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Facebook Ads Housing Policy | Changes Investors and Agents NEED to Know

On June 21, 2022, Meta (Facebook) announced a significant Facebook Ads Housing Policy update. The settlement with the US Department of Housing and Urban Development (HUD) will change how housing ads are delivered. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The goal of the change is to make sure the audience that sees housing ads is closer to the eligible audience for the ads. Meta will be sunsetting Special Ad Audiences as part of this new agreement. This tool allowed advertisers to expand their audiences for ad sets related to housing. What’s happening:  Meta is removing the ability to create Special Ad Audiences via Ads Manager. This move began on August 25, and beginning October 12, they will pause the remaining ads containing Special Ad Audiences. Ad sets can be reactivated once the Special Ad Audiences are removed from the ad sets. How to Protect Your Account from the Impact of Facebook Ads Housing Policy Update? Have no fear. In this video, Kiley and JT from SilverStreet Marketing take you through the strategy you can execute to keep your Facebook Ads accounts active and how to continue to generate high-quality motivated seller leads via this marketing channel. They cover three important steps: Summary FB will remain a viable marketing channel, especially in a broader marketing strategy. Stick with sound marketing principles. Invest a little time to make the necessary changes. We’ll monitor how this update impacts Carrot members’ Facebook accounts and leads. Real estate online marketing is a constantly changing landscape. We’re committed to continuing our data-driven, expert-tested vision, strategy, and tactics to help you build a business of freedom and impact. Tell us if you found this video helpful, and drop us a comment with your thoughts. Follow the tips SilverStreet covered in this video and continue to generate motivated leads from your Facebook account. We’re here for you!

Announcing the NEW online Carrot Community (Now Open to All Members!)

I’m excited to announce Carrot Community is officially available to all members. The Carrot Community is where you can connect and collaborate with thousands of other Carrot members, share your knowledge, and learn best practices from top Carrot members and the Carrot team. Join the Community today! Over the years, our Carrot members have been helping each other close more deals, have faster success in their businesses, grow their SEO rankings more effectively, and get off the marketing hamster wheel dragging them down. It’s happened at live events around the country (“Oh I’m a Carrot member too!”), in Facebook groups, CarrotCamps, BiggerPockets, and anywhere else they could connect. We even work hard to connect members when they have a need in their local market. But heading into 2022, with the impending economic and real estate market shifts… we knew one thing would help investors and agents thrive through these changes vs. just survive. Community. When you’re connected with other like-minded people, learning together, growing together, doing business together, and sharing your wins and struggles… everyone rises together. With almost 8,000 active Carrot members worldwide, we aim to make the Carrot Community the #1 place investors and real estate agents can go to learn and grow their online marketing skills. What is the Carrot Community all about? The Carrot Community is meant to be a place for anything you need to help your business with Carrot: Build Relationships and Network – You can network with other Carrot members, build relationships, and help each other. Strategy and Coaching – You will have a community of like-minded people eager to learn from each other and share their strategies and experiences. You will also have a place for Carrot resources that will ensure you are aware of the latest strategies and are provided with the latest information and resources. Technical Questions and Answers – You can post and ask questions for other members and use your expertise to answer and help others. Direct access to the latest information – This will be your place for all things Carrot. The Carrot Community will have all the latest information and resource links in one place.  Product Feedback – You will have a chance to provide product feedback directly to the Carrot Product Team; no middle man, no thoughts lost.  Events and Webinars – A single spot to learn about upcoming webinars, coaching calls, events, and announcements. Carrot Community is not just another “forum” — it’s an online destination for real people. It provides recognition, support, and connection when our members need it the most. Other benefits include the following: Carrot Community can help eliminate the need to spend hours doing a Google search on a topic that has more than likely been addressed in a community thread. Or better yet, you can receive the answer directly from a community member. Carrot Community comes with a support system. This support may come from providing guidance and feedback or from other members. Either way, one can get the help they are looking for. Carrot Community provides a platform where members can exchange information, giving everyone who participates a voice. Participation from our members will help foster and grow your business, and encouraging participation among the community will help your business strengthen its reputation and credibility. How to access the Carrot Community We’re inviting ALL active Carrot members into the community! There is a well-rounded mix of most of our top-performing Carrot members, newer investors or agents who want an edge, and everything in between. Access the Carrot Community here! Not a Carrot member yet? Join today to unlock all … Continued

EP 352: $500k Our 1st Year Wholesaling as Husband & Wife w/ Adam & Amanda New

About this episode: Adam & Amanda have a secret weapon that has allowed them massive success in a short period of time — they’re a power couple. Fortunately for you, there are takeaways in this convo that apply whether you’re in a partnership, building a team, or have considered bringing your spouse into the business. Coming from a sales background, the News have a wealth of perspective & communication skills that they bring to the table. I hope you enjoy this episode as much as we did! Mentioned in this Episode:  Follow Adam & Amanda on TikTok Adam & Amanda’s Carrot site Grow Your Negotiation Skills with The Negotiation Playbook

EP 352: $500k Our 1st Year Wholesaling as Husband & Wife w/ Adam & Amanda New

About this episode: Adam & Amanda have a secret weapon that has allowed them massive success in a short period of time — they’re a power couple. Fortunately for you, there are takeaways in this convo that apply whether you’re in a partnership, building a team, or have considered bringing your spouse into the business. Coming from a sales background, the News have a wealth of perspective & communication skills that they bring to the table. I hope you enjoy this episode as much as we did! Mentioned in this Episode:  Follow Adam & Amanda on TikTok Adam & Amanda’s Carrot site Grow Your Negotiation Skills with The Negotiation Playbook

Instagram Real Estate Marketing Guide

What you’ll learn: How to create and optimize
your Instagram account to build brand awareness, generate leads, and build trust and credibility with your audience.

The Ultimate Guide to Google Ads for Real Estate Agents

Looking for leads? Google Ads for real estate agents can be an extremely effective lead generation tool. × × Pay Per Click Report: Are you curious what the most profitable Seller keywords are for a PPC campaign? Get This Free Guide! By targeting potential customers who are already interested in buying or selling a home, agents can save time and money while reaching more clients. However, creating and managing a successful Google Ads campaign takes careful planning and execution. The good news is that we’ve been in the real estate marketing space for a long time at Carrot, and we know what it takes to run great Google Ads, even if you’ve never used PPC advertising before in your life. In this guide, you will learn everything you need about Google Ads that can potentially change your life as it has for 1000s of Carrot members… There are 1.4 million real estate agents in the U.S. Does your website stand out from the rest? Break through the clutter online with Carrot — the real estate website platform built to attract and convert qualified leads. Take a free Real Estate Agent website demo today to see how Carrot can help you grow your business with consistent and predictable lead flow. Google Ads for Real Estate Agents: Steps for Successful Campaigns What is Google Ads for Real Estate? PPC advertising is a form of online marketing in which businesses can pay to display their ads on search engines and other websites. Advertisers only pay when someone clicks on their ad, making it a very effective way to drive traffic to your website. Google Ads is a popular form of PPC advertising, and it’s an excellent way for real estate agents to get their properties in front of potential buyers and attract home sellers to use their services. Here’s an example of how Google Ads appear in search results… Understanding the Basics of Google Ads Google Ads, a cornerstone of online advertising, operates on a pay-per-click (PPC) model, allowing advertisers to reach their target audience effectively. To embark on a successful journey with Google Ads for real estate, it’s crucial to grasp the fundamentals that govern its functionality. 1. Explanation of Google Ads and its Pay-Per-Click (PPC) Model: Google Ads is a robust advertising platform where advertisers bid on specific keywords to have their clickable ads appear in Google’s search results. Unlike traditional advertising, where you pay for ad space regardless of performance, PPC means you only pay when a user clicks on your ad. This model offers a cost-effective way to drive traffic to your real estate listings. 2. Key Terms: Keywords, Ad Groups, Campaigns, and Quality Score: 3. How Google Ads Auction Works: Google Ads employs a dynamic auction system to determine the placement of ads in search results. Here’s a simplified breakdown: Understanding these foundational elements equips real estate professionals with the knowledge to navigate and optimize their Google Ads campaigns effectively. As we delve deeper into the intricacies of real estate advertising on Google Ads, this knowledge will be a valuable guide for creating impactful and cost-efficient campaigns. Why Google Ads for Real Estate? In the dynamic landscape of real estate marketing, leveraging the right platforms can make all the difference. Google Ads emerges as a powerhouse for real estate professionals, offering many advantages that can significantly impact visibility, lead generation, and overall success in the industry. 1. Precision Targeting for a Targeted Audience: Google Ads allows real estate professionals to hone in on a highly specific, targeted audience actively seeking properties. Through the strategic use of keywords, advertisers … Continued

Technical SEO Guide: Tools & Checklist for Your Analysis

Unveiling the Power Beneath the Surface: Your Guide to Technical SEO Did you know that over 70% of search engine users click on organic results within the first page? That means if your website isn’t ranking well, you’re missing out on a massive chunk of potential customers. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Technical SEO is the foundation upon which organic search success is built. It refers to the optimization of your website’s behind-the-scenes elements that search engines use to understand and rank your content. Think of it as the invisible architecture that allows search engine crawlers to navigate your website efficiently and effectively. Here’s why conducting a technical SEO analysis is crucial for your website: Investing time in a technical SEO analysis is an investment in your website’s long-term success. It’s the first step to ensuring your website is search engine friendly and primed to attract the qualified traffic you deserve. Buy First, Why SEO? As we’ve written about elsewhere on our blog, SEO is a form of evergreen marketing in many other places. That is when an SEO strategy is executed correctly, it has the potential to become a lead-generation powerhouse. Once you make the initial investment into an SEO campaign, as long as some routine maintenance is performed, you’ll likely have an asset that keeps sending leads your way for many years. This costs a fraction of the price compared to leads from PPC or social media advertising campaigns. How Does Technical SEO Fit In? Most people familiar with SEO seem to understand that content and backlinks are required to earn free traffic from Google. There are endless guides that focus on publishing more and more content or getting more and more backlinks. Few, however, delve into the foundation of SEO — how well the underlying website functions for users and search engine crawlers alike. In the industry, this is known as technical SEO. Technical SEO is a simple term, but it covers many topics. Ultimately, it comes down to a well-built website — how fast it loads, how clean the coding is, the internal linking structure, if any internal or external links are broken or run through complex redirect chains if images are broken, whether or not the design is responsive and loads in a user-friendly way when on a slow connection… really, the list could go on for days. We haven’t discussed this much because Carrot members don’t have to worry about it. All Carrot sites have a search-engine-optimized tech stack baked in. However, many people reading this article won’t be using this system, so I aim to help you by providing a technical SEO checklist and some pointers on the best tools to use in your analysis. The Pillars of Technical SEO: Building a Strong Foundation Technical SEO encompasses a variety of factors that work together to ensure search engines can easily access, understand, and present your website to users. Here are the four core pillars of technical SEO: By focusing on these core pillars, you create a solid technical foundation for your website. Search engines will be able to efficiently crawl and index your content, and users will have a positive experience when they visit your site. This combination is a recipe for organic search success. Charting Your Course: The Technical SEO Analysis Checklist A technical SEO analysis checklist is your roadmap to a healthy and search-engine friendly website. Just like any journey, it’s important to have a plan to ensure you’re covering all the important bases. Here are the key areas to evaluate during your … Continued