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EP 284: The 3-Level Strategy to Buying Back your Time & Energy w/ 8-Figure Serial Entrepreneur Dan Martell
EP 282: The “Contractor Bailed on Me” Deal w/ Keith Sant | Behind the Deal
Keith Sant is a long-time friend of Carrot, a five-time Carrot Camper, and returning guest here on the Carrotcast. Recently, he closed a deal that was plagued with difficulties from beginning to end. He’s going to walk us through how he dealt with the contractors disappearing and his buyer bailing out at the last minute. After all was said and done, Keith even walked away with a higher profit than what he was expecting. Here’s an inside look at how he did it!
How TikTok For Real Estate Became a Legitimate Lead Source | An Agent’s Guide
Every so often, a new social media platform one-ups existing platforms and drives a makes a spot for itself in the digital universe. That’s what TikTok for real estate has done. The platform launched in 2016 and now has over 1 billion monthly active users who open the app an average of 8 times per day and spend an average of 52 minutes per day scrolling. But what is TikTok, exactly? And how can it benefit you if you’re a real estate agent? That’s what we’re going to talk about in this guide — we’ll give a quick-and-dirty debrief on what TikTok is and how it works, we’ll explain why you might want to consider using TikTok, we’ll give you some other agents and investors to follow (for inspiration). Then we’ll finish with 10 tips. You’ll know how, when, and what to post about by the end of this post. Then it’s off to the races! A TikTok for Real Estate Debrief So, what is TikTok, and why is it so popular? Maybe you’ve heard that TikTok is a platform that’s just jam-packed with young people dancing — but while there is a fair share of dancing (don’t say we didn’t warn you), there’s also lots of value-driven content about various topics, including real estate. TikTok content comes in the form of short videos — anywhere from 15 seconds to three minutes. These videos could be funny, engaging, sad, or severe. The moment you get on the platform, videos start popping up, you start watching, scroll to see more, and wave goodbye to any delayed gratification you had left in the tank. Jokes aside, or maybe not, here are a few examples of different popular TikTok videos from 2021… But the easiest way to understand the platform is to try it out for yourself — you can get a free account over here. Okay, so the “million-dollar” TikTok videos are pretty silly. But there’s also a substantial TikTok “market” for real estate. Here’s Steevie Soucie talking about old homes vs. new homes to the tune of 324 “likes”. And here’s Aaron Grushow walking through luxury listings (138,000 “likes”)… We’ll look at a lot more examples throughout the rest of this guide, but the point right now is two-fold: If you still need some more convincing on that 2nd point, then keep reading. Why Should Real Estate Agents Use TikTok? We’ve seen that TikTok is popular. But popular doesn’t necessarily mean profitable. The question is this: how is TikTok going to help you grow your real estate business? Well, an article from Insider titled, Real-estate agents are finding success by turning to TikTok: ‘It doesn’t seem to matter if the place is $2,000 or $600,000’, answers that question with real-life stories. Here are a few excerpts… “It doesn’t seem to matter if the place is $2,000 or $600,000, somebody out there on TikTok is big enough, and YouTube is big enough that people see it and are interested,” Jordan said. Jordan estimated using TikTok had doubled his number of clients. Here is one of Jordan’s videos… Similarly, Madison Sutton, who posts on TikTok as @thenycagent, has 95,700 followers and has amassed 1.5 million total likes across her videos. Sutton, who works for Highline, found herself concerned about the safety and efficiency of in-person showings. So in October of last year, she turned to TikTok. “Where else in New York City can you see ten apartments in ten minutes?” she asked. Sutton, like Jordan, focuses primarily on rentals, and she says business is “five or six times heavier” compared to this time … Continued
EP 281: How to Recruit & Manage a Driving For Dollars Army for More Off-Market Deals w/ David Lecko of Deal Machine
David Lecko is a returning guest and long-time friend of Carrot. His software, Deal Machine, is a game-changer when it comes to curating a list of proven, personalized leads. Automating routine tasks and direct-to-seller marketing tools, have freed up his time to work on the bigger deals and spend time doing what he loves which is what this is all about. Today we’re going to learn how he utilizes his software and a team of drivers to dominate his chosen market.
EP 280: The “Free Car” Deal w/ Beau Hollis | Behind the Deal 1
Back on September 16th, we did an awesome Livestream with our good friend Beau Hollis. As a long-time Carrot customer, wholesaler, investor, and occasional flipper, Beau is going to take us behind the scenes, showing us every aspect of the deal. Its part of a new Livestream we are doing that takes you inside a real-life deal, from start to finish. We answered questions live on air and offered some tips that really work. Catch up on this exciting new series here, and join us every other Thursday, live on Facebook!
EP 278: 4 Ways Chasing Pirates as a Marine Helped Josue Velney Become a Confident Real Estate Investor
Josue is a Carrot client, Carrot Camper, and a perfect example of someone who is doing things right. He has served our county as a Marine, shipping out on three combat tours. He then spent 12 years in the fire service, while building a rental portfolio. Today, Josue has retired from the fire department and holds a portfolio worth 10’s of millions of dollars. With 50 units under construction or in the permitting and zoning process, Josue has become a master of bringing value, finding value, and controlling his mindset. Today we’ll learn exactly how he has taken his military background and brought those lessons into his real estate business.
[Data] Carrot Websites Now 69.8% Faster Than Custom Websites on Mobile
How Fast Are Carrot Websites Already vs. The Big Tech Players As we’ve reported in the past, Carrot sites are known for being among the fastest in the world on desktop. A study of over 150,000 websites (real estate and non-real estate) showed that Carrot sites were faster than every other website builder they tested… except for one. We nearly tied with Google’s own, very simple, Google My Business websites. We’ve continued to keep this page speed edge for our clients (all included in every Carrot plan) on desktop. Now Onto Mobile Page Speed If you’ve run a report using Google’s PageSpeed Insights tool, you’ve probably noticed that mobile scores tend to be lower than desktop. There are a few reasons for that. The first reason is that, although technology has come a long way, phones simply aren’t as powerful as desktop computers. That’s obvious. The other is how mobile speed scores are tested – by using an older generation phone with a 3G connection as the testing “device.” That’s why we caution against reading too much into the baseline mobile scores you see when you run some of these tools. For example, this is from Google’s own Pagespeed Insights tool on Google.com itself. Google itself scores a 71 out of 100 on mobile speed and a 99 out of 100 on desktop (our Carrot templates score a 98-99 out of 100 upon launch on desktop as well). Google’s Mobile Pagespeed Score On Their Own Website Amazon.com’s Mobile Pagespeed Score Zillow’s Mobile Pagespeed Score All 3 of these websites above are known as some of the best-ranking websites in the world, despite the low mobile page speed score you may see in Google’s Pagespeed Insights tool. Why do we show you the 3 sites above? To show that Google isn’t weighing page speed in Google rankings as a primary ranking factor yet, but also to show you how Carrot sites compare to some of the largest and most valuable websites in the world when running these baseline tests. So as Google works page speed more and more into its ranking factors, Carrot members are already ahead of the game. [Data] Carrot Sites Now 69.8% Faster than Custom WordPress Websites What We Did to Improve Core Web Vitals and Site Speed On All Carrot Websites We already knew that Carrot sites were fast, but Google’s update led us to set out to make them even faster. Over the last few months, our team has been working to audit, identify, and optimize several facets of our sites and network with Core Web Vitals and site speed in mind. Through the use of a new, robust tracking system, we’ve been able to highlight key areas that impact every single site on our network. These include: Font-related improvements Image-related improvements Javascript/CSS-related improvements Template-level improvements By breaking this overarching site speed and performance theme into several smaller buckets, our Engineering team was able to directly address any snags in site performance and go to work fixing them. While the concept of Core Web Vitals and site speed is certainly not new to us at Carrot, the introduction of them into Google’s ranking algorithm meant that we had to double down on this work over the course of the past several months. We won’t bore you with the super technical details, but here are a few things our great team of Engineers did to help your site – and every site on our network – become faster and up-to-par with the Core Web Vitals update: Revisited several code packages and determined whether or not we still … Continued
EP 277: How These ‘Covid Pivots’ Delivered $600k/yr on 1/3 the Marketing Budget w/Joe Hartman and Shane Bloyer
Joe and Shane have been with Carrot since 2014. They’ve made many shifts in their business over the past 7 years, including a strategic downsizing (right-sizing) at exactly the right time. Using evergreen marketing, intentional relationships, and a fresh take on their business, they have transformed their business into what they always knew it could be. Today we are learning exactly how they did a 180 in their business while dealing with competition, a tough market, and a global pandemic.