Why is Real Estate Branding Vital For Your Business? To understand why branding is important for your real estate business, you first have to understand what a brand is. So what is a brand? We like the way that Wikipedia defines it… “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In other words, it’s an identity. Business owners create brands because it helps consumers quickly and easily identify their goods and services. It also helps its target market build a relationship with its business and identify with its mission and vision. Think about it — if Nike had a different logo and color palette with each of their marketing campaigns, it’d be challenging to know what advertisements and products were actually from Nike. Brands encourage consumers to personify businesses and attribute their human qualities and beliefs. For example: what feelings and thoughts come to mind when you think of these businesses? Those are just names of big businesses. But each one creates a feeling (positive or negative, depending on the person). Maybe you like Amazon, Google, and Nike. That’s probably because you’re their target market, and they’ve created a brand that mimics your internal beliefs. If you don’t like those companies, then you’re probably not their target market. Or maybe you respect John Deere and Home Depot. The point is you like what you like because of the branding you’ve seen. It’s not an accident — it’s intentionally engineered into the company’s marketing resources and advertising campaigns to make consumers feel a certain way. That is the power of a brand. Consider some of these statistics… Now let’s answer the all-important question. Why is it important to brand your real estate business? Because it builds trust, it builds authority, and it helps lead generation. Real Estate Branding Questions You Need To Answer Before Starting Evaluating your personal life and business while considering your real estate branding is essential. Ask yourself some questions while creating the real estate business that fits you. Here are some examples. What Are Your Goals? Who Are You Helping To Reach Those Goals? How Are You Helping Your Clients? Now that you’ve answered some questions, it’s time to walk through the five steps to branding your real estate business. Step 1. Create Your Core Values, Mission, and Unique Selling Proposition Before you design a logo or choose colors and fonts, you must clearly understand your core values, mission, and USP. Remember: a brand isn’t just a random jumble of visual elements. It’s meant to express the identity of your business in a way that attracts your target market. So list out the following information. Once you know these three things for your business, you can start creating a brand to reflect those ideas and beliefs. First is choosing your brand colors and fonts. Step 2. Choose Your Brand Colors & Fonts Choosing your brand colors and fonts might seem like a tall order. Technically, there are 10 million different colors and about 300,000 different fonts. So… how do you make a choice? Well, here are a few tips… Step 3. Design Your Real Estate Branding Elements Now that you’ve chosen brand colors and fonts that reflect your vision for your business, it’s time to design your actual branding elements. These are the graphics that you’ll use to identify your brand. That includes logos, images, and other graphics you think you’ll need. Many businesses choose to create different versions of their logos for different platforms. At Carrot, for example, … Continued
