Real Estate Scripts To Follow Up & Close More Deals
Cover seller objections, use high converting warm and cold touch scripts, and follow an easy touchpoint schedule to increase your lead to deal conversion
Cover seller objections, use high converting warm and cold touch scripts, and follow an easy touchpoint schedule to increase your lead to deal conversion
If you want more deals and outgrow your competitors, you need real estate follow up scripts proven to close. × × Stop Leaving Deals on the Table! The Ultimate Follow Up Guide (Free Download) Download This Free Guide You want to own one of your market’s most successful real estate businesses (whether agent or investor). There are a lot of things you could do. Sending paid ad traffic to a high-converting website, optimizing your ad campaigns for a better click-through rate, and creating sales scripts can make a massive difference in how many leads you generate and how many deals you close monthly. Following up on your real estate leads is one of the biggest determiners of success. If an agent or investor has a rigorous and consistent follow-up system, they are far more likely to be successful than those who assume a lead is dead if they don’t get a signed contract after the first phone call. But you don’t have to take our word for it. Hone Your Follow-Up Skills & Close More Deals Cover seller objections, use high-converting warm and cold touch scripts, and follow an easy touchpoint schedule to increase your lead-to-deal conversion. Download Now: Free Follow-Up Scripts Is Follow Up Worth Your Time? We’ve mentioned this in other blog posts before, but the data is pretty clear about whether follow-up is worth your time or not… (Image Source) Think about that for a second… 80% of sales are made between the fifth and twelfth contact. Let’s pretend that that is true for your business but that you only follow up once with each lead. That would mean that you’re giving more than 80% of your potential deals to your competitors — just outright handing them over. Because those leads aren’t just sitting at home waiting for you to pursue them, they’re calling other investors and agents in the area and examining their options. If you stop contacting them, they’ll forget about you and work with someone else. Over 80%! Sound crazy? Well, even if that percentage is 50% for your business, isn’t that too much? Even 10% is too much! Especially in real estate, an industry where one transaction often amounts to tens of thousands of dollars in profit. Look — you know there’s money in the follow up, but you still have some limiting beliefs about building a follow-up system for your business. So let me walk you through 3 of the most common myths of follow up in real estate. Three Real Estate Follow Up Myths Myth #1: “I need to have a complex CRM before building my follow up system.” Yes. Having a super fancy CRM will help you organize your lead flow, assign tasks to different team members, and ensure that you follow up with every lead, with the same messages, a pre-determined number of times. CRMs allow you to organize and automate your follow-up system, making the entire process much simpler. But CRMs aren’t always cheap. And they also aren’t always easy to use (some are better than others). If you think your lack of a CRM or your hatred of technology is an excuse not to follow up with your leads, think again… Just keep it simple, use an ESP like MailChimp or InvestorFuse (both of which integrate with your Carrot website), and schedule an automated follow-up campaign. Remember, some sort of follow-up strategy is better than no follow-up strategy. Myth #2: “Most deals come from first contact, not follow-up.“ Whether you’re an agent or investor, it’s easy to assume that most of your deals come from first contact. A … Continued
× × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Stop losing deals to bad follow-up or no follow-up at all! Super savvy copywriter, armchair investor, and seasoned marketer Paul DoCampo and I are talking all about the nuances of follow-up automation. We cover: Listen in! Mentioned in this Episode: Close more deals at Carrot.com/close Work with Paul at OmniDrip Complying with Text Regulation on Your Carrot Site
What message are you sending to your prospective leads? How are you connecting, building trust, and following up? Mark Skowron is an investor and agent who uses carefully crafted copy to close an extra deal each and every month. Today we will talk about sequencing, frequency of contact, and what you can say to build instant trust and rapport. Most importantly, you will learn how to turn a small investment of your time upfront, into a potential $240k per year in extra profits.
As they say, the fortune is in the follow-up. Gary Boomershine and Robert Syfert have mastered it. From flipping properties, offering turnkey rentals, and creating some of the most robust software, these guys have done it all.
Today we will learn about their scripts, sequences, and how creating great habits have improved every aspect of their lives. If you are struggling to convert the leads you’re bringing in, this episode of the Carrotcast is for you!
A real estate email follow-up strategy is integral to any real estate business. But what are enough emails? How often and when should you send them? Should emails be personalized or should you use a wholesale real estate email template? You know how important it is to follow up with leads. Data suggests… 48% never follow up on leads 25% make a second contact and stop 12% make three contacts and stop And, ONLY 10% make more than three contacts But… 2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth contact 80% of sales are made on the fifth to twelfth contact Email follow-up takes time and energy. You’re not just following up with the motivated leads; you’re following up with all the leads – the good and the bad. The good makes you money. The bad wastes your time. While 80% of sales are closed on the 5th to 12th contact, if you’re running a semi-successful business, you don’t have time for that much email-typing or cold-calling action. Of course, that consistent follow-up is still vital… The stats remain the same, and your business’s success rides on those stats. Since you don’t have mind-reading software to divide the tire-kickers from the motivated sellers, you can’t afford to miss following up with any of your leads… But you also don’t have the time to do it manually… This is why you should plug these 5 (remember, 5 is the game-changing number of follow-ups) wholesale real estate email templates into your CRM and automate what you can. CARROT PICKED RELATED CONTENT: 6 Simple (but powerful) Questions A Six Figure Per Month Wholesaler Asks Motivated House Sellers How to Use a Wholesale Real Estate Email Template to Automate Motivated Seller Follow-up 1st Follow Up – 5 Minutes After Contact Would you try to start a fire with wet wood? Well, you might… But it wouldn’t go very well. You’d be better off starting the fire when the wood is dry. Similar to your follow-up strategy, you’re far more likely to have a meaningful conversation with your lead if you follow up fast – when the lead is most interested in what you have to offer. Here’s how RJ Bates – one of Carrot’s top-performing investors – puts it. Following RJ’s advice, I recommend following up by phone for your first follow-up and email. You can automate the wholesale real estate email template (below) and steal RJ’s 5-minute rule to create a system for the phone follow-up. Also, if you’re a Carrot member, you can use our SMS system to receive a text message notification when you receive a lead on your website. Here’s your first motivated seller follow-up email template: Subject: Need to sell fast? Hey, [name]! I’m glad you contacted us about selling your home fast. We’ve provided many people just like you with a fair cash offer on their home to help them get out of debt, ditch a distressed property, or remove the stress of trying to find a buyer. We’d love to do the same for you. I’ll be giving you a call to discuss this further at the phone number you provided! Looking forward to talking with you :) Best, [Name] 2nd Follow Up – 24 Hours After Contact Okay – after calling your prospect and sending the first email, the rest of these emails should only be sent if 1) you couldn’t get ahold of the prospect on the phone or 2) you did get ahold of them, … Continued
You’ve probably heard the email advice: “Don’t use the word ‘free.’” “Keep your emails short or risk going to spam.” “Don’t use emojis in subject lines.” Turns out, a lot of that advice is outdated — and in some cases, flat-out wrong. Jay Schwedelsen, host of the popular marketing podcast Do This, NOT That, recently joined us on Carrot’s Evergreen Marketing podcast to share updated tips for successful email lead nurturing. Jay is undisputedly one of the top experts in the field and he shared 10+ tips and dispelled some popular myths around email. If you’ve left email behind in your lead follow-up, it’s time to dust off your list. “Your email list is probably the most important asset you have. Your email database is your owned asset. It is the only marketing channel for basically no money that you can communicate whatever it is you want to communicate at any given moment. There’s nothing else like that.” — Jay Schwedelsen Even if you are actively sending emails, you might be unknowingly making some mistakes that are hurting your engagement rate. Whether you’re an investor following up with cold leads, an agent sending out market updates, or just trying to figure out how to get more replies, there’s something in the episode for you. Here’s a sneak peek at three tips Jay discusses. Tip #1: Your emails don’t matter if they aren’t opened “A lot of times when we’re sending out an email, we’re worried about ‘oh what are we writing in the email?’ or ‘oh, what’s the offer?’ and that’s backward,” Jay explained. “If you don’t get the email opened, who actually cares what’s inside the email? So we have to get that email opened and the number one thing that’s going to get that email opened is the subject line.” When people look at their email inboxes, they scroll through quickly and decide what gets their attention. Jay contends that most people don’t read the entire subject line, instead focusing on the first few words. With that in mind, front-load your subject lines. Jay recommends starting a subject line with all caps or keeping it super short to make it stand out. Better yet, start your subject line with a number. “If you start your subject line with a number, your open rate will rise about 20%.” And forget about avoiding certain “spam trigger” words. It’s true that words like “free” or even dollar signs used to send your emails straight to the junk folder, but that’s not the case anymore. Feel free to write the most compelling subject line possible without avoiding important words! Need help with your subject lines? Check our Jay’s free subject line grader. Tip #2: Send more emails (yes, you read that right!) “You’re probably not sending out enough email. In the real estate market I see this a lot. People will get focused on their email sending for a month or two, and then they move onto something else, and they won’t send again for another 2-3 weeks or a month. The most important thing you can do to make sure you’re getting that business is to be sending enough. You need to be at least sending email weekly — at least!” Why? Because sending email frequently and consistently actually helps keep you out of the junk folder. It all comes down to email engagement, Jay explains. “If you don’t send enough email — and we see it in all the data — if you don’t send at least a weekly email to your database, you actually cannot generate enough opens and … Continued