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This one is jam-packed! In this podcast all about video marketing for real estate investors, you’ll learn: Creative ways to integrate video into your marketing & follow-up that you likely haven’t tried (with specific apps & tools) The most effective topics for getting motivated seller & buyer leads + how to outline a video fast What gear you don’t need, how to create a video strategy, why audience & demographic matters, and the truth about being comfortable on camera The most common video marketing mistakes made by investors & influencers and a whole lot more. You might want to take notes and listen to this in two parts! Head to Carrot.com/video to get the full playbook & our other resources. Mentioned in this episode: Work with Josh Culler at REI.Video Carrot’s Videopost VidoeAsk TubeBuddy AdobePodcast BombBomb Loom Josh’s first CarrotCast episode from 2020: https://carrot.com/blog/josh-culler-quick-video-marketing-hacks/ Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:18:00 Josh Culler There’s been a lot of interesting changes over the last few years, and even I would say like some changes since the last time I was on the Caracas. Like some really big changes in terms of like video traffic. And I feel like when I was on that first episode with Trevor, we were talking about like why you should take advantage of it. 00:00:18:03 – 00:00:35:00 Josh Culler The time has passed if you’re not doing video now, this is not going to be a very comfortable episode for you. Like it’s it is definitely something where it is the standard, it is the thing that you have to be doing and 2023 and it’s not a case of like, should I or should I not? It’s a yes, automatically. 00:00:35:07 – 00:00:38:07 Josh Culler It was a yes two years ago. 00:00:43:21 – 00:01:06:16 Brady Winder Hey, friends, welcome back to the current cast podcast. I’m your host Brady Winder, and this is the podcast where we help investors build businesses of freedom and impact by dialing in your online marketing. So this month is video month at Video Marketing Month. And so this is probably one of my favorite topics and it’s very relevant right now. 00:01:06:16 – 00:01:29:09 Brady Winder I know any time you’ve heard us talk about video marketing in the past two years, we’re always saying, Oh, it’s more relevant, but that’s because it actually is. It’s increasingly becoming more and more relevant to things that happened this last year that matters As far as video marketing. One of them, it has become a lot more almost necessary in order to rank high in Google. 00:01:29:09 – 00:01:47:20 Brady Winder So pages that are putting videos on their blog posts and on their pages are much more likely to rank. We don’t have an exact percentage, but anywhere between ten and 100% more likely to rank, depending on the topic, the types of posts. Anyways, the SEO benefits just within the last year with the updates of Google made have come up a lot. 00:01:47:20 – 00:02:15:06 Brady Winder And the other thing is I ran a survey every few months, every six months to a year within our audience on how they like to consume content, what topics they’re interested in. Far and away. 80% of our audience this time around wants to consume content through video. And so we’re seeing the same thing for our members customers. For sellers, video content is just more of a standard right now and less and less. 00:02:15:06 – 00:02:32:00 … Continued

If your definition of a marketing budget is “spend money until I get a deal,” this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike’s marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels. Mentioned in this Episode: Mike on Instagram Mike’s Carrot Site Spin Selling by Neil Rackham Never split the difference by Chriss Voss Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:22:02 Mike Otranto I started to realize is that my highest margin deals were coming from ACL. So that’s the other thing that you have to say, okay, well, if this is the most efficient way to get me in front of my target audience, well, how do I get more more leads? And how do you scale it? Yeah. And that’s that’s one of the challenges with SEO is it’s kind of mystical and it’s it’s will I hire somebody to do ACL? 00:00:22:02 – 00:00:26:13 Mike Otranto But, you know, if I’m not getting results, well, what’s the problem? 00:00:31:17 – 00:00:48:08 Brady Winder Hey, friends, you’re listening to the Access podcast, where we help investors and agents like yourself deal businesses of freedom and impact. I’m your host, Brady Winder. And today I have with me longtime Care.com customer and care camp alumni, Mr. Mike Otranto. Welcome to the podcast, Mike. 00:00:48:17 – 00:00:50:04 Mike Otranto What’s up, Brady? Great to be here. 00:00:50:22 – 00:01:09:14 Brady Winder Doing good, man. Thanks for joining us. So so we’re talking Madeleine online marketing. It’s SEO month at Carat. First month of the year. And we want to help you get your SEO dialed in because this is a long game. So we’ve had a couple of other SEO topics during the month. Today we’re talking about the ROI of SEO. 00:01:10:03 – 00:01:24:15 Brady Winder And the reason why I brought Mike out of the podcast is because he looks at his marketing in a very analytical way where a lot of investors, they just, you know, they get some money from a deal. They say, Oh, I got five grand, ten grand to play with, I’m going to throw it at PPC, I’m going to throw it at TV. 00:01:24:15 – 00:01:41:02 Brady Winder I’m going to see if it works and are not always as good with the follow up and evaluating that to see, okay, did it work, Why did it work? Why did not work? What was my close ratio on that? And so Mike’s really organized in that way and I like the way that he looks at the math behind marketing. 00:01:41:02 – 00:01:59:08 Brady Winder So that’s what we’re going to talk about is is really math over emotion when it comes to spending your marketing dollars wisely and specifically with SEO and what he’s done with SEO to be effective and why it makes sense versus other marketing channels and a few other things. So it’s going to be a good conversation. Hope you guys enjoy. 00:01:59:08 – 00:02:08:23 Brady Winder But yeah, Mike, give us a little bit of background. Like how do you, how did you get to where you are? What’s your your real estate origin story, if you will? 00:02:10:03 – 00:02:35:21 Mike Otranto My real estate … Continued

About this episode: Is the thought of working 20 hours a week a pipe dream? It’s not for Chris. He’s what you might call a “real estate connector” or a “virtual real estate agent.” By taking his incessant need to optimize through systems & processes and combining it with his love for building relationships with people, he’s managed to build an authentic brand that people love (and makes him a healthy living.) If you’re looking for tactical ways to get back your mental energy & time freedom, this episode is for you. Listen in. Mentioned in this episode: Chris’ Entrepreneur Motivation Podcast Essentialism by Greg McKeown Connect with Chris at ChrisBello.com Calendly.com for automated scheduling Zapier.com for more automation Aweber.com or Mailchimp.com for simple & cheap email solutions Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:18:10 Chris Bello Create a bunch of content, you can only connect the dots. Looking backwards, I think Steve Jobs said that. So you have to create all this content, send all these emails, and then you can look back and see which ones had the highest open rates. Which one had the highest click rates? Why? What did we talk about was the subject line of question, Did I have a compelling offer? 00:00:18:18 – 00:00:37:14 Chris Bello Who’s clicking on these emails? Right. And what are they? What are they? Real estate agent? Are they some random entrepreneur who found my podcast on entrepreneurship? And you can start to kind of test and tweak the messaging and it’s just an experiment and you get a little bit better every single time you put an email out or a piece of content. 00:00:41:11 – 00:00:57:08 Brady Winder Hello, friends. Welcome back to this episode of the Care Cast Podcast. I’m your host, Brady Winder. This is the podcast where we help agents and investors dial in their online marketing so they can build businesses of freedom and impact. This episode is going to be a lot of fun because I have our friend Chris Bello with us on the podcast today. 00:00:57:08 – 00:01:28:04 Brady Winder Hey Chris, we met at Kurt Camp a couple of years ago at our biannual mastermind and he’s taking a really unique approach to real estate. It’s an agent who also does some investing. So you might call him a hybrid, but he’s gotten massive amounts of time freedom back and he’s refers to himself as a virtual realtor. And so what I like about Chris is that you can apply these concepts as an investor or agent, and this is someone who’s wildly diligent about productivity and automation. 00:01:28:04 – 00:01:34:03 Brady Winder And so we’re going to have a good conversation today about how you can get some that time back. And yeah, welcome to the podcast. 00:01:34:03 – 00:01:57:20 Chris Bello Chris Thanks, Brady. It’s awesome to be here and like we connected over at May 20, 20 one’s Carrot Camp. I think I had shared with people there that I was doing things differently. I had just moved to Denver, Colorado, from Texas with my fiancee, and so my business has been working remotely. And so I haven’t really had to get into the Colorado market too much and that’s kind of where we’re at these days. 00:01:57:20 – 00:02:03:18 Chris Bello I’m doing things virtually all from this home office right here through systems, automation and delegation. 00:02:04:11 – 00:02:18:07 Brady Winder I love it, man. So we don’t do clickbait titles … Continued