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Real Estate Website Design Ideas | How to Structure Your Site for Marketing Success

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What’s up y’all? So you’re a real estate investor. You’re a wholesaler. You’re a flipper. You might be doing some cold calling, direct mail, but you’re going, “I need to get leads online now.” × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Well, you might not know how to do that, or what you put on the website, what do you say, how do you structure it so it actually performs well for you and you stop losing leads and deals. How can you finally get consistency? Well, we will show in this series how to do that, from start to finish. How to make your website finally perform for you, grow momentum, and get you more deals. So, let’s dive right in. My name is Trevor Mauch. I’m the CEO of Carrot, where we help thousands of real estate investors, and agents generate hundreds of thousands of motivated seller leads online every single year. There are a couple of things I want to go over first because we have a lot of misconceptions about online marketing when it comes to building your website. Do You Need a Website? The first one is, do you even need a website to be a real estate investor? Do you need a website as a wholesaler? Do you need a website as a flipper? As a land investor, do you need a website? I’m going to say right now the answer is no, you don’t need a website to do deals. Now, we have many clients who do deals before they make it over to Carrot. And you can do deals. You can drive for dollars. You can cold call. You can do all kinds of things and get deals. The question is… How many leads and deals are you losing because you don’t have a website or what we call an authority hub, as we’ll teach you in this series? Imagine you put out the direct mail piece. You send your nice, pretty fancy postcard or the letter out to 5,000 addresses. They get it in their mailbox, and they pick it up. What do they do next? Well, the very first thing that a lot of people do in this age of credibility, in this age of, honestly, mistrust, where people are skeptical, they pick it up, and they want to Google you to figure out if you’re legit. They’re going to Google your phone number. They’re going to your company name. They will Google anything identifiable to find you and see if your service is real. Same thing with cold calling. Same thing with text message marketing. Same thing with radio and TV advertising. All offline marketing drives online demand. So if you’re doing offline marketing, you can close deals without it. But I can guarantee you that you’re losing deals because you don’t have a website or the right structured website to win those deals, win those leads, and grow that credibility. All offline marketing creates online demand. Your website can actually help you get a higher ROI from all of your offline marketing. Quick story: Carter Steph, is one of the largest home buyers in America, the largest home buyer in Oklahoma City. And he does a lot of radio and TV advertising. He had a pretty website. It was a custom-developed WordPress website. He was getting some leads through it, but after he switched over to what we’re going to teach you in this series, he showed that he was losing about $20,000 monthly in lost deals … Continued

101 Real Estate Blog Post Topic Ideas to Spark Your Creativity

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Are you having difficulty coming up with great real estate blog post ideas? Generating new blog post topics can be a discouraging task. We have compiled a list of 101 real estate blog ideas you can write about today. × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Key Takeaways Read on to understand why publishing blog posts on your website is important, how to do it correctly, and get real estate blog topic ideas to get you started! Table of Contents Why Blogging Matters (& How to Do it Right!) Types of Blogs Real Estate Blog Post Ideas for House Buyers Real Estate Blog Post Ideas for Rehabbers & Flippers Real Estate Blog Post Ideas for House Sellers Real Estate Blog Post Ideas for Tenant & Property Management Real Estate Blog Post Ideas for Rent-To-Own Property Real Estate Blog Post Ideas for Foreclosures Real Estate Blog Post Ideas for Real Estate Agents Real Estate Blog Post Ideas for Real Estate Investors Real Estate Blog Post Ideas for Local Market Trends & Analysis Real Estate Blog Post Ideas for Land Buying & Selling Evergreen Marketing For Real Estate Investors Is Misunderstood… Here’s How To Provide Great Value To Your Ideal Prospects Here’s How To Read People’s Minds Writers Block? Get Started With These Real Estate Blog Ideas How Consistently Should I Post Real Estate Blogs? More Tips To Create Great Real Estate Content How To Get Content Written For You The Carrot Content Marketing System Get Your First (or next) Blog Posts Up! Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Why Blogging Matters (& How to Do it Right!) As a real estate investor, your job is to gather more motivated sellers and cash buyers so you can do more deals. The more often you do that, the more deals you can do; the more you can automate that process, the easier it becomes for you (and the more you can scale without working yourself to the bone). Marketing your real estate investing business online means competing with other investors for just a few positions on the search engine results pages! And, the higher you appear in search results, the more likely people are to click on YOUR search result and end up on YOUR site. But once they’re on your site, your job isn’t over! You need to convince them to do business with you. That’s where content marketing comes in. Evergreen content is search-optimized content that is continually relevant and stays “fresh” for your target audience over a long period. Evergreen content marketing (done the right way) helps you get in front of more of your prospects online and capture the attention of the people you want to do deals with. Once those people are on your site, marketing builds credibility and authority for you and your business. Done right, evergreen content is perhaps the most significant edge you can get as an investor regarding the web. Blogging remains one of the most potent ways to connect with your audience and drive them to action. The blog ideas you choose to spend your time & resources on are important. Research shows that companies who blog with quality content get 67% more leads than those who don’t publish content. We’ve found that SEO inbound marketing close rates are 2 to 4 times higher on average than outbound selling efforts—making the right real estate blog ideas an investment that pays off big time. We’ve seen our members creating quality content from blogging and other page resources for 10+ years. We’ve learned a thing or … Continued

The Importance of Excellent Real Estate Agent Bios + 9 Examples

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× × Featured Resource: Free Agent Bio Templates Download for Free Ready to learn how to write a killer real estate agent bio? You’re lucky because we are going over the steps from start to finish. A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment. Write with energy and creativity! Why Should You Perfect Your Real Estate Agent Bio? Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust. They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes. Without that – without trust – the prospect will never work with you. And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients. Your real estate agent bio is where website visitors go to decide if they will work with you. Seem like a tall order? Well, it is. But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps. Here are those steps – each with pertinent examples to illustrate my point. 5 Free Agent Bio Templates How to Write a Winning Real Estate Agent Bio with Examples Step #1: Understand your market This might upset you… But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks. The problem is that every market is different. Your market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with your market, not someone else’s. And who knows your market better than, well, you? To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer: “For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan. These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times. She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.” Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those interested in high-ticket coastal homes. So how do you write an amazing bio? Don’t be a generalist. Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods. (Image Source) … Continued

The Ultimate Guide to Google Ads for Real Estate Investors

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Google Ads, when implemented strategically, is one of the most effective lead generation engines for real estate investors, consistently delivering high-quality motivated seller leads that convert to deals at impressive rates of 1 in 10 to 1 in 15. Key Takeaways By setting realistic expectations, allocating a proper testing budget, and continuously refining your strategy based on performance data, you can transform Google Ads into a predictable source of high-quality motivated seller leads that generate substantial ROI for your real estate investing business. Google Ads for Real Estate Investors: Steps for Successful Campaigns Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × See How Carrot Works How many deals are you losing to your competitor’s website? See How Carrot Works Uncertain about PPC advertising? Fear of wasted spend or limited time are common concerns. But here’s the truth: Google Ads, when implemented strategically, is a proven lead generation engine. In fact, it’s consistently ranked among the top methods for our Carrot members, translating into high closing rates (1 in 10 to 1 in 15 leads). This guide empowers you to take control and build a Google Ads campaign that can significantly impact your business, just like it did for Carrot member Brian Rockwell… and countless others… Real Estate Investor PPC Keywords Are you curious what the most profitable Motivated Seller keywords? We’re committed to your privacy. Carrot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. What is Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads for real estate investors can be a powerful way to reach your target audience, but it takes some knowledge and preparation. Check out this list for everything you need before getting started! Google Ads Basic Terms Part 1: Google Ads Fundamentals for Real Estate Investors In this section, we’ll dive into the foundational elements of Google Ads specifically for real estate investors. We’ll explore the benefits of using this platform to attract motivated sellers and high-quality leads, guide you through setting up your account, and explain how to structure your campaigns for optimal results. Why Should Real Estate Investors Use Google Ads? Traditionally, real estate investors have relied on networking, cold calling, and yard signs to find motivated sellers. However, Google Ads offers a powerful and targeted approach to reach a highly engaged audience actively searching for solutions. Here’s why Google Ads should be in your real estate investor toolkit: Setting Up Your Google Ads Account (Step-by-Step with Real Estate Investor Considerations) Creating your Google Ads account is a straightforward process. Here’s a step-by-step approach with considerations for real estate investors: Real Estate Investor Considerations: Understanding Campaign Structure & Targeting (Campaign Goals, Ad Groups, Keywords for Real Estate) Now that your account is set up, let’s explore how to structure your campaigns for success. Keywords Match Types and Research The different match types give you room when selecting your keywords. Match types tell Google whether you want to match a search query exactly or if your ad should be shown to anyone with a search query that’s somewhat related. There are three match types to choose from: Broad match “may show on searches related to your keyword, … Continued

15 Best Real Estate Agent Website Builders

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You’re here because you fall into one of two categories. 1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time. Or… 2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one. In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it. There’s a HUGE difference between having a website and having a website that works.  This is exactly why you’re here — to find out what works. Real Estate Agent Websites – What’s Important? 15 Best Real Estate Agent Website Builders You’re a real estate agent, not a web developer.  So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options.  And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses! Let’s dive in! 1. Carrot Description We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses.  We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here).  Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test.  Cool, right?  Take a demo over here to learn more! Features Here are some of the main features that a Standard Carrot Subscription comes with: The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM: The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing. Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have: 2. Placester Description Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 3. Propertybase Description Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 4. IDX Broker Description IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world). Pros:  Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the … Continued

Do You Want a Website That’s Both Stunning and Effective? Here are 10 Beautiful Carrot Website Examples for Inspiration!

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DHS Realty Group All aspects of your business are key. That includes your real estate website design. DHS Realty Group utilizes the block editor in a variety of colors to guide guests down the page. The choice of words and color scheme welcomes visitors to their site. The photos are eye-catching, and the icons match the topics. Unique Property Solutions Unique Property Solutions goes big with videos and authentic local images. Take one look at it, and it’s evident they are a highly engaged “local” business that cares about how visitors learn more about their company and is determined to turn those visitors into leads. We tried to create the website on our own and had some initial success however our success paled in comparison to what our Concierge team of Taylor, Lisa, Nate and many others behind the scenes helped us achieve! The team was professional, responsive and super easy to work with and we enjoyed creating a great website with their expertise. TK Properties TK Properties’ design is clean and practical by showing off local houses with their motivated seller website. The custom logo and branding show off well. The testimonials and the design’s responsive capabilities across the homepage. Overall, a perfect example of website design. Grand Real Estate Investments Besides using credibility badges below the hero, Grand Real Estate Investments drives credibility by adding a “Mission” section on their homepage and additional testimonials. They also add local flair with custom location-based images. It’s like utilizing that website as your core for everything is the key. That’s definitely the key. But it’s so simple to use. It’s not like a regular WordPress site. I love the simplicity. I know how to do everything. – Robert Grand, Grand Real Estate Investments Conclusion With Carrot, you can build a unique website that stands out amongst all the clutter online, draws buyers and sellers in, snags their contact information, and becomes an asset (rather than a liability) for helping you grow your business. Use these Carrot website examples as inspiration. We know that because thousands of Carrot members have done it. Will you be next?

EP 312: The “Win-Win-Win” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

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If you’re not good at putting certain pieces together, find someone who is. A partner or a vendor like Carrot. Nobody is good at everything.  – Adam Mitchell The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Read the Full Show Notes Below… In this episode of Behind the Deal, we are back with Adam Mitchell and Lance Doty to go behind the scene of one of their most recent transactions. You’ll learn how to find cash buyers, how to host the perfect real estate meetup,  and how to make cash offers with complete transparency while turning a healthy profit. The Deal This particular deal involved a mobile home on a piece of land in a popular area. The lead came in via SEO and was a young woman who was helping out her grandparents. They had been living in a run-down mobile home that the neighbors were eager to see gone. Lance and Adam were able to…   Help the seller pay off what was owed Help the buyer find an ideal piece of land Help a contractor who needed the mobile home And still turn a great profit on a deal where everyone came out ahead Finding Cash Buyers One thing a lot of our listeners ask is how to find cash buyers. So much of our marketing is dedicated to finding sellers –  it’s important to have a way to sell properties once you have them under contract. Adam and Lance find buyers by…  Searching the top real estate Facebook forums in their market Getting deals in the door – this will always help to generate new leads Utilizing SEO and a dedicated Carrot site to find cash buyers Hosting Meet-Ups Through networking, both online and in-person, Lance and Adam have been able to grow their buyer list to over 600 people.  The Perfect  Real Estate Meet-Up Most people attend a Meet-Up expecting a pitch. These gatherings usually have a catch, with something being sold at the end. Adam and Lance look at things a bit differently. They are there to share what they know, to network with the community, and to learn. While it has been a great way to find cash buyers, it has also been a great way for them to build credibility in their community. Another great thing they do is to host the Meet-Ups at properties they have under contract. Instead of a bar or restaurant, people can come and see a house mid-construction and when it’s finished! Making Transparent Offers So many investors walk into a house, acting as if they will be using their own funds to close when it simply isn’t the case. If you are unable to find a buyer, you will have to cancel the contract, waste the seller’s time, and worry about tarnishing your reputation. When Adam and Lance are wholesaling deals, they are very transparent with their sellers. They let them know that they will use the option period to get a buyer in the door, and once that’s done, they will close. We’ll have more on the ethics of wholesaling coming up in the not-so-distant future – so watch your inbox!  Tips That Actually Work: SEO Grader Our SEO Grader tool will give you a high-level view to ensure you are doing the right things for SEO. It isn’t overly complicated – it will help you improve your social previews, title tags, and meta description. Be sure to take a look at this great tool when creating any content for your Carrot site! Follow Our Guest:  The Home Buying Guys‘ Carrot site The Home … Continued

EP 304: The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

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People ask, “How do you convince people to take a low offer on a property?” We don’t. It’s either a cash deal opportunity or a listing. – Lance Doty The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Adam and Lance are two of the best in the business. Their dedication to transparency, service, and providing sellers with options has allowed them to create a profitable and scalable business. Today we are going Behind the Deal to learn how Lance and Adam were able to increase a home’s square footage, help a homeowner through a difficult time, and walk away with $80k.  Read the Full Show Notes Below… Adam and Lance are operating a lead generation business. They have found great success in real estate because they always offer transparent service and refuse to box sellers into one type of solution. Their focus on inbound leads and hybrid solutions has allowed them to maintain a 1 in 10 close-ratio, with their numbers getting better each year. Here’s a look at one of their latest deals which resulted in a great profit, a happy seller, and a mysterious room behind a hidden door. The Deal Adam and Lance rely on inbound leads to run their business. Facebook ads and SEO are 80% of their business. Their form is set up to provide them with all of the information they need when going into a call. They know going into this deal exactly what the homeowner was dealing with and what they wanted to get for the home. Their initial offer was low and after running the numbers they were able to get closer to what the seller wanted. After purchasing the property for $185k, they were able to sell the property for $370. After their renovation costs, holding costs, and selling costs, they were still able to walk away with a profit of $80k. The “Hidden Door” & Lessons in Square Footage After buying the property, they discovered a 12×14 bonus room that was located off of the garage. Because there was no direct access to the house, it was not included in the square footage of the property. Adam and Lance were able to add a door through the existing laundry room and into this bonus room, thus adding more square footage to the property. While they contemplated turning it into a full-blown mother-in-law suite, the returns just weren’t there. Being Approachable One of the most innovative things Adam and Lance incorporate into their marketing is the use of video texts. After Lance meets with a seller or talks with them on the phone, he will send a short video text telling them more about the business and thanking them for their time. This quick video helps people get to know him while making the business stand out from the rest. It personalizes the experience, which is an effective marketing tactic in any industry. Winning with the Hybrid model Listing homes is not what Adam wants to do. However, The Home Buying Guys are dedicated to finding the selling solution that will best benefit the client. By bringing an agent onto their team, they are able to funnel the retail leads and split the commission 50/50. Fewer leads are wasted and more homeowners are being served. By offering multiple options, Lance and Adam are able to have a greater impact on more people. Tips That Actually Work: Adding a Bio Block We are all about transparency and credibility and a great way to convey that is on your About Us page. The seller needs to know who they are … Continued