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Carrot Leads Convert 7x Better & Are 2.5x More Profitable Than Non-Carrot Leads

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We recently surveyed our Carrot members about their lead-to-deal conversion rate — that is, what percentage of leads become deals. We also asked them about the source of these leads (Carrot leads or Non-Carrot) to determine which efforts provide the most high-quality leads and thus the most deals. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The results were exciting. They indicated that Carrot leads convert 7 times better and are 2.5 times more profitable than non-Carrot leads. This is something we’ve known anecdotally for a long time — from all of the reviews we’ve received from our members. For example… “Carrot literally changed my life. Trevor and his crew are the best people on the planet. Get plugged into their system and culture, and you will start generating leads!” – Brian Rockwell “I have generated just over 200 leads in a little over 4 months using my Carrot site. I couldn’t be more thankful for the services they have provided. Thank you Carrot!” – Hank Tobler “Closed 3 deals exclusively from SEO leads / Carrot conversions. No PPC. No attribution to any Facebook ads. Just Google search results and credibility.” – Daniel DiGiacomo … but still, it’s refreshing to see the actual data. Let’s take a look! Not a Carrot member? Take a free demo… The same is true for Carrot’s mobile performance (which is now a huge part of internet traffic). This graphic represents the recent updates that Carrot developers have made to our member sites to get ahead of the latest Google Core Web Vitals update. Learn more about what this graphic means and the changes that we made here. But that’s only one of the many reasons that Carrot sites sit at the top of the rankings. The secret to quality lead mastery Our members also create Evergreen content for their blogs every single month, content that’s optimized to rank in Google. We also give our members the ability to: This is the difference between hamster wheel marketing… “If you’re creating a piece of content and you just put it up on Facebook or Instagram, it’s going to be there for 24 to 48, maybe 72 hours before it gets pushed down, forcing you to get back on the hamster wheel and post again, and post again and post again, because the life span of that content is so short. The lifespan of that content is so short that you have to be on the hamster wheel continually. If you get off of the hamster wheel, if you stop doing those postings, if you stop doing direct mail, if you stop cold calling or doing RBMs, then your leads will eventually dwindle to a stop, and you’ve got to restart and get back on the hamster wheel.” … and Evergreen Marketing… “Get into a routine of creating content. Another piece of content this week, another piece of content next week, a blog post next week, a video post, a video post, a location page, and eventually, you’re going to have a brick wall that does all of the work for you. Remember, it’s going to be slow going in the first three, four, five, six months potentially. But as long as you’re consistently stacking bricks of quality content that answers real questions from your market, you’re entertaining in your own way; you’re going to start to pick up that momentum.” At Carrot, we focus on evergreen marketing — consistent action that produces long-term results.  Now, why all of this information about Google rankings, page speed, and … Continued

EP 282: The “Contractor Bailed on Me” Deal w/ Keith Sant | Behind the Deal

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Keith Sant is a long-time friend of Carrot, a five-time Carrot Camper, and returning guest here on the Carrotcast. Recently, he closed a deal that was plagued with difficulties from beginning to end. He’s going to walk us through how he dealt with the contractors disappearing and his buyer bailing out at the last minute. After all was said and done, Keith even walked away with a higher profit than what he was expecting. Here’s an inside look at how he did it!

EP 280: The “Free Car” Deal w/ Beau Hollis | Behind the Deal 1

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Back on September 16th, we did an awesome Livestream with our good friend Beau Hollis. As a long-time Carrot customer, wholesaler, investor, and occasional flipper, Beau is going to take us behind the scenes, showing us every aspect of the deal. Its part of a new Livestream we are doing that takes you inside a real-life deal, from start to finish. We answered questions live on air and offered some tips that really work. Catch up on this exciting new series here, and join us every other Thursday, live on Facebook!

43 Real Estate Lead Generation Strategies That Can Change The Way You Do Business

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As a real estate professional, you know that effective real estate lead generation is a fundamental aspect of business success. The process of acquiring new leads directly translates to cultivating a broader client base, ultimately contributing to increased revenue for your real estate endeavors. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 65% of businesses say generating traffic and leads is their biggest marketing challenge. The real estate industry is saturated, and competition is high. Whether it’s agents looking for buyers or investors looking for sellers, the struggle is the same. How can you beat the competition and get new leads through the door? Lead generation might seem monumental, but with the right strategies, patience, and hard work, you can raise your number of clients through effective lead generation. This article discusses 43 of the best real estate lead generation strategies. In fact, these are the same lead generation strategies that many of our Carrot members have used to generate millions of leads (not counting 1000s of phone call leads): Experts say 20% of real estate professionals pull in 80% of the sales. And despite how exact those percentages are, there’s a merit of truth to the 80/20 rule. We’ve all met, for instance, the person who out-profits every other real estate professional in their location. More often, though, we meet the real estate professional who generates 80% of leads annually. The reality is that some people are better at generating leads than others — but only because they implement the right strategies. Over that time, we’ve learned a thing or two about lead generation in the real estate space… and so have our members. We want to give you these real estate lead generation strategies that will change your business. 43 Real Estate Lead Generation Strategies for Agents, Brokers, Realtors, and Investors 1. Treat your properties as a storefront… kind of Our first idea comes from mobile home flipper Paul doCampo, who responded to an inquiry I made on Facebook asking for real estate lead generation strategies. Here’s what he said. “Treat your house flips like a storefront almost. Especially in places that have a lot of traffic. Banners, signs, take-home boxes during construction, contractors with a stack of your business cards, and trained what to say. Make your message/USP known to everyone who walks by and make it as easy as possible for them to contact you.” For real estate agents, that’s par for the course. Most agents wouldn’t try to sell a house without putting a sign in the property’s front yard. For home flippers, house-front signage and banners often miss real estate lead generation opportunities. While you own the property, you might as well use it as free advertising for your real estate business, “especially in places that have a lot of traffic.” Here’s one example from Coroa Homes doing this. Here’s the thing about real estate lead generation: you never know where your next deal will come from. If you’re like most real estate professionals, you’ve landed deals in unexpected ways — coffee shop conversations and everyday run-ins. That is just one more advertising method that allows you to get your message in front of more people. And who knows? Maybe you’ll make $25,000 extra this year just because you put a sign in a yard. 2. Create amazing website content Your real estate agent or investor website can greatly impact your overall revenue. And at Carrot, we talk about content marketing on your website. But that’s intentional. We only do it because content marketing is often an … Continued

Top 3 Social Media for Real Estate Platforms for New Business Growth

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52 Real Estate Content Ideas For ANY Social Media Platform Okay — now the rubber meets the road. You know you want to start using social media to grow your business. And you even know what platform you’re going to use and how often you’re going to post… But what are you going to post ABOUT? Normally, that’s the hardest part of social media marketing — knowing what to talk about. But we’ve made this super easy for you. We created this playbook with 52 marketing ideas for real estate agents— and you can easily turn each of these ideas into a social media post instead of a blog post. So click that link and bookmark the guide for when you’ve run out of ideas. As always, we’ve got you covered. ;-) Final Thoughts Social media is a powerful tool with tons of potential for real estate agents. And now you know where to start! Choose a platform — Facebook, Instagram, or TikTok — create a publishing calendar, stick to it, and bookmark this page to get inspiration and examples when you can’t think of something to share. Over time, you’ll increase your brand awareness, build trust, and find new clients. Don’t be tempted to automate this, the risks aren’t worth the reward! You’ll also have a competitive advantage over other real estate agents in your market — real estate agents who aren’t using social media. So it’s well worth your time. All that’s left now is action and consistency — off you go!

Think All Carrot Websites Look the Same? You’d Be Wrong! There Are 1000’s of Different Ways to Make Your Carrot Website Design Stand Out From Your Competition

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If you’ve ever thought… “Geez, this looks like every other Carrot website design in my market – how can I make myself look different from the others while still maintaining the awesome conversion rate that Carrot websites provide?” × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Then, you’ve come to the right place! We have 1000’s of members, many of whom are in competitive markets and generate hundreds of leads monthly. They close multiple, multiple deals each month, as well. To the lead-converting glee of Carrot members, we prioritize conversion optimization over aesthetics. To some, that might seem like a bad idea. After all, don’t the two always go hand in hand? Not necessarily. Carter Steph is proof. Carter switched from an $8k “pretty” custom website to Carrot and saw his closing rate go from 7% to 20% within a few months. Read his story here. We have been in business for years and have always had a web presence. We switched to Carrot this month and have already seen a huge improvement in our click-through rate, but more importantly we have more leads being generated by form fills then we have ever received. And we’ve only had our new website up for 7 days!! – Carter Steph, 1-800-2 Sell Homes Even conversion testing giant, Crazy Egg, claims that “ugly” websites often convert better than their prettied-up counterparts. That’s not to say that we’ll provide you with an ugly website that converts well; it’s simply to illustrate that conversion optimization should trump website aesthetics when choosing a website design platform. Fortunately, at Carrot, you don’t have to choose between the two – on our real estate investor websites and our real estate agent websites, we’ve found the perfect balance between conversion optimization and beauty. Here’s a basic, nothing-fancy website with an “at-time” 25% conversion rate: But if tomorrow someone forced us to choose between giving our customers high conversion rates or designing beautiful websites, we’d immediately choose performance. Often, people choose a website based only on how it looks rather than how it converts, and we think that’s a massive mistake. You’re in business to make money, not just to look pretty, and, for our members, that’s what we help them do – build a sustainable and predictable business. We’re not Wix, WordPress.com, or SquareSpace—and our members, as well as we, are proud of that differentiation. We ran a test a few years ago and we had double the conversion on Carrot verses LeadPropeller and our custom site. – Jason Bible, Houston House Buyers “I blew $40k unfocused and doing all kinds of marketing in my first year… then I focused on Carrot and Evergreen marketing and after a year of focused work did my first $100k month.” – Adam Mitchell – Dallas, TX “Home Buying Guys” There are 100’s if not 1000’s of different ways to make your website stand out from others. We wanted to give you the top 14 changes you can make (whether you’re an agent or investor) in about 10 minutes that will differentiate your business from the others in your market without sacrificing a high conversion rate. Note: This article is for real estate investors and agents. The differentiation recommendations below can be made to an Agent or Investor’s website.  Website Design Changes 1. Choose a Website Theme 2 Minutes We have eight different website themes (or designs) for our members. All of these convert to our standards (we’ve tested each and every one thoroughly), and the one you choose should be a matter of preference. Here are your options. It takes less than 2 … Continued

EP 275: 3 Costly Mistakes Newer Investors Need to Understand w/ Brett Iwanowicz

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Brett Iwanowicz is closing just under two deals per month on average, but it wasn’t always this way. Brett struggled with anxiety, feelings of inadequacy, and low-self esteem. It took him a long time to decide what he wanted in life and find the momentum to get him there. Today, Brett is living life on his terms. By surrounding himself with the right people, building credibility through video, and figuring out exactly what he wants his life to look like, Brett is carving out the life of his dreams. Today, he is sharing his early mistakes so you can learn how to avoid them.

Carrot’s Real Estate Investor Website Demo

Build online authority and credibility To break out the cycle of hamster wheel marketing and chasing down leads, you need a solid online marketing strategy. But not everyone has the tools, time, and expertise to do what it takes to build online authority with content marketing and get their website on the first page of Google search results. Carrot makes it easy with an entire suite of tools aimed at doing just that — improving your SEO ranking with automated blogs, keyword tracking, and other time-saving online marketing tools and done-for-you services. Learn more about Evergreen Marketing with Carrot → Carrot isn’t just a website — it’s a Lead Generation Hub. How hard is your website working for you? It may be pretty, but is it helping you stand out in your market and build online authority to generate consistent — and qualified — leads? Other website providers: Looks pretty Creates an online presence Outranks your competition organic search results Tested and optimized to convert traffic into leads Supports content marketing to build online authority Provides training and support to help you dial in your online marketing strategy Supports investors who offer multiple services and need to attract different types of leads Backed by a team dedicated to your site’s performance VS. Carrot’s Lead Generation Hub: Built to rank in organic Google search results Optimized for all devices — desktop, mobile, and tablet Uses industry-leading best practices to convert more leads Loads fast so visitors can navigate the site quickly Builds online authority with easy, automated blogs Supports a hybrid business model for real estate investors who are also agents Provides training and support from our team of product and real estate experts Hear what other investors have to say. Check out our handy resources for Investors. SEO Keyword Bible Read the guide → Marketing Plan Generator Generate your marketing plan → Sales Negotiation Playbook Read the playbook →

20 Real Estate Negotiation Tips from 3 Negotiation Experts + Free Scripts

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The Pre-Negotiation: Base-Setting For The Verbal Negotiations The first thing we’d like to mention is the pre-negotiation before diving into the 20 real estate negotiation tips our three experts offered. Before you get on a call with a seller for the first time, they have some preconceived notions about who you are, what you do, and what your business is like. They’ve unknowingly gathered this information through your offline marketing materials (direct mail, bandit signs, etc.) and online marketing materials (your website and digital advertisements) and perhaps through referrals from a friend or family member. Maybe, they come in thinking that you’re desperate for deals. Maybe, they come in thinking that you’re trustworthy and level-headed. Maybe they come in having no idea about what you do but are curious about how you might be able to help them. Whatever they believe, for better or worse, it’s a direct result of the brand you’ve created. That’s why building a well-respected brand in your community is so important. It makes sellers more likely to trust your opinions, value your input, and answer your questions honestly, making your job as a salesperson much easier. But how do you set the stage for effective and profitable negotiations? Here are some quick tips… Add Credibility To Your Website — When someone visits your website, you want to build as much credibility as possible… as fast as possible. This means including testimonials from past happy sellers, emphasizing that you’re a local real estate investor, showing your online reviews, being honest about your process, and sharing your company’s vision and mission. Video testimonials are particularly effective. Here’s an example from a Carrot member (Carrot websites provide a lot of space for adding credibility and, for that reason, are the highest-converting websites in the industry!)… Set The Tone — With the colors, words, and font you choose for your offline and online marketing materials; you’re creating a tone of voice for your brand. Maybe it’s stoic and professional. Or maybe it’s casual and fun. Or maybe it’s kind and lighthearted. Or maybe it’s hasty and irreverent. Whatever the case, beware of the tone you create… because callers will expect that same tone when speaking with you on the phone. Be Honest — One of the best ways to differentiate yourself from the competition is to be upfront and honest. Being dishonest will almost always backfire. It’s better to tell people who you help and how you can help them so that the right people dial your number in the first place. 20 Real Estate Negotiation Tips from 3 Negotiation Experts 1. Don’t Ask For a Price Right Away This first tip comes from John Martinez, the founder of REI Sales Academy. To avoid spending too much time talking to tire-kickers, many real estate investors will ask the seller for their lowest price within the first five minutes of the call. John recommends not doing that. He suggests that investors focus on price only after you’ve sold the seller on yourself and your business (more on that in the next tip). Why? First, once you’ve spoken to the seller about your process and built some trust, the number they gave you will probably change… so why use it at all? Second, hearing a seller request a high price will usually make the salesperson (you or someone on your team) feel unmotivated to continue the call. They likely won’t operate at the same level of salesmanship. So while it might sound counterintuitive, it’s best to leave the price for last. 2. Sell Them Before You Make an Offer This tip … Continued