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  • 15 Best Real Estate Agent Website Builders

    15 Best Real Estate Agent Website Builders

    You’re here because you fall into one of two categories.

    1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time.

    Or…

    2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one.

    In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it.

    There’s a HUGE difference between having a website and having a website that works. 

    This is exactly why you’re here — to find out what works.

    Real Estate Agent Websites – What’s Important?

    Real Estate Agent Websites | What's Important?

    15 Best Real Estate Agent Website Builders

    You’re a real estate agent, not a web developer. 

    So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options. 

    And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses!

    Let’s dive in!

    1. Carrot

    Description

    We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses. 

    We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here). 

    Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test. 

    Cool, right? 

    Take a demo over here to learn more!

    Features

    Here are some of the main features that a Standard Carrot Subscription comes with:

    • High-Converting Website
    • Carrot Lead Manager
    • 3 Campaign Tracking Links // to help you track how well your marketing channels are doing
    • 3 Keywords to track // to help you track how well your target search terms are performing
    • Basic website analytics
    • Visual Editor and Landing Page Builder
    • Chat and Email Support

    The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM:

    • Keyword Rank Tracker // track 25 keywords in your Carrot dashboard
    • SEO Dashboard // the most important SEO data at your fingertips to help you might the right adjustments to your strategy
    • On-page SEO recommendations // to help you make faster, better decisions in SEO

    The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing.

    • Automated Content Library // to help you Build Authority in your market through content
    • VideoPost // transcribe your videos into Authority-Building content
    • AI Rewrite Tool // rewrite your content to help you create content faster and stand out in your market
    • Niche Authority Builder // launch multiple Authority-Building blogs on a single niche per month
    • 25 Auto-Location pages // scale your SEO lead gen by creating location pages for your surrounding markets

    Pricing

    Here are the website builder’s pricing options… 

    • Standard Website Subscription: $89/mo
    • Add-ons range from $29 to $69 per month

    Example

    Here’s an example of the website builder’s templates…

    When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have:

    1. Does it offer website hosting?
    2. Is there a Content Management System (CMS)?
    3. Does it offer IDX integration?
    4. Is it designed to maximize lead generation?
    5. Is it optimized for Search Engines?
    6. Will it notify you when you get leads?
    7. Will it integrate with your CRM?
    Carrot real estate agent website example

    2. Placester

    Description

    Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily.

    The Pros: 

    • Excellent lead capture and CRM tools 
    • Lots of design customization options 
    • No need to hire a separate web developer

    The Cons: 

    • Limited template selection 
    • Some users find the design customization options overwhelming

    Features

    Here are some of the main features that this website builder offers…

    • Lead capture forms 
    • CRM integration 
    • Customizable templates 
    • Easy to use drag and drop interface 
    • No need to hire a separate web developer

    Pricing

    Here are the website builder’s pricing options… 

    • Monthly plan – $49/month 
    • Yearly plan – $468/year (save $132) 

    Example

    Here’s an example of the website builder’s templates…

    Placester website example

    3. Propertybase

    Description

    Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates.

    The Pros: 

    • Comprehensive functionality 
    • Strong customer support 
    • Automatic website updates 

    The Cons: 

    • Steep learning curve 

    Features

    Here are some of the main features that this website builder offers…

    • Lead capture and management 
    • IDX search integration 
    • Automatic website updates 

    Pricing

    Here are the website builder’s pricing options… 

    • Basic: $49/month 
    • Professional: $99/month 
    • Enterprise: Contact for pricing 

    Example

    Here’s an example of the website builder’s templates…

    PropertyBase website example

    4. IDX Broker

    Description

    IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world).

    Pros: 

    • Integrates with your MLS 
    • Great customer support 

    Cons: 

    • Not as many templates as some of the other builders

    Features

    Here are some of the main features that this website builder offers…

    • Agency Management: easily manage all of your listings and agents from one central location. 
    • Lead Capture and CRM Integration: capture leads directly on your website and automatically sync them with your CRM software. 
    • Responsive Design: make sure that your website looks great no matter what device it’s being

    Pricing

    Here are the website builder’s pricing options… 

    • Free: get a basic website with limited features. 
    • Paid Plans: start at $39/month and include more features and support.

    Example

    Here’s an example of the website builder’s templates… 

    IDX Broker website example

    5. InCom

    Description

    InCom is a website builder that’s specifically designed for real estate agents. It offers an easy-to-use platform with all the features you need to create a professional website, including lead capture forms, property listings, and more. Plus, it integrates seamlessly with InListings so you can manage your online presence and marketing efforts all in one place.

    Pros:

    • Easy to use
    • Integrates with InListings

    Cons:

    • No customer support phone line
    • Pricing model is subscription-based

    Features

    Here are some of the main features that this website builder offers…

    • Lead capture forms
    • Property listings
    • IDX integration
    • One-click listing posting
    • Customizable templates

    Pricing

    Here are the website builder’s pricing options… 

    • Starter: $49/month
    • Professional: $99/month
    • Elite: $199/month

    Example

    Here’s an example of the website builder’s templates…

    InCom real estate website example

    6. BoomTown

    Description

    Boomtown provides lead generation tools and a customer relationship management (CRM) system for real estate agents. It gives you the ability to generate leads through its many online marketing tools, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media.

    Pros:

    • Lead Generation
    • Customer Relationship Management (CRM) system

    Cons: 

    • May be too expensive for some agents
    • Can be difficult to use

    Features

    Here are some of the main features that this website builder offers…

    • A customizable website builder
    • Lead capture forms
    • Listing syndication
    • Drip marketing campaigns
    • Property search tools

    Pricing

    Here are the website builder’s pricing options… 

    • Starts at $59/month for the basic plan. 

    Example

    Here’s an example of the website builder’s templates… 

    BoomTown real estate website example

    7. Squarespace

    Description

    Squarespace is a website builder that offers users a simple drag-and-drop interface. It’s an easy way to create a beautiful website without any prior experience or design knowledge.

    Pros: 

    • Squarespace offers a wide range of templates that are all optimized for mobile devices.
    • You can try out Squarespace for free before committing to a paid plan.
    • Squarespace provides 24/seven customer support.

    Cons: 

    • Some users find the interface to be confusing and difficult to use.

    Features

    Here are some of the main features that this website builder offers…

    • Websites
    • Ecommerce Features
    • Marketing Features
    • Analytics
    • Templates

    Pricing

    Here are the website builder’s pricing options… 

    • Personal – $14 Per Month
    • Business – $23 Per Month
    • Commerce – $27 Per Month
    • Advanced – $49 Per Month

    Example

    Here’s an example of the website builder’s templates…

    SquareSpace real estate website example

    8. Duda

    Description

    Duda is an easy-to-use drag-and-drop website builder for real estate professionals.  You don’t need any coding skills to create a beautiful website with Duda. 

    Just choose from one of their many templates, customize it to match your brand, and add your listings.

    Duda also offers some great features specifically for real estate websites, such as IDX integration and mortgage calculators.

    Pros:

    • Very easy to use – no coding required
    • Lots of templates and design options are available
    • IDX integration and mortgage calculator built-in

    Cons:

    • Not as customizable as some other builders
    • Some users have complained about the customer service

    Features

    Here are some of the main features that this website builder offers…

    • User-friendly drag and drop editor
    • Mobile responsive design
    • Over 280 templates specifically designed for real estate websites
    • IDX integration
    • Lead capture forms
    • SEO tools

    Pricing

    Here are the website builder’s pricing options… 

    • Free plan with limited features
    • $14/month billed annually for the Standard plan, which includes all the features listed above.
    • $24/month billed annually for the Pro plan, which includes everything in the Standard plan plus additional features like unlimited pages and bandwidth, Google Analytics integration, and more.

    Example

    Here’s an example of the website builder’s templates…

    Duda real estate website example

    9. Wix

    Description

    Wix is one of the most popular website builders on the market. It’s easy to use and offers a wide variety of templates to choose from. Plus, it’s free to get started!

    Pros: 

    • Wide range of templates available 
    • Very user-friendly 
    • Free to get started

    Cons: 

    • Some templates are a bit dated 
    • Limited customization options available

    Features

    Here are some of the main features that this website builder offers…

    • Templates
    • Design Freedom
    • SEO Tools
    • Mobile Optimized
    • App Market
    • Unlimited Fonts

    Pricing

    Here are the website builder’s pricing options… 

    • Combo – $14 Per Month
    • Unlimited – $18 Per Month
    • Pro – $23 Per Month
    • VIP – $39 Per Month

    Example

    Here’s an example of the website builder’s templates…

    wix website template for real estate agents

    10. WordPress

    Description

    WordPress is a popular content management system that helps you easily create and manage your website’s content. It’s user-friendly and relatively inexpensive, making it a great option for small businesses.

    Pros:  

    • User-friendly
    • Inexpensive
    • Great for small businesses

    Cons: 

    • It may require some web development knowledge to use effectively

    Features

    Here are some of the main features that this website builder offers…

    • Themes
    • Mobile-Friendly
    • Plugins
    • Everything You Need to Build a Website

    Pricing

    Here are the website builder’s pricing options… 

    • Personal – $4 Per Month
    • Premium – $8 Per Month
    • Business – $25 Per Month
    • eCommerce – $45 Per Month

    Example

    Here’s an example of the website builder’s templates… 

    Wordpress websites for real estate agents

    11. GoDaddy

    Description

    GoDaddy offers a website builder that is simple to use and helps you create a website quickly. It includes templates for real estate agents, as well as SEO tools to help your site rank higher in search results.

    Pros:  

    • Simple to use
    • Includes templates specifically for real estate agents
    • SEO tools included

    Cons: 

    • Not as many features as some other website builders

    Features

    Here are some of the main features that this website builder offers…

    • Email and social media marketing
    • One-time appointments
    • PayPal payments
    • SSL certificate to keep your site secure
    • 24/7 customer support
    • Branded content creation with GoDaddy Studio

    Pricing

    Here are the website builder’s pricing options… 

    • Basic – $6.99 Per Month
    • Standard – $10.49 Per Month
    • Premium – $13.99 Per Month
    • Commerce – $14.99 Per Month

    Example

    Here’s an example of the website builder’s templates… 

    GoDaddy websites

    12. Ylopo

    Description

    Ylopo is a website builder that’s specifically designed for real estate agents. It comes with all the features you need to create a beautiful and high-converting website.

    Pros:  

    • You don’t need any coding or design skills.
    • A library of beautiful real estate templates to choose from.
    • 24/seven support from a team of experts

    Cons: 

    • Ylopo is relatively new software, so there are still some features that are in development. 

    Features

    Here are some of the main features that this website builder offers…

    • Customizable templates
    • Lead capture and CRM integration
    • SEO optimization
    • One-click IDX integration

    Pricing

    Here are the website builder’s pricing options… 

    • $75/month for the Pro plan
    • $150/month for the Agency plan

    Example

    Here’s an example of the website builder’s templates…

    Ylopo websites

    13. AgentFire

    Description

    AgentFire is a website builder specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily.

    Pros: 

    • Easy to use
    • No design or coding skills needed
    • Custom templates and designs specifically for real estate agents

    Cons:

    • Limited customization options outside of the pre-made templates

    Features

    Here are some of the main features that this website builder offers…

    • Custom templates and design options
    • Built-in lead capture and CRM tools
    • Mobile responsive
    • SEO optimized

    Pricing

    Here are the website builder’s pricing options… 

    • The most basic plan starts at $29/month.
    • The top-tier plan is $49/month.

    Example

    Here’s an example of the website builder’s templates…

    Agentfire websites

    14. Union Street Media

    Description

    Union Street Media is a website builder created specifically for real estate agents. With this platform, you can easily create a beautiful and professional website in just a few minutes – no technical skills are required.

    Pros: 

    • User-friendly platform 
    • Beautiful and professional templates 
    • Integrated lead capture forms and CRM software 
    • SEO optimized for maximum visibility 

    Cons: 

    • Limited customization options

    Features

    Here are some of the main features that this website builder offers…

    • User-friendly platform
    • Beautiful and professional templates
    • Integrated lead capture forms and CRM software
    • SEO optimized for maximum visibility

    Pricing

    Here are the website builder’s pricing options… 

    • $39/month or $348/year for the Basic plan 
    • $59/month or $588/year for the Professional plan
    • Custom Enterprise pricing available

    Example

    Here’s an example of the website builder’s templates… 

    Union Street Media Websites

    15. Luxury Presence

    Description

    Luxury Presence is a website builder that’s perfect for luxury real estate agents. It offers an easy-to-use drag and drop editor, as well as professionally designed templates to help you create a stunning website in minutes. Plus, it comes loaded with features like lead capture forms, photo galleries, and property search tools.

    Pros: 

    • Beautiful and professional templates 
    • Advanced customization options 
    • Integrated lead capture forms and CRM 
    • Built-in photo galleries and property search tools 

    Cons: 

    • Limited integrations with other software platforms 

    Features

    Here are some of the main features that this website builder offers…

    • Drag and drop editor
    • Professionally designed templates
    • Lead capture forms
    • Photo galleries
    • Property search tools

    Pricing

    Here are the website builder’s pricing options… 

    • $49/month for the Basic plan
    • $99/month for the Professional plan
    • $199/month for the Enterprise plan

    Example

    Here’s an example of the website builder’s templates…

    Luxury Presence Websites

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    Your Real Estate Agent Website Builder Must-Have’s:

    Think of real estate website hosting like the building that people walk into to visit a store. If the building is clean, crisp, and fast, people will stick around longer. If it’s dirty, cluttered, and unattractive, then people will leave.

    Particularly, I like this parallel that Salman Mehdi makes:

    “Consider a situation: you are called as a guest to someone’s house. The host serves you with a cheap, rotten, and unhygienic food. What will be your reaction? You would simply not like the experience you have with your host.

    You feel uneasy and there is a sense of you being insulted with the kind of food served to you. You will have a bad opinion about your host. Same is the case with website hosting.

    When you start facing problems with your cheap host, you feel that your money is lost. Your efforts went in vain. You know that you have a bad experience with your so called cheap host.”

    Said another way, website hosting impacts the way that people perceive your website, business, and credibility.

    But it impacts more than that. In fact, choosing the right website host is critical for four reasons.

    1. Support

    There’s no such thing as a perfect website. You’re going to need help at one point or another. Maybe it’s because your website crashed or your DNS records are out of whack or your load speed took a sudden hit.

    Whatever the case, you need people who are on your team, ready to help.

    In the words of Darren Dahl over at Inc,

    “Nobody can prevent glitches 100%, so if and when you find yourself in the middle of one, its best to have someone you can call on to get immediate resolution.”

    This is why, at Carrot, we aim to have a world-class support team.

    With most cheap website hosting options, you’re not going to receive that kind of attention.

    Here’s just a couple of what our 6000+ members say about our support team:

    “James has been extremely patient with helping me fine-tune my website – He responds to all my emails same day and answers all of my questions” – Linda

    “Great support team and awesome features. We had a custom site for years and recently migrated it over to Carrot. We’re very happy with our results so far! thank you” – Omer

    You need to find a company that’s going to help you when you need it, is familiar with industry patterns, and can knowledgeably discuss website changes you can make to drive more traffic and convert more visitors.

    2. Speed

    You need a fast website.

    This is important for several reasons. First of all, most people will outright leave your website if it takes more than two to three seconds to load. End of story. Bye, bye forever, potential lead.

    Second, and equally important, is where you rank in search engines.

    With Google — which accounts for 67% of search engine queries — even milliseconds matter.

    average page load speed vs google position

    (Image Source)

    And a large determiner of how fast your website runs is where and how the website is hosted.

    The easiest way to see if a hosting option produces fast-moving websites is to run one of their websites through this speed tester.

    Here’s how one of our AgentCarrot websites performed, for instance.

    carrot real estate website page speed

    Ideally, you want to be in the green.

    And at Carrot, that green color is completely intentional.

    Here’s what our CTO, Chris, has to say about how we made that happen:

    “The first step for us was moving all of your site assets to a distributed CDN (content delivery network). This means once your website is loaded by a visitor, all the images you have uploaded to your site are served from an additional server located close to your visitor.

    This is faster because we are using a system built for speedy image delivery, and we are spreading the load of serving the whole site onto multiple systems.”

    But tech-speak aside, the best real estate websites for agents have hosting that keeps the website fast so people (and search engines) give the website the chance that it deserves.

    Don’t just take our word. Check out this page speed study done by Fresh Chalk.

    3. Scalability

    I’m willing to bet that you have some ambitious dreams for your business. This year, you probably want to do more deals than last year. You probably want those deals to be bigger, and you probably want to drive more revenue, overall.

    But, all of those dreams mean something to your website. Namely, if you do it right, more people will visit your website and more people will take action on your website.

    As you grow, though, all of those demands can cripple unprepared hosting options.

    This is why it’s important that you choose website hosting that’s going to scale with you.

    Cheap options usually won’t.

    When website hosting is remarkably cheap, it’s often because the company uses traditional shared-hosting. This means your website is hosted on the same server as hundreds or thousands of other websites. That, in and of itself, isn’t a bad thing. But it becomes bad when cheap hosting companies don’t carry the necessary integrations to organize and streamline the demands on your website.

    Here’s how TechTarget puts it:

    “Although shared hosting is a less expensive way for businesses to create a Web presence, it is usually not sufficient for Web sites with high traffic.”

    At Carrot, we use app clusters to split up and clean up the demand on our customer’s websites.

    Once more, here’s Carrot’s CTO, Chris:

    “The first step for us was moving all of your site assets to a distributed CDN (content delivery network). This means once your website is loaded by a visitor, all the images you have uploaded to your site are served from an additional server located close to your visitor.

    This is faster because we are using a system built for speedy image delivery, and we are spreading the load of serving the whole site onto multiple systems.

    Next, we took that same idea and applied it to the initial load of your website – spread that job of serving carrot sites out to a cluster of servers.

    Finally, we implemented a system to control the size of our application cluster, so no matter how many visitors (or bots) are hitting your site at any time, we can keep up with the demand and scale up/down our number of servers accordingly.”

    But, not all website hosts are so scalable. Before committing, make sure that the host is ready to grow just as fast as you are.

    4. Security

    There are a lot of reasons that your website needs to be secure. First off, you don’t want visitor information to get stolen because you didn’t take the necessary security precautions.

    After all, nothing will kill trust faster than a visitor getting their information stolen while on your website.

    Second, you don’t want your own information to get stolen.

    And third, SSL certification (also known as the HTTPS in front of a URL) has some correlation with search engine rankings.

    https google rank positions

    (Image Source)

    So yeah, having a secure website is crazy important — for you and your visitors. However, you probably don’t know the first thing about hacking or website security.

    You’re not alone.

    One report found that the primary reason a WordPress website gets hacked is because of something remarkably simple: outdated plugins.

    That’s why, at Carrot, all websites automatically have SSL certification and our in-house development team is constantly fighting ferocious hackers for you.

    You don’t have to do it yourself and you definitely don’t have to go to college to become a cyber attack specialist.

    Whatever website hosting you choose, make sure it’s equally prepared to protect you from cybercriminals.

    Your Real Estate Agent Website Builder Must-Have: A Content Management System 

    The last thing you want to do is get locked out of your own website.

    I can’t tell you how many people I’ve talked to that had a designer create a website for them and then said, “Yeah, the website looks great… but I can’t change anything because I don’t know how to code.”

    Ideally, you should build your website on a CMS (Content Management System) that is easy to use and allows you to make changes to content whenever you want.

    WordPress is easily the most popular CMS — accounting for about 25% of all websites — and that’s for good reason. WordPress is one of the most user-friendly CMSs around.

    It allows you to easily add content to your website, includes video and images within that content, and organize all of that content within a dashboard.

    This is exactly why we chose to use WordPress as the CMS foundation for our customers. Of course, we also added some of our own flairs to make things even simpler and more efficient.

    We allow you to view all your website stats…

    carrot real estate leads

    A dashboard with information on recent leads…

    real estate agent website stats

    And we even have a system for automatically transcribing your videos and turning them into written blog posts to gain SEO ranking.

    Carrot videopost feature

    That’s not to mention how easy we make it is to add listings to your website, feature some of those listings, and optimize every single page for search engines with our built-in SEO tool.

    Note: We don’t allow our members to install WordPress Plugins on their websites as a traditional WordPress website would. This is for several reasons. Most importantly, it ensures that your website will remain fast, secure, and consistent. If you do want to make additional changes to your website, then don’t hesitate to contact us — we’d love to help you however we can :-)

    Here’s Shawn Moore from CMS Critic:

    “Third-party plugins are required in many CMS platforms. While seemingly convenient, they can be both a pro and con at the same time. Plugins may save hours of development time and even money in the short term.

    But they can also be developed by a third party who may or may not continue to support the tool consistently or at all, which could leave you in a vulnerable position.

    Plugins can also be a major security problem — even well-established plugins like Yoast, a widely used Google Analytics plugin, can be exploited by hackers.

    In fact, the more widely a plugin is deployed, the more attractive it may be for hackers to go after it.”

    When I asked Danni — one of Carrot’s Customer Success Heroes — to comment on Carrot’s CMS, she said,

    “I feel like our system is crazy simple to use. It’s also a huge perk that the content is fully customizable and fully optimized, and that customers can do their own thing with it if they want to.

    Tyler Ford [a Carrot member] was telling us that he has gotten in a habit of doing a few additional tweaks to his content each week and the dude is crushing the rankings with the help of our blog content.”

    Before choosing a real estate agent website builder, explore the CMS a bit. What does it look like? How does it feel to use? Is it easy to navigate or difficult? If you wanted to make some changes to a blog post, how easy would it be?

    In the end, you want a CMS that allows you to make changes quickly and easily. If the CMS doesn’t allow for that, then find a different CMS.

    Your Real Estate Agent Website Builder Must-Have: Allowance for IDX Integration

    When people land on your website, there are only a few things that they could possibly want to do. Often, browsing through house listings is one of those things.

    Of course, you don’t have time to manually add house listings to your website.

    This is exactly why you’ll probably end up wanting a real estate agent website builder with IDX at some point.

    IDX automatically updates your website with house listings pulled from 3rd partly listing websites. The best part is that you don’t have to do anything to update this system once it’s set up on your website.

    IDX will update automatically and it will even host the listings natively on your website.

    Here’s what IDX allows you to do on a website: view and search for house listings.

    Real-estate-agent-website-idx

    You’re a real estate agent, so you probably should have house listings on your website — IDX is the easiest way to do that.

    This is why we recommend choosing a website builder that at least has the option to use IDX.

    At Carrot, we offer IDX integration to all of our real estate agent customers. You don’t have to use it, but many of you will want to.

    In the words of our most famous Tech Support team member, Jake,

    “Adding IDX to any site is a giant pain in the ass… Having someone you trust to help you submit all the paperwork and get the IDX added to the site itself is a huge burden taken off of a business owner.”

    In other words, don’t just choose a website builder that allows you to use IDX, choose a website builder that helps you along the way. That’s what we do at Carrot and we think everyone else should be doing the same thing.

    Your Real Estate Agent Website Builder Must-Have: A Design Proven to Convert Visitors Into Leads

    Many website builders aren’t niched specific.

    WordPress and Squarespace and Wix are all great website builders, but the theme you choose isn’t necessarily designed to convert visitors. Sure, it might look pretty and navigate easily, but that doesn’t mean that traffic is going to convert once they arrive.

    Here at Carrot, we are niche specific to real estate. This means that we’ve run lots of tests to determine what makes people convert on a website in the real estate industry.

    You’re not going to find that kind of expertise anywhere else.

    And unless you know how to manually design a website that converts, with most website builders, there’s no guarantee that your visitors are going to take the action you want them to take.

    In fact, 40% of salespeople said that prospecting is the most difficult part of the sales process, 36% said closing and 22% said qualifying.

    What if you had a website that helped you sell rather than hindered you?

    Regardless of if you choose to work with Carrot, let me walk you through some of the ways our websites are built to turn visitors into leads. That way, if you do go off on your own, you’ll be better prepared.

    When designing a website that’s built to convert, you really only need two things:

    1. Simple usability.
    2. Compelling credibility.

    In terms of the first, consider that 38% of people will outright leave a website if the content or layout is unattractive.

    And in terms of the second, consider that people said honesty and credibility are the most important factors when choosing a real estate agent.

    This is exactly why we’ve baked these two elements into all of our member websites.

    real estate website credibility

    As you can see, our goal is to build immediate trust with people who land on our customer’s websites. We don’t want them to visit the website and think, “Hmm… is this legit?” We want them to know beyond a shadow of a doubt that they’re in the right place, on a trustworthy page.

    The contact information in the upper right corner is particularly important — 44% of website visitors will leave a website if there’s no contact information or phone number.

    Then, as I scroll down the page, you can see that we include easy navigation elements and an un-intrusive “Write a review” CTA that will help build credibility down the road.

    real estate website navigation menu

    Then, the customer has included a video to help make all of it seem more real, and some credibility-building facts to show industry expertise.

    real estate website credibility building

    Then, they share their story, mission, and vision, which further personalizes their business.

    Real estate website mission

    And finally, they end with a testimonial, a friendly note from the realtor, and a CTA.

    real estate website page layout

    Those, of course, are just the homepage elements. There’s a lot more to see on G.Stiles blog and other pages, but those will have to wait for another time.

    The point is this, though: Make sure your website (1) builds credibility and (2) is easy to use.

    Without those two elements, your lead-generation strategy will suffer.

    Try visiting your website as though you’ve just seen it for the first time and ask yourself these questions.

    • What draws your eye first and is that where you want the visitor’s attention?
    • Is your CTA noticeable?
    • How easy is your website to navigate?
    • When you land on the website, does it feel trustworthy? If not, what can you do to change that?

    Your Real Estate Agent Website Builder Must-Have: Search Engine Optimization

    If you want to be one of the best real estate agents in your area — which you do — then there’s no question; you must rank high in search engines.

    Today, Google receives 63,000 searches every single second.

    And the first result in Google receives 33% of that traffic. On the other hand, clicks drastically decrease the further your result falls.

    This means that the higher your website ranks in Google for certain keywords, the more traffic and leads you’re going to generate. Period. End of story. The winner takes all.

    But how the heck do you rank on the first page instead of the 10th, 100th, or 1,000th?

    Well, SEO has a lot of moving pieces; keywords, backlinks, domain authority, internal linking, second-tier links, and anchor text are just a few players. What you need is a website builder that can help you optimize each page to rank in Google.

    Because when someone types in, “Real estate agent in [your city],” you want to be at the top of the page.

    How can a website builder help you, though?

    The sad truth is that most won’t. But, at Carrot, this is how we help our members rank.

    First, we have an SEO tool for all of our members that tell them if their keyword strategy is likely to perform well in Google.

    Carrot SEO Tool

    We even offer a more detailed breakdown telling you what you need to do in order to increase the likelihood of pulling a first-page result.

    We also automatically integrate SSL (or HTTPS) on our customer’s websites, which increases how much Google trusts your domain.

    HTTPs on real estate website

    Then, we keep our customer’s websites crazy fast and mobile-responsive to decrease bounce rates and increase time on page (thus increasing your Google ranking).

    Most website builders wouldn’t even go this far, but we go one step further. We even write monthly blog posts for your website (depending on the plan you choose) that are already optimized for search engines (websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages).

    In other words, more blog posts equal better rankings which equals more traffic and leads.

    real-estate-agent-websites-blog-posts

    Now I know what you’re thinking. That’s all fine and dandy, but what’s the ultimate result? Does all of that search engine optimization actually work?

    Yes. Yes, it does.

    As you can see below, G.Stiles Realty is the first result after Zillow and Century21.

    real estate agent website Google Rankings

    If your real estate agent website builder doesn’t help you rank in Google, then consider going somewhere that will. Because all of that passive traffic from SEO can quickly turn into passive lead generation — which makes running a business a whole lot easier.

    Your Real Estate Agent Website Builder Must-Have: Lead Notification

    When I asked the team at Carrot why lead notifications is so important for real estate agents, Grady — a Customer Success Hero — said,

    “With all the other agents vying to get prospects as leads, being able to instantly respond to a new lead is key for real estate agents. If the leads bounce to another site where they opt-in and get a response quicker, most likely they’ll go with that company.”

    And he’s right.

    American companies that contact a lead within the hour are seven times more likely to have a meaningful conversation with a decision-maker than companies that wait the full hour. In fact, lead qualification drops ten times when salespeople wait just five minutes to respond, and an additional 400% when they wait ten minutes.

    Plus, 35% to 50% of sales go to the vendor that responds first.

    Sadly, over 50% of companies don’t respond to queries within even five business days.

    Naturally, that’s no recipe for success.

    And it illustrates exactly why you need a website builder that offers a function for notifying you of leads when they happen.

    At Carrot, we offer our customers exactly that. And it’s dead simple to set up.

    real estate lead notifications

    This will then send you a text message when you receive a new lead. This means that within seconds (rather than minutes, hours, or even days) you can contact the lead and increase your chance of turning them into a deal.

    And if our customers are really ambitious, they can even add Olark to their websites and chat with visitors live.

    Chat live with leads

    You need a website builder that offers similar features or integrations. You need to follow up on leads immediately, which means you need to know about leads immediately.

    Your website should help you do that.

    Your Real Estate Agent Website Builder Must-Have: CRM Integration

    Two years ago, I bought a car from a salesperson. I still remember the experience with fondness. Not just because he did a good job during the sale, but because he calls me about every six months to chat.

    Normally, I’d be annoyed and ignore the phone call altogether. But with him, I’m not.

    When he calls, he only ever talks for about five minutes, he asks me relevant questions about things going on in my life and he never pitches me on anything.

    At the end of the phone call, he’ll sometimes say, “And if you know of anyone looking for a car, let em’ know I’d love to help.” I tell him I will and we go our separate ways to chat again in about six months.

    To be honest, he doesn’t feel like a salesperson so much as he feels like a faraway friend.

    How does he pull that off?

    Well, he always uses my name, he always knows what’s going on in my life (if I just had a baby or bought a new house, for example, he’s always sure to ask me about it) and he always keeps it short and friendly.

    And it’s no secret that he’s more than likely using a CRM to keep track of my information.

    Perhaps there’s no better illustration of how powerful and applicable CRM software can be for your business. It allows you to track prospect information (from a phone number and email to interest level and talking points) and then leverage those when communicating with your prospect.

    That’s why you need a website builder that integrates with CRMs and doesn’t block you from all of that follow-up potential.

    In fact, the average ROI for a CRM is nearly $9 for every $1 spent and effective organizations are 81% more likely to consistently use a CRM or some other sales-record system than their ineffective counterparts.

    At Carrot, we have a simple CRM-type tool for all of our customers.

    real estate leads dashboard

    You can use it to tag certain leads as being in different parts of your funnel and track lead-specific information (email, phone number, and address, for instance).

    following up on real estate leads

    For more serious real estate agents that need a dedicated CRM, Carrot easily integrates with Podio, Soho, and more!

    Make sure the website builder you choose offers similar integrations so that you can follow up and convert leads like the friendly car salesperson that calls me every six months.

    Conclusion

    The vast majority of real estate agents are unsatisfied with their website’s lead generation. Either it’s not generating traffic as they want it to or it’s not converting that traffic as they want it to.

    In the end, though, it’s all the same: they don’t generate leads with their website and their business potential suffers.

    We don’t want that to happen to you.

    At Carrot, we’re passionate about helping entrepreneurs build the businesses of their dreams. This is why — regardless of if you choose to work with us — you should consider these seven things before choosing a real estate agent website builder:

    1. Where will the website be hosted?
    2. What is the content management system like?
    3. Does it allow for IDX integration?
    4. Is the design proven to convert visitors?
    5. How easy will search engine optimization be?
    6. Will it notify you of incoming leads?
    7. Does it have or integrate easily with a CRM?
  • Do You Want a Website That’s Both Stunning and Effective? Here are 10 Beautiful Carrot Website Examples for Inspiration!

    Do You Want a Website That’s Both Stunning and Effective? Here are 10 Beautiful Carrot Website Examples for Inspiration!

    Carrot’s real estate marketing platform has evolved beyond a simple website builder into a comprehensive Lead Generation Hub that helps investors and agents create unique, high-performing websites that convert visitors into leads at a rate 44% higher than industry benchmarks.

    Key Takeaways

    • Carrot websites dominate search results, capturing over 50% of top-3 Google rankings across 225 U.S. markets, giving members a competitive advantage in visibility.
    • Leads generated through Carrot websites are 7x more likely to convert into deals compared to non-Carrot leads and yield an average profit of nearly $14,000 per deal.
    • Despite using the same software platform, Carrot members can create vastly different website designs that reflect their unique brand identity using the Visual Editor and customization options.

    With Carrot, real estate professionals can build websites that cut through online clutter, capture qualified leads, and become valuable assets rather than liabilities in growing their business.

    Table of Contents

    1. Carrot Website Examples
    2. Kauai Cash Home Buyers
    3. MN Nice Home Buyers
    4. KM Homes
    5. 412Houses
    6. KCMOHomeBuyer
    7. Jessica Wilkinson
    8. DHS Realty Group
    9. Unique Property Solutions
    10. TK Properties
    11. Grand Real Estate Investments
    Carrot icon
    Lead generation, at its best
    Attract, convert & close more motivated leads
    Try Carrot Today

    Carrot was an accident — albeit a wonderful one.

    Tapping into his experience as a real estate investor and online marketer, Trevor Mauch, CEO of Carrot, built his first motivated seller website in 2003.

    Almost immediately, the site began generating organic motivated seller leads – it was then Trevor knew he’d found the gap that all entrepreneurs are looking for… where your expertise overlaps the market’s needs. 

    So he built another site. And another. He finally had the grand idea to create a software company called Carrot. He wanted our websites to be so irresistible that motivated sellers couldn’t help but convert… and the investors using them couldn’t help but grow!

    Now we’ve transformed Carrot from being like any other website builder into a Lead Generation Hub, built on a real estate marketing platform with multiple tools and resources to help investors, agents, and hybrids grow their businesses with real impact and freedom. Take a look at some of our member’s performance stats below.

    By attracting the right traffic through SEO, Carrot websites capture over 50% of top 3 Google search results across 225 U.S. markets, meaning Carrot members have a competitive advantage in being seen first by high-quality clients.

    Carrot sites are stunning and effectively converting traffic into leads at a 44% higher rate than industry benchmarks, making Carrot the industry leader in producing high-quality leads.

    Speaking of high-quality leads, Carrot leads are 7x more likely to convert into deals than non-Carrot leads and on average, yield almost $14,000 in profit per deal!

    To celebrate Carrot’s accomplishments over the past decade and hopefully convince you to try Carrot (wink wink), we will share 10 of our favorite Carrot member websites.

    As you read through, notice the versatility of these sites and the significant differences in style and tone… all easily created by the same software backed by the same crazy people with the same crazy dream: to help entrepreneurs reclaim time for the things that matter most in life.

    Gain the most freedom, impact, and growth in your real estate business with highly motivated buyer and seller leads!

    Carrot website examples convert leads into deals 7x higher than non-Carrot leads and 2.5x more profitable.

    That’s the power of Carrot’s real estate marketing platform…with websites so powerful that we had to call it something else: the Lead Generation Hub.

    Take a free, interactive demo today to find out how a Carrot website has helped investors and agents attract, convert, and close more deals than ever before for over 10 years.

    Carrot Website Examples

    As mentioned, we’ve compiled this list of 10 sites representing how Carrot members are actively adjusting their websites. But before that, let’s take a minute to show you how one builds a real estate website.

    To paint a picture, once you become a member at Carrot and are ready to create your unique site, we’ll first have you select Site Type to determine what types of leads you are looking for (ex., Motivated Sellers, Cash Buyers). Next, we’ll have you choose a website template to help you get started on constructing your own design.

    Even if you aren’t a web designer, our websites are easily customizable using Carrot’s Visual Editor. This user-friendly design tool eases the process of making your site stand out without the need for any fancy coding. You’ll be able to drag and drop text boxes, images, videos, and more in real-time without ever needing to leave the page (saving you time and stress).

    If you’ve seen Carrot sites in the past and are asking yourself, “don’t all Carrot sites look the same?” then these examples prove that you can stand out from the crowd with a little effort. 😉

    We want to inspire you with this quick round-up of Carrot websites that our members love. Be sure to scroll through each site to see the endless possibilities!

    Additional website design services with amazing results!

    Some Carrot website examples below have been optimized using our Concierge Set Up services.

    If you don’t have the time to create your website, check out our done-for-you, high-performance Concierge Set Up!

    On average, our CSU sites…

    • Attract more than 3X the traffic of an average Carrot site.
    • Get more than 5X the leads with 3+ additional leads every month compared to the previous.
    • Have a 35% higher conversion rate from lead to deal.
    Learn more about the CSU service!

    Kauai Cash Home Buyers

    A fantastic site design that blends local images, colors, and branding. Kauai Cash Home Buyers packs credibility into three testimonials blocks, including six testimonial videos. Their “Watch Our TV Commercial Below” and accompanying video adds “local” as an important call-out for their market.

    MN Nice Home Buyers

    MN Nice is a change of pace from other sites—simple, easy to follow, and practical design. The addition of a “You May Have Heard Us On…” section offers a unique way to call out credibility.

    KM Homes

    KM Homes is an example of a “hybrid” website. The realtor.com and Zillow badges communicate the option to list a house. Further down the page, they also offer an alternative to selling quickly. The website is easy to navigate and uses large images to enhance the clean structure.

    412Houses

    412houses.com presents a professional design, relevant content, and features that contribute to its credibility as a platform for real estate activities in the Pittsburgh area.

    The website showcases a well-designed, visually appealing and user-friendly layout, which can contribute to a positive browsing experience.

    Their “customer reviews” section highlights their past clients suggests a track record of successful transactions and satisfied customers.

     KCMOHomeBuyer

    Overall, the website’s design, content, and features contribute to its credibility as a platform for buying homes in the Kansas City area.

    1. Professional Design: The website features a well-organized and visually appealing design, which can contribute to a positive user experience.
    2. Clear Purpose: The website explicitly focuses on buying homes in Kansas City, indicating a specific and transparent business model.
    3. Contact Information: The site provides clear contact details, including a phone number and an address. This transparency can enhance trust and credibility.
    4. Accreditations: The website showcases accreditation logos, such as the Better Business Bureau (BBB) and Senior Transition Specialist, which can further enhance its credibility.

    Jessica Wilkinson

    The real estate website design for San Diego-based Jessica Wilkinson, a Big Block Realty brokerage, is simple yet effective. Whether you want to investigate properties in and around San Diego, get info on housing buying and selling values, or check out some of her informative real estate blog posts and newsletters.

    How Jessica Stands Out with Carrot

    DHS Realty Group

    All aspects of your business are key. That includes your real estate website design. DHS Realty Group utilizes the block editor in a variety of colors to guide guests down the page. The choice of words and color scheme welcomes visitors to their site. The photos are eye-catching, and the icons match the topics.

    Unique Property Solutions

    Unique Property Solutions goes big with videos and authentic local images. Take one look at it, and it’s evident they are a highly engaged “local” business that cares about how visitors learn more about their company and is determined to turn those visitors into leads.

    We tried to create the website on our own and had some initial success however our success paled in comparison to what our Concierge team of Taylor, Lisa, Nate and many others behind the scenes helped us achieve! The team was professional, responsive and super easy to work with and we enjoyed creating a great website with their expertise.

    – Shannon Kolbe – Unique Property Solutions

    TK Properties

    TK Properties’ design is clean and practical by showing off local houses with their motivated seller website. The custom logo and branding show off well. The testimonials and the design’s responsive capabilities across the homepage. Overall, a perfect example of website design.

    Grand Real Estate Investments

    Besides using credibility badges below the hero, Grand Real Estate Investments drives credibility by adding a “Mission” section on their homepage and additional testimonials. They also add local flair with custom location-based images.

    It’s like utilizing that website as your core for everything is the key. That’s definitely the key. But it’s so simple to use. It’s not like a regular WordPress site. I love the simplicity. I know how to do everything. – Robert Grand, Grand Real Estate Investments

    Conclusion

    With Carrot, you can build a unique website that stands out amongst all the clutter online, draws buyers and sellers in, snags their contact information, and becomes an asset (rather than a liability) for helping you grow your business.

    Use these Carrot website examples as inspiration.

    We know that because thousands of Carrot members have done it.

    Will you be next?

  • EP 312: The “Win-Win-Win” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

    EP 312: The “Win-Win-Win” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

    If you’re not good at putting certain pieces together, find someone who is. A partner or a vendor like Carrot. Nobody is good at everything. 

    – Adam Mitchell

    The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty

    Read the Full Show Notes Below…

    In this episode of Behind the Deal, we are back with Adam Mitchell and Lance Doty to go behind the scene of one of their most recent transactions. You’ll learn how to find cash buyers, how to host the perfect real estate meetup,  and how to make cash offers with complete transparency while turning a healthy profit.

    The Deal

    This particular deal involved a mobile home on a piece of land in a popular area. The lead came in via SEO and was a young woman who was helping out her grandparents. They had been living in a run-down mobile home that the neighbors were eager to see gone. Lance and Adam were able to…  

    • Help the seller pay off what was owed
    • Help the buyer find an ideal piece of land
    • Help a contractor who needed the mobile home
    • And still turn a great profit on a deal where everyone came out ahead

    Finding Cash Buyers

    One thing a lot of our listeners ask is how to find cash buyers. So much of our marketing is dedicated to finding sellers –  it’s important to have a way to sell properties once you have them under contract. Adam and Lance find buyers by… 

    • Searching the top real estate Facebook forums in their market
    • Getting deals in the door – this will always help to generate new leads
    • Utilizing SEO and a dedicated Carrot site to find cash buyers
    • Hosting Meet-Ups

    Through networking, both online and in-person, Lance and Adam have been able to grow their buyer list to over 600 people. 

    The Perfect  Real Estate Meet-Up

    Most people attend a Meet-Up expecting a pitch. These gatherings usually have a catch, with something being sold at the end. Adam and Lance look at things a bit differently. They are there to share what they know, to network with the community, and to learn. While it has been a great way to find cash buyers, it has also been a great way for them to build credibility in their community. Another great thing they do is to host the Meet-Ups at properties they have under contract. Instead of a bar or restaurant, people can come and see a house mid-construction and when it’s finished!

    Making Transparent Offers

    So many investors walk into a house, acting as if they will be using their own funds to close when it simply isn’t the case. If you are unable to find a buyer, you will have to cancel the contract, waste the seller’s time, and worry about tarnishing your reputation. When Adam and Lance are wholesaling deals, they are very transparent with their sellers. They let them know that they will use the option period to get a buyer in the door, and once that’s done, they will close. We’ll have more on the ethics of wholesaling coming up in the not-so-distant future – so watch your inbox! 

    Tips That Actually Work: SEO Grader

    Our SEO Grader tool will give you a high-level view to ensure you are doing the right things for SEO. It isn’t overly complicated – it will help you improve your social previews, title tags, and meta description. Be sure to take a look at this great tool when creating any content for your Carrot site!

    Follow Our Guest: 

    Mentioned in this Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 310: 60 Leads Per Month. All from SEO & Carrot w/ Andy Kolodgie

    EP 310: 60 Leads Per Month. All from SEO & Carrot w/ Andy Kolodgie

    SEO is the type of marketing that gets cheaper over time.

    – Andy Kolodgie

    60 Leads Per Month. All from SEO & Carrot w/ Andy Kolodgie

    From a full-time software engineer for the Navy to a full-time real estate investor, Andy Kolodgie has found his place as a “real estate marketer.” In just over a year, he’s figured out how to use SEO to generate 60 motivated seller leads per month, while providing a simple and hassle-free selling experience. Today, you’re going to get a glimpse into how he does it, so you can do it too.

    Read the Full Show Notes Below…

    Hitting the Ground Running

    Andy started his business right around the beginning of COVID. He was looking for time and location freedom and knew that one of the best ways to do this is with real estate. Cold calling and direct mail just wasn’t Andy’s style. With his background in engineering for the US Navy, he wanted to utilize his skill set, honing in on the data and how we could make it work for his business. Since starting his business, Andy has been able to generate 60+ leads per month, all from honing in on his SEO.

    Landing Pages

    Andy has taken a slightly different approach to his landing pages than many of our other clients. As he is searching for motivated seller leads, he has chosen not to niche down, and instead focus on landing pages that target his state. This helps to capture all of the leads who are just on the outskirts of town or who may not be searching with the city name. A great strategy is to create a robust landing page for your state, that includes information on the cities in which you are buying.

    Content Quality vs Quantity

    Many people believe that they have to be writing blogs every day to improve SEO, but this simply isn’t the case. Andy has found that an abundance of informational content wasn’t attracting the sellers he was looking for. By reducing his posting frequency and focusing on the content that was of the most value to people, Andy was able to trim the fat and score more leads.

    Avoiding Bad Backlinks

    Backlinks can have a positive effect on your SEO, but should always be done in the right way. Many people will try to take the easy way out, buying links that may not be valid or beneficial. Google sees this and will in turn lower your credibility and ranking. You could be flagged and all of the work you put in could be lost. Instead, utilize methods like HARO backlinks to generate legitimate, trustworthy domain authority that will build your credibility. If you’re a Carrot member, you can also check out our backlink-building service in the marketplace.

    Creating a “Content Pillar”

    Let’s say many of your leads come from probate situations. We recommend creating a piece of pillar content around this that is several thousand words. Under this article, you can have shorter posts that a related to your topic. We recommend having 4-5 content pillars for your business. 

    Andy is helping other investors take advantage of the data in their markets! Reach out to him at thehouseguys@thehouseguysdc.com or at 202-570-4651 to find out what he can do for your business!

    Follow Our Guest: 

    Partner with Andy:  https://seomeetsrealestateinvestors.com/ 

    Andy’s Carrot Site – https://www.thehouseguysdc.com/

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 304: The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

    EP 304: The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty | Behind the Deal

    People ask, “How do you convince people to take a low offer on a property?” We don’t. It’s either a cash deal opportunity or a listing.

    – Lance Doty

    The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty

    Adam and Lance are two of the best in the business. Their dedication to transparency, service, and providing sellers with options has allowed them to create a profitable and scalable business.

    Today we are going Behind the Deal to learn how Lance and Adam were able to increase a home’s square footage, help a homeowner through a difficult time, and walk away with $80k. 

    Read the Full Show Notes Below…

    Adam and Lance are operating a lead generation business. They have found great success in real estate because they always offer transparent service and refuse to box sellers into one type of solution.

    Their focus on inbound leads and hybrid solutions has allowed them to maintain a 1 in 10 close-ratio, with their numbers getting better each year.

    Here’s a look at one of their latest deals which resulted in a great profit, a happy seller, and a mysterious room behind a hidden door.

    The Deal

    Adam and Lance rely on inbound leads to run their business. Facebook ads and SEO are 80% of their business. Their form is set up to provide them with all of the information they need when going into a call.

    They know going into this deal exactly what the homeowner was dealing with and what they wanted to get for the home.

    Their initial offer was low and after running the numbers they were able to get closer to what the seller wanted. After purchasing the property for $185k, they were able to sell the property for $370.

    After their renovation costs, holding costs, and selling costs, they were still able to walk away with a profit of $80k.

    The “Hidden Door” & Lessons in Square Footage

    After buying the property, they discovered a 12×14 bonus room that was located off of the garage. Because there was no direct access to the house, it was not included in the square footage of the property.

    Adam and Lance were able to add a door through the existing laundry room and into this bonus room, thus adding more square footage to the property. While they contemplated turning it into a full-blown mother-in-law suite, the returns just weren’t there.

    Being Approachable

    One of the most innovative things Adam and Lance incorporate into their marketing is the use of video texts. After Lance meets with a seller or talks with them on the phone, he will send a short video text telling them more about the business and thanking them for their time.

    This quick video helps people get to know him while making the business stand out from the rest. It personalizes the experience, which is an effective marketing tactic in any industry.

    Winning with the Hybrid model

    Listing homes is not what Adam wants to do. However, The Home Buying Guys are dedicated to finding the selling solution that will best benefit the client. By bringing an agent onto their team, they are able to funnel the retail leads and split the commission 50/50.

    Fewer leads are wasted and more homeowners are being served. By offering multiple options, Lance and Adam are able to have a greater impact on more people.

    Tips That Actually Work: Adding a Bio Block

    We are all about transparency and credibility and a great way to convey that is on your About Us page.

    The seller needs to know who they are working with. A great feature of your Carrot site is the bio block where prospective buyers and sellers can learn more about you. Add some photos of who you are and what you’re all about.

    For Adam and Lance, this means having their faces all over their site, letting people know that they are just two good dudes, doing good work.

    Learn more about how to use a bio block here.

    Follow Our Guest: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • $40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis

    $40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis

    How SimplySold has achieved a $40,000 per deal business using Carrot.

    The company is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online.

    Snapshot:

    • Industry: Investor
    • Location: Louisville, Kentucky
    • Carrot Member Since 2016


    Beau Hollis is the founder of SimplySold in Louisville, Kentucky.

    He’s been investing in houses for the past 7 years.

    Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer.

    It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals.

    “You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.”

    From Beau’s Carrot leads, his average profit per deal is nearly $40,000.

    He’s done $400,000 in assignments in his Carrot site alone in the last six months.

    Before using Carrot, he had no online presence and no experience in building websites.

    “I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me.

    Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you.

    So you have no lead flow inbound from a website.”

    At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things.

    However, the lifespan of somebody doing outbound marketing all the time is limited.

    “I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.”

    Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person.

    Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials.

    Inbound offers a whole other world. People are seeking you out.

    The challenge: Creating the path to the world of inbound marketing

    This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway.

    Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings.

    “My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.”

    His website had been just sitting there for a long time. Years.

    Then Beau had a conversation with Trevor to get the ball rolling.

    He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard work, Beau’s inbound marketing started to click.

    Once he started optimizing his site, he could see a bit of movement in his rankings.

    That movement proceeded forward for a year or two then it was time to dive into the PPC world of inbound marketing. The one-two punch of paid and organic traffic really exploded his business.

    In 2021, Beau’s Carrot leads have had an average profit per deal of roughly $40,000.

    In comparison, Beau’s outbound leads have had an average profit per deal of roughly half that.

    The tools: Carrot features

    Although the real estate niche can sometimes be inconsistent, Carrot brings consistency to Beau’s business. He can count on deal flow.

    It’s good because when you can count consistent leads, it means that you’re not stressed all of the time.

    For Beau, Carrot has become a hub that brings all his inbound marketing efforts together. Since he’s driving traffic from all inbound marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving him the clarity needed with his marketing.

    Here are some of the tools Beau is using to tie together his marketing efforts:

    Evergreen Training
    Beau needed to get many unqualified outbound leads to close deals. More leads meant more time and expense to sift through the tire kickers.

    He learned inbound online marketing with Evergreen content to attract the most qualified prospects. He’s built trust and credibility with them 24/7, 365 through his Carrot “Authority Hub.”

    Automated blogs
    Carrot’s pre-written automated blog posts have allowed him to stand out in his market as an authority. This saves time and money and puts SimplySold at the forefront of its industry with expert quality content that he can customize for his needs.

    Keyword Tracking
    How do you know if your SEO rankings are climbing? Tracking is easy with Carrot. Simply input the keyword, and we’ll track where that particular term ranks each week, making optimizing accordingly easier!

    Campaign Tracking Links
    Learn how many leads you generate with your ads by following the conversions from them. Easily see which campaigns produce results and create a link to track click-throughs and leads better.

    CarrotCamp
    CarrotCamp is a place where people come to get inspired by other entrepreneurs, hear first-hand stories about how they built their successful businesses and strategies for success. The knowledge Beau has gained from meeting these individuals has been essential in helping him grow his own real estate investing business.

    The results:

    Beau has been successful in implementing an Evergreen inbound marketing plan. He went all-in and began building his SEO content, which he followed up with PPC. Now he has a team and consistently closes inbound deals to grow his business.

    He also knows how to scale his business using Carrot and inbound leads.

    What about you? Are you ready for consistent and predictable growth in your business?

  • EP 298: Attorneys + Wholesalers | 18 Legal Tips for Better Closings w/ CC Moreno

    EP 298: Attorneys + Wholesalers | 18 Legal Tips for Better Closings w/ CC Moreno

    This episode is for informational purposes only and does not constitute legal advice. 

    You have to be willing to respect the people who are involved in your transaction – the contractor, the title company. Be willing to respect those people’s time as much as you respect your own.

    – CC Moreno

    Attorneys + Wholesalers | 18 Legal Tips for Better Closings w/ CC Moreno

    How’s your relationship with your attorney? While many investors are looking for cheap advice as quickly as possible, it’s more important to take the time to build a genuine and mutually beneficial working relationship. Real estate attorney CC Moreno is here to teach you why you need to consider your attorney or title company a partner in your business as opposed to just another vendor. She will be sharing with you exactly what to ask, what you should watch out for, both now and in the years ahead. 

    Read the Full Show Notes Below…

    Here at Carrot, we spend a lot of time teaching people how to get leads and develop a great mindset. But one thing that comes up a lot, that we haven’t addressed as frequently, is the legal aspects of wholesaling and how it all works. CC Moreno, Esq. works in property law and is the brains behind Wholesale Hackers – the private Facebook group she runs with her husband Brent Moreno and where you can see CC’s full list of 18 tips. 

    4 Things That Prevent Fast Closings

    CC runs into many things that can delay a closing – but that can also be easily avoided. Some of these things include: 

    • The contract is filled out incorrectly
    • No earnest money is being offered
    • There is no “out clause” 
    • There are liens or judgments on the property

    While CC can search the title for you at any point, every investor should know how to do a search themselves. Most states have an online database where you can pop in the address to find everything associated with the property in question. 

    Wholesalers, Ask Your Attorney these Questions:

    When choosing an attorney or title company to work with, there are a number of questions that you should ask. Many are used to one type of closing, done a certain way, and may not have the skills you need to close on time. When working with a new attorney or title company, be sure to ask… 

    • Do you work with investors frequently?
    • What is your hourly rate?
    • Do they understand double-closings and what are the laws in your state?
    • Are you able to handle out-of-state closings?
    • What’s in the settlement fee? 
    • Does it include document preparation?
    • Does each closing come with title insurance?
    • When do you run the title on the property?
    • Do you offer wires and paper checks?

    Maintaining a Great Relationship with Your Attorney

    As an investor or agent, you’ll quickly learn the value of good relationships. Your contractor, title company, accountant, and attorney all play vital roles in the success of your business. Don’t take these people for granted or be disrespectful of their time and efforts. 

    • Don’t ask for stuff for free
    • Stick to your appointments
    • Respect people’s time as you would respect your own
    • Pay whether or not you close on a deal
    • Don’t change the contract without informing the person preparing the closing documents

    Bad Apples & The Future of Real Estate: Hybrid

    Real estate investors have often been associated with the underbelly of real estate. Sadly, a few bad apples have tarnished the industry in the eyes of many. As legislation changes for wholesalers throughout the country, one of the main things we expect to see is a licensure requirement. We’ve been talking about the hybrid model for years. Being licensed may have different requirements, but ultimately it will help build your credibility while allowing you to cash in on your retail leads. 

    Working with the right attorneys, title companies, and other professionals will ensure you experience fast and efficient closings, without any surprises. Be sure to visit the Wholesale Hackers Facebook group for further explanation on these great tips.

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    Mentioned in This Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 294: Growth Hacking Real Estate Marketing: 5 Uncomplicated & Unheard of Online Marketing Tips w/ Keith Sant

    EP 294: Growth Hacking Real Estate Marketing: 5 Uncomplicated & Unheard of Online Marketing Tips w/ Keith Sant

    A lot of people have it in their head that marketing is hard – but once you learn it, it is the most valuable skill out there. 

    – Keith Sant

    Growth Hacking Real Estate Marketing: 5 Uncomplicated & Unheard of Online Tips

    Keith Sant hates cold-calling. He has always focused on inbound marketing, whether it is through his website, his social media, or even with his bandit signs. What he realized is that his lead to close ratio and average profit per deal were higher with these inbound leads.

    So he focused his energy on bringing more traffic to his site by using some incredible growth hacking strategies.

    Now he is closing 6-10 deals a month online. Today we are diving into what growth hacking is and how you can use it to grow and scale your business no matter the industry. 

    Read the Full Show Notes Below…

    Growth hacking is taking data and experimentation, mixing it with marketing and psychology, then adding technology, tools, and automation.

    Great marketers share this incredible mindset that allows them to take something that isn’t working, tweak it, and have it work amazingly well. When Keith started with Carrot, he wasn’t doing much online.

    He used bandit signs and was using his Carrot site to amplify this form of marketing. But with some testing and tweaking, he now does the majority of his business with online leads.

    Here are 5 of the best growth hacks he used to grow his business over the past 4 years. 

    Amplify What You Are Already Doing

    The best way to use your new Carrot site is to amplify what you are already doing. For Keith, that meant putting his website on all of his bandit signs. He also added a link to his Craigslist ads, helping him to build trust and credibility.

    Craigslist is still working in Keith’s market, so he has a VA post on his behalf each and every Friday. Using tracking links on his Carrot site, he can see exactly which ads are performing well. 

    Budget for the Right Keywords 

    Many people will take all of their marketing budget and throw it behind keywords such as “sell my house” or “we buy houses.”

    While these work great in some markets, this isn’t true for all. If these keywords aren’t performing well in your area, take your budget and focus on the keywords that are performing. 

    Use Calendly Links

    A simple and effective growth hack Keith used was to add a Calendly link to his website. This allows people to jump ahead and instantly book their own time for Keith to come out and see their property.

    They don’t have to wait for a callback, they can arrange a meeting simply by visiting Keith’s website.

    He included this link in his first follow-up email and on the “thank you” page a person sees after filling out a contact form. 

    Get Creative Backlinks

    Backlinks will build trust in the eyes of Google. While you can go for the low-hanging fruit on social sites and Zillow, there are some other ways to get creative backlinks. 

    • Sign up and learn how to use HARO to answer questions, generate backlinks, and build authority. 
    • When networking, ask to exchange backlinks
    • Collaborate with other investors
    • Ask for reviews on Yelp, Zillow, and the BBB

    It is important to think about where your ideal lead is looking. Many people aren’t a fan of the BBB and how their business model works, myself included.

    However, many people in an older demographic will utilize the Better Business Bureau to determine the credibility of a business. 

    Edit Your Forms Wisely

    Small changes can have a big impact. For example, Keith had a form on his website that was rarely filled out. He added a small money bag icon to the form and almost immediately, one-third of the form submissions on his site come from that one. 

    Unless you are paying for traffic, you will need to tweak and optimize to get more people on your site.

    Using these creative growth hacks can quickly change your rankings, traffic, and sales!

    Which growth hack will you try first? Remember, a year from now you’ll wish you’d started today!

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    Mentioned in This Episode:

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • How to Grow Your Real Estate Business Into Multiple Markets | Real Estate Strategy Whiteboard

    How to Grow Your Real Estate Business Into Multiple Markets | Real Estate Strategy Whiteboard

    How to Grow Into Multiple Markets as a Real Estate Investor

    Video Transcription

    If you’re a wholesaler or a real estate agent that’s looking for motivated sellers, I’m going to show you how to grow your real estate business into multiple markets, get leads for $20 to $30 per lead and cut your Google pay per click ad costs by 50% to 75% by going regional or national in this video right here.

    So guys and gals, a couple of weeks ago, I was talking with one of our clients that they were pulling in leads from Google pay per click for somewhere between $20 to $30 bucks a lead.

    Now, you can even, I’ve heard stories of $10 bucks a lead, $50 bucks a lead, the whole thing.

    The thing they did was they went from just being a local investor or local hybrid agent investor, looking for sellers in one market, to they expanded to national.

    So, now they’re using their Carrot website for national lead generation.

    So, what I’m going to do in this video is I’m going to walk you through it. We’re going to dive into my iPad.

    I will show you how to go from a local website with Carrot to regional or statewide.

    And then if you wanted to expand to national, they’re all completely different business models, so I’m not saying that you should do it because you have to then figure out, of course, all the different moving parts of how to turn those leads into deals, how to analyze deals in different markets, the whole thing.

    We’re not going to cover that in this video. We’ll cover that in some other videos. But let’s dive into the iPad because we’re going to show you exactly how to set up your Carrot website, depending on whether you’re local, regional, state, or national.

    Let’s dig in.

    How to Grow Your Real Estate Business Into Multiple Markets

    So, we’re right here on the iPad. The very first thing, this is where most of our clients are, most of our clients are in the local bucket. Meaning, you’re in one market, you’re in Cincinnati, you’re in Tampa, you’re in Roseburg, Oregon. You’re in Phoenix, Arizona.

    One market city real estate website strategy
    Single Market Real Estate Website Strategy

    Of course, the bigger the city, the more opportunity there is to pull more and more leads out of the city because the population’s higher.

    So, in a single city market, your website’s pretty much going to look like this. You’re going to have your homepage right here and it’s going to be, “Sell your house in city.”

    Pretty much those types of phrases. Over here, you’re going to have your standard, what we call authority hub pages, which is your “sell a house” page.

    It’s going to have a call to action on it. Your “how it works” page. Reviews page with testimonials to build trust and credibility, maybe some FAQ, and then you’re about page and contact pages. That’s what we call the core conversion pages here at Carrot.

    To be in one city, that’ what you need.

    That’s pretty much all that you need.

    You can use our tools and systems then add automated blog posts, or to use our video post feature, to build further trust and credibility. But that’s how you would lay it out.

    Your homepage is focused on the city at that point, sell your house fast in Cincinnati. And then you would talk about that, show Cincinnati pictures.

    Your location pages might be set up for different keywords in that city. So, maybe you set up a location page for cash home buyers in the city, or sell your inherited house in Cincinnati. That’s how you’d leverage that.

    So, let’s say now that we wanted to expand out beyond that one location. If you’re in a city, you can pretty much expect somewhere between 10 and 30 leads a month once you get the SEO and/or Google pay per click launched in that one area.

    It depends on the population and your market.

    If you’re in a 10,000 person city, then you’re probably going to be maybe three, four, five leads a month from Google PPC or SEO.

    If you’re in a two million person population market, you might be able to get 30 to 50 leads a month, if you’re ranking really in Google and doing some Google Ads.

    Regional or State Website Strategy

    So, now we’re going to move into the regional or state set up on your website.

    statewide real estate website strategy
    Statewide Real Estate Website Strategy

    The regional or state set up on your website is basically going to be kind of like this, the only real core differences are your homepage now, your homepages focus on the state.

    So, rather than your homepage focus on just one city, we’re going to focus on the entire state or the entire region that you operate in.

    If you’re in the entire state of Texas and you have four prime cities, Austin, San Antonio, Dallas, and Houston, as an example, then you’re going to have your homepage be, “Sell your house fast in Texas,” basically.

    Then you’re going to have pictures that have a broad array of pictures of the different markets that you buy houses in, or that you’re a real estate agent and/or an investor in.

    Then down at the bottom of your website, you’re going to have a link to your prime cities in that state.

    You might link up to five, six, seven, eight of your cities to those city location pages.

    Over on the left side, those are what we call location pages. So, you’re going to set up a new page for every single location or every single city in that state. Sell my house fast, Dallas. Sell my house fast, San Antonio. Sell my house fast, Katy, Texas. Whatever those cities are.

    city location page strategy
    City Location Page Strategy

    I want you to focus on just looking at those on a quarterly basis. Every quarter, do I need to add any new city pages or location pages within this state?

    Now, let’s say you’re in three, or four, or five states. You’re in a region. Your homepage would then be, “We buy houses in the tri-state area,” or look for tri-state investment properties.

    Then on the homepage, talk about the three states you do business in and maybe some of your primary cities. Then you would create pages for states and cities.

    Some advantages here, your homepage is focused on the state. You can start to rank really well at the state level and at the city level.

    Location pages for each city, like I said, now you can get those rankings in Google for each city. Your URL is going to look kind of like this, whatever it is .com, forward slash, sell your house in X, Y, Z city.

    Your PPC, this is where is where the lead costs get lower. If you’re marketing, doing Google PPC in just one market, your PPC cost is going to be the most it can possibly be because you don’t have a very broad targeting there.

    The broader you’re targeting, the lower your click cost tends to be.

    But once you start to get down in here into the state and region, and you’re marketing a wider audience, your PPC gets cheaper and your SEO momentum actually grows because now you’re setting up multiple pages in multiple cities, the 10th location page, 11th, 12th, 15th, ninth, whatever it is.

    As you built up the SEO and your overall domain name, each one of those is going to rank in Google faster and faster and faster.

    So, a lot of people ask, should I set up multiple websites? Should I have a website for every city?

    And my suggestion is, if it’s all for motivated house sellers and you are okay with having one unified brand that will work well in all those cities, then I would suggest setting up the one motivated house seller website that encompasses all of those cities because the SEO juice is going to feed into every location page you create, and they’re going to rank faster and quicker.

    National Website Strategy

    So, now let’s say you want to go to the national.

    national real estate website strategy
    National Real Estate Website Strategy

    We have a lot of our clients using Carrot to do national house buying, national investment property websites, things like that.

    The main difference that you’re going to do here is your homepage now is going to be more generic.

    So, rather than sell your house fast in Cincinnati or sell your house fast in Ohio, now it’s going to be “sell your house fast”, “how to sell your house fast for cash”, or “we will make you a cash offer on your home.”

    Then on that homepage, you’ll talk about that “we buy all around America” and then you might have a link to maybe some of your primary markets that you buy in.

    Link up to some of those states or some of the cities that are the primary markets that you buy in.

    Now what we’re going to do with our location pages is this, instead of creating location pages for a city at the root level, we’re going to create location pages for each of your primary states.

    state landing page strategy
    State Landing Page Strategy

    Let’s say you’re a national buyer, but you focus on 10 states. Create a location page for each one of those states. It could be “sell my house fast Florida”, or sell my house fast Georgia.” Basically, it’s “sell my house fast, insert state.”

    Now what you’re going to do is create city pages for each one of those states, which are the primary cities in the state that you buy in.

    If it’s Florida and your primary cities are Tampa, Orlando, and Jacksonville. You’re going to create a Jacksonville page, sell my house fast in Jacksonville. For Orlando, you’re going to create an Orlando page, sell my house fast in Orlando. You’re going to do the same thing for Tampa.

    Those would be underneath the state of Florida. This is what it would look like over here on the URL. It’d be your site .com, forward slash whatever that state is.

    So, that’d be Florida, forward slash Florida, and then forward slash sell my house fast Tampa.

    That would be the name of that page, sell my house fast Tampa. The name of that page would be Florida, or sell your house in Florida. That is your structure.

    Your PPC gets the cheapest here with this strategy. Now, this is where you’re going to start to get your $20 cost per lead. Your $30 cost per lead. Your $50 cost per lead in Google, in the exact same markets, that before you might have been paying $80 bucks, a hundred bucks, $150, $200 per lead in the exact same market.

    You might be saying, “Why is that? Why does the cost per lead in Google Ads get so much cheaper?” Or even Facebook if you go broader. Because you’re targeting a wider audience and when you target a wider audience, Google actually has more data to feed back into your campaign to get your click costs and lead costs lower.

    Your SEO scales way faster too.

    If you already have 10 20, 30 location pages, and you have some SEO juice on your website.

    When you set up that new page and that new market, it’s going to get ranked really, really fast, because you’ve already done all of this work.

    Creating this amazing national website with the state pages and the city pages, and you’re eight months in, a year in, two years in.

    Google loves your site. They see you as an authority, it’s got some great link juice. Every single page ranks faster now.

    At this level (national), you can expect 100 to 1,000 leads a month, depending on how well you’re doing the marketing. At the state and the region, you can expect between 30 and a hundred leads a month. Of course, depending on how well you’re doing your marketing and SEO and PPC.

    Recap: How to Grow Your Real Estate Business Into Multiple Markets

    Let me recap real quick.

    The best way to expand from local to national is to create a new cadence or new setup with your location pages.

    You go city and then state, and then also you start to scale out your Google Ads. Because as you scale out your Google Ads to more states, more locations, they get cheaper and cheaper.

    And that’s how the big lead generation services do it. That’s how our biggest clients do it and get way more leads at a way cheaper cost because they’re going national.

    Check out our other videos in this series and on our YouTube channel.

    Hit the subscribe button on our YouTube channel because every single month, we put out new content that teaches you how to be an investor or an agent, or a hybrid investor agent, and generate more leads more consistently in an evergreen fashion on the internet.

    You can finally get more freedom, finally, make a greater impact with your business. Go to carrot.com/evergreen to check out our webinar on the topic of evergreen marketing. If you enjoyed this video, we’re going to dive way deeper into that training.

    Go to carrot.com/evergreen. Have an amazing rest of the week, like and subscribe to this video, we’ll see you in the next video.

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