This episode is for informational purposes only and does not constitute legal advice.
You have to be willing to respect the people who are involved in your transaction – the contractor, the title company. Be willing to respect those people’s time as much as you respect your own.
– CC Moreno
Attorneys + Wholesalers | 18 Legal Tips for Better Closings w/ CC Moreno
How’s your relationship with your attorney? While many investors are looking for cheap advice as quickly as possible, it’s more important to take the time to build a genuine and mutually beneficial working relationship. Real estate attorney CC Moreno is here to teach you why you need to consider your attorney or title company a partner in your business as opposed to just another vendor. She will be sharing with you exactly what to ask, what you should watch out for, both now and in the years ahead.
Read the Full Show Notes Below…
Here at Carrot, we spend a lot of time teaching people how to get leads and develop a great mindset. But one thing that comes up a lot, that we haven’t addressed as frequently, is the legal aspects of wholesaling and how it all works. CC Moreno, Esq. works in property law and is the brains behind Wholesale Hackers – the private Facebook group she runs with her husband Brent Moreno and where you can see CC’s full list of 18 tips.
4 Things That Prevent Fast Closings
CC runs into many things that can delay a closing – but that can also be easily avoided. Some of these things include:
The contract is filled out incorrectly
No earnest money is being offered
There is no “out clause”
There are liens or judgments on the property
While CC can search the title for you at any point, every investor should know how to do a search themselves. Most states have an online database where you can pop in the address to find everything associated with the property in question.
Wholesalers, Ask Your Attorney these Questions:
When choosing an attorney or title company to work with, there are a number of questions that you should ask. Many are used to one type of closing, done a certain way, and may not have the skills you need to close on time. When working with a new attorney or title company, be sure to ask…
Do you work with investors frequently?
What is your hourly rate?
Do they understand double-closings and what are the laws in your state?
Are you able to handle out-of-state closings?
What’s in the settlement fee?
Does it include document preparation?
Does each closing come with title insurance?
When do you run the title on the property?
Do you offer wires and paper checks?
Maintaining a Great Relationship with Your Attorney
As an investor or agent, you’ll quickly learn the value of good relationships. Your contractor, title company, accountant, and attorney all play vital roles in the success of your business. Don’t take these people for granted or be disrespectful of their time and efforts.
Don’t ask for stuff for free
Stick to your appointments
Respect people’s time as you would respect your own
Pay whether or not you close on a deal
Don’t change the contract without informing the person preparing the closing documents
Bad Apples & The Future of Real Estate: Hybrid
Real estate investors have often been associated with the underbelly of real estate. Sadly, a few bad apples have tarnished the industry in the eyes of many. As legislation changes for wholesalers throughout the country, one of the main things we expect to see is a licensure requirement. We’ve been talking about the hybrid model for years. Being licensed may have different requirements, but ultimately it will help build your credibility while allowing you to cash in on your retail leads.
Working with the right attorneys, title companies, and other professionals will ensure you experience fast and efficient closings, without any surprises. Be sure to visit the Wholesale Hackers Facebook group for further explanation on these great tips.
A lot of people have it in their head that marketing is hard – but once you learn it, it is the most valuable skill out there.
– Keith Sant
Growth Hacking Real Estate Marketing: 5 Uncomplicated & Unheard of Online Tips
Keith Sant hates cold-calling. He has always focused on inbound marketing, whether it is through his website, his social media, or even with his bandit signs. What he realized is that his lead to close ratio and average profit per deal were higher with these inbound leads.
So he focused his energy on bringing more traffic to his site by using some incredible growth hacking strategies.
Now he is closing 6-10 deals a month online. Today we are diving into what growth hacking is and how you can use it to grow and scale your business no matter the industry.
Read the Full Show Notes Below…
Growth hacking is taking data and experimentation, mixing it with marketing and psychology, then adding technology, tools, and automation.
Great marketers share this incredible mindset that allows them to take something that isn’t working, tweak it, and have it work amazingly well. When Keith started with Carrot, he wasn’t doing much online.
He used bandit signs and was using his Carrot site to amplify this form of marketing. But with some testing and tweaking, he now does the majority of his business with online leads.
Here are 5 of the best growth hacks he used to grow his business over the past 4 years.
Amplify What You Are Already Doing
The best way to use your new Carrot site is to amplify what you are already doing. For Keith, that meant putting his website on all of his bandit signs. He also added a link to his Craigslist ads, helping him to build trust and credibility.
Craigslist is still working in Keith’s market, so he has a VA post on his behalf each and every Friday. Using tracking links on his Carrot site, he can see exactly which ads are performing well.
Budget for the Right Keywords
Many people will take all of their marketing budget and throw it behind keywords such as “sell my house” or “we buy houses.”
While these work great in some markets, this isn’t true for all. If these keywords aren’t performing well in your area, take your budget and focus on the keywords that are performing.
Use Calendly Links
A simple and effective growth hack Keith used was to add a Calendly link to his website. This allows people to jump ahead and instantly book their own time for Keith to come out and see their property.
They don’t have to wait for a callback, they can arrange a meeting simply by visiting Keith’s website.
He included this link in his first follow-up email and on the “thank you” page a person sees after filling out a contact form.
Get Creative Backlinks
Backlinks will build trust in the eyes of Google. While you can go for the low-hanging fruit on social sites and Zillow, there are some other ways to get creative backlinks.
Sign up and learn how to use HARO to answer questions, generate backlinks, and build authority.
When networking, ask to exchange backlinks
Collaborate with other investors
Ask for reviews on Yelp, Zillow, and the BBB
It is important to think about where your ideal lead is looking. Many people aren’t a fan of the BBB and how their business model works, myself included.
However, many people in an older demographic will utilize the Better Business Bureau to determine the credibility of a business.
Edit Your Forms Wisely
Small changes can have a big impact. For example, Keith had a form on his website that was rarely filled out. He added a small money bag icon to the form and almost immediately, one-third of the form submissions on his site come from that one.
Unless you are paying for traffic, you will need to tweak and optimize to get more people on your site.
Using these creative growth hacks can quickly change your rankings, traffic, and sales!
Which growth hack will you try first? Remember, a year from now you’ll wish you’d started today!
If you’re a wholesaler or a real estate agent that’s looking for motivated sellers, I’m going to show you how to grow your real estate business into multiple markets, get leads for $20 to $30 per lead and cut your Google pay per click ad costs by 50% to 75% by going regional or national in this video right here.
So guys and gals, a couple of weeks ago, I was talking with one of our clients that they were pulling in leads from Google pay per click for somewhere between $20 to $30 bucks a lead.
Now, you can even, I’ve heard stories of $10 bucks a lead, $50 bucks a lead, the whole thing.
The thing they did was they went from just being a local investor or local hybrid agent investor, looking for sellers in one market, to they expanded to national.
So, now they’re using their Carrot website for national lead generation.
So, what I’m going to do in this video is I’m going to walk you through it. We’re going to dive into my iPad.
I will show you how to go from a local website with Carrot to regional or statewide.
And then if you wanted to expand to national, they’re all completely different business models, so I’m not saying that you should do it because you have to then figure out, of course, all the different moving parts of how to turn those leads into deals, how to analyze deals in different markets, the whole thing.
We’re not going to cover that in this video. We’ll cover that in some other videos. But let’s dive into the iPad because we’re going to show you exactly how to set up your Carrot website, depending on whether you’re local, regional, state, or national.
Let’s dig in.
How to Grow Your Real Estate Business Into Multiple Markets
So, we’re right here on the iPad. The very first thing, this is where most of our clients are, most of our clients are in the local bucket. Meaning, you’re in one market, you’re in Cincinnati, you’re in Tampa, you’re in Roseburg, Oregon. You’re in Phoenix, Arizona.
Single Market Real Estate Website Strategy
Of course, the bigger the city, the more opportunity there is to pull more and more leads out of the city because the population’s higher.
So, in a single city market, your website’s pretty much going to look like this. You’re going to have your homepage right here and it’s going to be, “Sell your house in city.”
Pretty much those types of phrases. Over here, you’re going to have your standard, what we call authority hub pages, which is your “sell a house” page.
It’s going to have a call to action on it. Your “how it works” page. Reviews page with testimonials to build trust and credibility, maybe some FAQ, and then you’re about page and contact pages. That’s what we call the core conversion pages here at Carrot.
To be in one city, that’ what you need.
That’s pretty much all that you need.
You can use our tools and systems then add automated blog posts, or to use our video post feature, to build further trust and credibility. But that’s how you would lay it out.
Your homepage is focused on the city at that point, sell your house fast in Cincinnati. And then you would talk about that, show Cincinnati pictures.
Your location pages might be set up for different keywords in that city. So, maybe you set up a location page for cash home buyers in the city, or sell your inherited house in Cincinnati. That’s how you’d leverage that.
So, let’s say now that we wanted to expand out beyond that one location. If you’re in a city, you can pretty much expect somewhere between 10 and 30 leads a month once you get the SEO and/or Google pay per click launched in that one area.
It depends on the population and your market.
If you’re in a 10,000 person city, then you’re probably going to be maybe three, four, five leads a month from Google PPC or SEO.
If you’re in a two million person population market, you might be able to get 30 to 50 leads a month, if you’re ranking really in Google and doing some Google Ads.
Regional or State Website Strategy
So, now we’re going to move into the regional or state set up on your website.
Statewide Real Estate Website Strategy
The regional or state set up on your website is basically going to be kind of like this, the only real core differences are your homepage now, your homepages focus on the state.
So, rather than your homepage focus on just one city, we’re going to focus on the entire state or the entire region that you operate in.
If you’re in the entire state of Texas and you have four prime cities, Austin, San Antonio, Dallas, and Houston, as an example, then you’re going to have your homepage be, “Sell your house fast in Texas,” basically.
Then you’re going to have pictures that have a broad array of pictures of the different markets that you buy houses in, or that you’re a real estate agent and/or an investor in.
Then down at the bottom of your website, you’re going to have a link to your prime cities in that state.
You might link up to five, six, seven, eight of your cities to those city location pages.
Over on the left side, those are what we call location pages. So, you’re going to set up a new page for every single location or every single city in that state. Sell my house fast, Dallas. Sell my house fast, San Antonio. Sell my house fast, Katy, Texas. Whatever those cities are.
City Location Page Strategy
I want you to focus on just looking at those on a quarterly basis. Every quarter, do I need to add any new city pages or location pages within this state?
Now, let’s say you’re in three, or four, or five states. You’re in a region. Your homepage would then be, “We buy houses in the tri-state area,” or look for tri-state investment properties.
Then on the homepage, talk about the three states you do business in and maybe some of your primary cities. Then you would create pages for states and cities.
Some advantages here, your homepage is focused on the state. You can start to rank really well at the state level and at the city level.
Location pages for each city, like I said, now you can get those rankings in Google for each city. Your URL is going to look kind of like this, whatever it is .com, forward slash, sell your house in X, Y, Z city.
Your PPC, this is where is where the lead costs get lower. If you’re marketing, doing Google PPC in just one market, your PPC cost is going to be the most it can possibly be because you don’t have a very broad targeting there.
The broader you’re targeting, the lower your click cost tends to be.
But once you start to get down in here into the state and region, and you’re marketing a wider audience, your PPC gets cheaper and your SEO momentum actually grows because now you’re setting up multiple pages in multiple cities, the 10th location page, 11th, 12th, 15th, ninth, whatever it is.
As you built up the SEO and your overall domain name, each one of those is going to rank in Google faster and faster and faster.
So, a lot of people ask, should I set up multiple websites? Should I have a website for every city?
And my suggestion is, if it’s all for motivated house sellers and you are okay with having one unified brand that will work well in all those cities, then I would suggest setting up the one motivated house seller website that encompasses all of those cities because the SEO juice is going to feed into every location page you create, and they’re going to rank faster and quicker.
National Website Strategy
So, now let’s say you want to go to the national.
National Real Estate Website Strategy
We have a lot of our clients using Carrot to do national house buying, national investment property websites, things like that.
The main difference that you’re going to do here is your homepage now is going to be more generic.
So, rather than sell your house fast in Cincinnati or sell your house fast in Ohio, now it’s going to be “sell your house fast”, “how to sell your house fast for cash”, or “we will make you a cash offer on your home.”
Then on that homepage, you’ll talk about that “we buy all around America” and then you might have a link to maybe some of your primary markets that you buy in.
Link up to some of those states or some of the cities that are the primary markets that you buy in.
Now what we’re going to do with our location pages is this, instead of creating location pages for a city at the root level, we’re going to create location pages for each of your primary states.
State Landing Page Strategy
Let’s say you’re a national buyer, but you focus on 10 states. Create a location page for each one of those states. It could be “sell my house fast Florida”, or sell my house fast Georgia.” Basically, it’s “sell my house fast, insert state.”
Now what you’re going to do is create city pages for each one of those states, which are the primary cities in the state that you buy in.
If it’s Florida and your primary cities are Tampa, Orlando, and Jacksonville. You’re going to create a Jacksonville page, sell my house fast in Jacksonville. For Orlando, you’re going to create an Orlando page, sell my house fast in Orlando. You’re going to do the same thing for Tampa.
Those would be underneath the state of Florida. This is what it would look like over here on the URL. It’d be your site .com, forward slash whatever that state is.
So, that’d be Florida, forward slash Florida, and then forward slash sell my house fast Tampa.
That would be the name of that page, sell my house fast Tampa. The name of that page would be Florida, or sell your house in Florida. That is your structure.
Your PPC gets the cheapest here with this strategy. Now, this is where you’re going to start to get your $20 cost per lead. Your $30 cost per lead. Your $50 cost per lead in Google, in the exact same markets, that before you might have been paying $80 bucks, a hundred bucks, $150, $200 per lead in the exact same market.
You might be saying, “Why is that? Why does the cost per lead in Google Ads get so much cheaper?” Or even Facebook if you go broader. Because you’re targeting a wider audience and when you target a wider audience, Google actually has more data to feed back into your campaign to get your click costs and lead costs lower.
Your SEO scales way faster too.
If you already have 10 20, 30 location pages, and you have some SEO juice on your website.
When you set up that new page and that new market, it’s going to get ranked really, really fast, because you’ve already done all of this work.
Creating this amazing national website with the state pages and the city pages, and you’re eight months in, a year in, two years in.
Google loves your site. They see you as an authority, it’s got some great link juice. Every single page ranks faster now.
At this level (national), you can expect 100 to 1,000 leads a month, depending on how well you’re doing the marketing. At the state and the region, you can expect between 30 and a hundred leads a month. Of course, depending on how well you’re doing your marketing and SEO and PPC.
Recap: How to Grow Your Real Estate Business Into Multiple Markets
Let me recap real quick.
The best way to expand from local to national is to create a new cadence or new setup with your location pages.
You go city and then state, and then also you start to scale out your Google Ads. Because as you scale out your Google Ads to more states, more locations, they get cheaper and cheaper.
And that’s how the big lead generation services do it. That’s how our biggest clients do it and get way more leads at a way cheaper cost because they’re going national.
Check out our other videos in this series and on our YouTube channel.
Hit the subscribe button on our YouTube channel because every single month, we put out new content that teaches you how to be an investor or an agent, or a hybrid investor agent, and generate more leads more consistently in an evergreen fashion on the internet.
You can finally get more freedom, finally, make a greater impact with your business. Go to carrot.com/evergreen to check out our webinar on the topic of evergreen marketing. If you enjoyed this video, we’re going to dive way deeper into that training.
Go to carrot.com/evergreen. Have an amazing rest of the week, like and subscribe to this video, we’ll see you in the next video.
We recently surveyed our Carrot members about their lead-to-deal conversion rate — that is, what percentage of leads become deals. We also asked them about the source of these leads (Carrot leads or Non-Carrot) to determine which efforts provide the most high-quality leads and thus the most deals.
Demo Carrot: How many deals are you losing to your competitor’s website?
The results were exciting. They indicated that Carrot leads convert 7 times better and are 2.5 times more profitable than non-Carrot leads.
This is something we’ve known anecdotally for a long time — from all of the reviews we’ve received from our members. For example…
“Carrot literally changed my life. Trevor and his crew are the best people on the planet. Get plugged into their system and culture, and you will start generating leads!” – Brian Rockwell
“I have generated just over 200 leads in a little over 4 months using my Carrot site. I couldn’t be more thankful for the services they have provided. Thank you Carrot!” – Hank Tobler
“Closed 3 deals exclusively from SEO leads / Carrot conversions. No PPC. No attribution to any Facebook ads. Just Google search results and credibility.” – Daniel DiGiacomo
… but still, it’s refreshing to see the actual data.
Let’s take a look!
Not a Carrot member? Take a free demo…
The Survey Data & What it Means
To be clear, non-Carrot leads refer to any leads that didn’t come through an investor’s Carrot website. Maybe they called, texted, or emailed instead.
Carrot leads, naturally, refer to any leads that came through the investor’s website. They visited and opted into a CTA that looks something like this…
So, what exactly were the results?
Well, we asked Carrot members for their lead-to-deal conversion rate and their average value per deal for both Carrot and non-Carrot leads.
We then used those numbers to calculate the survey respondents’ average value per lead.
Here are the Carrot vs. Non-Carrot results:
Amazing, right?
Carrot leads had an 8.2% lead-to-deal conversion rate, while non-Carrot leads had a 1.11% conversion rate.
Even more surprisingly, Carrot leads that became deals had an average value of $23,089.26, and non-Carrot leads that became deals had an average value of $9,159.11.
That makes the average value per Carrot lead $1,893.40. That is enough to pay for an entire year of our top subscription plan, by the way! And, the average value per non-Carrot lead is $102.07.
Something is going on here, and let’s talk about that.
But before we do, understand that we’re not saying you shouldn’t generate leads one way, but you should generate them another.
Every real estate investor has to find what works for their business and their market, which usually is a mishmash of various marketing tactics.
Here, we’re just looking at some high-level trends that might be helpful for investors to consider.
Why are Carrot leads so much better than Non-Carrot leads?
There are essentially two questions we have to answer.
Why do Carrot leads become deals much more frequently than non-Carrot leads?
Why do Carrot deals have much bigger profit margins than non-Carrot deals?
And the first thing we need to examine is where these leads are coming from. After all, the source determines the quality.
Non-Carrot leads is a broad term that includes a lot of different sources: cold calls, inbound calls from direct mail campaigns and door knocking, flyers, business cards, bandit signs, and so forth.
You might not notice it at first, but all of those sources have a similarity: they all represent outbound marketing efforts.
That is, you go out and try to find people who might be interested in selling their home. You offer them a fair cash offer and a quick turnaround time. You do this by sending them mail, knocking on their door, or calling their phone.
Of the people who contact you via outbound marketing methods, it’s safe to assume that many of them are just curious. They’re not motivated to sell by any particular circumstances in their life, but your offer caught their attention, and so they call you to find out more.
That’s how most non-Carrot leads are generated.
Now let’s look at Carrot leads.
We’ve built Carrot websites with wicked-fast load speeds, mobile friendliness, and a clean tech stack.
Carrot sites rank for high-value phrases in Google more than any other site builder in the industry (terms like “sell my house fast in ” or “sell my house for cash in .”
Third-party data from Fresh Chalk pointed this out. Here are page speed scores for different website builders (a huge factor for Google rankings).
The same is true for Carrot’s mobile performance (which is now a huge part of internet traffic).
This graphic represents the recent updates that Carrot developers have made to our member sites to get ahead of the latest Google Core Web Vitals update. Learn more about what this graphic means and the changes that we made here.
But that’s only one of the many reasons that Carrot sites sit at the top of the rankings.
The secret to quality lead mastery
Our members also create Evergreen content for their blogs every single month, content that’s optimized to rank in Google.
We also give our members the ability to:
Track their rankings right inside of their account.
Ensure that every page and post is optimized to rank (via a simple checklist).
Create long-form evergreen content by transcribing video content with the click of a button (VideoPost).
This is the difference between hamster wheel marketing…
“If you’re creating a piece of content and you just put it up on Facebook or Instagram, it’s going to be there for 24 to 48, maybe 72 hours before it gets pushed down, forcing you to get back on the hamster wheel and post again, and post again and post again, because the life span of that content is so short.
The lifespan of that content is so short that you have to be on the hamster wheel continually.
If you get off of the hamster wheel, if you stop doing those postings, if you stop doing direct mail, if you stop cold calling or doing RBMs, then your leads will eventually dwindle to a stop, and you’ve got to restart and get back on the hamster wheel.”
“Get into a routine of creating content. Another piece of content this week, another piece of content next week, a blog post next week, a video post, a video post, a location page, and eventually, you’re going to have a brick wall that does all of the work for you.
Remember, it’s going to be slow going in the first three, four, five, six months potentially.
But as long as you’re consistently stacking bricks of quality content that answers real questions from your market, you’re entertaining in your own way; you’re going to start to pick up that momentum.”
At Carrot, we focus on evergreen marketing — consistent action that produces long-term results.
Now, why all of this information about Google rankings, page speed, and tech stack?
Well, because of the way Carrot sites are built, they typically generate a good chunk of leads via evergreen marketing through search engines like Google — this means that motivated sellers find you rather than you trying to find motivated sellers.
That’s called inbound marketing.
And it almost always results in higher quality leads than outbound marketing.
So that answers our first question.
Why do Carrot leads become deals much more frequently than non-Carrot leads?
There’s a high likelihood it’s because many of them are likely coming through search engines.
When you think about it, it’s not all that surprising that outbound marketing leads tend to be lower quality than inbound marketing leads. It’s the difference between you looking for motivated sellers and motivated sellers looking for you.
We get feedback about this difference all the time from our members…
“I consistently get organic leads from my Carrot website. I have purchased my best deals to date through my websites. I highly recommend you implement training and tools available through the platform.” – Beau Eckstein
“I’m getting 2x more motivated seller leads with my custom Carrot site than my old site, and the tools and content help me stand out in my crowded market.” – Tyler Ford
“I am saving between $20,000 and $50,000 every single month in lost lead-gen closing potential after switching from my expensive custom-made site to my Carrot site.” – Carter Steph
And it’s not just hearsay. When we take a peek at the source of traffic and leads for our members, we can see a good chunk coming from the organic content that Carrot helps to provide. So far, in 2021, organic traffic accounts for 25.8% of our member leads.
But what about the second question: why do Carrot deals have more significant profit margins than non-Carrot leads?
Part of the answer is likely the same as the first — since Carrot sites drive organic leads through search engines, investors don’t have to directly pay for those leads like they would have to with a direct mail campaign.
This makes a big difference in per-deal profitability. But that’s not the entire story.
Again, we have to look at where these deals come from.
If someone receives your mailer and it makes them think about selling a property that they’ve owned for a while, and so they call you, they’re probably not going to be as willing or motivated to accept a lower offer.
But if someone is actively looking for someone like you who can buy their home as-is for cash, they’re probably more motivated and thus more willing to accept a lower offer, which results in higher profit margins.
And so that answers our second question…
Why do Carrot deals have much bigger profit margins than non-Carrot deals?
It’s because inbound marketing efforts are less expensive and generate leads that are more motivated to accept lower offers.
Final Thoughts
If there’s a lesson to be learned from all this, it’s about the value of inbound marketing.
When you create an online presence that allows motivated sellers to find you, you can expect to generate much higher quality leads for less money and increase your per-deal profitability.
That’s not to say that you should stop sending direct mail, cold calling, door knocking or driving for dollars. We are huge advocates of those strategies, and they support many Carrot member businesses!
While you’re working on SEO and content, you can also run PPC ads and send direct mail to generate leads more immediately for your business.
That’s the balanced approach that has worked for thousands and thousands of real estate investors, and there’s no reason that it won’t work for you, too.
Click below if you’re ready to take the next step.
The “Contractor Bailed on Me” Deal w/ Keith Sant | Behind the Deal
Keith Sant is a long-time friend of Carrot, a five-time Carrot Camper, and returning guest here on the Carrotcast.
Recently, he closed a deal that was plagued with difficulties from beginning to end. He will walk us through how he dealt with the contractors disappearing and his buyer bailing out at the last minute.
After all was said and done, Keith even walked away with a higher profit than what he was expecting. Here’s an inside look at how he did it!
Read the Full Show Notes Below…
Frequently you will hear about a deal’s numbers, but you won’t hear about all of the pitfalls, surprises, or how the investor got the lead.
As our friend Keith Sant puts it, we’re not in the business of real estate; we are in the business of problem-solving. It is only when we solve the big problems that we get paid big money.
Behind The Deal
The seller called Keith after finding his phone number via a Google search, and they were able to meet right away. The house needed some work and wasn’t in any condition for the MLS. The seller was moving and needed a fast closing.
Because they were asking about $450k, there was an inspection and a 60-day close. While the price was steep, the home had a conservative ARV of $650k.
The Hurdle
Keith faced multiple hurdles throughout this transaction. His contractors skipped out and, at the last minute and his original buyer fell through.
With only a couple of days before the promised closing date, Keith had to call the seller and let him know about the situation and that there would be a delay. It wasn’t an easy call.
The Solution
Instead of backing out on the deal, which he could have quickly done, Keith powered through. He reached out to another potential buyer and was able to push the deal through just 3 days late.
While the seller was not happy with the delay, Keith kept his word on the deal. He knew that he had promised to solve this seller’s problem, and finding a solution was the right thing to do.
He took a smaller assignment fee to get the property sold. However, his original buyer had put down earnest money, which allowed Keith to walk away ahead.
Spending Your Marking Dollars Wisely
When we first met Keith, he was doing a lot of bandit signs and ringless voicemails – hundreds of thousands of them.
Today, over 80% of his deals come from Carrot.
He is doing more business and spending less time because his organic leads have grown year after year.
Additionally, Keith sets up tracking phone numbers for each marketing channel. This tells him exactly where his leads are coming from, allowing him to focus on his marketing budget better. The saying goes… Half of your marketing doesn’t work, but most people don’t know which half!
A great benefit of your Carrot site is the ability to create campaign links. You can use these links on your Facebook ads, retargeting ads, Google My Business page, and anywhere that links to your website. Then, you will be able to track your leads to know precisely where they came from.
Sellers Setting Appointments
A great tip Keith shared with us was his use of the Calendly app. Adding this feature to his website allows potential sellers to easily schedule their own appointment time right there on his website.
They don’t have to wait for a callback, making them less likely to jump to the next website when looking for a buyer. You can also put a link to your Calendly app in your auto-responder emails and texts.
Since implementing this feature on his website 6 months ago – he has closed 8 deals. The people scheduling appointments are ready to sell. They are usually much more motivated than people you are cold calling.
Tips That Work – Citations
A citation is like a business card that you put around the web. Think business directories, Google My Business, Apple Maps, and social media sites. You’ll want to fill out your business information, adding photos where applicable.
You can spend a few hours/days setting these up, you can utilize software to help you through it, or you can hire a pro. No matter how you do it, these backlinks will help you build credibility with your potential clients and with Google – thus helping you rank higher in organic search results.
Join Us Live!
Join us every other Thursday on Facebook Live. We’ll be taking you behind the deal with some of the top guys and gals in the industry. Get answers to your questions live on air while learning the fundamentals of the business.
I want to educate my sellers. Just like on Amazon, people are going to research before making decisions.
– Beau Hollis
The “Free Car” Deal w/ Beau Hollis | Behind the Deal 1
Back on September 16th, we did an awesome Livestream with our good friend Beau Hollis. As a long-time Carrot customer, wholesaler, investor, and occasional flipper, Beau is going to take us behind the scenes, showing us every aspect of the deal.
Its part of a new Livestream we are doing that takes you inside a real-life deal, from start to finish. We answered questions live on air and offered some tips that really work. Catch up on this exciting new series here, and join us every other Thursday, live on Facebook!
Read the Full Show Notes Below…
Beau always brings one thing with him, and that’s positive energy. He’s a generous, straightforward, all-around good dude, and we are thrilled he is taking us behind one of his most recent deals.
Today we’re looking at a deal he did with a woman named Brenda. He made her a fair offer, closed at lightning speed, solved her car problem, and walked away with about $12k. Here’s how he did it.
How the Deal Began
Brenda called Beau’s office around 3 o’clock on a Tuesday afternoon. He asked when he could see the property and she let him know that she was ready right away. Within an hour he was viewing the property and making her an offer.
Brenda had let him know that she had other interested parties coming to see the house, so he knew he’d need to act quickly to lock this property down.
Solving Multiple Problems
While touring the house, Beau noticed there was an old car parked in the driveway. He know this wasn’t Brenda’s car and that it must have belonged to the previous owner of the house as the property was in a probate situation.
Without any intention or motive, Beau asked him what she planned to do with the car. When she told him it didn’t run and she needed to sell it, he offered to buy it too, writing it into the contract then and there.
Just like that, he was able to solve two major problems Brenda was dealing with. Because he solved more than one problem, offered a fair price, and was able to close quickly, Beau was able to get Brenda to sign a contract right then and there.
Everyone Comes Out Ahead
Brenda wanted $185k for the house and Beau offered $170k. They went back and forth, meeting in the middle at $178. Beau got a great property, and a car out of the deal, while Breda got a fair price and was able t close by Friday of that same week!
Beau’s team pulled together and was able to close on the property in just three business days. Speed and convenience were what were important to Brenda and Beau delivered. After all, was said and done, Beau walked away with about $12k in profit on the deal. Not too bad for a couple of days of work!
Giving Back
At first, Beau thought we would sell the car. Maybe make a small profit after fixing it up. But then he thought to himself, why not give it away. For someone just getting started, it would be a great car to drive for dollars.
The idea evolved, and now he is also giving away $1,000 in addition to the car, and we are including 3 free months of Carrot service! All you have to do is visit Beau’s Youtube channel for more!
Tips That Actually Work: Credibility Bars
Credibility is one of the most important things for an investor, wholesaler, or any business owner really. A few years ago, Beau didn’t have any video on his site, but today, he makes sure to document everything.
When you visit his site, one of the first things you see are videos, featuring real people, with real stories. Other Carrot members opt to use a credibility bar, with direct links to their Google, Facebook, or BBB page.
If creating videos seems intimidating or you’re not sure where to start, we offer an excellent video marketing playbook and carrot.com/video. If you have questions about this or have ideas for future Behind the Deal episodes, reach out to Brady directly at brady@carrot.com.
As a real estate professional, you know that effective real estate lead generation is a fundamental aspect of business success. The process of acquiring new leads directly translates to cultivating a broader client base, ultimately contributing to increased revenue for your real estate endeavors.
Demo Carrot: How many deals are you losing to your competitor’s website?
65% of businesses say generating traffic and leads is their biggest marketing challenge. The real estate industry is saturated, and competition is high. Whether it’s agents looking for buyers or investors looking for sellers, the struggle is the same.
How can you beat the competition and get new leads through the door? Lead generation might seem monumental, but with the right strategies, patience, and hard work, you can raise your number of clients through effective lead generation.
This article discusses 43 of the best real estate lead generation strategies.
In fact, these are the same lead generation strategies that many of our Carrot members have used to generate millions of leads (not counting 1000s of phone call leads):
Experts say 20% of real estate professionals pull in 80% of the sales.
And despite how exact those percentages are, there’s a merit of truth to the 80/20 rule. We’ve all met, for instance, the person who out-profits every other real estate professional in their location. More often, though, we meet the real estate professional who generates 80% of leads annually.
The reality is that some people are better at generating leads than others — but only because they implement the right strategies.
Over that time, we’ve learned a thing or two about lead generation in the real estate space… and so have our members.
We want to give you these real estate lead generation strategies that will change your business.
43 Real Estate Lead Generation Strategies for Agents, Brokers, Realtors, and Investors
1. Treat your properties as a storefront… kind of
Our first idea comes from mobile home flipper Paul doCampo, who responded to an inquiry I made on Facebook asking for real estate lead generation strategies.
Here’s what he said.
“Treat your house flips like a storefront almost. Especially in places that have a lot of traffic. Banners, signs, take-home boxes during construction, contractors with a stack of your business cards, and trained what to say. Make your message/USP known to everyone who walks by and make it as easy as possible for them to contact you.”
For real estate agents, that’s par for the course. Most agents wouldn’t try to sell a house without putting a sign in the property’s front yard.
For home flippers, house-front signage and banners often miss real estate lead generation opportunities. While you own the property, you might as well use it as free advertising for your real estate business, “especially in places that have a lot of traffic.”
Here’s the thing about real estate lead generation: you never know where your next deal will come from. If you’re like most real estate professionals, you’ve landed deals in unexpected ways — coffee shop conversations and everyday run-ins.
That is just one more advertising method that allows you to get your message in front of more people. And who knows? Maybe you’ll make $25,000 extra this year just because you put a sign in a yard.
2. Create amazing website content
Your real estate agent or investor website can greatly impact your overall revenue.
And at Carrot, we talk about content marketing on your website.
But that’s intentional. We only do it because content marketing is often an undervalued lead generation strategy — especially in real estate.
Part of that is because some of the benefits of content marketing are evergreen or long-term.
Usually, you won’t see many SEO results for at least six months. Still, content marketing has some short-term benefits — such as immediate promotional opportunities.
If you don’t have great website content to promote, then talking about your website and what you do can come off a bit trite (to put it lightly).
Content marketing lets you subtly talk about your business and what you do without being too heavy-handed.
This is why Nexus Home Buyers creates blog content like this regularly.
Matt had to say when I asked him about real estate lead generation strategies.
“One of the lead sources that we like is writing a short guide or shooting a quick video about how to do something or a guide about your city. For example, in real estate, writing a guide about “How To Winterize Your Home” or a YouTube video about “Winterizing Your Home” will target multiple potential clients in your area.
You create a guide based on your local market. You could even create a guide about the best restaurants you’ve been to in your city.
People love learning about their city or how-to guides. If you are genuinely trying to provide helpful information instead of selling to them, people will visit your site, engage with your content, and potentially become a client.”
Well, the verdict is in, and the stats back him up, whether we’re talking B2B or B2C.
B2B companies that blog 11 or more times every month receive three times the traffic of companies that blog zero to one time per month.
Similarly, B2C businesses that blog 11 or more times every month receive four times as many leads as companies that only blog four or five times a month.
As it turns out, create more content if you want to drive more traffic and pull more leads.
It doesn’t have to be complicated. Check out the video below for a dead-simple content creation strategy we use here at Carrot. With this strategy, you can create a fantastic piece of content in 20 to 30 minutes for about $5.
The ideation phase is one of the most complex parts of creating massive content. How do you know what to talk about? What will interest your audience?
Well, here’s the answer: Go to the FAQ page of your website and create content that answers those questions.
That’s what people are asking, and if you answer, they might work with you in the future.
Hootsuite reports that the top brands on Instagram post 4.9 times per week.
That’s about one post for every business day.
But maybe you’ve never considered using Instagram as a real estate professional. That’s okay – but it’s time to consider it because Instagram is the most visual social media platform with three prominent industries: food, clothing, and real estate.
This is probably precisely why some savvy real estate agents and investors have already flocked to the platform with their hashtags ready and their cameras clicking.
Of course, your Instagram content doesn’t need to be complicated. Just consider RealEstateKirby’s post about how he loves the entryway to a home he’s selling.
Perhaps the biggest secret behind Aaron and Krista Farr’s success has been their consistent and creative activity on social media and their website.
On Instagram and Facebook, they post 2-3 times per day.
Krista claims that consistency, day in and day out, helps them build trust with their market.
Real estate lead generation is all about being in the right place at the right time. You never know when someone will see your Instagram post, call you, and make you $15,000. It could come from anywhere — including Instagram.
Try posting one photo of a property daily for six months and see what happens.
Unlock Your Instagram Marketing Knowledge
Learn everything that Real Estate Agents need to know to get started with Instagram marketing.
Real estate professionals are something of community advocates.
When entering the real estate industry, you probably tried to relocate to an area you thought would be particularly ripe for sales and profitability. Because you know as well as I do that you don’t just sell a home — you sell the neighborhood, the coffee shop across the street, and the city as a whole.
And if a prospect thinks you don’t love the city you’re operating in even for one second, they won’t give you the time of day.
After all, who wants to live somewhere that the local real estate experts don’t even love?
That’s right. No one.
Perhaps there’s no more sure-fire way to build meaningful relationships, establish local expertise, and show people that you love your town than by supporting community efforts.
Maybe your city is cleaning up its parks or helping to remove graffiti from local buildings. Whatever the case, make time to attend at least some community service events.
You’ll build relationships with local people who might eventually become customers and show people you’re worth working with.
One source reports that consumers value a company’s reputation more than its products.
In other words, the house you’re buying or selling matters, but your reputation matters more.
And if you’re going to build a long-term sustainable business, then maintaining your reputation is non-negotiable.
5. Create a consistent newsletter
There’s no talking about real estate lead generation strategies without discussing email.
Still, email is one of the best opportunities for real estate agents and investors to reach their prospects and valuable connections. For instance, according to Constant Contact, for every $1 you spend on email marketing, you can expect an average return of $38.
This is probably also why 80% of professionals claim email marketing drives customer acquisition and retention.
Of course, running a consistent newsletter is easier said than done.
Because you still have this daunting question: What should you talk about?
Well, the answer to that question lies in two more questions.
Who are you emailing?
What do you want them to do?
If you are emailing all your connections and want to keep in touch regularly, you might consider sending something fun, as Corinne Bernard does in her email newsletter.
In this case, there’s not anything that you’re asking people to do. You’re simply staying in touch with them so they’ll think of you when they are ready to buy or sell their house.
That illustrates the primary benefit of running a consistent newsletter — when you’re regularly in touch with people, they’ll think of you first when they’re ready to take action.
I also love this email newsletter by Charity Adams. She offers several pieces of content for various audiences and then finishes with a friendly reminder that she’s there to help if people need her.
To start your newsletter as soon as possible, add a form like this to your real estate agent website or your real estate investor website that allows people to sign up.
MailChimp lets you do this easily for free, with up to 2,000 subscribers and 12,000 monthly emails.
Then, send your list of valuable content, relevant offers, and exciting updates. They’ll appreciate it, and you’ll generate more leads.
6. Ask for referrals
This tactic is dead simple, so I won’t belabor it: ask your past customers for referrals.
While people are going through the buying process, focus on them. But once they’re taken care of, gently ask them if anyone they know might be interested in your services.
It’s no secret that word-of-mouth is still the most powerful marketing tactic for generating leads — and referrals exploit that fact.
While 83% of consumers are willing to refer someone after a positive experience, only 29% do.
Why?
Because the salesperson rarely asks.
But the salesperson that does ask reaps massive benefits. For instance, people that a friend refers to are four times more likely to buy, and a referred customer’s average lifetime value is 16% higher than non-referrals.
You can say the same thing if you’re asking over the phone. Either way, ask for a referral, whether over the phone, via social media, or by email.
Your past customers represent a goldmine of potential for your business.
7. Record “live” open houses
Technology is changing the way that real estate investors and agents market themselves.
And live video changes how you can do open houses (for agents) or house walkthroughs (for investors). With a smartphone and a Facebook or Instagram account, you can double, triple, or even quadruple the number of people you reach when showing off a house.
How?
Live video.
Plus, people love live video.
Consumers spend almost 83 minutes per day consuming digital video.
While there are many ways to use live video to your advantage as a real estate expert, perhaps showing off properties is the easiest and most effective strategy for your business.
Here’s an example of Zac McHardy running a live video while he manages an open house.
So, how does this generate leads?
Simple. When more people see your properties, there’s a higher chance that one of those people will show interest and buy.
8. Wear a company-branded T-shirt
Founder, Beau Hollis – “The House Buying Guy”
What if people randomly started talking about your real estate business without knowing your profession?
That’d be pretty cool, huh?
By wearing branded clothing, you might be able to make that happen. Not everyone will ask you about the logo on your T-shirt or what your business does, but some will.
And when they do, that gives you an easy way to talk about your real estate company. Some people you speak to might even be interested in working with you.
Again, you never know where a lead or deal will come from. Wearing business-branded clothing is another simple avenue for generating this year’s unexpected revenue.
As GrowthHouse says,
An often overlooked way to generate leads is to wear your name badge or company wear such as a hat or polo shirt. When people ask, ‘Oh, in you’re in real estate—how’s the market?’ Be prepared with a concise answer about how much inventory is on the market, how much prices are increasing or declining, and offer to send them a free report on their property. Agents can use RPR to gather this data quickly and of course, you need their contact information to send them the report. One woman who worked for Coldwell Banker got a CB t-shirt for her dog.
And in today’s digital world, creating a t-shirt with your logo or brand name is pretty easy. You can create a logo for free using Canva. And you can design a custom t-shirt using Custom Ink.
9. Launch an email campaign
Nurturing relationships should be part of your real estate marketing strategy. Email marketing is a great way to do just that!
Emails can help you save, sort, and segment contacts to control the list fully.
Automated email campaigns automatically deliver messages tailored for each person while you’re busy finding new homeowners in the beautiful properties available on the market today.
10. Bandit signs
Bandit signs can be essential for many investors in a real estate marketing system. This is because they create the point-of-contact necessary to initiate transactions and have unmatched exposure, even compared with newer techniques that might seem more sophisticated at first glance.
A bandit sign can go a long way in generating brand awareness for all levels of investors or business owners when placed strategically on public property near their target audience’s destination, even if some may dismiss them as primitive methods compared to contemporary advertising tools on social media networks.
11. Launch a Google Ads account
Google Ads is one of real estate professionals’ most popular online advertising platforms. Google Ads has an excellent track record and can provide quick results with minimal investment on your part, making it an excellent tool to utilize if you want to gain exposure quickly in today’s competitive market.
You can rank #1 in organic search results, but it takes months or years, and there’s no guarantee you’ll achieve high-ranking page positioning. Google Ads instantly lets you compete with other advertisers competing for real estate keywords.
12. Start a podcast
This idea isn’t for everyone — it won’t help you generate leads immediately.
But over time, and with enough consistency, running a real estate podcast can increase brand awareness, establish credibility, and even attract motivated buyers and sellers to call you.
However, this depends on where you operate.
If you invest in a small market, starting a local podcast probably won’t offer much traction.. If you’re in a large market, starting a local podcast might pay off!
13. Interview local businesses for your blog
Interviewing businesses in your local community presents an exceptional opportunity to grow your credibility and authority. This will help expand the reach of your business with a broader audience who is likely interested in what you have to say or offer them.
Shemika Fox, a Real Estate Agent in Santa Cruz, has had major success using this method. Here is an example of one of her interviews.
Interviewing local businesses also:
Allows you to tell your story
Expands your networking
Increases word of mouth around your business
You can repurpose the content into YouTube videos, paid ads, and blog posts
It provides the opportunity to share with your email list
It gives you the perfect content to share on social media
14. Take advantage of Craigslist
Craigslist is a powerful — and easy-to-use — platform for generating leads.
Investors can use Craigslist to find motivated sellers (look for FSBO listings posted a while ago and still haven’t sold or created posts in the house listings section advertising your services) and find cash buyers (create posts in the house listings section advertising your deals).
Agents can use Craigslist as an additional place to list homes or even as an outlet for finding potential sellers (look for people who seem to be having trouble selling their homes as FSBO).
Ensure you post multiple times, refresh as often as possible, and replace posts when they expire. We highly recommend hiring a VA to help manage your Craigslist lead-generation strategy since it’s a little tedious but easy.
15. Create virtual tours
Virtual tours are a great way for real estate agents to find buyers — investors can also use them to promote deals to cash buyers.
Instagram, TikTok, and Facebook are probably the best places to post your virtual tours — you can even do it LIVE if the platform allows it.
What’s even cooler is that technology now allows you to create 3D virtual tours where people can go through the homes at their own pace from the comfort of their sofa. Here’s a video that explains how to do that…
16. Submit press releases
When you launch your business — whether you’re an investor or an agent — why not try to garner local attention?
Your local newspapers and radio stations are always looking for news-worthy stories — can you spin an exciting story about your business to make it “newsworthy”?
If you can, then you’ll get free publicity!
Which is always good for business.
Just reach out to local media outlets and tell them an interesting story about how your business started and see if they bite. The more community members who know about your business, the better!
17. Start a partnership
Rome wasn’t built in a day. And it sure as heck wasn’t built by a single person.
You’re not trying to build an empire, of course… you’re trying to build a business — but building a company is also very rarely a one-person job. It requires expertise from many different people as well as partnerships with lots of various experts.
So whether you’re an agent or investor, start looking for partnerships — you can partner with other investors or agents, title companies, hard money lenders, private money lenders, property management companies, and more!
Opportunities are everywhere when you keep your eyes open!
18. Attend foreclosure auctions
If you’re a wholesaler, your business model depends on finding high-quality cash buyers who’ll pay a fair price for your deals and do so quickly and without too much fuss.
Foreclosure auctions are probably the single best place to find these people.
Think about it — people who go to a foreclosure auction have cash on hand to buy a distressed property sight-unseen… doesn’t that sound like exactly the type of person you want on your buyer’s list?
Here’s a great video that goes into more detail on this strategy…
19. Drive for dollars
Driving for dollars is a tactic real estate investors can use to find off-market distressed properties and motivated sellers.
It’s straightforward.
You drive around neighborhoods, write down the addresses of distressed properties, research the homeowners back at base, and add those people to your marketing cycle.
It’s a great way to find deals your competitors are unaware of.
If you want to make this process less time-consuming, contact mail carriers in the area and offer them a little money for every deal they send.
20. Make DIY videos
The real estate space is filled with DIYers who want to learn how to repair and/or renovate their property.
Some want to learn about the first-time home buying process — how to find a mortgage lender, what to expect at house showings, and how to find a trustworthy real estate agent.
In other words, all that real estate knowledge you’ve got in your head would make GREAT content for Facebook, Instagram, TikTok, or YouTube. Get in the habit of pulling out your phone to record videos and offer DIY advice — it’ll build brand awareness and make you the go-to expert that people want to work with.
21. Partner with local contractors
Here’s an idea for investors looking for motivated sellers.
Contractors in your area are constantly fixing up distressed properties… or, at the very least, meeting homeowners and offering quotes for fixing those properties.
Some of those homeowners quickly learn that they can’t afford the contractor’s services and thus decline — and the contractor loses time and money.
What if you partnered with contractors in your area and offered them a commission for every deal they bring your way? Then, the next time, a seller tells them, “Well, I can’t afford that.” They can say, “I understand. If you’d rather sell the property, I do know someone who can pay cash and will buy it as-is.”
Win-win.
22. Advertise in the local newspapers
Advertising in the local newspaper is easy to build brand awareness and generate leads for real estate agents or investors.
However, it is also a little bit pricey.
So you’ll want to weigh the pros and cons of putting money toward it.
If you’ve got a big budget and are looking for more outlets to spread the word, then it’s probably a great thing to try (we recommend using a unique phone number to see how many phone calls it generates).
If you have a small budget, every dollar you spend counts. Then, we recommend trying more direct lead-generation methods like Facebook ads and direct mail.
23. Speak at an event
Do you live in a big city with various conferences and events where you could share your expertise? By doing so, you can build partnerships with other real estate professionals in the area and maybe even find some new sources of leads!
24. Advertise on the radio
Local radio stations consistently reach a lot of homeowners.
So if you’ve got the money for it, why not try and advertise on the radio? We recommend using a unique phone number to see how many phone calls the radio ads generate for your business.
25. Start a direct mail campaign
Direct mail is one of the most influential and effective strategies for generating a consistent flow of leads for your real estate business — for investors and agents.
Tax Delinquent List – criteria: 2 years behind, are still the homeowner
Code Violation List – no criteria
Equity List – Absentee Owner, Owner Occupied, and Global (all) – criteria: over 45 years old owner, last sale date between 1990 and 3 years ago.
Inheritance List – USLeadList
Evictions – no criteria
Yard Sale/Garage Sale List – tenants sell before they move
Probate – Recommends getting the course from Rick Ginn
Arrest Record List – list of people recently arrested
If you’re a real estate agent, we recommend sending direct mail by zip code to increase brand awareness.
Also, set out with accurate estimates of how much you expect to spend to acquire each deal — between $2,000 and $4,000 is typical when using direct mail.
26. Follow up on old leads
Generating a flow of steady leads is critical for growing your real estate business, but so is nurturing the leads you already have.
I spoke with Ryan Dossey — a real estate investor in Indiana — before about this, and he told me that 90% of his deals happen during the follow-up process… not during the first phone call.
The same is true for real estate agents. People might not be ready to buy or sell right now, but in 6 or 12 months, when they are prepared to sell… you want to be top of mind.
So, you might consider periodically sending email newsletters like this to the people on your email list.
That’ll increase brand awareness and keep you top-of-mind so that when people are ready to sell, you’ll be the person they come to.
Create a follow-up machine and start
27. Use leaflet drops or inserts
Full leaflets or inserts are another great way to generate real estate leads (similar to direct mail or door hangers).
28. Use your business cards
Business cards might seem a little outdated… but for real estate agents and investors, they’re a great way to build brand awareness and generate leads.
Business cards are effective specifically for local businesses — and even more so for companies that require the client/customer to contact a salesperson.
So yeah… real estate counts.
We recommend printing a few hundred business cards and carrying a few around.
You never know when you will meet someone interested in your services. Hand them out whenever possible; many people will get to know your business over time.
29. Door hangers
Door hangers can also be a great way to build brand awareness and generate leads.
If you’re an investor looking for motivated sellers, consider making door hangers a part of your driving-for-dollars process. After writing down the address for further research, put a hanger on the door so the owner can contact you if they want to sell their home.
If you’re a real estate agent, choose a neighborhood where you’d like to work and put door hangers on the homes — you might also seek out FSBO listings and put door hangers on those properties to offer your services.
30. Attend REIA meetings
REIA meetings provide an excellent opportunity to discover lead-generating methods.
Attending these gatherings is free and open to anyone interested in learning more about real estate investing.
31. Cold call expired listing owners
Cold calling is the most uncomfortable lead generation strategy for real estate investors and agents.
But here’s the thing…
Since it’s uncomfortable, many of your competitors aren’t doing it.
This means that there are deals you could get by cold calling that your competitors will never have access to.
But you don’t have to take our word for it.
Check out this case study of how Max Maxwell used cold calling to grow a $900k real estate investing business. It’s pretty mind-boggling.
32. Share your testimonial stories
How do you convince someone to work with you?
Do you tell them how many homeowners you’ve helped? Do you tell them how long you’ve been working in real estate? Do you tell them you’ve got a trustworthy track record?
All of those tactics can work.
But you know what’s even more powerful?
Stories.
Specifically, true stories about real people you’ve helped buy or sell homes and the beautiful things they’ve had to say about you.
Home Builder Association offers networking events, allowing builders, trades, and industry-related companies to come together to discuss best practices and learn from each other.
This presents an opportunity for your business to get its name out in the community while spreading positivity.
Many local chapters are also involved in making their communities better places to live, supporting and organizing community outreach programs like Habitat for Humanity and Home Aid, and providing homes and support services for the homeless.
This is a great chance to spread positive messages about your company at events that contribute to helping others!
34. Crash garage sales
Garage and yard sales are a great way to find people thinking about selling or at least being willing to chat with you because they’re looking for something better.
Even if the person isn’t moving yet, maybe give them your card so when they plan on leaving, it’s easier to contact you when they are ready!
35. Send postcards to expired listings
Sending postcards to expired listings is a great way to help sellers who may be worried and discouraged. These postcards encourage them that you’re the right agent or investor by asking the right questions and letting them know there is nothing more important than finding someone they can trust with this sale.
Expired listings often have many motivated sellers, making direct response postcard campaigns effective since these anxious buyers want answers fast!
36. Attend local networking events
Most communities have local meetups where entrepreneurs, business owners, and investors gather.
Why not join?
Who knows what opportunities those meetups will present if you attend them consistently.
You’ll likely discover partnerships, additional lead generation strategies, and marketing tactics you wouldn’t have thought of if you hadn’t joined!
37. Contact “For Sale By Owner” listings
FSBO listings can be a great place for real estate agents and investors to find leads.
Investors can contact these sellers and offer their services. For example…
“Hey. I know the home selling process can be a headache. And that’s why we buy people’s homes as-is for cash. We can make you a fair cash offer in just 48 hours, and you can pick the closing date. We’ll even pay all closing costs!”
And agents can do something similar…
“Hey. How is the home selling process going? I know how much of a headache it can be… so I thought I’d offer my services. I have a track record of selling homes quickly and for higher than market prices. Plus, my commission is negotiable! Give me a call if you want to chat.”
Ensure you target a specific zip code so you’re not running ads to people outside your market.
You might consider using “retargeting” via the Facebook pixel. This allows you to show ads to people who visited your website but left without giving you their contact information.
For inspiration, here’s an example of a Facebook ad being run by an investor…
And here’s an example of an advertisement run by a real estate agent…
39. Join a local landlord association
Finding and becoming active in a local landlord association is a great way to build relationships with other real estate experts in your area.
And as we all know… those relationships often lead to business growth down the road.
You’ll learn new business strategies and lead-gen tactics and even have opportunities to collaborate with other real estate professionals.
It’s definitely worth your time!
40. Guest post on a local blog
If you live in a decent-sized city, online blogs will discuss various topics specific to your market — food recommendations, current events, market updates, etc.
And writing for those blogs is an excellent opportunity to drive traffic to your website and build brand awareness.
To find those blogs, search for topics specific to your market.
For instance…
Best restaurants in
What to do in
Real estate updates in
Then, reach out and pitch the owner of the site an idea!
Maximize your real estate marketing efforts by focusing on LinkedIn to generate leads and referrals. To do this, optimize your profile with photos and a summary of your experience, including valuable content that will help you connect better to other contacts in the industry through mutual connections.
Be sure to create a complete profile:
Your company page is where you can share your company’s history, mission statement, and interests—and it should be filled with every detail about what makes your business unique. We encourage our partners to use the About section of their pages to tell others who they are and why people might want to do business with them.
Make your company page stand out from other agents. Fill it with interesting posts and many photos.
42. Implement text message marketing
Direct mail, advertising, and cold calling used to be the primary marketing options available to real estate agents and investors.
64% of consumers think businesses should contact them via SMS more often.
About 61% of marketers still don’t use SMS. If you start now, you’ll be on the cutting edge.
It takes the average person 90 seconds to respond to a text message.
29% of SMS marketing recipients click on links in SMS messages.
Crazy, right?
We recommend adding SMS to your follow-up and lead-generation processes — you can use a tool like SimpleTexting to get started.
43. Generate buyer leads by becoming a Zillow Premier Agent
Zillow is the most frequently visited real estate website, and buyers spend a lot of time there.
With 186 homes viewed per second, they’re coming here to get information about their next home.
The Zillow Premier Agent program puts you in the spotlight along with your prospects’ viewing activity and gives access to great perks like featured placement in the agent finder and live connections programs.
Conclusion
You don’t want to fall into most real estate professionals making only 20% of the sales. Instead, you want to be one of the 20% that generate 80% of the revenue.
What differentiates the many who don’t and the few who do?
At least in part, using the right real estate lead generation tactics.
And while these 43 real estate lead generation strategies won’t solve all your lead generation woes, they offer a great place to start.
How do we know? Because we’ve tested them and published the results in our Market Harvest Report.
What are your best lead generation strategies? Let us know in the comments below!
Social media for real estate agents is now an essential part of the marketing strategy.
The 21st century has brought a lot of surprises with it — not least of all self-driving cars and monkeys playing pong with their minds (thanks, Musk) — including how real estate agents find clients and grow their businesses.
A few decades ago, business cards and direct mail were all the rage. That was just about all an agent could do to find clients.
The internet has changed that.
Social media, in particular, has created a massive opportunity for real estate agents to build trust, display their expertise, and find clients… all without leaving the comfort of their sofa.
How?
That’s what we’re talking about here — why you should use social media, which platforms are best, what to post, how often to post, and how to optimize your profiles to attract clients.
First things first!
Why Should Real Estate Agents Use Social Media?
So you’re looking for a way to find clients consistently.
Maybe you’ve seen other real estate agents use social media successfully… or maybe you just got the idea without any prompting.
SocialMediaToday published stats revealing how impactful social media has been for real estate agents. In 2020, 44% of agents said they found clients through social media…
Additionally, 82% of real estate agents said they would focus on improving their social media presence to grow their business…
So there should be no doubt.
Done right, social media marketing (both organic and paid) can be an extremely effective strategy for growing your real estate business.
You can increase brand awareness, showcase your expertise and years of experience, build authentic relationships, and, most importantly, find clients.
Now, let’s talk about which platform you should use.
Which Social Media Platform is Best For Real Estate Agents?
The bad news is that there are hundreds of social media platforms.
The good news is that the vast majority — for our purposes, all but four — are obsolete.
Most of them have too few users to be worth your time. And we can even eliminate many of the platforms that do have millions of users because they’re not very localized — Twitter, Pinterest, LinkedIn, etc.
Every platform has a vibe.
And what we’re really looking for is social media platforms where people expect to connect with other people in the same city. Because, as a real estate agent, local relationships will be the most valuable relationships.
So, we’ve narrowed it down to three platforms: Facebook, Instagram, and TikTok.
1. Facebook
Facebook is an excellent platform for real estate agents because people expect to connect with people in their city — with “friends.” So both close friends and acquaintances won’t hesitate to accept your friend request.
Here are some interesting stats about Facebook.
Facebook usage is high among U.S. adults, earning over $70k annually.
70% of U.S. adults use the Facebook platform every day.
69% of Americans use Facebook.
Examples
Here are some examples of Facebook posts from other real estate agents!
Listing post…
Case study post…
Behind-the-scenes post…
How Often To Post
The experts at Hootsuite recommend posting 1-2 times daily on Facebook. This should help you stay present in the minds of your audience but not overwhelm them.
Other Facebook Tips
Here are some other tips when you’re posting on Facebook…
Be Authentic — Facebook users love authenticity. They want to get to know the real you… not necessarily the business. So don’t be afraid to discuss yourself or share your thoughts and opinions!
Don’t Oversell — On Facebook, you shouldn’t try to sell people with every post. You should also entertain people, give them free value, and offer free advice. Make sure you balance your listing posts with other, more personal, value-driven posts.
Stay Top-Of-Mind — The goal of Facebook is to stay top-of-mind and to build trust. It’s more about consistency, value sharing, and brand awareness and less about mindlessly posting all of your listings.
2. Instagram
Instagram is similar to Facebook in that people are open to following people they know locally. If it’s better than Facebook, that would be because it’s a highly visual platform. And obviously, real estate is highly visual.
Beautiful house listings and before-and-after pictures do really well on Instagram. Let’s look at some examples…
Hootsuite recommends posting 3-5 times per week on Instagram.
Other Instagram Tips
Focus On Visuals — Instagram is a highly visual platform. So, focus on making the visuals eye-catching and beautiful. This should be easy if you already get professional photos for your listings!
Use Hashtags — On every Instagram post, use as many hashtags as you can. That will increase the post’s visibility. Here’s a screenshot of all the Hashtags the Farr Group uses on one of their Instagram posts…
Create a Vibe — Your Instagram profile should have a “vibe” across all the posts. That is, they should use similar colors and have a similar “feel.” Check out the screenshot below to see what I mean…
3. TikTok for Real Estate
TikTok is a relatively new social media platform with tons of potential for real estate agents. Like Instagram, it’s very visual. But instead of every post being an image or graphic, every post is a short, user-made video.
The best TikTok videos are value-driven, authentic, funny, and entertaining. The best part is that TikTok localizes the content that people see — so if you live in Roseburg, Oregon, you’ll see content from people in Roseburg, Oregon.
It also means that people in your city will see your content more than people outside your city — that’s good for business!
Examples
Here are some examples of content from real estate agents on TikTok.
Be Entertaining — Posts that perform well on TikTok are fast-paced and entertaining. So try to mimic what you see doing well. Be funny, provide tons of value, show interesting behind-the-scenes anecdotes, or tell a crazy story to keep people engaged.
Hop on Trends — TikTok is jam-packed with different trends. People doing the same dance, mimicking the same movie lines, or something else. While these trends are a little silly, they’re a great way to get more eyes on your content.
Post Often — On TikTok, you should post at least once daily. But more often is pretty much always better.
Optimizing Your Social Media Profiles To Attract Clients
Remember why you — a real estate agent — want to start using social media.
It’s not to gain fame, to scroll your way into oblivion, or to connect with tons of random people…
It’s to grow your business.
One thing we’ve got to think about when it comes to growing your business through social media is what people will see when they visit your profile.
After all, that’s the goal — that people will see your content, get curious, click on your profile, learn about you, and maybe, at some point, become a client.
But people can’t just be impressed by your content; they must also be impressed by your profile! Or at least not unimpressed.
There’s a baseline that you need to hit — so let’s look at great profiles on Facebook, Instagram, and TikTok and then muse about what makes those profiles great.
Here’s the Farr Group profile on Instagram…
Here’s Shannon McCaffrey’s Facebook profile…
And here’s Zamira Lalji’s TikTok profile…
Okay — so what do these profiles have in common?
First, they don’t have to include custom logos and super amazing graphics… they can be pretty basic. The things that these profiles all have — and that YOU should include! — is…
Bio — Who are you? All of the above profiles answer that question quickly and clearly. Tell people that you’re a real estate agent, and tell them where you operate!
Credibility — The above profiles also build credibility. Are you a top 1% real estate agent? Have you won awards? How many people have you helped sell their homes? Try to build some credibility by using those stats in your bio!
Links — Finally, these profiles tell people where to go (via links) if they want to learn more. So don’t forget to include a link to your website.
P.S. Don’t Forget Your Website!
Let’s imagine someone clicks through to your profile because they are currently looking for a real estate agent — crazier things have happened!
They are impressed by your profile and recent social media posts, so they click through to your website (via the link on your profile). Then what happens?
Well, that entirely depends on how effective your website is at converting visitors into leads.
So far in this guide, we’ve talked almost entirely about organic social media marketing — posting content, building connections, and garnering a following.
But it’d be a disservice to not briefly mention social media advertising, which can also be an effective (and more direct) way to generate real estate leads.
So here’s a quick overview with links to learn more…
The Paid Strategy
Facebook and Instagram are probably the best places to advertise your services as a real estate agent — and since you’re paying to reach people, these posts can be much more direct.
Here’s an example.
And what’s really cool is that Facebook allows you to target people by zip code… so you’ll only reach people within your target market!
Another helpful strategy is called “retargeting” — the Facebook Pixel allows you to track website visitors and then run advertisements to people who visited your website but who didn’t provide you with their contact information.
Cool, right?
Of course, ads cost money.
You’ll want to track results to see if your spending gives you the needed ROI.
To learn more about Facebook advertising, check out our interview with Josh Schoenly, where he shares his proven Facebook advertising framework!
The Organic Strategy
Organic social media marketing is what we’ve been talking about throughout most of this article.
This means seeking out authentic connections, posting organic (non-paid) content, and perhaps most of all… being consistent. Getting followers, building trust, and becoming the go-to expert in your market via social media isn’t an overnight venture… it’s something that will take a lot of time and persistence.
The more that people see your content and the more they like your content, the better.
The best thing you can do is create a content publishing schedule and stick to it for at least the next 6 months — see what happens!
52 Real Estate Content Ideas For ANY Social Media Platform
Okay — now the rubber meets the road.
You know you want to start using social media to grow your business. And you even know what platform you’re going to use and how often you’re going to post…
But what are you going to post ABOUT?
Normally, that’s the hardest part of social media marketing — knowing what to talk about.
But we’ve made this super easy for you.
We created this playbook with 52 marketing ideas for real estate agents— and you can easily turn each of these ideas into a social media post instead of a blog post. So click that link and bookmark the guide for when you’ve run out of ideas.
As always, we’ve got you covered. ;-)
Final Thoughts
Social media is a powerful tool with tons of potential for real estate agents.
And now you know where to start!
Choose a platform — Facebook, Instagram, or TikTok — create a publishing calendar, stick to it, and bookmark this page to get inspiration and examples when you can’t think of something to share.
Over time, you’ll increase your brand awareness, build trust, and find new clients. Don’t be tempted to automate this, the risks aren’t worth the reward!
You’ll also have a competitive advantage over other real estate agents in your market — real estate agents who aren’t using social media.
So it’s well worth your time.
All that’s left now is action and consistency — off you go!
“Geez, this looks like every other Carrot website design in my market – how can I make myself look different from the others while still maintaining the awesome conversion rate that Carrot websites provide?”
Demo Carrot: How many deals are you losing to your competitor’s website?
Then, you’ve come to the right place! We have 1000’s of members, many of whom are in competitive markets and generate hundreds of leads monthly. They close multiple, multiple deals each month, as well.
To the lead-converting glee of Carrot members, we prioritize conversion optimization over aesthetics. To some, that might seem like a bad idea.
After all, don’t the two always go hand in hand?
Not necessarily.
Carter Steph is proof. Carter switched from an $8k “pretty” custom website to Carrot and saw his closing rate go from 7% to 20% within a few months. Read his story here.
We have been in business for years and have always had a web presence. We switched to Carrot this month and have already seen a huge improvement in our click-through rate, but more importantly we have more leads being generated by form fills then we have ever received. And we’ve only had our new website up for 7 days!!
– Carter Steph, 1-800-2 Sell Homes
Even conversion testing giant, Crazy Egg, claims that “ugly” websites often convert better than their prettied-up counterparts. That’s not to say that we’ll provide you with an ugly website that converts well; it’s simply to illustrate that conversion optimization should trump website aesthetics when choosing a website design platform.
Here’s a basic, nothing-fancy website with an “at-time” 25% conversion rate:
But if tomorrow someone forced us to choose between giving our customers high conversion rates or designing beautiful websites, we’d immediately choose performance.
Often, people choose a website based only on how it looks rather than how it converts, and we think that’s a massive mistake. You’re in business to make money, not just to look pretty, and, for our members, that’s what we help them do – build a sustainable and predictable business.
We’re not Wix, WordPress.com, or SquareSpace—and our members, as well as we, are proud of that differentiation.
We ran a test a few years ago and we had double the conversion on Carrot verses LeadPropeller and our custom site.
– Jason Bible, Houston House Buyers
“I blew $40k unfocused and doing all kinds of marketing in my first year… then I focused on Carrot and Evergreen marketing and after a year of focused work did my first $100k month.”
– Adam Mitchell – Dallas, TX “Home Buying Guys”
There are 100’s if not 1000’s of different ways to make your website stand out from others.
We wanted to give you the top changes you can make (whether you’re an agent or investor) in about 10 minutes that will differentiate your business from the others in your market without sacrificing a high conversion rate. Check out our tutorial video or keep reading to learn more:
Note: This article is for real estate investors and agents. The differentiation recommendations below can be made to an Agent or Investor’s website.
Website Design Changes
1. Choose a Website Theme 2 Minutes
We have eight different website themes (or designs) for our members.
All of these convert to our standards (we’ve tested each and every one thoroughly), and the one you choose should be a matter of preference.
Here are your options. It takes less than 2 minutes to choose a new website theme.
Stand out without losing the performance. Our latest Premium Design Mahogany features clean, modern lines, big, bold, easy-to-read text, and space to emphasize all of your content. Instantly separate yourself from others in your area with a few clicks.
We’re officially introducing a new, full-featured design for those of you who crave a distinguished, modern (and, yes, still high-converting) website.
Hemlock (For Grow members) accounts for 11.31% of Carrot member websites
A more modern “angle” on our highest-performing designs. Test this one to see if it inches your performance up and gives you that differentiation you’re looking for. To learn more about changing your website theme, go here.
Oak – Accounts for 3.49% of Carrot member websites
It is a design with a striking image and a clear CTA area, and it is amazing on mobile. It’s the default design for Agent websites.
Juniper – Accounts for 12.81% of Carrot member websites
Cedar – Accounts for 7.55% of Carrot member websites
Large and striking hero image with our right-aligned CTA area, with the navigation below the hero. Ideal for people with a white, transparent background logo.
Douglas – Accounts for 54.26% of Carrot member websites
This is the default style for all investor websites, but it takes a few seconds to switch to one of the other ones on this page.
Madrone – Accounts for 5.34% of Carrot member websites
A different take on our Douglas design, just with a reimagined header design to freshen things up on mobile and desktop.
Branding Changes
2. Upload a Logo 4 Minutes
Creating a clean and reputable logo can help differentiate your website from other Carrot members and add loads of credibility. As it stands, only 36% of Carrot customers have uploaded a logo to their website.
This means that uploading a logo to your Carrot website design will help you stand out even more.
The more unique and reputable your logo is, the more it will differentiate your website and build credibility.
Here are a few examples of Carrot members who use a logo to build credibility and differentiate their website.
Ashley Buys HousesGTeamHome Offer Kansas CitySell Now HomeBuyers…
Here’s a gif showing how easy adding a logo to your website is.
To learn more about adding a logo to your website, go here.
3. Adjust Website Colors < 2 Minutes
Colors have a deceptively significant impact on differentiating websites that – at their foundation – look similar. Just consider how different these Carrot websites look with the same theme but different colors.
The Carrot members that differentiate their website the most don’t only change the color, but they match the color of their logo to the color of their website. In other words, they create their brand colors and then add them to their Carrot website design.
We Buy Homes in TucsonHouston House BuyersCoachella Valley HomeBuyers
And here’s a gif showing how simple it is to change the base colors of your website.
To learn more about changing the colors of your Carrot website, go here.
4. Use A Branding Icon 3 Minutes
If you don’t have the time or finances to create a custom logo for your website, no worries—you can simply use our pre-made branding icons to differentiate your website.
Plus, only 8.5% of Carrot’s websites use branding icons, so you’ll stand out from the competition quite well.
Here’s an example of what it can look like.
Here’s a GIF showing how you can add a branding icon to your Carrot website design in just a few minutes.
5. Change Button Color < 2 Minutes
Similar to the overall branding colors of your Carrot website, the button color can help differentiate your business and even increase the chance of conversions.
We found, for instance, that changing the color of the button on one of our member’s websites from black to orange increased conversions by 29.55%.
The trick isn’t to change your button color to orange but to a color that stands out relative to the other colors on your homepage. Choose a color for your button that is either sparse or nowhere else on your homepage.
Something like this from House Heroes…
Or Krista Buys Houses…
And here’s a gif showing you how you can change the button color of your CTA.
To learn more about how to change the color of your CTA button, go here.
Imagery Changes
6. Update Hero Section 5 Minutes
The hero section image is the quickest and most significant visual update you can make. As a Carrot member, you can also quickly and easily customize the hero image on your website.
We recommend avoiding stock photos if you want to stand out from other Carrot members. Try using a photo directly from your market – something your market will recognize and think, Okay, I’m in the right place.
Consider the look and feel of these personalized hero photos on Carrot member websites.
Townsend Realty Group
Learn how Townsend Realty Group is achieving predictable business growth with Carrot at a 25% conversion rate.
Example in Baltimore – Juniper Design Template
Example in Louisville – Aspen Design Template
Example in Dallas, Texas – Hemlock Design Template
And here’s a gif that shows how easy it is to add your local image to your Carrot website design.
To learn more about changing your hero image, go here.
7. Add Local Images 10 Minutes
Like the hero section on your website, avoid stock photos and generic images throughout the rest of your website unless you are adding local or USA maps. To build trust and credibility with your target market, try using real photos of houses in your market. Place them throughout the website to make it clear to visitors that they’re in the right spot and that you’re the person to help them. To enhance the visual appeal of these images, consider using a photo editor like Picsart to optimize and polish the photos before uploading them to your website.
Consider how these Carrot members sprinkle personalized photos throughout their
websites.
The Beckham Group
We Buy Homes In Tucson
Sell Now Homebuyers
To learn more about adding images to your website pages, go here.
8. Adjust Your Hero Form Layout 3 Minutes
As a Carrot member, you can customize your form section with two clicks of a button (literally). You can easily change to three styles, regardless of your selected website style.
Column / Stacked / Inline
Simply choose the one that best fits your brand image. Each will convert well (we’ve tested them), so the choice is yours.
Go here to learn more about changing your form layout with a few clicks.
Credibility Improvements
9. Add a Credibility Bar 10 Minutes
Adding credibility to your website, whether you’re a Carrot member or not, is critical for your conversion rate. This is especially true in the real estate industry, where consumers try to work with someone they can trust who won’t deceive them.
Our credibility bar option is the perfect way to add a differentiating and trust-building flair to your website. You can use the credibility bar in several different ways on your Carrot website.
7DaysCash
Halo Home Buyers
Go here to learn more about adding a custom credibility bar to your website.
10. Add Testimonials 10 Minutes
The Credibility bar isn’t the only place to add a past customer testimonial to your website – and it’s not the only place you should.
You can also add testimonials to these spots on your website to build even more trust with visitors.
Here are a few different looks, including using video testimonials.
Ocean City Development
GuaranteedCashOffer
Sell Now Homebuyers – Video testimonial
Frank Jr Buys Houses – Video testimonials
If possible, your testimonials should have some, if not all, of these elements:
Full name of the person.
Professional title of the person.
Image or video of the person.
To learn more about adding testimonials to your Carrot website, go here.
11. Personalize the “About” Page 10 Minutes
When people visit a real estate website, our research shows that the “About” page is the third-most visited tab. You can further differentiate your website from the competition by writing up something personal, adding biographies and pics for team members, and casting company vision.
For inspiration, consider how these Carrot members have customized their About Page.
Triple C Properties
CR of Maryland
12. Add Badges 10 Minutes
Website badges that show what makes your company unique and different from the competition can be a great way to stand out online. For example, a website badge that says “Veteran Owned” or “100+ 5-Star Ratings.”
Here are a few examples.
Nextwave HomebuyersWarrior Property SolutionsKind House Buyers
Consider your unique selling proposition for your business and create a badge that expresses that on your website.
With this, you’ll sell or buy stronger and faster than the competition and quickly differentiate yourself from other clutter online.
Easy Editing
13. Visual Block Editor
Like anything in life, there are trade-offs. The “big” low-cost website builders (think Wix, Squarespace, and WordPress themes) chose to go all-in on ease of use and sacrifice performance for their clients. You would save a bit of time, but it could cost you tens of thousands of dollars (or more) from underperformance.
Performance and results and easy editing At Carrot, we have been all-in on performance since the beginning. We created the easy drag-and-drop Visual editing experience on our websites so that users can enjoy both benefits without sacrificing either.
What the Visual Editor helps you do
A few benefits you’ll enjoy with this powerful Visual Editor include…
No more switching back and forth from editor to page – now see all your edits in real-time, including your hero section, forms, and more!
Use Drag and Drop tools to easily create and edit pages with movable and reusable block patterns!
Make your website stand out visually without having to use any fancy code.
Enjoy the new “Full-Screen Mode” to have the most beautiful, clean, and simple editing experience possible… without the distractions (try this mode, you’ll love it!)
SEO Grader updates: 1) Your SEO grade for the page will update in real-time without you having to save the page, and 2) Now get SEO grades for multiple keywords for the same page! (this is huge)
No loss of page speed
… and more
Here are some examples of designs you can easily create with the visual editor…
Your website’s blog represents a phenomenal opportunity to differentiate your business from the competition.
Our Grow Carrot plans provide monthly content for your website, but sometimes it’s worth tweaking these blog posts to fit your market and business positioning better.
Here are a few ways to quickly tweak them to fit your target market better.
Localize the tips and advice.
Add a bit of your advice.
Add your tone of voice to the article.
Consider Fox Realty Group – a Carrot member – and how they’ve customized their blog content without getting too complicated.
Fox Realty
So if you have more money than time, another way to differentiate your Carrot blog is by upgrading your plan.
Conclusion
We’re not going to sugarcoat this… Customizing your website takes work. Unless you outsource your website customization, you’ll need to invest time.
You now know how to customize your Carrot website design without sacrificing aesthetics or conversion rate. Use these 14 ways to differentiate your website and stand out from the competition – even if that competition consists of other Carrot members.
Many people don’t customize their website with the above simple changes, so if you do, you have a far better chance of standing apart and cutting through the online clutter – to be seen by your target market faster and more often.
If you don’t have the time to make these changes, check out our Concierge Setup Service, where we’ll do it for you.
Either way, happy customizing and happy converting.
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