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The Ultimate Guide to Google Ads for Real Estate Investors

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Conquer Lead Generation: Google Ads for Real Estate Investors. This guide equips you, the real estate investor, with the knowledge to create powerful Google Ads campaigns that generate a steady stream of motivated sellers. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge Uncertain about PPC advertising? Fear of wasted spend or limited time are common concerns. But here’s the truth: Google Ads, when implemented strategically, is a proven lead generation engine. In fact, it’s consistently ranked among the top methods for our Carrot members, translating into high closing rates (1 in 10 to 1 in 15 leads). This guide empowers you to take control and build a Google Ads campaign that can significantly impact your business, just like it did for Carrot member Brian Rockwell… and countless others… Real Estate Investor PPC Keywords Are you curious what the most profitable Motivated Seller keywords? We’re committed to your privacy. Carrot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Google Ads for Real Estate Investors: Steps for Successful Campaigns What is Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads for real estate investors can be a powerful way to reach your target audience, but it takes some knowledge and preparation. Check out this list for everything you need before getting started! Google Ads Basic Terms Part 1: Google Ads Fundamentals for Real Estate Investors In this section, we’ll dive into the foundational elements of Google Ads specifically for real estate investors. We’ll explore the benefits of using this platform to attract motivated sellers and high-quality leads, guide you through setting up your account, and explain how to structure your campaigns for optimal results. Why Should Real Estate Investors Use Google Ads? Traditionally, real estate investors have relied on networking, cold calling, and yard signs to find motivated sellers. However, Google Ads offers a powerful and targeted approach to reach a highly engaged audience actively searching for solutions. Here’s why Google Ads should be in your real estate investor toolkit: Setting Up Your Google Ads Account (Step-by-Step with Real Estate Investor Considerations) Creating your Google Ads account is a straightforward process. Here’s a step-by-step approach with considerations for real estate investors: Real Estate Investor Considerations: Understanding Campaign Structure & Targeting (Campaign Goals, Ad Groups, Keywords for Real Estate) Now that your account is set up, let’s explore how to structure your campaigns for success. Keywords Match Types and Research The different match types give you room when selecting your keywords. Match types tell Google whether you want to match a search query exactly or if your ad should be shown to anyone with a search query that’s somewhat related. There are three match types to choose from: Broad match “may show on searches related to your keyword, which can include searches that don’t contain the keyword terms. This helps you attract more visitors to your website, spend less time building keyword lists, and focus your spending on keywords that work. Broad match is the default match type that all your keywords are assigned so that you don’t have to specify another match type (exact match, phrase match, or … Continued

15 Best Real Estate Agent Website Builders

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You’re here because you fall into one of two categories. 1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time. Or… 2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one. In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it. There’s a HUGE difference between having a website and having a website that works.  This is exactly why you’re here — to find out what works. Real Estate Agent Websites – What’s Important? 15 Best Real Estate Agent Website Builders You’re a real estate agent, not a web developer.  So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options.  And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses! Let’s dive in! 1. Carrot Description We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses.  We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here).  Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test.  Cool, right?  Take a demo over here to learn more! Features Here are some of the main features that a Standard Carrot Subscription comes with: The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM: The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing. Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have: 2. Placester Description Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 3. Propertybase Description Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates. The Pros:  The Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the website builder’s pricing options…  Example Here’s an example of the website builder’s templates… 4. IDX Broker Description IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world). Pros:  Cons:  Features Here are some of the main features that this website builder offers… Pricing Here are the … Continued

16 Best Real Estate Agent Websites With IDX

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Do real estate agent websites with IDX perform better? × × There are 1.4 million real estate agents Does your website stand out from the rest? See How Carrot Works There isn’t a quick answer. But, listing feeds like IDX appeal to agents because they’re quick and easy ways to get the most out of your listings on your website. IDX has become a standard piece, and in many cases, listing feeds have gone from a nice feature to a necessity to stay with your competition. We all know home buyers and sellers are searching the Internet as their number one source of education. They know how to browse from website to website, and they know what they want to see from each website they visit. They’re quick to leave if a website doesn’t offer exactly what they expect. Is your website lost among the clutter? Going with a “cheap” website could cost you thousands. Stand out from your competition with Carrot. What, though, when they visit your real estate agent website, are they (and everyone else, for that matter) expecting? Well, they’re probably expecting to find some information about your real estate business and you personally, testimonials promoting your service, and, perhaps most importantly, house listings. If you neglect any of these elements, your website will likely have a higher bounce rate and lower lead volumes. The digital world is that simple. While some online naysaying articles — like Why It’s Time to Look at Real Estate Websites Differently — claim that you don’t need IDX integration on your website, we here at Carrot think they’re wrong. Before we dive into the 16 real estate agent websites with IDX options, let’s talk about IDX quickly. What Is IDX? IDX stands for Internet Data Exchange. That sounds complicated. Though, it isn’t. With IDX integration, real estate agent websites can pull house listings up natively on the real estate agent’s website. Here’s what this looks like on one of our Carrot real estate agent websites, for example. That’s what IDX looks like on the surface, at least. On the back-end, IDX works by automatically pulling from the MLS and collecting location-qualified listings to publish on your website. 16 of the Best Real Estate Agent Websites With IDX (With Examples) You understand what IDX is and why it’s essential for real estate marketing. But where can you find the best IDX tool for your website?  Here are 16 great options for adding IDX to your real estate agent website — with a summary, features, pricing, and examples.  1. Ballen Real Estate Websites Website Description “Ballen Real Estate Websites were built by agents, for agents real-time in the field, and without any contracts! These websites are optimized for lead generation and lead capture. With new design options, integrated tools for calls to action, and built-in optimization. Based on years of testing and measuring of what works in the real estate industry with hundreds of agents using the platform, our BREW is always evolving so you can get more leads online and best of all, you own it.” Features Here are some of the main features. Pricing Starts at a one-time payment of $1,495. Plus ongoing monthly costs of at least $149 per month.  Example Below is an example of the type of IDX website you can create with this tool. 2. IDX Broker HOME™ Website Description “Each IDX Broker HOME website begins with an exclusive, premium WordPress theme. From there, our team will work with you to personalize any of our mobile-responsive, visually stunning designs, ensuring your REALTOR® website looks unique and up-to-date. We will … Continued

Do You Want a Website That’s Both Stunning and Effective? Here are 10 Beautiful Carrot Website Examples for Inspiration!

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DHS Realty Group All aspects of your business are key. That includes your real estate website design. DHS Realty Group utilizes the block editor in a variety of colors to guide guests down the page. The choice of words and color scheme welcomes visitors to their site. The photos are eye-catching, and the icons match the topics. Unique Property Solutions Unique Property Solutions goes big with videos and authentic local images. Take one look at it, and it’s evident they are a highly engaged “local” business that cares about how visitors learn more about their company and is determined to turn those visitors into leads. We tried to create the website on our own and had some initial success however our success paled in comparison to what our Concierge team of Taylor, Lisa, Nate and many others behind the scenes helped us achieve! The team was professional, responsive and super easy to work with and we enjoyed creating a great website with their expertise. TK Properties TK Properties’ design is clean and practical by showing off local houses with their motivated seller website. The custom logo and branding show off well. The testimonials and the design’s responsive capabilities across the homepage. Overall, a perfect example of website design. Grand Real Estate Investments Besides using credibility badges below the hero, Grand Real Estate Investments drives credibility by adding a “Mission” section on their homepage and additional testimonials. They also add local flair with custom location-based images. It’s like utilizing that website as your core for everything is the key. That’s definitely the key. But it’s so simple to use. It’s not like a regular WordPress site. I love the simplicity. I know how to do everything. – Robert Grand, Grand Real Estate Investments Conclusion With Carrot, you can build a unique website that stands out amongst all the clutter online, draws buyers and sellers in, snags their contact information, and becomes an asset (rather than a liability) for helping you grow your business. Use these Carrot website examples as inspiration. We know that because thousands of Carrot members have done it. Will you be next?

EP 312: The “Win-Win-Win” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

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If you’re not good at putting certain pieces together, find someone who is. A partner or a vendor like Carrot. Nobody is good at everything.  – Adam Mitchell The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Read the Full Show Notes Below… In this episode of Behind the Deal, we are back with Adam Mitchell and Lance Doty to go behind the scene of one of their most recent transactions. You’ll learn how to find cash buyers, how to host the perfect real estate meetup,  and how to make cash offers with complete transparency while turning a healthy profit. The Deal This particular deal involved a mobile home on a piece of land in a popular area. The lead came in via SEO and was a young woman who was helping out her grandparents. They had been living in a run-down mobile home that the neighbors were eager to see gone. Lance and Adam were able to…   Help the seller pay off what was owed Help the buyer find an ideal piece of land Help a contractor who needed the mobile home And still turn a great profit on a deal where everyone came out ahead Finding Cash Buyers One thing a lot of our listeners ask is how to find cash buyers. So much of our marketing is dedicated to finding sellers –  it’s important to have a way to sell properties once you have them under contract. Adam and Lance find buyers by…  Searching the top real estate Facebook forums in their market Getting deals in the door – this will always help to generate new leads Utilizing SEO and a dedicated Carrot site to find cash buyers Hosting Meet-Ups Through networking, both online and in-person, Lance and Adam have been able to grow their buyer list to over 600 people.  The Perfect  Real Estate Meet-Up Most people attend a Meet-Up expecting a pitch. These gatherings usually have a catch, with something being sold at the end. Adam and Lance look at things a bit differently. They are there to share what they know, to network with the community, and to learn. While it has been a great way to find cash buyers, it has also been a great way for them to build credibility in their community. Another great thing they do is to host the Meet-Ups at properties they have under contract. Instead of a bar or restaurant, people can come and see a house mid-construction and when it’s finished! Making Transparent Offers So many investors walk into a house, acting as if they will be using their own funds to close when it simply isn’t the case. If you are unable to find a buyer, you will have to cancel the contract, waste the seller’s time, and worry about tarnishing your reputation. When Adam and Lance are wholesaling deals, they are very transparent with their sellers. They let them know that they will use the option period to get a buyer in the door, and once that’s done, they will close. We’ll have more on the ethics of wholesaling coming up in the not-so-distant future – so watch your inbox!  Tips That Actually Work: SEO Grader Our SEO Grader tool will give you a high-level view to ensure you are doing the right things for SEO. It isn’t overly complicated – it will help you improve your social previews, title tags, and meta description. Be sure to take a look at this great tool when creating any content for your Carrot site! Follow Our Guest:  The Home Buying Guys‘ Carrot site The Home … Continued

EP 304: The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

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People ask, “How do you convince people to take a low offer on a property?” We don’t. It’s either a cash deal opportunity or a listing. – Lance Doty The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Adam and Lance are two of the best in the business. Their dedication to transparency, service, and providing sellers with options has allowed them to create a profitable and scalable business. Today we are going Behind the Deal to learn how Lance and Adam were able to increase a home’s square footage, help a homeowner through a difficult time, and walk away with $80k.  Read the Full Show Notes Below… Adam and Lance are operating a lead generation business. They have found great success in real estate because they always offer transparent service and refuse to box sellers into one type of solution. Their focus on inbound leads and hybrid solutions has allowed them to maintain a 1 in 10 close-ratio, with their numbers getting better each year. Here’s a look at one of their latest deals which resulted in a great profit, a happy seller, and a mysterious room behind a hidden door. The Deal Adam and Lance rely on inbound leads to run their business. Facebook ads and SEO are 80% of their business. Their form is set up to provide them with all of the information they need when going into a call. They know going into this deal exactly what the homeowner was dealing with and what they wanted to get for the home. Their initial offer was low and after running the numbers they were able to get closer to what the seller wanted. After purchasing the property for $185k, they were able to sell the property for $370. After their renovation costs, holding costs, and selling costs, they were still able to walk away with a profit of $80k. The “Hidden Door” & Lessons in Square Footage After buying the property, they discovered a 12×14 bonus room that was located off of the garage. Because there was no direct access to the house, it was not included in the square footage of the property. Adam and Lance were able to add a door through the existing laundry room and into this bonus room, thus adding more square footage to the property. While they contemplated turning it into a full-blown mother-in-law suite, the returns just weren’t there. Being Approachable One of the most innovative things Adam and Lance incorporate into their marketing is the use of video texts. After Lance meets with a seller or talks with them on the phone, he will send a short video text telling them more about the business and thanking them for their time. This quick video helps people get to know him while making the business stand out from the rest. It personalizes the experience, which is an effective marketing tactic in any industry. Winning with the Hybrid model Listing homes is not what Adam wants to do. However, The Home Buying Guys are dedicated to finding the selling solution that will best benefit the client. By bringing an agent onto their team, they are able to funnel the retail leads and split the commission 50/50. Fewer leads are wasted and more homeowners are being served. By offering multiple options, Lance and Adam are able to have a greater impact on more people. Tips That Actually Work: Adding a Bio Block We are all about transparency and credibility and a great way to convey that is on your About Us page. The seller needs to know who they are … Continued