times and see what works best for your market. 2. Personally Invite Neighbors Personally invite the neighbors on the street or surrounding neighborhood to the open house. Knock on their door and/or leave a flyer. Invite them to a special “neighbor only” hour. So if the open house is 1-4, invite them from noon-1 to see their neighbor’s home. Consider doing a separate twilight open house with the same “neighbors only” concept. 3. Use Facebook Ads & Facebook Marketplace It might seem like a waste of money to run Facebook ads for an open house. But here’s what you have to keep in mind: you’re not just trying to find a buyer for this property; you’re trying to generate as many leads for your business as possible. This means that the more people attend your open house, the … Continued